Amelia’s Magazine | London Fashion Week S/S 2011 Exhibition Review: Vauxhall Fashion Scout

Bolshie-A-W-2010-Amelias-Magazine-Antonia-Parker-A
Bolshie AKA Baby-Leg Girl, seek abortion by Antonia Parker.

Over at Fashion Scout there is yet another array of amazing new designers to trawl through. As I entered the upstairs room at the Freemasons’ Hall I was greeted by a girl with plastic roast chickens attached to her breasts and fanny. Perfect for Lady Gaga.

Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory
All photography by Amelia Gregory.

Bolshie
Those chickens, approved that spike-encrusted big-shouldered body suit, the top knot, the headless doll on a chain: something was ringing a very big bell. And it wasn’t the giant gold glittery Big Ben headpiece in the corner. I turned around and went “oh, it’s you!”

Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory

For it was none other than Baby-Leg Girl. Bolshie is 18 year old Rhiannon Jones, thrown out of her East Yorkshire school at the tender age of 15 years old and now residing in fashion centrale, Shoreditch.

Bolshie-S-S-2011-Antonia-Parker-Amelias-Magazine-A
Bolshie by Antonia Parker.

We noticed her everywhere last season, usually to be found obscuring our view with giant shoulders and hair – little did we realise that this daring and very ambitious fashionista has got her very own label a spot at Fashion Scout. She’s even made it onto the local BBC news. Now there’s two fingers up at her old school eh?

Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory

The collection is a massive mashup of contemporary culture, full of passionate bravado. Think Mickey Mouse ears on a police helmet, guns, watch-encrusted glittery jackets, a print that appears to feature Coca-Cola baby bottles and of course the odd Baby-Leg adornment. I wonder if she ever reads Super Super? You can see her entire collection here. Keep a beady eye on this one. She’s still only a teenager for gawd’s sake.

Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory
Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory
Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory

James Hock
This is the third season for the ex-accountant from Australia. But that’s about all I know about James Hock, since his website is ridiculously economical with any biographical information. The Unloved is a bold and playful collection of entirely black and red garments, based on an emotional journey. “It is sadness with a flickering of hope but ultimately, it is about the acceptance of fate.” So says the press release. Sheer fabrics are adorned with Swarovski crystals and juxtaposed against huge asymmetrical harlequin shapes cut across pantaloons, mini crinolines, sharp-shouldered capes and hybrid trouser-shorts. Audacious and definitely not for the faint hearted, he is currently stocked in uber trendy shop Machine-A.

James-Hock-by-Lisa-Stannard
James-Hock-by-Lisa-Stannard
James-Hock-by-Lisa-Stannard
James Hock by Lisa Stannard.

Kirsty Ward
Kirsty Ward graduated from Central Saint Martins MA in 2008 since when she has been working with Alberta Ferretti in Italy. S/S 2011 saw the launch of her own label at Fashion Scout but I remember well how astonished I was by her jewellery for David Longshaw last season. Her own collection features amazing sculptural creations that echo the lines of the body in sheer pastel panels shaped with exaggerated wire and piping. Many pieces have integral jewellery or are meant to be worn with her huge wire and crystal bead necklaces in shades of pale peach and mint green.

Fashion Scout Kirsty Ward photo by Amelia Gregory
Fashion Scout Kirsty Ward photo by Amelia Gregory

She was wearing an earring necklace when I met her: dangling earrings that connect under the chin. I’d personally be incredibly worried about pulling my earlobes off if I wore this creation, but she rocked the look with admirable confidence. I think a bit of upcycling could definitely fit into her aesthetic and I did nonchalantly suggest that she could use some old wire coat hangers… Definitely a new designer to keep a firm eye on.

felice perkins kirsty ward
felice perkins kirsty ward
felice perkins kirsty ward
Kirsty Ward by Felice Perkins.

Yong
Special mention goes to Yong, who studied at Edinburgh College of Art and Design before passing through the hallowed years of an MA at Central Saint Martins. He makes clever and elegant dresses, advised by my old friend Jason Leung.

Fashion Scout LFW SS2011- Jason Leung photo By Amelia Gregory
Jason Leung.

I particularly liked the royal blue dress with amazing white ruffled embroidery, but I think I need to see more of these dresses worn to really appreciate them. In fact I’d like to see all of these designers on the catwalk. Here’s hoping…

Fashion Scout LFW SS2011- Jason Leung photo By Amelia Gregory

Categories ,Alberta Ferretti, ,Antonia Parker, ,Baby-leg girl, ,Bolshie, ,Central Saint Martins, ,Fashion Scout, ,Felice Perkins, ,Freemasons’ Hall, ,James Hock, ,Jason Leung, ,Kirsty Ward, ,Lady Gaga, ,Lisa Stannard, ,Machine-A, ,Rhiannon Jones, ,Super Super, ,Vauxhall Fashion Scout, ,Yong

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Amelia’s Magazine | London Fashion Week S/S 2011 Exhibition Review: Vauxhall Fashion Scout

Bolshie-A-W-2010-Amelias-Magazine-Antonia-Parker-A
Bolshie AKA Baby-Leg Girl, seek abortion by Antonia Parker.

Over at Fashion Scout there is yet another array of amazing new designers to trawl through. As I entered the upstairs room at the Freemasons’ Hall I was greeted by a girl with plastic roast chickens attached to her breasts and fanny. Perfect for Lady Gaga.

Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory
All photography by Amelia Gregory.

Bolshie
Those chickens, approved that spike-encrusted big-shouldered body suit, the top knot, the headless doll on a chain: something was ringing a very big bell. And it wasn’t the giant gold glittery Big Ben headpiece in the corner. I turned around and went “oh, it’s you!”

Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory

For it was none other than Baby-Leg Girl. Bolshie is 18 year old Rhiannon Jones, thrown out of her East Yorkshire school at the tender age of 15 years old and now residing in fashion centrale, Shoreditch.

Bolshie-S-S-2011-Antonia-Parker-Amelias-Magazine-A
Bolshie by Antonia Parker.

We noticed her everywhere last season, usually to be found obscuring our view with giant shoulders and hair – little did we realise that this daring and very ambitious fashionista has got her very own label a spot at Fashion Scout. She’s even made it onto the local BBC news. Now there’s two fingers up at her old school eh?

Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory

The collection is a massive mashup of contemporary culture, full of passionate bravado. Think Mickey Mouse ears on a police helmet, guns, watch-encrusted glittery jackets, a print that appears to feature Coca-Cola baby bottles and of course the odd Baby-Leg adornment. I wonder if she ever reads Super Super? You can see her entire collection here. Keep a beady eye on this one. She’s still only a teenager for gawd’s sake.

Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory
Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory
Fashion Scout LFW SS2011-Bolshie photo By Amelia Gregory

James Hock
This is the third season for the ex-accountant from Australia. But that’s about all I know about James Hock, since his website is ridiculously economical with any biographical information. The Unloved is a bold and playful collection of entirely black and red garments, based on an emotional journey. “It is sadness with a flickering of hope but ultimately, it is about the acceptance of fate.” So says the press release. Sheer fabrics are adorned with Swarovski crystals and juxtaposed against huge asymmetrical harlequin shapes cut across pantaloons, mini crinolines, sharp-shouldered capes and hybrid trouser-shorts. Audacious and definitely not for the faint hearted, he is currently stocked in uber trendy shop Machine-A.

James-Hock-by-Lisa-Stannard
James-Hock-by-Lisa-Stannard
James-Hock-by-Lisa-Stannard
James Hock by Lisa Stannard.

Kirsty Ward
Kirsty Ward graduated from Central Saint Martins MA in 2008 since when she has been working with Alberta Ferretti in Italy. S/S 2011 saw the launch of her own label at Fashion Scout but I remember well how astonished I was by her jewellery for David Longshaw last season. Her own collection features amazing sculptural creations that echo the lines of the body in sheer pastel panels shaped with exaggerated wire and piping. Many pieces have integral jewellery or are meant to be worn with her huge wire and crystal bead necklaces in shades of pale peach and mint green.

Fashion Scout Kirsty Ward photo by Amelia Gregory
Fashion Scout Kirsty Ward photo by Amelia Gregory

She was wearing an earring necklace when I met her: dangling earrings that connect under the chin. I’d personally be incredibly worried about pulling my earlobes off if I wore this creation, but she rocked the look with admirable confidence. I think a bit of upcycling could definitely fit into her aesthetic and I did nonchalantly suggest that she could use some old wire coat hangers… Definitely a new designer to keep a firm eye on.

felice perkins kirsty ward
felice perkins kirsty ward
felice perkins kirsty ward
Kirsty Ward by Felice Perkins.

Yong
Special mention goes to Yong, who studied at Edinburgh College of Art and Design before passing through the hallowed years of an MA at Central Saint Martins. He makes clever and elegant dresses, advised by my old friend Jason Leung.

Fashion Scout LFW SS2011- Jason Leung photo By Amelia Gregory
Jason Leung.

I particularly liked the royal blue dress with amazing white ruffled embroidery, but I think I need to see more of these dresses worn to really appreciate them. In fact I’d like to see all of these designers on the catwalk. Here’s hoping…

Fashion Scout LFW SS2011- Jason Leung photo By Amelia Gregory

Categories ,Alberta Ferretti, ,Antonia Parker, ,Baby-leg girl, ,Bolshie, ,Central Saint Martins, ,Fashion Scout, ,Felice Perkins, ,Freemasons’ Hall, ,James Hock, ,Jason Leung, ,Kirsty Ward, ,Lady Gaga, ,Lisa Stannard, ,Machine-A, ,Rhiannon Jones, ,Super Super, ,Vauxhall Fashion Scout, ,Yong

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Amelia’s Magazine | James Hock introduces his AW15 New Basics collection

James Hock AW15 1
Malaysian born conceptual fashion designer James Hock creates ‘new basics’ which appear at first to be deceptively simple but on closer inspection reveal a host of tiny features which make them special. Here he describes the inspiration and process behind his new AW15 collection.

James Hock AW15 2
‘For AW15/16, I’ve maintained the concept of ‘new basics’, or unconventional basics, that the James Hock brand has come to be known for. I’ve played on the usual aesthetic and looked towards a sportier direction this season. I like the concept of the tracksuit or the matching two-piece and have created pieces that are in line with that but in a very simple, versatile style that are incredibly cosy – perfect for the chilly months – but that are still very luxurious. As always, fabrics throughout the collection are mainly natural – cotton, silk velvet and wool felt, but I’ve also used some polyester and lycra to emphasize on the ‘sports’ element. I think the outcomes have provided something coherent, but a little different to my usual style.

James Hock AW15 3
Most importantly, not just for AW15/16 but with everything I do, creating pieces that are gender neutral is important and that definitely come through with the strong, at times structured silhouettes – especially in items such as the wool felt jacket and the HOPE sweatshirt. I adorned pieces, including the hand finished envelope clutch bags, with the words LOVE and HOPE with the aim that customers, even myself, can interpret these words in their own way, and I also wanted the collection to have a positive energy when in the past, it has been a little heavy on melancholy. And of course, for our customers to feel comfortable in what they’re wearing and how they style pieces to their own taste is always essential.

James Hock AW15 4
Lastly, as with all my collections, I’ve created some great accessories that can be mixed and matched very easily, including some bunny ears or horns (depending on how you see it!) hand-knitted beanies that match the hand-knitted jumpers, and again, all our knitwear is made in England. As mentioned, we also have the LOVE and HOPE wool felt envelope clutches, which are individually treated so the finish for every bag is different.

James Hock AW15 5
We’ve had fantastic feedback so far, so I’m really excited for the coming season. The full collection will be available to purchase online later this year on the James Hock website at www.jameshock.com

Categories ,AW15, ,interview, ,James Hock, ,Malaysia, ,New Basics, ,unisex

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Amelia’s Magazine | An interview with fashion designer James Hock


James Hock A/W 2011, viagra illustrated by Jaqueline Kishi

For some time, James Hock has been on our radar as an extraordinary, rising talent. Finally, we got the chance to speak to the fashion designer about his audacious collections, inspirations and Lady Gaga.

James, you recently exhibited your fourth collection for A/W 2011 at London Fashion Week (your third was visited by Amelia). How was that?
Yes I did. Becc from Bloody Gray PR was there to look after everything so I didn’t have to be there every day. But the feedback to the collection has been great. Very exciting.

This collection is entitled ‘Kpixoos Kaabos’. What’s the story?
It’s loosely inspired by Desmond Davis’ 1981 version of ‘Clash of the Titans’, so if anyone is a fan, they should know where KPIXOOS KAABOS pops up in the movie. Having said that, it’s not exactly the actual phrase but it’s something I anglicised.


James Hock A/W 2011, illustrated by Alia Gargum

Initially, you trained as an accountant. When did you fall for fashion and how did you make that transition?
Well, fashion has always been there. Perhaps not in the driving seat at that time but it’s definitely the co-driver and not a passenger that I just picked up. The transition was actually quite natural, it’s a matter of deciding who should be the driver and everything just changes organically.

As with your previous collections, your latest unveiled many wonderful textural contrasts. How do you select materials?
Hmm.. I don’t know. I guess you just do have a rough idea of what you want when you are sketching. And after that, it’s a matter of playing around with the different ideas and materials ‘til they feel right together.

You also continue to experiment with shape, which you began memorably in your first collection, ‘Sleeping with Dali’. How do you negotiate the balance between fashion as art, and wearable clothing?
I think I’m very much still learning to find the balance. It is sometimes too easy to just make something crazy. It does take a lot more to exercise restraint. But I think at the end of the day, you just have to stay true to what you are doing and also to the collection as a whole.


James Hock A/W 2010, illustrated by Karina Järv

Which are your favourite pieces, and why?
Oooh.. that’s a hard question. I have a new favourite piece with every new collection. But I do really like my EZ Cobra Trousers from the Sleeping With Dali collection. I have one in cotton drill with silver zippers and I literally live in them.

Your collection for S/S 2011 is called ‘The Unloved’ and features harlequin clowns. Tell me more!
It was a very emotionally sad collection and I kinda channeled the emotion through the eyes of harlequins, Stancyzk in particular, as painted by Jan Matejko. I think a lot of people see it as very ‘circus’ which it isn’t at all. To me, the collection was very lonely, very restrained and very regal.   

The name you choose for each season is highly evocative. To what extent do you create a backstory and how does that originate?
Every collection has a story and journey. It usually starts with an idea that could come from anywhere and anything. And then it’s a matter of exploring the idea and finding your narrative and creating your ending. It’s very much like writing a book I imagine.

Do you ‘revisit’ previous collections before starting anew, or are you keen to achieve something entirely different every time?
For me every new collection in a way is a re-action to the last. I don’t think I ever set out to  achieve something entirely different but after working on a collection for many many hours, you just kinda naturally want to try something else. It would be quite mundane otherwise.

Say I’m wearing one of your designs. How do you want me to feel?
I think a James Hock woman should always feel comfortable and confident. You should definitely feel that you are being yourself and totally nonchalant. But I guess deep down inside, you do feel a little special, just a little.

I can see Gaga wearing James Hock. Are you a fan?
I think she’s a very clever girl and I guess in terms of manufactured pop, she’s at least fun to look at. My only concern is that she has somehow trivialized the work of designers and made fashion very disposable. Having said that, I wouldn’t say no to a lil’ Gaga on the dance floor.


James Hock S/S 2011, illustrated by Sam Parr

In what ways do you find fashion an effective portal for addressing serious issues?
I think fashion is an effective portal only on a short term basis. And this is purely because the very cyclical nature of fashion itself. Fashion is about change and it is about now. After that, we move on. It doesn’t mean we have forgotten and not care about the previous issue but there are simply other issues that perhaps resonate more socially and culturally.

Your second collection, ‘The witch, the bitch and the…’ becomes increasingly dark. This culminates in the disarmingly dramatic ‘Roger II’. What were you saying there?
It was a rather angry collection. There’s a lot of element of being restricted and not being able to do what you want. It’s definitely an “I can’t take this anymore!” kinda collection.


James Hock A/W 2011, illustrated by Laura Wiggins

How do you help your models to portray the mood of each collection so effectively?
It takes a good team to get all things right and I’m lucky to have a team that I work with regularly. I do always have a vision but sometimes someone else’s idea can add a whole new dimension to the collection, and I find that to be extremely refreshing.

For ‘Sleeping with Dali’, you used mostly black and gold. ‘The witch, the bitch and the…’  and  ‘Kpixoos Kaabos’ consist of (nearly) all black. For ‘The Unloved’, it’s black and red. Why do you limit your palette and is this a James Hock signature?
I think it is (for now). I don’t try to stay away from colour but at this moment the very controlled palette just suits my direction better.  

Red and black certainly provide a contrast to typical Spring/Summer florals, nudes and holiday hues. Do you feel that designers complicate clothes with too much colour?
It is very much a matter of preference and usage. A piece of clothing can be over complicated regardless of whether it is monotone or have 100 hues. And yes, black and red is a huge contrast for spring but I guess not everyone wants to look like a bouquet just because the sun is out.

What are James Hock’s plans for 2011?
Ooh.. very exciting. Knitwear was introduced in the recent collection and is definitely an area that will be further explored. There is also an online project kicking off soon and a couple of other projects I’m keeping mum.

How can fans buy James Hock?
Through our website, www.jameshock.co.uk for this season. There will be a few others for the A/W collection, so that’s really exciting too.

Finally, James, how would you describe your personal style?
I asked my friend this question and the answer he gave was esoteric. So, there you go!

All photographs A/W 2011, courtesy of James Hock.

Categories ,Alia Gargum, ,black, ,Bloody Gray PR, ,Clash of the Titans, ,Desmond Davis, ,EZ Cobra trousers, ,fashion, ,Gold, ,illustration, ,interview, ,James Hock, ,Jan Matejko, ,Jaqueline Kishi, ,Karina Jarv, ,knitwear, ,Kpixoos Kaabos, ,Lady Gaga, ,Laura Wiggins, ,Red, ,Regal, ,Sam Parr, ,Sleeping with Dali, ,The Unloved, ,Womenswear

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