Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration Launch Party Review: by Amelia

Nina Dolcetti by Natsuki Otani
Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), side effects store so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, link so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, stuff when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Where do you source your materials from? 
I source my offcuts from anywhere and everywhere. I’ve found amazing textured leathers in markets in Spain, been given boxes of beautiful offcuts from other designers, and raided bins in factories. I can find a use for even the smallest scraps. The vegetable tanned leather comes from Italy, and the heels and platforms in cork and wood are hand turned in Norfolk…

Read the rest of this interview and see more illustrations of Nina Dolcetti’s shoes in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
Nina Dolcetti by Natsuki Otani
Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), abortion so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Where do you source your materials from? 
I source my offcuts from anywhere and everywhere. I’ve found amazing textured leathers in markets in Spain, been given boxes of beautiful offcuts from other designers, and raided bins in factories. I can find a use for even the smallest scraps. The vegetable tanned leather comes from Italy, and the heels and platforms in cork and wood are hand turned in Norfolk…

Read the rest of this interview and see more illustrations of Nina Dolcetti’s shoes in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
Nina Dolcetti by Natsuki Otani
Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), price so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, ailment so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Where do you source your materials from? 
I source my offcuts from anywhere and everywhere. I’ve found amazing textured leathers in markets in Spain, been given boxes of beautiful offcuts from other designers, and raided bins in factories. I can find a use for even the smallest scraps. The vegetable tanned leather comes from Italy, and the heels and platforms in cork and wood are hand turned in Norfolk…

Read the rest of this interview and see more illustrations of Nina Dolcetti’s shoes in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
Nina Dolcetti by Natsuki Otani
Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), viagra approved so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Where do you source your materials from? 
I source my offcuts from anywhere and everywhere. I’ve found amazing textured leathers in markets in Spain, been given boxes of beautiful offcuts from other designers, and raided bins in factories. I can find a use for even the smallest scraps. The vegetable tanned leather comes from Italy, and the heels and platforms in cork and wood are hand turned in Norfolk…

Read the rest of this interview and see more illustrations of Nina Dolcetti’s shoes in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
The Pipettes by Emma Block
The Pipettes by Emma Block.

It’s been a long run up to the official launch of Amelia’s Compendium of Fashion Illustration… but on Friday it was finally party time at 123 Bethnal Green Road.

ACOFI launch Lily Vanilli cake
Bespoke Lily Vanilli cakes for the launch.

My day began with a speedy cycle up to get my hair *done* at Shine on the Green up in Stoke Newington, medications possibly not foreseeing the consequences of cycling back again against a strong wind. In the end my new glossy look held up admirably well, troche and was admired by everyone.

ACOFI launch Jan 11 Shine on Green
Getting my hair *done* at Shine on the Green.

Matt Bramford and Sally Mumby-Croft then joined me to help lug boxes of goodie bag gifts from my house over to 123 Bethnal Green Road – the delay ensuring the miraculous delivery of my beautiful Joanna Cave earrings which made it just in time from Greece.

ACOFI launch Jan 11-Matt Bramford
Matt carrying boxes.

By this time we were running seriously behind, pharm so goodie bag stuffing took on a somewhat manic quality. Luckily Lucy and Nicholas soon joined us from Forward PR, followed by the lovely Heather and Felicity of Dr.Hauschka. Thank god I didn’t try to stuff the goodie bags at home by myself.

ACOFI launch Jan 11-packing bags
Packing the goodie bags.

Felicity whisked me upstairs to apply my Dr.Hauschka make up in super speedy style (why were make up artists never this fast when I did fashion shoots?!) and I emerged looking super polished and sleek. Perfect. I totally attribute all the compliments I received on the night to the skills of Shine on the Green and Dr.Hauschka. Now if only I could achieve the same effect by myself! The next day my boyfriend commented that I looked like a scarecrow once again. Sigh. Now I know why famous people depend so much on their teams of stylists.

ACOFI launch Jan 11-Dr.Hauschka makeup
Felicity from Dr.Hauschka applies my makeup.

We finished with minutes to spare and I dashed downstairs to find already in place my crew of eager illustrators, Alexandra with her Pukka tea goodness… and the glorious pearlescent handiwork of Lily Vanilli perfectly arranged in the central archway just as the guests started to turn up. By this stage I realised I hadn’t eaten anything since my 7am breakfast of porridge, on which I blame the development of a strange form of reverse word Tourettes (I think Matt Bramford may mention one classic moment in his blog). It’s a miracle I made any sense in interviews.

ACOFI launch Jan 11-Lily Vanilli
A close up of the fabulous Lily Vanilli concoction.

Laurel from i-D was one of the first to arrive and between 3-7pm the cosy Bunker Cafe was a whirlwind of activity.

Laurel Harple of i-D by Antonia Parker
Laurel Harple of i-D by Antonia Parker.

Everyone admired my lilac Beautiful Soul cape, Joanna Cave earrings and Nina Dolcetti shoes… which were exceedingly comfortable as promised by the designer Elisalex.

Jenny Robins creates a live sketch
Jenny Robins creates a live sketch.

ACOFI launch-Liz Johnson-Artur-Andrea Peterson
Andrea Peterson producing a live sketch. Photography by Liz Johnson-Artur.

Andrea Peterson Nyla
Andrea’s finished illustration of Nyla from Ethical Heaven.

ACOFI launch-Liz Johnson-Artur-Michelle Urvall Nyren & AbbyWright
Illustrators Michelle Urvall Nyren and Abby Wright. Photography by Liz Johnson-Artur.

I was thrilled that so many people came – and it was wonderful to chat to so many bloggers that I’ve only met in the online world and then watch them being illustrated in a variety of utterly unique styles.

MattBramford_ACOFI_Gabby Young&Andrea Peterson
Gabby Young popped in to say hello!

Guests also received a relaxing hand massage the Dr.Hauschka way thanks to Felicity. The piles of Lily Vanilli mini scones and brownies quickly vanished, washed down with Pukka tea served in vintage teacups courtesy of 123 Bethnal Green Road.

ACOFI launch-Laurel Harple-Dr.Hauschka, Laurel i-D
Laurel Harple receives a Dr.Hauschka hand massage.

ACOFI launch-Liz Johnson-Artur-Susie Bubble
Susie Bubble. Photography by Liz Johnson-Artur.

ACOFI launch-Liz Johnson-Artur-Prince Cassius
Prince Cassius. Photography by Liz Johnson-Artur.

MattBramford_ACOFI_Jessica Bumpus, Amelia, Rebekah Roy
With Jessica Bumpus of Vogue and stylist Rebekah Roy. Photography by Matt Bramford.

By 7pm people started to arrive for the evening party and I realised that my wobbling had less to do with my Nina Dolcetti platforms and more to do with my lack of blood sugar. But then Jessica Bumpus from Vogue arrived and the adrenalin must have kicked in because I carried on straight through the evening without food, drink, or even a pee.

Jessica Bumpus of Vogue by Artist Andrea
Jessica Bumpus of Vogue by Andrea Peterson.

ACOFI launch-Amelia Gregory-6 Day Riot
6 Day Riot.

Upstairs 6 Day Riot kick started the night’s proceedings with a set of rollicking tunes, singer Tamara easily charming the room and converting a whole new army of fans.

ACOFI launch-Max Petrossi-The Pipettes
The Pipettes. Photography by Max Petrossi.

Then lovely Pipettes Gwenno and Ani Saunders took to the decks in their inimitable polka dot outfits and got everyone dancing, lubricated by oodles of delicious Adnams beers and Vodka O.

ACOFI launch-Liz Johnson-Artur-Laura ForwardPR
Laura of Forward PR was a star behind the bar.

Our bar was woefully understaffed (my fault entirely) and I thought for a moment that I would have to step in and help out, but in the end Nicholas and Laura of Forward PR managed brilliantly and kept up the energy with lots of dance moves: much admiration and thanks. By the end of the night I hear that even The Pipettes were doing a stint behind the bar. Community effort, now that’s what I like!

ACOFI launch-Max Petrossi-Ballad Of and party
Ballad Of and other guests. Photography by Max Petrossi.

Downstairs Forward PR‘s Francesca proved an amazing saleswoman, shifting loads of books in my specially made fabric goodie bags containing a bespoke Moleskine notebook, my special Tatty Devine Cutlass Necklace in a new colourway, Dr.Hauschka goodies aplenty, Pukka teabags, a reclaimed leather heart keyring from 123, a copy of the last ever issue of Amelia’s Magazine in print and a stack of limited edition postcards. Thankyou so much everyone who bought a book – I really really appreciate it.

ACOFI launch Jan 11-goodie bags
The huge pile of goodie bags.

I also got to cut the enormous pink flowery centrepiece by Lily Vanilli, which, being double tiered, did indeed look like a totally bonkers wedding cake. Harriet of Tatty Devine then did sterling business cutting it up and handing out the delicious white chocolate fluffy concoction to appreciative guests.

MattBramford_ACOFI_Amelia Gregory
Cutting the cake. Photography by Matt Bramford.

MattBramford_ACOFI_PrickYrFinger,Amelia,TattyDevine
With my ladies Rachael and Louise from Prick Your Finger and Harriet and Rosie of Tatty Devine.

Towards the end of the night my old friend Will of the Mystery Jets arrived and put in a stonking last set, accompanied on the decks by his beautiful female friends. And the Robots in Disguise put in a fashionably late appearance.

ACOFI launch Jan 11-Will Mystery jets
Will of the Mystery Jets with his friends.

Robots in Disguise with Amelia
Robots in Disguise were in my first ever Amelia’s Magazine. They’re ace. Photography by Matt Bramford.

Many thanks to everyone who helped out on the night, especially my star contributors Matt and Sally and of course the wonderful Courtney and her team from Forward PR: Laura, Francesca and Nicholas. And huge thanks to Ross and Michelle of 123 Bethnal Green Road for hosting such a memorable party, the illustrators who helped out, Liz Johnson-Artur and Max Petrossi for taking photos, Beautiful Soul, Nina Dolcetti and Joanna Cave for their wonderful designs and 6 Day Riot, The Pipettes and Will for entertaining my guests. More massive thanks to my partners – 123, Tatty Devine, Moleskine, Dr.Hauschka, Lily Vanilli, Pukka Teas, Adnams and Vodka O – for ensuring a truly memorable event.

ACOFI launch Jan 11-Lily Vanilli cake
Decimating the cake.

And of course I can’t leave out a big thanks (I’m running out of large adjectives here) to all my guests, especially all of those who bought the book and have written such a wealth of amazing blog posts about the event. I am so sorry I didn’t get to meet everyone, but thankyou thankyou thankyou for supporting my ACOFI adventure xxx

ACOFI launch Jan 11-clear up
Cleaning up the next day: teacups and limes. Just about sums it up!

If you didn’t get a chance to do so at the launch do remember to get along and check out the Eco Pop Up shop instore at 123 for two weeks from the 28th January. It features many of the fabulous ethical designers from my book. Look out for lots of blogs featuring illustrations from the event… coming up shortly. And you can buy the book online on my website with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Don’t forget to also check out the Skype video interviews with featured illustrators in the book over on my Amelia’s House youtube channel.

Categories ,123 Bethnal Green Road, ,6 Day Riot, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Andrea Peterson, ,Ani Saunders, ,Antonia Parker, ,Beautiful Soul, ,Bunker Cafe, ,Courtney Blackman, ,Dr.Hauschka, ,Eco fashion, ,Emma Block, ,Ethical Fashion, ,Ethical Heaven, ,gabby young, ,Gwenno Saunders, ,i-D, ,Jessica Bumpus, ,Joanna Cave, ,Laurel Harple, ,Liz Johnson-Artur, ,Matt Bramford, ,Max Petrossi, ,Moleskine, ,Mystery Jets, ,Nina Dolcetti, ,Nyla, ,Prick your Finger, ,Prince Cassius, ,Rebekah Roy, ,Robots in Disguise, ,Scout Hut, ,Shine on the Green, ,The Pipettes, ,vogue

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Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration Launch Party Review: by Amelia

Nina Dolcetti by Natsuki Otani
Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), side effects store so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, link so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, stuff when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Where do you source your materials from? 
I source my offcuts from anywhere and everywhere. I’ve found amazing textured leathers in markets in Spain, been given boxes of beautiful offcuts from other designers, and raided bins in factories. I can find a use for even the smallest scraps. The vegetable tanned leather comes from Italy, and the heels and platforms in cork and wood are hand turned in Norfolk…

Read the rest of this interview and see more illustrations of Nina Dolcetti’s shoes in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
Nina Dolcetti by Natsuki Otani
Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), abortion so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Where do you source your materials from? 
I source my offcuts from anywhere and everywhere. I’ve found amazing textured leathers in markets in Spain, been given boxes of beautiful offcuts from other designers, and raided bins in factories. I can find a use for even the smallest scraps. The vegetable tanned leather comes from Italy, and the heels and platforms in cork and wood are hand turned in Norfolk…

Read the rest of this interview and see more illustrations of Nina Dolcetti’s shoes in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
Nina Dolcetti by Natsuki Otani
Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), price so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, ailment so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Where do you source your materials from? 
I source my offcuts from anywhere and everywhere. I’ve found amazing textured leathers in markets in Spain, been given boxes of beautiful offcuts from other designers, and raided bins in factories. I can find a use for even the smallest scraps. The vegetable tanned leather comes from Italy, and the heels and platforms in cork and wood are hand turned in Norfolk…

Read the rest of this interview and see more illustrations of Nina Dolcetti’s shoes in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
Nina Dolcetti by Natsuki Otani
Nina Dolcetti by Natsuki Otani.

Were you already considering how to make ethical shoes whilst you were studying at Cordwainers?
Absolutely. I come from a family of ethical fashion pioneers (Orsola de Castro of From Somewhere is my Mum), viagra approved so it was a no-brainer for me. I know too much about the quantity of waste produced by the fashion industry and the exploitation of people and environment, so of course I was set on running my label as ethically and morally as I could.

When did you first start to work with your signature wedge and what was the process of finding the perfect shape?
The first drawing I did of my signature curved wedge was in a quiet moment at my first Estethica exhibition at London Fashion Week in 2008, when I was eight months pregnant. The wave of inspiration for my next collection had just hit me and I was absorbed in my new designs. It wasn’t until much later that I realised that the curve of the wedge was the exact line, only reversed, of the instep. And thinking about it now, I think the pregnancy definitely had something to do with it too!

Where do you source your materials from? 
I source my offcuts from anywhere and everywhere. I’ve found amazing textured leathers in markets in Spain, been given boxes of beautiful offcuts from other designers, and raided bins in factories. I can find a use for even the smallest scraps. The vegetable tanned leather comes from Italy, and the heels and platforms in cork and wood are hand turned in Norfolk…

Read the rest of this interview and see more illustrations of Nina Dolcetti’s shoes in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
The Pipettes by Emma Block
The Pipettes by Emma Block.

It’s been a long run up to the official launch of Amelia’s Compendium of Fashion Illustration… but on Friday it was finally party time at 123 Bethnal Green Road.

ACOFI launch Lily Vanilli cake
Bespoke Lily Vanilli cakes for the launch.

My day began with a speedy cycle up to get my hair *done* at Shine on the Green up in Stoke Newington, medications possibly not foreseeing the consequences of cycling back again against a strong wind. In the end my new glossy look held up admirably well, troche and was admired by everyone.

ACOFI launch Jan 11 Shine on Green
Getting my hair *done* at Shine on the Green.

Matt Bramford and Sally Mumby-Croft then joined me to help lug boxes of goodie bag gifts from my house over to 123 Bethnal Green Road – the delay ensuring the miraculous delivery of my beautiful Joanna Cave earrings which made it just in time from Greece.

ACOFI launch Jan 11-Matt Bramford
Matt carrying boxes.

By this time we were running seriously behind, pharm so goodie bag stuffing took on a somewhat manic quality. Luckily Lucy and Nicholas soon joined us from Forward PR, followed by the lovely Heather and Felicity of Dr.Hauschka. Thank god I didn’t try to stuff the goodie bags at home by myself.

ACOFI launch Jan 11-packing bags
Packing the goodie bags.

Felicity whisked me upstairs to apply my Dr.Hauschka make up in super speedy style (why were make up artists never this fast when I did fashion shoots?!) and I emerged looking super polished and sleek. Perfect. I totally attribute all the compliments I received on the night to the skills of Shine on the Green and Dr.Hauschka. Now if only I could achieve the same effect by myself! The next day my boyfriend commented that I looked like a scarecrow once again. Sigh. Now I know why famous people depend so much on their teams of stylists.

ACOFI launch Jan 11-Dr.Hauschka makeup
Felicity from Dr.Hauschka applies my makeup.

We finished with minutes to spare and I dashed downstairs to find already in place my crew of eager illustrators, Alexandra with her Pukka tea goodness… and the glorious pearlescent handiwork of Lily Vanilli perfectly arranged in the central archway just as the guests started to turn up. By this stage I realised I hadn’t eaten anything since my 7am breakfast of porridge, on which I blame the development of a strange form of reverse word Tourettes (I think Matt Bramford may mention one classic moment in his blog). It’s a miracle I made any sense in interviews.

ACOFI launch Jan 11-Lily Vanilli
A close up of the fabulous Lily Vanilli concoction.

Laurel from i-D was one of the first to arrive and between 3-7pm the cosy Bunker Cafe was a whirlwind of activity.

Laurel Harple of i-D by Antonia Parker
Laurel Harple of i-D by Antonia Parker.

Everyone admired my lilac Beautiful Soul cape, Joanna Cave earrings and Nina Dolcetti shoes… which were exceedingly comfortable as promised by the designer Elisalex.

Jenny Robins creates a live sketch
Jenny Robins creates a live sketch.

ACOFI launch-Liz Johnson-Artur-Andrea Peterson
Andrea Peterson producing a live sketch. Photography by Liz Johnson-Artur.

Andrea Peterson Nyla
Andrea’s finished illustration of Nyla from Ethical Heaven.

ACOFI launch-Liz Johnson-Artur-Michelle Urvall Nyren & AbbyWright
Illustrators Michelle Urvall Nyren and Abby Wright. Photography by Liz Johnson-Artur.

I was thrilled that so many people came – and it was wonderful to chat to so many bloggers that I’ve only met in the online world and then watch them being illustrated in a variety of utterly unique styles.

MattBramford_ACOFI_Gabby Young&Andrea Peterson
Gabby Young popped in to say hello!

Guests also received a relaxing hand massage the Dr.Hauschka way thanks to Felicity. The piles of Lily Vanilli mini scones and brownies quickly vanished, washed down with Pukka tea served in vintage teacups courtesy of 123 Bethnal Green Road.

ACOFI launch-Laurel Harple-Dr.Hauschka, Laurel i-D
Laurel Harple receives a Dr.Hauschka hand massage.

ACOFI launch-Liz Johnson-Artur-Susie Bubble
Susie Bubble. Photography by Liz Johnson-Artur.

ACOFI launch-Liz Johnson-Artur-Prince Cassius
Prince Cassius. Photography by Liz Johnson-Artur.

MattBramford_ACOFI_Jessica Bumpus, Amelia, Rebekah Roy
With Jessica Bumpus of Vogue and stylist Rebekah Roy. Photography by Matt Bramford.

By 7pm people started to arrive for the evening party and I realised that my wobbling had less to do with my Nina Dolcetti platforms and more to do with my lack of blood sugar. But then Jessica Bumpus from Vogue arrived and the adrenalin must have kicked in because I carried on straight through the evening without food, drink, or even a pee.

Jessica Bumpus of Vogue by Artist Andrea
Jessica Bumpus of Vogue by Andrea Peterson.

ACOFI launch-Amelia Gregory-6 Day Riot
6 Day Riot.

Upstairs 6 Day Riot kick started the night’s proceedings with a set of rollicking tunes, singer Tamara easily charming the room and converting a whole new army of fans.

ACOFI launch-Max Petrossi-The Pipettes
The Pipettes. Photography by Max Petrossi.

Then lovely Pipettes Gwenno and Ani Saunders took to the decks in their inimitable polka dot outfits and got everyone dancing, lubricated by oodles of delicious Adnams beers and Vodka O.

ACOFI launch-Liz Johnson-Artur-Laura ForwardPR
Laura of Forward PR was a star behind the bar.

Our bar was woefully understaffed (my fault entirely) and I thought for a moment that I would have to step in and help out, but in the end Nicholas and Laura of Forward PR managed brilliantly and kept up the energy with lots of dance moves: much admiration and thanks. By the end of the night I hear that even The Pipettes were doing a stint behind the bar. Community effort, now that’s what I like!

ACOFI launch-Max Petrossi-Ballad Of and party
Ballad Of and other guests. Photography by Max Petrossi.

Downstairs Forward PR‘s Francesca proved an amazing saleswoman, shifting loads of books in my specially made fabric goodie bags containing a bespoke Moleskine notebook, my special Tatty Devine Cutlass Necklace in a new colourway, Dr.Hauschka goodies aplenty, Pukka teabags, a reclaimed leather heart keyring from 123, a copy of the last ever issue of Amelia’s Magazine in print and a stack of limited edition postcards. Thankyou so much everyone who bought a book – I really really appreciate it.

ACOFI launch Jan 11-goodie bags
The huge pile of goodie bags.

I also got to cut the enormous pink flowery centrepiece by Lily Vanilli, which, being double tiered, did indeed look like a totally bonkers wedding cake. Harriet of Tatty Devine then did sterling business cutting it up and handing out the delicious white chocolate fluffy concoction to appreciative guests.

MattBramford_ACOFI_Amelia Gregory
Cutting the cake. Photography by Matt Bramford.

MattBramford_ACOFI_PrickYrFinger,Amelia,TattyDevine
With my ladies Rachael and Louise from Prick Your Finger and Harriet and Rosie of Tatty Devine.

Towards the end of the night my old friend Will of the Mystery Jets arrived and put in a stonking last set, accompanied on the decks by his beautiful female friends. And the Robots in Disguise put in a fashionably late appearance.

ACOFI launch Jan 11-Will Mystery jets
Will of the Mystery Jets with his friends.

Robots in Disguise with Amelia
Robots in Disguise were in my first ever Amelia’s Magazine. They’re ace. Photography by Matt Bramford.

Many thanks to everyone who helped out on the night, especially my star contributors Matt and Sally and of course the wonderful Courtney and her team from Forward PR: Laura, Francesca and Nicholas. And huge thanks to Ross and Michelle of 123 Bethnal Green Road for hosting such a memorable party, the illustrators who helped out, Liz Johnson-Artur and Max Petrossi for taking photos, Beautiful Soul, Nina Dolcetti and Joanna Cave for their wonderful designs and 6 Day Riot, The Pipettes and Will for entertaining my guests. More massive thanks to my partners – 123, Tatty Devine, Moleskine, Dr.Hauschka, Lily Vanilli, Pukka Teas, Adnams and Vodka O – for ensuring a truly memorable event.

ACOFI launch Jan 11-Lily Vanilli cake
Decimating the cake.

And of course I can’t leave out a big thanks (I’m running out of large adjectives here) to all my guests, especially all of those who bought the book and have written such a wealth of amazing blog posts about the event. I am so sorry I didn’t get to meet everyone, but thankyou thankyou thankyou for supporting my ACOFI adventure xxx

ACOFI launch Jan 11-clear up
Cleaning up the next day: teacups and limes. Just about sums it up!

If you didn’t get a chance to do so at the launch do remember to get along and check out the Eco Pop Up shop instore at 123 for two weeks from the 28th January. It features many of the fabulous ethical designers from my book. Look out for lots of blogs featuring illustrations from the event… coming up shortly. And you can buy the book online on my website with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Don’t forget to also check out the Skype video interviews with featured illustrators in the book over on my Amelia’s House youtube channel.

Categories ,123 Bethnal Green Road, ,6 Day Riot, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Andrea Peterson, ,Ani Saunders, ,Antonia Parker, ,Beautiful Soul, ,Bunker Cafe, ,Courtney Blackman, ,Dr.Hauschka, ,Eco fashion, ,Emma Block, ,Ethical Fashion, ,Ethical Heaven, ,gabby young, ,Gwenno Saunders, ,i-D, ,Jessica Bumpus, ,Joanna Cave, ,Laurel Harple, ,Liz Johnson-Artur, ,Matt Bramford, ,Max Petrossi, ,Moleskine, ,Mystery Jets, ,Nina Dolcetti, ,Nyla, ,Prick your Finger, ,Prince Cassius, ,Rebekah Roy, ,Robots in Disguise, ,Scout Hut, ,Shine on the Green, ,The Pipettes, ,vogue

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Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration launch party illustrations: meet Andrea Peterson

ACOFI Lily Vanilli cake by Andrea Peterson
ACOFI Lily Vanilli cake by Andrea Peterson.

Over the past few days a steady trickle of fabulous illustrations from the ACOFI launch night party (read my review here) have been flooding into my inbox… and I’ve been wondering how best to put them all together. In the absence of a better plan I have decided to plow through them alphabetically… So without further ado I present to you the wonderful artwork of Andrea Peterson, pharmacy prescription also known as Artist Andrea, seek also responsible for the cover art of ACOFI. She travelled all the way from Arizona to be with us on the launch day and I think that everyone was absolutely awed by her ability to create beautiful images from just a few dabs of watercolour, live, in front of a huge crowd.

You’ve already seen this image of Jessica Bumpus from Vogue but why not show it again? I think it’s absolutely beautiful… and I love the way that Andrea has made her a Vogue cover star. Bring back illustrated covers indeed! So elegant and glamourous. You can read Jessica’s wonderful blog about the event on the Vogue Green Style Blog here. Thankyou so much Jessica!

Jessica Bumpus of Vogue by Andrea Peterson
Jessica Bumpus of Vogue by Andrea Peterson.

The lovely Alexandra Haddow very kindly provided us with Pukka teas and helped out all afternoon: she is rather fittingly illustrated with tea cup in hand. She also managed to do a lovely write up of the event on LDNfashion online, and we hope she will be joining our little fashion team soon as well.

Alexandra Haddow of Pukka Teas by Andrea Peterson
Alexandra Haddow of Pukka Teas by Andrea Peterson.

Then there’s Lupe Castro: fashion stylist and freelance writer. I love her colourful vintage Pucci outfit.

Lupe Castro by Andrea Peterson
Lupe Castro by Andrea Peterson.

Francesca from Forward PR looks so demurely wonderful holding her copy of ACOFI, which she did so well in selling on the night. I loved her energy, so positive. What a lovely girl.

Francesca of Forward PR by Andrea Peterson.
Francesca of Forward PR by Andrea Peterson.

Here’s Nyla of Ethical Heaven – she writes a blog about sustainable style and beauty, and you can read her fab write up of the launch party here.

Nyla of Ethical Heaven by Andrea Peterson
Nyla of Ethical Heaven by Andrea Peterson.

And lastly here again is a reprise of The Pipettes: who unsurprisingly inspired more than a few illustrators to get their pens and paint brushes out. Ani Saunders is herself a very talented illustrator, and she has her own blog called The Lovely Wars, where she has written about the book, complete with her own unique rendition of Andrea’s cover. Take a gander here.

The Pipettes by Andrea Peterson
The Pipettes by Andrea Peterson.

Thankyou Andrea so much for coming to visit us in the UK and showcasing your incredible talent live! I look forward to working with you for many moons to come. You can follow Andrea on twitter on @ArtistAndrea and don’t forget you can buy Amelia’s Compendium of Fashion Illustration here, with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Lastly, here’s my interview with Andrea on youtube, accompanied by rescue chihuahua Frida (I had to heavily edit out all the bits where I was cooing over the chihuahua). Enjoy!

YouTube Preview Image

Categories ,123 Bethnal Green Road, ,ACOFI, ,Alexandra Haddow, ,Amelia’s Compendium of Fashion Illustration, ,Ani Saunders, ,Artist Andrea, ,Bunker Cafe, ,Chihuahua, ,Ethical Heaven, ,Forward PR, ,Francesca, ,Frida, ,Green Style Blog, ,Jessica Bumpus, ,Lily Vanilli, ,Lupe Castro, ,Nyla, ,Pucci, ,Pukka Teas, ,The Lovely Wars, ,The Pipettes, ,vogue

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Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration Launch Party: The Movie

Cooperative Designs 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011 by Natsuki Otani
Cooperative Designs A/W 2011 by Natsuki Otani.

Last season I was incredibly gutted to miss the Cooperative Designs presentation – such were the glowing reports on our website. But in my enthusiasm I actually turned up too early this time, viagra buy got turned away, buy ate a Pret sandwich… and then missed most of what turned out to actually be a catwalk show on repeat.


Cooperative Designs A/W 2011. Photography by Tim Adey.

Descending some stairs we were asked to sit in a darkened vault but my photographer’s sixth sense directed me instead to stand in a separate photographers box, where the models paused for a few seconds in somewhat brighter conditions.

Cooperative Designs A/W 2011 by Jane Young
Cooperative Designs A/W 2011 by Jane Young.

This was a collection inspired by 90s rave culture, Drum n Bass and the contemplative industrial photography of Thomas Struth, which meant that the oversized silhouette of Cooperative Designs came in industrial tones of grey and beige stripes combined with fluoro highlights in tie detailing, visors and threaded hair accessories.

Cooperative Designs A/W 2011. Photography by Tim Adey.
Cooperative Designs A/W 2011. Photography by Tim Adey.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

There was lots of asymmetrical patterning, floppy hooded jumpers, boxy baggy tops and knit dresses tiered with baggy pouches. Lacy see through knitwear recalled the combat trouser shapes so beloved of 90s dancers. Hats by Noel Stewart were tall and floppy like a gnome’s or featured ear flaps and visors – questionable styles that were somehow rendered infinitely desirable. A wide knitted skirt was particularly cute, and were the little boots by Flip Flop, customised by Cooperative Designs with extravagant orange soles.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

Of any designers that I love I can actually imagine myself wearing Cooperative Designs. Their clever knitwear by it’s very nature being supremely flattering to the shape of a real women. Thankfully, they make a point of picking their models to reflect their customer.

On my way out I was given a brilliant press release: informative, well written and protected in a cardboard envelope that even I would struggle to lose. Best of all, it came with my very own piece of painted plywood jewellery by Corrie Williamson, as featured in the collection. More designers could learn from such professionalism on the press release frontier.

You can read Naomi Law’s excellent review here.

I totally missed out the East 17 reference…
Cooperative Designs A/W 2011 by Natsuki Otani
Cooperative Designs A/W 2011 by Natsuki Otani.

Last season I was incredibly gutted to miss the Cooperative Designs presentation – such were the glowing reports on our website. But in my enthusiasm I actually turned up too early this time, mind got turned away, ate a Pret sandwich… and then missed most of what turned out to actually be a catwalk show on repeat.


Cooperative Designs A/W 2011. Photography by Tim Adey.

Descending some stairs we were asked to sit in a darkened vault but my photographer’s sixth sense directed me instead to stand in a separate photographers box, where the models paused for a few seconds in somewhat brighter conditions.

Cooperative Designs A/W 2011 by Jane Young
Cooperative Designs A/W 2011 by Jane Young.

This was a collection inspired by 90s rave culture, Drum n Bass and the contemplative industrial photography of Thomas Struth, which meant that the oversized silhouette of Cooperative Designs came in industrial tones of grey and beige stripes combined with fluoro highlights in tie detailing, visors and threaded hair accessories.

Cooperative Designs A/W 2011. Photography by Tim Adey.
Cooperative Designs A/W 2011. Photography by Tim Adey.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

There was lots of asymmetrical patterning, floppy hooded jumpers, boxy baggy tops and knit dresses tiered with baggy pouches. Lacy see through knitwear recalled the combat trouser shapes so beloved of 90s dancers. Hats by Noel Stewart were tall and floppy like a gnome’s or featured ear flaps and visors – questionable styles that were somehow rendered infinitely desirable. A wide knitted skirt was particularly cute, and were the little boots by Flip Flop, customised by Cooperative Designs with extravagant orange soles.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

Of any designers that I love I can actually imagine myself wearing Cooperative Designs. Their clever knitwear by it’s very nature being supremely flattering to the shape of a real women. Thankfully, they make a point of picking their models to reflect their customer.

Cooperative Designs 2011. Photography by Amelia Gregory
Plywood jewellery by Corrie Williamson for Cooperative Designs 2011. Photography by Amelia Gregory.

On my way out I was given a brilliant press release: informative, well written and protected in a cardboard envelope that even I would struggle to lose. Best of all, it came with my very own piece of painted plywood jewellery by Corrie Williamson, as featured in the collection. More designers could learn from such professionalism on the press release frontier.

You can read Naomi Law’s excellent review here. You can see more of Natsuki Otani’s work in Amelia’s Compendium of Fashion Illustration.
Cooperative Designs A/W 2011 by Natsuki Otani
Cooperative Designs A/W 2011 by Natsuki Otani.

Last season I was incredibly gutted to miss the Cooperative Designs presentation – such were the glowing reports on our website. But in my enthusiasm I actually turned up too early this time, drug got turned away, order ate a Pret sandwich… and then missed most of what turned out to actually be a catwalk show on repeat.


Cooperative Designs A/W 2011. Photography by Tim Adey.

Descending some stairs we were asked to sit in a darkened vault but my photographer’s sixth sense directed me instead to stand in a separate photographers box, where the models paused for a few seconds in somewhat brighter conditions.

Cooperative Designs A/W 2011 by Jane Young
Cooperative Designs A/W 2011 by Jane Young.

This was a collection inspired by 90s rave culture, Drum n Bass and the contemplative industrial photography of Thomas Struth, which meant that the oversized silhouette of Cooperative Designs came in industrial tones of grey and beige stripes combined with fluoro highlights in tie detailing, visors and threaded hair accessories.

Cooperative Designs A/W 2011. Photography by Tim Adey.
Cooperative Designs A/W 2011. Photography by Tim Adey.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

There was lots of asymmetrical patterning, floppy hooded jumpers, boxy baggy tops and knit dresses tiered with baggy pouches. Lacy see through knitwear recalled the combat trouser shapes so beloved of 90s dancers. Hats by Noel Stewart were tall and floppy like a gnome’s or featured ear flaps and visors – questionable styles that were somehow rendered infinitely desirable. A wide knitted skirt was particularly cute, and were the little boots by Flip Flop, customised by Cooperative Designs with extravagant orange soles.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

Of any designers that I love I can actually imagine myself wearing Cooperative Designs. Their clever knitwear by it’s very nature being supremely flattering to the shape of a real women. Thankfully, they make a point of picking their models to reflect their customer.

Cooperative Designs 2011. Photography by Amelia Gregory
Plywood jewellery by Corrie Williamson for Cooperative Designs 2011. Photography by Amelia Gregory.

On my way out I was given a brilliant press release: informative, well written and protected in a cardboard envelope that even I would struggle to lose. Best of all, it came with my very own piece of painted plywood jewellery by Corrie Williamson, as featured in the collection. More designers could learn from such professionalism on the press release frontier.

You can read Naomi Law’s excellent review here. You can see more of Natsuki Otani’s work in Amelia’s Compendium of Fashion Illustration.
Cooperative Designs A/W 2011 by Natsuki Otani
Cooperative Designs A/W 2011 by Natsuki Otani.

Last season I was incredibly gutted to miss the Cooperative Designs presentation – such were the glowing reports on our website. But in my enthusiasm I actually turned up too early this time, ailment got turned away, ate a Pret sandwich… and then missed most of what turned out to actually be a catwalk show on repeat.


Cooperative Designs A/W 2011. Photography by Tim Adey.

Descending some stairs we were asked to sit in a darkened vault but my photographer’s sixth sense directed me instead to stand in a separate photographers box, where the models paused for a few seconds in somewhat brighter conditions.

Cooperative Designs A/W 2011 by Jane Young
Cooperative Designs A/W 2011 by Jane Young.

This was a collection inspired by 90s rave culture, Drum n Bass and the contemplative industrial photography of Thomas Struth, which meant that the oversized silhouette of Cooperative Designs came in industrial tones of grey and beige stripes combined with fluoro highlights in tie detailing, visors and threaded hair accessories.

Cooperative Designs A/W 2011. Photography by Tim Adey.
Cooperative Designs A/W 2011. Photography by Tim Adey.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

There was lots of asymmetrical patterning, floppy hooded jumpers, boxy baggy tops and knit dresses tiered with baggy pouches. Lacy see through knitwear recalled the combat trouser shapes so beloved of 90s dancers. Hats by Noel Stewart were tall and floppy like a gnome’s or featured ear flaps and visors – questionable styles that were somehow rendered infinitely desirable. A wide knitted skirt was particularly cute, as were the little boots by Flip Flop, customised by Cooperative Designs with extravagant orange soles.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

Of any designers that I love I can actually imagine myself wearing Cooperative Designs. Their clever knitwear is by it’s very nature supremely flattering to the shape of a real women. Thankfully, they make a point of picking their models to reflect their customer.

Cooperative Designs 2011. Photography by Amelia Gregory
Plywood jewellery by Corrie Williamson for Cooperative Designs 2011. Photography by Amelia Gregory.

On my way out I was given a brilliant press release: informative, well written and protected in a cardboard envelope that even I would struggle to lose. Best of all, it came with my very own piece of painted plywood jewellery by Corrie Williamson, as featured in the collection. More designers could learn from such professionalism on the press release frontier.

You can read Naomi Law’s excellent review here and you can see more of Natsuki Otani’s work in Amelia’s Compendium of Fashion Illustration.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, rx as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, troche cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
I’m thinking about the possibility of expanding upon Edgeland, a short documentary I made with Xavier Zapata in 2009. Edgeland consists of a series of interviews with Hackney residents who have been displaced by the Olympic development site in Stratford. Apart from that I have an idea for a new short film…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.

Categories ,123 Bethnal Green Road, ,6 Day Riot, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Ben Toms, ,Bunker Cafe, ,Craig Lawrence, ,Direct Action, ,Edgelands, ,Edun, ,goldsmiths, ,Grow Heathrow, ,hackney, ,Harriet Vine, ,Just Do It, ,JW Anderson, ,launch party, ,Lily Vanilli, ,Liz Johnson-Artur, ,Matt Bramford, ,Naomi Law, ,Olympics, ,Sally Mumby-Croft, ,Scout Hut, ,Stratford, ,Susie Bubble, ,Tatty Devine, ,Xavier Zapata

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Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration Launch Party: The Movie

Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.

http://www.vimeo.com/20191792
http://www.vimeo.com/20191533
http://www.vimeo.com/18878998

Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
I’m thinking about the possibility of expanding upon Edgeland, a short documentary I made with Xavier Zapata in 2009. Edgeland consists of a series of interviews with Hackney residents who have been displaced by the Olympic development site in Stratford. Apart from that I have an idea for a new short film…

http://www.vimeo.com/5191789

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.

Categories ,123 Bethnal Green Road, ,6 Day Riot, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Ben Toms, ,Bunker Cafe, ,Craig Lawrence, ,Direct Action, ,Edgelands, ,Edun, ,goldsmiths, ,Grow Heathrow, ,hackney, ,Harriet Vine, ,Just Do It, ,JW Anderson, ,launch party, ,Lily Vanilli, ,Liz Johnson-Artur, ,Matt Bramford, ,Naomi Law, ,Olympics, ,Sally Mumby-Croft, ,Scout Hut, ,Stratford, ,Susie Bubble, ,Tatty Devine, ,Xavier Zapata

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