Amelia’s Magazine | Scandinavian womenswear designer Eyglo: New S/S 2012 Season Presentation Preview and Interview

Eyglo S/S 2012 by Aysim Genc
Eyglo S/S 2012 by Aysim Genc.



Eyglo Magret has been designing clothes since the age of 17. Graduating from the Iceland Academy of Arts in 2005 with a degree in Fashion Design, artistic Eyglo went on to intern with a number of highly respected fashion houses including Bernhard Willhelm, threeAsFOUR and Jeremy Scott – an impressive start, not to mention formidable resume for a first time graduate.


I first met Eyglo during Paris Fashion Week and instantly decided that I liked both her and her small, but expertly designed collection. Following our conversation, I discovered the thinking and creative process behind her refreshingly original concepts: talk dinosaur themes and sea-green hair and you’ve got my attention. 


Eyglo by Aysim Genc
Eyglo S/S 2012 by Aysim Genc.


Eyglo’s collections are often described as feminine and timeless with a signature nudge nudge, wink wink thrown in for added humour. I was drawn to the architectural simplicity of each piece for S/S 2012, particularly the sporty, easy to wear shapes found on funnel neck coats and wide fitting dresses; a big trend for next year if Paris’s spring/summer trade shows are anything to go by. Always one for working with natural fabrics, Eylgo is continuously reinventing her approach towards detail and pattern cutting, often giving a slight futuristic feel to her impishly charming creations that wouldn’t be out of place in a Tim Burton-esque fantasy.

Eyglo S/S 2012
Eyglo S/S 2012
Not only is 28-year-old Eylgo Magret a creative soul, but she also has one heck of a business orientated head on her shoulders. In 2010, she and nine other designers set up Icelandic-based boutique collective, Kiosk. The store pulls together a group of young designers under one roof offering something new and original to the fashion conscious youth of Reykjavik, Iceland.


Parallel to that of the Icelandic fashion scene itself, Eyglo has slowly but surely been creeping into the world’s international fashion radar over the past few years. Following our brief chat in Paris, I couldn’t resist the opportunity to speak to the Scandinavian designer in more depth about the direction for S/S 2012 and what the future holds for Icelandic brainchild, Kiosk.

Eyglo S/S 2012
Eyglo S/S 2012
After graduating from the Iceland Academy of Arts you interned with Jeremy Scott. How was it working with him, and what did you take away from the experience?

It was great! But the best part was probably the people that were there at the same time – Gerlan from Gerlan Jeans and Ingrid Gutto who is now the head designer for Alexander Wang Menswear. It was also amazing staying in the Hollywood hills with small deer, raccoons, skunks and other funny little animals running around outside the studio. I was mainly involved in pattern cutting and costume making, but I also got to design a dress for Madonna and Fischerspooner whilst I was there. I was also lucky enough to intern with ThreeASFOUR and Bernhard Willhelm. Each experience was completely different to the next. I’m really into experimental pattern making and I was lucky enough to be involved with different ways of acting out this process at three different companies.


Eyglo by Katie Gill
Eyglo S/S 2012 by Katie Gill.

You designed a dress for Madonna! Did you get to meet the lady herself?

No, I didn’t get to meet Madonna unfortunately; she had an assistant running around for her. I just got hold of the measurements and a reference picture and did my thing, but she did wear the dress in one of her music videos so I guess I fulfilled my duty! 
 
Which other designers do you look to for direction?
It can vary from season to season, but usually Givenchy, Lanvin, Mary Karantzou and many more. It’s always nice to look to the graduation collections from Central Saint Martins as well.



 
Eyglo S/S 2012 by Grace Duignan-Pearson
Eyglo S/S 2012 by Grace Duignan-Pearson.
 
What’s the inspiration behind your S/S 2012 collection?
It all stems from when my son came home from the library with a dinosaur book one day. That’s where I got the idea for the pattern and pleats, and I also scanned my own hair onto silk satin dresses. The collection has a bit of a sporty, animalistic vibe to it I guess.  
 
You and nine other designers co-own the Icelandic boutique store, Kiosk. Where did the idea behind the venture come from?
I’d originally been selling in KronKron and Liborius here in Reykjavik for some time; they’re both really nice boutiques so I had nothing to complain about. The whole idea for Kiosk came from my friend and we grouped together. Now it’s possible for me to sell my products cheaper, and I get more in my pocket at the end of the day. The nicest thing is that you get to stay in much better contact with your customers, for special orders and so on. We work one day a week each, split the rent and have a lot of fun being a group. We’re taking in three new brands at the beginning of November, whilst two of the original owners take a break to work on other things. I’d recommend this way of doing business for all young designers, it takes up a lot of time but pays back in so many ways in the end.

Eyglo S/S 2012 by Katie Gill
Eyglo S/S 2012 by Katie Gill.

Iceland is becoming more and more known for its emerging talent. Recession aside, what do you think the future holds for the Icelandic fashion scene?
It’s slowly growing. I remember when I was a teenager there was only mall shops and one second hand store – that was it! I guess that was the reason why I went into fashion design. I couldn’t find any clothes that were interesting enough for me. I graduated in 2005, and that was only the second year of graduates studying fashion in Iceland. Just 10-20% of each year’s graduates go on to actually do their own thing. We’ve held Reykjavik Fashion Festival twice now and hopefully it will be held again early next year. The event managed to get a lot of press here last time and I wouldn’t hesitate in taking part again.

Eyglo S/S 2012
Eyglo S/S 2012
When did you first decide that you wanted to be a fashion designer?
I was 17 and studying at business school – ha! It almost happened over a night and I’ve never looked back since. Not once. There’s nothing else that I would like to do, this is it. 
 
Eyglo S/S 2012 by Grace Duignan-Pearson
Eyglo S/S 2012 by Grace Duignan-Pearson.

How would you describe the typical Eyglo girl?
Clothing wise, I would say playful and classic but a total nerd! Though a happy and a confident nerd at that.  

What’s next for Eyglo?
I’m currently working on my designs for A/W 2012. I’m looking into crop circles; clearly I’ve been watching too many ancient aliens programs. I wouldn’t be surprised if I started a cult before the collection is actually shown, ha!

Categories ,Alexander Wang, ,AsFour, ,Aysim Genc, ,Bernhard Willhelm, ,Central Saint Martins, ,Eyglo, ,fischerspooner, ,Gerlan Jeans, ,Givenchy, ,Grace Duignan-Pearson, ,Hollywood, ,iceland, ,Iceland Academy of Arts, ,Jeremy Scott, ,Kate Rose Gill, ,Kiosk, ,KronKron, ,Lanvin, ,Liborius, ,Madonna, ,Mary Karantzou, ,Paris Fashion Week, ,Reykjavik, ,Reykjavik Fashion Festival, ,S/S 2012

Similar Posts:






Amelia’s Magazine | Simon Ekrelius: New S/S 2012 Season Interview

Simon Ekrelius S/S 2012 by Natalia Nazimek
Simon Ekrelius S/S 2012 by Natalia Nazimek.

Simon Ekrelius has been slowly building a reputation for his futuristic yet feminine style. Here’s a peek into his new S/S 2012 collection Bar-Red, page and a chance to find out more about his unique vision.

Simon Ekrelius S/S 2012 by Milly Jackson
Simon Ekrelius S/S 2012 by Milly Jackson.

What brought you from Sweden to set up your studio in London? 
I first discovered London in 1993 and since then I have been back and forth. My designs work better in London than in Sweden, healing where people are very careful with their wardrobe. In 2002 my partner Tom and I decided to move here and settle down.

Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
All photography by Marc Lavoie.

Simon Ekrelius S/S 2012 by Sampo Lehtinen
Simon Ekrelius S/S 2012 by Sampo Lehtinen.

You have a wonderful way of making futurism seem eminently female and wearable – what inspires you and how do you keep this look fresh each season?  
I’m inspired by many things other than fashion; architecture, painting, sculpture and artistic movements in general. I don’t look at the work of other fashion designers because I can’t help but be affected, which is not good for my creative process. I also tend to avoid fashion magazines, which helps to keep my head clear and enable me to work hard on my feelings for the next season. I decide what I really like and what I feel will work, bearing in mind that it’s easy to go way too crazy and futuristic. It’s important to find the right balance – that’s what fashion is all about.

Simon Ekrelius S/S 2012 by Natalia Nazimek
Simon Ekrelius S/S 2012 by Natalia Nazimek.

What in particular is the new season’s collection Bar-Red based on and what does the name refer to?
I think that back in 1919 people were maybe experiencing similar things to what we are going through now, so Bar-Red is based on the Bauhaus movement, mainly with regards the geometric forms used in architectural design. I like the way that the Bauhaus integrated different forms in order to construct a new kind of style and I translated this into our time so that the collection is not completely retrospective. Bar-Red is so named because it can also mean Barred. The shape of a Bar is rectangular and the colour Red is the main colour in the collection, plus the words Bar and Red work together perfectly. I used bar-shaped objects in my prints such as cigarettes and there are big chunky arrows pointing at naughty areas or sometimes just away.

Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius S/S 2012 by Sampo Lehtinen
Simon Ekrelius S/S 2012 by Sampo Lehtinen.

You showed in Ottawa this season which is quite exciting – how did this come about?
I was asked to take part by the organisers of Ottawa Fashion Week and at first I did not even believe they had a fashion week. Plus it was during Paris Fashion Week, which was very awkward. But they wanted me to come so badly that they offered me a very good package, so then I just couldn’t say no, especially since the economy in Europe is so tough now. I met members of the Swedish embassy when I was over there and that was interesting because they want to import more independent Swedish design to Canada.

Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius by Gareth A Hopkins
Simon Ekrelius by Gareth A Hopkins.

Will you be showing again in London anytime soon? We loved your last catwalk show with On/Off here. Any London based plans that we can share with readers?
Yes, absolutely, I’m planning to do an exhibition again next season at London Fashion Week. Perhaps I will share space with another designer to see how that goes, and after that I’m sure that I will be back on the catwalk again. But it all depends on the sales I’m afraid…

Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius S/S 2012 by Lesley T Spencer
Simon Ekrelius S/S 2012 by Lesley T Spencer.

What is your preferred music to listen to when you are working and have you discovered any new musicians or bands recently that we should know about?
I’m just putting together a playlist on Spotify, and it features Grace Jones, Best Coast, Fever Ray, The xx and The Knife. When I am working I sometimes listen to 6 Music, but sadly I don’t have much time to really discover new bands.

Simon Ekrelius Bar-Red SS 2012 - illus
Illustration by Simon Ekrelius.

Your fashion illustrations are beautiful – how do you ensure this side of your work practice stays alive?
I do my illustrations as I go along. I create them in my head and then if I have a pen, some colours and a bit of paper they will come out automatically like a machine. So I will always illustrate as long as I am creatively productive. They are not always pretty – sometimes they are just a few lines that will help me to remember what has come into my head.

Simon Ekrelius S/S 2012 by Milly Jackson
Simon Ekrelius S/S 2012 by Milly Jackson.

What are your future plans for the Simon Ekrelius brand? 
Aww, this is a difficult one! I think for the moment I just want to get a better relation with buyers abroad and perhaps one boutique here in London to stock Simon Ekrelius exclusively. But then of course it would be great to eventually do my own shows in Paris or London, with high level production so that I can explain my stories properly in all areas. After that I would like to have my own place (to sell from). But first I need to focus on finding buyers.
 

Categories ,6 Music, ,architectural, ,Bar-Red, ,bauhaus, ,Best Coast, ,Buyers, ,Fever Ray, ,Futuristic, ,Gareth A Hopkins, ,Grace Jones, ,illustration, ,Lesley T Spencer, ,london, ,London Fashion Week, ,Marc Lavoie, ,Milly Jackson, ,Natalia Nazimek, ,onoff, ,Ottawa Fashion Week, ,paris, ,S/S 2012, ,Sampo Lehtinen, ,Simon Ekrelius, ,Spotify, ,Swedish, ,The Knife, ,The XX

Similar Posts:






Amelia’s Magazine | Lu Flux introduces Sea and Be Seen A/W 2011 and A-Lu-Ha S/S 2012 collections

Lu-Flux-SS-2012-by-Antonia-Parker
Lu Flux S/S 2012 by Antonia Parker.

This year Lu Flux decided to show in the main exhibition area of London Fashion Week, away from Estethica for the first time. I was delighted to see that her stand was the usual riot of colour, a return to the mix and match patchwork aesthetic from which she strayed a tiny bit last season. Under the desk was a giant cookie, created by Millie’s Cookies as a winning design for their Cookie Couture Collection. It was inspired by her new S/S 2012 A-Lu-Ha collection, with bold swirls based on the design of a Tiki mask. It’s been awhile since I checked in with ACOFI featured eco designer Lu Flux, so it’s definitely time to catch up on the past two seasons.

Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux A/W 2011 by Estelle Morris
Lu Flux A/W 2011 by Estelle Morris.

For your A/W 2011 collection you worked with Shetland wool producers Jamieson & Smith – how did this come about and did you learn anything interesting about wool production on your recent trip to the Shetland isles?
I have always appreciated and supported British manufacturers and the use of local produce; I believe that Jamieson & Smith represent the essence of this very well. I am also drawn to the Shetland Islands and was very intrigued to understand the natural and careful processing of the wool, which uses the crofters’ traditional and precious methods from start to finish. 

Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux A/W 2011 by SarahJayneDraws
Lu Flux A/W 2011 by Sarah Jayne Morris.   

The collection was inspired by creatures of the deep sea – how did this translate into the full collection, which features some opulent velvets and beautiful bold prints?
The collection takes moments from the deep dark depths of the sea and exaggerates their textures and forms, the embroidery for example references the bioluminescent creatures and the fabric was manipulatated to resemble giant clams and anemones.    

Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux Sea & Be Seen Autumn Winter 2011 by Sam Parr
Lu Flux Sea & Be Seen A/W 2011 by Sam Parr.

Sea & Be Seen is in the shops now – where can fans of Lu Flux find a piece in the UK?
You can find the new collection in Labour of Love in Islington, London, 69b Broadway Market, East London and Wolf & Badger in West London.


Your videos are always truly wonderful – what were your storyboard ideas for A/W 2011? It has a very decadent esoteric and otherworldly feel.
The A/W 2011 Sea & Be Seen video portrays a group of pleasure seekers tired of each other’s company and so to entice a change of mood the hostess offers a mysterious and magical gift. The gift unleashes the dreamy aquatic motifs of the collection which whirl around the velvet-draped den, sending spirits rocketing. Neil O’Driscoll (the director that I work with) wanted to introduce more animation following on from the S/S 2011 film and so we used the illustrations from the prints (drawn by Dan Arnold) and brought them to life.  

Lu Flux SS 2012 A-Lu-Ha
Lu Flux SS 2012 A-Lu-Ha
Lu Flux SS 2012 A-Lu-Ha
Lu Flux S/S 2012 by Amber Grayson
Lu Flux S/S 2012 by Amber Grayson.


You have given the S/S 2012 A-Lu-Ha video a retro feel thanks to the soundtrack and camera work, was this a deliberate attempt to get away from a too heavily Hawaiian feel, and what inspired it? Food also features heavily – what dictated your choice of food?
There was quite a prominent sense of the 60’s in the Hawaiian imagery and research that I looked at during the initial stages of the collection, so the soundtrack for Barbarella seemed quite complimentary. British car boot sales and village fetes combined with an English tea party were the influences for the elements of food in the video, which is why we used things like blancmange, jelly, tea, hundreds and thousands, and even a Victoria sponge cake covered in sand. Blancmange is quite simply disgusting if you haven’t tried it by the way!

Lu Flux SS 2012 A-Lu-Ha
Lu Flux SS 2012 A-Lu-Ha
Lu Flux S/S 2012 by Antonia Parker
Lu Flux S/S 2012 by Antonia Parker.

This season sees a return to your colourful patchwork best… what is it that you love most about creating fashion and which processes can you not live without?
I love that I am able to create fashion every day and I like to think about my garments being found in all four corners of the world, seen by a worldwide audience. I would say patchworking is my inherent process, as it is my signature technique and I include it in all of my collections.    

Lu Flux SS 2012 A-Lu-Ha
Lu Flux SS 2012 A-Lu-Ha
Lu Flux Tiki face by Amber Grayson
Lu Flux Tiki face by Amber Grayson.

What do you think it is in your DNA that makes you so attracted to colourful whimsy? Can you directly relate it back to anything you grew up with or fell in love with as a child?
Ha! I must have been born on a patchwork rug! Well I have learnt a lot from my mum in terms of the methods I use. My first making memory I have is of myself, my mum and my cousin making ragdolls together -mine had long black plaited wool hair in bunches but we never got around to creating the facial features. I still have her, but I have never put a face on her.    

Lu Flux SS 2012 by Megan Turner-Jones
Lu Flux S/S 2012 by Megan Turner-Jones.

Do you ever take notice of wider fashion trends, or indeed other trends in life and do these ever effect the way you design?
I don’t really take any notice of the trends going on around me; I just design and build in my own world.

Lu Flux S/S 2012 by Estelle Morris
Lu Flux S/S 2012 by Estelle Morris.

What started on you the path of design for the current collection – eg tiki masks and aloha style – A-Lu-Ha!
It was a day in the depths of winter and I was listening to Hawaii Hour on Angel radio (an Isle of Wight radio station with the tag line Music for the Mature Listener) and it played brilliant non-stop vintage Hawaii songs. I think that was the seed of inspiration which led me to this collection. 

Lu Flux S/S 2012 by Lesley T Spencer
Lu Flux S/S 2012 by Lesley T Spencer.

I really love the way your champion other designers on your own blog. For example you have friends all over the world such as Judi of Vanguard Works and Studio Tipi – where do you meet these people and will you collaborate with any of them?
Well Judi actually found me; she has a couple of my dresses. I love discovering new artists and illustrators, it opens more doors and by collaborating with them it adds other dynamic elements to my work.    

Lu Flux S/S 2012 by Estelle Morris
Lu Flux S/S 2012 by Estelle Morris.

How do you find out about Lu Flux fans such as the Japanese blogger Chiaki, and who would your ideal Lu Flux wearer be?
I found out about Chiaki through my Japanese agents who are constantly updating me on the goings on in Japanese fashion and press. I like it when people wear outfits which match their character, like Brie Larson for example. She is an American actress who stars in a show called The United States of Tara and she wore my Boo Boo Bear dress. After meeting her I thought they went hand in hand.

You can read more about Lu Flux in Amelia’s Compendium of Fashion Illustration.

Categories ,69b Broadway Market, ,A-Lu-Ha, ,A/W 2011, ,ACOFI, ,Amber Grayson, ,Antonia Parker, ,Barbarella, ,Boo Boo Bear, ,Brie Larson, ,Chiaki, ,crofting, ,Dan Arnold, ,Eco fashion, ,Estelle Morris, ,Hawaii Hour, ,Hawaiian, ,isle of wight, ,Jamieson & Smith, ,japanese, ,Labour of Love, ,Lesley T Spencer, ,London Fashion Week, ,Lu Flux, ,Megan Turner-Jones, ,Millie’s Cookies, ,S/S 2012, ,Sam Parr, ,Sarah Jayne Morris, ,Sea & Be Seen, ,Shetland Islands, ,Shetland Wool, ,Studio Tipi, ,Tiki, ,United States of Tara, ,Vanguard Works, ,Wolf & Badger

Similar Posts:






Amelia’s Magazine | Martina Spetlova: New S/S 2012 Season Interview

Martina Spetlova By Shauna Tranter
Martina Spetlova S/S 2012 by Shauna Tranter.

Eco designer Martina Spetlova first caught my eye when I was putting together Amelia’s Compendium of Fashion Illustration last year. She has an inimitable ability to combine materials and colours which has made her past two collections every bit as eye catching as that first one I saw. Time for a catch up me thinks.

Stacie Swift - Martina Spetlova AW11
Martina Spetlova A/W 2011 by Stacie Swift.

For A/W 2011 you shot a more spooky video with a tribal beat, cheap can you speak a bit more about the inspiration for this?
I wanted to work with a dancer and I used a very inspiring film by Maya Deren called A Study In Choreography For Camera as reference. Margarita who performs in my film was loosely choreorgaphed for the piece and then we filmed it over a stretch of a few hours. The music came later and was sourced by Paddy Austin, price who got it from an old Italian opera by Roberto De Simone.


Your use of sustainable leather and zips for A/W 2011 is amazing, how did you mock up trial samples of this range?
I always spend some time researching in the library at the start of a season, but my ideas tend to evolve by experimenting in the studio. I am always testing and mixing the combinations of textures and colours at my studio… playing with various leathers and using zips as connectors and features. 

Martina Spetlova by Celine Elliott
Martina Spetlova S/S 2012 by Celine Elliott.

Your use of colour is very intriguing – where do you get the ideas for your mismatches? Is there something in particular that you look at for inspiration each season, or is your colour choice in your DNA?
In order to be sustainable I work with end of line fabrics and yarns which can be quite limiting in terms of colour. I always have an idea of the main colours I would like to use when I start working on a new collection, but I have to also see what is available and what happy accidents I discover along the way. But I suppose you could say that colour is in my DNA, as I seem to know that the choices and combinations I use are right.


The video for your new S/S 2012 collection is beautiful – what gave you the idea to work with split imagery and different focal lengths?
For my presentation I took the elements that helped create the S/S 2012 collection and separated them out in petri dishes on a large light box. I wanted to highlight the way I experiment when I work, by creating a formula for various processes my designs go through. The film had to sit next to this piece in Somerset House so thats how we thought of using mirrors and a magnifying glass to distort and split images. The film is a collaboration with Ruta Balseviciute and Till Janz, and we were inspired by the short films of Erwin Blumenfeld of course.

Martina-Spetlova-SS-2012-2
Martina-Spetlova-SS-2012-3
Martina-Spetlova-SS-2012-3
Martina-Spetlova-SS-2012-3
Chemical theory is still a dominant theme, how is this applied to the making of your garments for S/S 2012?
My formula I mentioned above takes the ingredients I use – the end of line fabrics and yarns, ethically sourced leathers, textures and colours of elements such as the zips and knit – and combines them with my own experimentation processes to create the finished piece. I studied a chemistry degree in Prague before I went to Central Saint Martins to study fashion and I found some similarities between the two disciplines. The way I experiment with colours and textures in the design process at my studio echos the blending and mixing of chemicals in order to achieve a prescribed reaction within the laboratory. 

Martina Spetlova S/S 2012 by Erin Sleeper
Martina Spetlova S/S 2012 by Erin Sleeper
Martina Spetlova S/S 2012 by Erin Sleeper.

You first came to my attention as an eco designer – how has a desire to be ethical continued to influence your work, and how do you make sure that all fabrics are sustainably sourced?
I work with end of line fabrics and yarns from European mills which the industry sees as waste material, but which I am able to use for my limited edition collections. I also work with leather companies which have sustainable policies. 

Martina-Spetlova-SS-2012-6
Martina-Spetlova-SS-2012-7
Martina-Spetlova-SS-2012-8
Martina-Spetlova-SS-2012-9
You’ve recently been doing some teaching – how does this compliment and fit in with your design work?
I have just started teaching fashion on Academy of Fine Arts in Warsaw which is a brand new course and full of energy. It gives me an opportunity to step away from my own work, whilst helping the students develop their own ideas in the same way I was encouraged to at Central Saint Martins.

Martina Spetlova S/S 2012 by Stacie Swift
Martina Spetlova S/S 2012 by Stacie Swift.

Where can people buy a piece of Martina Spetlova?
Selected pieces from my A/W 2011 and S/S 2012 collection will be soon available at LN-CC. I am also selling my new collection with Osmoda, which is new online shop.

Martina-Spetlova-SS-2012-10
Martina-Spetlova-SS-2012-11
Martina-Spetlova-SS-2012-12
Any future plans or collaborations that you can tell us about?
I am hoping to carry on collaborating with Atlantic Leather, which I have been working with for a couple of seasons now. I am also looking into a shoe collaboration for the new season, to be shown next February. 

Wonderful stuff! You can see more of Martina Spetlova in Amelia’s Compendium of Fashion Illustration.

Martina-Spetlova-SS-2012-13
Martina-Spetlova-SS-2012-14
Martina-Spetlova-SS-2012-15
Martina-Spetlova-SS-2012
S/S 2011 collection

Categories ,A Study In Choreography For Camera, ,A/W 2011, ,Academy of Fine Arts, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Atlantic Leather, ,Celine Elliott, ,Central Saint Martins, ,Chemistry, ,ecodesign, ,Erin Sleeper, ,Erwin Blumenfeld, ,ethical, ,film, ,LN-CC, ,ma, ,Martina Spetlova, ,Maya Deren, ,Osmoda, ,Paddy Austin, ,poland, ,Prague, ,Roberto De Simone, ,Ruta Balseviciute, ,S/S 2012, ,Shauna Tranter, ,Somerset House, ,Stacie Swift, ,Till Janz, ,Warsaw, ,Zips

Similar Posts:






Amelia’s Magazine | Martina Spetlova: New S/S 2012 Season Interview

Martina Spetlova By Shauna Tranter
Martina Spetlova S/S 2012 by Shauna Tranter.

Eco designer Martina Spetlova first caught my eye when I was putting together Amelia’s Compendium of Fashion Illustration last year. She has an inimitable ability to combine materials and colours which has made her past two collections every bit as eye catching as that first one I saw. Time for a catch up me thinks.

Stacie Swift - Martina Spetlova AW11
Martina Spetlova A/W 2011 by Stacie Swift.

For A/W 2011 you shot a more spooky video with a tribal beat, cheap can you speak a bit more about the inspiration for this?
I wanted to work with a dancer and I used a very inspiring film by Maya Deren called A Study In Choreography For Camera as reference. Margarita who performs in my film was loosely choreorgaphed for the piece and then we filmed it over a stretch of a few hours. The music came later and was sourced by Paddy Austin, price who got it from an old Italian opera by Roberto De Simone.


Your use of sustainable leather and zips for A/W 2011 is amazing, how did you mock up trial samples of this range?
I always spend some time researching in the library at the start of a season, but my ideas tend to evolve by experimenting in the studio. I am always testing and mixing the combinations of textures and colours at my studio… playing with various leathers and using zips as connectors and features. 

Martina Spetlova by Celine Elliott
Martina Spetlova S/S 2012 by Celine Elliott.

Your use of colour is very intriguing – where do you get the ideas for your mismatches? Is there something in particular that you look at for inspiration each season, or is your colour choice in your DNA?
In order to be sustainable I work with end of line fabrics and yarns which can be quite limiting in terms of colour. I always have an idea of the main colours I would like to use when I start working on a new collection, but I have to also see what is available and what happy accidents I discover along the way. But I suppose you could say that colour is in my DNA, as I seem to know that the choices and combinations I use are right.


The video for your new S/S 2012 collection is beautiful – what gave you the idea to work with split imagery and different focal lengths?
For my presentation I took the elements that helped create the S/S 2012 collection and separated them out in petri dishes on a large light box. I wanted to highlight the way I experiment when I work, by creating a formula for various processes my designs go through. The film had to sit next to this piece in Somerset House so thats how we thought of using mirrors and a magnifying glass to distort and split images. The film is a collaboration with Ruta Balseviciute and Till Janz, and we were inspired by the short films of Erwin Blumenfeld of course.

Martina-Spetlova-SS-2012-2
Martina-Spetlova-SS-2012-3
Martina-Spetlova-SS-2012-3
Martina-Spetlova-SS-2012-3
Chemical theory is still a dominant theme, how is this applied to the making of your garments for S/S 2012?
My formula I mentioned above takes the ingredients I use – the end of line fabrics and yarns, ethically sourced leathers, textures and colours of elements such as the zips and knit – and combines them with my own experimentation processes to create the finished piece. I studied a chemistry degree in Prague before I went to Central Saint Martins to study fashion and I found some similarities between the two disciplines. The way I experiment with colours and textures in the design process at my studio echos the blending and mixing of chemicals in order to achieve a prescribed reaction within the laboratory. 

Martina Spetlova S/S 2012 by Erin Sleeper
Martina Spetlova S/S 2012 by Erin Sleeper
Martina Spetlova S/S 2012 by Erin Sleeper.

You first came to my attention as an eco designer – how has a desire to be ethical continued to influence your work, and how do you make sure that all fabrics are sustainably sourced?
I work with end of line fabrics and yarns from European mills which the industry sees as waste material, but which I am able to use for my limited edition collections. I also work with leather companies which have sustainable policies. 

Martina-Spetlova-SS-2012-6
Martina-Spetlova-SS-2012-7
Martina-Spetlova-SS-2012-8
Martina-Spetlova-SS-2012-9
You’ve recently been doing some teaching – how does this compliment and fit in with your design work?
I have just started teaching fashion on Academy of Fine Arts in Warsaw which is a brand new course and full of energy. It gives me an opportunity to step away from my own work, whilst helping the students develop their own ideas in the same way I was encouraged to at Central Saint Martins.

Martina Spetlova S/S 2012 by Stacie Swift
Martina Spetlova S/S 2012 by Stacie Swift.

Where can people buy a piece of Martina Spetlova?
Selected pieces from my A/W 2011 and S/S 2012 collection will be soon available at LN-CC. I am also selling my new collection with Osmoda, which is new online shop.

Martina-Spetlova-SS-2012-10
Martina-Spetlova-SS-2012-11
Martina-Spetlova-SS-2012-12
Any future plans or collaborations that you can tell us about?
I am hoping to carry on collaborating with Atlantic Leather, which I have been working with for a couple of seasons now. I am also looking into a shoe collaboration for the new season, to be shown next February. 

Wonderful stuff! You can see more of Martina Spetlova in Amelia’s Compendium of Fashion Illustration.

Martina-Spetlova-SS-2012-13
Martina-Spetlova-SS-2012-14
Martina-Spetlova-SS-2012-15
Martina-Spetlova-SS-2012
S/S 2011 collection

Categories ,A Study In Choreography For Camera, ,A/W 2011, ,Academy of Fine Arts, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Atlantic Leather, ,Celine Elliott, ,Central Saint Martins, ,Chemistry, ,ecodesign, ,Erin Sleeper, ,Erwin Blumenfeld, ,ethical, ,film, ,LN-CC, ,ma, ,Martina Spetlova, ,Maya Deren, ,Osmoda, ,Paddy Austin, ,poland, ,Prague, ,Roberto De Simone, ,Ruta Balseviciute, ,S/S 2012, ,Shauna Tranter, ,Somerset House, ,Stacie Swift, ,Till Janz, ,Warsaw, ,Zips

Similar Posts:






Amelia’s Magazine | Miriam Lehle of Prose Studio: New S/S 2012 Season Presentation Preview and Interview

Prose SS 2012 by Marta Spendowska
Prose SS 2012 by Marta Spendowska.

I was very surprised and pleased to encounter German designer Miriam Lehle of Prose Studio at the stands during London Fashion Week in September. You may remember that I was most entranced by her rose covered A/W 2011 collection (read my interview here) but I was equally stunned by her skeleton influenced collection for S/S 2012.

Prose S/S 2012 Skeleton Lace Top by Farzeen Jabbar
Prose S/S 2012 Skeleton Lace Top by Farzeen Jabbar.

It was lovely to see you at LFW – what was behind your choice to present the new collection in the UK and was it a success?
First of all: I love London. It feels like a second home. But it’s also the home of innovative, internationally renowned young labels. Nowhere else is given so much support to young designers. We had great feedback, met a lot of interesting people and got lots of good press. We will be definitely back next season. It won’t work out without consistency. 

Prose SS 2012 loose_leather_jacket_front
Prose SS 2012 print_dress_print_catsuit_2
Prose SS 2012 skeleton_dress_tight_strapless_front
Prose SS 2012 skeleton_lace_cape_loose_blouse
I love your use of different models in the look book – what inspired this choice and where did you find the models?
I wanted the new collection to be presented by people that have their own special something and are all beautiful because of their individuality. The cast of models is a potpourri: friends, neighbours and additionally we did a street casting. 

Prose S/S 2012 by SarahJayneDraws aka Sarah Jayne Morris
Prose S/S 2012 by SarahJayneDraws aka Sarah Jayne Morris.

The lace pattern has the effect of looking almost like bones and the whole collection has a tribal feel – was this intentional and are you happy with this interpretation?
Many pieces have names such as Skeleton Dress or X-ray shirt. The idea has been to adapt the lace to the body so that the natural shape and construction of the body is emphazised. 

Prose SS 2012 skeleton_lace_top_front
Prose SS 2012 skeleton_lace_top_tight_-baggy_pants_front
Prose SS 2012 skeleton_shirt_dress_front
What inspired the colour palette, which is very neutral apart from a coral pink?
I wanted to focus on the way of using the lace and the combination of heavy and light materials, playing with transparency. I was not interested in using colour this season. 

Prose SS 12 by Farzeen Jabbar
Prose S/S 2012 Skeleton Lace Top by Farzeen Jabbar.

Who do you hope will wear Prose S/S 2012?
The collection movie is the answer to that question. I’m not designing for a type. People can mix and match and adjust the clothes to their individual needs and sytle. 

YouTube Preview Image
YouTube Preview Image

Where can we buy this in the UK?
The collection will be avaialble in New York, Paris and Italy. And online at Miosato.

Prose SS12 by Estelle Morris
Prose S/S 2012 by Estelle Morris.

Will we see you next season, and do you have anything special planned that you can share with us?
Definitely a beautiful new collection and hopefully presented on the catwalk! We are busy on working out the plans for next season. 

Prose SS 2012 x-ray_dress_front
Prose SS 2012 x-ray_top_print_trousers

Categories ,Estelle Morris, ,Farzeen Jabbar, ,German, ,London Fashion Week, ,Marta Spendowska, ,Miriam Lehle, ,Prose Studio, ,S/S 2012, ,Sarah Jayne Morris, ,SarahJayneDraws, ,Skeleton Dress, ,X-ray

Similar Posts:






Amelia’s Magazine | Phoebe English: London Fashion Week A/W 2012 Catwalk Review

Phoebe-English-by-Gaarte-LFW-AW2012

Phoebe English by Gaarte

For S/S 2012, Phoebe English’s MA collection was a range of subtle body-con dresses in a neutral palette of white, cream and black. There was a lot of comment on the level of talent and craftsmanship that Phoebe obviously held – guess work went into how many hours she had spent hand-smocking the lengths of calico fabric used for her designs.

Phoebe English AW 2012 -photo amelia gregory
Phoebe English AW 2012 -photo amelia gregory
Amelia’s Magazine contributor Georgia Takacs wasn’t impressed with the collection – she acknowledged the high level of skill involved, but thought that the designs were too boxy, and unflattering. However, I really liked the show, and it was one of the first tickets I applied for this year. Phoebe English’s take on modern dressing, the unfinished hems done just right, so as not to get that high street distressed finish, and the fact that this was an MA show, I personally felt, was something to get quite excited about.

Phoebe-English-by-Amelia-Gregory-AW2012
I arrived at the Freemasons Hall a little early, feeling a little confused about what I actually thought of the PPQ show that had been on 20 minutes before, and took my place in the eager queue that was forming. A trio of candy-colour dressed Norwegians came to stand behind me, and I noticed that designer Fam Irvoll was one of the group. She had shown her new collection as part of Vauxhall Fashion Scout earlier that day, and was being interviewed by Dr Lida Hujic from The First To Know. She very modestly played down how the show had gone, telling Lida that she thought it had gone OK.

Phoebe English AW 2012 -photo amelia gregory
The hall became full very quickly, with not too much flocking around Kate Nash and stylist Rebekah Roy who were on the front row. The music, a perfect choice – was a haunting track called Sleep Paralysis from musician Gabriel Bruce, apparently a childhood friend of Phoebe’s.

Phoebe-English-by-Victoria-Haynes-LFW-AW2012.jpg

Phoebe English A/W 2012 by Victoria Haynes

The first three looks of Phoebe English’s collection pleased me a lot. Sticking to the concept of body con dress shapes that she had championed in S/S 2012, black viscose was matched against black and grey latex as trimmings for skirts and sleeves. The best of these was a one sleeved short dress, that was constructed from a latex skirt, heavy viscose top, and a quarter of the long sleeve made from the black latex. It was modern and cool.

Phoebe-English-AW2012-by-Amelia-Gregory

The next two looks showed a sportswear influence, with two short dresses with prominent thick elasticated waistbands, that had been separated along the stomach, producing a cut out effect. The waistbands were dropped, but not too slouchy looking – these were still dresses for dressing up in. Phoebe English had cleverly shielded flesh with a layer of fabric behind this. The first of the dresses also had a latex underskirt, and cut outs on the arm, and I really admired Phoebe for not choosing to show any extra skin – it gave the looks a refined finished.

Phoebe-English-by-Jo-Ley-LFW-SS12

Phoebe English by Jo Ley

This went hand in hand with the make up and hair that had been used for the models – the hair was scraped back into buns or loose ponytails, with no polished finish. Their faces appeared make up free, with a sheen of dew on their cheeks, and simple lightly pink stained lips.

Phoebe-English-by-Claire-Kearns-LFW-AW12

Phoebe English by Claire Kearns

The next two looks were my firm favourites. These were longer styles, that just skimmed the knee, and that were simply stunning. The first, was a column body con dress, made from a black felted top with cut off sleeves, and a body which was made from translucent latex. Underneath, the model wore a pair of high waisted black pants, which again added a refined feel, as did the cropped felt top, that just skimmed the models chest, but showed no skin. The latex was darted twice down the front, and it fitted perfectly to the model’s form, but stretched and allowed movement.

Phoebe-English-by-Amelia-Gregory-AW2012

The second of these looks was a two piece. Made from a cropped top with latex arms and a felt and latex body, and worn with a high waisted felt and latex skirt. I loved the contrast of the heavy felt body pieces to the see-through latex, which pared sexy with refined, and again, not having the need to show off flesh, because the design was already doing enough to make it desirable. Conversely, they were also very lady like – because of the midi length, and with the high waisted cut of the paints and skirt.

Phoebe-English-by-Catherine-Meadows-LFW-AW12

Phoebe English A/W 2012 by Catherine Meadows

I read recently that Phoebe English relocated her work studios to a warehouse in Hackney – and the influence of East London, and it’s residents penchant for black, sheer and sexy definitely came through in these opening looks. They also exemplified what I really like about Phoebe’s work – her ability to combine materials, that are unsuspecting and non-precious, cutting and crafting them together into something that works and looks luxurious. These were also a step away from the boxier shapes that she had shown for S/S 2012. The influence of Phoebe English’s time spent as Gareth Pugh’s intern was also clear.

Phoebe-English-by-Amelia-Gregory-AW2012

The middle set of looks presented a new material – loosely woven rubber strips that adorned heads, and poked out from sleeves and hems of dresses. Making up 5 looks, this was a furthering of the unfinished element of Phoebe’s work that she is known for. It was also quite playful – the strips were woven into lattice work across the bodies of the outfits, but often hung long and loose, which meant a lot of movement as the models walked across the cat walk. I liked the lattice work skirt, the rubber layered on top of the translucent latex, and paired with a industrial knitted rolled hem top. The last look, a latex shift dress was completely covered with the rubber strips, but with longer ends on the lower half of the dress, which gave the dress an ‘unwoven’ finish.

Phoebe-English-by-Cristian-Grossi-LFW-AW2012.jpg

Phoebe English A/W 2012 by Cristian Grossi

As an unexpected but welcome finish to the show, the last 3 looks were an explosion of bubblegum and hot pink. Instantly this added a girlish, feminine feel to the collection, and a great move for Phoebe English, away from her usual subtle palette. There was a heavy knitted jumper, and in the first look, the thick waistbands were back, on both a cropped top and super short skirt.

Phoebe English AW 2012 - amelia gregory
Phoebe English AW 2012 - amelia gregory
Phoebe English AW 2012 - amelia gregory
Phoebe-English-by-Amelia-Gregory-AW2012

It was the last of these berry shade looks that was the winner for me, an asymmetric knit jumper, pink felt skirt, pink latex waistband and a experimental play on her usual smocking. Half of the felt skirt was layered with a bubblegum hued plastic, but it was longer in length, and loosely bound together. It added beautiful movement.

Phoebe-English-by-Emily-Reader-LFW-SS12

Phoebe English by Emily Reader

This collection showed exciting growth in Phoebe’s work – it was a mature but fun collection which showed off her talents for the paring of shapes and textures, and understanding of materials and the ways that they can be utilised to their best effect. The feminine inclusion at the end also showed how Phoebe English will undoubtedly continue to experiment, grow in confidence to produce work that is refined, yet modern and thoroughly deserving of the recognition she has received in her short-career so far.


Phoebe English AW 2012 - amelia gregory
All photography by Amelia Gregory

Categories ,Freemasons’ Hall, ,Gareth Pugh, ,knitwear, ,Latex, ,lfw, ,London Fashion Week A/W 2012, ,ma, ,Merit Winner, ,Modern, ,Phoebe English, ,pink, ,Rubber, ,S/S 2012, ,sportswear, ,Vauxhall Fashion Scout

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: James Small


James Small S/S 2012 by Milly Jackson

I arrived at the James Small show pretty early – such is the bonkers London Fashion Week schedule that some shows overlap and then you’re left with huge gaps in your day. I joined the small but perfectly formed queue and waited for a pal to arrive. The show was delayed, prescription I was informed, because of the knock-on effect of late-runners throughout the day. The queue eventually began moving a mere 20 minutes late, and just as we were about to be let in, we were halted by an impossibly gorgeous PR girl. Her colleague came over and whispered ‘Kate’s imminent, we should hold the queue‘. Now, I don’t know if it was the pint I’d just enjoyed or the onset stir-crazy sensation I was experiencing after 6 days of shows, but I started sweating profusely. It couldn’t be, could it? ‘Calm down, Matt’ I internally repeated. It can’t be. She wouldn’t. It might be a code word. It might be Kate Adie.


Kate Moss by Antonia Parker

Eventually, after much discussion, it was decided that we should be allowed in because this mysterious Kate hadn’t yet arrived. We were escorted individually up the grand staircase of the Freemasons Hall, this Vauxhall Fashion Scout venue, and assigned seats on the front row. Seating was heavily policed, and I enjoyed the personal escort, but it was taking bloody ages and another show downstairs was set to take place pretty soon afterwards. Jaime Winstone, looking incredible with a silver grandma up-do and vertiginous heels, entered the room and was seated with little fuss. Now I love Jaime Winstone, but if ‘Kate’ was a codename for Jaime Winstone, I was about to go berserk.


Kate Moss by Claire Kearns


Kate Moss by Gilly Rochester

The personal escort service soon turned into a scrum; somebody had clearly realised that it just wasn’t practical. I let out a huge sigh as I said to my friend ‘Well, Kate clearly isn’t coming.’ ‘What?’ my friend replied, ‘she’s over there!’ I turned to my left to study the front row. Somehow I had missed the arrival of Meg Matthews, Sadie Frost, Annabelle Neilson, James Brown, Jamie Hince and… Kate Moss. Kate FREAKIN’ Moss!


All photography by Matt Bramford

There was little fuss as I struggled to fight the urge to jump out of my seat, leap across the catwalk, gather Kate up in my arms and force her to take my hand in marriage. It all happened so quickly, and of course, now Kate had arrived, the show must go on.


James Small S/S 2012 by Gabriel Ayala

It was tricky to concentrate on the show knowing that My Kate was mere feet away, but being the consummate professional that I am, I took up my camera and started to study the clothes, being carefully to take a picture of Kate in between each look. The fashion on offer was actually great, and I don’t know why I was thinking that it might not be. The secondary venue at Fashion Scout is actually much nicer – a dark wood arch divides the old stone room, dark wood lines the floor and majestic chandeliers hover above the revellers. Models appear almost out of nowhere. You do lose sight of the models as they bound through the arch, unfortunately, but this ensured enough time to snap Kate excessively.


James Small S/S 2012 by Sam Parr

Hysteria mounted thanks to the special guests: Kate and her entourage whooped and cheered every look and wolf-whistled translucent shirts, which sent roars of laughter through the room. Last season’s sharp tailoring continued this time around, but had been given a more casual feel for the discerning gentleman who manages to looking devastatingly cool without any real effort during the summer months.


James Small S/S 2012 by Milly Jackson

Small’s mainstay silk shirts had been jazzed up with the aforementioned translucency, and romantic florals with an air of Liberty were the most aesthetically appealing pieces in the collection, particularly a shirt/shorts combination with identical print. I’m not sure I’d get away with it, but the model did with aplomb.

Small‘s sharp tailoring was dressed down with white ankle-high sports socks and Vans in varying colours – when I read this on the press release I wasn’t so sure about it, but seeing it in the flesh allowed it to make sense. Rich colours: plum and royal blue, and luxe materials: silk and velvet, made this collection Small‘s most sophisticated yet. Retaining an edge above his competitors with leopard print and camouflage short shorts, it’s Small’s sharp cuts and sophisticated tailoring that really set him above the rest. That and his stellar front row, of course.

Categories ,Annabelle Neilson, ,Antonia Parker, ,catwalk, ,Claire Kearns, ,combat, ,fashion, ,Floral prints, ,Freemasons’ Hall, ,Front Row, ,Gabriel Ayala, ,Gilly Rochester, ,illustration, ,James Brown, ,James Small, ,Jamie Hince, ,Kate Moss, ,Leopard Print, ,liberty, ,London Fashion Week, ,Meg Matthews, ,menswear, ,MenswearSS12, ,Milly Jackson, ,review, ,S/S 2012, ,Sadie Frost, ,Sam Parr, ,Silks, ,tailoring, ,The Kills, ,Translucent, ,Vans, ,Vauxhall Fashion Scout

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: Ones to Watch Baartmans and Siegel

Baartmans and Siegel SS 2012 by Barb Royal
Baartmans and Siegel S/S 2012 by Barb Royal.

Baartmans and Siegel are already making waves in menswear land: the upcoming brand is stocked by Harrods. A look at their S/S 2012 collection reveals why. It is an easy going range of summery suits, remedy accessories and separates in perfect boy tones: lots of pewter, store stone, price dusty blue and dashes of orange and caramel. Of particular note were the chunky leather satchels, snood silk scarves and cosy striped handknit cotton cardigans and jumpers, all worn with comfy brogues by classic shoemakers Grenson.

LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
All photography by Matt Bramford.

Baartmans Siegel LFW by Katie Allen
Baartmans Siegel S/S 2012 by Katie Allen.

Wouter Baartman and Amber Siegel are a Dutch/English design partnership who met whilst designing at Viktor & Rolf and became united over their love of beautiful craftsmanship and imaginative design.

Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Baartmans and Siegel (SS-2012) by Barb Royal
Baartmans and Siegel S/S 2012 by Barb Royal.

The Dust Drifters collection was inspired by the colours of an arid landscape, perfect for the modern traveller and Baartmans and Siegel‘s use of quality fabrics such as Irish linen and silk crepe contributes to the air of luxury. They describe themselves as ‘modern traditionalists’ and it’s easy to see how this ethos has been translated into clothing. Beautiful.

Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
All photography by Amelia Gregory.

Categories ,Amber Siegel, ,Barb Royal, ,Dust Drifters, ,dutch, ,English, ,Fashion Scout, ,Grenson, ,Handknit, ,Harrods, ,Katie Allen, ,lfw, ,Luxury, ,Matt Bramford, ,menswear, ,Ones To Watch, ,S/S 2012, ,Silk Crepe, ,Wouter Baartman

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: Ones to Watch Posthuman Wardrobe

Posthuman Wardrobe S/S 2012 by HoBoJoBo
Posthuman Wardrobe S/S 2012 by HoBoJoBo.

Driven by a desire to offer clothing that is rich with intellectual analysis as well as aesthetics, sale Posthuman Wardrobe delivered a thoroughly summery collection for Ones to Watch menswear at Fashion Scout. Designer Nimesha Gadhia is a pharmaceutical scientist turned Saville Row trained tailor and within this collection he looked at aspects of the interaction between people and furniture when lounging or sitting, malady incorporating upholstery fabrics.

Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
All photography by Amelia Gregory.

Posthuman Wardrobe S/S 2012 Dennis Brix
Posthuman Wardrobe S/S 2012 Dennis Brix.

For All Systems Gone there was a mixture of tailored and casual separates in a range of dust and pastel blues, cream, stone and grey with slashes of blood red as highlights. A loosely tailored trenchcoat was worn with rolled up sleeves and double breasted buttoning. Hooding was incorporated into jackets with sporty striped detailing but also featured as snood like accessories. A long coat came with an interesting ruched back, a bit like a waterfall. There was also plenty of men with bare chests – perhaps not a look to emulate but always a rather nice additional feature.

LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
All photography by Matt Bramford.

Posthuman Wardrobe S/S 2012 by Gareth A Hopkins
Posthuman Wardrobe S/S 2012 by Gareth A Hopkins
Posthuman Wardrobe S/S 2012 by Gareth A Hopkins.

Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
All photography by Amelia Gregory.

Categories ,All Systems Gone, ,Dennis Brix, ,Fashion Scout, ,Freemasons’ Hall, ,Gareth A Hopkins, ,HoBoJoBo, ,Intellectual, ,London Fashion Week, ,Matt Bramford, ,menswear, ,Nimesha Gadhia, ,Ones To Watch, ,Posthuman Wardrobe. LFW, ,review, ,S/S 2012, ,Saville Row, ,Scientist, ,Sitting, ,Upholstery

Similar Posts: