Amelia’s Magazine | Scandinavian womenswear designer Eyglo: New S/S 2012 Season Presentation Preview and Interview

Eyglo S/S 2012 by Aysim Genc
Eyglo S/S 2012 by Aysim Genc.



Eyglo Magret has been designing clothes since the age of 17. Graduating from the Iceland Academy of Arts in 2005 with a degree in Fashion Design, artistic Eyglo went on to intern with a number of highly respected fashion houses including Bernhard Willhelm, threeAsFOUR and Jeremy Scott – an impressive start, not to mention formidable resume for a first time graduate.


I first met Eyglo during Paris Fashion Week and instantly decided that I liked both her and her small, but expertly designed collection. Following our conversation, I discovered the thinking and creative process behind her refreshingly original concepts: talk dinosaur themes and sea-green hair and you’ve got my attention. 


Eyglo by Aysim Genc
Eyglo S/S 2012 by Aysim Genc.


Eyglo’s collections are often described as feminine and timeless with a signature nudge nudge, wink wink thrown in for added humour. I was drawn to the architectural simplicity of each piece for S/S 2012, particularly the sporty, easy to wear shapes found on funnel neck coats and wide fitting dresses; a big trend for next year if Paris’s spring/summer trade shows are anything to go by. Always one for working with natural fabrics, Eylgo is continuously reinventing her approach towards detail and pattern cutting, often giving a slight futuristic feel to her impishly charming creations that wouldn’t be out of place in a Tim Burton-esque fantasy.

Eyglo S/S 2012
Eyglo S/S 2012
Not only is 28-year-old Eylgo Magret a creative soul, but she also has one heck of a business orientated head on her shoulders. In 2010, she and nine other designers set up Icelandic-based boutique collective, Kiosk. The store pulls together a group of young designers under one roof offering something new and original to the fashion conscious youth of Reykjavik, Iceland.


Parallel to that of the Icelandic fashion scene itself, Eyglo has slowly but surely been creeping into the world’s international fashion radar over the past few years. Following our brief chat in Paris, I couldn’t resist the opportunity to speak to the Scandinavian designer in more depth about the direction for S/S 2012 and what the future holds for Icelandic brainchild, Kiosk.

Eyglo S/S 2012
Eyglo S/S 2012
After graduating from the Iceland Academy of Arts you interned with Jeremy Scott. How was it working with him, and what did you take away from the experience?

It was great! But the best part was probably the people that were there at the same time – Gerlan from Gerlan Jeans and Ingrid Gutto who is now the head designer for Alexander Wang Menswear. It was also amazing staying in the Hollywood hills with small deer, raccoons, skunks and other funny little animals running around outside the studio. I was mainly involved in pattern cutting and costume making, but I also got to design a dress for Madonna and Fischerspooner whilst I was there. I was also lucky enough to intern with ThreeASFOUR and Bernhard Willhelm. Each experience was completely different to the next. I’m really into experimental pattern making and I was lucky enough to be involved with different ways of acting out this process at three different companies.


Eyglo by Katie Gill
Eyglo S/S 2012 by Katie Gill.

You designed a dress for Madonna! Did you get to meet the lady herself?

No, I didn’t get to meet Madonna unfortunately; she had an assistant running around for her. I just got hold of the measurements and a reference picture and did my thing, but she did wear the dress in one of her music videos so I guess I fulfilled my duty! 
 
Which other designers do you look to for direction?
It can vary from season to season, but usually Givenchy, Lanvin, Mary Karantzou and many more. It’s always nice to look to the graduation collections from Central Saint Martins as well.



 
Eyglo S/S 2012 by Grace Duignan-Pearson
Eyglo S/S 2012 by Grace Duignan-Pearson.
 
What’s the inspiration behind your S/S 2012 collection?
It all stems from when my son came home from the library with a dinosaur book one day. That’s where I got the idea for the pattern and pleats, and I also scanned my own hair onto silk satin dresses. The collection has a bit of a sporty, animalistic vibe to it I guess.  
 
You and nine other designers co-own the Icelandic boutique store, Kiosk. Where did the idea behind the venture come from?
I’d originally been selling in KronKron and Liborius here in Reykjavik for some time; they’re both really nice boutiques so I had nothing to complain about. The whole idea for Kiosk came from my friend and we grouped together. Now it’s possible for me to sell my products cheaper, and I get more in my pocket at the end of the day. The nicest thing is that you get to stay in much better contact with your customers, for special orders and so on. We work one day a week each, split the rent and have a lot of fun being a group. We’re taking in three new brands at the beginning of November, whilst two of the original owners take a break to work on other things. I’d recommend this way of doing business for all young designers, it takes up a lot of time but pays back in so many ways in the end.

Eyglo S/S 2012 by Katie Gill
Eyglo S/S 2012 by Katie Gill.

Iceland is becoming more and more known for its emerging talent. Recession aside, what do you think the future holds for the Icelandic fashion scene?
It’s slowly growing. I remember when I was a teenager there was only mall shops and one second hand store – that was it! I guess that was the reason why I went into fashion design. I couldn’t find any clothes that were interesting enough for me. I graduated in 2005, and that was only the second year of graduates studying fashion in Iceland. Just 10-20% of each year’s graduates go on to actually do their own thing. We’ve held Reykjavik Fashion Festival twice now and hopefully it will be held again early next year. The event managed to get a lot of press here last time and I wouldn’t hesitate in taking part again.

Eyglo S/S 2012
Eyglo S/S 2012
When did you first decide that you wanted to be a fashion designer?
I was 17 and studying at business school – ha! It almost happened over a night and I’ve never looked back since. Not once. There’s nothing else that I would like to do, this is it. 
 
Eyglo S/S 2012 by Grace Duignan-Pearson
Eyglo S/S 2012 by Grace Duignan-Pearson.

How would you describe the typical Eyglo girl?
Clothing wise, I would say playful and classic but a total nerd! Though a happy and a confident nerd at that.  

What’s next for Eyglo?
I’m currently working on my designs for A/W 2012. I’m looking into crop circles; clearly I’ve been watching too many ancient aliens programs. I wouldn’t be surprised if I started a cult before the collection is actually shown, ha!

Categories ,Alexander Wang, ,AsFour, ,Aysim Genc, ,Bernhard Willhelm, ,Central Saint Martins, ,Eyglo, ,fischerspooner, ,Gerlan Jeans, ,Givenchy, ,Grace Duignan-Pearson, ,Hollywood, ,iceland, ,Iceland Academy of Arts, ,Jeremy Scott, ,Kate Rose Gill, ,Kiosk, ,KronKron, ,Lanvin, ,Liborius, ,Madonna, ,Mary Karantzou, ,Paris Fashion Week, ,Reykjavik, ,Reykjavik Fashion Festival, ,S/S 2012

Similar Posts:






Amelia’s Magazine | Simon Ekrelius: New S/S 2012 Season Interview

Simon Ekrelius S/S 2012 by Natalia Nazimek
Simon Ekrelius S/S 2012 by Natalia Nazimek.

Simon Ekrelius has been slowly building a reputation for his futuristic yet feminine style. Here’s a peek into his new S/S 2012 collection Bar-Red, page and a chance to find out more about his unique vision.

Simon Ekrelius S/S 2012 by Milly Jackson
Simon Ekrelius S/S 2012 by Milly Jackson.

What brought you from Sweden to set up your studio in London? 
I first discovered London in 1993 and since then I have been back and forth. My designs work better in London than in Sweden, healing where people are very careful with their wardrobe. In 2002 my partner Tom and I decided to move here and settle down.

Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
All photography by Marc Lavoie.

Simon Ekrelius S/S 2012 by Sampo Lehtinen
Simon Ekrelius S/S 2012 by Sampo Lehtinen.

You have a wonderful way of making futurism seem eminently female and wearable – what inspires you and how do you keep this look fresh each season?  
I’m inspired by many things other than fashion; architecture, painting, sculpture and artistic movements in general. I don’t look at the work of other fashion designers because I can’t help but be affected, which is not good for my creative process. I also tend to avoid fashion magazines, which helps to keep my head clear and enable me to work hard on my feelings for the next season. I decide what I really like and what I feel will work, bearing in mind that it’s easy to go way too crazy and futuristic. It’s important to find the right balance – that’s what fashion is all about.

Simon Ekrelius S/S 2012 by Natalia Nazimek
Simon Ekrelius S/S 2012 by Natalia Nazimek.

What in particular is the new season’s collection Bar-Red based on and what does the name refer to?
I think that back in 1919 people were maybe experiencing similar things to what we are going through now, so Bar-Red is based on the Bauhaus movement, mainly with regards the geometric forms used in architectural design. I like the way that the Bauhaus integrated different forms in order to construct a new kind of style and I translated this into our time so that the collection is not completely retrospective. Bar-Red is so named because it can also mean Barred. The shape of a Bar is rectangular and the colour Red is the main colour in the collection, plus the words Bar and Red work together perfectly. I used bar-shaped objects in my prints such as cigarettes and there are big chunky arrows pointing at naughty areas or sometimes just away.

Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius S/S 2012 by Sampo Lehtinen
Simon Ekrelius S/S 2012 by Sampo Lehtinen.

You showed in Ottawa this season which is quite exciting – how did this come about?
I was asked to take part by the organisers of Ottawa Fashion Week and at first I did not even believe they had a fashion week. Plus it was during Paris Fashion Week, which was very awkward. But they wanted me to come so badly that they offered me a very good package, so then I just couldn’t say no, especially since the economy in Europe is so tough now. I met members of the Swedish embassy when I was over there and that was interesting because they want to import more independent Swedish design to Canada.

Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius by Gareth A Hopkins
Simon Ekrelius by Gareth A Hopkins.

Will you be showing again in London anytime soon? We loved your last catwalk show with On/Off here. Any London based plans that we can share with readers?
Yes, absolutely, I’m planning to do an exhibition again next season at London Fashion Week. Perhaps I will share space with another designer to see how that goes, and after that I’m sure that I will be back on the catwalk again. But it all depends on the sales I’m afraid…

Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius Bar-Red SS 2012
Simon Ekrelius S/S 2012 by Lesley T Spencer
Simon Ekrelius S/S 2012 by Lesley T Spencer.

What is your preferred music to listen to when you are working and have you discovered any new musicians or bands recently that we should know about?
I’m just putting together a playlist on Spotify, and it features Grace Jones, Best Coast, Fever Ray, The xx and The Knife. When I am working I sometimes listen to 6 Music, but sadly I don’t have much time to really discover new bands.

Simon Ekrelius Bar-Red SS 2012 - illus
Illustration by Simon Ekrelius.

Your fashion illustrations are beautiful – how do you ensure this side of your work practice stays alive?
I do my illustrations as I go along. I create them in my head and then if I have a pen, some colours and a bit of paper they will come out automatically like a machine. So I will always illustrate as long as I am creatively productive. They are not always pretty – sometimes they are just a few lines that will help me to remember what has come into my head.

Simon Ekrelius S/S 2012 by Milly Jackson
Simon Ekrelius S/S 2012 by Milly Jackson.

What are your future plans for the Simon Ekrelius brand? 
Aww, this is a difficult one! I think for the moment I just want to get a better relation with buyers abroad and perhaps one boutique here in London to stock Simon Ekrelius exclusively. But then of course it would be great to eventually do my own shows in Paris or London, with high level production so that I can explain my stories properly in all areas. After that I would like to have my own place (to sell from). But first I need to focus on finding buyers.
 

Categories ,6 Music, ,architectural, ,Bar-Red, ,bauhaus, ,Best Coast, ,Buyers, ,Fever Ray, ,Futuristic, ,Gareth A Hopkins, ,Grace Jones, ,illustration, ,Lesley T Spencer, ,london, ,London Fashion Week, ,Marc Lavoie, ,Milly Jackson, ,Natalia Nazimek, ,onoff, ,Ottawa Fashion Week, ,paris, ,S/S 2012, ,Sampo Lehtinen, ,Simon Ekrelius, ,Spotify, ,Swedish, ,The Knife, ,The XX

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: Ones to Watch Baartmans and Siegel

Baartmans and Siegel SS 2012 by Barb Royal
Baartmans and Siegel S/S 2012 by Barb Royal.

Baartmans and Siegel are already making waves in menswear land: the upcoming brand is stocked by Harrods. A look at their S/S 2012 collection reveals why. It is an easy going range of summery suits, remedy accessories and separates in perfect boy tones: lots of pewter, store stone, price dusty blue and dashes of orange and caramel. Of particular note were the chunky leather satchels, snood silk scarves and cosy striped handknit cotton cardigans and jumpers, all worn with comfy brogues by classic shoemakers Grenson.

LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
All photography by Matt Bramford.

Baartmans Siegel LFW by Katie Allen
Baartmans Siegel S/S 2012 by Katie Allen.

Wouter Baartman and Amber Siegel are a Dutch/English design partnership who met whilst designing at Viktor & Rolf and became united over their love of beautiful craftsmanship and imaginative design.

Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Baartmans and Siegel (SS-2012) by Barb Royal
Baartmans and Siegel S/S 2012 by Barb Royal.

The Dust Drifters collection was inspired by the colours of an arid landscape, perfect for the modern traveller and Baartmans and Siegel‘s use of quality fabrics such as Irish linen and silk crepe contributes to the air of luxury. They describe themselves as ‘modern traditionalists’ and it’s easy to see how this ethos has been translated into clothing. Beautiful.

Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
All photography by Amelia Gregory.

Categories ,Amber Siegel, ,Barb Royal, ,Dust Drifters, ,dutch, ,English, ,Fashion Scout, ,Grenson, ,Handknit, ,Harrods, ,Katie Allen, ,lfw, ,Luxury, ,Matt Bramford, ,menswear, ,Ones To Watch, ,S/S 2012, ,Silk Crepe, ,Wouter Baartman

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: Ones to Watch Posthuman Wardrobe

Posthuman Wardrobe S/S 2012 by HoBoJoBo
Posthuman Wardrobe S/S 2012 by HoBoJoBo.

Driven by a desire to offer clothing that is rich with intellectual analysis as well as aesthetics, sale Posthuman Wardrobe delivered a thoroughly summery collection for Ones to Watch menswear at Fashion Scout. Designer Nimesha Gadhia is a pharmaceutical scientist turned Saville Row trained tailor and within this collection he looked at aspects of the interaction between people and furniture when lounging or sitting, malady incorporating upholstery fabrics.

Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
All photography by Amelia Gregory.

Posthuman Wardrobe S/S 2012 Dennis Brix
Posthuman Wardrobe S/S 2012 Dennis Brix.

For All Systems Gone there was a mixture of tailored and casual separates in a range of dust and pastel blues, cream, stone and grey with slashes of blood red as highlights. A loosely tailored trenchcoat was worn with rolled up sleeves and double breasted buttoning. Hooding was incorporated into jackets with sporty striped detailing but also featured as snood like accessories. A long coat came with an interesting ruched back, a bit like a waterfall. There was also plenty of men with bare chests – perhaps not a look to emulate but always a rather nice additional feature.

LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford
All photography by Matt Bramford.

Posthuman Wardrobe S/S 2012 by Gareth A Hopkins
Posthuman Wardrobe S/S 2012 by Gareth A Hopkins
Posthuman Wardrobe S/S 2012 by Gareth A Hopkins.

Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory
All photography by Amelia Gregory.

Categories ,All Systems Gone, ,Dennis Brix, ,Fashion Scout, ,Freemasons’ Hall, ,Gareth A Hopkins, ,HoBoJoBo, ,Intellectual, ,London Fashion Week, ,Matt Bramford, ,menswear, ,Nimesha Gadhia, ,Ones To Watch, ,Posthuman Wardrobe. LFW, ,review, ,S/S 2012, ,Saville Row, ,Scientist, ,Sitting, ,Upholstery

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day: Fashion East Installations


Astrid Andersen S/S 2012 by Antonia Parker

The Fashion East Menswear display always guarantee a treat at fashion week. The grandiose rooms around the courtyard at Somerset House are transformed into mini installations of the various menswear designers, sildenafil and it’s grand to see so much talent side by side.

This season was no exception. I started at the main entrance, naturally, where burley bouncers were insisting anyone let inside had pre-registered with the British Fashion Council. So, for example, if one of the designers’ grandmothers wanted to see the fruits of their grandchildrens’ successes, they had to go to the other side of Somerset House to register. A bit silly, I thought.

Nevertheless, once I’d presented my credentials I was allowed inside and I quickly necked a champagne. Here’s a whistle stop tour via the wonderful mediums of illustration and photography.

WILLIAM RICHARD GREEN

William Richard Green S/S 2012 by Rukmunal Hakim

ASTRID ANDERSEN


Astrid Andersen S/S 2012 by Celine Elliott

MATTEO MOLINARI


Matteo Molinari S/S 2012. Amazing sunglasses that I’m already saving up for. That is all.

CASSETTE PLAYA

Cassette Playa by Gabriel Ayala

AGI & SAM

Agi & Sam S/S 2012 by Claire Kearns


All photography by Matt Bramford

Watch some highlights from the installations here:

Categories ,Agi & Sam, ,Antonia Parker, ,Astrid Andersen, ,Cassette Playa, ,Celine Elliott, ,Claire Kearns, ,Creepers, ,Fashion East, ,Gabriel Ayala, ,Gym, ,lace, ,London Fashion Week, ,Matteo Mollinari, ,menswear, ,MenswearSS12, ,Newgen, ,Rukmunal Hakim, ,S/S 2012, ,Somerset House, ,Sunglasses, ,video, ,William Richard Green

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Presentation Review: U.Mi-1


U.Mi-1 S/S 2012 by Gareth A Hopkins

Walking through the hallowed halls of the Freemasons’ building, salve I couldn’t help but think I was actually appearing in an episode of BBC One’s Spooks. Heals clip-clopped on marble flooring, cialis 40mg echoing around the grandiose interior, help darkened wood, glass cabinets filled with associated paraphernalia. I couldn’t shake the feeling I was actually there to meet with the Home Secretary; that Harry Pearce was lingering somewhere in the shadows. He wasn’t, of course, he’s fictional; and I was dressed *way* too good to be doing such silly business as saving the world from terrorists.

Instead, for this presentation by menswear label U.Mi-1, the room we were in was filled not with MI5 Suits, but with boys wearing oversized-blazers, and girls who all seemed to have more-hair-than-clothes; all clutching man-bags or purses, cameras, notepads and complimentary herb-infused juice drinks. I’ve no idea why they were ‘herb-infused’. One assumes it was to give the idea that they were laced with vodka. It worked.


All photography by Matt Bramford

Upstairs, on the first floor, in the room we had converged in, was a presentation that felt more like a piece of theatre than it did a fashion show. Divided into two rooms, the first was lit only by the light from a projector on the wall; while the over-zealous pouring of the aforementioned juice drinks gave a heavy, over-burdened incense-like smell to the proceedings.


U-Mi.1 S/S 2012 by Rukmunal Hakim

The projector reel showed images two models at one time against a white wall. Standing side by side, the two boys would interact, not so much with each other but with their clothes: laughing as they pulled at button holes, braces, hemlines and creases, before changing to two new boys in two new outfits.

In the second, brighter room, the same models were present, only this time in the flesh and frozen: scattered across the back of the room to create a tableau of gorgeous fellas. This only heightened the theatricality of the event, thanks in part to the fact that the growing crowd (us included) were standing around the models as if there were a barrier between us and them: them on a stage, us an audience.

It wasn’t until, as we pulled out our camera, easily the biggest one there (size matters), that some man with a clipboard informed us we could get closer and the rigidness of the event shifted into something more real: journalists writing notes, models moving from one statuesque pose to another. And we lead the way, pioneers that we are. We twice contemplating striking a frozen pose in the centre of the room, hoping that revellers of the collection might confuse us for an eighth model.

The collection on offer was mostly made up of muted colours and pastel shades, simple lines and classic cuts. At one point I saw a girl jot down The Great Gatsby as a footnote, but she’d obviously never read F. Scott Fitzgerald‘s classic: these boys weren’t Jay Gatsby, they were the boys in Brideshead, dipped in sepia tones and burnt sienna, like something from a Sofia Coppola movie. Seams had been piped in contrasting colours, discreet checks were teamed with pale pastels and styled with thick-rimmed glasses and brown leather loafers.

Outside, still caught up in the spring-like warmth of the collection, my PA duties to Matt Bramford had drawn to a close. I could’ve lingered all day, only he then actually started calling me Alex Forrest (Glenn Close in Fatal Attraction) and I had to bid adieu to Fashion Week for another year; all Brideshead illusions truly shattered.

Categories ,Alex Forest, ,Brideshead Revisited, ,checks, ,F. Scott Fitzgerald, ,Fatal Attraction, ,Freemasons’ Hall, ,Gareth A Hopkins, ,Glenn Close, ,Gozi, ,Harry Pearce, ,London Fashion Week, ,Matt Bramford, ,menswear, ,MenswearSS12, ,MI5, ,Piping, ,Presentation, ,review, ,Rukmunal Hakim, ,S/S 2012, ,Sofia Coppola, ,Spooks, ,Suits, ,tailoring, ,The Great Gatsby, ,U.Mi-1, ,Vauxhall Fashion Scout

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Presentation Review: Craig Lawrence

Craig Lawrence S/S 2012 by Meagan Morrison

Craig Lawrence S/S 2012 by Meagan Morrison

I’m quite partial to a knitted design – one of my favourite designers is Mark Fast, order whose spun creations I yearn for, and I loved the A/W 2010 work of graduate student Phoebe Thirlwall. I’m also very fond of Craig Lawrence, whose work I have followed and celebrated, and so I was eagerly anticipating his intimate salon show at The Portico Rooms at Somerset House, the perfect surrounding for the debut of his S/S 2012 collection. An excitement it appeared that was shared by everyone else attending London Fashion Week… The queue for the presentation wound round the marble staircase of Somerset House, and snaked along the grand hall – a bit of a change from what Matt Bramford had seen the previous year.

Craig Lawrence S/S 2012

Craig Lawrence S/S 2012 – All photography courtesy of Ella Dror PR

Craig Lawrence is a London Fashion Week must-see. For six seasons, before he graduated from Central Saint Martins and set up his own label, Craig produced knitwear for the outlandish designer Gareth Pugh. He showed his debut collection for A/W 2009, which won him The British Fashion Council’s NEWGEN sponsorship. The Council’s faith and support continues, as this season sees Craig celebrating his sixth season under the sponsorship. As I was finally ushered into the room and asked to find myself a square inch of space, I spotted blogger Susie Bubble on the front row. I realised what a hot ticket this show was, and thought that maybe next year’s space should be rethought, regardless of the atmospheric surroundings. By the time the doors were closed, every seat in the room had been taken, but in this close setting, I couldn’t have asked for a better view of the clothes.

Craig Lawrence S/S 2012 - All photography courtesy of Ella Dror PR

Craig’s primary inspiration for the collection was the seaside photo sets of British documentary photographer Martin Parr. Parr is known for projects that explore modern life in England, and for his sense of humour that runs through his photos. He claims that the seaside is one of the most fascinating places for people watching, where we lose our inhibitions and where true personalities are unveiled. As the first looks of Craig’s collection were presented, the influence of the British seaside towns was clear, but rather from the depths of the sea, instead of the beach and its holiday makers. The models were enchanting sea creatures. Adorned in the metallic threads of a fisherman’s net or wrapped seaweed, in the colours of the ocean and washed up treasures and sun baked sand, with headpieces like sea coral reefs. Craig presented a rich and textured collection of knitwear in a palette of pastel and muted hues, run with metallic details.

Craig Lawrence S/S 2012

Last season’s moody palette of dark metallic blues, purples and black was replaced with a lighter, gentler combination of creams, pale mint greens and pinks. As the models swayed down the short catwalk they glistened with every step. Craig Lawrence collaborated with Swarovski Elements for this collection which gave a sparkle of luxury to his intricately knitted designs. Swarovski Pale Crystal yarns and fibres had been woven into individual pieces, which caught the bright lights of The Portico Rooms as the models revolved to face each wall of the room. The Swarovski crystals were also sewn in to other designs as pure embellishment.

Craig Lawrence S/S 2012 by Megan Thomas

Craig Lawrence S/S 2012 by Megan Thomas

It was apparently the idea of the Essex phenomenon ‘vajazzling’ that inspired Lawrence’s use of Swarovski crystal fibres for this season, but with this influence aside, it was a sophisticated and refined concept that pushed the collection to another level. Craig’s material of choice, unique Kyototex metallic yarns, keeping to the sea-theme in cream and shell colours, were woven into the designs, adding to the luxuriance and feminine appeal of each look.

Craig Lawrence S/S 2012 - All photography courtesy of Ella Dror PR

Layering was an important detail across the whole collection. The dresses and skirts were flowing, with knitted bralets, metallic leggings and tights worn underneath. There was also a mix of body-con wrap pieces, worn over designs such as a flowing lace-hole knitted maxi skirt, or tank top dress, and super wearable raglan-sleeved tops with elasticated vests which would add a perfect metallic shimmer for day or night. The Swarovski crystal embellishments added texture, and luxuriance. The draped designs left the body effortlessly, as the narrator explained how the pieces were knitted without elastic to create a looser, relaxed fit.

Craig Lawrence S/S 2012 - All photography courtesy of Ella Dror PR

One of the best things about a salon show is the chance to gain a greater understanding of the make up of the collection. For each of the 18 looks, a very well spoken narrator took the audience through the individual components, and explained the techniques undertaken. This replaced the usual upbeat modern song, and was a welcome point of difference. Through this, the salon show to me felt like a proper couture show, harking back to old fashion houses and buying appointments. There was a real sense of charm and nostalgia to this which I know is also an influence that Craig cites from his childhood in the countryside town of Ipswich.

Craig Lawrence S/S 2012

It was great – the audience was able to learn so much from the commentary. The narrator gave away details of craftsmanship that made you study Craig’s work as it came out one by one. We learnt that many of the pieces were created from a single thread to maintain the weightlessness. Indeed some of the designs looked like finely spun gold fisherman’s nets, and the models were beautiful sea creatures that had been caught in the webbing. The narration really helped to emphasise the level of work that had gone into creating this collection.

Craig Lawrence S/S 2012 by Gilly Rochester

Craig Lawrence S/S 2012 by Gilly Rochester

This was not the only aspect of the salon show that ensured it achieved a polished finish – the show was also styled by Dazed and Confused’s fashion editor Kate Shillingford, who has been a strong support of Craig’s career from the start, and oversees the creative direction of the label. Her expertise was really evident – no hanging yarn was out of place, the handmade shoes from Natacha Marro shoes fitted with the otherworldly air, and the delicate woven headpieces made by Steven Doherty were a superior finish acting as sparkling coral reefs, encased around the models heads.

I was mesmerized by Craig Lawrence’s embellished and shimmering sea-bed inspired offering. The pastel tones, metallic yarns and crystal details were subtle, serene and luxuriant. It was a fantastic collection that fully demonstrated his ability for producing knitwear that is challenging yet wearable, and significantly as a young designer, constantly pushing forward.

Categories ,british fashion council, ,Craig Lawrence, ,Crystals, ,Ella Dror PR, ,fashion, ,Gilly Rochester, ,Katie Shillingford, ,knitting, ,knitwear, ,lfw, ,Mark Fast, ,Martin Parr, ,Matt Bramford, ,Meagan Morrison, ,Megan Thomas, ,Metallic, ,Miranda Williams, ,Newgen, ,Phoebe Thirlwall, ,Presentation, ,S/S 2012, ,Salon Show, ,Somerset House, ,Swarovski, ,Womenswear

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Presentation Review: Tata Naka

Taka Nata S/S 2012 by Alison Day
Taka Nata S/S 2012 by Alison Day.

Turning up to the Tata Naka presentation I had very little idea of what to expect but I had been most intrigued by their invitation, try a dance card with mini pencil attached as if to list dances. I have always loved Tata Naka; their combination of colourful painted print designs and loose fitting but cleverly cut shapes is right up my street.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012 by Yelena Bryksenkova
Tata Naka S/S 2012 by Yelena Bryksenkova.

The presentation was held in the Portico Rooms and as I walked in I felt as though I’d chanced upon a private studio session. Huge lights, photographer, cure stylist. It took me right back to the days when I spent a lot of time loitering around on fashion shoots for magazines such as The Face and I-D. And, it turns out that this was the entire intention. By combining their time in Somerset House with the creation of look book images, Tata Naka had very cleverly made the most of their time and money as well as opening up the creative process for all to see. Absolutely genius.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012 by Yelena Bryksenkova
Tata Naka S/S 2012 by Yelena Bryksenkova.

The shoot had been going for some hours when I arrived, and the team were onto the last look of the day – seven girls clad in fabulously colourful drop waist, oversized and kaftan shaped tropical dresses. For S/S 2012 Tata Naka were inspired by 1950s east coast chic, combined with flowery resort glamour… and these last garments screamed Aloha.

Taka Naka S/S 2012 by Clare Twomey
Taka Naka S/S 2012 by Clare Twomey.

The models stood in formation on chairs against a black background with rose petals scattered across the floor, in an approximation of a famous Pina Bausch dance sequence. The much loved choreographer’s work had inspired the whole shoot, hence the dance card invitations.

Tata Naka Fashion Illustration By Vicky Newman
Tata Naka S/S 2012 by Vicky Newman.

Attendees were served fresh lemonade in Tata Naka themed bottles decorated with carnations as we circulated around the shoot. We were able to take our own photos and see the others on a computer screen as the team scrutinised the latest official shots.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012. All photography by Amelia Gregory.

Twin sisters Tamara and Natasha Surguladze graduated from Central Saint Martins in 2000, and their label, Tata Naka, celebrated it’s tenth anniversary recently. The brand, which encompasses diffusion lines Stolen Memories and Tata Naka Shrunk for children, is celebrated worldwide yet curiously they have no stockists in the UK. It seems utterly bizarre to me that these talented designers are not more widely feted in the country where they trained and have chosen to make their home. Let’s hope that changes soon.

Categories ,Alison Day, ,Aloha, ,Central Saint Martins, ,Choreographer, ,Clare Twomey, ,dance, ,lfw, ,London Fashion Week, ,Look Book, ,Pina Bausch, ,Portico Rooms, ,Presentation, ,S/S 2012, ,Shoot, ,Somerset House, ,Stolen Memories, ,Tamara and Natasha Surguladze, ,Tata Naka, ,Tata Naka Shrunk, ,Twins, ,Vicky Newman, ,Yelena Bryksenkova

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Presentation Review: Tata Naka

Taka Nata S/S 2012 by Alison Day
Taka Nata S/S 2012 by Alison Day.

Turning up to the Tata Naka presentation I had very little idea of what to expect but I had been most intrigued by their invitation, a dance card with mini pencil attached as if to list dances. I have always loved Tata Naka; their combination of colourful painted print designs and loose fitting but cleverly cut shapes is right up my street.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012 by Yelena Bryksenkova
Tata Naka S/S 2012 by Yelena Bryksenkova.

The presentation was held in the Portico Rooms and as I walked in I felt as though I’d chanced upon a private studio session. Huge lights, photographer, stylist. It took me right back to the days when I spent a lot of time loitering around on fashion shoots for magazines such as The Face and I-D. And, it turns out that this was the entire intention. By combining their time in Somerset House with the creation of look book images, Tata Naka had very cleverly made the most of their time and money as well as opening up the creative process for all to see. Absolutely genius.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012 by Yelena Bryksenkova
Tata Naka S/S 2012 by Yelena Bryksenkova.

The shoot had been going for some hours when I arrived, and the team were onto the last look of the day – seven girls clad in fabulously colourful drop waist, oversized and kaftan shaped tropical dresses. For S/S 2012 Tata Naka were inspired by 1950s east coast chic, combined with flowery resort glamour… and these last garments screamed Aloha.

Taka Naka S/S 2012 by Clare Twomey
Taka Naka S/S 2012 by Clare Twomey.

The models stood in formation on chairs against a black background with rose petals scattered across the floor, in an approximation of a famous Pina Bausch dance sequence. The much loved choreographer’s work had inspired the whole shoot, hence the dance card invitations.

Tata Naka Fashion Illustration By Vicky Newman
Tata Naka S/S 2012 by Vicky Newman.

Attendees were served fresh lemonade in Tata Naka themed bottles decorated with carnations as we circulated around the shoot. We were able to take our own photos and see the others on a computer screen as the team scrutinised the latest official shots.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012. All photography by Amelia Gregory.

Twin sisters Tamara and Natasha Surguladze graduated from Central Saint Martins in 2000, and their label, Tata Naka, celebrated it’s tenth anniversary recently. The brand, which encompasses diffusion lines Stolen Memories and Tata Naka Shrunk for children, is celebrated worldwide yet curiously they have no stockists in the UK. It seems utterly bizarre to me that these talented designers are not more widely feted in the country where they trained and have chosen to make their home. Let’s hope that changes soon.

Categories ,Alison Day, ,Aloha, ,Central Saint Martins, ,Choreographer, ,Clare Twomey, ,dance, ,lfw, ,London Fashion Week, ,Look Book, ,Pina Bausch, ,Portico Rooms, ,Presentation, ,S/S 2012, ,Shoot, ,Somerset House, ,Stolen Memories, ,Tamara and Natasha Surguladze, ,Tata Naka, ,Tata Naka Shrunk, ,Twins, ,Vicky Newman, ,Yelena Bryksenkova

Similar Posts:





Amelia’s Magazine | London Fashion Week S/S 2012 Presentation Review: Teatum Jones


Teatum Jones S/S 2012 by Faye West

On Friday afternoon I took myself up the Strand to the RSA‘s grand London venue, viagra 60mg a little past the Savoy. It’s a bloody nightmare trying to get up the Strand these days. You’re either barging tourists out of the way with your London Fashion Week tote bag or stopping to give them directions. I hate that Londoners have such a mean reputation when it comes to tourists so I always smile and say ‘yes, the Ly-SEE-um is just that way, m’love’ and save my expletives until they’re out of earshot.


Teatum Jones S/S 2012 by Emma Block

I was heading for a presentation by Catherine Teatum and Rob Jones – collectively Teatum Jones, who promise ‘effortless chic‘ and ‘contemporary elegance.‘ Well, they certainly served up heaps of this on Friday. I first heard about them six months ago when they were listed on the BFC’s emerging talent roster, so it was exciting to finally get the chance to check out their wares in person.

It’s so easy to get a presentation wrong. This miserable age of austerity that we’re currently living in has forced many designers to abandon the catwalk in favour of a static set-up, but you never really know what you’re going to get. Sometimes it’s a film screening, sometimes one model stooped and forlorn in a corner while people ‘yah, yah‘ around him or her. This was a good presentation, thankfully; an amazing one, in fact. I knew it was going to be good when a gentleman who wouldn’t look out of place on a runway thrust me a vodka martini. At last: a big ol’ drink.

The RSA‘s venue is quite something. Its Georgian interior couldn’t have been a better match for this stunning collection of exquisite clothes. The room where the presentation was held had huge ceilings, enormous fireplaces and period features; the pastel colours of the walls appearing as if they had been painted especially for the occasion. A mock sort of sitting room-like set had been constructed in the centre, and people filed around this voyeuristic set-up in practical silence. A soundtrack of the Flamingos’ I Only Have Eyes For You (the second time I’d heard that song that day – TREND ALERT) and Patsy Cline’s Three Cigarettes in an Ashtray almost made me weep – saved from tears only by the feeling of excitement that this design duo had got it so right.

Illustrator/contributor extraordinaire Emma Block and her live fashion illustrations

I should probably stop banging on about the bloody room and talk about the clothes, right? Well, they were equally flawless. A handful of models, positioned on a central island, moved slowly around various pieces of furniture in flowing frocks with huge trains. Each frock featured discreet digital prints in gorgeous muted pastel colours, and the models were styled with a hint of 1920s/30s glamour – full red lips, tight curls. They didn’t smile much (that would have ruined it) but as they playfully crept around the set, an imposing chandelier hanging above, it actually looked like they were enjoying themselves. Result!


Teatum Jones S/S 2012 by Faye West

These dresses were expertly cut and the craftsmanship was faultless – that’s another good thing about a presentation, it sorts the men from the boys (I mean, it exposes poorly made garments). Layers of fabric had been fused together in a slightly oddball fashion but this provided a perfect marriage of classic and contemporary. In their own words, there’s ‘structure and fluidity‘. I couldn’t have put it better myself, which is why I copied it.

A row of static mannequins along the window edge displayed the rest of the collection – more dreamy yet subtle colours mixed with vivid yellows. These pieces showed Teatum Jones‘ commercial flair, but the winners were the show pieces, best viewed with a martini through a fake window.


All photography by Matt Bramford

Categories ,1920s, ,1930s, ,Catherine Teatum, ,Emma Block, ,fashion, ,Faye West, ,London Fashion Week, ,Martinis, ,Matt Bramford, ,pastels, ,Patsy Cline, ,Presentation, ,review, ,Rob Jones, ,rsa, ,S/S 2012, ,Savoy, ,Strand, ,Teatum Jones, ,The Flamingos, ,Trace PR, ,Trace Publicity, ,Womenswear

Similar Posts: