Amelia’s Magazine | London Fashion Week S/S 2011 Presentation Review: Craig Lawrence

If you’ve seen Amelia’s post about Charlie le Mindu’s show yesterday, about it you’ll already know what you’re in for. But allow me to indulge myself because we can’t possibly harp on enough about this show…

When I was a lad, salve Sundays were reserved for attending church (occasionally), watching The Waltons and generally relaxing or playing with my Teenage Mutant Ninja Turtle action figures. My, how things have changed. My most recent Sunday – yesterday – was spent gawking at vaginas. Bit of a difference, eh?

I absolutely love Charlie le Mindu, that’s no secret and I recently had the chance to have a chat with him. He’s a welcome addition to the London Fashion Week line-up in that he has absolutely no shame and heaps of creative and daring talent.

Last season’s show was a spectacle enough, and my imagination had run wild with what he might show this season (little did I know he’d show literally EVERYTHING this bloody season).

As the show started and the first model appeared to excited whoops, I thought – hmmm, I like it, it is fun; love that candy-floss pink porno wig, love the lamp on her head, that human hair mankini she’s just about wearing is daring, could have done with a bit of work around the bikini line though, love. But overall, I was a teeny tiny bit disappointed. Well, I need not have been.

When the first absolutely starkers model appeared, wearing only a huge brimmed hat and carrying a fabulous purse in the crook of her arm, I actually caught myself mouthing OH MY GOD. To myself. Exaggeratedly. I was, yet again, rendered speechless. He’d done it – he’d dared to do what few others would; he’d shocked us in a ‘OMG-she-has-no-hair-down-there’ kind of way. I haven’t seen one of them for years and after yesterdays show, I’d like never to see one again, please. That’s enough for me. You can keep ‘em, ta very much.

What I most adore about Mr le Mindu is that his shows aren’t really about fashion. They’re about style. Style, not in the sense of what’s on trend this season blah blah blah, but about taking an idea and really making it exciting.

After last season’s sexed up religious collection, it seems this season was all about porn stars – an homage, in fact, to the ladies of the adult movie industry of Los Angeles. Hence tacky candy-floss wigs, crude bob cuts, sassy curls that covered bare chests (what is it with me and nudity this fashion week? Totally wasted on me), cartoon-like tailoring (in a good way) and the show piece which was a huge pink perspex Hollywood sign hat. As you do.

Even though I seem to be doing it a lot this season, it’s not fair just to go on about the quantity of arse and tit, because I actually think that Charlie’s more modest creations (modest in the sense that they cover said arse and tit, not modest in a conservative way) are exemplary. The flamingo halter-neck number with a huge bum and the floor-length numbers that cacoon models from head to toe are nothing short of genius. They’re totally unique on an somewhat perpetual catwalk line-up.

Oh, who am I kidding. This is sex, sex, sex at it’s best. Oh, what fun! I bloody loved it and I am counting the days until Charlie’s A/W 2011 show already. Can I suggest, though, that you cover up the see you next Tuesdays next time, purlease? Maybe with the odd human-hair merkin? Oh, the irony…

Illustration by Stéphanie Thieullent

I love the Portico Rooms at Somerset House. Up an elaborate sweeping staircase, website here lies a relatively small room in which I’ve seen some of my favourite presentations: Lou Dalton’s salon show a year ago, more about both this and last season’s Orla Kiely presentations, story and now Craig Lawrence’s presentation this weekend.

Presentations are my preferred preference to catwalk shows. You don’t have to fight for a seat, you can see the clothing and craftsmanship in close-up (particularly applicable with Craig’s astonishing knitwear) and, most importantly, they always have cakes.

This was no exception – just look at this table packed with the stuff. Delicious! Shame I decided on a cream-filled whoopie rather than something edible in front of fashion folk like a delicious slice of tiffin. Cue cream-covered chops, sloppy eating and and a general unfashionable mess. Ah, well.

Craig’s presentation was simple but oh so elegant. Three models perched around sculptural furniture wearing his latest offerings. I wonder how the pay-scale for models differs between catwalks and presentations? Surely sashaying to the end of a runway, striking a pose and then walking back is far easier than having people with zoom lenses oggle your pores and walk in circles around you? It’s a wonder they don’t fall over. They are good at looking into your camera though. Look at this one! She wurrrrks it. Give her a pay rise!

Craig Lawrence has quickly established himself as a man of exquisite craftsmanship, skill and style. I simply adore these floor length knitted numbers. Seeing them up close, you really develop an appreciation for the quality. I imagine that the wool he uses is of a high calibre, but staring closely at his pieces is quite something – hypnotic weaves create beautiful, rich textures.


Illustration by Stéphanie Thieullent

The colours were industrial and pewter was the mainstay, with the occasion flourish of varying greens and white. This all white number rustled as the model moved around the room, and it’s only when you see garments like this move that you realise their full potential. She does look a bit like she’s been through a paper shredder, though. God I hope she hadn’t.

Also on display was a strikingly beautiful and somewhat haunting film, which was actually all I thought I was going to see – the static models were a massive bonus. The black and white film was shot by Ben Toms and styled by Dazed & Confused’s Katie Shillingford. Bloody hard to photograph.

At first glance, it appeared to be a collection of photographs – a model stands stock still in a variety of poses on rocks and in the sea. It’s only when you watch for a little while you realise it is actually a film – you notice the hair flickering slightly from the wind, or the almost still waves of the ocean moving back and forth. It really brought the collection to life. Plus it was edited beautifully – by our own Sally Mumby Croft, no less!

You can see the film (and I suggest you do) here.

All photography by Matt Bramford

Categories ,Ben Toms, ,Craig Lawrence, ,Dazed & Confused, ,Katie Shillingford, ,knitwear, ,London Fashion Week, ,Portico Rooms, ,S/S 2011, ,Sally Mumby-Croft, ,Somerset House, ,Stéphanie Thieullent

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Amelia’s Magazine | Graduate Fashion Week Interview: Nottingham Trent’s Phoebe Thirlwall

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Knitwear design student Phoebe Thirlwall was an unquestionable highlight of Graduate Fashion Week 2010. Her work demonstrated an impressive level of craftsmanship, story receiving recognition even before the shows when one of her dresses was photographed by Rankin. Phoebe’s final collection, consisting of six looks, was a feast of beautiful and intricate knitwear. I caught up with Phoebe to learn a little more about the work that went into her final collection, and after the chaos of that week, what she plans to do next!

Graduate Fashion Week is a fantastic opportunity for students. How did it feel to have your work selected for the show?
It was really exciting because I had never expected to be selected, and when I found out I was obviously over the moon. It made such a difference to see my work on a raised catwalk, it felt so professional, and although I was really nervous when it went out, it was a great feeling to see it up there and being photographed. It is an amazing opportunity for students and it is a shame that everyone doesn’t get to go.

Why did you choose to study Knitwear Design over a general Fashion degree?
The Knitwear course at Nottingham Trent University involves a sandwich year in industry, which was one of the reasons I chose to study the course. Employers always want experience, so I felt that a year in the industry would be attractive to potential employers. I never particularly preferred knitwear over wovens, but when you are designing knitwear you have so much more freedom to create exactly what you want. If you are making an outfit from woven fabrics, although you can print on them etc, you are still limited by the fabric itself. When you knit an outfit, you can control the whole thing. You can knit the fabric however you want it and create different textures and patterns. Also, I like knitwear because you can knit the pieces of fabric to size. You can approach the whole outfit in a different way.

Where did you complete your work experience and how valuable was it to you?
My year in industry was spent in a family run knitwear factory called GH Hurt and Sons in Chilwel, Nottingham. It is a fairly small factory where lace knit is designed, made and constructed into various pieces. They create baby shawls and christening blankets sold in high end department stores and items of clothing for a number of luxury catalogue retailers. We also produced a lot of items for retailers overseas, such as the USA and Hong Kong. I was able to learn about the first steps of the process – receiving yarns on cones and in big hanks, to designing and knitting the pieces and finally how each item is made and finished to a high standard. It was also nice to see the items for sale and being worn because I always thought -’I made that!’ – which is a great feeling.

Can you explain a little about the techniques that you used? Did you have a lot to learn in terms of advanced skills?
The outfits I made are knitted mostly in silk and bamboo, with an elastic yarn that I used to create the patterns. I developed the technique by experimenting on a knitting machine to see what types of fabric I could create. I knew that I wanted to use elastic because it developed from my concept of skin, and also that I wanted to work with luxury fibres such as silk. I used a combination of rippled stitches, stripes and transferred needles on the front of the bed of the knitting machine to create the fabrics that I made my collection from. These are all techniques that I had learned in previous years, but putting them together required a lot of experimentation, and luck.

Was there much change in your work from the conception of the idea to the work we saw on the catwalk?
Yes. I had worked on the project since Christmas, so there was a lot of time for ideas and concepts to change. Initially, I had no idea what my collection was going to look like and I still didn’t until a few weeks before the show. I had no idea what type of fabric I would use, or what techniques. It wasn’t until I developed a fabric that I was happy with that the collection began to come together. At the beginning, I was thinking about the concept of shedding skin, more than the skin itself. This gradually changed throughout my research and development, into a more specialised study of the skin. I know that if I had stuck with my original thoughts, then the collection would look a lot different. It would probably be a bit more structured, rather than the more subtle and slim-line way it is turned out.

Which of the other graduate collections were you impressed by?
There were so many great collections. It’s good to see other peoples work because it is all brilliant. I loved all of the collections from Nottingham (slightly biased obviously), but there were many other Universities that I liked aswell. I was backstage when the De Montford show was going on, and some of those were amazing!

Nottingham has made a bit of a name for itself as a hub of creativity. What it has it been like for you?
I like Nottingham because it is a small city. It’s more like a town and everything’s quite compact. There are a lot of creative people who come to study here, but everywhere is quite laid back, which I like. It’s not over crowded with arty types. There are lots of students with different interests, and there are good places to go to eat, drink or shop. I suppose it has got a bit of a name for itself, but it’s a fairly down to earth city to live in. I’ve lived just outside the city centre for 2 years, and I’m going to be sad to leave.

You described your collection as ‘based on skin and flesh on the human body’. Where did this inspiration come from, and what else inspires you?
The inspiration for my collection came originally from a general interest in the skin and flesh. I think that this comes from being a vegetarian since I was 11. I have a strange relationship with food. I like things that are untouched. I won’t eat meat. I took this fascination with meat and flesh and developed it into a concept which I could look into for my collection. I get inspired by anything and everything really, usually something small and ordinary because you can look at it in more detail. I think that even something small and boring to others can become inspiring if you look at it enough.

New designers such as Mark Fast have shown us some other unique techniques with knitwear. Have you thought about how you could further your own skills?
It’s strange to think that a technique can be what ‘makes’ a designer. To me, Mark Fast developed this brilliant technique and ran with it. That’s great because I had never thought about design from that angle before. I always thought you had to constantly create different pieces all the time. Designers like Mark Fast are inspirational because they open your eyes to the possibilities of what can be done on a knitting machine. Missoni also creates such beautiful and unique knitwear. In a way, I would like develop my technique further, but I also would like to focus on new tasks and new direction.


Phoebe Thirwall, photographed by Rankin

One of your dresses was photographed by Rankin. How did it feel to learn that your dress was selected?
Amazing. It was sent down to London, but I never expected it to be photographed. Apparently the university sends items down every year and they rarely get selected to be photographed. When I found out that it had been chosen to be photographed I was really happy, by Rankin especially! The fact that Kate Shillingford from Dazed and Confused actually chose the pieces is overwhelming. It was about 2 months later that the pictures were released. Seeing my work on the Vogue website was mental!

You also received praise from the fashion bloggers. How have you found the attention?
It’s been completely surreal having people like Susie Bubble write about my work. She said it was one of her favourites from the photos, and so did Lucy Wood. I used to read about fashion graduates and imagined they had such exciting lives, but I’m just in my room with my cat and not really doing anything. It’s really strange seeing photos and articles about my work. I feel now like it isn’t even mine and I’m looking at someone else’s. It doesn’t seem real.

It has been two weeks since the show. What’s the plan now?
Is that all? It feels like a lot longer ago than 2 weeks. My collection is being sent over to Shanghai in September for Spin Expo, and a few of the outfits are being used in a photo shoot in July. My plans now involve finding a job, going to interviews and hopefully being hired. I want to move down to London to be nearer to my boyfriend. Ideally, I want to see clothes that I have designed, being made. I also really want a long holiday, somewhere nice and hot, where I don’t have to think about knitting!

Categories ,catwalk, ,Dazed & Confused, ,De Montford, ,fabric, ,Fashion Bloggers, ,Fashion degree, ,Flesh, ,GH Hurt and Sons, ,Graduate Fashion Week 2010, ,Hong Kong, ,Kate Shillingford, ,knitwear, ,Lucy Wood, ,Mark Fast, ,Missoni, ,Nottingham Trent University, ,Pheobe Thirlwall, ,Rankin, ,Shanghai, ,Skin, ,Spin Expo, ,Susie Bubble, ,Technique, ,usa, ,Work experience

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Amelia’s Magazine | Graduate Fashion Week Interview: Nottingham Trent’s Phoebe Thirlwall

hold

Knitwear design student Phoebe Thirlwall was an unquestionable highlight of Graduate Fashion Week 2010. Her work demonstrated an impressive level of craftsmanship, story receiving recognition even before the shows when one of her dresses was photographed by Rankin. Phoebe’s final collection, consisting of six looks, was a feast of beautiful and intricate knitwear. I caught up with Phoebe to learn a little more about the work that went into her final collection, and after the chaos of that week, what she plans to do next!

Graduate Fashion Week is a fantastic opportunity for students. How did it feel to have your work selected for the show?
It was really exciting because I had never expected to be selected, and when I found out I was obviously over the moon. It made such a difference to see my work on a raised catwalk, it felt so professional, and although I was really nervous when it went out, it was a great feeling to see it up there and being photographed. It is an amazing opportunity for students and it is a shame that everyone doesn’t get to go.

Why did you choose to study Knitwear Design over a general Fashion degree?
The Knitwear course at Nottingham Trent University involves a sandwich year in industry, which was one of the reasons I chose to study the course. Employers always want experience, so I felt that a year in the industry would be attractive to potential employers. I never particularly preferred knitwear over wovens, but when you are designing knitwear you have so much more freedom to create exactly what you want. If you are making an outfit from woven fabrics, although you can print on them etc, you are still limited by the fabric itself. When you knit an outfit, you can control the whole thing. You can knit the fabric however you want it and create different textures and patterns. Also, I like knitwear because you can knit the pieces of fabric to size. You can approach the whole outfit in a different way.

Where did you complete your work experience and how valuable was it to you?
My year in industry was spent in a family run knitwear factory called GH Hurt and Sons in Chilwel, Nottingham. It is a fairly small factory where lace knit is designed, made and constructed into various pieces. They create baby shawls and christening blankets sold in high end department stores and items of clothing for a number of luxury catalogue retailers. We also produced a lot of items for retailers overseas, such as the USA and Hong Kong. I was able to learn about the first steps of the process – receiving yarns on cones and in big hanks, to designing and knitting the pieces and finally how each item is made and finished to a high standard. It was also nice to see the items for sale and being worn because I always thought -’I made that!’ – which is a great feeling.

Can you explain a little about the techniques that you used? Did you have a lot to learn in terms of advanced skills?
The outfits I made are knitted mostly in silk and bamboo, with an elastic yarn that I used to create the patterns. I developed the technique by experimenting on a knitting machine to see what types of fabric I could create. I knew that I wanted to use elastic because it developed from my concept of skin, and also that I wanted to work with luxury fibres such as silk. I used a combination of rippled stitches, stripes and transferred needles on the front of the bed of the knitting machine to create the fabrics that I made my collection from. These are all techniques that I had learned in previous years, but putting them together required a lot of experimentation, and luck.

Was there much change in your work from the conception of the idea to the work we saw on the catwalk?
Yes. I had worked on the project since Christmas, so there was a lot of time for ideas and concepts to change. Initially, I had no idea what my collection was going to look like and I still didn’t until a few weeks before the show. I had no idea what type of fabric I would use, or what techniques. It wasn’t until I developed a fabric that I was happy with that the collection began to come together. At the beginning, I was thinking about the concept of shedding skin, more than the skin itself. This gradually changed throughout my research and development, into a more specialised study of the skin. I know that if I had stuck with my original thoughts, then the collection would look a lot different. It would probably be a bit more structured, rather than the more subtle and slim-line way it is turned out.

Which of the other graduate collections were you impressed by?
There were so many great collections. It’s good to see other peoples work because it is all brilliant. I loved all of the collections from Nottingham (slightly biased obviously), but there were many other Universities that I liked aswell. I was backstage when the De Montford show was going on, and some of those were amazing!

Nottingham has made a bit of a name for itself as a hub of creativity. What it has it been like for you?
I like Nottingham because it is a small city. It’s more like a town and everything’s quite compact. There are a lot of creative people who come to study here, but everywhere is quite laid back, which I like. It’s not over crowded with arty types. There are lots of students with different interests, and there are good places to go to eat, drink or shop. I suppose it has got a bit of a name for itself, but it’s a fairly down to earth city to live in. I’ve lived just outside the city centre for 2 years, and I’m going to be sad to leave.

You described your collection as ‘based on skin and flesh on the human body’. Where did this inspiration come from, and what else inspires you?
The inspiration for my collection came originally from a general interest in the skin and flesh. I think that this comes from being a vegetarian since I was 11. I have a strange relationship with food. I like things that are untouched. I won’t eat meat. I took this fascination with meat and flesh and developed it into a concept which I could look into for my collection. I get inspired by anything and everything really, usually something small and ordinary because you can look at it in more detail. I think that even something small and boring to others can become inspiring if you look at it enough.

New designers such as Mark Fast have shown us some other unique techniques with knitwear. Have you thought about how you could further your own skills?
It’s strange to think that a technique can be what ‘makes’ a designer. To me, Mark Fast developed this brilliant technique and ran with it. That’s great because I had never thought about design from that angle before. I always thought you had to constantly create different pieces all the time. Designers like Mark Fast are inspirational because they open your eyes to the possibilities of what can be done on a knitting machine. Missoni also creates such beautiful and unique knitwear. In a way, I would like develop my technique further, but I also would like to focus on new tasks and new direction.


Phoebe Thirwall, photographed by Rankin

One of your dresses was photographed by Rankin. How did it feel to learn that your dress was selected?
Amazing. It was sent down to London, but I never expected it to be photographed. Apparently the university sends items down every year and they rarely get selected to be photographed. When I found out that it had been chosen to be photographed I was really happy, by Rankin especially! The fact that Kate Shillingford from Dazed and Confused actually chose the pieces is overwhelming. It was about 2 months later that the pictures were released. Seeing my work on the Vogue website was mental!

You also received praise from the fashion bloggers. How have you found the attention?
It’s been completely surreal having people like Susie Bubble write about my work. She said it was one of her favourites from the photos, and so did Lucy Wood. I used to read about fashion graduates and imagined they had such exciting lives, but I’m just in my room with my cat and not really doing anything. It’s really strange seeing photos and articles about my work. I feel now like it isn’t even mine and I’m looking at someone else’s. It doesn’t seem real.

It has been two weeks since the show. What’s the plan now?
Is that all? It feels like a lot longer ago than 2 weeks. My collection is being sent over to Shanghai in September for Spin Expo, and a few of the outfits are being used in a photo shoot in July. My plans now involve finding a job, going to interviews and hopefully being hired. I want to move down to London to be nearer to my boyfriend. Ideally, I want to see clothes that I have designed, being made. I also really want a long holiday, somewhere nice and hot, where I don’t have to think about knitting!

Categories ,catwalk, ,Dazed & Confused, ,De Montford, ,fabric, ,Fashion Bloggers, ,Fashion degree, ,Flesh, ,GH Hurt and Sons, ,Graduate Fashion Week 2010, ,Hong Kong, ,Kate Shillingford, ,knitwear, ,Lucy Wood, ,Mark Fast, ,Missoni, ,Nottingham Trent University, ,Pheobe Thirlwall, ,Rankin, ,Shanghai, ,Skin, ,Spin Expo, ,Susie Bubble, ,Technique, ,usa, ,Work experience

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Amelia’s Magazine | Introducing new designer on the block Holly Russell

pharmacy diagnosis Helvetica, buy information pills sans-serif;">Recently Holly Russell graduated from Manchester University with a First class degree, and in the few months since has caught the eye of Nicola Formichetti (Stylist to Lady GaGa and Dazed and Confused regular) and has been shot on Alice Dellal in the Evening Standard, and featured on Vogue online. I conducted a brief interview to find out more about her: 

Alice6

What first attracted you to fashion design? I can’t identify one moment where I made a decision to follow this path. I am a very ambitious person and have always had a strong interest in design and all things artistic.

What is your defining memory of fashion? I don’t think I can pin-point one particular moment in fashion and I don’t think I would want to. Everything I have seen over the years has helped inform my opinion of fashion and subconsciously influenced my design style. 

Who or what inspires you? There’s not one thing in particular that inspires me. My ideas and inspiration usually develop from something completely unrelated to fashion. I don’t think I have ever once looked at a person for inspiration or a said period in fashion. I don’t find that exciting. I like to look at objects, unusual materials, art, sculpture, science…I love the initial stages of design, the research, concepts and finding fabrics and materials to work with. I find a lot of my best ideas come to me at strange times and places. 

powermesh top

Who would you love to see wearing your designs? I would love to see Bjork in one of my pieces or perhaps Roisin Murphy. I have been approached by Florence and the Machine’s stylist and would love this to develop into something in the future. I think Florence Welsh would look incredible Machine’s in some of the pieces from my collection. She would bring out the more eerie and darker side to the clothes.

Do you wear your designs? No, I’ve never even tried anything on that I have made. I think it would ruin it for me. I suppose the clothes I create are something I aspire to. 

The hair  used on your garments, where did these ideas come from? These materials were used to mimic textures, colours and surfaces found within the natural world. I like to use materials that perhaps you wouldn’t expect to see on clothes, things that will create intrigue. The human hair was used to bring out the animalistic nature of the garments.

black and white cape

As a recent graduate, what are your plans for the forthcoming future? An MA? Perhaps your own label? Next year I am hoping to carry out an MA either at the Royal College of Art or Central St Martin’s. I am under no illusion that just because I have received press attention from this collection that I am now ready to start my own label. So many young designers do this and fail because they don’t understand how a business functions and I don’t want to do the same. In the future I would like to set up my own label but for now, I need industry experience to help me understand how these fashion houses work so that when the time comes, I know what I’m getting myself into. 

Categories ,Alice Dellal, ,bjork, ,Central St Martins, ,Dazed & Confused, ,Evening Standard, ,fashion, ,Florence and The Machine, ,Holly Russell, ,Lady Gaga, ,Manchester University, ,Nicola Formichetti, ,Roisin Murphy, ,Royal College of Art, ,Vogue online

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Amelia’s Magazine | Environmentally Conscious Style on a Budget- part two

12445-esthetica-rImage courtesy of Esthetica, website information pills sponsored by Monsoon

2009 was quite a year for ethical fashion. Dazed and Confused featured an in-depth interview with fashion icon Vivienne Westwood and leading environmentalist James Lovelock. Vogue devoted a sizable spread to green fashion, medical and London Fashion Week kicked off with Esthetica, a showcase of 28 ethical designers. Ecofashion it would seem edged its way from the periphery into something approaching centre stage. Out were the unshapely, unflattering garments previously seen on only the most hardened of the eco-warriors. In were beautifully crafted clothes with a conscience as a growing number of designers and consumers tackled the prickly issue of clothing, style, and the environment. This momentum seems only likely to gain in strength judging by the numerous events and exhibitions planned for 2010.

Essentially what we are seeing is a growing realisation that while it is absolutely imperative that far more is said on the environmental and human consequences of fast fashion, there is no need to sacrifice a sense of style to take part in this dialogue. Like music and art, fashion is an extension of culture, a manifestation of the changing influences of the society within which it exists. There should be no shame in wanting to take part in this expressive medium, but nor should this interest be at the expense of our planet. However on making the decision to marry an interest in clothing and green issues you may find yourself stumped with where exactly to source reasonably priced stylish garments whose production has not impacted negatively both socially and environmentally. Herein lies something of a problem.

gabmillAlexa Chung in Oxfam Remade campaign, photographed by Kai Z Feng

Ecofashion may now be occupying headlines, but hugely desirable as this clothing may be, cheap it is not. Dressing sustainably and stylishly can come with a considerable price tag. Of course there is a reason for this and the answer is to save and buy responsibly, but at the cost of most ethical lines and my current income I’d average 2 garments a year and shoes every other. The rise of fast fashion is undoubtedly one of the major scourges of our time, and while I can in no way condone its revolving door of trends, neither do I particularly want to spend my year interchanging two outfits. So until I get a wage that affords me a capsule wardrobe of organically grown, naturally dyed, fairly traded wonder garments, you’ll find me in Oxfam.

2482927517_c779706755Image courtesy of Oxfam Boutique

Rethinking the charity shop
The reinvention of the charity shop is long overdue and still a considerable way from anything you could call complete. Currently thanks to the efforts of fashion guru and creative director Jane Shepherdson, Oxfam would appear to be one of the few charities pulling its stores through a major image reworking and providing us with anything approaching a viable option to mainstream buying.

Shepherdson’s vision of the Oxfam Boutique has reinvented recycled fashion, turning on its head any idea you may have about ill-fitting dresses secured with safety pins. In doing so she has firmly established the charity shop as a major resource for the environmentally conscious style seeker on a budget, while bringing to our attention the main reasons behind why choosing to buy donated clothing is one of the easiest ways to reduce our environmental footprint which, where clothing is concerned, is big.
12445-esthetica-rImage courtesy of Esthetica, web sponsored by Monsoon

2009 was quite a year for ethical fashion. Dazed and Confused featured an in-depth interview with fashion icon Vivienne Westwood and leading environmentalist James Lovelock. Vogue devoted a sizable spread to green fashion, drug and London Fashion Week kicked off with Esthetica, a showcase of 28 ethical designers. Ecofashion it would seem edged its way from the periphery into something approaching centre stage. Out were the unshapely, unflattering garments previously seen on only the most hardened of the eco-warriors. In were beautifully crafted clothes with a conscience as a growing number of designers and consumers tackled the prickly issue of clothing, style, and the environment. This momentum seems only likely to gain in strength judging by the numerous events and exhibitions planned for 2010.

Essentially what we are seeing is a growing realisation that while it is absolutely imperative that far more is said on the environmental and human consequences of fast fashion, there is no need to sacrifice a sense of style to take part in this dialogue. Like music and art, fashion is an extension of culture, a manifestation of the changing influences of the society within which it exists. There should be no shame in wanting to take part in this expressive medium, but nor should this interest be at the expense of our planet. However on making the decision to marry an interest in clothing and green issues you may find yourself stumped with where exactly to source reasonably priced stylish garments whose production has not impacted negatively both socially and environmentally. Herein lies something of a problem.

gabmillAlexa Chung in Oxfam Remade campaign, photographed by Kai Z Feng

Ecofashion may now be occupying headlines, but hugely desirable as this clothing may be, cheap it is not. Dressing sustainably and stylishly can come with a considerable price tag. Of course there is a reason for this and the answer is to save and buy responsibly, but at the cost of most ethical lines and my current income I’d average 2 garments a year and shoes every other. The rise of fast fashion is undoubtedly one of the major scourges of our time, and while I can in no way condone its revolving door of trends, neither do I particularly want to spend my year interchanging two outfits. So until I get a wage that affords me a capsule wardrobe of organically grown, naturally dyed, fairly traded wonder garments, you’ll find me in Oxfam.

2482927517_c779706755Image courtesy of Oxfam Boutique

Rethinking the charity shop
The reinvention of the charity shop is long overdue and still a considerable way from anything you could call complete. Currently thanks to the efforts of fashion guru and creative director Jane Shepherdson, Oxfam would appear to be one of the few charities pulling its stores through a major image reworking and providing us with anything approaching a viable option to mainstream buying.

Shepherdson’s vision of the Oxfam Boutique has reinvented recycled fashion, turning on its head any idea you may have about ill-fitting dresses secured with safety pins. In doing so she has firmly established the charity shop as a major resource for the environmentally conscious style seeker on a budget, while bringing to our attention the main reasons behind why choosing to buy donated clothing is one of the easiest ways to reduce our environmental footprint which, where clothing is concerned, is big.

Stay tuned for part two this afternoon…
This morning Sisi King commented about what a great year 2009 was for ethical fashion. This afternoon she discusses how we can be eco-conscious in our fashion choices for 2010…

The environmental impact of clothing
According to DEFRA an estimated 8000 chemicals are used in turning a raw material into the finished product. There’s the bleaching and dying, page the use of petrochemicals and heavy metals, not to mention the demand on water. The manufacture of synthetic fabrics such as polyester has no less of an impact being hugely energy intensive and dependent on large amounts of crude oil. Keeping clothing in circulation and out of the landfill bypasses this process, saving energy and resources while reducing the pressures of finding the space to dump all our discarded garments.

Oxfam_clothing_and_shoe_bankImage courtesy of Oxfam- who accept clothing donations both in store and at clothes banks (above) nationwide.

Greening your style on a budget
Consumerism has become an integral part of our economy, but the recent crisis has forced many to reassess this status quo. Now is the time for those concerned about the ramifications of intensive fashion to demonstrate that a sustainable version is every bit as stylish and need not break the bank. So for those of us who are hard up and concerned about the impact of our shopping practices, I’d recommend beefing out your no doubt sparse but worthy wardrobes by making a beeline for an Oxfam Boutique near you. Not in the metropolis? Here’s some handy tips to get your average charity shop clobber looking bang on trend.

P1142266Image courtesy of Rachael Oku. Clothing can also be donated in designated bins (above) in TRAID stores nationwide.

Transforming that charity dress:
Charity shop dresses. I know. Odd sizes, odd shapes, dubious sleeves. Solution? Belt high, chop short, detach offending sleeves. Voila. On trend.

Men’s as Women’s:
Androgyny is never far out of the fashion eye and charity shops can certainly deliver on this one. Oversized men’s shirts and jumpers will look great belted over skinny jeans or leggings. Grab a tweed jacket for the much loved boyfriend blazer and scrunch up the sleeves, or turn up the bottoms on a pair of man trousers and wear with brogues or statement heals.

Mix it up:
Charity shops are a source extraordinaire for vintage finds which look great when styled with something modern.

Eveningwear as Daywear:
Sequined dresses circa 1989? Floor length velvet? Who says it’s not to be seen in the daytime. Cut short and team with a wooly jumper/blazer and converse or Victorian style booties.

Accessories:
Quirky jewelry, brilliant bags, scarves, belts, ties worn as belts. Head to a charity shop in a well-to-do area for some real finds.

Customizing:
Jackets, coats and cardies can all be transformed with a new set of buttons. Simple yet effective. Get yours and head down the nearest haberdashery for instant garment rejuvenation.

Grandma Skirts:
Wear as a dress and belt at the waist.

Grandpa Knitwear:
Huge heavy cardigans and sweaters featuring the likes of sheep and autumn leaves can be amazing worn over your mini dress/shorts, legging, jeggings, skinnies, whatever. This is charity shop gold. And as they usually outnumber most other garments 10:1 you can be sure to get your hands one.

Happy Hunting!!

Categories ,defra, ,Eco fashion, ,Oxfam Boutique, ,Sisi King, ,traid

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Amelia’s Magazine | A live shoot with photographer Ellis Scott

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, prostate naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee. Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

I love Louise Gray – I love how her stalls in the New Gen exhibition section start off almost bare and before you know are infected with riotious colour as the exquisite detritus from her presentations take their place. For SS10 Gray presented both women and menswear occupying a small vault in Fashion East’s installation spaces. I am more than excited for her SS11 Catwalk Show.

Holly Fulton sharing a catwalk at … with David Koma, a designer Amelia’s Magazine was privy to his first two seasons presenting off schedule at ones to watch. (see previous coverage here and here)

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers. This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

What makes Fashion East one of the exciting catwalks to watch is the constant reinventing of what it is to be feminine and this season is no exception – Heikki presents the tomboy, dressed in black cob webbed boots, this is potentially for those fans of Janey from MTV’s hit tv series Daria. Felcity Brown’s delectable designs are lessons in the romantic and Simone Rocha’s so far have been structured modernity embellished with playful headgear.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, price naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pilule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee. Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season. The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art. The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers. This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

The excitement of a Fashion East catwalk lies in their ability to reinvent ideas of what it is to be feminine and this season is no exception – For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, website naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

The excitement of a Fashion East catwalk lies in their ability to reinvent ideas of what it is to be feminine and this season is no exception – For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, troche naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, capsule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, visit this site naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, ampoule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, pills naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, website like this and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, adiposity naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, look and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, visit this site holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra dosage naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, order naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, case and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, store holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, ampoule naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, cost naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pills and the ones we will be following throughout fashion week.

Hannah Marshal

Hannah Marshall – dark bold shapes, pilule holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, stuff naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, for sale and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, dosage holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, what is ed naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, recipe and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, viagra 100mg holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection as a 3D collage, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. As a recipient of NewGen Sponsorship Gray’s exhibition stalls have always been one of our first port of calls and we are delighted by her presence on the catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, click naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, for sale naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra buy naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, mind and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, on which in the contrast of colours, fabrics and textures multiple fashion references were stated. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, abortion naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, web and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, malady naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, sales and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, drug naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, approved naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, order and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, about it holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, healing naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, decease naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medications was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, symptoms naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medical was breathtaking. As the models stalked through the space, pilule the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou has been experimenting with the boundary pushing possibilities of digital print since her a/w show 2009. The occasional harshness of the prints are softened through Katrantzou’s application of the technique to silk.

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history. Do not confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, buy information pills naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, about it was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou has been experimenting with the boundary pushing possibilities of digital print since her a/w show 2009. The occasional harshness of the prints are softened through Katrantzou’s application of the technique to silk.

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history.

However it would be a mistake to confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.


Ellis Scott, viagra dosage illustrated by Jess Stokes

So, if the last few days are anything to go by, it seems we won’t be getting the long hot summer we were promised, and we can kiss the few rays of sunshine we did get goodbye.

I do love the rain, and the winter, particularly winter fashion. It’s just such a shame that rain and wind is not conducive to looking good when getting your picture taken, which is exactly what I did the other night.


A selection of the images, © Ellis Scott

Ellis Scott is a fashion photographer who has quickly risen up the ranks. He’s already shot for the likes of Alexander McQueen, Gareth Pugh, Dazed and Confused and Vice Magazine. I went along to his live shoot at the SPOT’s pop-up showspace in Knightsbridge, with Amelia’s Magazine illustrator Naomi Law and the other half. We were soaked, and it was bloody awful getting there. Needless to say, we eventually did get there and the space was great – packed with installations by different fashion designers (some I’d heard of, some I hadn’t) and a pop-up studio set up towards the back of the room. An eclectic selection of popular music including Rihanna and Flo Rida boomed from a stereo and it was a struggle to prevent myself from grinding my way in.

Luckily there were mirrors and we had a beer whilst trying to dry out. In the meantime, we watched Ellis photograph some of his subjects – it seemed easy enough – sit down for 30 seconds, the light flashes, and you come away with a decent portrait of yourself. Naomi and the other half went first, with great results – Naomi smouldered as she always does, and Gavin turned out blue – a mistake, I imagine, but a good one.


Me, Naomi and Gavin

So it was my turn. I bloody hate having my picture taken, but I stepped up anyway. It was all over in seconds, and the result I was fairly pleased with (which is rare). I know what you’re thinking, and the answer is yes – i was going for the rabbit-in-the-headlights look populised in Vogue in the early 1990s. Honestly, I was. The shots were then photographed quickly to be hosted on Spot’s Twitter feed, and then displayed on the wall side by side.





The shoot was the focal point of the project, but the surrounding instllations were a treat. Alex Mullins, recent Saint Martins’ graduate (who we featured, photographed and illustrated here) had transformed the corner of the space into a sort of living room, using vinyl line drawings on the wall. His collection had been sent to Japan, so unfortunately wasn’t on show, but some intriguing prints adorned his display.

New jeweller on the block Milly Swire took up almost half of the room with her wonderful display of ornate and unique pieces. Displayed in curious cabinets and glass bell jars with moss and leaves, Swire’s jewellery makes use traditional methods and salvaged semi-precious stones, and it is the impurities in each stone that makes these pieces special.


Firm favourites Fanny & Jessy were also there, showing their street couture. Leather and jersey pieces with slashes are their staple, and rumour has it that Lady Gaga has snapped up this collection. They’re also planning a guerilla campaign during fashion week- I can’t reveal the details but it is going to be a hoot so there’ll be more from this pair soon!

Some of my favourite pieces in the showcase were Two Many Pjs luxe pyjamas. All-in-one play-suits, translucent evening-wear and underwear make for a unique idea, and are what I’m sure will be a welcome break from line after line of new womenswear designers.

All photographs by Matt Bramford, unless otherwise stated

Categories ,Alex Mullins, ,Alexander McQueen, ,Central Saint Martins, ,Dazed & Confused, ,Ellis Scott, ,Fanny & Jessy, ,fashion, ,Flo Rida, ,Gareth Pugh, ,Gavin Mackie, ,japan, ,Knightsbridge, ,Lady Gaga, ,Milly Swire, ,Naomi Law, ,Pyjamas, ,Rihanna, ,Spot Communications, ,Two Many PJs, ,vice, ,vogue

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Amelia’s Magazine | Graphic love: Outline Editions expands Soho pop-up shop with ‘Love in the Forest’

Bust Craftacular cakes
Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, sildenafil but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, search if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters and some immortal phrases: perfect for the parents who have everything but would nevertheless quite like to add to their mound of amusing kitchen ware.

Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, patient but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, discount if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-seaside sisters owls
Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters and some immortal phrases: perfect for the parents who have everything but would nevertheless quite like to add to their mound of amusing kitchen ware.

Bust Craftacular cakes
Gratuitous cake photo…. yum yum.
Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, tadalafil but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, visit this if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, viagra order I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-seaside sisters owls
Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters accompanied by immortal phrases such as ‘I eat my cake in my pants’. Perfect for the parents who have everything but would nevertheless quite like to add to their piles of amusing kitchen ware.

Bust Craftacular cakes
Gratuitous cake photo…. yum yum.
Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, order but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, visit this site if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-seaside sisters owls
Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters accompanied by immortal phrases such as ‘I eat my cake in my pants’. Perfect for the parents who have everything but would nevertheless quite like to add to their piles of amusing kitchen ware.

Bust Craftacular cakes
Gratuitous cake photo…. yum yum. Now what are you waiting for? Get shopping and support these talented artists and makers…
Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, for sale but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-seaside sisters owls
Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters accompanied by immortal phrases such as ‘I eat my cake in my pants’. Perfect for the parents who have everything but would nevertheless quite like to add to their piles of amusing kitchen ware.

Bust Craftacular cakes
Gratuitous cake photo…. yum yum. Now what are you waiting for? Step away from the High Street and support these talented artists and makers this Christmas…
Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, erectile but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-seaside sisters owls
Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters accompanied by immortal phrases such as ‘I eat my cake in my pants’. Perfect for the parents who have everything but would nevertheless quite like to add to their piles of amusing kitchen ware.

Bust Craftacular cakes
Gratuitous cake photo…. yum yum. Now what are you waiting for? Step away from the High Street and support these talented artists and makers this Christmas… they are only a click away.

Heart / Target by Patrick Thomas. All images courtesy of Outline Editions.

Outline Editions’ pop-up shop is tucked away behind the stalls on Berwick Street Market, page but the bright shop front is still hard to miss. Decorated by graphics wunderkind Kate Moross, web inside the shop is a virtual “who’s who” of Britain’s graphic art world. This was part of what founders Camilla Parsons and Bill Tuckey wanted to achieve – having both spent years commissioning art works for music and print, they saw a gap in the market for a place where these artists and illustrators could show their work in a more permanent manner. ‘We have taken the high-end graphic artists and put them under one roof,’ says Camilla Parsons.

And the list of contributors to Outline Editions really does demonstrate that these are some very sought-after graphic artists and illustrators. Starting with Kate Moross, whose name is known from Dazed & Confused, Topshop and Vogue – all the way to Anthony Burrill, the so-called godfather of graphic arts. Widely known for his ‘Work Hard and Be Nice to People’ poster, his work has been seen everywhere from Tate Modern to the Underground.


By Kate Moross

The temporary shop on Berwick Street in Soho shows a mixture of works from the newly commissioned love-theme, which was unveiled on 2 December, and works from ‘Into the Forest’, which opened in November. The shop also has prints from last summer’s London-themed show.

‘We have commissioned a range of graphic artists and illustrators who work in music and pop culture,’ says Parsons, as she shows me around the space. ‘Many of these are unique works only available from Outline Editions, all signed and in limited edition.’ She shows me the works by by David Foldvari; ‘he’s a very big name, you’ll recognise his style as you open a paper or magazine’, and HelloVon; ‘we chose him as his thing is animals. Look at it – it’s incredibly detailed and realistic, but also a bit spooky.’


Bird by HelloVon

The works commissioned by Outline Editions were themed, but Parsons says the artists appreciated the chance to create works with a large degree of freedom. ‘They do a lot of commercial work and this was unrestricted, so they found it exciting.’

Also on the wall is works by Supermundane; ‘he’s very prolific’, Kate Moross; ‘the girl of the graphic art scene’, and Klaus Haapaniemi; ‘he does very high end work.’ We stop a while next to Takayo Akiyama’s nautical chart of London, an intriguing little piece which shows the detail of the world that is London, set out on a globe as if it were the only place on the planet. For those of us who live here it feels like that sometimes, doesn’t it.


Love Geometry by Anthony Burrill

While initially focused on established names in the graphic world, Parsons doesn’t rule out the possibility of taking on more unknown artists. ‘As time goes on we will start to encompass lesser known names. The main thing is to make sure the work is accessible. We cover all forms of graphic arts. The cement is that they all work in music, fashion and pop culture.’ The accessibility also extends to pricing: works start at £15 and go up to £185.


By James Joyce.

The Central London location for the pop-up shop was a deliberate move to bring the graphics genre to a wider audience. ‘There are lots of print collectives in East London. We wanted to bring it out West, to take it to a new audience. … We wanted to incorporate people with a variety of styles as well, to show something to everyone’s taste.’

‘Our premise is to keep it exciting and fresh, and to keep doing new things,’ says Parsons. She already has a few aces up her sleeve for Outline Editions’ next projects. She makes me promise not to say too much, but it’s hard – it sounds unique and intriguing and I for one can’t wait to see what comes next.


Pelican by Jamie Portch

‘Love in the Forest’ runs until 31 January at 94 Berwick Street, Soho, London W1. The works are also available on the Outline Editions website. For more information see our listing.

Categories ,Anthony Burrill, ,Berwick Street Market, ,Bill Tuckey, ,Camilla Parsons, ,David Foldvari, ,Dazed & Confused, ,Graphic Art, ,Hellovon, ,illustration, ,Into the Forest, ,James Joyce, ,Jamie Portch, ,Kate Moross, ,Klaus Haapaniemi, ,london, ,Love in the Forest, ,Outline Editions, ,Patrick Thomas, ,Soho, ,Supermundane, ,Takayo Akiyama, ,topshop, ,vogue

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Amelia’s Magazine | Graphic love: Outline Editions expands Soho pop-up shop with ‘Love in the Forest’


Heart / Target by Patrick Thomas. All images courtesy of Outline Editions.

Outline Editions’ pop-up shop is tucked away behind the stalls on Berwick Street Market, but the bright shop front is still hard to miss. Decorated by graphics wunderkind Kate Moross, inside the shop is a virtual “who’s who” of Britain’s graphic art world. This was part of what founders Camilla Parsons and Bill Tuckey wanted to achieve – having both spent years commissioning art works for music and print, they saw a gap in the market for a place where these artists and illustrators could show their work in a more permanent manner. ‘We have taken the high-end graphic artists and put them under one roof,’ says Camilla Parsons.

And the list of contributors to Outline Editions really does demonstrate that these are some very sought-after graphic artists and illustrators. Starting with Kate Moross, whose name is known from Dazed & Confused, Topshop and Vogue – all the way to Anthony Burrill, the so-called godfather of graphic arts. Widely known for his ‘Work Hard and Be Nice to People’ poster, his work has been seen everywhere from Tate Modern to the Underground.


By Kate Moross

The temporary shop on Berwick Street in Soho shows a mixture of works from the newly commissioned love-theme, which was unveiled on 2 December, and works from ‘Into the Forest’, which opened in November. The shop also has prints from last summer’s London-themed show.

‘We have commissioned a range of graphic artists and illustrators who work in music and pop culture,’ says Parsons, as she shows me around the space. ‘Many of these are unique works only available from Outline Editions, all signed and in limited edition.’ She shows me the works by by David Foldvari; ‘he’s a very big name, you’ll recognise his style as you open a paper or magazine’, and HelloVon; ‘we chose him as his thing is animals. Look at it – it’s incredibly detailed and realistic, but also a bit spooky.’


Bird by HelloVon

The works commissioned by Outline Editions were themed, but Parsons says the artists appreciated the chance to create works with a large degree of freedom. ‘They do a lot of commercial work and this was unrestricted, so they found it exciting.’

Also on the wall is works by Supermundane; ‘he’s very prolific’, Kate Moross; ‘the girl of the graphic art scene’, and Klaus Haapaniemi; ‘he does very high end work.’ We stop a while next to Takayo Akiyama’s nautical chart of London, an intriguing little piece which shows the detail of the world that is London, set out on a globe as if it were the only place on the planet. For those of us who live here it feels like that sometimes, doesn’t it.


Love Geometry by Anthony Burrill

While initially focused on established names in the graphic world, Parsons doesn’t rule out the possibility of taking on more unknown artists. ‘As time goes on we will start to encompass lesser known names. The main thing is to make sure the work is accessible. We cover all forms of graphic arts. The cement is that they all work in music, fashion and pop culture.’ The accessibility also extends to pricing: works start at £15 and go up to £185.


By James Joyce.

The Central London location for the pop-up shop was a deliberate move to bring the graphics genre to a wider audience. ‘There are lots of print collectives in East London. We wanted to bring it out West, to take it to a new audience. … We wanted to incorporate people with a variety of styles as well, to show something to everyone’s taste.’

‘Our premise is to keep it exciting and fresh, and to keep doing new things,’ says Parsons. She already has a few aces up her sleeve for Outline Editions’ next projects. She makes me promise not to say too much, but it’s hard – it sounds unique and intriguing and I for one can’t wait to see what comes next.


Pelican by Jamie Portch

‘Love in the Forest’ runs until 31 January at 94 Berwick Street, Soho, London W1. The works are also available on the Outline Editions website. For more information see our listing.

Categories ,Anthony Burrill, ,Berwick Street Market, ,Bill Tuckey, ,Camilla Parsons, ,David Foldvari, ,Dazed & Confused, ,Graphic Art, ,Hellovon, ,illustration, ,Into the Forest, ,James Joyce, ,Jamie Portch, ,Kate Moross, ,Klaus Haapaniemi, ,london, ,Love in the Forest, ,Outline Editions, ,Patrick Thomas, ,Soho, ,Supermundane, ,Takayo Akiyama, ,topshop, ,vogue

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