Amelia’s Magazine | An interview with Kelly Moore, designer of Kelly Moore SLR Camera Handbags

kelly moore SLR camera handbag
I always head down to London Fashion Week with my SLR in a scraggy looking shoulder bag: partly because I want it to be inconspicuous, and partly because I don’t want to lug my ‘real’ camera bag around the shows. No more! A few weeks ago photographer and designer Kelly Moore sent me one of her stylish SLR camera handbags (above) to try out, and I can’t wait to hit A/W 2013 with it on my back.

kelly moore camera handbags portrait
Kelly Moore is a photographer who decided to create a bag range when she realised that there was a yawning great gap in the market. “We carry very expensive gear, we don’t want to say ‘Come steal me!’” she explains in this video interview. Photographers and bloggers in the USA have understandably gone crazy for the Kelly Moore range: from the capacious Libby bag to the more petite Posey there is something to please every kind of photographer, with even a style for men.


Here’s a video of Kelly Moore describing the design and functions of the Chapel bag that I shall be road-testing very soon. I absolutely love that she also explains how it can be used as a nappy changing bag as well: I plan to make full use of it’s multi function. You can view handy videos describing all of the camera handbags right here. I asked Kelly Moore a few questions:

I love your bag designs! What were you looking at as inspiration when you first started to design bags? I presume it was other designer handbags as well as the usual camera bags!
My original inspiration was the sheer fact that the product I wanted didn’t exist! As a photographer, I wanted to carry my gear with me, both on professional shoots as well as in my everyday life, and my only option was black and boring! From there, my inspiration came first from the function the bag had to serve, and then I designed a beautiful, stylish bag to fit that function. Of course, I look to my favorite handbag lines for inspiration, but it also comes from clothing, magazines, photography and nature. Inspiration is everywhere!

Kelly Moore Chapel Camera Handbag by Veronica Rowlands
Kelly Moore Chapel Camera Handbag by Veronica Rowlands.

Your bags are made from very high quality man-made leather rather than real leather, what was the decision behind this?
I wanted our bags to be accessible to the everyday woman. As much as I love genuine leather, the price point would be double (or more) what our bags cost now, and I didn’t want to enter the marketplace being unattainable to the majority of people. Also, our manmade materials are low maintenance and water resistant. This is a definite plus when you are carrying around expensive gear!


This atmospheric video was shot by film maker Joshua Smith, using glass shards held over the lens to give a vintage feel.

My Chapel bag contains a removable cushioned interior – what prompted this design detail?
This is a new feature that we’ve added in the last 6 months, and I couldn’t be more excited about it. There are several benefits to the removable basket. It makes our bags even more adaptable to someone who may not want to use it as a camera bag (although, I’ve found that even when I’m not carrying gear, I love the organization that the basket gives!) You can remove the basket and the interior of the bag has no velcro. It also makes it easier to load your gear or whatever you’d like to carry, and then insert it into the bag. The basket now allows you to have space on either side to store magazines, Ipad and other large objects.  

Kelly Moore Camera Handbag 2 Sues
Kelly Moore 2 Sues Camera Handbag.

Where are the bags made, and how did you set about going into product production when you began your career in an entirely different area?
Our bags are designed here in the United States, manufactured in China, and our fulfillment warehouse is located here in the states as well. When I began the process of having these bags made, I was quite literally clueless. I was very fortunate to have come in contact with amazing people who where very familiar with this process to guide me along the way. Of course, when you begin something new like this, it’s always scary, and there are many learning curves along the way. I’ve made a lot of mistakes (very expensive ones!), but those mistakes have shaped who we are as a company today, and I’m thankful for the lessons learned through this whole process. We are always evolving to be a better company, from our customer service to the quality of our bags, and this is something you can learn only by experience.

Kelly Moore Riva Camera Handbag by Ap Bestari
Kelly Moore Riva Camera Handbag by Ap Bestari.

Your bags are named for your family: how do you juggle being a mother, a photographer and an entrepreneur? Any tips?
Very carefully!! I used to be a workaholic, but I can now happily say I’m in remission :) My family time and personal time are extremely important to me, so my priority begins there, and I make everything else work around that. If you do the opposite and make your family fit into your work life, your personal life always suffers. I think the secret that I’ve learned is that I have to trust other people to help me get things done. I can’t do it all myself, so I don’t even try! I’ve have a fabulous team of employes that make my life manageable. From customer service and product fulfillment to web design and managing bag production, I trust my team, and let them do what they are good at. Learning to delegate to others who are good at what they do has been the key to my life NOT being chaotic!

Kelly Moore B-Hobo Camera Handbag
Kelly Moore B-Hobo Camera Handbag.

Have you been surprised by the reaction to your designs since you launched in 2009? What has been the highlight of creating Kelly Moore bags so far?
It’s hard to say if I’ve been surprised or not. Of course, when you begin any new venture, your hope is that people will love your product and it will succeed, but I knew there was no assurance of this. I think I can say that I’ve been overjoyed at the reception we have gotten in both the photography world and beyond. I’m thankful everyday for the success we are seeing around the globe, and I try to never take it for granted. As with anything, we are not promised tomorrow, so I enjoy every day, and hope and pray that we can continue to bring new and exciting products that our customers will love and that will keep them coming back!

Kelly Moore Camera Handbags by Isher Dhiman
Kelly Moore Camera Handbags by Isher Dhiman.

What next for Kelly Moore
Who knows!! At this time, we are in the process of opening our Kelly Moore Bag offices and retail space here in my home town. We have run this business from our home for the past 3 years, so it’s very exciting to be moving into a beautiful new space. Of course, we have several new bags in the making, but that’s top secret, so I can’t tell you about that! 

UK based customers can buy a Kelly More Camera Handbag here. Can’t wait to try mine out, thankyou Kelly!

Categories ,Ap Bestari, ,Camera Bags, ,Camera Handbags, ,camerahandbags.co.uk, ,Chapel, ,China, ,Isher Dhiman, ,Joshua Smith, ,Kelly Moore, ,leather, ,Libby, ,London Fashion Week, ,Man-made Leather, ,Posey, ,SLR, ,United States, ,Veronica Rowlands

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Amelia’s Magazine | Be KIND Everyone!

Prepare yourselves for quirky design group KIND! Injecting a healthy dose of cool to knitwear. The latest installment to their eccentric collections makes no exceptions fusing conceptual art with fashion, in a burst of colour and activity.

kind.jpg

The Design collaborative are no newcomers to the knitwear sphere and have been in production since 2005. Each collection showcases new and innovative styles, continually pushing the boundaries in conceptual yet functional knitwear design. KIND have been avid followers of ours here at Amelia’s magazine and vis versa, we even featured them in issue 7 ( which is still available to get your mits on by the way!) We just can’t get enough of them, so I thought it important to unleash their new S/S collection on you. So prepare your eyes for a visual feast!

The new collection banishes all recollection of winter embracing the joyous arrival of summer with a myriad of warm colours and shapes.

kind3.jpg

The brand are heavily involved in photography, interbreeding art with fashion is of paramount importance to these cool cats. Just one look at their S/S 09 lookbook validates this statement. Pieces are set against vivid tapestries reminiscent of the fundamental cubist painter Henri Matisse.

kind4.jpg


KIND’s
focus is on functional and wearable clothing. The collection offers all your staples from dresses,tanks, to jumpers, all in lightweight cashmeres. So perfect for those cross seasonal periods, when its too cold for a t-shirt yet too warm for a jumper.

Kind has enjoyed universal success, having stocked their collections in Labour of Love, Tatty Divine, Liberty, Collette in Paris, UK style in Moscow, Isetan in Tokyo. Gosh its making me breathless just listing them all…….

kind5.jpg

So keep your eyes open for KIND, I have a sneaking suspicion we haven’t seen the last from this eccentric bunch!

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Amelia’s Magazine | À La Disposition: The London Fashion Week S/S 2012 Preview Interview

technology will save us stall
Simian Mobile Disco has made a career of writing sharp, case economic dance tracks. Their release last year of Temporary Pleasures showed that they could still fill up dance floors, and they enlisted the help of some of their musical peers.

New single Cruel Intentions features The Gossip’s Beth Ditto on vocals. Singing over a simple synth loop the minimal sounding track has Ditto’s voice front and centre throughout she is either singing a song about finding love, or losing it. It manages to highlight how effective her singing voice is and why she is so respected within the musical community.

As seems common for dance bands lately the track has a strong 80’s vibe to it but it doesn’t make it sound dated and cheap.  I can imagine dragging myself onto the dance floor during the closing minutes of a club dance and shaking my booze dullened body in time to the beat, and I mean that in the best possible way
A La Disposition SS 2012 by Faye West
A La Disposition S/S 2012 by Faye West.

À La Disposition return to London for their second season at London Fashion Week this September with their S/S 2012 collection mECHANICAL fAILURE, click inspired by the shapes of propellers and the mechanics of flight. Time to find out what keeps American husband and wife team Lynda and Daniel Kinne ticking… and why they’ve decided to make London their new home.

a la disposition mECHANICAL fAILURE by Gareth A Hopkins
À La Disposition mECHANICAL fAILURE by Gareth A Hopkins.
 
Last season we were wowed by À La Disposition for the first time at London Fashion Week – what was the reception like and why have you decided to return for a second time to show in London?
Thank you for the kind compliment. The reception we received was a great one: very warm and well spoken. It has always been a dream of ours to live in London because it is a great source of inspiration, and it is where we received very crucial and formative parts of our training.

A la disposition by Alice Nyong
À La Disposition S/S 2012 by Alice Nyong.

What other things did you discover and fall in love with at LFW?
What is truly unique about London Fashion Week and what we love most is the creative expression, not just the designers but also the people. London has a great mix professionalism and wit. We also find a positive vibe here that is truly its own.
 
A La Disposition by Yelena Bryksenkova
À La Disposition S/S 2012 by Yelena Bryksenkova.

Where is your studio based and what would it look like if I were to pop around for a cup of tea right now?
We are currently looking for a studio in London, or at least we will be after London Fashion Week. We hope to be based near our new home in Southwark. If you were to drop by right now you would find a very industrious scene of somewhat makeshift workstations and busy last minute adjustments. You would be treated to a deep malty cup of Assam taken with little sugar and much milk and nobbly biscuits.

A la disposition by Alice Nyong
À La Disposition S/S 2012 by Alice Nyong.

You are a husband and wife team – what came first? The working together or the romantic relationship? And how do you manage to separate your different work and private lives?
There always was an attraction from the first time we met at fashion school. It developed from a passion about the same things to working together to a passion for one another. There really is no division to our work and personal lives they are so harmoniously intertwined.

A La Disposition by Gilly Rochester LFW Sept 2011
À La Disposition S/S 2012 by Gilly Rochester.
 
For S/S 2012 I believe we can look forward to contrast in the form of voluminous gowns and graphic sternness, with shapes reminiscent of propellers – where did you find the inspiration for this collection and how did you research ideas?
It is always difficult to articulate our inspiration ideas. The collection is a journey which flows from a story Daniel develops as he sketches. This season’s story involved the mechanics of flight. Although we do not research images or ideas for each particular season we have an extensive library of fashion and art books and we are always gathering ideas from everything around us.

À La Disposition S/S 2012 by Alice Nyong
À La Disposition S/S 2012 by Alice Nyong.
 
It sounds as if your colour palette will be as bold as it was last time around – army greens combined with rich yellows and purples. How do you put together a colour range and then source the fabrics or dyes to make this a reality?
This is Lynda’s territory in the brand development. The colour range is developed in conjunction with the fabrics we source as the season organically develops. The punchiness of the colour card, the signature textures and the stripes are all Lynda.

A La Disposition by Gilly Rochester LFW Preview Sept 2011
À La Disposition S/S 2012 by Gilly Rochester.
 
Last season you created a wonderful dual perfume for the show (which I wear quite a lot!) – can we look forward to any other special collaborations for this season?
So glad to hear that you like our perfume {{intangible}}. It has been received very well. There is a smaller version of the perfume in the works to more easily distribute it. We also are working with Anastasia Radevich to design our shoe range again and are very excited about what she has designed for us.

a la disposition mECHANICAL fAILURE shoe by Gareth A Hopkins
a la disposition mECHANICAL fAILURE shoe by Gareth A Hopkins.
 
The styling of last seasons’ show was quite spectacular… you memorably used coloured contacts to give red eyes. Will there be any other surprises in store this season?
There are a few possibilities in the works. As long as it works with the collection we are willing to give it a go.

A La Disposition Dress by Claire Kearns
À La Disposition S/S 2012 by Claire Kearns.

À La Disposition will be showing their S/S 2012 collection on the catwalk on Tuesday 20th September 2011 as part of Fashion Scout.

A La Disposition Outfit by Claire Kearns
À La Disposition S/S 2012 by Claire Kearns.

Categories ,À La Disposition, ,Alice Nyong, ,Anastasia Radevich, ,Claire Kearns, ,Fashion Scout, ,Faye West, ,Gareth A Hopkins, ,Gilly Rochester, ,London Fashion Week, ,Lynda and Daniel Kinne, ,mECHANICAL fAILURE, ,Perfume, ,preview, ,Propellers, ,S/S 2012, ,Yelena Bryksenkova, ,{{intangible}}

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Amelia’s Magazine | An interview with Laura Mackness

Knitwear design student Phoebe Thirlwall was an unquestionable highlight of Graduate Fashion Week 2010. Her work demonstrated an impressive level of craftsmanship, cialis 40mg about it receiving recognition even before the shows when one of her dresses was photographed by Rankin. Phoebe’s final collection, see consisting of six looks, was a feast of beautiful and intricate knitwear. I caught up with Phoebe to learn a little more about the work that went into her final collection, and after the chaos of that week, what she plans to do next!

Graduate Fashion Week is a fantastic opportunity for students. How did it feel to have your work selected for the show?
It was really exciting because I had never expected to be selected, and when I found out I was obviously over the moon. It made such a difference to see my work on a raised catwalk, it felt so professional, and although I was really nervous when it went out, it was a great feeling to see it up there and being photographed. It is an amazing opportunity for students and it is a shame that everyone doesn’t get to go.

Why did you choose to study Knitwear Design over a general Fashion degree?
The Knitwear course at Nottingham Trent University involves a sandwich year in industry, which was one of the reasons I chose to study the course. Employers always want experience, so I felt that a year in the industry would be attractive to potential employers. I never particularly preferred knitwear over wovens, but when you are designing knitwear you have so much more freedom to create exactly what you want. If you are making an outfit from woven fabrics, although you can print on them etc, you are still limited by the fabric itself. When you knit an outfit, you can control the whole thing. You can knit the fabric however you want it and create different textures and patterns. Also, I like knitwear because you can knit the pieces of fabric to size. You can approach the whole outfit in a different way.

Where did you complete your work experience and how valuable was it to you?
My year in industry was spent in a family run knitwear factory called GH Hurt and Sons in Chilwel, Nottingham. It is a fairly small factory where lace knit is designed, made and constructed into various pieces. They create baby shawls and christening blankets sold in high end department stores and items of clothing for a number of luxury catalogue retailers. We also produced a lot of items for retailers overseas, such as the USA and Hong Kong. I was able to learn about the first steps of the process – receiving yarns on cones and in big hanks, to designing and knitting the pieces and finally how each item is made and finished to a high standard. It was also nice to see the items for sale and being worn because I always thought -’I made that!’ – which is a great feeling.

Can you explain a little about the techniques that you used? Did you have a lot to learn in terms of advanced skills?
The outfits I made are knitted mostly in silk and bamboo, with an elastic yarn that I used to create the patterns. I developed the technique by experimenting on a knitting machine to see what types of fabric I could create. I knew that I wanted to use elastic because it developed from my concept of skin, and also that I wanted to work with luxury fibres such as silk. I used a combination of rippled stitches, stripes and transferred needles on the front of the bed of the knitting machine to create the fabrics that I made my collection from. These are all techniques that I had learned in previous years, but putting them together required a lot of experimentation, and luck.

Was there much change in your work from the conception of the idea to the work we saw on the catwalk?
Yes. I had worked on the project since Christmas, so there was a lot of time for ideas and concepts to change. Initially, I had no idea what my collection was going to look like and I still didn’t until a few weeks before the show. I had no idea what type of fabric I would use, or what techniques. It wasn’t until I developed a fabric that I was happy with that the collection began to come together. At the beginning, I was thinking about the concept of shedding skin, more than the skin itself. This gradually changed throughout my research and development, into a more specialised study of the skin. I know that if I had stuck with my original thoughts, then the collection would look a lot different. It would probably be a bit more structured, rather than the more subtle and slim-line way it is turned out.

Which of the other graduate collections were you impressed by?
There were so many great collections. It’s good to see other peoples work because it is all brilliant. I loved all of the collections from Nottingham (slightly biased obviously), but there were many other Universities that I liked aswell. I was backstage when the De Montford show was going on, and some of those were amazing!

Nottingham has made a bit of a name for itself as a hub of creativity. What it has it been like for you?
I like Nottingham because it is a small city. It’s more like a town and everything’s quite compact. There are a lot of creative people who come to study here, but everywhere is quite laid back, which I like. It’s not over crowded with arty types. There are lots of students with different interests, and there are good places to go to eat, drink or shop. I suppose it has got a bit of a name for itself, but it’s a fairly down to earth city to live in. I’ve lived just outside the city centre for 2 years, and I’m going to be sad to leave.

You described your collection as ‘based on skin and flesh on the human body’. Where did this inspiration come from, and what else inspires you?
The inspiration for my collection came originally from a general interest in the skin and flesh. I think that this comes from being a vegetarian since I was 11. I have a strange relationship with food. I like things that are untouched. I won’t eat meat. I took this fascination with meat and flesh and developed it into a concept which I could look into for my collection. I get inspired by anything and everything really, usually something small and ordinary because you can look at it in more detail. I think that even something small and boring to others can become inspiring if you look at it enough.

New designers such as Mark Fast have shown us some other unique techniques with knitwear. Have you thought about how you could further your own skills?
It’s strange to think that a technique can be what ‘makes’ a designer. To me, Mark Fast developed this brilliant technique and ran with it. That’s great because I had never thought about design from that angle before. I always thought you had to constantly create different pieces all the time. Designers like Mark Fast are inspirational because they open your eyes to the possibilities of what can be done on a knitting machine. Missoni also creates such beautiful and unique knitwear. In a way, I would like develop my technique further, but I also would like to focus on new tasks and new direction.


Phoebe Thirwall, photographed by Rankin

One of your dresses was photographed by Rankin. How did it feel to learn that your dress was selected?
Amazing. It was sent down to London, but I never expected it to be photographed. Apparently the university sends items down every year and they rarely get selected to be photographed. When I found out that it had been chosen to be photographed I was really happy, by Rankin especially! The fact that Kate Shillingford from Dazed and Confused actually chose the pieces is overwhelming. It was about 2 months later that the pictures were released. Seeing my work on the Vogue website was mental!

You also received praise from the fashion bloggers. How have you found the attention?
It’s been completely surreal having people like Susie Bubble write about my work. She said it was one of her favourites from the photos, and so did Lucy Wood. I used to read about fashion graduates and imagined they had such exciting lives, but I’m just in my room with my cat and not really doing anything. It’s really strange seeing photos and articles about my work. I feel now like it isn’t even mine and I’m looking at someone else’s. It doesn’t seem real.

It has been two weeks since the show. What’s the plan now?
Is that all? It feels like a lot longer ago than 2 weeks. My collection is being sent over to Shanghai in September for Spin Expo, and a few of the outfits are being used in a photo shoot in July. My plans now involve finding a job, going to interviews and hopefully being hired. I want to move down to London to be nearer to my boyfriend. Ideally, I want to see clothes that I have designed, being made. I also really want a long holiday, somewhere nice and hot, where I don’t have to think about knitting!

Knitwear design student Phoebe Thirlwall was an unquestionable highlight of Graduate Fashion Week 2010. Her work demonstrated an impressive level of craftsmanship, tadalafil receiving recognition even before the shows when one of her dresses was photographed by Rankin. Phoebe’s final collection, troche consisting of six looks, was a feast of beautiful and intricate knitwear. I caught up with Phoebe to learn a little more about the work that went into her final collection, and after the chaos of that week, what she plans to do next!

Graduate Fashion Week is a fantastic opportunity for students. How did it feel to have your work selected for the show?
It was really exciting because I had never expected to be selected, and when I found out I was obviously over the moon. It made such a difference to see my work on a raised catwalk, it felt so professional, and although I was really nervous when it went out, it was a great feeling to see it up there and being photographed. It is an amazing opportunity for students and it is a shame that everyone doesn’t get to go.

Why did you choose to study Knitwear Design over a general Fashion degree?
The Knitwear course at Nottingham Trent University involves a sandwich year in industry, which was one of the reasons I chose to study the course. Employers always want experience, so I felt that a year in the industry would be attractive to potential employers. I never particularly preferred knitwear over wovens, but when you are designing knitwear you have so much more freedom to create exactly what you want. If you are making an outfit from woven fabrics, although you can print on them etc, you are still limited by the fabric itself. When you knit an outfit, you can control the whole thing. You can knit the fabric however you want it and create different textures and patterns. Also, I like knitwear because you can knit the pieces of fabric to size. You can approach the whole outfit in a different way.

Where did you complete your work experience and how valuable was it to you?
My year in industry was spent in a family run knitwear factory called GH Hurt and Sons in Chilwel, Nottingham. It is a fairly small factory where lace knit is designed, made and constructed into various pieces. They create baby shawls and christening blankets sold in high end department stores and items of clothing for a number of luxury catalogue retailers. We also produced a lot of items for retailers overseas, such as the USA and Hong Kong. I was able to learn about the first steps of the process – receiving yarns on cones and in big hanks, to designing and knitting the pieces and finally how each item is made and finished to a high standard. It was also nice to see the items for sale and being worn because I always thought -’I made that!’ – which is a great feeling.

Can you explain a little about the techniques that you used? Did you have a lot to learn in terms of advanced skills?
The outfits I made are knitted mostly in silk and bamboo, with an elastic yarn that I used to create the patterns. I developed the technique by experimenting on a knitting machine to see what types of fabric I could create. I knew that I wanted to use elastic because it developed from my concept of skin, and also that I wanted to work with luxury fibres such as silk. I used a combination of rippled stitches, stripes and transferred needles on the front of the bed of the knitting machine to create the fabrics that I made my collection from. These are all techniques that I had learned in previous years, but putting them together required a lot of experimentation, and luck.

Was there much change in your work from the conception of the idea to the work we saw on the catwalk?
Yes. I had worked on the project since Christmas, so there was a lot of time for ideas and concepts to change. Initially, I had no idea what my collection was going to look like and I still didn’t until a few weeks before the show. I had no idea what type of fabric I would use, or what techniques. It wasn’t until I developed a fabric that I was happy with that the collection began to come together. At the beginning, I was thinking about the concept of shedding skin, more than the skin itself. This gradually changed throughout my research and development, into a more specialised study of the skin. I know that if I had stuck with my original thoughts, then the collection would look a lot different. It would probably be a bit more structured, rather than the more subtle and slim-line way it is turned out.

Which of the other graduate collections were you impressed by?
There were so many great collections. It’s good to see other peoples work because it is all brilliant. I loved all of the collections from Nottingham (slightly biased obviously), but there were many other Universities that I liked aswell. I was backstage when the De Montford show was going on, and some of those were amazing!

Nottingham has made a bit of a name for itself as a hub of creativity. What it has it been like for you?
I like Nottingham because it is a small city. It’s more like a town and everything’s quite compact. There are a lot of creative people who come to study here, but everywhere is quite laid back, which I like. It’s not over crowded with arty types. There are lots of students with different interests, and there are good places to go to eat, drink or shop. I suppose it has got a bit of a name for itself, but it’s a fairly down to earth city to live in. I’ve lived just outside the city centre for 2 years, and I’m going to be sad to leave.

You described your collection as ‘based on skin and flesh on the human body’. Where did this inspiration come from, and what else inspires you?
The inspiration for my collection came originally from a general interest in the skin and flesh. I think that this comes from being a vegetarian since I was 11. I have a strange relationship with food. I like things that are untouched. I won’t eat meat. I took this fascination with meat and flesh and developed it into a concept which I could look into for my collection. I get inspired by anything and everything really, usually something small and ordinary because you can look at it in more detail. I think that even something small and boring to others can become inspiring if you look at it enough.

New designers such as Mark Fast have shown us some other unique techniques with knitwear. Have you thought about how you could further your own skills?
It’s strange to think that a technique can be what ‘makes’ a designer. To me, Mark Fast developed this brilliant technique and ran with it. That’s great because I had never thought about design from that angle before. I always thought you had to constantly create different pieces all the time. Designers like Mark Fast are inspirational because they open your eyes to the possibilities of what can be done on a knitting machine. Missoni also creates such beautiful and unique knitwear. In a way, I would like develop my technique further, but I also would like to focus on new tasks and new direction.


Phoebe Thirwall, photographed by Rankin

One of your dresses was photographed by Rankin. How did it feel to learn that your dress was selected?
Amazing. It was sent down to London, but I never expected it to be photographed. Apparently the university sends items down every year and they rarely get selected to be photographed. When I found out that it had been chosen to be photographed I was really happy, by Rankin especially! The fact that Kate Shillingford from Dazed and Confused actually chose the pieces is overwhelming. It was about 2 months later that the pictures were released. Seeing my work on the Vogue website was mental!

You also received praise from the fashion bloggers. How have you found the attention?
It’s been completely surreal having people like Susie Bubble write about my work. She said it was one of her favourites from the photos, and so did Lucy Wood. I used to read about fashion graduates and imagined they had such exciting lives, but I’m just in my room with my cat and not really doing anything. It’s really strange seeing photos and articles about my work. I feel now like it isn’t even mine and I’m looking at someone else’s. It doesn’t seem real.

It has been two weeks since the show. What’s the plan now?
Is that all? It feels like a lot longer ago than 2 weeks. My collection is being sent over to Shanghai in September for Spin Expo, and a few of the outfits are being used in a photo shoot in July. My plans now involve finding a job, going to interviews and hopefully being hired. I want to move down to London to be nearer to my boyfriend. Ideally, I want to see clothes that I have designed, being made. I also really want a long holiday, somewhere nice and hot, where I don’t have to think about knitting!

Knitwear design student Phoebe Thirlwall was an unquestionable highlight of Graduate Fashion Week 2010. Her work demonstrated an impressive level of craftsmanship, information pills receiving recognition even before the shows when one of her dresses was photographed by Rankin. Phoebe’s final collection, sales consisting of six looks, viagra dosage was a feast of beautiful and intricate knitwear. I caught up with Phoebe to learn a little more about the work that went into her final collection, and after the chaos of that week, what she plans to do next!

Graduate Fashion Week is a fantastic opportunity for students. How did it feel to have your work selected for the show?
It was really exciting because I had never expected to be selected, and when I found out I was obviously over the moon. It made such a difference to see my work on a raised catwalk, it felt so professional, and although I was really nervous when it went out, it was a great feeling to see it up there and being photographed. It is an amazing opportunity for students and it is a shame that everyone doesn’t get to go.

Why did you choose to study Knitwear Design over a general Fashion degree?
The Knitwear course at Nottingham Trent University involves a sandwich year in industry, which was one of the reasons I chose to study the course. Employers always want experience, so I felt that a year in the industry would be attractive to potential employers. I never particularly preferred knitwear over wovens, but when you are designing knitwear you have so much more freedom to create exactly what you want. If you are making an outfit from woven fabrics, although you can print on them etc, you are still limited by the fabric itself. When you knit an outfit, you can control the whole thing. You can knit the fabric however you want it and create different textures and patterns. Also, I like knitwear because you can knit the pieces of fabric to size. You can approach the whole outfit in a different way.

Where did you complete your work experience and how valuable was it to you?
My year in industry was spent in a family run knitwear factory called GH Hurt and Sons in Chilwel, Nottingham. It is a fairly small factory where lace knit is designed, made and constructed into various pieces. They create baby shawls and christening blankets sold in high end department stores and items of clothing for a number of luxury catalogue retailers. We also produced a lot of items for retailers overseas, such as the USA and Hong Kong. I was able to learn about the first steps of the process – receiving yarns on cones and in big hanks, to designing and knitting the pieces and finally how each item is made and finished to a high standard. It was also nice to see the items for sale and being worn because I always thought -’I made that!’ – which is a great feeling.

Can you explain a little about the techniques that you used? Did you have a lot to learn in terms of advanced skills?
The outfits I made are knitted mostly in silk and bamboo, with an elastic yarn that I used to create the patterns. I developed the technique by experimenting on a knitting machine to see what types of fabric I could create. I knew that I wanted to use elastic because it developed from my concept of skin, and also that I wanted to work with luxury fibres such as silk. I used a combination of rippled stitches, stripes and transferred needles on the front of the bed of the knitting machine to create the fabrics that I made my collection from. These are all techniques that I had learned in previous years, but putting them together required a lot of experimentation, and luck.

Was there much change in your work from the conception of the idea to the work we saw on the catwalk?
Yes. I had worked on the project since Christmas, so there was a lot of time for ideas and concepts to change. Initially, I had no idea what my collection was going to look like and I still didn’t until a few weeks before the show. I had no idea what type of fabric I would use, or what techniques. It wasn’t until I developed a fabric that I was happy with that the collection began to come together. At the beginning, I was thinking about the concept of shedding skin, more than the skin itself. This gradually changed throughout my research and development, into a more specialised study of the skin. I know that if I had stuck with my original thoughts, then the collection would look a lot different. It would probably be a bit more structured, rather than the more subtle and slim-line way it is turned out.

Which of the other graduate collections were you impressed by?
There were so many great collections. It’s good to see other peoples work because it is all brilliant. I loved all of the collections from Nottingham (slightly biased obviously), but there were many other Universities that I liked aswell. I was backstage when the De Montford show was going on, and some of those were amazing!

Nottingham has made a bit of a name for itself as a hub of creativity. What it has it been like for you?
I like Nottingham because it is a small city. It’s more like a town and everything’s quite compact. There are a lot of creative people who come to study here, but everywhere is quite laid back, which I like. It’s not over crowded with arty types. There are lots of students with different interests, and there are good places to go to eat, drink or shop. I suppose it has got a bit of a name for itself, but it’s a fairly down to earth city to live in. I’ve lived just outside the city centre for 2 years, and I’m going to be sad to leave.

You described your collection as ‘based on skin and flesh on the human body’. Where did this inspiration come from, and what else inspires you?
The inspiration for my collection came originally from a general interest in the skin and flesh. I think that this comes from being a vegetarian since I was 11. I have a strange relationship with food. I like things that are untouched. I won’t eat meat. I took this fascination with meat and flesh and developed it into a concept which I could look into for my collection. I get inspired by anything and everything really, usually something small and ordinary because you can look at it in more detail. I think that even something small and boring to others can become inspiring if you look at it enough.

New designers such as Mark Fast have shown us some other unique techniques with knitwear. Have you thought about how you could further your own skills?
It’s strange to think that a technique can be what ‘makes’ a designer. To me, Mark Fast developed this brilliant technique and ran with it. That’s great because I had never thought about design from that angle before. I always thought you had to constantly create different pieces all the time. Designers like Mark Fast are inspirational because they open your eyes to the possibilities of what can be done on a knitting machine. Missoni also creates such beautiful and unique knitwear. In a way, I would like develop my technique further, but I also would like to focus on new tasks and new direction.


Phoebe Thirwall, photographed by Rankin

One of your dresses was photographed by Rankin. How did it feel to learn that your dress was selected?
Amazing. It was sent down to London, but I never expected it to be photographed. Apparently the university sends items down every year and they rarely get selected to be photographed. When I found out that it had been chosen to be photographed I was really happy, by Rankin especially! The fact that Kate Shillingford from Dazed and Confused actually chose the pieces is overwhelming. It was about 2 months later that the pictures were released. Seeing my work on the Vogue website was mental!

You also received praise from the fashion bloggers. How have you found the attention?
It’s been completely surreal having people like Susie Bubble write about my work. She said it was one of her favourites from the photos, and so did Lucy Wood. I used to read about fashion graduates and imagined they had such exciting lives, but I’m just in my room with my cat and not really doing anything. It’s really strange seeing photos and articles about my work. I feel now like it isn’t even mine and I’m looking at someone else’s. It doesn’t seem real.

It has been two weeks since the show. What’s the plan now?
Is that all? It feels like a lot longer ago than 2 weeks. My collection is being sent over to Shanghai in September for Spin Expo, and a few of the outfits are being used in a photo shoot in July. My plans now involve finding a job, going to interviews and hopefully being hired. I want to move down to London to be nearer to my boyfriend. Ideally, I want to see clothes that I have designed, being made. I also really want a long holiday, somewhere nice and hot, where I don’t have to think about knitting!

Photography preseves a moment forever – it marks and preserves time as it has been spent. It is, and to draw Barthes into the conversation, purchase a memento mori. Amy Gwatkin’s photographs (BA Editorial Photography, Brighton) blur the boundaries between fashion, editorial and fine art. Amy’s frequently updated blog documents shoots, time spent in the studio with models or other-sometimes-coffee-relative-activities, and has an incredible talent for turning personal adventures into moments representing a snapshop of a life.

An exhibition late last year – Interior Politics – and the launch of a new website introduced me to Amy’s exploration into the minuite obsqure moments that life has to offer. More recently Amy has been experimenting with film, and has kindly taken the time to answer questions for Amelia’s Magazines.

Amy! When and why did you first pick up a stills camera?

Because using the film camera involved waiting on unrealiable people! And I instantly loved it. I was supposed to do something more bookish at uni, but the minute I found a camera I was smitten. I had been obsessed with fashion since I could toddle into my grandma’s/mum’s wardrobes; suddenly I had found a way that I could make imagery without having any drawing ability!

LIGHT from Amy Gwatkin on Vimeo.

Recently you’ve been experimenting with video: debuting with a video of the Cooperative Designs S/S 2010 Collection at London Fashion Week to the recent Light submitted as part of the Shaded View of Fashion, Fashion Film Festival – What inspired the expansion from static to moving?

I always wanted to make films…. Photography offered a way of making images that wasn’t reliant on other people. I’m still a total megalomaniac though! Very often it’s literally just me and a camera.

Showstudio have been attempting to develop the moving fashion photograph since the inception of their website, I love both the static and the moving – What are your favourite fashion videos?

I loved Ruth Hogben’s spanking movie. Sunshowers by Elisha Smith-Leverock. Chris Cunningham’s Flora film for Gucci. Gwendoline by Jez Tozer. And the men’s Dior one in a corridor, was it Dior? It was on Nowness and it was lush. I find at lot of fashion films very hit or miss though – the best were the re-edited Guy Bourdin footage that was on SHOWstudio, that I could, and do, watch over and over and over….

What made you decide to set up your blog? What do you think the advantages are of a blog vs a website?

Originally it was to give me some online presence as my old website was out of date and my new one was being built…then I just really got into it. I like that the blog can have more laidback images, where I have less of a professional front to put up. But I love how clean and tidy the site is.

Collage for the Cooperative Design Zine produced as part of London Fashion Week February 2010

You appear to be quite involved with the internet from your great twitter feed to your blog – what advantages do you think the system of blogs and twitter has created for photographers and fellow creatives?

Well, I guess it opens up little internet wormholes you wouldn’t have known about before…although I can follow a link and find myself, 2 hours later, marvelling at how many photographers there are doing the same sort of thing.

It’s a good platform for self promotion, though it does blur the line between business and pleasure a little uncomfortably at times

Do you streetcast your models?

I often see people on the street that I’m too nervous to ask! But sometimes I overcome my nerves long enough to street cast. I think I have a few characteristics I like, though its hard to nail them in words. A certain bad-temperedness maybe.

Your photograph reflects both fine art and fashion photographic interests – could you tell Amelia’s readers more about the photographs recently exhibited? (I’m thinking of the Familiarity breeds contempt and Modern Miniture series)

Familiarity Breeds Contempt is an extension of my long term project tentatively titled The Housewife – it’s hopefully the start of a longer project exploring sexuality, fantasy and what goes on behind closed doors. Which is also what Modern Miniatures was about in a way – only without the overt sexuality. I have a interest in the domestic, with other people’s domestic/private space, putting myself in them, and also, if I’m honest, with the risk involved in contacting strange men on the internet, asking them to get naked, and them taking pictures of me standing on them etc…

With fashion how do you make the decision between colour or black and white? Does it Matter?

I’m always trying to make things b/w, without sounding mental/pretentious/partially sighted, I see better in b/w. sometimes there’s someone else’s prerogative to take into account, like a client etc. black and white can sometimes make things instantly nostalgic and a bit too soft or romantic. Depends on the situation, but there are few where b/w doesn’t rock in my opinion!

Photograph for Corrie Williamson

Favourite photographers/people to work with/Set designers/fashion designers?

I rarely DON’T have a wicked time on shoots.

Sets – Alex Cunningham, David White’s sets for Coop a/w10/11 were mint
Designers – Cooperative Designs, Scott Ramsay Kyle, Corrie Williamson, Fred Butler, Atalanta Weller
Photograhers I admire – Wee Gee, Helmut Newton, Collier Schorr, Les Krims, Duane Michals, David Armstrong among MANY others!

What is it like being a london based photographer?

Fun! Busy. Forces you to work a lot to make ends meet, which can wear you down. Over saturated. Very youth orientated

What accompanies you in the studio?

My crappy selection of music! I always download the weirdest selection of stuff. Some proper howlers on there, but sometimes you have to listen to the Outhere Brothers. Also the lovely Anna Leader and Bella Fenning with whom I share my space.

What do you hope your photographs convey?

Tough…. I find it quite hard to look back, to edit etc, but having to do my website forced me to do that, and there is a certain strength in the characters I hope. I know some of the shots are quite moody, or gentle, but I don’t like it when models look too winsome or fashion-fierce or posed. Hopefully somewhere between the two, though I do seem to shout things like ‘you’re at a bus stop!’ or ‘You’re a sexy eel!’

How do your shoots come together?

Mostly ideas from films, dreams, or pacing the streets of London which is my fave thing to do. Or maybe a drunken overenthusiastic chat with friends

What are your plans for the future?

Hmm….more pics. More films, maybe a move to proper films with dialogue and a plot!

Laura Mackness graduated from Louise Wilson’s stella MA in Womenswear Fashion at Central Saint Martins in 2009 with a breathtaking collection where the cut and block colour of the fabric stood as the background to the graphic prints and playful illustrations. The collection consisted of straight cut trousers and leggings, and even appearing under the varied hemlines of the skirts! The graphic prints have since been developed into a collaboration with Weekday, online which was launched earlier this year to much celebration. Laura is currently in New York developing a new project, doctor but luckily had a few moments to talk to Amelia’s Magazine about the inspiration behind the MA collection. I cannot wait to see where this designer goes next…

The MA collection was incredibly illustrative through the choice of lines drawn onto the clothes. what role does illustration usually play in your design process?

It played a huge role in my MA collection as we worked tirelessly to make sure that the actual clothes were as close to my original drawings as possible, the weird proportions, placement of the print and particularly the width and angle of the shoulder. I am happy to say that what went down the catwalk was exactly the same as my drawings!

Subsequently, how would you describe your aesthetic?

I guess that you could say its minimalist/purist with a fun twist. An element of fun has always been essential in my design work, I don’t think that fashion should take itself too seriously! The minimalist/purist element is something that I worked on throughout the MA, as I already said I wanted my collection to be fun but I also wanted it to be taken seriously and be wearable and the minimal aesthetic seemed to offer up the perfect balance.

What first interested you about designing Womenswear?

A desire to design clothing for myself I guess is what first drew me to Womenswear. I also love the drama and the show of Womenswear that you don’t necessarily get with Menswear. I studied the BA Womenswear at CSM and subsequently went on to do this at MA.

Congratulations on winning the Colin Barnes Illustration Award during your BA! What is this award?

The Colin Barnes Illustration Award was something I was awarded whilst studying on the BA. It is an award given to students studying on the St Martin’s BA Fashion design course for their illustration. I was so surprised to receive it as I had always struggled with illustration until Howard Tangye made me realise that the way I draw doesn’t have to be the same way that everyone else draws! I owe him a lot for that!

You’ve mentioned in previous interviews an interest and a love for geometries ‘basic’ shapes – do these motifs often appear in your illustrations?

It does subconsciously I think, my drawings are often quite angular and square like! And going back to what I said about my aesthetic I am a big fan of pure, minimalist and clean things and what is more pure that a basic circle, square or triangle.

Do you draw outside of fashion design?

Not really as all my ladies (and they are always ladies) of course have to have great outfits on so I end up designing without even realising it. I don’t really have much time to do it anymore either which is a shame.

How would you describe your design process?

Backwards and Forwards, up and down, moments of genius and moments of disaster. Each collection is different and so forms its own process. I don’t have any hard and fast rules.

Who would you say informs your work, do you have a customer in mind during the design process?

I never have a specific customer. I collect images and build up a mood in that way. I am influenced by all sorts of things from all different sources. I see it as a bit like putting a jigsaw puzzle together.

How did your MA collection develop – from where did you inspiration come from?

I am a bit of a collector, especially when it comes to images and so the collection draws inspiration from many different reference points. The face, eyelashes etc. came from the work of François and Jean Robert, the hands were from some drawings that I found by Saul Steinberg and the shapes were from some of Jean Paul Goude’s work with Grace Jones particularly her ‘Slave To The Rhythm’ video. As I’ve already mentioned, once I have the designs they’re not changed at all and the development is all in making sure the clothes are just like the drawings.

Do you ever use re-cycled or up-cycled fabric in your designs?

I am ashamed to say that I didn’t in my MA, however I did explore using existing items of clothing etc a lot in my BA and it is definitely something that I would like to re visit in the future.

What fabrics do you enjoy working with?

I love wool jersey; in fact my whole collection was made out of it. I really like jersey as a whole, mainly because it allows you to do things without darts and seams, which allows the design to appear even more minimalist and clean.

Who are Francois and Jean Robert and what is Reggi – Secolo?

Francois and Jean Robert are Graphic designers/photographers who did the most fantastic book called Face to Face in which they photographed inanimate objects that appear to have or make different faces. It really is worth a look, for the concept but also for the clean beautiful look of the book itself.

As for Reggi-Secolo, this is a little crazy book of totally insane and genius bra’s, it really is quite amazing.

Who are your favourite designers and why?

I have long been a Martin Margiela fan; he was one of the first designers that really sparked my interest in fashion. I also love Yves Saint Laurent when Yves Saint Laurent was at the helm and Elsa Schiaparelli and Coco Chanel and of course Moschino when Franco Moschino was there. I also love Hermes for the fantastic quality and unwavering levels of good taste!

Could you describe your interest in ‘bad taste’ in our current cycle of fast fashion, and endless borrowing from the past? Or, more accurately returning to what were considered ‘fashion mistakes’ and re-inventing them, do you think what was once considered bad taste is now considered ‘good’ taste? Where is the line for you?

Good and bad taste for me is just a fascinating thing to play with. It is so easy to get it wrong and so hard to get it right and it can be the minutest detail that makes all the difference. I really couldn’t say where my line is, I think it varies depending on the object/image/garment etc that you are considering.

What do you think of twitter and the ever developing blogging network as a method of self promotion? Do you use either medium?

I think that Twitter and blogging are great if you know how to make the most of them and do them well, unfortunately I don’t and so I will leave it to the experts.

What was your experience of work experience, what do you recommend about the experience and what did you take away from it?

Work experience for me was essential and it was also the time that I really developed into a designer. It makes it all more real, you realise that these things that you are designing do actually end up being worn! I would fully recommend it to anyone thinking about doing it.

Will you be showing at London Fashion Week this Autumn?

I am afraid not, as much as I would love to I feel that I still need to get a bit more experience before I have my own label and so I am going to work in New York for a while starting in June where I have an exciting new project to work on. I have just finished working on and promoting my Weekday collection. The collaboration was a wonderful project for me to work on and I am so pleased that my designs are now available to a wider audience.

Categories ,Central Saint Martins BA, ,Coco Chanel, ,Colin Barnes Illustration Award, ,CSM, ,CSM Womenswear Fashion MA, ,Francois and Jean Robert, ,Grace Jones, ,illustration, ,Jean Paul Goude, ,Laura Mackness, ,lfw, ,London Fashion Week, ,Louise Wilson, ,Martin Margiela, ,Moschino, ,new york, ,Reggi – Secolo, ,Slave to Rythm, ,sweden, ,Weekday, ,Womeswear BA, ,Yves Saint Laurent

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Amelia’s Magazine | Belle Sauvage: London Fashion Week A/W 2013 Catwalk Preview Interview

Belle Sauvage A/W 2013 by Laura Hickman
Belle Sauvage A/W 2013 by Laura Hickman.

The Belle Sauvage label was launched in 2008 by design duo Virginia Ferreira and Chris Neuman, who are based between London and Luxemboug. Combining avant-garde silhouettes with intricate digital prints, their signature look is sleek, sophisticated and feminine. I caught up with the designers in advance of their London Fashion Week catwalk show next week.

Belle Sauvage A/W 2013 by Harry Williams
Belle Sauvage A/W 2013 by Harry Williams.

You’re known for your amazing digital prints: what training do you have?
Virginia studied Fashion Design (Diploma course) at the London College of Fashion and Chris has an B.A in Media Design and an M.A in Arts (Filmmaking).

How did you both meet and decide to work together, and what is the process behind the creation of each collection?
We met in Argentina and them moved to London to finish our studies. The initial idea was to combine both of our talents and interests. Apart form the designing, Chris goes on drawing the artwork for all of our labels and both designers now create four collections a year. Next to our two labels we also provide design concepts and artwork through our third line Vicious East mainly sold in Japan and China. 

Belle Sauvage A/W 2013 by Karina Järv
Belle Sauvage A/W 2013 by Karina Järv.

As we work on so many collections a year the design process is quite organised. We always start on the main line Belle Sauvage. It has the least compromises regarding design as it is high end Ready To Wear and targets fashion forward thinking individuals. We then adapt the design to the diffusion lines, keeping the markets, audience and budgets in mind.

How do you work between London and Luxembourg?
We do all our professional work in London. This goes from sales meetings to sampling. As we manufacture in Spain and Portugal apart from the U.K we have to move around quite a bit and find it great to have a relaxing home in Luxembourg to calm down form time to time.

 Belle Sauvage A/W 2013 by Sara Gelfgren
Belle Sauvage A/W 2013 by Sara Gelfgren.

What made you decide to present your collection in London?
We started the brand in 2008 in London and were grounded in the new upcoming designers. We had our first press agency in London and that is really where everything started. London Fashion Week is really not that important in terms of sales but it is a good place to present your new collection. London is really about the crowd. We love the fashion people in the city, and are happy to be part of it.

For A/W 2013 you have drawn inspiration from the gothic to the baroque to the renaissance, including motifs of tigers and dragons: where did you look for imagery and ideas?
You can find both motifs in Asian philosophy. They are opposite symbols and we liked the idea behind it as we love both creatures. As we have baroque influences in the line, we see it as the Asian counterpart of our western world.

Belle Sauvage A/W 2013 by Laura Hickman
Belle Sauvage A/W 2013 by Laura Hickman.
 
Trims are an important part of your designs: how do they fit in with your more tailored and sleek fitting aesthetic and how do you recommend that customers wear/style your designs?
Fur and trims have a decorative element, which is very persistent in baroque aesthetics. The A/W 2013 line has a very wearable approach. We truly believe that the current lines in fashion look for a minimal approach and actually work with the body shapes instead of imposing too much volume or construction. We use fake fur apart from sheep.
 
It’s been awhile since I went to a Belle Sauvage catwalk show: what can we expect from the new season?
You saw our A/W 2010 collection. The collection is of course different but the spirit and attitude is the same. We have a very clear image on the Belle Sauvage woman. The style changes but the attitude stays consistent.

Belle Sauvage A/W 2013 by Marianna Madriz
Belle Sauvage A/W 2013 by Marianna Madriz.

Belle Sauvage can be bought online at Shop Belle Sauvage. The brand takes to the catwalk on Friday 15th February 2013 at Freemasons’ Hall. Watch out for our review of the show!

Belle Sauvage AW 2013 preview
Belle Sauvage A/W 2013 preview image.

Categories ,A/W 2013, ,Argentina, ,Belle Sauvage, ,Chris Neuman, ,Fashion Design, ,Fashion Scout, ,Freemasons’ Hall, ,Harry Williams, ,interview, ,Karina Jarv, ,Laura Hickman, ,London College of Fashion, ,London Fashion Week, ,Luxembourg, ,Marianna Madriz, ,preview, ,Sara Gelfgren, ,Vicious East, ,Virginia Ferreira

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Amelia’s Magazine | Alexandra Groover: London Fashion Week A/W 2012 Presentation Review

Alexandra Groover AW 2012 by Dana Bocai

Alexandra Groover A/W 2012 by Dana Bocai

On the evening of Friday 17th February at London Fashion Week, I went to St Giles In The Fields Church in Holborn to watch Alexandra Groover’s A/W 2012 collection presented through a short film called DEATH. Since I attended Show Studio’s exhibition Fashion Revolution at Somerset House in 2009 I have developed a keen interest in fashion films and the way in which more and more fashion designers choose to show their work via this medium. DEATH was the final instalment in Groover’s trilogy of short films, following two previous ones titled BIRTH and LIFE.

Alexandra Groover AW12 by Paul Phung altar view

Unfortunately as I walked into the dark church to take my seat I was informed I could not take photos, which did make sense as I am sure the choice of venue played some part in the atmosphere Alexandra Groover wished to create around the viewing of her film. There is a sense of reverence in most of us, I think, when we enter a religious building – whether we are religious or not – and getting properly into that respectful state was appropriate for an audience about to watch characters exiting this world.

Alexander Groover AW 2012 by Lizzie Mary Cullen

Alexander Groover A/W 2012 by Lizzie Mary Cullen

Alexandra Groover AW12 by Paul Phung Inesa and Barrington De La Roche

In the short film DEATH the two protagonists were artists and married couple Inesa Vaiciute De La Roche and Barrington De La Roche of Dark Theatre, who are both very striking in themselves and as a duo, their age difference creating a beautiful contrast. Indeed the looks of Barrington De La Roche – something close to Sir Christopher Lee in The Lord of The Rings, with long grey hair and dark, strong eyes, but without the long beard – was one of the most fascinating things I took away with me from the evening. The fact that this otherworldly being was walking around and chatting whilst serving wine during the film screenings was also quite entertaining.

Alexandra Groover AW12 by Paul Phung

Alexandra Groover AW 2012 by  Deborah Moon

Alexandra Groover A/W 2012 by Deborah Moon

The video was a ritual, taking place also in a church, during which a man and a woman were slowly led towards the altar in a dream-like state surrounded by what looked like illuminated blue petals on the floor and then reddish fairy lights on their bodies. These glowing flower forms reminded me of the quote by Edvard Munch at the opening page of the booklet for this season’s presentation which read ‘from my rotting body, flowers shall grow and I am in them and that is eternity’. As the characters reached the altar, death figures searched them up and down and then assisted them into an embrace and a kiss. At the culmination of the film there was a large figure placed against the window behind the altar extending its two arms like wings. Wing-like extensions of fabric were also wrapped around the man and the woman about to die, as if to unite them forever.

Alexandra Groover AW12 by Paul Phung

Alexandra Groover AW12 by Paul Phung

Alexandra Groover AW 2012 by Geiko Louve

Alexandra Groover A/W 2012 by Geiko Louve

The first image that emerged in my mind when I saw Alexandra Groover’s A/W 2012 collection was that of Death in Ingmar Bergman’s film The Seventh Seal. Her signature all-black hoods and winged drawstring garments worn with jersey ponchos, surcoat tops, tutelary skirts and black leggings definitely have something medieval about them – especially when seen in an ecclesiastical context.

Alexandra Groover AW12 by Paul Phung

Alexandra Groover AW12 by Paul Phung

Alexandra Groover AW12 by Paul Phung shoes

For the shoes in the collection Alexandra Groover collaborated for the third time with London footwear designer Benjamin John Hall, the soundtrack was created by musician Dave.i.d and the film was directed by Gabriel Gettman.

Photography by Paul Phung.

Categories ,Alexandra Groover, ,Altar, ,Barrington De La Roche, ,Benjamin John Hall, ,Birth, ,Church, ,Dana Bocai, ,Dark Theatre, ,Dave.i.d, ,Death, ,Deborah Moon, ,Edvard Munch, ,Fashion Film, ,Fashion films, ,footwear, ,Geiko Louve, ,Holborn, ,Inesa De La Roche, ,Ingmar Bergman, ,Life, ,Lizzie Mary Cullen, ,london, ,London Fashion Week, ,Maria Papadimitriou, ,medieval, ,Paul Phung, ,Show Studio, ,Sir Christopher Lee, ,Somerset House, ,Sort Film, ,St.Giles-In-The-Fields, ,The Lord of the Rings, ,The Seventh Seal, ,Trilogy

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Amelia’s Magazine | An Interview with Moko Sellars, Founder of Design Studio Moko

Moko

Based in East London, Moko is a Design Studio with a passion for form. Set up by Moko Sellars in 2012, Moko burst onto the design scene with the launch of Ceramiko, a slip-cast ceramic stool produced in Stoke-on-Trent. This was closely followed by a range of bone china rings (to give your fingers a bit of pizzazz). Looking through her portfolio, you can see a strong focus on space and a passion for design. The simplicity of her pieces reminds me that it’s simple, well executed ideas that have the most impact. This is shown by her chopstick drumsticks and prototype book-shaped book light.

Moko

Moko’s pieces are always unique, and nourished by a fanatical passion for product design and antiques, she creates ‘simple, contemporary products with a nod towards the familiar’. Made to be cherished, her work puts an individual slant onto traditional homeware and accessories; resulting in neat little ‘inventions’ that you will treasure forever. More than just products, her work represents a study of how people interact with the world around them, and this influences their design. Simple but beautiful, these minimalist products are all handmade, which only adds to their appeal. I spoke to founder Moko Sellars about notebooks, furniture and unexpected paperwork.

Moko

Moko

You set up Moko in 2012, is there anything you wish you’d known when you started out?
There’s more admin to do than you’d think!

Where do you get your inspiration?
It can come from the past, maybe an object from the past or how they used to do things ‘back in the day’. I love looking around antique markets and I tend to buy vintage clothes and old furniture. Also by watching people! I find that the best ideas come to you when you’re not trying. You see someone doing something and it just clicks and you’re like “bingo”, I’ve got a product!

Moko
Moko

Have you always had a strong interest in design?
I always liked making things: cards, clothes, bags etc. I remember when I was young, when something broke, I would take it apart and try and work out what happened to it and how to fix it. Sometimes successfully, sometimes I’d break it even more.

How did you develop such as strong knowledge of materials?
I studied Furniture and Product Design then worked as a Packaging/ Product Designer for few years, so I had the chance to work with different materials. My favourite materials to work with are ceramics and paper.

Moko

Books appear a lot in your work, are you a big reader?
I do love books, but I think more their form rather than the contents! I love notebooks, I have about twenty on the go at the moment! I actually have a notebook design coming out next month which I designed for a company called Suck UK.

Moko
Moko

You’re also an illustrator, do you feel your drawing is a vital part of developing your ideas?
My illustrations are just for fun really, I find mocking things up in three dimensions (usually in paper) more important and enjoyable than sketching.

Moko

You design both packaging and products; do you feel the two are inextricably linked?
I think so. I’m really passionate about packaging design and how it can make or break a product. I sometimes spend double the amount of money on things just because they have nicer packaging!

Your work is very conceptual, is it important to you that your products are more than just functional objects?
Definitely! Function is very important, but I think concept is as important, if not more.

Moko
Moko

Do you have any favourites among your pieces?
I love all my designs equally. BUT the new Bone China ‘Diamond’ Ring Collection is the first design that people can wear on them for others to see, which is very exciting.

What’s your own most cherished piece of furniture?
It would have to be my ceramic stool. It took a while to get it made but I’m very happy with the result and I think it’s very cute.

Moko

What are your plans for the future?
I would like to design some more jewellery pieces, whether it will be a whole new collection or just a few select pieces; you’ll have to wait and see! I also love food so it would be fun to do some food related projects!

You can see more of Moko‘s work at www.mokosellars.com

Moko

The beautiful photos (which remind me of craft mag Mollie Makes) are by Wang Wei & Moko.

Categories ,Antiques, ,Bone China, ,ceramic stool, ,Furniture, ,Graphic Design, ,handmade, ,illustration, ,jewellery, ,Moko, ,packaging design, ,slip cast, ,Suck UK

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Amelia’s Magazine | Belle Sauvage: London Fashion Week A/W 2013 Catwalk Review

Belle_Sauvage_AW_2013_by_Isabelle_Mattern
Belle Sauvage A/W 2013 by Isabelle Mattern.

Belle Sauvage hit Fashion Scout with the look for which they are known best: incredibly complex digital placement prints, as described in our exclusive preview interview with designers Virginia Ferreira and Chris Neuman.

Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage A/W 2013 by Victoria Haynes
Belle Sauvage A/W 2013 by Victoria Haynes.

The show opened with a trio of models, resplendent in massive hairpieces: swishing pigtails and gigantic dip dyed fringes that dominated each of the looks that were to follow. Sheepskin and fake fur topped eminently wearable silk shift dresses which were covered in swirls inspired by Chinese dragons and baroque ornaments, and lace trims appeared at the arms and thigh. Zip up black suede boots and laced patent platforms worked well with the simplicity of the looks, though to my mind they were of questionable styling taste. The intention of this collection was to mix up inspirations from East and West and there was certainly a wide range of styles on show. Classic Chanel styling appeared in the form of heavy contrast seams and big buttons on boxy suits and peplums paired with pencil skirts and mini capes provided a contrasting silhouette.

Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle_Sauvage_AW_2013_by_Isabelle_Mattern
Belle Sauvage A/W 2013 by Isabelle Mattern.

That this brand does well in the commercial sector abroad was evident in the more casual range that made up the middle section of the show. Amongst my favourite looks was the head of Botticelli‘s famous Birth of Venus reimagined in a repeat pattern on a loose fitting top and matching trouser set, but there was one odd look that didn’t appear to fit in at all: an intarsia knit cat portrait top which was accessorised with beanie and sunglasses.

Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
This was a lengthy show featuring many similar pieces and I must confess I became a little weary somewhere around the ten minute mark, but this was clearly intended as a showcase for plentiful looks that will no doubt gain lots of sales for this talented twosome. The show came to a screeching halt as the models massed for a final walk down the catwalk.

Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage AW 2013-photo by Amelia Gregory
Belle Sauvage A/W 2013. All photography by Amelia Gregory.

Categories ,A/W 2013, ,Belle Sauvage, ,Birth of Venus, ,Botticelli, ,chanel, ,Chris Neuman, ,Fashion Scout, ,Freemasons’ Hall, ,Isabelle Mattern, ,London Fashion Week, ,review, ,Victoria Haynes, ,Virginia Ferreira

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Amelia’s Magazine | Frans Lanting and Philip Glass: LIFE: A Journey Through Time performed at the Barbican by the LSO

Frans Lanting Joanne Young
Frans Lanting. Illustration by Joanne Young.

Way back in the depths of February I went for a very different night out in the middle of London Fashion Week. This was for the London premiere, at the Barbican, of an unusual multimedia collaboration between composer Philip Glass and Frans Lanting – a wildlife photographer much beloved of the National Geographic. LIFE: A Journey Through Time comprised an orchestral performance by the London Symphony Orchestra played beneath a huge three screen projection of photographs depicting the evolution of life on earth: not a big task at all then. The images have also been turned into a beautiful (and heavy) coffee table tome produced by Taschen, which is available here.

Life: A Journey Through Time
You wouldn’t want to drop this on your toes.

When I was I child my parents seemed hopeful that I’d become a serious violinist, so at the weekends I was dragged on numerous trips to watch classical music performed at the Royal Festival Hall and ever since then the idea of doing the same under my own steam brings back memories of mind-numbing boredom. What a great idea though – create something for those of us more visually inclined to look so that our minds don’t wander too far. I was hoping that the combination of imagery with music would produce something so much more engaging than your usual orchestral performance.

Barbican gallery

I was not disappointed: from the upper gallery we had a great view of the screens onto which were projected a mixture of stunning images from Lanting’s back catalogue together with many that were specifically taken for this project, one which clearly necessitated many further trips into pristine wildernesses to capture the world as it might have been many years before man arrived on the scene. The music and the images were expertly ‘choreographed’ by Alexander Nichols for the first ever performance, held in 2006 in Santa Cruz, and have been altered and adapted at each ensuing one. LIFE: A Journey Through Time has now been performed all over the world, including at the official inauguration ceremony of the CERN Hadron Collider. You can watch an excerpt of the show here.

After the performance we stayed on for a Q&A session, which was unexpectedly interesting – possibly due to the high calibre of the audience questions – a rarity! Together, Franz Lanting (the man with the idea), conductor Marin Alsop and Cameron Hepburn, an environmental economist and representative of Julie’s Bicycle (on organisation that seeks to reduce the carbon emissions of the music industry) talked about the processes and ethics behind the performance.

frans lanting turtles
Image courtesy of Frans Lanting.

The extreme luminosity of the projections were perfect for showcasing the impressive images, which somehow took on an otherworldly feel despite being very much about our own amazing earth. Lanting did his best to find images that look hyper real in the first place, which of course has been abetted by the move to digital photography. “All the most recent images were taken on digital cameras and the colour of earlier ones were synchronised with them.” No longer do we need to worry about the quality of “crummy prints.” The project was only supposed to take a few years to do, but unsurprisingly Lanting kept finding new and interesting things to photograph. How does he locate and then shoot his subject matter? “It takes a lot of patience and research; finding out where and when to go to a place. You can’t just sit behind a tree and hope for the best – you have to engage and then get out of the way quickly.” He offered as an example the yawning jaws of a hippo. No, you wouldn’t want to stay too close to that particular vision!

frans lanting ferns
Image courtesy of Frans Lanting.

The biggest issue for Lanting was how to weave the human story into such a beautiful project without really, erm, sullying the imagery with shots of actual humans. Seems I’m not the only one who regards us as a blight on the planet. He decided that the best way to do this was to subtly represent the vulnerability of humanity with an image of an embryo, a curiously delicate pair of human feet, and cross sections of brain and hands to highlight the universal branching patterns that can are found everywhere in nature, from landscapes to music. Setting the imagery to music made perfect sense because everyone can relate to music in the same way that they can relate to the natural world. “Resonance is indigenous to life, so the same patterns repeat themselves at different scales in whatever form.”

Frans Lanting croc
Image courtesy of Frans Lanting.

And this is where the choice of Glass came in. “Selecting the composer for this work was a logical decision,” explained Lanting. “I’d had his music in my ears for decades because it has the same organic focus on pattern as you find in the natural world.” And anyway Steve Reich won’t work with an orchestra, so that put paid to his inclusion in the project.

Marin Alsop Joanne Young
Marin Alsop. Ilustration by Joanne Young.

As for the conductor, Marin Alsop. Well, I and most of the audience were most surprised to discover that there was no automatic synching of the music to the imagery – she does it all done totally live. “It’s quite a tricky thing to keep in time with the images,” she admitted. No shit! I was seriously impressed. Added difficulties arise when the images are changed around from performance to performance. “Sometimes I’m looking for an iguana and it’s become a bird.” She tries to keep in time by doodling eyeballs in the correct places on her score, although she admitted that “it’s mostly just luck when everything lines up.”

Cameron Hepburn Joanne Young
Cameron Hepburn. Illustration by Joanne Young.

So why do this? Why put together this piece and then tout it all over the globe? “It’s all about humanity being in the same place experiencing something together at the same time” was the best that the panelists could come up with. This is where I struggle. It’s a beautiful piece of work and one that I would highly recommend anyone to go and see – it’s evocative, engaging, mournful, emotional. But the creators are also being flown all over the world to promote the piece, which in itself is a carbon intensive production. Because I feel so very conflicted about projects like this I was really interested to hear the thoughts of Hepburn, who admitted that although he cycled to the Barbican he also flies around the world to attend conferences on climate change. He was also disarmingly honest in questioning how successful this performance could be in raising awareness of climate change and the attendant huge loss of biodiversity that we currently face.

frans lanting jellyfish
Image courtesy of Frans Lanting.

Yes the performance was incredibly moving, and the accompanying book is very beautiful and I’d really like a copy, yes please, as did many of the punters queueing around the shop to buy it – but what exactly will its purchase do, apart from provide a bit of wow factor for the coffee table? Having enjoyed this performance, will the audience go away and change anything deeper about their lifestyles? Am I a cynic to doubt they will? The main demographic were assuredly middle class cultured types of the sort who think nothing of flying half way across the world on holiday and then assuage their conscience by staying in an eco-lodge. Does this really help preserve the glory of our natural world? I am sure that the production of this work alone has justified Lanting’s global jaunts to fragile places of beauty many times over. Therein lies the conundrum: it’s important to document and tell people about what we risk losing and Lanting is particularly good at capturing the raw primeval beauty of the natural world – but when the very production of those photos contributes to global warming, where does that leave us?

frans lanting cheetah
Image courtesy of Frans Lanting.

Humans are programmed to rejoice in the wonder of the natural world; it’s why we love to travel abroad and experience the landscapes of beautiful unspoilt places. I love being in wild places so much that it was one of the reasons I decided to pursue fashion photography for a while – it allowed me to seek out amazing locations that I would never otherwise have been able to justify visiting. But we’ve become so greedy to see all the beautiful places of the world that we bury our heads and do our best not to consider the heavy carbon costs of air travel. How many people actually think about what that holiday to a pristine wilderness now costs us on a planetary wide scale? And how do we balance having a global view not only of the beauty we risk losing, but the multitudes of cultures and peoples, whilst taking into account the costs of travel?

Frans Lanting volcano
Image courtesy of Frans Lanting.

I don’t know what the answer is. If I’m honest I’m jealous that Lanting has a reason to justify his visits to the Galapagos and I don’t. But would I fly there repeatedly if I had the opportunity to do the same? Probably not. My conscience just weighs too heavy. Although maybe I can justify just that one trip for myself in my lifetime… Now how long does it take to get there by boat?

Categories ,barbican, ,Cameron Hepburn, ,CERN, ,Classical Music, ,Frans Lanting, ,Galapagos, ,Hippo, ,Joanne Young, ,Julie’s Bicycle, ,London Fashion Week, ,London Symphony Orchestra, ,LSO, ,Marin Alsop, ,Minimalist music, ,Philip Glass, ,photography, ,Royal Festival Hall, ,Santa Cruz, ,wildlife

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Amelia’s Magazine | Sustainable Fashion – an oxymoron?

J Maskrey shone through at London Fashion Week as one of the most individual shows I saw during my time there; no doubt a favourite. Producing a collection of ‘body jewellery’ is no doubt an original idea, treatment but the works of art presented were so much more than that.
P2200136

Stunning creations combining leopard print, more about names, symbols and glitter swept down the catwalk in an array of twinkling designs and pumping music. Clothing-wise black dominated the colour palette, whilst the sparkling jewels added a playful, brightening edge. Statement shoulders popped up once again, as did pleating, incorporated into waist tied and bandeau mini dresses. Menswear combined huge fur headdresses with little else except J Maskrey’s stunning compositions of crosses, hearts, stars and more; all made up of the same shimmering body art. One item that caught my eye was a cute ‘love’ and ‘hate’ set that had been carefully presented across one of the female models’ hands.

As J Maskrey’s inspiration was primarily a 1932 film called, ‘The Mask of Fu Man Chu’, it came as no surprise to see aspects of the geisha tradition. Extravagant head pieces in the nature of fans dominated the second part of the women’s wear pieces, alongside major aspects of the sheer trend and a mini skirt with an incredibly manipulated hem. Where menswear consisted of a little more coverage there were black, cosy jumpers combined with elegant golden chains and clasps holding the front together. As the show progressed out came small 1920s style sequin caps, and what appeared to be strips of plastic around dresses that accentuated the female form. This was juxtaposed strongly against softer pieces, with heavy knitwear influences and aspects of crochet.

A female torso decorated with body jewellery that looked like splatters of dripping paint, and a rather revealing leopard print strip mini dress that glistened away throughout the finale were definitely outstanding pieces. J Maskrey’s originality is definitely something that many designers lust after, after all nobody wants to be the same. It was one show that definitely caught people’s attention, and as the show came to an end it was clear many had seen nothing like it before.

J Maskrey shone through at London Fashion Week as one of the most individual shows I saw during my time there; no doubt a favourite. Producing a collection of ‘body jewellery’ is no doubt an original idea, abortion but the works of art presented were so much more than that.

P2200136

Photography throughout courtesy of Camilla Sampson

Stunning creations combining leopard print, view names, buy symbols and glitter swept down the catwalk in an array of twinkling designs and pumping music. Clothing-wise black dominated the colour palette, whilst the sparkling jewels added a playful, brightening edge. Statement shoulders popped up once again, as did pleating, incorporated into waist tied and bandeau mini dresses. Menswear combined huge fur headdresses with little else except J Maskrey’s stunning compositions of crosses, hearts, stars and more; all made up of the same shimmering body art. One item that caught my eye was a cute ‘love’ and ‘hate’ set that had been carefully presented across one of the female models’ hands.

P2200109

As J Maskrey’s inspiration was primarily a 1932 film called, ‘The Mask of Fu Man Chu’, it came as no surprise to see aspects of the geisha tradition. Extravagant head pieces in the nature of fans dominated the second part of the women’s wear pieces, alongside major aspects of the sheer trend and a mini skirt with an incredibly manipulated hem. Where menswear consisted of a little more coverage there were black, cosy jumpers combined with elegant golden chains and clasps holding the front together. As the show progressed out came small 1920s style sequin caps, and what appeared to be strips of plastic around dresses that accentuated the female form. This was juxtaposed strongly against softer pieces, with heavy knitwear influences and aspects of crochet.

P2200111

A female torso decorated with body jewellery that looked like splatters of dripping paint, and a rather revealing leopard print strip mini dress that glistened away throughout the finale were definitely outstanding pieces. J Maskrey’s originality is definitely something that many designers lust after, after all nobody wants to be the same. It was one show that definitely caught people’s attention, and as the show came to an end it was clear many had seen nothing like it before.
We’re telling you, treatment this Pam Hogg review nearly didn’t happen. The tickets were hierarchically graded in insidiously gradual decline from two gold stars, information pills one gold star, silver, bronze, green, red and right down to a paltry black dot, and then nothing at all. And THEN there were even those without the very tickets themselves– a sort of complex modern-day feudal system testament to the patience of the On/Off staff dealing with a practically feral audience desperate to catch a glimpse of Peaches Geldof, or at least what you could see of her beneath those Rapunzel hair extensions of hers.

Illustration by Jenny Robins

Illustration courtesy of Jenny Robins

We got in eventually, though, and squeezed in at the back next to a cosy concrete pillar and spotted Nick Cave, Pearl Lowe and Nick Knight hidden amongst the throng of transvestites and somebody dressed as a giant inflatable woman in a Union Jack dress, presumably sweaty as hell. Featuring a front row resembling the entire cast of a Terry Gilliam movie gone to Ascot, the venue was rammed to maximum capacity by a crowd in such close quarters that it wouldn’t have been surprising if we’d all begun absorbing into one another via osmosis.

Images courtesy of Catwalking

lingerie

With a typically spirited collection, Hogg proved that romance in fact was not dead, even if it looked like it had been hacked at with a pair of scissors by Catwoman: here was a vision of sumptuous naughtiness with furry collared tulle capes, girly sequins and white bows combined with platform heels, bondage straps, sheer panels plunging right below the midriff – and neat little fluffy merkins (yep). Catsuits came in gold and silver metallics paired with mean-looking hooker boots, which evolved into chic cocktail dresses that you could comfortably man a spaceship in, a dual purpose of course characteristic of Hogg’s designs that has made her the favourite of wacky dressers across the land. We particularly liked the iridescent black trenchcoats, and goggled at the pants constructed entirely from ribbon.

HOGG_AW10_0131

HOGG_AW10_0239

The raucous applause that followed might have been led by celebrities letting the rest of us know what jolly good mates they are with Hogg, but purely as a brand, Hogg’s energetic vision – in an industry increasingly bereft of leaders – is pretty valuable to fashion lovers everywhere. Even if we could only see half the catwalk.
Diamante2

Illustrations by Zoe Barker

Sustainable Fashion, viagra 60mg what does that mean? This was the question posed by Vanessa Friedman at the beginning of London Fashion Week’s Estethica guide. I approached LFW with a fair amount of scepticism. Despite wearing my UK Press Pass with the secret pride reserved for a total LFW novice like moi, more about bien sûr, and being in total awe of how much work our fashion ed Rachael, all the writers, photographers and illustrators had put into it all, I was hesitant.

Handle_with_care

Is fashion that great? One part of me thinks it’s essential to be constantly re-inventing and changing things, challenging what we take as a given and celebrating new creativity. And that fashion is another form of individual and social expression and even a tool for rebellion against restrictive archaic norms. But another part thinks that the fashion industry is responsible for an attitude that waste is OK as long as it provides a fleeting moment of self-centred happiness, and that we need to be constantly re-inventing the way we look. That fashion stands for endless buying, and the sanctioning of a kind of mass egomania. Alternatively, it means the production of things that are so well made they will last forever, but which are destined for an elite few whose monthly wages allow for it. So should this kind of thinking now be greened and made sustainable? Hmm…it doesn’t really appeal. And, while it admittedly takes a very narrow view of fashion, I loved Tanya Gold’s blunt, honest piece on ‘Why I Hate Fashion’ in The Guardian a few weeks ago. It does raise the question though: what does fashion, let alone sustainable fashion, even mean?

The concept of eco-fashion has always grated a bit, probably because my purse-strings don’t stretch so far (and of course never will do if I try to pursue writing as a career), but also because, at the upmarket end, it smacks of elitism and the opportunity to not only redeem yourself, but to then preach to others about how fantastic it makes you feel. Oh great, we can still carry on buying loads of expensive crap, because now it’s ‘organic’. Dear 90% of the planet, don’t worry! We will save you with our brand new ethical consumer habits! One fabulous certified organic fair-trade handbag at a time. It’s a typical voting with our credit cards kind of scenario, and it leaves those that can’t or don’t want to buy into the consumer ‘revolution’ (i.e. the vast majority of human beings on the planet) somewhat disenfranchised.

Make_do

Once upon a time I used to make and wear almost all my own clothes. Charity shops on the high street near my school were my Topshop. My thinking was, I can spend a fiver and get lots of unexpected random things from the clearance rail of a charity shop, have some fun cutting it up and sewing it back together, and wear it with pride even if it’s falling apart, or spend £30 (which represented a whole day’s work in my Saturday job) in Topshop on something made in a sweatshop and that there are 20 identical versions of on the rail. A battered old Singer sewing machine helped me to produce most of my 6th form wardrobe, and, admittedly, a trail of fashion disasters whose only purpose became household rags.

I loved sitting at my sewing machine, attacking things with scissors, making bags out of skirts, skirts out of dresses, dresses out of huge shirts, going to the bargain haberdashery stalls at markets and hunting out what I needed that week. None of my creations were planned or measured, so it was hardly difficult! My sister and I put on a crazy fashion show at school which consisted of t-shirts with massive holes, paint splodges, mini skirts made of tracksuit bottoms, dresses made of old saris, ripped tights, and asked our friends, our catwalk models, to just dance to The Hives album we decided would be the full volume soundtrack to our show.

Our music teacher loved it, but I think the rest of the Senior Management Team would have preferred something a little more conservative. Only recently have I discovered that what I was doing could technically have been called upcycling, and that an increasing amount of designers are turning to it, with much greater skill and expertise than I had when I was 16, clearly. There were a few designers using upcycling that I really liked in the Estethica rooms. Notably Goodone who collaborate with Heba Women’s Project, and Lu Flux. Kudos also to Izzy Lane with their beautiful wares and their strong animal welfare message (they use wool from sheep that have been saved from slaughter), extending our concept of equality beyond the human realm.

Britain generates 1 million tonnes of textile landfill every year. Textile recycling companies like LMB in London and I and J Cohen in Manchester collect between 170 and 200 tonnes of unwanted clothes and materials each week! Humans have been ‘upcycling’ since the beginning of time, making do with what’s there and improving it if need be. But it’s only recently that we have the opportunity and need to deal with quite such vast mountains of junk. So having it officially adopted as a fashion movement is a no-brainer, really. Companies will soon be jumping on the bandwagon left right and centre trying to prove that they have included a scrap of reclaimed materials in their collections.

This is why it is important, in my opinion, to remember that this should be an opportunity to move away from normal fashion consumption. One of the reasons I like upcycling is that it means we can be involved in the evolution and life cycle of an object rather than just being consumers of it. The designer also gains a much broader significance. This should definitely be an opportunity to get more people interested and able to partake in the production of clothes, rather than purely their ‘consumption.’

Upcycling, on a small scale, isn’t an expensive venture. Hopefully more people will be inspired to stop looking at products as a finished thing that can be bought, used, then thrown away, whether by DIYing and attending workshops, or supporting designers for whom upcycling and recycling is a central issue. Upcycled fashion is ecologically and socially conscious without being righteous or moralistic. It challenges our perception of waste and shows how it can be transformed into something beautiful and useful. It is a way to reclaim ‘fashion’, rethink our notion of eco-fashion, and bring ecology into yet more creative hands, rather than leaving it as an issue to debate over while scientists, politicians and lobbyists bicker it out to infinity. We don’t have to go far to find these ecological textiles, they are in recycling centres, charity shops, and our wardrobes and cost next to nothing. And second hand sewing machines aren’t hard to find either. For now though, I leave fashion writing well and truly to the pros. 

Categories ,diy, ,Eco fashion, ,estethica, ,goodone, ,Goodone Clothing, ,Izzy Lane, ,Junky Styling, ,London Fashion Week, ,Lu Flux, ,organic, ,Sewing machine, ,singer, ,Somerset House, ,Sustainable Fashion, ,Tanya Gold, ,The Guardian, ,Upcycling, ,Vanessa Friedman, ,Zöe Barker

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