Amelia’s Magazine | Royal College of Art: Fashion Design Graduate Show 2011 review. Menswear.

RCA Graduate Show 2011 Calum Harvey by Sam Parr
Calum Harvey by Sam Parr.

Fine tailoring appears to be an RCA speciality, find and several students had collaborated with high end Italian brand Brioni to produce a series of gorgeous tailored coats in shades of fawn, here dust, greyhound and sharp reds.

RCA graduate fashion 2011-Brioni photography by Amelia Gregory
RCA Brioni collaboration. Coat by Alexander Lamb. All photography by Amelia Gregory.

RCA graduate fashion 2011-Brioni by Peter Bailey photography by Amelia Gregory
Brioni coat by Peter Bailey.

RCA graduate fashion 2011-Brioni by Rebecca Neary photography by Amelia Gregory
Brioni coat by Rebecca Neary.

RCA graduate fashion 2011-Brioni by Zac Marshall photography by Amelia Gregory
Brioni coat by Zac Marshall.

RCA graduate fashion 2011-Brioni by Benedicte Holmboe photography by Amelia Gregory
Brioni coat by Benedicte Holmboe.

RCA graduate fashion 2011-Brioni Zac Marshall photography by Amelia Gregory
Brioni coat by Alex Mullins.

Over-sized round shoulders and trench coat styling was the order of the day, all worn with dark shades. Loved it all. Especially the ones above.

RCA graduate fashion 2011-Aleksandra Domanevskaya photography by Amelia GregoryRCA graduate fashion 2011-Aleksandra Domanevskaya photography by Amelia GregoryRCA graduate fashion 2011-Aleksandra Domanevskaya photography by Amelia Gregory
Aleksandra Domanevskaya opted for a colourful collection based around stripey woven shantung silk in peach and caramel shades, also worn with moody sunglasses.

RCA graduate fashion 2011-Sol Ahn photography by Amelia GregoryRCA graduate fashion 2011-Sol Ahn photography by Amelia GregoryRCA graduate fashion 2011-Sol Ahn photography by Amelia GregoryRCA graduate fashion 2011-Sol Ahn photography by Amelia GregoryRCA graduate fashion 2011-Sol Ahn photography by Amelia Gregory
Sol Ahn created a sports casual collection, with inspiration taken from baseball jackets, faded denim, school boy shorts and traditional duffel coats. I liked the way that big waist rope ties became integral features of the look.
.
RCA graduate fashion 2011-Calum Harvey photography by Amelia GregoryRCA graduate fashion 2011-Calum Harvey photography by Amelia GregoryRCA graduate fashion 2011-Calum Harvey photography by Amelia GregoryRCA graduate fashion 2011-Calum Harvey photography by Amelia GregoryRCA graduate fashion 2011-Calum Harvey photography by Amelia GregoryRCA graduate fashion 2011-Calum Harvey photography by Amelia Gregory
Calum Harvey‘s collection was a clear standout amongst a sea of great talent. Riffing on traditional shapes and fabrics he showed high belted tweed suits and long boxy coats in peachy shades, accessorised with wide shaggy collars and jaunty hats. I particularly liked the wide trousered grey tweed suit. Very stylish indeed. Check out Calum Harvey’s website here.

RCA graduate fashion 2011-Josefine Jarzombek photography by Amelia GregoryRCA graduate fashion 2011-Josefine Jarzombek photography by Amelia GregoryRCA graduate fashion 2011-Josefine Jarzombek photography by Amelia GregoryRCA graduate fashion 2011-Josefine Jarzombek photography by Amelia Gregory
I wasn’t so keen on Josefine Jarzombek‘s collection, mainly because she did the fur sponsorship thing, but also because those orange leather gloves with the maroon silk shirt were a wee bit scary.

RCA graduate fashion 2011-Bennet Loveday photography by Amelia GregoryRCA graduate fashion 2011-Bennet Loveday photography by Amelia GregoryRCA graduate fashion 2011-Bennet Loveday photography by Amelia GregoryRCA graduate fashion 2011-Bennet Loveday photography by Amelia GregoryRCA graduate fashion 2011-Bennet Loveday photography by Amelia Gregory
Bennet Loveday produced some wonderful print effects on the inside of long cardigan and kagoul-like lightweight coats. Loved the slouchy shapes and tie-waist detailing (again).

RCA graduate fashion 2011-Samuel Membery photo amelia gregoryRCA graduate fashion 2011-Samuel Membery photo amelia gregoryRCA graduate fashion 2011-Samuel Membery photo amelia gregoryRCA graduate fashion 2011-Samuel MemberyRCA graduate fashion 2011-Samuel Membery
Samuel Membery‘s collection combined tailoring with casual wear with varied success. I liked the marled grey knitwear. Catch him on his blog and website.

RCA graduate fashion 2011-Emily Jane Murray photography by Amelia GregoryRCA graduate fashion 2011-Emily Jane Murray photography by Amelia GregoryRCA graduate fashion 2011-Emily Jane Murray photography by Amelia GregoryRCA graduate fashion 2011-Emily Jane Murray photography by Amelia GregoryRCA graduate fashion 2011-Emily Jane Murray photography by Amelia Gregory
Emily-Jane Murrays obsession with sandy coloured suede or suede type materials paid off in a very dapper collection. She has a website here.

RCA graduate fashion 2011-Yejon Park photography by Amelia GregoryRCA graduate fashion 2011-Yejon Park photography by Amelia GregoryRCA graduate fashion 2011-Yejon Park photography by Amelia Gregory
Yejon Park launched his collection with an amazing tailored and zippered striped jacket, which was followed by some deconstructed tailoring and a fun bi-coloured jumpsuit.

RCA graduate fashion 2011-Stefan Orschel-Read photography by Amelia GregoryRCA graduate fashion 2011-Stefan Orschel-Read photography by Amelia GregoryRCA graduate fashion 2011-Stefan Orschel-Read photography by Amelia GregoryRCA graduate fashion 2011-Stefan Orschel-Read photography by Amelia GregoryRCA graduate fashion 2011-Stefan Orschel-Read photography by Amelia GregoryRCA graduate fashion 2011-Stefan Orschel-Read photography by Amelia Gregory
Stefan Orschel-Read has already been on my radar for some time as he is represented by Felicities PR and he’s also an old pro when it comes to catwalk shows. He showed an immaculately cut collection of sharp suits with intriguing detailing such as knitted shoulder cutouts and unusual collars. I loved the grey marl shorts suit.

Fah Chakshuvej by Sandra Contreras
Fah Chakshuvej by Sandra Contreras.

RCA graduate fashion 2011-Fah Chakshuvej photography by Amelia GregoryRCA graduate fashion 2011-Fah Chakshuvej photography by Amelia GregoryRCA graduate fashion 2011-Fah Chakshuvej photography by Amelia GregoryRCA graduate fashion 2011-Fah Chakshuvej photography by Amelia GregoryRCA graduate fashion 2011-Fah Chakshuvej photography by Amelia GregoryRCA graduate fashion 2011-Fah Chakshuvej photography by Amelia GregoryRCA graduate fashion 2011-Fah Chakshuvej photography by Amelia Gregory
Fah Chakshuvej closed the menswear selection with a regal looking collection that included metallics, heavy embossing and laser cut detailing. High collars and horns completed the look. His website is FahChak.com and he has a twitter feed too.

Don’t forget to check out some excellent menswear knitwear design here too.

Categories ,2011, ,Aleksandra Domanevskaya, ,Alex Mullins, ,Alexander Lamb, ,Benedicte Holmboe, ,Bennet Loveday, ,Brioni, ,Calum Harvey, ,Coats, ,Embossing, ,Emily-Jane Murray, ,Fah Chak, ,Fah Chakshuvej, ,Felicities PR, ,Fur, ,Graduate Fashion Show, ,Italian, ,Josefine Jarzombek, ,menswear, ,metallics, ,Peter Bailey, ,rca, ,Rebecca Neary, ,Royal College of Art, ,Sam Parr, ,Samuel Membery, ,Sandra Contreras, ,Sol Ahn, ,Stefan Orschel-Read, ,tailoring, ,traditional, ,Tweed, ,Yejon Park, ,Zac Marshall

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Amelia’s Magazine | Central Saint Martins BA Graduate Fashion Show

Illustrator and Graphic designer – inspired by originality, cost something I always strive towards and look for. I spend my time creatively as often as I can, purchase this is when I am most at peace and get a clear picture of who I am and what I want out of life.
I appreciate the importance of concept as the starting point to the design process and I pride myself in my ability to explore and interpret different styles.

Highlights in my career include illustrating the COS 2010 Spring/Summer collection, check being featured by Grafik magazine and contributing to Amelia’s magazine.

Living in London I find myself in awe with the multitude of talent and creativity which surrounds us and by how the world has become completely saturated with it. I sometimes question whether this is a good thing. But I am fascinated with the task of orientating myself in it.

www.pieterdegroot.com
www.pieterdegroot.blogspot.com

Illustrator and Graphic designer – inspired by originality, viagra approved something I always strive towards and look for. I spend my time creatively as often as I can, this is when I am most at peace and get a clear picture of who I am and what I want out of life.
I appreciate the importance of concept as the starting point to the design process and I pride myself in my ability to explore and interpret different styles.

Highlights in my career include illustrating the COS 2010 Spring/Summer collection, being featured by Grafik magazine and contributing to Amelia’s magazine.

Living in London I find myself in awe with the multitude of talent and creativity which surrounds us and by how the world has become completely saturated with it. I sometimes question whether this is a good thing. But I am fascinated with the task of orientating myself in it.

www.pieterdegroot.com
www.pieterdegroot.blogspot.com

Illustrator and Graphic designer – inspired by originality, here something I always strive towards and look for. I spend my time creatively as often as I can, recipe this is when I am most at peace and get a clear picture of who I am and what I want out of life.
I appreciate the importance of concept as the starting point to the design process and I pride myself in my ability to explore and interpret different styles.

Highlights in my career include illustrating the COS 2010 Spring/Summer collection, remedy being featured by Grafik magazine and contributing to Amelia’s magazine.

Living in London I find myself in awe with the multitude of talent and creativity which surrounds us and by how the world has become completely saturated with it. I sometimes question whether this is a good thing. But I am fascinated with the task of orientating myself in it.

www.pieterdegroot.com
www.pieterdegroot.blogspot.com

Illustrator and Graphic designer – inspired by originality, capsule something I always strive towards and look for. I spend my time creatively as often as I can, medications this is when I am most at peace and get a clear picture of who I am and what I want out of life.
I appreciate the importance of concept as the starting point to the design process and I pride myself in my ability to explore and interpret different styles.

Highlights in my career include illustrating the COS 2010 Spring/Summer collection, being featured by Grafik magazine and contributing to Amelia’s magazine.

Living in London I find myself in awe with the multitude of talent and creativity which surrounds us and by how the world has become completely saturated with it. I sometimes question whether this is a good thing. But I am fascinated with the task of orientating myself in it.

www.pieterdegroot.com
www.pieterdegroot.blogspot.com


Eloise Jephson, seek illustrated by Yelena Bryksenkova

40 graduates showed their work at the Central Saint Martins BA Degree Show this year, combining eccentric creativity with well-mastered skill. From wild African carnival-like ensembles, to upholstered outerwear, and from inflatable swimwear to paintbrush-shaped headwear…

Catwalks ranged from vibrant, quirky, carnival-like processions, to romantic, tailored, and intricate. Having been a bit out of the loop for the last year, to see such vast amounts of creativity under one roof was quite overwhelming, and equally inspiring. The show took place in Bethnal Green’s York Hall, which, for those of you who haven’t been, is rather a grand setting. Built in the 1920s, it’s vastly high ceilings and simple design creates a high-brow feel, and a lovely stage for CSM graduates.

Anne Karine Thorbjoernsen’s Womenswear collection set the scene with some illusory wicker-work creating wonderfully hazy silhouettes, highlighting the female form.

Eloise Jephson’s highly commended collection of elegant silk dresses, kimono-style gowns and turbans, printed with dinosaurs and magical creatures encapsulated wearability, originality and beauty.


Eloise Jephson, illustrated by Lisa Stannard

Catapulting the show to new heights. Sorcha O Raghallaigh’s, also highly commended collection of models- on- stilts made for a show of towering, fabric laden models – bundled with crochet scarves and flowers, for dramatic effect. The last to grace the stage, a towering bride, exaggerating the typical white wedding, with a pale complexion and layers of sheer and knitted fabrics.


Sorcha O Raghallaigh, illustrated by Naomi Law

The Second Runner-Up Award went to Alex Mullins for his quirky, vibrant collection, which included inflatable puffa-style jackets, an eclectic range of head-dresses, from painted symbols and tools to hooded and toggled overcoats in rusty orange hues, and a whole lotta’ layering.


Alex Mullins, illustrated by Farzeen Jabbar

Philip Patterson, whose menswear collection was presented with First Runner-Up Award by Drusila Beyfus, showed a great, skillful collection, with Military influence, and a sense of the outback. Soft linens, neutral cottons and waxy leather combined for a laid-back, stylish collection.

Yi Fang Wan’s sumptuous collection of freshly draped cotton won her the L’Oreal Professional Young Designer of the Year Award. Delicious ivory and dusty pink layers created elegant, romantic silhouettes. Pretty collars, bubble-hem skirting and fabulous layering made this collection stand-out from the surrounding in-your-face flamboyance of the show.


Yi Fang Wan, illustrated by Matt Thomas

Sabina Bryntesson’s worm-like piping weaved through skin tight tops and tube-dresses.

Helen Price’s dramatic knitwear was a treat for the eyes – huge ostrich-like topiary-desses swooped along the catwalk to Cornershop’s ‘Brimful of Asha’.

Moon-like cape cum cloche-hats designed by Liz Black were inventive and flattering. Splattered with pollock-esque ink splats and teamed with drain-pipe jeans.

Kwan Tae Kim showed metallics in all their glory. Spangly tailored jackets, armour-like spacesuits and mirrored embellishment combined, creating a Prince-esque style with some delicate feminine edging to soften the structured silhouettes.

Onez Lau showed inventive. comical knitwear. A model with antlers and an ‘Oh Deer’ knitted dress stalked by a show-horse wearing a wizards hat took to the catwalk, whilst others sported whipped hair-do’s and layers of woolen frivolity.


Onez Lau, illustrated by Donna McKenzie

Tahari Roque’s tape-like swimwear ensembles came to life on stage, inflating into buoyant armbands and waistbands in turquoise and black.

Beautiful feathered millinery from Zoe Sherwood appeared as birds in stages of flight. Teamed with velour, chiffon and an earthy palette, exuding a pagan feel and creating a spirited show with beaded accessories, and peacock feather-printed outerwear.

Hiroko Nakajima took upholstered chairs and turned them into sweeping jackets, paintings became neck pieces and fabrics were used to create button-back effects over volumous velour outerwear.

Isabel Fishlock’s carnival-style collection showed swishing style, silk layers and appliqued flowers. Carrie Hill’s widow- twankie styled ladies with turbans and wicker bags showed refreshing colour combinations, whilst Zoe Cheng’s multi-coloured fabrics tied into oversized bows extended the carnival theme.

As Colin McDowell exclaimed at the end of the show: “Extreme, outrageous, exciting… utterly impossible.’ I couldn’t agree more.

All photography by Matt Bramford

Categories ,africa, ,Alex Mullins, ,Anne Karine Thorbjoernsen, ,Bethnal Green, ,Carnival, ,Carrie Hill, ,Central Saint Martins, ,Chiffon, ,Colin McDowell, ,Cornershop, ,Degree Show, ,Drusila Beyfus, ,Eloise Jephson, ,Farzeen Jabbar, ,fashion, ,graduates, ,Helen Price, ,Hiroko Nakajima, ,Isabel Fishlock, ,Kwan Tae Kim, ,L’Oreal, ,Liz Black, ,Matt Bramford, ,Matt Thomas, ,millinery, ,Naomi Law, ,Onez Lau, ,Paintbrushes, ,Phillip Patterson, ,prince, ,Sabrina Bryntesson, ,Sophie Hill, ,Sorcha O Raghallaigh, ,Stilts, ,Swimwear, ,Tahari Roque, ,Turbans, ,Velour, ,Yelena Bryksenkova, ,Yi Fang Wan, ,York Hall, ,Zoe Cheung, ,Zoe Sherwood

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Amelia’s Magazine | Central Saint Martins: Ba Hons Jewellery Graduate Show 2011 Review

Jing Jing Cao headdress
Headdress by Jing Jing Cao.

The Central Saint Martin Ba shows were held for the last time this year in the iconic Charing Cross building, visit before the courses depart for new accommodation in Kings Cross. What will happen to the beautiful vaulted hallways when they go? The caretaker couldn’t tell me…

I can’t help but love jewellery – whilst I’ll happily bypass the graphic design stands if there’s a glint of precious gem I’m in there, help nosing around. The Ba Jewellery offering was a mixed bag – much of it did not appeal to me at all but the designs that did grabbed my attention good and proper. Below are the best designers I found.

Kerry Huff
I was attracted to Kerry Huff‘s rough gemstone jewellery based on natural patterns even before I realised that she had sourced all her materials ethically… and is also passionate about fair-trade practice. How joyous to find students tackling design with a firm grounding in the implications of their work.

Hee Jung Son
Hee Jung Son also worked with recycled lids to create a well presented range of colourful rings on silver bases.

Yung-Han Tsai
Central Saint Martins jewellery graduate exhibition 2011 Yung-Han Tsai
Yung-Han Tsai reappropriated everyday objects and transformed them into something new – in this case she clumped bundles of headphones (I’m hoping they were recycled or upcycled) into sculptural forms.

Bonnie Yiu
Bonnie Yiu did some strange and wonderful things with copper wire and paper which produced curvaceous necklaces and bangles with detailed patterns that bore closer examination.

Central Saint Martins jewellery graduate exhibition 2011 Wenhui Li
Wenhui Li pink ring
Wenhui Li
Wenhui Li showed a fabulous display of coloured mixed media rings featuring strange alienesque bulbous shapes. See more on Wenhui Li’s website.

Lauren Colover
I didn’t notice Lauren Colover‘s work when I was at the exhibition but the piece she has chosen for the catalogue is stunning – based on a Ginkgo Biloba leaf and encrusted on the underside with semi precious stones.

Min Yoo
Min Kjung Yoo created some amazing hybrid creatures from a mix of resin, precious metals and gems. Some were far more out there than this particular frog/dolphin specimen – see her website.

Jing Jing Cao
Jing Jing Cao produced stunning brass and acrylic ruffs that spread around the face like a stylised human frame.

Anna Heasman barter bangle
In her final year Anna has found herself questioning the meaning of jewellery as simply adornment but rather as a means of exchange. Inspired by primitive forms of exchange (or indeed, some might say the most postmodern way to live) Anna Heasman offered exhibition attendees the chance to Barter for a Bangle. How could I resist? I offered to write about her here if she gave me a particularly fetching gold twisted number. But I haven’t heard from her yet, and look, here I am writing about her anyway. Clearly I’m not so good at bartering.

Central Saint Martins jewellery graduate exhibition 2011 Anna Heasman Barter Bangles
One of the most intriguing things were the other barters on offer, everything from a list of herbal medicines to other bits of jewellery, cupcakes and a drink on the town. If it wasn’t so incredibly frowned upon to take photos at the CSM shows I would have taken more snapshots of the amazing array of offered goods and services. Some of them can be viewed on Anna Heasman’s Tumblr.

Still to come… my favourite finds from the Jewellery MA.

Categories ,2011, ,Acrylic, ,Anna Heasman, ,Barter Bangles, ,Bonnie Yiu, ,brass, ,Central Saint Martins, ,Copper, ,Eco-Design, ,ethical, ,fairtrade, ,Gems, ,Ginkgo Biloba, ,Graduate Shows, ,Hee Jung Son, ,Hybrid, ,jewellery, ,Jing Jing Cao, ,Kerry Huff, ,Lauren Colover, ,Min Kjung Yoo, ,paper, ,Precious Metal, ,recycled, ,Resin, ,review, ,Silver, ,Upcycled, ,Wenhui Li, ,Yung-Han Tsai

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Amelia’s Magazine | A live shoot with photographer Ellis Scott

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, prostate naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee. Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

I love Louise Gray – I love how her stalls in the New Gen exhibition section start off almost bare and before you know are infected with riotious colour as the exquisite detritus from her presentations take their place. For SS10 Gray presented both women and menswear occupying a small vault in Fashion East’s installation spaces. I am more than excited for her SS11 Catwalk Show.

Holly Fulton sharing a catwalk at … with David Koma, a designer Amelia’s Magazine was privy to his first two seasons presenting off schedule at ones to watch. (see previous coverage here and here)

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers. This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

What makes Fashion East one of the exciting catwalks to watch is the constant reinventing of what it is to be feminine and this season is no exception – Heikki presents the tomboy, dressed in black cob webbed boots, this is potentially for those fans of Janey from MTV’s hit tv series Daria. Felcity Brown’s delectable designs are lessons in the romantic and Simone Rocha’s so far have been structured modernity embellished with playful headgear.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, price naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pilule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee. Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season. The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art. The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers. This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

The excitement of a Fashion East catwalk lies in their ability to reinvent ideas of what it is to be feminine and this season is no exception – For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, website naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

The excitement of a Fashion East catwalk lies in their ability to reinvent ideas of what it is to be feminine and this season is no exception – For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, troche naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, capsule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, visit this site naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, ampoule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, pills naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, website like this and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, adiposity naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, look and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, visit this site holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra dosage naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, order naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, case and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, store holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, ampoule naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, cost naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pills and the ones we will be following throughout fashion week.

Hannah Marshal

Hannah Marshall – dark bold shapes, pilule holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, stuff naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, for sale and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, dosage holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, what is ed naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, recipe and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, viagra 100mg holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection as a 3D collage, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. As a recipient of NewGen Sponsorship Gray’s exhibition stalls have always been one of our first port of calls and we are delighted by her presence on the catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, click naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, for sale naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra buy naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, mind and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, on which in the contrast of colours, fabrics and textures multiple fashion references were stated. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, abortion naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, web and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, malady naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, sales and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, drug naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, approved naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, order and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, about it holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, healing naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, decease naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medications was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, symptoms naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medical was breathtaking. As the models stalked through the space, pilule the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou has been experimenting with the boundary pushing possibilities of digital print since her a/w show 2009. The occasional harshness of the prints are softened through Katrantzou’s application of the technique to silk.

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history. Do not confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, buy information pills naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, about it was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou has been experimenting with the boundary pushing possibilities of digital print since her a/w show 2009. The occasional harshness of the prints are softened through Katrantzou’s application of the technique to silk.

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history.

However it would be a mistake to confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.


Ellis Scott, viagra dosage illustrated by Jess Stokes

So, if the last few days are anything to go by, it seems we won’t be getting the long hot summer we were promised, and we can kiss the few rays of sunshine we did get goodbye.

I do love the rain, and the winter, particularly winter fashion. It’s just such a shame that rain and wind is not conducive to looking good when getting your picture taken, which is exactly what I did the other night.


A selection of the images, © Ellis Scott

Ellis Scott is a fashion photographer who has quickly risen up the ranks. He’s already shot for the likes of Alexander McQueen, Gareth Pugh, Dazed and Confused and Vice Magazine. I went along to his live shoot at the SPOT’s pop-up showspace in Knightsbridge, with Amelia’s Magazine illustrator Naomi Law and the other half. We were soaked, and it was bloody awful getting there. Needless to say, we eventually did get there and the space was great – packed with installations by different fashion designers (some I’d heard of, some I hadn’t) and a pop-up studio set up towards the back of the room. An eclectic selection of popular music including Rihanna and Flo Rida boomed from a stereo and it was a struggle to prevent myself from grinding my way in.

Luckily there were mirrors and we had a beer whilst trying to dry out. In the meantime, we watched Ellis photograph some of his subjects – it seemed easy enough – sit down for 30 seconds, the light flashes, and you come away with a decent portrait of yourself. Naomi and the other half went first, with great results – Naomi smouldered as she always does, and Gavin turned out blue – a mistake, I imagine, but a good one.


Me, Naomi and Gavin

So it was my turn. I bloody hate having my picture taken, but I stepped up anyway. It was all over in seconds, and the result I was fairly pleased with (which is rare). I know what you’re thinking, and the answer is yes – i was going for the rabbit-in-the-headlights look populised in Vogue in the early 1990s. Honestly, I was. The shots were then photographed quickly to be hosted on Spot’s Twitter feed, and then displayed on the wall side by side.





The shoot was the focal point of the project, but the surrounding instllations were a treat. Alex Mullins, recent Saint Martins’ graduate (who we featured, photographed and illustrated here) had transformed the corner of the space into a sort of living room, using vinyl line drawings on the wall. His collection had been sent to Japan, so unfortunately wasn’t on show, but some intriguing prints adorned his display.

New jeweller on the block Milly Swire took up almost half of the room with her wonderful display of ornate and unique pieces. Displayed in curious cabinets and glass bell jars with moss and leaves, Swire’s jewellery makes use traditional methods and salvaged semi-precious stones, and it is the impurities in each stone that makes these pieces special.


Firm favourites Fanny & Jessy were also there, showing their street couture. Leather and jersey pieces with slashes are their staple, and rumour has it that Lady Gaga has snapped up this collection. They’re also planning a guerilla campaign during fashion week- I can’t reveal the details but it is going to be a hoot so there’ll be more from this pair soon!

Some of my favourite pieces in the showcase were Two Many Pjs luxe pyjamas. All-in-one play-suits, translucent evening-wear and underwear make for a unique idea, and are what I’m sure will be a welcome break from line after line of new womenswear designers.

All photographs by Matt Bramford, unless otherwise stated

Categories ,Alex Mullins, ,Alexander McQueen, ,Central Saint Martins, ,Dazed & Confused, ,Ellis Scott, ,Fanny & Jessy, ,fashion, ,Flo Rida, ,Gareth Pugh, ,Gavin Mackie, ,japan, ,Knightsbridge, ,Lady Gaga, ,Milly Swire, ,Naomi Law, ,Pyjamas, ,Rihanna, ,Spot Communications, ,Two Many PJs, ,vice, ,vogue

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