vogue – Page 3 – AmeliasMagazine

Amelia’s Magazine | Dispatches: Fashion’s Dirty Secret

Saying you work in fashion normally garners one of two reactions: awe with a smidgen of jealousy on the presumption all you do is swan around with fabrics and making swishy type movements before dashing off to an exotic shoot/party/event of the year, more about ambulance or utter contempt.

On arriving at a friend’s boyfriend’s drinks it was the second reaction I received. He and his friends were doing a masters degree in ethical business, seek and had I arrived dressed as Cruella DeVil with a baby’s head on a silver platter I possible would have got a warmer reception. As allegedly glamorous as fashion is, medicine it is also many people’s favourite whipping boy. Neither picture is entirely true.

Channel 4’s Dispatches programme exposed the vile, undeniably horrific and illegal working conditions of UK based sweatshops. Showing the secret film to a sweatshop surveyor, he stated these compared to some of the worst conditions he’s seen in the Far East. The conditions in the sweatshop should never be allowed to happen regardless of where it is in the world: Leicester or Laos it really doesn’t matter.

Illustration by Karolina Burdon

The UK High Street actually has some very high standards when it comes to treatment of labourers. The retailers featured, including New Look, Peacocks and Jane Norman stated their supply chains were SEDEX approved. SEDEX allows retailers to independently demonstrate their commitment to ethics. Obviously this self regulation had failed. Each retailer appeared to take on board the facts and launch appropriate investigations into sub-contracting. If only they had been more proactive in the first place.

One retailer leading the way in the UK is ASOS. In the last few months they have built on the successes of Fashion Enter, a not-for-profit enterprise, specialising in garment sampling and helped them open a dedicated ASOS factory. Having a UK based factory will not only cut transport costs, carbon footprints, and lower turnaround times for ASOS but also boost the local economy.

It’s thanks to programmes like Dispatches that public awareness of poor working conditions is being raised. This is undeniably a good thing. Sweatshops like this should not be allowed to exist.

Let’s look at the facts for a moment. The story doesn’t end there and Dispatches, to their credit, touched on it. The existence of fast fashion and super cheap clothes has a huge role to play in the existence of sweatshops. In yesteryear clothes were luxury items, to be worn over and over; to be mended and repaired, to be recycled into new garments. Not so anymore. Some of the responsibility must inevitably fall on the heads of all of us. How often have you bought a cheap top, or bargain basement jeans, or a £15 dress that was such a steal it’d be rude not to buy it? I know I have (not the dress, but you get the picture). How often do you really think about where that has come from? The Dispatches vox pop revealed that few people actually do.

Illustration by Willa Gebbie

The fact is until UK consumers begin to demand better working conditions and simultaneously agree to pay for them little will change. When asked why UK retailers rarely manufacture in the UK anymore, the answer is simple. The UK consumer won’t pay the necessary price. Why do these sweatshops exist? Because on ever dwindling profit margins short cuts will happen. Blind eyes will be turned – a feeling echoed by both Mary Portas and Melanie Rickey in their tweets after the show. Such things are, again, totally unacceptable.

I used to get asked to make outfits for people. When I gave honest rock bottom quotes, I found most of these requests vanished. Why pay £100 for a shirt when you can go down town and get one for a tenner? Scales of economy and an essentially bespoke service aside, it’s the same thing. Regardless of who does it, every piece has to be cut, every seam sewn, and every feature, rhinestone, embellishment and sequin attached. A suit has over 140 separate pieces, a zipper five, a shirt cuff six or more including buttons and buttonholes.

A lot of work goes into the shirt on your back. Those making it deserve to get paid a living wage, and work in safe conditions. Those manufacturing deserve to make a profit. The consumer deserves quality goods at the right price. At some point someone is going to lose out. Nine times out of ten this will be the person we can’t directly see.

Illustration by Karolina Burdon

So what do we do? A little bit of research goes a long way. Check out responsible manufacturers, check out your local boutiques (a small designer is often more likely to be ethical and more importantly the chance of bumping into someone in the same outfit is greatly reduced), check out eco-fashion labels (for instance in Amelia’s new book) or places like Traid, and check out ASOS’ own brand.Your t-shirt may cost £25 instead of £5, your jeans £40 instead of £15, but in each tiny way it’ll help stop sweatshops.

As one of the members of the public on the programme stated, ‘we each have to buy within our means, but that doesn’t mean buying irresponsibly.’

To watch the documentary on Channel 4′s 4oD, click here.

Written by Nick Bain on Thursday November 11th, 2010 5:00 pm

Categories ,Antonia Parker, ,ASOS, ,Channel 4, ,designers, ,Dispatches, ,ethical, ,Far East, ,fashion, ,Fashion Enter, ,High Street, ,Jane Norman, ,Laos, ,Leicester, ,Mary Portas, ,Melanie Rickey, ,New Look, ,Peacocks, ,SEDEX, ,Sweatshops, ,traid, ,Willa Gebbie

Amelia’s Magazine | Environmentally Conscious Style on a Budget- part two

Image courtesy of Esthetica, website information pills sponsored by Monsoon

2009 was quite a year for ethical fashion. Dazed and Confused featured an in-depth interview with fashion icon Vivienne Westwood and leading environmentalist James Lovelock. Vogue devoted a sizable spread to green fashion, medical and London Fashion Week kicked off with Esthetica, a showcase of 28 ethical designers. Ecofashion it would seem edged its way from the periphery into something approaching centre stage. Out were the unshapely, unflattering garments previously seen on only the most hardened of the eco-warriors. In were beautifully crafted clothes with a conscience as a growing number of designers and consumers tackled the prickly issue of clothing, style, and the environment. This momentum seems only likely to gain in strength judging by the numerous events and exhibitions planned for 2010.

Essentially what we are seeing is a growing realisation that while it is absolutely imperative that far more is said on the environmental and human consequences of fast fashion, there is no need to sacrifice a sense of style to take part in this dialogue. Like music and art, fashion is an extension of culture, a manifestation of the changing influences of the society within which it exists. There should be no shame in wanting to take part in this expressive medium, but nor should this interest be at the expense of our planet. However on making the decision to marry an interest in clothing and green issues you may find yourself stumped with where exactly to source reasonably priced stylish garments whose production has not impacted negatively both socially and environmentally. Herein lies something of a problem.

Alexa Chung in Oxfam Remade campaign, photographed by Kai Z Feng

Ecofashion may now be occupying headlines, but hugely desirable as this clothing may be, cheap it is not. Dressing sustainably and stylishly can come with a considerable price tag. Of course there is a reason for this and the answer is to save and buy responsibly, but at the cost of most ethical lines and my current income I’d average 2 garments a year and shoes every other. The rise of fast fashion is undoubtedly one of the major scourges of our time, and while I can in no way condone its revolving door of trends, neither do I particularly want to spend my year interchanging two outfits. So until I get a wage that affords me a capsule wardrobe of organically grown, naturally dyed, fairly traded wonder garments, you’ll find me in Oxfam.

Image courtesy of Oxfam Boutique

Rethinking the charity shop
The reinvention of the charity shop is long overdue and still a considerable way from anything you could call complete. Currently thanks to the efforts of fashion guru and creative director Jane Shepherdson, Oxfam would appear to be one of the few charities pulling its stores through a major image reworking and providing us with anything approaching a viable option to mainstream buying.

Shepherdson’s vision of the Oxfam Boutique has reinvented recycled fashion, turning on its head any idea you may have about ill-fitting dresses secured with safety pins. In doing so she has firmly established the charity shop as a major resource for the environmentally conscious style seeker on a budget, while bringing to our attention the main reasons behind why choosing to buy donated clothing is one of the easiest ways to reduce our environmental footprint which, where clothing is concerned, is big.
Image courtesy of Esthetica, web sponsored by Monsoon

2009 was quite a year for ethical fashion. Dazed and Confused featured an in-depth interview with fashion icon Vivienne Westwood and leading environmentalist James Lovelock. Vogue devoted a sizable spread to green fashion, drug and London Fashion Week kicked off with Esthetica, a showcase of 28 ethical designers. Ecofashion it would seem edged its way from the periphery into something approaching centre stage. Out were the unshapely, unflattering garments previously seen on only the most hardened of the eco-warriors. In were beautifully crafted clothes with a conscience as a growing number of designers and consumers tackled the prickly issue of clothing, style, and the environment. This momentum seems only likely to gain in strength judging by the numerous events and exhibitions planned for 2010.

Alexa Chung in Oxfam Remade campaign, photographed by Kai Z Feng

Image courtesy of Oxfam Boutique

Stay tuned for part two this afternoon…
This morning Sisi King commented about what a great year 2009 was for ethical fashion. This afternoon she discusses how we can be eco-conscious in our fashion choices for 2010…

The environmental impact of clothing
According to DEFRA an estimated 8000 chemicals are used in turning a raw material into the finished product. There’s the bleaching and dying, page the use of petrochemicals and heavy metals, not to mention the demand on water. The manufacture of synthetic fabrics such as polyester has no less of an impact being hugely energy intensive and dependent on large amounts of crude oil. Keeping clothing in circulation and out of the landfill bypasses this process, saving energy and resources while reducing the pressures of finding the space to dump all our discarded garments.

Image courtesy of Oxfam- who accept clothing donations both in store and at clothes banks (above) nationwide.

Greening your style on a budget
Consumerism has become an integral part of our economy, but the recent crisis has forced many to reassess this status quo. Now is the time for those concerned about the ramifications of intensive fashion to demonstrate that a sustainable version is every bit as stylish and need not break the bank. So for those of us who are hard up and concerned about the impact of our shopping practices, I’d recommend beefing out your no doubt sparse but worthy wardrobes by making a beeline for an Oxfam Boutique near you. Not in the metropolis? Here’s some handy tips to get your average charity shop clobber looking bang on trend.

Image courtesy of Rachael Oku. Clothing can also be donated in designated bins (above) in TRAID stores nationwide.

Transforming that charity dress:
Charity shop dresses. I know. Odd sizes, odd shapes, dubious sleeves. Solution? Belt high, chop short, detach offending sleeves. Voila. On trend.

Men’s as Women’s:
Androgyny is never far out of the fashion eye and charity shops can certainly deliver on this one. Oversized men’s shirts and jumpers will look great belted over skinny jeans or leggings. Grab a tweed jacket for the much loved boyfriend blazer and scrunch up the sleeves, or turn up the bottoms on a pair of man trousers and wear with brogues or statement heals.

Mix it up:
Charity shops are a source extraordinaire for vintage finds which look great when styled with something modern.

Eveningwear as Daywear:
Sequined dresses circa 1989? Floor length velvet? Who says it’s not to be seen in the daytime. Cut short and team with a wooly jumper/blazer and converse or Victorian style booties.

Accessories:
Quirky jewelry, brilliant bags, scarves, belts, ties worn as belts. Head to a charity shop in a well-to-do area for some real finds.

Customizing:
Jackets, coats and cardies can all be transformed with a new set of buttons. Simple yet effective. Get yours and head down the nearest haberdashery for instant garment rejuvenation.

Grandma Skirts:
Wear as a dress and belt at the waist.

Grandpa Knitwear:
Huge heavy cardigans and sweaters featuring the likes of sheep and autumn leaves can be amazing worn over your mini dress/shorts, legging, jeggings, skinnies, whatever. This is charity shop gold. And as they usually outnumber most other garments 10:1 you can be sure to get your hands one.

Happy Hunting!!

Written by Sisi King on Tuesday February 2nd, 2010 3:48 pm

Categories ,defra, ,Eco fashion, ,Oxfam Boutique, ,Sisi King, ,traid

Amelia’s Magazine | A live shoot with photographer Ellis Scott

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, prostate naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee. Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

I love Louise Gray – I love how her stalls in the New Gen exhibition section start off almost bare and before you know are infected with riotious colour as the exquisite detritus from her presentations take their place. For SS10 Gray presented both women and menswear occupying a small vault in Fashion East’s installation spaces. I am more than excited for her SS11 Catwalk Show.

Holly Fulton sharing a catwalk at … with David Koma, a designer Amelia’s Magazine was privy to his first two seasons presenting off schedule at ones to watch. (see previous coverage here and here)

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers. This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

What makes Fashion East one of the exciting catwalks to watch is the constant reinventing of what it is to be feminine and this season is no exception – Heikki presents the tomboy, dressed in black cob webbed boots, this is potentially for those fans of Janey from MTV’s hit tv series Daria. Felcity Brown’s delectable designs are lessons in the romantic and Simone Rocha’s so far have been structured modernity embellished with playful headgear.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, price naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pilule and the ones we will be following throughout fashion week.

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season. The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art. The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

Heikki by Gemma Randall

The excitement of a Fashion East catwalk lies in their ability to reinvent ideas of what it is to be feminine and this season is no exception – For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, website naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, troche naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, capsule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, visit this site naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, ampoule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, pills naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, website like this and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, adiposity naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, look and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, visit this site holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra dosage naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, order naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, case and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, store holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, ampoule naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, cost naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pills and the ones we will be following throughout fashion week.

Hannah Marshal

Hannah Marshall – dark bold shapes, pilule holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, stuff naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, for sale and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, dosage holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, what is ed naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, recipe and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, viagra 100mg holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection as a 3D collage, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. As a recipient of NewGen Sponsorship Gray’s exhibition stalls have always been one of our first port of calls and we are delighted by her presence on the catwalk for s/s 2011.

Louise Gray by Jessica Stokes

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, click naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, for sale naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra buy naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, mind and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, on which in the contrast of colours, fabrics and textures multiple fashion references were stated. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Louise Gray by Jessica Stokes

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, abortion naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, web and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael van der Ham by Lulu Biazus

Louise Gray

Louise Gray by Jessica Stokes

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, malady naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, sales and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, drug naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, approved naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, order and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, about it holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, healing naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, decease naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medications was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, symptoms naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medical was breathtaking. As the models stalked through the space, pilule the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou has been experimenting with the boundary pushing possibilities of digital print since her a/w show 2009. The occasional harshness of the prints are softened through Katrantzou’s application of the technique to silk.

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history. Do not confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, buy information pills naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, about it was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history.

However it would be a mistake to confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton by Francesca Bourne

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

Ellis Scott, viagra dosage illustrated by Jess Stokes

So, if the last few days are anything to go by, it seems we won’t be getting the long hot summer we were promised, and we can kiss the few rays of sunshine we did get goodbye.

I do love the rain, and the winter, particularly winter fashion. It’s just such a shame that rain and wind is not conducive to looking good when getting your picture taken, which is exactly what I did the other night.

Ellis Scott is a fashion photographer who has quickly risen up the ranks. He’s already shot for the likes of Alexander McQueen, Gareth Pugh, Dazed and Confused and Vice Magazine. I went along to his live shoot at the SPOT’s pop-up showspace in Knightsbridge, with Amelia’s Magazine illustrator Naomi Law and the other half. We were soaked, and it was bloody awful getting there. Needless to say, we eventually did get there and the space was great – packed with installations by different fashion designers (some I’d heard of, some I hadn’t) and a pop-up studio set up towards the back of the room. An eclectic selection of popular music including Rihanna and Flo Rida boomed from a stereo and it was a struggle to prevent myself from grinding my way in.

Luckily there were mirrors and we had a beer whilst trying to dry out. In the meantime, we watched Ellis photograph some of his subjects – it seemed easy enough – sit down for 30 seconds, the light flashes, and you come away with a decent portrait of yourself. Naomi and the other half went first, with great results – Naomi smouldered as she always does, and Gavin turned out blue – a mistake, I imagine, but a good one.

Me, Naomi and Gavin

So it was my turn. I bloody hate having my picture taken, but I stepped up anyway. It was all over in seconds, and the result I was fairly pleased with (which is rare). I know what you’re thinking, and the answer is yes – i was going for the rabbit-in-the-headlights look populised in Vogue in the early 1990s. Honestly, I was. The shots were then photographed quickly to be hosted on Spot’s Twitter feed, and then displayed on the wall side by side.

The shoot was the focal point of the project, but the surrounding instllations were a treat. Alex Mullins, recent Saint Martins’ graduate (who we featured, photographed and illustrated here) had transformed the corner of the space into a sort of living room, using vinyl line drawings on the wall. His collection had been sent to Japan, so unfortunately wasn’t on show, but some intriguing prints adorned his display.

New jeweller on the block Milly Swire took up almost half of the room with her wonderful display of ornate and unique pieces. Displayed in curious cabinets and glass bell jars with moss and leaves, Swire’s jewellery makes use traditional methods and salvaged semi-precious stones, and it is the impurities in each stone that makes these pieces special.

Firm favourites Fanny & Jessy were also there, showing their street couture. Leather and jersey pieces with slashes are their staple, and rumour has it that Lady Gaga has snapped up this collection. They’re also planning a guerilla campaign during fashion week- I can’t reveal the details but it is going to be a hoot so there’ll be more from this pair soon!

Some of my favourite pieces in the showcase were Two Many Pjs luxe pyjamas. All-in-one play-suits, translucent evening-wear and underwear make for a unique idea, and are what I’m sure will be a welcome break from line after line of new womenswear designers.

All photographs by Matt Bramford, unless otherwise stated

Written by Matt Bramford on Tuesday September 7th, 2010 9:20 am

Categories ,Alex Mullins, ,Alexander McQueen, ,Central Saint Martins, ,Dazed & Confused, ,Ellis Scott, ,Fanny & Jessy, ,fashion, ,Flo Rida, ,Gareth Pugh, ,Gavin Mackie, ,japan, ,Knightsbridge, ,Lady Gaga, ,Milly Swire, ,Naomi Law, ,Pyjamas, ,Rihanna, ,Spot Communications, ,Two Many PJs, ,vice, ,vogue

Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration (ACOFI) Launch Party – In Pictures – Daytime!

Some of the goodies…

Lily Vanilli‘s fabulous scones

Illustrator Joana Faria draws a guest

Dr. Hauschka massages

Illustrator Zarina Liew

Gabby Young and Artist Andrea pose with Andrea’s tour poster illustration

Illustrator Zarina Liew chats to Susie Bubble

Sally Mumby Croft enjoys a Pukka Tea

Illustrator Jenny Robins with a day’s work!

Illustrator Naomi Law

Sally Mumby Croft flashes her leather hotpants…

Fashion writers Michael Ford and Ellen Grace Jones

Illustrator Michelle Urvall Nyrén

Amelia with Vogue’s Jessica Bumpus and stylist Rebekah Roy being photographed by Courtney of Forward PR!

All photography by Matt Bramford

Written by Matt Bramford on Friday February 4th, 2011 5:49 pm

Categories ,ACOFI, ,Amelia, ,Amelia’s Compendium of Fashion Illustration, ,Anastasia Duck, ,Artist Andrea, ,Dr. Hauschka Bath Care Kit, ,Ellen Grace Jones, ,gabby young, ,Jenny Robins, ,Jessica Bumpus, ,Joana Faria, ,Lily Vanilli, ,Matt Bramford, ,Michael Ford, ,Naomi Law, ,Rebekah Roy, ,Sally Mumby-Croft, ,Susie Bubble, ,The Real Runway, ,vogue, ,Zarina Liew

Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration Launch Party Review: by Amelia

Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), side effects store so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, link so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, stuff when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Where do you source your materials from?
I source my offcuts from anywhere and everywhere. I’ve found amazing textured leathers in markets in Spain, been given boxes of beautiful offcuts from other designers, and raided bins in factories. I can find a use for even the smallest scraps. The vegetable tanned leather comes from Italy, and the heels and platforms in cork and wood are hand turned in Norfolk…

Read the rest of this interview and see more illustrations of Nina Dolcetti’s shoes in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.

Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), abortion so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), price so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, ailment so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), viagra approved so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

It’s been a long run up to the official launch of Amelia’s Compendium of Fashion Illustration… but on Friday it was finally party time at 123 Bethnal Green Road.

ACOFI launch Lily Vanilli cake
Bespoke Lily Vanilli cakes for the launch.

My day began with a speedy cycle up to get my hair *done* at Shine on the Green up in Stoke Newington, medications possibly not foreseeing the consequences of cycling back again against a strong wind. In the end my new glossy look held up admirably well, troche and was admired by everyone.

ACOFI launch Jan 11 Shine on Green
Getting my hair *done* at Shine on the Green.

Matt Bramford and Sally Mumby-Croft then joined me to help lug boxes of goodie bag gifts from my house over to 123 Bethnal Green Road – the delay ensuring the miraculous delivery of my beautiful Joanna Cave earrings which made it just in time from Greece.

ACOFI launch Jan 11-Matt Bramford
Matt carrying boxes.

By this time we were running seriously behind, pharm so goodie bag stuffing took on a somewhat manic quality. Luckily Lucy and Nicholas soon joined us from Forward PR, followed by the lovely Heather and Felicity of Dr.Hauschka. Thank god I didn’t try to stuff the goodie bags at home by myself.

ACOFI launch Jan 11-packing bags
Packing the goodie bags.

Felicity whisked me upstairs to apply my Dr.Hauschka make up in super speedy style (why were make up artists never this fast when I did fashion shoots?!) and I emerged looking super polished and sleek. Perfect. I totally attribute all the compliments I received on the night to the skills of Shine on the Green and Dr.Hauschka. Now if only I could achieve the same effect by myself! The next day my boyfriend commented that I looked like a scarecrow once again. Sigh. Now I know why famous people depend so much on their teams of stylists.

ACOFI launch Jan 11-Dr.Hauschka makeup
Felicity from Dr.Hauschka applies my makeup.

We finished with minutes to spare and I dashed downstairs to find already in place my crew of eager illustrators, Alexandra with her Pukka tea goodness… and the glorious pearlescent handiwork of Lily Vanilli perfectly arranged in the central archway just as the guests started to turn up. By this stage I realised I hadn’t eaten anything since my 7am breakfast of porridge, on which I blame the development of a strange form of reverse word Tourettes (I think Matt Bramford may mention one classic moment in his blog). It’s a miracle I made any sense in interviews.

ACOFI launch Jan 11-Lily Vanilli
A close up of the fabulous Lily Vanilli concoction.

Laurel from i-D was one of the first to arrive and between 3-7pm the cosy Bunker Cafe was a whirlwind of activity.

Laurel Harple of i-D by Antonia Parker.

Everyone admired my lilac Beautiful Soul cape, Joanna Cave earrings and Nina Dolcetti shoes… which were exceedingly comfortable as promised by the designer Elisalex.

Jenny Robins creates a live sketch.

ACOFI launch-Liz Johnson-Artur-Andrea Peterson
Andrea Peterson producing a live sketch. Photography by Liz Johnson-Artur.

Andrea Peterson Nyla
Andrea’s finished illustration of Nyla from Ethical Heaven.

ACOFI launch-Liz Johnson-Artur-Michelle Urvall Nyren & AbbyWright
Illustrators Michelle Urvall Nyren and Abby Wright. Photography by Liz Johnson-Artur.

I was thrilled that so many people came – and it was wonderful to chat to so many bloggers that I’ve only met in the online world and then watch them being illustrated in a variety of utterly unique styles.

MattBramford_ACOFI_Gabby Young&Andrea Peterson
Gabby Young popped in to say hello!

Guests also received a relaxing hand massage the Dr.Hauschka way thanks to Felicity. The piles of Lily Vanilli mini scones and brownies quickly vanished, washed down with Pukka tea served in vintage teacups courtesy of 123 Bethnal Green Road.

ACOFI launch-Laurel Harple-Dr.Hauschka, Laurel i-D
Laurel Harple receives a Dr.Hauschka hand massage.

ACOFI launch-Liz Johnson-Artur-Susie Bubble
Susie Bubble. Photography by Liz Johnson-Artur.

ACOFI launch-Liz Johnson-Artur-Prince Cassius
Prince Cassius. Photography by Liz Johnson-Artur.

MattBramford_ACOFI_Jessica Bumpus, Amelia, Rebekah Roy
With Jessica Bumpus of Vogue and stylist Rebekah Roy. Photography by Matt Bramford.

By 7pm people started to arrive for the evening party and I realised that my wobbling had less to do with my Nina Dolcetti platforms and more to do with my lack of blood sugar. But then Jessica Bumpus from Vogue arrived and the adrenalin must have kicked in because I carried on straight through the evening without food, drink, or even a pee.

Jessica Bumpus of Vogue by Artist Andrea
Jessica Bumpus of Vogue by Andrea Peterson.

ACOFI launch-Amelia Gregory-6 Day Riot
6 Day Riot.

Upstairs 6 Day Riot kick started the night’s proceedings with a set of rollicking tunes, singer Tamara easily charming the room and converting a whole new army of fans.

ACOFI launch-Max Petrossi-The Pipettes
The Pipettes. Photography by Max Petrossi.

Then lovely Pipettes Gwenno and Ani Saunders took to the decks in their inimitable polka dot outfits and got everyone dancing, lubricated by oodles of delicious Adnams beers and Vodka O.

ACOFI launch-Liz Johnson-Artur-Laura ForwardPR
Laura of Forward PR was a star behind the bar.

Our bar was woefully understaffed (my fault entirely) and I thought for a moment that I would have to step in and help out, but in the end Nicholas and Laura of Forward PR managed brilliantly and kept up the energy with lots of dance moves: much admiration and thanks. By the end of the night I hear that even The Pipettes were doing a stint behind the bar. Community effort, now that’s what I like!

ACOFI launch-Max Petrossi-Ballad Of and party
Ballad Of and other guests. Photography by Max Petrossi.

Downstairs Forward PR‘s Francesca proved an amazing saleswoman, shifting loads of books in my specially made fabric goodie bags containing a bespoke Moleskine notebook, my special Tatty Devine Cutlass Necklace in a new colourway, Dr.Hauschka goodies aplenty, Pukka teabags, a reclaimed leather heart keyring from 123, a copy of the last ever issue of Amelia’s Magazine in print and a stack of limited edition postcards. Thankyou so much everyone who bought a book – I really really appreciate it.

ACOFI launch Jan 11-goodie bags
The huge pile of goodie bags.

I also got to cut the enormous pink flowery centrepiece by Lily Vanilli, which, being double tiered, did indeed look like a totally bonkers wedding cake. Harriet of Tatty Devine then did sterling business cutting it up and handing out the delicious white chocolate fluffy concoction to appreciative guests.

MattBramford_ACOFI_Amelia Gregory
Cutting the cake. Photography by Matt Bramford.

MattBramford_ACOFI_PrickYrFinger,Amelia,TattyDevine
With my ladies Rachael and Louise from Prick Your Finger and Harriet and Rosie of Tatty Devine.

Towards the end of the night my old friend Will of the Mystery Jets arrived and put in a stonking last set, accompanied on the decks by his beautiful female friends. And the Robots in Disguise put in a fashionably late appearance.

ACOFI launch Jan 11-Will Mystery jets
Will of the Mystery Jets with his friends.

Robots in Disguise with Amelia
Robots in Disguise were in my first ever Amelia’s Magazine. They’re ace. Photography by Matt Bramford.

Many thanks to everyone who helped out on the night, especially my star contributors Matt and Sally and of course the wonderful Courtney and her team from Forward PR: Laura, Francesca and Nicholas. And huge thanks to Ross and Michelle of 123 Bethnal Green Road for hosting such a memorable party, the illustrators who helped out, Liz Johnson-Artur and Max Petrossi for taking photos, Beautiful Soul, Nina Dolcetti and Joanna Cave for their wonderful designs and 6 Day Riot, The Pipettes and Will for entertaining my guests. More massive thanks to my partners – 123, Tatty Devine, Moleskine, Dr.Hauschka, Lily Vanilli, Pukka Teas, Adnams and Vodka O – for ensuring a truly memorable event.

ACOFI launch Jan 11-Lily Vanilli cake
Decimating the cake.

And of course I can’t leave out a big thanks (I’m running out of large adjectives here) to all my guests, especially all of those who bought the book and have written such a wealth of amazing blog posts about the event. I am so sorry I didn’t get to meet everyone, but thankyou thankyou thankyou for supporting my ACOFI adventure xxx

ACOFI launch Jan 11-clear up
Cleaning up the next day: teacups and limes. Just about sums it up!

If you didn’t get a chance to do so at the launch do remember to get along and check out the Eco Pop Up shop instore at 123 for two weeks from the 28th January. It features many of the fabulous ethical designers from my book. Look out for lots of blogs featuring illustrations from the event… coming up shortly. And you can buy the book online on my website with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Don’t forget to also check out the Skype video interviews with featured illustrators in the book over on my Amelia’s House youtube channel.

Written by Amelia Gregory on Tuesday February 1st, 2011 7:31 pm

Categories ,123 Bethnal Green Road, ,6 Day Riot, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Andrea Peterson, ,Ani Saunders, ,Antonia Parker, ,Beautiful Soul, ,Bunker Cafe, ,Courtney Blackman, ,Dr.Hauschka, ,Eco fashion, ,Emma Block, ,Ethical Fashion, ,Ethical Heaven, ,gabby young, ,Gwenno Saunders, ,i-D, ,Jessica Bumpus, ,Joanna Cave, ,Laurel Harple, ,Liz Johnson-Artur, ,Matt Bramford, ,Max Petrossi, ,Moleskine, ,Mystery Jets, ,Nina Dolcetti, ,Nyla, ,Prick your Finger, ,Prince Cassius, ,Rebekah Roy, ,Robots in Disguise, ,Scout Hut, ,Shine on the Green, ,The Pipettes, ,vogue