Amelia’s Magazine | London Fashion Week S/S 2011 Catwalk Review: Masha Ma

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma: detail. All photography by Amelia Gregory.

Sad to say, viagra 100mg for sale but sometimes I don’t even know what’s on my own blog… and so it was that I discovered that we’ve already interviewed the very talented Masha Ma in a pre London Fashion Week blog post. I am aware that I dissed an all white collection from Lilee and I hereby reserve the right to change my mind, ampoule because Masha’s Icebreaker collection was also predominantly white, and it was fabulous.

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma by Faye West
Masha Ma by Faye West.

Maybe it was the sly addition of sparkly silver that did it for me? That and the polished tailoring of multilayered capes, flouncey tiered peplums and gorgeous silky oversized bow details. I loved the styling with big knuckle duster silver rings worn across delicate model hands: it was a clever ballsy accent and stopped it all being a bit too nice.

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma by Faye West
Masha Ma by Faye West.

I’ve bumped into a funny old range of people at this fashion week – at Masha Ma I walked in and was immediately scooped up by Reiki, a fashion designer and girlfriend of my cousin, so we’re more used to meeting at family events. She was sitting front row with the Bodyamr designer, who she works for. Sadly I missed that show helping my parents choose two new kitties from the cat rescue centre. *Not sad about new kitties though.* Turns out that Masha Ma is a friend because she used to work for Bodyamr too, presumably after she completed her MA at the eponymous Central Saint Martins – really the only place to go it seems.

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma by Faye West
Masha Ma by Faye West.

This was the first time Masha Ma had shown at London Fashion Week properly, and if this fantastic collection was anything to go by she’ll be a fixture for a long time to come. Keep an eye on this one folks, very clever indeed.

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory

Categories ,Bodyamr, ,Faye West, ,lfw, ,Lilee, ,London Fashion Week, ,Masha Ma

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Amelia’s Magazine | London Fashion Week S/S 2011 Catwalk Review: Masha Ma

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma: detail. All photography by Amelia Gregory.

Sad to say, viagra 100mg for sale but sometimes I don’t even know what’s on my own blog… and so it was that I discovered that we’ve already interviewed the very talented Masha Ma in a pre London Fashion Week blog post. I am aware that I dissed an all white collection from Lilee and I hereby reserve the right to change my mind, ampoule because Masha’s Icebreaker collection was also predominantly white, and it was fabulous.

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma by Faye West
Masha Ma by Faye West.

Maybe it was the sly addition of sparkly silver that did it for me? That and the polished tailoring of multilayered capes, flouncey tiered peplums and gorgeous silky oversized bow details. I loved the styling with big knuckle duster silver rings worn across delicate model hands: it was a clever ballsy accent and stopped it all being a bit too nice.

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma by Faye West
Masha Ma by Faye West.

I’ve bumped into a funny old range of people at this fashion week – at Masha Ma I walked in and was immediately scooped up by Reiki, a fashion designer and girlfriend of my cousin, so we’re more used to meeting at family events. She was sitting front row with the Bodyamr designer, who she works for. Sadly I missed that show helping my parents choose two new kitties from the cat rescue centre. *Not sad about new kitties though.* Turns out that Masha Ma is a friend because she used to work for Bodyamr too, presumably after she completed her MA at the eponymous Central Saint Martins – really the only place to go it seems.

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma by Faye West
Masha Ma by Faye West.

This was the first time Masha Ma had shown at London Fashion Week properly, and if this fantastic collection was anything to go by she’ll be a fixture for a long time to come. Keep an eye on this one folks, very clever indeed.

Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory
Masha Ma SS 2011 photo by Amelia Gregory

Categories ,Bodyamr, ,Faye West, ,lfw, ,Lilee, ,London Fashion Week, ,Masha Ma

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Amelia’s Magazine | London Fashion Week S/S 2011: What’s Hot… and What’s Not.

jenny robins – blog slam – circus – toast and biscuit – thewedordeadwager sketch at the rag factory male dating humour
LFW SS2011-photo by Amelia Gregory
All photography by Amelia Gregory.

Every London Fashion Week has it’s own particular foibles, stomach it’s own idiosyncrasies – and this September was no exception. So I thought I’d write up a little round up of things that will always remind me of this particular fashion week. In no particular order, sickness here goes…

Teabags, check Jelly Bellys and Ferrer Rocher
Why is it that tea companies love to sponsor fashion week so? Qi Teas, Pure Teas, Tea Pigs, Pukka – they were all at it. Is it because tea can be dispensed in a relatively cheap sachet of one and it inherently contains so little calories? That might make sense, but then weigh it up against the copious quantities of smoothie flavour jelly beans, Ferrer Rocher and Elizabeth Shaw choccies that I also managed to collect at the shows. Not that I’m complaining mind you…

The smiley ice-cream man
Anyone who spent any time at Somerset House will surely have encountered the sweetest organic ice-cream vendor from Laverstoke Park Farm. I’m guessing that plenty of people must have sampled his wares because there was only ever one flavour left when I passed by: liquorice. Shouldn’t work, but so did. Try it, honestly, it was the best thing ever.

LFW SS2011 Laverstoke Farm ice cream

The Phoenix Magazine girls
How many times were you offered this new magazine? It seems like it was thrust into my face every time I went to a show. Because we really need another fashion magazine. Oh yes. That’s what the world is really missing right now. Needless to say I haven’t had a moment to look at it. Has anyone else? Information overload!

LFW SS2011

My Palladium Boots
I was sent a pair of Palladiums a few months ago but I didn’t wear them for ages because I thought they were a bit ugly. But as the weather has got colder and I’ve realised I can’t wear my plastic Melissas through the winter I’ve come to realise that I actually like them quite a lot. Not for me high heels, I’m afraid I need sensible shoes for the shows and whilst my Palladiums might not be the most beautiful footwear in the world they carried me through LFW something fab. Thanks Palladium!

LFW SS2011-Palladium Boots

Great weather
Wow! The weather was gorgeous and as any seasoned fashionista will tell you good weather is a real rarity for the September shows when it usually rains like hell. What a fantastic bonus, especially for cyclists like myself.

LFW SS2011 Menswear Omar Kashoura
LFW SS2011 Menswear Jonno Ovans
A Garden Party atmosphere on menswear day.

Getting between the shows on a bike
Surely the only way to do it: totally carbon efficient, fast and healthy. I don’t understand why more people don’t cycle, but at least I persuaded some of my team to join me, and it was great to cycle around London with them like a latter day Red Hand Gang.

The Gimp Lady
Making an appearance in various latex outfits and a blow up wig, as she did last season. But who is beneath? That’s what I’d like to know…

Charlie le Mindu SS2011 Gimp Lady

Disco ball mannequin at On/Off
…taking over from the papercut and deer sculpture of last season.

LFW-onoff-JOCHEUNG disco mannequin
Illustration by Jo Cheung.

Vitamin bloody water – every bloody where.
I’ve drunk so much of this disgusting sugary Coca-Cola product that I think I may even be a convert. Ugh. And to think my favourite kiwi and strawberry combo owes it’s bright pink colour to the colouring provided by purple sweet potato and purple carrot. Utter madness.

LFW SS2011-Vitamin water

Models falling off their shoes.
Everywhere! All the time. On every catwalk. Ridiculous! Your shoes are too high designers: spare a thought for your poor clothes’ horses.

Holly Fulton SS2011 slip up
A model kicks off her shoes at Holly Fulton. She was just one of many who stumbled.

Hanging out with Tatty Devine.
They always cheer me up when I visit the static stands to view next season’s collections. This time I joined them for an end of fashion week party at their Covent Garden shop and then we all went for paella. It was mostest fun.

LFW SS2011 Louise Harries and Harriet Vine
Louise Harries of Prick Your Finger and Harriet Vine of Tatty Devine model the latest collection.

Gorgeous young girls with big hair and pink lips.
Pink lips are the best. If only I looked like this model on her way out of the Paul Costelloe show… sigh.

LFW SS2011-model

Lots of big rings.
I lost track of the amount of shows that featured big finger adornments: time for me to dig out all those silver rings I’ve hidden in drawers. Pile em on, it’s an easy way to update your look.

David Koma SS2011 Ring Mawi
Mawi for David Koma.

Masha Ma SS2011 rings
Masha Ma.

KTZ SS2011 rings
KTZ.

Men in big statement jewellery
Dangly feather earrings, vast chunky necklaces… you name it and the men were wearing it. In spades.

Earring-Menswear-LFW-S-S-2011-Antonia-Parker
Illustration by Antonia Parker.

My ability to get into shows without queuing.
This year my brazen blagging knew no bounds so even when ticketless I managed to sit front row at almost every show. After all it’s the only way to get decent shots if you’re not in the photographer’s pit (and we don’t want the same pics as everyone else). Over ten years in the business means I know who and how to hustle.

LFW SS2011-queue
See this? I don’t do it.

Performances, presentations, shows.
There’s a lot of muddle about what all these actually are so quite often what one presumes is a rolling presentation actually occurs at a specific time not known to the audience. In this way I missed quite a few. Clearly there needs to be more common parlance about what a performance or presentation means.

Babies at the shows.
Eek! Not sure what I think of this! The music can get pretty damn loud you know, and then there are the naked ladies to consider: I wouldn’t mind if they looked anything like what a real woman looks like…

LFW SS2011-baby

Fashion illustration is HOT.
Thanks in no small part, I’m sure, to the wonderful contributions on this very website. Suddenly everyone is running illustration as part of their fashion blog posts, including Fashion Scout – who had a team of illustrators live sketching at the shows. Bodes well for my upcoming book, Amelia’s Compendium of Fashion Illustration.

My fabulous team.
You’ve all been beyond brilliant. Sniff. Here’s just a few of them:

LFW SS2011-Matt Bramford
Matt Bramford: my utterly brilliant fashion editor.

LFW SS2011-Satu Fox and Sally Mumby-Croft
Satu Fox, Sally Mumby-Croft and an Orla Kiely cut out. Guess which is which.

LFW SS2011-Naomi Law and Aniela Murphy
Illustrators Naomi Law and Aniela Murphy.

Categories ,Amelia’s Compendium of Fashion Illustration, ,Aniela Murphy, ,Antonia Parker, ,Elizabeth Shaw, ,Fashion Scout, ,Ferrer Rocher, ,Gimp Lady, ,Holly Fulton, ,Jelly Belly, ,Jo Cheung, ,lfw, ,London Fashion Week, ,Masha Ma, ,Mawi. David Koma, ,Naomi Law, ,Paul Costelloe, ,Phoenix Magazine, ,Prick your Finger, ,Pure Teas, ,Qi Teas, ,Red Hand Gang, ,rings, ,Sally Mumby-Croft, ,Somerset House, ,Tatty Devine, ,Tea Pigs, ,Vitamin Water

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Amelia’s Magazine | London Fashion Week S/S 2011: What’s Hot… and What’s Not.

jenny robins – blog slam – circus – toast and biscuit – thewedordeadwager sketch at the rag factory male dating humour
LFW SS2011-photo by Amelia Gregory
All photography by Amelia Gregory.

Every London Fashion Week has it’s own particular foibles, stomach it’s own idiosyncrasies – and this September was no exception. So I thought I’d write up a little round up of things that will always remind me of this particular fashion week. In no particular order, sickness here goes…

Teabags, check Jelly Bellys and Ferrer Rocher
Why is it that tea companies love to sponsor fashion week so? Qi Teas, Pure Teas, Tea Pigs, Pukka – they were all at it. Is it because tea can be dispensed in a relatively cheap sachet of one and it inherently contains so little calories? That might make sense, but then weigh it up against the copious quantities of smoothie flavour jelly beans, Ferrer Rocher and Elizabeth Shaw choccies that I also managed to collect at the shows. Not that I’m complaining mind you…

The smiley ice-cream man
Anyone who spent any time at Somerset House will surely have encountered the sweetest organic ice-cream vendor from Laverstoke Park Farm. I’m guessing that plenty of people must have sampled his wares because there was only ever one flavour left when I passed by: liquorice. Shouldn’t work, but so did. Try it, honestly, it was the best thing ever.

LFW SS2011 Laverstoke Farm ice cream

The Phoenix Magazine girls
How many times were you offered this new magazine? It seems like it was thrust into my face every time I went to a show. Because we really need another fashion magazine. Oh yes. That’s what the world is really missing right now. Needless to say I haven’t had a moment to look at it. Has anyone else? Information overload!

LFW SS2011

My Palladium Boots
I was sent a pair of Palladiums a few months ago but I didn’t wear them for ages because I thought they were a bit ugly. But as the weather has got colder and I’ve realised I can’t wear my plastic Melissas through the winter I’ve come to realise that I actually like them quite a lot. Not for me high heels, I’m afraid I need sensible shoes for the shows and whilst my Palladiums might not be the most beautiful footwear in the world they carried me through LFW something fab. Thanks Palladium!

LFW SS2011-Palladium Boots

Great weather
Wow! The weather was gorgeous and as any seasoned fashionista will tell you good weather is a real rarity for the September shows when it usually rains like hell. What a fantastic bonus, especially for cyclists like myself.

LFW SS2011 Menswear Omar Kashoura
LFW SS2011 Menswear Jonno Ovans
A Garden Party atmosphere on menswear day.

Getting between the shows on a bike
Surely the only way to do it: totally carbon efficient, fast and healthy. I don’t understand why more people don’t cycle, but at least I persuaded some of my team to join me, and it was great to cycle around London with them like a latter day Red Hand Gang.

The Gimp Lady
Making an appearance in various latex outfits and a blow up wig, as she did last season. But who is beneath? That’s what I’d like to know…

Charlie le Mindu SS2011 Gimp Lady

Disco ball mannequin at On/Off
…taking over from the papercut and deer sculpture of last season.

LFW-onoff-JOCHEUNG disco mannequin
Illustration by Jo Cheung.

Vitamin bloody water – every bloody where.
I’ve drunk so much of this disgusting sugary Coca-Cola product that I think I may even be a convert. Ugh. And to think my favourite kiwi and strawberry combo owes it’s bright pink colour to the colouring provided by purple sweet potato and purple carrot. Utter madness.

LFW SS2011-Vitamin water

Models falling off their shoes.
Everywhere! All the time. On every catwalk. Ridiculous! Your shoes are too high designers: spare a thought for your poor clothes’ horses.

Holly Fulton SS2011 slip up
A model kicks off her shoes at Holly Fulton. She was just one of many who stumbled.

Hanging out with Tatty Devine.
They always cheer me up when I visit the static stands to view next season’s collections. This time I joined them for an end of fashion week party at their Covent Garden shop and then we all went for paella. It was mostest fun.

LFW SS2011 Louise Harries and Harriet Vine
Louise Harries of Prick Your Finger and Harriet Vine of Tatty Devine model the latest collection.

Gorgeous young girls with big hair and pink lips.
Pink lips are the best. If only I looked like this model on her way out of the Paul Costelloe show… sigh.

LFW SS2011-model

Lots of big rings.
I lost track of the amount of shows that featured big finger adornments: time for me to dig out all those silver rings I’ve hidden in drawers. Pile em on, it’s an easy way to update your look.

David Koma SS2011 Ring Mawi
Mawi for David Koma.

Masha Ma SS2011 rings
Masha Ma.

KTZ SS2011 rings
KTZ.

Men in big statement jewellery
Dangly feather earrings, vast chunky necklaces… you name it and the men were wearing it. In spades.

Earring-Menswear-LFW-S-S-2011-Antonia-Parker
Illustration by Antonia Parker.

My ability to get into shows without queuing.
This year my brazen blagging knew no bounds so even when ticketless I managed to sit front row at almost every show. After all it’s the only way to get decent shots if you’re not in the photographer’s pit (and we don’t want the same pics as everyone else). Over ten years in the business means I know who and how to hustle.

LFW SS2011-queue
See this? I don’t do it.

Performances, presentations, shows.
There’s a lot of muddle about what all these actually are so quite often what one presumes is a rolling presentation actually occurs at a specific time not known to the audience. In this way I missed quite a few. Clearly there needs to be more common parlance about what a performance or presentation means.

Babies at the shows.
Eek! Not sure what I think of this! The music can get pretty damn loud you know, and then there are the naked ladies to consider: I wouldn’t mind if they looked anything like what a real woman looks like…

LFW SS2011-baby

Fashion illustration is HOT.
Thanks in no small part, I’m sure, to the wonderful contributions on this very website. Suddenly everyone is running illustration as part of their fashion blog posts, including Fashion Scout – who had a team of illustrators live sketching at the shows. Bodes well for my upcoming book, Amelia’s Compendium of Fashion Illustration.

My fabulous team.
You’ve all been beyond brilliant. Sniff. Here’s just a few of them:

LFW SS2011-Matt Bramford
Matt Bramford: my utterly brilliant fashion editor.

LFW SS2011-Satu Fox and Sally Mumby-Croft
Satu Fox, Sally Mumby-Croft and an Orla Kiely cut out. Guess which is which.

LFW SS2011-Naomi Law and Aniela Murphy
Illustrators Naomi Law and Aniela Murphy.

Categories ,Amelia’s Compendium of Fashion Illustration, ,Aniela Murphy, ,Antonia Parker, ,Elizabeth Shaw, ,Fashion Scout, ,Ferrer Rocher, ,Gimp Lady, ,Holly Fulton, ,Jelly Belly, ,Jo Cheung, ,lfw, ,London Fashion Week, ,Masha Ma, ,Mawi. David Koma, ,Naomi Law, ,Paul Costelloe, ,Phoenix Magazine, ,Prick your Finger, ,Pure Teas, ,Qi Teas, ,Red Hand Gang, ,rings, ,Sally Mumby-Croft, ,Somerset House, ,Tatty Devine, ,Tea Pigs, ,Vitamin Water

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Masha Ma

Masha Ma SS 2012 1 by Marta Spendowska
Masha Ma S/S 2012 by Marta Spendowska

She concluded her MA in Womenswear at Central Saint Martins only three years ago, page but Masha Ma has already a made a name for herself amongst London Fashion Week goers, visit web and is even one of Amelia Gregory’s favourites! True story. We therefore, capsule of course, made our way back to Vauxhall Fashion Scout to see what she’d been up to and what her S/S 2012 range had to offer.

Masha Ma SS 2011 review-003

Masha Ma SS 2011 review-004

In our interview with the award-winning designer last August, just prior to her London Fashion Week debut, Masha described her design agenda as ‘chic, modern arrogance and semi-couture’. Since then, we’ve seen her work evolve from her exquisite take on classic chic to what Amelia and I witnessed on that Saturday morning; a futuristic, bold mission into the female silhouette with accomplished fashion-forward detail.

Masha Ma SS 2012 by Meagan Morrison 1
Masha Ma S/S 2012 by Meagan Morrison

Inspired by the reconstruction of the famous Palace of Versailles, France, the collection displayed a combination of disciplined colours and textures juxtaposed with distressed sheers and unfinished edges. Most looks were slim, elegant, elongated assemblies with a tough sportswear vibe running throughout, complete with strategically placed zips, head gear and androgynous tailoring.

Masha Ma SS 2011 review-011

Masha Ma SS 2011 review-014

Masha Ma SS 2011 review-015

Masha Ma S/S 2012 by Kassie Berry
Masha Ma S/S 2012 by Kassie Berry

The show began with icy ensembles of muted blues and green pieces in numerous tones of mint and sea foam. For me, it was a stunning colour pallette which illuminated upon a delicate canvas of fluid silks, satins and sheers. These light references to an underwater odyssey (helped along by the gentle water sounds on the soundtrack) blended in-and-out amongst the Palace-inspired printed pieces. Thematically, the consistency did seem to lack. This, however, didn’t prevent me from finding the collection’s many contrasting elements equally delightful.

Masha Ma SS 2012 by Meagan Morrison 2
Masha Ma S/S 2012 by Meagan Morrison

Masha Ma SS 2011 review-022

Masha Ma SS 2011 review-023

Masha Ma SS 2011 review-033

Sheer white gauze skimmed down legs and clung loosely around calves, whilst delicate tight-pleated mini skater skirts in mint tones swayed across thighs. It was an unusually sexy composition that contrasted with smart, high-necked tailored shirts. Intelligent construction existed in the zipping together of a-symetric skirt and dress layers with other zips utilised as shaping detail to flatter the figure. The female silohuette was considered, embraced and pushed to new boundaries.

Masha Ma SS 2011 review-053

Masha Ma SS 2011 review-056

Masha Ma SS 2011 review-063

Masha Ma SS 2012 by Marta Spendowska
Masha Ma S/S 2012 by Marta Spendowska

Amongst my favourite pieces were the breathtakingly skilled coats that dominated the show, pre-finale. Original and dramatic in design, yet extremely wearable for the Spring/Summer seasons, I was being seduced into the idea of owning one of Masha‘s beautifully crafted outerwear pieces. (The matte-white one took my fancy; a girl can always dream.)

Masha Ma SS 2011 review-076

Masha Ma SS 2011 review-086

Masha Ma SS 2011 review-096

Masha Ma SS 2011 review-127

Masha Ma SS 2011 review-131

Masha Ma SS 2011 review-132
All photography by Amelia Gregory

As opposed to the radical design ethic that is so deep-seated in London fashion today, observing a collection so fine in detail and delicate in reference is something rare and refreshing. In her return to London Fashion Week for her third solo collection, Ma didn’t disappoint. In fact, it extended our vision as to her dress-making capabilities. With the art direction intriguing and beautifully illustrated, the construction unique and the detail impeccable, Masha Ma certainly (and, perhaps, unknowingly) reaffirmed herself as one of Amelia’s Magazine‘s firm favourites.

Categories ,Amelia Gregory, ,Blue, ,france, ,Freemasons’ Hall, ,Front Row, ,Georgia Takacs, ,lfw, ,LFW S/S 2012, ,LFW S/S12, ,London Fashion Week, ,London Fashion Week S/S 2012, ,London Fashion Week S/S12, ,Marta Spendowska, ,Masha Ma, ,Masha Ma S/S 2012, ,Masha Ma S/S12, ,Meagan Morrison, ,Palace of Versailles, ,pleats, ,print, ,sportswear, ,Vauxhall Fashion Scout

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Fyodor Golan (by Amelia)


Illustration by Gemma Sheldrake

It’s always a treat to see a brand new designer launch at London Fashion Week – there’s always one that you get tickets for and have never heard of but really stand out in a sea of similarity. This season, clinic it was Fyodor Golan.

Fyodor Podgorny and Golan Frydman make up this design duo – and this debut collection, there romantically titled ‘Pagan Poetry’ was a real treat.

Sarcasm alert: I do rather enjoy sitting on the front row with somebody who is so desperate to capture what they are seeing with a Blackberry or video camera that they lean forward so much that they obscure the view for everybody behind them. I’ve had this a lot this fashion week – I guess it’s inevitable, with the internet now saturated with fashion blogs, it’s only a matter of time before almost everybody has a decent camera and is trying to capture the action as it happens. I’ve heard stories of people taking photographs with one hand and Tweeting with the other. When will it end?! This guy I was sitting next to at Fyodor Golan was beyond ridiculous. Armed with a teeny tiny video camera, he moved backwards and forwards like he directing a Hollywood blockbuster. I jabbed him a couple of times, with a helpless ‘PLEASE STOP DOING THAT!’ look on my face. It didn’t make the slightest difference. He continued to capture, with his shakey hand, every detail of every look. Gah.

Despite this monster I was determined to capture good photographs of this stunning collection. The inspiration had come from Renaissance and Regency periods, and with heritage in Latvia, Russia, Israel, Morocco and Germany, Fyodor and Golan certainly have a enormous amount of cultural references to draw from.

Long, elegant silhouettes dominated the catwalk, spiced up with ruched details and voluminous elements. High waisted skirts were teamed with cropped bolero jackets with flamboyant layering to start with, extremely wearable and somehow classic and contemporary at the same time. Contrasting textures such as organza and cotton were married together in geometric patterns.


Illustration by Ella Masters

Futuristic tailoring appeared on floor length jersey skirts – intricate panels had been applied to waists, and hems were elasticised which allowed models to swagger intently.

The collection then took a very dramatic turn with some amazing conceptual pieces that had everybody raising their cameras in unison. Architectural frocks made in leather and goat skin appeared – one dramatic piece featuring a short, short skirt with layered pleats, another floor length where the leather had been treated to look organic and made the model move like an animal. Other pieces saw organza take twists and turns around models’ figures in muted lilac and beige, having an exotic, romantic flavour. There was so much going on here, but for the final walk-through, somehow it all seemed to fuse together perfectly.

Idiot With Video Camera continued to capture every piece in motion, much to my dismay. I saw him on the Frow a few times during the course of the week. He’s probably really famous, and I’ll never work again. But he drove me insane! And the end of the show, he’d dropped his mobile on the floor. Being a kind and considerate individual, I returned it to him as he legged it out of the venue. ‘Thanks!’ he said, ‘And sorry if I got in your way before!’ ‘Yes, you did!’ I barked, ‘…but I’m over it now.’ He offered me some pictures from his ‘official photographer’ but I declined. I think I did okay – it’s not difficult to take good pictures of great clothes.


Illustration by Gemma Sheldrake

It’s always a treat to see a brand new designer launch at London Fashion Week – there’s always one that you get tickets for and have never heard of but really stand out in a sea of similarity. This season, ask it was Fyodor Golan.

Fyodor Podgorny and Golan Frydman make up this design duo – and this debut collection, romantically titled ‘Pagan Poetry’ was a real treat.

Sarcasm alert: I do rather enjoy sitting on the front row with somebody who is so desperate to capture what they are seeing with a Blackberry or video camera that they lean forward so much that they obscure the view for everybody behind them. I’ve had this a lot this fashion week – I guess it’s inevitable, with the internet now saturated with fashion blogs, it’s only a matter of time before almost everybody has a decent camera and is trying to capture the action as it happens. I’ve heard stories of people taking photographs with one hand and Tweeting with the other. When will it end?! This guy I was sitting next to at Fyodor Golan was beyond ridiculous. Armed with a teeny tiny video camera, he moved backwards and forwards like he directing a Hollywood blockbuster. I jabbed him a couple of times, with a helpless ‘PLEASE STOP DOING THAT!’ look on my face. It didn’t make the slightest difference. He continued to capture, with his shakey hand, every detail of every look. Gah.


Illustration by Abi Daker

Despite this monster I was determined to capture good photographs of this stunning collection. The inspiration had come from Renaissance and Regency periods, and with heritage in Latvia, Russia, Israel, Morocco and Germany, Fyodor and Golan certainly have a enormous amount of cultural references to draw from.

Long, elegant silhouettes dominated the catwalk, spiced up with ruched details and voluminous elements. High waisted skirts were teamed with cropped bolero jackets with flamboyant layering to start with, extremely wearable and somehow classic and contemporary at the same time. Contrasting textures such as organza and cotton were married together in geometric patterns.


Illustration by Ella Masters

Futuristic tailoring appeared on floor length jersey skirts – intricate panels had been applied to waists, and hems were elasticised which allowed models to swagger intently.

The collection then took a very dramatic turn with some amazing conceptual pieces that had everybody raising their cameras in unison. Architectural frocks made in leather and goat skin appeared – one dramatic piece featuring a short, short skirt with layered pleats, another floor length where the leather had been treated to look organic and made the model move like an animal. Other pieces saw organza take twists and turns around models’ figures in muted lilac and beige, having an exotic, romantic flavour. There was so much going on here, but for the final walk-through, somehow it all seemed to fuse together perfectly.

Idiot With Video Camera continued to capture every piece in motion, much to my dismay. I saw him on the Frow a few times during the course of the week. He’s probably really famous, and I’ll never work again. But he drove me insane! And the end of the show, he’d dropped his mobile on the floor. Being a kind and considerate individual, I returned it to him as he legged it out of the venue. ‘Thanks!’ he said, ‘And sorry if I got in your way before!’ ‘Yes, you did!’ I barked, ‘…but I’m over it now.’ He offered me some pictures from his ‘official photographer’ but I declined. I think I did okay – it’s not difficult to take good pictures of great clothes.


Illustration by Gemma Sheldrake

It’s always a treat to see a brand new designer launch at London Fashion Week – there’s always one that you get tickets for and have never heard of but really stand out in a sea of similarity. This season, price it was Fyodor Golan.

Fyodor Podgorny and Golan Frydman make up this design duo – and this debut collection, see romantically titled ‘Pagan Poetry’ was a real treat.

Sarcasm alert: I do rather enjoy sitting on the front row with somebody who is so desperate to capture what they are seeing with a Blackberry or video camera that they lean forward so much that they obscure the view for everybody behind them. I’ve had this a lot this fashion week – I guess it’s inevitable, medicine with the internet now saturated with fashion blogs, it’s only a matter of time before almost everybody has a decent camera and is trying to capture the action as it happens. I’ve heard stories of people taking photographs with one hand and Tweeting with the other. When will it end?! This guy I was sitting next to at Fyodor Golan was beyond ridiculous. Armed with a teeny tiny video camera, he moved backwards and forwards like he was directing a Hollywood blockbuster. I jabbed him a couple of times, with a helpless ‘PLEASE STOP DOING THAT!’ look on my face. It didn’t make the slightest difference. He continued to capture, with his shakey hand, every detail of every look. Gah.


Illustration by Abi Daker

Despite this monster I was determined to capture good photographs of this stunning collection. The inspiration had come from Renaissance and Regency periods, and with heritage in Latvia, Russia, Israel, Morocco and Germany, Fyodor and Golan certainly have a enormous amount of cultural references to draw from.

Long, elegant silhouettes dominated the catwalk, spiced up with ruched details and voluminous elements. High waisted skirts were teamed with cropped bolero jackets with flamboyant layering to start with, extremely wearable and somehow classic and contemporary at the same time. Contrasting textures such as organza and cotton were married together in geometric patterns.


Illustration by Ella Masters

Futuristic tailoring appeared on floor length jersey skirts – intricate panels had been applied to waists, and hems were elasticised which allowed models to swagger intently.

The collection then took a very dramatic turn with some amazing conceptual pieces that had everybody raising their cameras in unison. Architectural frocks made in leather and goat skin appeared – one dramatic piece featuring a short, short skirt with layered pleats, another floor length where the leather had been treated to look organic and made the model move like an animal. Other pieces saw organza take twists and turns around models’ figures in muted lilac and beige, having an exotic, romantic flavour. There was so much going on here, but for the final walk-through, somehow it all seemed to fuse together perfectly.

Idiot With Video Camera continued to capture every piece in motion, much to my dismay. I saw him on the Frow a few times during the course of the week. He’s probably really famous, and I’ll never work again. But he drove me insane! And the end of the show, he’d dropped his mobile on the floor. Being a kind and considerate individual, I returned it to him as he legged it out of the venue. ‘Thanks!’ he said, ‘And sorry if I got in your way before!’ ‘Yes, you did!’ I barked, ‘…but I’m over it now.’ He offered me some pictures from his ‘official photographer’ but I declined. I think I did okay – it’s not difficult to take good pictures of great clothes.

Fyodor Golan A/W 2011 by Joy Chokchai
Fyodor Golan A/W 2011 by Joy Chokchai.

I love heading into a show at LFW when I have absolutely no idea what to expect – anything showing at Fashion Scout and PR-ed by Trace Publicity is almost certainly going to be of a high calibre, viagra buy as was the case with newcomers, malady the intriguingly named Fyodor Golan.

Fyodor Golan A/W 2011 by Sandra Contreras
Fyodor Golan A/W 2011 by Sandra Contreras.

Fyodor Podgorny and Golan Frydman surely have the most FABULOUS names in fashion. This endearing couple (they held hands when they came out for a bow) are emblematic of the mash up of cultures and nationalities that constitutes London a decade into the new millennium. Between them they have Latvian, generic Russian, Israeli, Moroccan and German roots but got together here in my hometown of Londinium. Between them they have worked at Alexander McQueen, Raf Simons, Richard Nichol and Issey Miyake – in other words a top selection of fashion designers – and these skills were put to good effect in Pagan Poetry, their first catwalk show.

Fyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011 by Sandra Contreras
Fyodor Golan A/W 2011 by Sandra Contreras.

The result was a super confident collection inspired by the dress of Regency and Renaissance periods and the scarification rituals of tribal cultures. In practice this meant lots of sheer dresses, cut away areas on the waist, sexy exposed backs and highly tooled ridged and bumped leather detailing. Some of the staggered draping reminded me of Masha Ma, seen at it’s most extreme in a powder blue hooded cape on top of a textured see through bodysuit. Backless dresses are big for A/W and one of my favourite Fyodor Golan dresses featured teasingly buckled straps beneath a thick swinging plait. Very sexy.

Fyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan By Lisa Stannard
Fyodor Golan by Lisa Stannard.

A couple of the tighter dresses featured one of the season’s more worrying trends: extremely tight gathered hems which forced the model to move with great care down the catwalk – I’m sure clothing psychologists would have a field day with the meaning behind this latest design feature. The show closed with a deep royal blue dress featuring this season’s favourite red carpet touch: a lengthy train of fabric billowing out behind. I look forward to seeing what this multi cultural twosome produce next.

Fyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan By Lisa Stannard
Fyodor Golan by Lisa Stannard.

You can read Matt Bramford’s rather more amusing blog about this show and the trials and tribulations of sitting next to an *annoying person who leans out to capture every single look on their shitty camera* right here. Oh how I empathise – I had my fair share of camera wielding cretins to cope with over LFW (see above, at this very show). I could see Matt helplessly trying to shoot round his one at the far end of the catwalk and you can probably spot the culprit from the front if you look through my own photos. GRRRRRR.

Fyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia GregoryFyodor Golan A/W 2011. Photography by Amelia Gregory
Fyodor Golan A/W 2011. Photography by Amelia Gregory.

You can see more work by Lisa Stannard in Amelia’s Compendium of Fashion Illustration.

Categories ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Fashion Scout, ,Fyodor Golan, ,Fyodor Podgorny, ,Golan Frydman, ,Joy Chokchai, ,lfw, ,Lisa Stannard, ,London Fashion Week, ,Masha Ma, ,Matt Bramford, ,Sandra Contreras, ,Trace Publicity

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Masha Ma (by Naomi)


Illustration by Natasha Thompson

Autumn Winter 2011’s ‘DeCon’ is the second collection Masha Ma has shown at Vauxhall Fashion Scout; her MA collection was bought by bStore and she has since gone from strength to strength, viagra 40mg seek winning the Mouse Ji Best International Innovation Award at the 2009 CCDC China Contemporary Design Contest.


Illustration by Avril Kelly

Building on her predominantly white and silver ‘Icebreaker’ collection for Spring Summer 2011, ed Masha Ma used a subtle palette for Autumn Winter, injected with flashes of colour. Patent scarlet thigh high boots and contrast edged exposed zips complemented heavy yet tactile cashmere in a palette of dove grey, eggshell, scarlet, taupe and powder beige.


Illustrations by Maria del Carmen Smith

High-waisted pencil skirts, hourglass silhouettes, bright red lips and victory rolls added a touch of Mad Men, whilst sculpted waterfall folds, leather panelling and Swarovski elements kept the look contemporary and luxurious.

Masha Ma played with the subtle deconstruction and accentuation of the female form, pairing subtly flamboyant cascading shapes with fluid skin-tight elements. The union of contrasting textures and a striking palette created a captivating range of looks that left the audience wanting more.


Illustrations by Maria Papadimitriou

Flashes of scarlet were seen again in the form of cropped high gloss mitts; collars were all high; neatly rolled or delicately starched and geometric.
Figure-hugging skirts were zipped halfway to reveal a flash of pillarbox red; zipped boot sleeves revealed skyscraper spike heels. Hair was slicked back into soft buns and coiffed into twists over the ear.


Illustration by Natasha Thompson

All in all this was a refreshing and original collection, I’m sure I’m not the only one eagerly awaiting Masha Ma’s offering for Spring Summer 2012!

All photography by Naomi Law

You can see more of Natasha Thompson’s illustrations in Amelia’s Compendium of Fashion Illustration.

Categories ,A/W 2011, ,Avril Kelly, ,AW11, ,Catwalk review, ,China Contemporary Design Contest, ,lfw, ,London Fashion Week, ,Maria del Carmen Smith, ,Maria Papadimitriou, ,Masha Ma, ,Naomi Law, ,Natasha Thompson, ,Red boots, ,Vauxhall Fashion Scout, ,Womenswear

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Amelia’s Magazine | An interview with fashion designer Masha Ma


Masha Ma, discount AW 2011, illustrated by Holly Exley

Womenswear label Masha Ma, described as “semi-couture”, features fabulously chic and powerful silhouettes with a contemporary yet elegant feel. The stunning structural tailoring is shown beautifully through dramatic styling and inspirational photography.  

Masha completed her MA in Womenswear at Central Saint Martins in 2008, where her collection was selected to be shown at London Fashion Week and went on to be bought by B Store. She then went on to win the ‘Mouse Ji Best International Innovation’ Award at 2009′s China Contemporary Design Contest. 

This year she will also be presenting her collection at the Palais du Louvre during Paris Fashion Week in October. And with publications such as Vogue, Elle, Pop, Harper’s Bazaar, AnOther Magazine, Cosmopolitan, L’Officiel and even French Playboy featuring the label it seems well on it’s way to global success. 
I caught up with Masha during her busy schedule… 


Images from Masha Ma AW 2010/11, Resort, courtesy of Masha Ma

I love your latest collection, there are some stunning silhouettes and the styling and photography is beautiful! What was your inspiration?  
The collection was inspired by Nancy Sinatra’s song, Kiss Kiss Bang Bang. The garments had prints with bullets on them and safety pins as embellishments all in combination with soft feminine fabrics.  

How would you describe your design principles to anyone who wasn’t familiar with your work?  
Chic, modern arrogance, semi-couture with designs that are bold yet intricate and focus on the unraveling of the female form.  

You must be excited for your London Fashion Week debut as well as your up coming collection presentation at the Louvre. How has the preparation been?  
It is an incredibly exciting time now and even though it has been so busy, my team and myself are having a great time working towards it.  

What shows are you looking forward to seeing at London Fashion Week?
We’re so busy with our own show, I don’t think I will have time to see any other shows.  

Is music important in your studio? What’s been on the stereo recently?  
Our studio has a very eclectic sound coming out of it; with so many different people working together we have all sorts of different music playing all the time. From Lady Gaga to Nouvelle Vague and Rachmaninov, we’ve got all areas covered.  


Masha Ma, SS 2010, Illustrated by Aniela Murphy

What advice would you give to anyone with the dream of pursuing a career in fashion?  
Stay focused, work hard and don’t forget to have fun. 

Are there any blogs you read religiously? Or any you find interesting or inspiring?  
I try to read as many blogs as possible; it is such an amazing new media you just can’t ignore. It would be hard to pick a favourite but I have been reading Amelia’s magazine for quite a while! 

And finally, what’s your next goal?   
Right now all the focus lies in creating the new SS11 collection. I guess my immediate goal would be, successfully getting through our London Fashion Week show and our trip to Paris. 

Categories ,Aniela Murphy, ,Another Magazine, ,b Store, ,Central Saint Martins, ,China Contemporary Design Contest, ,Cosmopolitan, ,couture, ,Elle, ,Harper’s Bazaar, ,Holly Exley, ,Kiss Kiss Bang Bang, ,L’Officiel, ,Lady Gaga, ,London Fashion Week, ,ma, ,Masha Ma, ,Nancy Sinatra, ,Nouvelle Vague, ,Palais du Louvre, ,paris, ,Paris Fashion Week, ,photography, ,Playboy, ,pop, ,Rachmaninov, ,vogue, ,Womenswear

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