Hanna Riiheläinen and Emilia Hernesniemi of R/H Label.
I met Hanna Riiheläinen and Emilia Hernesniemi of R/H Label on my trip to Moscow, click where they came by train (very jealous) to pitch their brand to a panel of experts for feedback, website of which *ahem* I was one. The girls studied together for six years at the University of Art & Design Helsinki, and have forged a strong partnership which made them a delight to hang out with during my stay in Russia and I was utterly charmed by their playful style, for which they are the best ambassadors. In the first of two blog posts here’s a summary of what R/H Label are up to.
RH Label by Fawn Carr.
R/H Label was named for a combination of the girls’ surnames, and was founded only last June in Helsinki after being in the planning for way longer, both girls having studied and worked in fashion at home and abroad after graduation – I actually met Emilia a few years ago when I borrowed clothes from Agency V, where she worked as a PR. Small world eh? They took this time in the industry to learn about the commercial sides of the business and analysed what they could do best when starting their own label: clever girls. It is no surprise that their designs perfectly encapsulate the Agency V aesthetic; playful, colourful, printed. All good things in my book!
RH Label by June Chanpoomidole.
Whilst the Finnish design scene is strong on the international stage, the fashion scene is something new, and so for them indigenous inspiration comes from the likes of well known furniture designers Alvar Aalto and textiles supremo Marimekko who mainly produces textiles for the home. IVANNAhelsinki is one of the only major Finnish fashion designers to have a profile abroad, as well as Laitinen menswear which has a high profile in Milan and Paris.
Hanna Riiheläinen of R/H Label in Moscow.
But now is an exciting time because there is a new generation of creatives coming through. Ones to check out include fashion photographer Susanna Majuri and Helsinki based illustrator Laura Laine. Emilia and Hanna work with creatives across lots of disciplines and are inspired by Finland’s location between the east and west – a place where different visual aesthetics easily meet and mingle. Functional solutions come over from Sweden, but there is plenty of rich decorative detail to play with from the eastern side.
R/H Label S/S 2011.
R/H Label SS 2011 by Michalis Christodoulou.
S/S 2011 was R/H Label’s first commercial collection, inspired by Dolly Parton, Mickey Mouse, Black Magic and the Nordic Summer Sky. You don’t get much more fun than that! It features a mix of local reindeer leather and bamboo jersey and all the bespoke prints were digitally printed onto silk – they like to create every element of the collection. I particularly love the purple sky and dotty dahlia prints, and was thoroughly enamoured of their ceramic eyeball necklace, created in collaboration with a local ceramics studio.
R/H Label A/W 2011.
R/H Label AW 2011 by Michalis Christodoulou.
For A/W 2011 they were inspired by Dragons, Mountains, Acrobats and Vagabonds. Another rich inspirational mash up! Role models that helped to inspire the collection included the strong character of Stieg Larsson’s Lisbeth Salander, and Finnish author Sofi Oksanen. Lots of black is offset again with bright prints in louche easily wearable shapes.
R/H Label A/W 2011
Production is mainly done in Tallinn, Estonia which is 80km away, but the reindeer bags are made in Helsinki and they are keen to do more with local materials. Interest in the collection has been quick and enthusiastic and as well as stocking at home in Finland they already have stockists in Berlin, Vienna and New York. Naturally Agency V has been looking after press, which is also going pretty darn well for such a new label.
R/H Label A/W 2011
Now they just need to figure out a way to grow the brand organically whilst retaining their creative control… it’s all about achieving that balance, which is why they came to Moscow for advice. In my next blog Hanna and Emilia answer a few questions. In the meantime take a browse around the R/H Label website and R/H Label online shop. Let’s hope they find stockists in the UK soon.
Emilia Hernesniemi of R/H Label talking to Michael Salac of Blow PR.
- Q&A with Finnish fashion designers Hanna Riiheläinen and Emilia Hernesniemi of R/H Label
- Emilia Bariamova Interview
- My adventures at Practicum: British Fashion, put together by the British Council in Moscow
- Montreal Festimania 2011: Festival Mode et Design Review – Collectif: Fashion Pop
- The Best Designer Murals by Illustrators and Artists on Photowall