Amelia’s Magazine | A live shoot with photographer Ellis Scott

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, prostate naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee. Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

I love Louise Gray – I love how her stalls in the New Gen exhibition section start off almost bare and before you know are infected with riotious colour as the exquisite detritus from her presentations take their place. For SS10 Gray presented both women and menswear occupying a small vault in Fashion East’s installation spaces. I am more than excited for her SS11 Catwalk Show.

Holly Fulton sharing a catwalk at … with David Koma, a designer Amelia’s Magazine was privy to his first two seasons presenting off schedule at ones to watch. (see previous coverage here and here)

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers. This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

What makes Fashion East one of the exciting catwalks to watch is the constant reinventing of what it is to be feminine and this season is no exception – Heikki presents the tomboy, dressed in black cob webbed boots, this is potentially for those fans of Janey from MTV’s hit tv series Daria. Felcity Brown’s delectable designs are lessons in the romantic and Simone Rocha’s so far have been structured modernity embellished with playful headgear.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, price naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pilule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee. Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season. The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art. The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers. This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

The excitement of a Fashion East catwalk lies in their ability to reinvent ideas of what it is to be feminine and this season is no exception – For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, website naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

The excitement of a Fashion East catwalk lies in their ability to reinvent ideas of what it is to be feminine and this season is no exception – For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, troche naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, capsule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, visit this site naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, ampoule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, pills naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, website like this and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, adiposity naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, look and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, visit this site holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra dosage naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, order naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, case and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, store holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, ampoule naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, cost naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pills and the ones we will be following throughout fashion week.

Hannah Marshal

Hannah Marshall – dark bold shapes, pilule holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, stuff naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, for sale and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, dosage holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, what is ed naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, recipe and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, viagra 100mg holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection as a 3D collage, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. As a recipient of NewGen Sponsorship Gray’s exhibition stalls have always been one of our first port of calls and we are delighted by her presence on the catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, click naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, for sale naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra buy naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, mind and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, on which in the contrast of colours, fabrics and textures multiple fashion references were stated. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, abortion naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, web and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, malady naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, sales and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, drug naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, approved naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, order and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, about it holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, healing naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, decease naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medications was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, symptoms naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medical was breathtaking. As the models stalked through the space, pilule the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou has been experimenting with the boundary pushing possibilities of digital print since her a/w show 2009. The occasional harshness of the prints are softened through Katrantzou’s application of the technique to silk.

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history. Do not confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, buy information pills naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, about it was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou has been experimenting with the boundary pushing possibilities of digital print since her a/w show 2009. The occasional harshness of the prints are softened through Katrantzou’s application of the technique to silk.

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history.

However it would be a mistake to confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.


Ellis Scott, viagra dosage illustrated by Jess Stokes

So, if the last few days are anything to go by, it seems we won’t be getting the long hot summer we were promised, and we can kiss the few rays of sunshine we did get goodbye.

I do love the rain, and the winter, particularly winter fashion. It’s just such a shame that rain and wind is not conducive to looking good when getting your picture taken, which is exactly what I did the other night.


A selection of the images, © Ellis Scott

Ellis Scott is a fashion photographer who has quickly risen up the ranks. He’s already shot for the likes of Alexander McQueen, Gareth Pugh, Dazed and Confused and Vice Magazine. I went along to his live shoot at the SPOT’s pop-up showspace in Knightsbridge, with Amelia’s Magazine illustrator Naomi Law and the other half. We were soaked, and it was bloody awful getting there. Needless to say, we eventually did get there and the space was great – packed with installations by different fashion designers (some I’d heard of, some I hadn’t) and a pop-up studio set up towards the back of the room. An eclectic selection of popular music including Rihanna and Flo Rida boomed from a stereo and it was a struggle to prevent myself from grinding my way in.

Luckily there were mirrors and we had a beer whilst trying to dry out. In the meantime, we watched Ellis photograph some of his subjects – it seemed easy enough – sit down for 30 seconds, the light flashes, and you come away with a decent portrait of yourself. Naomi and the other half went first, with great results – Naomi smouldered as she always does, and Gavin turned out blue – a mistake, I imagine, but a good one.


Me, Naomi and Gavin

So it was my turn. I bloody hate having my picture taken, but I stepped up anyway. It was all over in seconds, and the result I was fairly pleased with (which is rare). I know what you’re thinking, and the answer is yes – i was going for the rabbit-in-the-headlights look populised in Vogue in the early 1990s. Honestly, I was. The shots were then photographed quickly to be hosted on Spot’s Twitter feed, and then displayed on the wall side by side.





The shoot was the focal point of the project, but the surrounding instllations were a treat. Alex Mullins, recent Saint Martins’ graduate (who we featured, photographed and illustrated here) had transformed the corner of the space into a sort of living room, using vinyl line drawings on the wall. His collection had been sent to Japan, so unfortunately wasn’t on show, but some intriguing prints adorned his display.

New jeweller on the block Milly Swire took up almost half of the room with her wonderful display of ornate and unique pieces. Displayed in curious cabinets and glass bell jars with moss and leaves, Swire’s jewellery makes use traditional methods and salvaged semi-precious stones, and it is the impurities in each stone that makes these pieces special.


Firm favourites Fanny & Jessy were also there, showing their street couture. Leather and jersey pieces with slashes are their staple, and rumour has it that Lady Gaga has snapped up this collection. They’re also planning a guerilla campaign during fashion week- I can’t reveal the details but it is going to be a hoot so there’ll be more from this pair soon!

Some of my favourite pieces in the showcase were Two Many Pjs luxe pyjamas. All-in-one play-suits, translucent evening-wear and underwear make for a unique idea, and are what I’m sure will be a welcome break from line after line of new womenswear designers.

All photographs by Matt Bramford, unless otherwise stated

Categories ,Alex Mullins, ,Alexander McQueen, ,Central Saint Martins, ,Dazed & Confused, ,Ellis Scott, ,Fanny & Jessy, ,fashion, ,Flo Rida, ,Gareth Pugh, ,Gavin Mackie, ,japan, ,Knightsbridge, ,Lady Gaga, ,Milly Swire, ,Naomi Law, ,Pyjamas, ,Rihanna, ,Spot Communications, ,Two Many PJs, ,vice, ,vogue

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Amelia’s Magazine | Bourgeois & Maurice Can’t Dance at Sadler’s Wells: An Interview

Cher Lloyd by Gemma Pharo
Wagner by Karina Yarv
Wagner by Karina Yarv.

Another year, viagra 60mg another X Factor out of the way. I went through a period of not watching any telly at all, more about and oh how I used to poo poo this show, patient but then, in 2009 I got sucked in. It was the only break I used to allow myself as I was creating my first book Amelia’s Anthology of Illustration – a bit of enjoyably vacuous pop culture on a plate. And it was then that I discovered the joy of X Factor watched with my twitter stream open. Trying to think of the bitchiest tweets as fast as possible has now become a something of a national sport, and I thoroughly recommend you do both at the same time once the whole bloody thing rolls around again next year.

X-Factor_Dannii Minogue wearing J'Aton Couture by Krister Selin
X-Factor_Dannii Minogue wearing J’Aton Couture by Krister Selin

As for the final outcome? I couldn’t stand Cher Lloyd’s sneery face but thought her final effort was at least IN TUNE, whilst even on the same note the One Direction cuties struggled (harmonies, what are they?)

Dee-Andrews-Cher-Lloyd-X-Factor1
Cher Lloyd by Dee Andrews.

I loved Rebecca Ferguson’s voice until it started to grate on my nerves, as did the fact that she could not move, even singing the danciest of songs. I quite enjoyed some of Matt Cardle’s songs, but he was clearly not on form during the last few weeks. All in all, as could be predicted, I’ve heard better singers at small indie gigs.

Matt Cardle by Karina Yarv
Matt Cardle by Karina Yarv

My fave live performance by Matt:
YouTube Preview Image

What really grabs the audience is of course the whole spectacle – the cliched dramatisations of the contestant’s back stories, the ridiculously over the top stage effects and the outrageously expensive outfits and stupendous styling choices of the judges and contestants. Here, then, is a chance to revel in the sheer glory of the X Factor experience, as seen through illustrators’ eyes.

Abi Daker Cher Lloyd
The Lovechild of Jordan, Minnie Mouse and Jimmy Saville. Illustration by Abigail Daker.

Gareth A Hopkins Cher Lloyd
Cher Lloyd by Gareth A Hopkins.

jenny robins - amelias magazine -  x factor
Illustration by Jenny Robins.

Katie Waissel by Karina Yarv
Katie Waissel by Karina Yarv

Cher Lloyd by Antaya Lendore
Cher Lloyd by Antaya Lendore

GarethAHopkins Wagbo
Wagbo (a character from Harry Hill’s TV Burp that was supposedly the love child of Wagner and Tesco Mary) by Gareth A Hopkins

X-Factor_Rebecca Ferguson wearing Lisa Marie Fernandez by Krister Selin
X-Factor_Rebecca Ferguson wearing Lisa Marie Fernandez by Krister Selin

xfactor wagner by elliott quince
Wagner by Elliott Quince.

katie waissel and rebecca ferguson by ellie sutton
Katie Waissel and Rebecca Ferguson by Ellie Sutton

Cheryl Cole by Antaya Lendore
Cheryl Cole by Antaya Lendore.
Bourgeois-And-Maurice-Antonia-Parker-
Bourgeois & Maurice by Antonia Parker.

The lovely Bourgeois and Maurice are currently on a pre Christmas run at the Lilian Baylis Studio in Sadler’s Wells, try performing their fabulous cabaret show Can’t Dance. It’s a brilliant space to showcase their unique musical/comedic talents but far from their usual setting – so I thought it the ideal opportunity to find out more about their sharply observant political views, viagra sale amazing Julian J Smith outfits and special B&M recommendations for Christmas.
Helpful note: GB is George Bourgeois and MM is Maurice Maurice.

bourgeois & maurice by sarah alfarhan
Bourgeois & Maurice by Sarah Alfarhan.

I came to your show at Sadlers Wells last week which was somewhat different to the previous intimate performance I saw at Bistrotheque. Did it take a lot of preparation to fill that big stage? Have you met many lovely ballet types? Learnt anything? But seriously… has it forced your dancing to improve, and is the audience very different to your usual crowd?

GB: Yes audiences engage with what we do very differently in a theatre space. Somewhere like Bistrotheque allows the audience to involve themselves much more, because they are literally metres from the stage, whereas here at Sadler’s there’s a much bigger distance between us and the back row and as a result you have to find new ways to involve them. Which is why I climb through the seating and why I never pick people on the end of the row – it’s too obvious. I go for the ones who think they’re safe in the middle. There is a moment in the show when we attend a Ballet boyz rehearsal – that isn’t set up – they literally called us about 30 minutes beforehand and said ‘we’re having a class upstairs, you’re welcome to join in’. When we got there we just had to copy the other dancers and hope for the best. They were all incredibly kind to us, despite our incompetence.

MM: As Bourgeois says, it is different when people are sitting in the darkness of a theatre, they definitely feel more detached from you. So that is why he gets right in there and sits amongst them for a while. It’s polite. I tend to keep my distance though. One time I ventured in and touched someone and a mislaid party popper went off. I think it was a warning for me to Keep Back. I As for the dancing, we definitely learnt some things, and I might only be speaking for myself here, but I do think our pole dancing has improved over the course of these shows, which is nice. What with the job cuts n’ that, you never know what skills might come in useful.

bourgeois & maurice genie espinosa
Bourgeois & Maurice by Genie Espinosa.

You pulled my boyfriend out of the audience to serenade… and you clamber around amongst the audience quite a lot (well, Bourgeois does) What are you looking for when you home in on your prey? And have you ever gotten a surprising response?

GB: Sorry about that! – That’s quite alright, I think he enjoyed it! – I think we’re usually on the hunt for someone who looks like they’ll have a sense of humour and not be permanently scarred by the experience, but at the same time not someone who looks like a natural show off. We’ve already got two of those on stage. We once had a guy in the audience who stood up midway through a song and started to hurl really shit homophobic abuse at us (I mean, at least make it clever). I think he assumed we were going to be a burlesque act with our tits out, or something. Security dragged him out as he shouted threats at us, so Maurice made up a ‘Bye Bye Fuck Off’ song on the spot, which the whole audience sang to him. 

MM: Ah yes, a fond memory. He was a lovely man. He said he was going to wait for us after, but sadly we never saw him again. Love is so transient sometimes. That’s the most severe reaction we;ve had I think, although that was a saturday night at Bistrotheque, which is slightly different to the normal Sadler’s Wells crowd. People don’t tend to be so vocal in the darkness of an auditorium! Surprising actually how easily people tend to go with what you ask. I’ve tried to take this method into my everyday life more, but it’s just not as persuasive without the microphones and stage lighting.

Dee-Andrews-Bourgeois-Maurice
Illustration by Dee Andrews.

You’ve spoken about the problems that come from addressing contemporary issues in your songs… some of which then rapidly date. Which song from your past would be the most out of place now and why?

GB: Probably ‘Girls in Neon’ which was one of the first songs we wrote, way back in that heady summer of ’07, when Nu Rave was still around. It was a piss-take of that moment in music-fashion history which dated almost as quickly as the scene itself. And, in fact, we were very judgmental and wrong when we wrote ‘when the neon shades fade, will the Klaxons still sing?’ because they are, and their last album was really good. So sorry about that, Klaxons.

Bourgeois & Maurice by Kellie Black
Bourgeois & Maurice by Kellie Black.

You managed to slip in some very *now* references to the student riots when I saw you… how easy is it to keep your spiel up to date on the day? 

GB: Depends what time we wake up and how long we’ve got to read the papers! At the moment we seem to be living in a blur of major news headlines so it’s easy to find references that everyone will pick up on. it’s harder when nothing much seems to be happening, it can end up being a bit ‘oh we’ve still fucked up the middle east…so…yeah…that’s still happening and stuff…hello, you look nice’ etc etc 

MM: If we were clever enough we’d invent a complicated algorithm programme that sources, digests and ranks news stories according to relevance and public awareness, which we would download directly into our heads before each show. But we tend to just log in to Twitter. 

You manage to make biting political satire amusing – have you always been politically inclined, or is this just a fallout from living in London?

GB: We used to shy away from it a lot more than we do now. A couple of years ago we wrote a song called ‘Political Song’ which actively tried to be as apathetic as possible (which in a sense is kind of a political statement but…whatever). We’ve always been political beneath the make up but only recently did we consciously decide to start being more explicit in the show. I think there’s been a noticeable shift in public thinking recently- very Us V Them – which scares me so I guess our decision to satirise the political currents is a natural reaction to that.

How did you hook up with your Julian J Smith? Are all your outfits by him? and what is the process of creating them?

GB: Julian is the crazed visual genius behind all the outfits we’re wearing at the moment. We met him about four years ago in Boombox (RIP) a few months before B&M were born. He has the largest wardrobe of incredible clothing known to mankind so when we started performing we would sometimes borrow things and as the shows got bigger, so did the outfits. Julian’s own line is an amazing synthesis of couture and clubwear and i think that’s something he brings to B&M – he designs all the looks based on ideas we’ve had for songs and he’s been to so many of our shows he can sometimes predict our sartorial needs before we can. 

MM: We’ve also had some outfits made for us by the incredible Fanny & Jessy too, although we’re not wearing any of them in this show. Their debut collection was called We Hope You Die Soon, so we kind of felt we connected on a philosophical level.

George Bourgeois by Louise Wright
George Bourgeois by Louise Wright.

I am particularly enamoured of your pastel hair ball outfit – who had the brainwave for that one? Any side effects to wearing it? I seem to recall there were bits getting caught in your mouth that you described as pubes. Are your pubes falling out as the shows progress? Will you end up bald?

GB: That outfit is the bane of my life. I adore it but JEEESUS the upkeep is hard. It’s made from hundreds of metres of artificial weave, so I have to comb it with a weave brush and pick out of the little bits of crap it sweeps off the floor each night. And yeah the hair gets everywhere. But the outfit is so good I really can’t complain. I think Julian had the brainwave for that too – we were talking about creating an outfit that would be quite body dysmorphic and have its own life when I move around the stage. As luck would have it, the weave shop round the corner from me were doing an offer on multicoloured hair so I bought the entire stock. Oh, and I live in a constant state of fear about going bald. I look shit in hats. – Love the fact you talk about your actual hair there, rather than the outfit going bald.

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Is it hard to switch off? What do you do to relax? How are your days filled when you are doing a run such as the one at Sadler’s Wells?

GB: I’m terrible at switching off when we have theatre runs. We both hate the process of being reviewed, and that really only ever happens during a bigger theatre run – critics rarely go outside their comfort zone – so as a result we tend to be highly strung til press night and then go ‘fuck it, let’s enjoy it’ after that. At the moment my days are filled with sleeping, reading and working on my best-selling novel, which at the moment is one paragraph long. My attention span is shot to pieces.

MM: It is really hard to switch off, and no matter what activities I partake in the day, ultimately I’m always thinking about the show in the evening. I made the terrible mistake of going into central London to do some Christmas shopping yesterday, and after about 10mins in Uniqlo I had a mental breakdown – Know the Feeling well! – and had to leave. So I try not to leave my house much in the day, I can’t really be held accountable for my actions otherwise.
 
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According to Run Riot you have ambitions to “go rock” next year, and you are also working on a musical…. can you give us any sneaky tips as to what this will be about, and who we can expect you to collaborate with on either of these projects?

GB: At the moment they’re both quite distant pipe dreams. The musical actually started as a joke when we were warming up before shows and would improvise a really cliched musical-theatre style opening sequence to a show set in a small town. Then it sort of stuck as an idea – we worked on a project for Theatre 503 in November, where we wrote a song for someone else to perform – the first time we’d done that – and it was really fun so the plan next year is to come up with some songs for other singers and take it from there. Maybe it’ll turn into a musical, maybe we’ll end up churning out jingles for local radio ads. Watch this space…

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Since it’s Christmas time, have you got any top B&M tips for how to get through the big day? And what will you be wearing? 

GB: We’ve both got a fetching his ‘n’ hers red sequin christmas number, which I daresay will make an appearance. Top tip: if there’s any hyperactive kids around on Christmas day, slip them a tenner in return for their Ritalin supply. Your day will float by in a golden blur, and you’ll have sorted out at least one christmas present – kids just love cold, hard cash.

You can book tickets to see Bourgeois & Maurice, performing up until the 23rd December, right here.

Categories ,Antonia Parker, ,Bistrotheque, ,Boombox, ,Bourgeois & Maurice, ,Bourgeois and Maurice, ,Christmas, ,Dee Andrews, ,Fanny & Jessy, ,Genie Espinosa, ,Julian J Smith, ,Kellie Black, ,klaxons, ,Lilian Baylis Studio, ,Louise Wright, ,Nu-rave, ,Run Riot, ,Sadler’s Wells, ,Sarah Alfarhan, ,Theatre 503, ,Uniqlo

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