Emete Yarici by Jenny Lloyd http://jennylloyd.co.uk
It’s impossible to miss the Make Lemonade pop-up shop as you walk up Chalton Street Market, treat with big windows displaying the warm and cosy scene for everyone to see. Even standing across the street you can see Make Lemonade founder Emete Yarici pottering around, ed accompanied by her interns Holly-ann Ladd and Bettina Krohn.
Make Lemonade pop-up shop
Step inside and you’ll find a myriad of treasure, starting with clothes from the Make Lemonade range of one-off vintage finds. As Emete talks me through the contributions from the various designers and artists around the shop it becomes clear this is very much a collaboration. ‘I have been working on getting a shop for over a year, but it’s been a mad rush at putting everything together as I only found out I was getting this shop last week,’ says Emete.
Illustration by Joana Faria
Holly-ann has been collecting vintage charms and made them into necklaces, explains Emete, while more accessories are on display from knitwear designer Louise Dungate. The walls are covered by charity shop finds, as well as prints from graphic designers Dan Sayle and Oschon Wespi-Tschopp. This comes from a tie-up with environmentally friendly printers Hato Press. ‘We will be doing a live screenprinting session here on Saturday, where people can choose a design and have it printed on a bag,’ says Emete.
On Wednesday 26th there will be a free styling evening, followed by a music night on the 28th. Norwegian pop and jazz singer Jenny Moe will provide entertainment, alongside the group The Youth. ‘People can bring their own drinks and there will be lots of cushions, so people can come and talk and chill out,’ says Emete. More details of this and other events, including a film screening yet to be confirmed, can be found on the Make Lemonade Facebook page.
Textile print designer Temitope Tijani has provided a special range of her colourful handmade bags and jewellery, while Supermarket Sarah has created a wall of items from the shop – these will go on sale from Supermarket Sarah’s website from 31st January. In addition to clothing, this includes a 1970s coffee set and a very clever apple-a-day calendar from Ken Kirton, who is also responsible for the Make Lemonade logo.
Temitope Tijani illustrated by Genie Espinosa
‘I wanted the shop to be a platform for many people to show their work, not just for our own stuff,’ says Emete, adding that most of the artists are friends, or friends of friends. Camden Council sponsors Make Lemonade’s rent for the pop-up shop, as part of a scheme to bring new business to Somers Town. This area between Euston and King’s Cross stations isn’t necessarily a retail destination, but the locals have been very welcoming, says Emete.
Make Lemonade will exist mainly on the internet for a while to come, but Emete doesn’t rule out a permanent shop down the line. But the next goal to get the brand into shops as permanent concessions, as well as continuing the collaboration with Asos and focusing on the blog. Along with Bettina, Emete will go to Paris this spring to scout for some higher-range vintage lines, but she wants to stay true to the initial idea of creating a reasonably priced vintage shop – something that isn’t that easy to find in London. ‘We want to make sure we stay close to our roots and remain a brand people want to be part of,’ says Emete, suddenly all shy when she has to be in front of the camera instead of behind the scenes.
Emete Yarici
Make Lemonade pop-up shop will be at 24 Chalton Street, London NW1 1JH until 1st February – after that find them on their website. For more information see our listing and the Make Lemonade Facebook page.
Emete Yarici by Jenny Lloyd
It’s impossible to miss the Make Lemonade pop-up shop as you walk up Chalton Street Market, click with big windows displaying the warm and cosy scene for everyone to see. Even standing across the street you can see Make Lemonade founder Emete Yarici pottering around, website accompanied by her interns Holly-ann Ladd and Bettina Krohn.
Make Lemonade pop-up shop
Step inside and you’ll find a myriad of treasure, ask starting with clothes from the Make Lemonade range of one-off vintage finds. As Emete talks me through the contributions from the various designers and artists around the shop it becomes clear this is very much a collaboration. ‘I have been working on getting a shop for over a year, but it’s been a mad rush at putting everything together as I only found out I was getting this shop last week,’ says Emete.
Illustration by Joana Faria
Holly-ann has been collecting vintage charms and made them into necklaces, explains Emete, while more accessories are on display from knitwear designer Louise Dungate. The walls are covered by charity shop finds, as well as prints from graphic designers Dan Sayle and Oschon Wespi-Tschopp. This comes from a tie-up with environmentally friendly printers Hato Press. ‘We will be doing a live screenprinting session here on Saturday, where people can choose a design and have it printed on a bag,’ says Emete.
On Wednesday 26th there will be a free styling evening, followed by a music night on the 28th. Norwegian pop and jazz singer Jenny Moe will provide entertainment, alongside the group The Youth. ‘People can bring their own drinks and there will be lots of cushions, so people can come and talk and chill out,’ says Emete. More details of this and other events, including a film screening yet to be confirmed, can be found on the Make Lemonade Facebook page.
Textile print designer Temitope Tijani has provided a special range of her colourful handmade bags and jewellery, while Supermarket Sarah has created a wall of items from the shop – these will go on sale from Supermarket Sarah’s website from 31st January. In addition to clothing, this includes a 1970s coffee set and a very clever apple-a-day calendar from Ken Kirton, who is also responsible for the Make Lemonade logo.
Temitope Tijani illustrated by Genie Espinosa
‘I wanted the shop to be a platform for many people to show their work, not just for our own stuff,’ says Emete, adding that most of the artists are friends, or friends of friends. Camden Council sponsors Make Lemonade’s rent for the pop-up shop, as part of a scheme to bring new business to Somers Town. This area between Euston and King’s Cross stations isn’t necessarily a retail destination, but the locals have been very welcoming, says Emete.
Make Lemonade will exist mainly on the internet for a while to come, but Emete doesn’t rule out a permanent shop down the line. But the next goal to get the brand into shops as permanent concessions, as well as continuing the collaboration with Asos and focusing on the blog. Along with Bettina, Emete will go to Paris this spring to scout for some higher-range vintage lines, but she wants to stay true to the initial idea of creating a reasonably priced vintage shop – something that isn’t that easy to find in London. ‘We want to make sure we stay close to our roots and remain a brand people want to be part of,’ says Emete, suddenly all shy when she has to be in front of the camera instead of behind the scenes.
Emete Yarici
Make Lemonade pop-up shop will be at 24 Chalton Street, London NW1 1JH until 1st February – after that find them on their website. For more information see our listing and the Make Lemonade Facebook page.
How do you start to design each new collection?
I usually list ideas that I am wondering about – thoughts about philosophy, cialis 40mg science and how we should live – in my note book. Then I pick out the most interesting of these topics. Maybe some philosopher or artist has already found an answer but I like to discover things through my own ideas and research.
In what way does fashion allow you to combine all your creative ideas?
I create artwork in two dimensions as well as making music and video. Fashion feels more real because it is created in three dimensions, case and I try to make clothes that combine all the dreaminess and fantasy of my other creative endeavours. I work on music at the same time as I work on designs for my clothing so that it will match the catwalk show when I put them together.
Why did you decide to name your collective after yourself?
We work as a team on ideas that mostly come from my brain. I feel as though I am a percolator, stomach I’m inspired by all the feelings that come from my friends which I filter through my own internal world. Satoshi Date is just a device: percolate Satoshi Date machine and breathe out. I believe that I am connected to everyone in the world and I am just a representative.
How do you work with others to complete each collection?
We get the main idea together and do lots of research before we even think about the clothing. We read, write, listen, draw, collage… developing the idea deeper and deeper. Then we start designing and sampling with textiles and prototypes until the final garments are ready to be made.
MaxJenny by June Chanpoomidole.
Wearable art.
Maxjenny Forslund was inspired to create her label when she discovered her mother’s paintings in the cellar. Her mother Margareta Forslund is also a designer and together they create the bright print designs (some of which are based on self-portraits) that characterise her line of Street Sculptures signature waterproof capes. The capes are based on a circular pattern that drapes over the contours of the body, cialis 40mg and are perfect for riding a bike in the rain.
Intelligent sustainable materials.
Maxjenny capes are created from a recycled material made out of plastic PET bottles. Dye sublimation printing is used as an even more environmentally friendly substitute to digital printing. The sourcing of good quality materials is a big part of Maxjenny’s job…
Read the rest of this interview and see more illustrations of Maxjenny’s clothing in Amelia’s Compendium of Fashion Illustration, seek alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
Nancy Dee by Kellie Black.
Tamsin and Seraphina Davis are sisters in ethical fashion design. Nancy is a long standing family name and Dee simply stands for the initial of their surname, information pills Davis. They settled on the label Nancy Dee because it is a little bit kitsch and reflects the style of their designs.
How did Nancy Dee come about?
Seraphina is my younger sister by four years and she has the background in fashion design whereas I have worked in the film industry and studied economics and social policy, more about so I am better suited to managing the business side. We started working together because Seraphina wanted to market her designs and she needed a partner. I had just finished my studies and wanted to work on something related to social policy. We launched Nancy Dee in 2008 to create garments that bridge the gap between style, viagra 60mg versatility and ethical production.
How do you manage to keep your designs both retro and up to date?
Fashion is cyclical by nature, and all trends are developments on past ideas. We take the shapes and references that appeal to us from history and update them by using new eco fabrics and modern colours. The prints play a large part; they are designed by us but influenced by older designs.
How did you hook up with the family-run factory in India that makes your clothes?
We were actually approached by them whilst at a trade show which was lucky because it wasn’t working out with another factory, so we were actually searching for someone to take over production. Fate intervened: we met the owner in London, then travelled over to Delhi later that season to check over the factory conditions, meet the staff and work on samples.
How will you further reduce your environmental impact?
Video conferencing and daily phone calls enable both Seraphina and I to work from home (I live in Leicester while she is in London). Skype is an amazing invention that helps us to keep in touch with the factory, reducing the need to visit so often. We’re constantly looking for ways to reduce our environmental impact, such as the use of degradable packaging for the webshop – but it is an ongoing job. We want to start some production in the UK since one of our biggest environmental impacts is caused by the delivery of stock from India. Many UK factories lost a huge portion of their income when it became so much cheaper to produce garments in Asia, so it will be nice to bring some work back here…
Read the rest of this interview with Nancy Dee in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
Written by Amelia Gregory on Tuesday February 1st, 2011 11:38 am
Categories ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Carbon footprint, ,Eco fashion, ,Ethical Fashion, ,India, ,Kellie Black, ,Nancy Dee, ,Seraphina Davis, ,Skype, ,Tamsin Davis
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