Super Super

Eye of the World S/S 2012 collection by Milly Jackson.

Hope Von Joel is a multi-talented knitwear designer, more about stylist, see fashion editor and accessories designer. But just how does she do it all? Read on to find out more about Eye of the World Designs.

Hope, you studied knitwear at Central Saint Martins and have also worked with the likes of Alexander McQueen, Gareth Pugh and Charlie le Mindu. As a stylist you’ve been a fashion editor for Super Super and now at Fiasco Magazine. What prompted the move into accessories design and was it a steep learning curve?
During my time at Central Saint Martins I worked at the houses of McQueen and Pugh on knitwear and design. These where both invaluable experiences and have definitely shaped by view of fashion to this date. It was a pleasure to see how the Design teams worked on the process behind such imaginative and wonderful collections. Styling wise yes I have previously worked with Charlie Le Mindu on his catwalk collection and Look Book; his creative flair is addictive and he is definitely a very capable and imaginative designer and business man! Styling for me is a great pleasure, I have worked on all sorts of projects from editorials for Elle Girl, Vogue, Oyster etc, to various fashion shows and big creative advertising campaigns – it’s a job with many different dimensions. I am always thrilled to work with clothing and accessories which break boundaries and challenge perceptions of the female form.  

Eye of the World Designs created for Brooke Roberts A/W 2012.

WIth this in mind the move over to accessories designing was quite easy. Having studied the concept of design at Central Saint Martins and seeing what is on offer from the bigger design houses I felt there was definitely a place in the market for sustainable, beautifully designed and hand finished pieces that are also made in the UK. What is nice about this sort of design is the fact that people can follow it from the design to the finished piece. Much of our raw materials are recycled or reclaimed and this gives the buyer a personal experience. I had the opportunity to work with Brooke Roberts because I was styling her collections, and it has been a great platform to launch the designs and see them worn with knitwear, which is another one of my passions.

Eye of the World accessories created for Brooke Roberts A/W 2012.

How do you juggle your different jobs? 
It’s about time management and everything has its place. The way I work is very creative but things overlap and that’s the joy of London and the creative scene. I am with an agent in London for my styling: Clicks and Contacts. They are a great creative push in that area and the rest I am learning along the way. 

Eye of the World accessories created for Brooke Roberts A/W 2012.

What’s in a name? How did you come up with Eye of the World designs?
Eye of the World Designs was thought up by my business partner Liam Motyer when we where travelling in South America. It became one of our favourite sayings and can apply to anything and everything. Our love of the organic form of wood seemed to offer a great view point on the world. I like the way it influences everything, very much like fashion; and so our use of wood has stuck.

Eye of the World S/S 2012 belts by Estelle Morris.

What inspires you when you start creating a collection and how do you ensure your ideas are translated into successful accessories. What parameters do you need to consider?
Colour colour colour colour… and wood. We take influences from anything and everything, from organic forms to marbles and glass… really anything that touches us. The colours of wood play a great influence, so if something doesn’t go with wood it’s not for us! This season we have been loving Orchids, Marbles and Wood. We always consider the season, who our customer is and what she is going to wear our accessories for. It’s like playing dress up with your favourite doll, creating a scene, place and style for each particular season.

Eye of the World accessories created for Brooke Roberts A/W 2012.

Most of your designs use wood – why is this and where do you source your wood from?
All our wood is sustainable, reclaimed or recycled and sourced locally to SE London. The reason we love wood is because Liam is a master craftsmen and his creativity and flair is in his manipulation of wood. We design and hand make every piece together in Peckham, with much love.

Eye of the World Designs S/S 2012.

Your pieces are notable for being extremely bold. How do you think they are best worn?
With a smile and a confidence that belongs to the wearer. I think that you should wear your clothes and accessories instead of letting them wear you.

Eye of the World accessories created for Brooke Roberts A/W 2012.

Your collection is styled with knitwear by Brooke Roberts – how does this collaboration work, and does it make you miss the world of knitwear? Any chance of a return?  
We worked with Brooke Roberts on two collaborations this season and last season. Last season I also styled her collections as I have done for some time. Her knitwear is luxurious and beautifully finished and her organic forms lend themselves to wooden accessories beautifully. I would love to return to knitwear and sometime soon I know I will! It’s a love and once you have the bug and the creative knowledge it’s like riding a bike.

You recently created a special piece for the Converse Bag range. Can you tell me a little bit more about this project and what inspired your design?
Working with Converse was ace, we where asked to design a bag that reflected our love for Back to School. For us school was about movies, skating and moving forwards with speed. So we referenced the movie Back to the Future and created a real treat – a wooden and red flocked bag that combines music and design. Our signature is wood and so it seemed a perfect combination. The wood was all reclaimed and matched the original bags colour and the flocking is a technique that we are perfecting at the moment. We are also flocking wooden hats for editorials, so watch this space. We had a ball making the Converse bag and look forward to more projects in the future.

What’s next for Eye of the World?
Well the world is our oyster. We hope to make more bespoke accessories because we love making extravagant pieces, which we have done for a few mega editorials that will be out in some big publications shortly. We are also now working on an A/W 2012 collection that will sparkle you all away. Eye of the World Designs continues to collaborate with all sorts of people. Our master craftsman Liam is creating some pieces with furniture makers Hendzel and Hunt for Designersblock and also for Selfridges. Lastly but most excitingly Eye of the World Designs for Brooke Roberts are now available to buy at Browns Focus and bespoke pieces are available directly from us.

You can follow Hope Von Joel‘s exploits on her blog, and don’t forget to take a peek at the Eye Of The World website too.

Written by Amelia Gregory on Friday October 14th, 2011 7:30 pm

Categories ,accessories, ,Alexander Mc Queen, ,Back to School, ,Brooke Roberts, ,Browns Focus, ,Central Saint Martins, ,Charlie le Mindu, ,Clicks and Contacts, ,Converse Bag, ,Designersblock, ,Elle Girl, ,Estelle Morris, ,Eye of the World, ,Fashion Editor, ,Fiasco Magazine, ,Gareth Pugh, ,interview, ,knitwear, ,Liam Motyer, ,Marbles, ,Milly Jackson, ,Orchids, ,Oyster, ,Peckham, ,Reclaimed, ,recycled, ,S/S 2012, ,Selfridges, ,stylist, ,Super Super, ,sustainable, ,vogue, ,wood, ,Woodcraft

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