Fashion Scout – Page 3 – AmeliasMagazine

Amelia’s Magazine | Tabernacle Twins: London Fashion Week S/S 2014 Catwalk Review

Tabernacle Twins S/S 2014 by Karolina Burdon.

Tabernacle Twins was a new brand to me, but having visited the website my interest was piqued. The label is described as an exploration of fashion, textiles and illustration by designer Vibe Lundemark, a graduate of the RCA now relocated home to Denmark.

Tabernacle Twins S/S 2014 by Rose Crees.

The show began with the appearance of the ‘Tabernacle Twins‘ who, as Vibe Lundemark‘s creative muses, take fictional journeys through surreal landscapes. This season the scene was set for a Cobra Casablanca, with our handouts describing a desert quest to search for a magic cobra, meeting fortune tellers, jesters and street magicians along the way. These ideas were translated into colourful abstract illustrations that crept and curled across large panels of fabric on dresses and blowsy shirts. Vibe Lundemark used a bold colour palette of lilac, purple, peach and ochre which was lightened by plentiful white across this relaxed collection. Girls with bright matte orange lips swung talismans from their wrists and paced the catwalk in patent white DMs with ankle socks. Alongside blouson shapes that were the perfect canvas for prints there were tailored details that included cowl necks, a crop top covered in pointy scales and a lacey matching shorts suit. A marbled chequerboard in deep purple on white created an arresting all over effect.

Tabernacle Twins SS 2014-photography by Amelia Gregory

Tabernacle Twins S/S 2014. All photography by Amelia Gregory.

It seemed odd that the girls chosen as twins were barely alike, and not even the same height, but that aside the twins were an appealing visual concept, who cropped up several times on the runway wearing key pieces. I liked the use of narrative to drive ideas behind the collection and look forward to seeing more from the Tabernacle Twins on future Fashion Scout runways.

Tabernacle Twins SS 2014-photography by Amelia Gregory

Written by Amelia Gregory on Saturday September 21st, 2013 12:46 pm

Categories ,catwalk, ,Cobra Casablanca, ,copenhagen, ,Danish, ,Denmark, ,Fashion Scout, ,Freemasons’ Hall, ,Karolina Burdon, ,London Fashion Week, ,rca, ,review, ,Rose Crees, ,S/S 2014, ,Tabernacle Twins, ,Vibe Lundemark

Amelia’s Magazine | Ziad Ghanem: London Fashion Week A/W 2013 Catwalk Review

Ziad Ghanem A/W 2013 by Helena Maratheftis

Ziad Ghanem‘s catwalk shows are always momentous: massively oversubscribed, a cat-fight to get into and an array of weird and wonderful creatures desperate to get a glimpse of what the ‘cult couturier’ has delivered this season.

Ziad Ghanem A/W 2013 by Michael Arnold

So imagine my surprise when I arrived a mere fifteen minutes late to find that the show had already started. I darted up the Freemasons’ Hall‘s stairs and the vivacious models were already wowing the crowds. It was a struggle to take pictures between the illustrious millinery of Ziad‘s fans; the pictures that feature here aren’t amazing, particularly since you can’t actually see much of the clothes…

All photography by Matt Bramford

As always, it’s impossible to define this collection in terms of trends or style. It would perhaps be easier to talk about what didn’t appear – you won’t find any tailored trenches or wearable basics here. Instead, Ziad is notorious, infamous and celebrated for frocks that defy seasonality. His blend of couture is one of the rare displays of truly unique craftsmanship at fashion week.

To describe the music as eclectic would be a massive understatement. Munroe Bergdorf had put together a mammoth mixtape of hits across the decades, most of which I now can’t remember so I’ve made a note to make more notes next season. I do remember David Bowie‘s Fashion, George Michael‘s Too Funky and Duran Duran‘s Notorious, tracks synonymous with the catwalk but given a different feel in the majestic setting of the Freemasons’ Hall.

Ziad Ghanem A/W 2013 by Helena Maratheftis

Effervescent models strode one after the other to rapturous applause and deafening whoops. This particular collection had been inspired by Andy Warhol‘s superstar transvestite Candy Darling, star of Flesh and muse of The Velvet Underground. Lavish make-up featured on every model, with Ziad‘s boys wearing as much as his girls. There were hints of the 1980s with Boy George-esque layering and vibrant African patterns.

Some dresses fitted so tightly that some models were forced to walk more slowly than others, while other pieces nipped at the waist but flourished at the hips. A completely diverse selection of fabrics were on offer – couture lace, organza, translucent contrasts and painted cottons. A terrifying model came out waving feathers… with her knockers out and doing a bird impression. Christ, this is hard work. Maybe just look at the pictures. Not that they do this collection any justice.

Monty Python‘s Always Look on the Bright Side of Life accompanied the finale, another unexpected twist as if we needed any more, but an uplifting statement and a glorious finish to this fashion week spectacle.

Written by Matt Bramford on Friday February 22nd, 2013 11:38 am

Categories ,A/W’13, ,boy george, ,couture, ,David Bowie, ,Duran Duran, ,fashion, ,Fashion Scout, ,Feathers, ,Freemasons’ Hall, ,George Michael, ,Helena Maratheftis, ,lfw, ,London Fashion Week, ,Matt Bramford, ,Michael Arnold, ,Monty Python, ,Munroe Bergdorf, ,Tits, ,Womenswear, ,Ziad Ghanem

Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: Ones to Watch Posthuman Wardrobe

Posthuman Wardrobe S/S 2012 by HoBoJoBo.

Driven by a desire to offer clothing that is rich with intellectual analysis as well as aesthetics, sale Posthuman Wardrobe delivered a thoroughly summery collection for Ones to Watch menswear at Fashion Scout. Designer Nimesha Gadhia is a pharmaceutical scientist turned Saville Row trained tailor and within this collection he looked at aspects of the interaction between people and furniture when lounging or sitting, malady incorporating upholstery fabrics.

Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory

All photography by Amelia Gregory.

Posthuman Wardrobe S/S 2012 Dennis Brix.

For All Systems Gone there was a mixture of tailored and casual separates in a range of dust and pastel blues, cream, stone and grey with slashes of blood red as highlights. A loosely tailored trenchcoat was worn with rolled up sleeves and double breasted buttoning. Hooding was incorporated into jackets with sporty striped detailing but also featured as snood like accessories. A long coat came with an interesting ruched back, a bit like a waterfall. There was also plenty of men with bare chests – perhaps not a look to emulate but always a rather nice additional feature.

LFW_SS12_OnestoWatchMen_PostHumanWardrobe_MattBramford

All photography by Matt Bramford.

Posthuman Wardrobe S/S 2012 by Gareth A Hopkins.

Ones to Watch men Posthuman Wardrobe SS 2012 review-photo by Amelia Gregory

All photography by Amelia Gregory.

<a target="_blank" href="http://www.vimeo.com/29381417" rel="noopener">http://www.vimeo.com/29381417</a>

Written by Amelia Gregory on Monday October 3rd, 2011 8:43 pm

Categories ,All Systems Gone, ,Dennis Brix, ,Fashion Scout, ,Freemasons’ Hall, ,Gareth A Hopkins, ,HoBoJoBo, ,Intellectual, ,London Fashion Week, ,Matt Bramford, ,menswear, ,Nimesha Gadhia, ,Ones To Watch, ,Posthuman Wardrobe. LFW, ,review, ,S/S 2012, ,Saville Row, ,Scientist, ,Sitting, ,Upholstery

Amelia’s Magazine | Nova Chiu: London Fashion Week S/S 2013 Catwalk Review

Nova Chiu S/S 2013 by Sharon Farrow.

It’s always difficult to follow up a much feted graduation collection: so I had to admire the spunk of Nova Chiu… who seemed to grab the task with relish for S/S 2013. The show opened with images of the open road, waterfalls and trees, setting the scene for what was to come. Rather than reproducing the extravagant layering of last season, the duo concentrated on the creation of some truly stunning placement prints, inspired by their travels around the world.

Nova Chiu SS 2013 Sept 2012-photography by Amelia Gregory

Nova Chiu S/S 2013 by Kristina Vasiljeva.

Loosely draped silk dresses and separates came in a range of cuts; strapless, bat sleeved, cropped, mullet hemmed and tasselled. But the tailoring took second place to the stunning colour combinations chosen to depict fantasy landscapes. Clouds scudding across open skies, water cascading over piled rocks, rustling autumnal trees, fiery sunsets – all seemed to acquire an otherworldly neon Nova Chiu tint.

Nova Chiu SS 2013 Sept 2012-photography by Amelia Gregory

Nova Chiu S/S 2013 by Shy Illustrations
Nova Chiu S/S 2013 by Sheilagh Tighe aka Shy Illustrations.

The outfits were worn with colour matched platform high heels, some covered with oodles of tiny ruffles. Nova Chiu‘s trademark embellishments appeared on miniature barrel bags and in the form of bold jewels by Marina Prokopiva at neck, wrists and ears. The models came in a range of sizes that included sexily curvy, an admirable choice that highlighted the wearability of the garments.

Nova Chiu SS 2013 Sept 2012-photography by Amelia Gregory

Nova Chiu S/S 2013 by Isher Dhiman.

The diminutive Nova made a brief appearance on the catwalk at the end with her partner Jeff Archer. I hope that they are pleased that with the Bon Voyage collection they have retained their signature colourful drama whilst exploring new production techniques so successfully.

Nova Chiu SS 2013 Sept 2012-photography by Amelia Gregory

Nova Chiu S/S 2013. All photography by Amelia Gregory.

<a target="_blank" href="http://www.vimeo.com/49679090" rel="noopener">http://www.vimeo.com/49679090</a>

Written by Amelia Gregory on Friday October 5th, 2012 7:25 pm

Categories ,Bon Voyage, ,Fashion Scout, ,Freemasons’ Hall, ,Isher Dhiman, ,Jeff Archer, ,Kristina Vasiljeva, ,lfw, ,Marina Prokopiva, ,Nova Chiu, ,S/S 2013, ,Sharon Farrow, ,Sheilagh Tighe, ,Shy Illustrations

Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: Ones to Watch Trine Lindegaard

Trine Lindegaard S/S 2012 by Gareth A Hopkins.

Ones to Watch menswear once again took place during a very busy menswear Wednesday afternoon. There was as ever an eager crowd in attendance, page bar a few smart suited buyers sitting across from each other in the front row, who smirked at each other across the catwalk for most of the proceedings.

Trine Lindegaard S/S 2012 by Dennis Brix.

Ones to Watch men Trine Lindegaard SS 2012 review-Photo by Amelia Gregory

Trine Lindegaard S/S 2012 by HoBoJoBo.

First out was a colourful display from Danish born designer Trine Lindegaard. She received an MA in menswear from the RCA in 2010 and began selling on ASOS marketplace in early 2011 but this was Trine Lindegaard‘s first full collection with mentoring from Fashion Scout. It featured a playful range of garments in a scrumptious colour range of fruity maroon, lime yellow and navy. Heads were adorned in flapping material caps that seemed to emulate a cartoon like bowl haircut, and garments sported plenty of texture with appliqued crosses, layered fringing and subtle ribbon stripes. Whilst certainly at the more adventurous end of the menswear spectrum this collection should appeal to avante garde types who are happy to experiment with curious but appealing colour combinations. Garments included shirts, polo necks, baggy pants, relaxed shorts and boxy shouldered overcoats. Definitely One to Watch.

Ones to Watch men Trine Lindegaard SS 2012 review-Photo by Amelia Gregory

All photography by Amelia Gregory.

Trine Lindegaard S/S 2012 by Gareth A Hopkins.

<a target="_blank" href="http://www.vimeo.com/29381282" rel="noopener">http://www.vimeo.com/29381282</a>

LFW_SS12_OnestoWatchMen_TrineLindegaard_MattBramford

All photography by Matt Bramford.

Written by Amelia Gregory on Monday October 3rd, 2011 6:58 pm

Categories ,ASOS, ,Casual, ,Danish, ,Dennis Brix, ,Fashion Scout, ,Freemasons’ Hall, ,Gareth A Hopkins, ,HoBoJoBo, ,Marketplace, ,Matt Bramford, ,menswear, ,Ones To Watch, ,rca, ,Royal College of Art, ,Trine Lindegaard

Amelia’s Magazine | Nova Chiu: London Fashion Week S/S 2013 Catwalk Review

Nova Chiu S/S 2013 by Sharon Farrow.

Nova Chiu SS 2013 Sept 2012-photography by Amelia Gregory

Nova Chiu S/S 2013 by Kristina Vasiljeva.

Nova Chiu SS 2013 Sept 2012-photography by Amelia Gregory

Nova Chiu S/S 2013 by Shy Illustrations
Nova Chiu S/S 2013 by Sheilagh Tighe aka Shy Illustrations.

Nova Chiu SS 2013 Sept 2012-photography by Amelia Gregory

Nova Chiu S/S 2013 by Isher Dhiman.

Nova Chiu SS 2013 Sept 2012-photography by Amelia Gregory

Nova Chiu S/S 2013. All photography by Amelia Gregory.

<a target="_blank" href="http://www.vimeo.com/49679090" rel="noopener">http://www.vimeo.com/49679090</a>

Written by Amelia Gregory on Friday October 5th, 2012 7:25 pm

Amelia’s Magazine | LU FLUX – Sowing old fabrics into something new.

“The clothes act as an antithesis to the way of the disposable modern world, store making something new out of something old, website reducing waste and consuming less” Lu Flux

Ethical fashion is definitely a buzz word at the moment. Branching out from the confinements and stereotypes of hemp clothing and hippie cast offs, store designers are reinventing ethical fashion with distinct creative flair and a dash of compassion. I would like to introduce the fashion industry’s latest compassionate creative mind, Lu Flux.

With a passion for refashioning and reusing materials, Lu Flux works with organic, vintage and salvaged fabrics to create sartorially sound garments bursting at the seems with originality and natural elements. Off the wall clothes and hand crafted collections with quirky accents make Lu Flux the polar opposite of throw-away fashion. The ethical fashion designer showcases a distinct passion for textiles, and says “I’ve always been excited by textiles. That’s why I got into fashion.”

Vintage has received a massive resurgence recently, with fashionistas’ trolling charity stores and vintage treasure troves for pre-loved garments to rework and give a modern twist. Lu is no exception to the trend. Seeking out fabrics which have relished a former life, She scours charity shops for new finds to inspire and in some cases, create her collection.

“It all started when I was volunteering at Shelter. I used to sort through all the donated clothes. Now when I’m looking in charity shops I take the clothes that have either bobbled, ripped or simply aren’t selling. London is increasingly expensive and difficult to get high quality fabrics. Whenever I visit the Isle of Wight to visit my parents, I raid the island!”

Whilst studying fashion at the Edinburgh College of Art, she discovered her love of the “antiqued way pre-loved fabric looks. You can’t replicate it. I love the look of the cotton that’s been washed and worn.” But soon, her whimsical designs ventured out from the confinements of the college studio and onto the Fashion Scout catwalk. Proving to be the turning point in her career, Lu was selected against fierce competition to showcase her designs as part of the “Ones to Watch” show.

Boasting exceptional quality, Lu Flux fashion has an underlying tone of British eccentricity with a touch of child-like nostalgia. After viewing her garments, you can see a definite love of different techniques and interesting detailing. Lu Flux salvages yarns to weave, knit and patchwork to form her ethical yet fashionable creations. “I love mixing in the traditional techniques that are getting forgotten. I love the textures you can create through different mediums. I don’t want to use just one technique. I want to design for men and women, knit and up cycle.”

Full to the brim with sartorial panache and an extraordinary mishmash of cherry picked vintage fabrics, she provides the perfect harmony between fashion and ethical motives. Lu Flux is changing the general perspective of ethical fashion, one salvaged fabric at a time.

Photography by Markn for more details see the Lu Flux Website

Written by Aindrea Emelife on Tuesday October 27th, 2009 10:47 am

Categories ,charity shopping, ,Fashion Scout, ,knitting, ,Lu Flux, ,oxfam, ,shelter, ,textiles, ,Throw Away Fashion, ,unique, ,Upcycling, ,vintage, ,weaving

Amelia’s Magazine | Ong-Oaj Pairam: London Fashion Week A/W 2014 Catwalk Review

Ong-Oaj Pairam by Robyn Wilson-Owen

Ong-Oaj Pairam by Robyn Wilson-Owen.

Brighton University graduate Ong-Oaj Pairam built on his first Fashion Scout catwalk collection, with a slick offering designed to appeal to ladies who lunch… and go out to lots of lavish parties. His muse for the season was Ursula from Disney’s Little Mermaid though this wasn’t immediately apparent in this 50s influenced collection, which included pretty cinch waist crop jackets and matching pants, A-line skirts and swing dresses for daytime, following through to dramatic embellished strapless floor sweeping frocks for night, all worn with plump red lips and carefree updos.

Ong-Oaj Pairam AW 2014-photography by Amelia Gregory

Ong-Oaj Pairam A/W 2014 by Angelica Moreno

Ong-Oaj Pairam A/W 2014 by Angelica Moreno.

Bright primary colours were worn with more subtle monochrome prints that were inspired by the markings of dangerous animals and the work of famous illustrator Charlie Harper. For the man who might care to dabble in high fashion there were some dapper leather jackets and a fabulous high collared pillar box red suit with peacoat styling.

Ong-Oaj Pairam AW 2014-photography by Amelia Gregory

All photography by Amelia Gregory.

Written by Amelia Gregory on Monday February 24th, 2014 4:49 pm

Categories ,A/W 2014, ,Angelica Moreno, ,Brighton University, ,Charlie Harper, ,Disney, ,Fashion Scout, ,Freemasons’ Hall, ,Little Mermaid, ,Ong-Oaj Pairam, ,Robyn Wilson-Owen, ,Ursula

Amelia’s Magazine | Lug Von Siga: London Fashion Week A/W 2013 Catwalk Review

Luc Von Siga by Louise Smith
Lug Von Siga LFW A/W 2013 by Louise Smith

At first I stand, then I kneel, and by the time the show starts, I’m sitting on the floor. Hardly the most elegant of positions, but comfortable and as an added bonus; clean-view camera shots can be achieved through this little-known ‘crouching tiger’ catwalk-reporting technique.

Luc von Siga by Louise Smith
Lug Von Siga LFW A/W 2013 by Louise Smith

I’m hooked from the moment the orchestral song starts playing at Lug Von Siga‘s A/W 2013 LFW show in Freemasons’ Hall. The music reminds me of listening to the Peter and the Wolf audiotape as a kid. Unnervingly, what drew me in comes back to haunt me and within minutes it sounds more like the distinctive shower-dagger scene from Alfred Hitchcock’s Psycho. I suppose they do say you’d have to be crazy to be a designer…

Lug Von Siga AW 2013

All photography by Amelia Gregory

The clothes have a story-time feel to them; modernized fairytale-wear updated for the current era with a lashing of chic and well-cut to add some sophistication. What would a 2013 Little Red Riding Hood wear under her cape? What would a modern day Cap ‘o’ Rushes put on for work? There’s definitely an Upper East Side fairytale Queen among these outfits. A chain-mail like use of silver on one piece feels very knight in shining armour too; female of course.

Lug Von Siga AW 2013-photo by Amelia Gregory

Turkish designer Lug Von Siga offers this stylish collection on the opening day of LFW A/W 2013. An outfit is even complete with shards of mirror, seemingly confirming my suspicions that the collection is nodding to Snow White, although I soon discover they are actually inspired by Ottoman Empire superstitions. This ancient influence expresses itself through a futuristic look and there’s a hint of 1940s in the block shapes. Elegance is maintained throughout with long gloves and trilby hats. The colours are surprising, with magenta and gold popping up unexpectedly. A shiny jacket with a tinge of astronaut reminds me of Midas and his golden touch as well as hinting at 80s influences. The cherry on top of all this is some rich plum pieces. Combined with the unnerving soundtrack, this magenta makes me think of a certain Cluedo professor and gives the collection an air of mystery. “It was Lug Von Siga’s collection in Freemasons’ Hall with the monochrome that did it for me,” I think to myself.

Lug Von Siga by Rosemary Kirton
Lug Von Siga A/W 2013 by Rosemary Kirton

Lasalle Academy graduate Lug Von Siga has come up with a solid collection; high detatchable collars and androgynous styling define the look. Wool is contrasted against loose fitted jackets and faux-fur is brought into the mix. The pieces are notably well-tailored and there’s a large number of sleeveless garments.

Lug Von Siga AW 2013
Lug Von Siga AW 2013-photo by Amelia Gregory

I notice a boy in the audience has an almost identical hat to one of the models. I brush the dust-bunnies from my skirt as I move to get a better view. I’m sitting next to the press photographers. All hunched up together, sitting, standing, crouching; an android with two dozen eyes. What would Charlie Brooker say if he saw them, eh?! I imagine he would roll his eyes deliberately. There’s nothing as annoying as the snapping of the pappa’ during a show. The cameras are so loud they actually create an additional soundtrack, like some sort of rogue percussion instrument. I’m desperate to turn my camera on them and start taking pictures, it feels as though there’s something to document just in the press section. I decide this would be an act of defiance of epic proportions and refrain from listening to the itch of my camera. I look at the audience around me and there are cameras everywhere. iPhones, Nikons, even iPads are held up towards the models.

I put my own SLR down guiltily.

<a target="_blank" href="http://www.vimeo.com/59146591" rel="noopener">http://www.vimeo.com/59146591</a>

Written by Jessica Cook on Thursday February 21st, 2013 11:50 am

Categories ,A/W 2013, ,Fairytale, ,Fashion Scout, ,Freemasons’ Hall, ,Jessica Cook, ,lfw, ,London Fashion Week, ,Louise Smith, ,Lug Von Siga, ,monochrome, ,Orchestral, ,Rosemary Kirton

Amelia’s Magazine | Ong-Oaj Pairam: London Fashion Week S/S 2014 Preview Interview

ONG-OAJ PAIRAM by Gaarte
ONG-OAJ PAIRAM S/S 2014 preview by Gaarte.

Thai born designer Ong-Oaj Pairam takes to the catwalk this season as part of Fashion Scout at the Freemasons’ Hall. Having trained with the likes of Proenza Schouler and Roland Mouret, he combines precise tailoring with an eye for decorative detail. I caught up with Ong-Oaj for an exclusive preview of the new collection.

Ong-Oaj Pairam Autumn:Winter 2013
Ong-Oaj Pairam A/W 2013.

You studied at Brighton University (so did I!) What is the best thing about the course these days?
I found the course really tough, and found I had a hard time just keeping my head down. The beauty of studying in Brighton is the ability to escape from it all when you need to switch off. You are surrounded by the beautiful countryside and the sea. The aftercare I have got from my tutors has been really valuable and they have been really supportive of me launching my own brand. The friends I made at uni are friends for life: many are taking the day of work for me and chipping in backstage to help with the show.

What three words best describe your style?
Confident, elegant, fun.

Ong-Oaj Pairam Autumn:Winter 2013
Ong-Oaj Pairam A/W 2013.

What did you learn from working at Proenza Schouler and Roland Mouret?
Proenza Schouler was only a small company when I started with them so I had to adapt very quickly to various roles. I would be pattern cutting, managing a runway show and running sales all in the same week. I was very lucky that Jack and Lazaro exposed me to everything. New York is also great place for people watching, and because I saw people making really brave yet sophisticated choices in what to wear it helped me develop my own style. Roland Mouret helped me refine my pattern cutting skills: he is a master at the body conscious dress. I learnt that simpler design is often harder to achieve yet just as impactful.

Ong-Oaj Pairam Spring Summer '14 Preview Collection by Rose Crees
Ong-Oaj Pairam S/S 2014 Preview by Rose Crees.

How have you translated the idea of Drew Barrymore’s character in ET into a fashion collection? It sounds most intriguing.
Haha, inspiration comes in the most extraordinary forms. Gertie (Drew Barrymore’s character) inspired me in many ways. Initially I emulated her childish curiosity in the creative process, exaggerating what is exciting and removing all the usual rules. She’s one tough cookie, despite her age, and I admired her strength. Without giving too much away, there are lots of cues to her character in the collection, including fabric choices, patterns, colour and perspectives. (Although there’s no gingham cowgirl uniforms or cut out bed sheet in this collection… yet…)

Ong-Oaj Pairam A/W 2013 by Zoe Gotts
Ong-Oaj Pairam S/S 2014 preview by Zoe Gotts.

Why is it so important to you to print on British textiles, and where do you get this done?
We have so many skilled factories and teams in Britain and there is so much talent, yet it’s very easy to get work done overseas to save on cost. You miss out on a wealth of local talent, craft and inspiration if you save a few pennies by getting work done abroad. All the textiles in this collection were sourced and printed in Britain, and all my embroidery and my shoes have been manufactured here. It’s nice building a relationship with the companies and you learn so much more from the people.

Ong-Oaj Pairam Autumn:Winter 2013
Ong-Oaj Pairam A/W 2013.

Embroidery was all done by Jenny King and her team, her studio is a five minute walk from my studio and she has a huge portfolio of spectacular embroidered pieces. My shoes were manufactured by Thomas Murphy, who is an incredible designer and has a small workshop in London. The textiles come from various factories, unfortunately they are mainly in Yorkshire so a bit too far for me to bribe them with cup-cakes. Printing is done through the Silk Bureau.

Ong-Oaj Pairam A/W 2013.

How has your Thai heritage affected your approach to design?
My Thai background has mainly affected my approach to business and my work ethic. My parents grew a successful (food) industry from nothing and inspired me to work very hard and achieve my dreams. Always start with the end in mind and keep focussed. They are also good at making sure I keep my business head on.

Written by Amelia Gregory on Thursday September 12th, 2013 10:34 am

Categories ,A/W 2013, ,Brighton University, ,Drew Barrymore, ,ET, ,Fashion Scout, ,Freemasons’ Hall, ,Gaarte, ,Gabriel Ayala, ,Gertie, ,interview, ,Jenny King, ,lfw, ,London Fashion Week, ,Ong-Oaj Pairam, ,Pop PR, ,preview, ,Proenza Schouler, ,Roland Mouret, ,Rose Crees, ,S/S 2014, ,Silk Bureau, ,Thai, ,Thomas Murphy, ,Zoe Gotts

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