Amelia’s Magazine | Ong-Oaj Pairam: London Fashion Week S/S 2014 Catwalk Review

Ong-Oaj_Pairam_by_Novemto_komo
Ong-Oaj Pairam by Novemto Komo.

Having already done a preview interview with Brighton University graduate Ong-Oaj Pairam I was pretty excited to see more of his collection, which was inspired by Drew Barrymore in ET. But whilst the moon shaped invite may have promised great things in terms of reference the final outcome was not what I expected, by a long shot. Original inspiration be damned, this was a sweet collection of party dresses with a slight 80s vibe. Models wore their hair loosely curled and brushed to one side, shirt dresses were pulled in tight with skinny belts, and delicate lace butterflies bounced around on waists and hemlines. I particularly liked matching embroidery and print that appeared in spikes of red and blue across a twosie shorts suit and on both shirt and pencil dresses. Drew Barrymore may well have grown up to to be this well dressed, but this was not how I remember her back in the day.

Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam SS 2014-photography by Amelia Gregory
Ong-Oaj Pairam S/S 2014. All photography by Amelia Gregory.

Categories ,80s, ,Brighton University, ,catwalk, ,Drew Barrymore, ,ET, ,London Fashion Week, ,Novemto Komo, ,Ong-Oaj Pairam, ,review, ,S/S 2014

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Amelia’s Magazine | Ong-Oaj Pairam: London Fashion Week S/S 2014 Preview Interview

ONG-OAJ PAIRAM by Gaarte
ONG-OAJ PAIRAM S/S 2014 preview by Gaarte.

Thai born designer Ong-Oaj Pairam takes to the catwalk this season as part of Fashion Scout at the Freemasons’ Hall. Having trained with the likes of Proenza Schouler and Roland Mouret, he combines precise tailoring with an eye for decorative detail. I caught up with Ong-Oaj for an exclusive preview of the new collection.

Ong-Oaj Pairam Autumn:Winter 2013
Ong-Oaj Pairam A/W 2013.

You studied at Brighton University (so did I!) What is the best thing about the course these days?
I found the course really tough, and found I had a hard time just keeping my head down. The beauty of studying in Brighton is the ability to escape from it all when you need to switch off. You are surrounded by the beautiful countryside and the sea. The aftercare I have got from my tutors has been really valuable and they have been really supportive of me launching my own brand. The friends I made at uni are friends for life: many are taking the day of work for me and chipping in backstage to help with the show.

What three words best describe your style?
Confident, elegant, fun.
 
Ong-Oaj Pairam Autumn:Winter 2013
Ong-Oaj Pairam A/W 2013.

What did you learn from working at Proenza Schouler and Roland Mouret?
Proenza Schouler was only a small company when I started with them so I had to adapt very quickly to various roles. I would be pattern cutting, managing a runway show and running sales all in the same week. I was very lucky that Jack and Lazaro exposed me to everything. New York is also great place for people watching, and because I saw people making really brave yet sophisticated choices in what to wear it helped me develop my own style. Roland Mouret helped me refine my pattern cutting skills: he is a master at the body conscious dress. I learnt that simpler design is often harder to achieve yet just as impactful.
 
Ong-Oaj Pairam Spring Summer '14 Preview Collection by Rose Crees
Ong-Oaj Pairam S/S 2014 Preview by Rose Crees.

How have you translated the idea of Drew Barrymore’s character in ET into a fashion collection? It sounds most intriguing. 
Haha, inspiration comes in the most extraordinary forms. Gertie (Drew Barrymore’s character) inspired me in many ways. Initially I emulated her childish curiosity in the creative process, exaggerating what is exciting and removing all the usual rules. She’s one tough cookie, despite her age, and I admired her strength. Without giving too much away, there are lots of cues to her character in the collection, including fabric choices, patterns, colour and perspectives. (Although there’s no gingham cowgirl uniforms or cut out bed sheet in this collection… yet…)
 
Ong-Oaj Pairam A/W 2013 by Zoe Gotts
Ong-Oaj Pairam S/S 2014 preview by Zoe Gotts.

Why is it so important to you to print on British textiles, and where do you get this done?
We have so many skilled factories and teams in Britain and there is so much talent, yet it’s very easy to get work done overseas to save on cost. You miss out on a wealth of local talent, craft and inspiration if you save a few pennies by getting work done abroad. All the textiles in this collection were sourced and printed in Britain, and all my embroidery and my shoes have been manufactured here. It’s nice building a relationship with the companies and you learn so much more from the people. 
 
Ong-Oaj Pairam Autumn:Winter 2013
Ong-Oaj Pairam A/W 2013.

Embroidery was all done by Jenny King and her team, her studio is a five minute walk from my studio and she has a huge portfolio of spectacular embroidered pieces. My shoes were manufactured by Thomas Murphy, who is an incredible designer and has a small workshop in London. The textiles come from various factories, unfortunately they are mainly in Yorkshire so a bit too far for me to bribe them with cup-cakes. Printing is done through the Silk Bureau.
 
Ong-Oaj Pairam A/W 2013
Ong-Oaj Pairam A/W 2013.

How has your Thai heritage affected your approach to design? 
My Thai background has mainly affected my approach to business and my work ethic. My parents grew a successful (food) industry from nothing and inspired me to work very hard and achieve my dreams. Always start with the end in mind and keep focussed. They are also good at making sure I keep my business head on.

Categories ,A/W 2013, ,Brighton University, ,Drew Barrymore, ,ET, ,Fashion Scout, ,Freemasons’ Hall, ,Gaarte, ,Gabriel Ayala, ,Gertie, ,interview, ,Jenny King, ,lfw, ,London Fashion Week, ,Ong-Oaj Pairam, ,Pop PR, ,preview, ,Proenza Schouler, ,Roland Mouret, ,Rose Crees, ,S/S 2014, ,Silk Bureau, ,Thai, ,Thomas Murphy, ,Zoe Gotts

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Amelia’s Magazine | Pre-London Fashion Week S/S 2011 Interview: Charlie le Mindu


Charlie le Mindu A/W 2010, purchase illustrated by Naomi Law

Cheeky Charlie le Mindu already had quite the reputation when he burst onto the scene in dramatic fashion a couple of years ago. As celebrity hairdresser to the stars, he’d already produced a client list that included the likes of Florence Welsh, Uffie, Lady Gaga and Peaches. His first collection showed the makings of a designer with impact, with dramatic silhouettes, contrasting materials and eery influences. But it was his star performance in the Blow Presents… show for S/S 2009 that really grabbed the media’s attention. His collection, made from human hair and luxe materials, caused a stir in that way that radical fashion does and rendering row after row of fashionista breathless.


Charlie le Mindu, S/S 2010

But what would he do next? Surely you can’t keep on making bonkers frocks from hair, can you? Well, it turns out you can, and last season Charlie had us bouncing up and down with glee with his sexed-up religion-inspired collection – a more refined and sophisticated one that still managed to convey Charlie’s unique vision.

Church bells chimed and haunting cackles played, while androgynous models appeared one after the other sporting racy all-in-one lace numbers and crucifixes atop their heads or cocoon-like headpieces (see the video here).

I managed to catch up with Charlie for a (brief) chat to delve a bit more into the psyche of this weird and wonderful designer. I have to warn you, though – he doesn’t give much away. But in three days it’s time for collection number four – one fashion week’s attendees wait for with immense anticipation.


Charlie le Mindu S/S 2010, illustrated by Steph Parr

Hi Charlie! You’re quickly rising up the fashion ranks, what’s been the highlight of your journey so far?
I think the highlight for the moment is to have met new friends like Anna Trevelayn, who is totally on the same wavelength as me in terms of ideas.

What was the inspiration behind your eery A/W 2010 collection?
It was based on religion and I wanted to show that all religion could be very sexy and dirty at the same time.

What is it about hair that fascinates you so much?
I can do anything I want to do with it. It’s a perfect match of fabrics for me, and it’s the texture I’ve worked with since I was 13!

Of all your celebrity hair clients, who have been the best (or worst) to work with?!
The best one was Carolina Bambina from Kap Bambino and Peaches, because they are my best mates.


Charlie le Mindu, A/W 2010

A number of stylish celebrities have been seen wearing your work, from Gaga to Drew Barrymore. Who else would you like to dress?
I’d love to dress Cher, so much. She is the queen of plastic surgery! She is never gonna die, so I could work with her forever!

How are you preparing for this coming fashion week? Are you excited? Nervous?
I’m very excited – I think it’s going to be my dirtiest show so far!!!

You’re part of the latest breed of London fashion designers who push the boundaries in that unique, raw way. How do you think London fashion compares to the other bigger cities?
I don’t think I push the boundaries, because if I did push it, people wouldn’t come to see my show! I just try to make things fun. And sexy. London fashion is fun, but it’s going to be more fun again in a few years time I think.

Do you find juggling haute coiffure and haute couture a challenge? Which do you prefer?
It’s the same for me, they work together.

What’s next for Charlie Le Mindu?
Maybe opening a shop…!

Categories ,A/W 2010, ,A/W 2011, ,Anna Trevelayn, ,Blow PR, ,Carolina Bambina, ,Charlie le Mindu, ,Cher, ,Crucifix, ,Drew Barrymore, ,Florence Welsh, ,Hair, ,interview, ,Kap Bambino, ,Lady Gaga, ,London Fashion Week, ,Naomi Law, ,Peaches, ,Plastic Surgery, ,preview, ,religion, ,S/S 2009, ,SEX, ,Steph Parr, ,Uffie

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Amelia’s Magazine | Pre-London Fashion Week S/S 2011 Interview: Charlie le Mindu


Charlie le Mindu A/W 2010, purchase illustrated by Naomi Law

Cheeky Charlie le Mindu already had quite the reputation when he burst onto the scene in dramatic fashion a couple of years ago. As celebrity hairdresser to the stars, he’d already produced a client list that included the likes of Florence Welsh, Uffie, Lady Gaga and Peaches. His first collection showed the makings of a designer with impact, with dramatic silhouettes, contrasting materials and eery influences. But it was his star performance in the Blow Presents… show for S/S 2009 that really grabbed the media’s attention. His collection, made from human hair and luxe materials, caused a stir in that way that radical fashion does and rendering row after row of fashionista breathless.


Charlie le Mindu, S/S 2010

But what would he do next? Surely you can’t keep on making bonkers frocks from hair, can you? Well, it turns out you can, and last season Charlie had us bouncing up and down with glee with his sexed-up religion-inspired collection – a more refined and sophisticated one that still managed to convey Charlie’s unique vision.

Church bells chimed and haunting cackles played, while androgynous models appeared one after the other sporting racy all-in-one lace numbers and crucifixes atop their heads or cocoon-like headpieces (see the video here).

I managed to catch up with Charlie for a (brief) chat to delve a bit more into the psyche of this weird and wonderful designer. I have to warn you, though – he doesn’t give much away. But in three days it’s time for collection number four – one fashion week’s attendees wait for with immense anticipation.


Charlie le Mindu S/S 2010, illustrated by Steph Parr

Hi Charlie! You’re quickly rising up the fashion ranks, what’s been the highlight of your journey so far?
I think the highlight for the moment is to have met new friends like Anna Trevelayn, who is totally on the same wavelength as me in terms of ideas.

What was the inspiration behind your eery A/W 2010 collection?
It was based on religion and I wanted to show that all religion could be very sexy and dirty at the same time.

What is it about hair that fascinates you so much?
I can do anything I want to do with it. It’s a perfect match of fabrics for me, and it’s the texture I’ve worked with since I was 13!

Of all your celebrity hair clients, who have been the best (or worst) to work with?!
The best one was Carolina Bambina from Kap Bambino and Peaches, because they are my best mates.


Charlie le Mindu, A/W 2010

A number of stylish celebrities have been seen wearing your work, from Gaga to Drew Barrymore. Who else would you like to dress?
I’d love to dress Cher, so much. She is the queen of plastic surgery! She is never gonna die, so I could work with her forever!

How are you preparing for this coming fashion week? Are you excited? Nervous?
I’m very excited – I think it’s going to be my dirtiest show so far!!!

You’re part of the latest breed of London fashion designers who push the boundaries in that unique, raw way. How do you think London fashion compares to the other bigger cities?
I don’t think I push the boundaries, because if I did push it, people wouldn’t come to see my show! I just try to make things fun. And sexy. London fashion is fun, but it’s going to be more fun again in a few years time I think.

Do you find juggling haute coiffure and haute couture a challenge? Which do you prefer?
It’s the same for me, they work together.

What’s next for Charlie Le Mindu?
Maybe opening a shop…!

Categories ,A/W 2010, ,A/W 2011, ,Anna Trevelayn, ,Blow PR, ,Carolina Bambina, ,Charlie le Mindu, ,Cher, ,Crucifix, ,Drew Barrymore, ,Florence Welsh, ,Hair, ,interview, ,Kap Bambino, ,Lady Gaga, ,London Fashion Week, ,Naomi Law, ,Peaches, ,Plastic Surgery, ,preview, ,religion, ,S/S 2009, ,SEX, ,Steph Parr, ,Uffie

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