Lug Von Siga – AmeliasMagazine

Luc Von Siga by Louise Smith
Lug Von Siga LFW A/W 2013 by Louise Smith

At first I stand, then I kneel, and by the time the show starts, I’m sitting on the floor. Hardly the most elegant of positions, but comfortable and as an added bonus; clean-view camera shots can be achieved through this little-known ‘crouching tiger’ catwalk-reporting technique.

Luc von Siga by Louise Smith
Lug Von Siga LFW A/W 2013 by Louise Smith

I’m hooked from the moment the orchestral song starts playing at Lug Von Siga‘s A/W 2013 LFW show in Freemasons’ Hall. The music reminds me of listening to the Peter and the Wolf audiotape as a kid. Unnervingly, what drew me in comes back to haunt me and within minutes it sounds more like the distinctive shower-dagger scene from Alfred Hitchcock’s Psycho. I suppose they do say you’d have to be crazy to be a designer…

Lug Von Siga AW 2013

All photography by Amelia Gregory

The clothes have a story-time feel to them; modernized fairytale-wear updated for the current era with a lashing of chic and well-cut to add some sophistication. What would a 2013 Little Red Riding Hood wear under her cape? What would a modern day Cap ‘o’ Rushes put on for work? There’s definitely an Upper East Side fairytale Queen among these outfits. A chain-mail like use of silver on one piece feels very knight in shining armour too; female of course.

Lug Von Siga AW 2013-photo by Amelia Gregory

Turkish designer Lug Von Siga offers this stylish collection on the opening day of LFW A/W 2013. An outfit is even complete with shards of mirror, seemingly confirming my suspicions that the collection is nodding to Snow White, although I soon discover they are actually inspired by Ottoman Empire superstitions. This ancient influence expresses itself through a futuristic look and there’s a hint of 1940s in the block shapes. Elegance is maintained throughout with long gloves and trilby hats. The colours are surprising, with magenta and gold popping up unexpectedly. A shiny jacket with a tinge of astronaut reminds me of Midas and his golden touch as well as hinting at 80s influences. The cherry on top of all this is some rich plum pieces. Combined with the unnerving soundtrack, this magenta makes me think of a certain Cluedo professor and gives the collection an air of mystery. “It was Lug Von Siga’s collection in Freemasons’ Hall with the monochrome that did it for me,” I think to myself.

Lug Von Siga by Rosemary Kirton
Lug Von Siga A/W 2013 by Rosemary Kirton

Lasalle Academy graduate Lug Von Siga has come up with a solid collection; high detatchable collars and androgynous styling define the look. Wool is contrasted against loose fitted jackets and faux-fur is brought into the mix. The pieces are notably well-tailored and there’s a large number of sleeveless garments.

Lug Von Siga AW 2013
Lug Von Siga AW 2013-photo by Amelia Gregory

I notice a boy in the audience has an almost identical hat to one of the models. I brush the dust-bunnies from my skirt as I move to get a better view. I’m sitting next to the press photographers. All hunched up together, sitting, standing, crouching; an android with two dozen eyes. What would Charlie Brooker say if he saw them, eh?! I imagine he would roll his eyes deliberately. There’s nothing as annoying as the snapping of the pappa’ during a show. The cameras are so loud they actually create an additional soundtrack, like some sort of rogue percussion instrument. I’m desperate to turn my camera on them and start taking pictures, it feels as though there’s something to document just in the press section. I decide this would be an act of defiance of epic proportions and refrain from listening to the itch of my camera. I look at the audience around me and there are cameras everywhere. iPhones, Nikons, even iPads are held up towards the models.

I put my own SLR down guiltily.

<a target="_blank" href="http://www.vimeo.com/59146591" rel="noopener">http://www.vimeo.com/59146591</a>

Written by Jessica Cook on Thursday February 21st, 2013 11:50 am

Categories ,A/W 2013, ,Fairytale, ,Fashion Scout, ,Freemasons’ Hall, ,Jessica Cook, ,lfw, ,London Fashion Week, ,Louise Smith, ,Lug Von Siga, ,monochrome, ,Orchestral, ,Rosemary Kirton

Similar Posts:

Lug Von Siga S/S 2014 by Karolina Burdon

Turkish designer Gül Ağış presented her brand Lug Von Siga S/S 2014 collection in the upper halls of Freemasons’ Hall at Fashion Scout on the second day of London Fashion Week. What we saw was an elegant and varied collection that featured evening dresses in luxurious fabrics such as silk crepe, leather and knitwear, as well as some more sportive outfits. The colour palette ranged from black and white to beige, caramel and coral red. Just by looking at Gül Ağış’ S/S 2014 collection one could easily discern influences from her rich cultural and historical heritage. Exposed bellies, see through fabric around hips and low fringed waists all brought to mind images of exotic belly dancers. Three dresses with laced, swirly patterns also reminded me of doilies used as decorations on tables and sofas of Anatolian houses.

Lug Von Siga S/S 2014 by Novemto Komo

Lug Von Siga S/S 2014 by Novemto Komo

But, as it often happens at fashion shows, reading the press release revealed an extra, unexpected layer of meaning and intention to the collection. This season Gül Ağış was inspired by populations around the world recently going back to tribal attitudes to express their anger towards the state of the world and the nature of their governments. More specifically she was inspired by the 2013 protests in Turkey started on 28 May 2013, initially to contest the urban development plan for Istanbul’s Taksim Gezi Park. Prints of tribal masks, which are often used in transitional situations and rituals, appeared writ large on tops and dresses. A mask protects, empowers the wearer spiritually and also gives anonymity, so that one can be aggressive and break the rules; thus here this powerful symbol was used beautifully to illustrate the insecurity towards the future felt by the Turkish people.

Lug Von Siga S/S 2014 by Yelena Bryksenkova