Amelia’s Magazine | Teatum Jones: London Fashion Week A/W 2012 Catwalk Review

Teatum Jones A/W 2012 by Anna Higgie

Teatum Jones A/W 2012 by Anna Higgie

Away from the busy rush of Somerset House, away from the mobs of photographers, willing subjects and flashing lights, Teatum Jones chose to retreat to a secret room behind large wood-panelled doors. This wasn’t any room, but the official personal office of Arthur Liberty himself, which still retains the charm of it’s original design. Completely hidden away from the public in the Mock Tudor labyrinth that is Liberty, I was directed down a panelled hall before reaching the beautiful presentation Teatum Jones had prepared.

Teatum Jones A/W 2012 by Alia Gargum_88
Teatum Jones A/W 2012 by Alia Gargum

One thing I have loved doing this London Fashion Week is talking to design duos. There is something incredibly sweet about how each designer will talk about the other when you interview them, complimenting them endlessly. As soon as I entered the room, I was introduced to Rob Jones, who immediately beamed when he heard I was reviewing the presentation for Amelia’s Magazine. After giving his thanks to the Amelia’s Magazine team for all the continued support and gorgeous illustrations from the last review, he began to talk me through the intriguing collection.

Teatum Jones A/W 2012 by Alia Gargum
Teatum Jones A/W 2012 by Alia Gargum
Teatum Jones A/W 2012 by Alia Gargum

These Ravensbourne College of Design and Central Saint Martin’s graduates began to work together due to their mutual love for escapism and the power of a story, which is how this collection began. Rob Jones described how they start with a ‘screenplay’ when working on a collection, and this one began from looking at the menacing and dark qualities to fairytales. ‘I found it interesting that stories we read to children deal with such dark and frightening themes. It made me think about how I’d react if a fairytale was re-told in a newspaper today, would I see it differently?Rob Jones and Catherine Teatum were drawn to the mix of innocence and frighteningly dark folklore, wanting to explore the underlying beauty in something considered traditionally sinister.

Teatum Jones A/W 2012 by Alia Gargum
Teatum Jones A/W 2012 by Alia Gargum

I was immediately drawn to the intricate prints, swirling with dark reds, bright pinks and forest greens, highlighted with touches of neon. Rob Jones and Catherine Teatum pointed out how these beautiful floral-like patterns were actually cut-up crime scene photography from the 1940’s. I was immediately surprised, which I couldn’t hide. Really? But they were such beautiful prints… suddenly I saw the numbered markers police use for blood spatters, dropped weapons, or worse. The thought sunk in…and it made sense. In a strange way, it felt nice to know, like being let in on a secret or the thrill of when the murderer almost catches someone in a horror movie. In order to place such a dark theme on clothing in a lighter way, a harlequin diamond pattern was used instead of simply overlaying the imagery.

Teatum Jones A/W 2012 by Andy Bumpus

Teatum Jones A/W 2012 by Andy Bumpus

Teatum Jones A/W 2012 by Andy Bumpus

Other items of clothes glittered and shimmered, almost like childhood dress-up clothes, or to mimic the magic of fairytales and shining sweets like that shown in the film created for the collection, currently showing on the Teatum Jones website. Although several mannequins displayed the collection in the centre of the room, it wasn’t until I saw the models that I noticed that most of the clothing had large pockets, even in the more formal dresses. One of the models commented on how relaxed she felt, resting her hands in the silk pockets of her neon yellow dress.

Teatum Jones A/W 2012 by Alia Gargum
Teatum Jones A/W 2012 by Alia Gargum
Teatum Jones A/W 2012 by Alia Gargum
Teatum Jones A/W 2012 by Alia Gargum

This team have found a perfect niche for womenswear that is considered and subtle, yet attention-grabbing. Alluring without being obvious. The midi length of the dresses and nipped-in light fabrics allow the wearer to be feminine in a relaxed way. It’s clear that the Teatum Jones woman is at ease with herself, a modern-day enchantress with a penchant for neon, skilled design and something a little wickedly different. The warm and positive outlook of these designers created an unforgettable London Fashion Week presentation experience; a drop of magical escapism from the busy London Fashion Week storm.

All photography by Alia Gargum

Categories ,Alia Gargum, ,Amelia’s Magazine, ,Andy Bumpus, ,Anna Higgie, ,Catherine Teatum, ,Duo, ,Fairytale, ,Fashion films, ,Forests, ,graduates, ,Horror Films, ,Innocence, ,Liberty of London, ,London Fashion Week A/W 2012, ,mock tudor, ,Neon, ,photography, ,print, ,Rob Jones, ,Silks, ,sinister, ,Teatum Jones, ,Womenswear

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Amelia’s Magazine | The Golden Thread Awards at Fashion Week Poland A/W 2011: Colourful Patterns

Jo Cheung_Sofie Gauden Golden Thread AW 2011
Sofie Gauden AW 2011 by Jo Cheung.

Very few Golden Thread designers really embraced colour and pattern. But these ones did.

Natalia Paliy Golden Thread Poland Fashion Week AW 2011 by Michalis Christodoulou
Natalia Paliy AW 2011 by Michalis Christodoulou.

Natalia Paliy
Natalia Paliy Golden Thread Fashion Week Poland AW 2011Natalia Paliy Golden Thread Fashion Week Poland AW 2011Natalia Paliy Golden Thread Fashion Week Poland AW 2011Natalia Paliy Golden Thread Fashion Week Poland AW 2011Natalia Paliy Golden Thread Fashion Week Poland AW 2011Natalia Paliy Golden Thread Fashion Week Poland AW 2011Natalia Paliy Golden Thread Fashion Week Poland AW 2011Natalia Paliy Golden Thread Fashion Week Poland AW 2011Natalia Paliy Golden Thread Fashion Week Poland AW 2011
Natalia Paliy really set her own pace with a happy tune mashup and an eager parade of smiling models in summery flower prints sent straight down to the end of the catwalk in a phalanx. The styling was bloody awful but the prints were rather lovely underneath it all… who knows if she was responsible for them herself? And was this really Fall/Winter I ask you?!

Domi Grzybek by Hannah Simpson
Domi Grzybek by Hannah Simpson.

Domi Grzybek
Domi Grzybek Golden Thread Fashion Week Poland AW 2011Domi Grzybek Golden Thread Fashion Week Poland AW 2011Domi Grzybek Golden Thread Fashion Week Poland AW 2011Domi Grzybek Golden Thread Fashion Week Poland AW 2011Domi Grzybek Golden Thread Fashion Week Poland AW 2011Domi Grzybek Golden Thread Fashion Week Poland AW 2011Domi Grzybek Golden Thread Fashion Week Poland AW 2011
Domi Grzybek paraded coral fitted jackets with gold sequin pants, viagra 100mg slouchy 80s influenced numbers with wide shoulders, viagra drop crotch nappy pants, plastic capes and patchwork body con dresses which had the air of Holly Fulton and Christopher Kane some seasons back. I liked the colour palette, but there was a major problem with poor tailoring: badly fitted bodycon dresses are never a good plan.

Katharina Kubiak
Katharina Kubiak Golden Thread Fashion Week Poland AW 2011Katharina Kubiak Golden Thread Fashion Week Poland AW 2011Katharina Kubiak Golden Thread Fashion Week Poland AW 2011Katharina Kubiak Golden Thread Fashion Week Poland AW 2011Katharina Kubiak Golden Thread Fashion Week Poland AW 2011Katharina Kubiak Golden Thread Fashion Week Poland AW 2011Katharina Kubiak Golden Thread Fashion Week Poland AW 2011Katharina Kubiak Golden Thread Fashion Week Poland AW 2011Katharina Kubiak Golden Thread Fashion Week Poland AW 2011Katharina Kubiak Golden Thread Fashion Week Poland AW 2011
Katharina Kubiak‘s over the top womenswear styling was a total dog’s dinner but her printed mix and match aesthetic worked well on shorts suits for men. I liked them a lot… now she just needs to concentrate on what she does best.

Sofie Gauden Golden Thread AW 2011Jo Cheung
Sofie Gauden AW 2011 by Jo Cheung.

Sofie Gaudaen
Sofie Gaudaen Golden Thread Fashion Week Poland AW 2011Sofie Gaudaen Golden Thread Fashion Week Poland AW 2011Sofie Gaudaen Golden Thread Fashion Week Poland AW 2011Sofie Gaudaen Golden Thread Fashion Week Poland AW 2011Sofie Gaudaen Golden Thread Fashion Week Poland AW 2011Sofie Gaudaen Golden Thread Fashion Week Poland AW 2011Sofie Gaudaen Golden Thread Fashion Week Poland AW 2011
Sofie Gaudaen ended the evening with a collection of neon rave shamans: barefooted models sporting plenty of feathers and fringing. I loved the colours but it was not the strongest showing of the night to end on…

Categories ,A/W 2011, ,Christopher Kane, ,colour, ,Domi Grzybek, ,Fashion Philosophy Fashion Week Poland, ,Fashion Week Poland, ,Hannah Simpson, ,Holly Fulton, ,Jo Cheung, ,Katharina Kubiak, ,Lodz, ,Natalia Paliy, ,poland, ,Polish, ,Premiere Vision, ,Pret-a-porter, ,print, ,Shamen, ,Sofie Gaudaen, ,Sofie Gauden, ,Stock vodka, ,Szałapot, ,The Golden Thread, ,Złota Nitka

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Amelia’s Magazine | Modern Love: S/S 2012 Preview Interview with designer Sarah Arnett

Modern Love by Ola Szpunar
Modern Love by Ola Szpunar.

Sarah Arnett is a multi talented designer who just happened to train at the same university as me. She graduated the year above, and since then has had an extremely interesting and varied career – from contributing illustrations to Amelia’s Magazine to creating a beautiful fashion line that is exclusively stocked in Liberty – it seems she is capable of turning her hand to all aspects of design! Prepare to be very inspired….

Modern Love SS12
sarah arnett Modern Love by angela lamb
Modern Love by Angela Lamb.

You’ve had an eclectic career, training firstly in woven textiles for fashion on the same course as me at Brighton Uni, and then moving into illustration, interior design and back into the world of fashion. Can you tell us more about your journey across these disciplines?
I found it very difficult to decide what to do in the first place, all I knew was that I wanted to go to art college, I grew up with a family of designers and makers so being able to sew and paint seemed normal and I used to watch my father work in his studio, everyone was able to draw, paint… in fact my great uncle designed fabrics for Liberty. Things happen in your life like having children, and other things become important… it’s the same with my work, other things become more exciting and more important. I am totally inspired by the process and that drives me to try more things. It’s an exciting time for crossing over disciplines and I have always just thought of my self as a designer… It could be fashion, interiors… or illustration. I am so inspired by working on a range of projects; in the last couple of years year I have shown in a couple of exhibitions at Somerset House, worked on Modern Love, designed the new look of the uniform for the National Trust, as well as creating illustrations for The Sunday Times Style Magazine. I also design a small bridal collection that I sell through a vintage shop in Brighton… and there is a long list of other things that I want to do!

Modern Love SS12
Sarah-Harnett-by-Laura-Griffin
Modern Love by Laura Griffin.

What is the highlight of working across disciplines?
No day is the same….

Modernlove ss12 Long v neck dress
And what have been the difficult parts?
I love and hate fashion, sometimes I think it’s a frivolous waste of time and on the other hand can make someone feel beautiful and have a real impact on their life… I don’t think I am a fashionable person and have never felt very comfortable in my own skin, but I am and have always been fascinated by clothes. I find fashion a very big challenge. The stress of running your own business is hard work, as is that freelancer’s worry of where the next job will be coming from… and there is always self doubt. But I look at all of these as things that drive me on to try and do better.

Sarah Arnett Modern Love by Isher Dhiman
Sarah Arnett’s Modern Love by Isher Dhiman.

Why did you name your clothing brand Modern Love?
Myself and my business partner Kim Hunt really liked the idea of a name that encompassed what we felt and admired about good design. The Love of beauty, vintage, heritage and the feminine and the Modern… a way of thinking, responsibility to the environment, ethical and local manufacturing, our vision, our way of working and maintaining a good work/life balance for ourselves (we did have our production meeting on the beach over looking a very calm sea today!) and a reference to David Bowie never hurt anyone! I

Modern Love print design SS 2012
Print design from the current collection.

For S/S 2012 Modern Love is all about a mix of tropical and country garden prints – described as earthy African hues meet the soft English sky (love that description) Where did you find inspiration for the imagery?
I find that I am constantly working and re-working the same themes which are a mix of my African, big sunshine early influences and my love of the softer, rolling South Downs up-bringing. I can’t ever choose between them. If I admire or value or find something beautiful or fascinating I am drawn to design with it, I think it’s a very similar sensation to eating something or collecting things. It’s a different way of owning or tasting something. I draw it.

Modern Love print design SS 2012
How do you reconcile living on the sometimes rainy south coast of Brighton with your fabulous African childhood? Are there ways to bring a bit of African sunshine back into your life?!
In a strange way having the coast and that big expanse of water and sky to look can be as dramatic and uplifting as the sunshine and dry African plains: I walk down to the sea every day I possibly can, it’s very important to me. Without it I would hate the winter even more than I do! My ideal situation would be six months here, six months there. 

Modern Love print design SS 2012
How easy is it to design shapes to suit your prints, or do you begin the other way around?
The collection starts out with shapes and a woman in mind first. Then I feel like I have to think about that woman, what she would wear and start to fit the prints around it. It’s always a bit of a narrative, there has to be a reason for the print to be there. Quite often we will find an image of a woman for each season and then we will always question whether she will wear each design. Kim and I design the shapes together so we talk and talk and draw and have to justify why it has to be there. Once we have the bones of the collection together I go into my own world for a few weeks getting the new prints together. I like to engineer the print to the pattern pieces of the garment.

Modern Love print design SS 2012
Why did you decide to print the fabrics in Como, Italy?
There is a fantastic tradition of textiles in Como. I first went there when I did a work placement in Switzerland. We were very near to Como and visited it often. If you have to choose a location for a factory visit, I can’t imagine anything more beautiful! The printers I work with have printed in a traditional way for a couple of generations and then moved over to digital twenty years ago when it was first being experimented with. The laying down of pigment, whether via digital or by screen print, is only part of the process. They are very skilled in the handling and finishing of the fabrics which makes them feel beautiful and gives them a longevity. The digital process is much cleaner than traditional screen printing and uses far less water and energy. I like the tradition and the finesse of the final production. What they lack in delivering on time they make up in the detail and quality!

Modern Love SS12
Modern Love SS12 5
Modern Love by Nanae Kawahara
Modern Love by Nanae Kawahara.

Who are the craftspeople who make the collection for you? Can you introduce us to them!
Brighton is so full of talented machinists and pattern cutters, it’s a very sociable place and over the years I have met lots of people I can call on to help me. I have used the same machinists for the last ten years. They work form home and small studios as well as working for me they are working for lots of top designers; a good machinist is worth her weight in gold! There used to be a lot of small garment factories in the area and it’s a shame they have all disappeared. There is a new initiative called The Fashion Trust based in Sussex which is trying to pull all the local resources together which will be great for designer just starting up.

Modern Love SS12
Sarah Arnett Modern Love by Jacqueline Valencia
Sarah Arnett’s Modern Love by Jacqueline Valencia.

Modern Love is stocked exclusively in Liberty – a dream for most clothing brands. How did you get the label into this most prestigious of shops?
Well, Liberty made it very easy, even with beautiful photographs and constant emailing it’s very difficult to get the attention of the buyers unless you see them face to face at a show. We lined up with everyone else at their Best Of British Open Call and were the only womens wear brand to have got through last year. It was a great experience because at least you knew you had a few minutes of complete attention to show your collection in the flesh. I think it has been a great success and we feel very proud to have our collection there, especially since it was our first goal when starting Modern Love.

Modern Love SS12
Modern Love SS12
Find Modern Love at Liberty right here.

Categories ,africa, ,Angela Lamb, ,Best of British, ,Best Of British Open Call, ,Bridal, ,brighton, ,Como, ,David Bowie, ,fashion, ,Fashion Textiles, ,illustration, ,Interior Design, ,Isher Dhiman, ,Italy, ,Jacqueline Valencia, ,Kim Hunt, ,Laura Griffin, ,liberty, ,Modern Love, ,Nanae Kawahara, ,National Trust, ,Ola Szpunar, ,print, ,Sarah Arnett, ,Somerset House, ,Sunday Times Style Magazine, ,Sussex, ,The Fashion Trust, ,University of Brighton, ,vintage, ,Woven Textiles

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Amelia’s Magazine | Pre-London Fashion Week interview: fashion designer Flik Hall


Illustration by Karolina Burdon

Young designer Flik Hall may have only set up her eponymous label in 2009, order buy but she has already gained a following for her bold silhouettes and eye-popping prints. About to showcase her fourth collection at LFW, we caught up with Flik to hear all about working with Henry Holland, her fashion predictions for the new season, and why she thinks print design is having ‘a moment’.  

You worked with Henry Holland and Giles Deacon – what did you learn from your time there, and do you think their design aesthetic has influenced yours?
I learnt very different things from each of them. Henry taught me how to structure a business and working there opened my eyes to all the other things that that go into making a successful career in fashion design. He showed me you have to focus on so many different angles and that you should not cultivate an exact path for yourself and instead be open to new ideas and projects.

Working at Giles I learnt a lot about formulating prints and attention to detail. I think because we used to experiment with so many materials or objects that one would not directly associate with fashion, it helped to broaden my fundamental associations of what we can draw from. I wouldn’t however say they’ve influenced my design aesthetic directly.


Illustration by LJG Art and Illustration

What inspired your latest collection?
I took inspiration from looking into the lives of Mexican families and the altars that they display in their homes. The altars would appear chaotic, but seemed very beautiful to me at the same time. Many are juxtapositions of items such as family memorabilia –  they would be filled with dolls of all description in various outfits, some bigger and smaller than others. I was drawn to the interesting spaces shaped in-between the dolls in some of the altars, which was what led me to experiment with porcelain doll arms for my prints.

The hessian I used in the collection is a fabric that plays a great part in (the Mexican families) lives – used as table clothes, clothing and even as bags for collecting sweet corn.

How much do you think you’ve come on since your first collection?
I still have so much to learn, I’m still a novice in many respects – but sometimes that can work as an advantage. I feel as though with every season I manage to channel my ideas that little bit better; I’m also imbued with all that happened in the previous season, and that little bit more capable and confident.


Illustration by Christina Cerosio

Do you have any advice for aspiring designers – where to get started, and how to set up your own label?
Stay focused, work hard, be open-minded and get carried away.

How do you create a print – what is the process behind each one?
With the baby arm prints for my S/S 2011 collection, I found a box of old porcelain limbs at a flea market – I think they were previously used for set design. I arranged them in heaps of different variations on the floor on a white background and took photos. I then cut the images up, put them together like a puzzle, and ended up trying to form abstract shapes to replicate semantic signals, crosses, sound waves, and stained glass windows.

With the rise of designers like Erdem and Peter Pilotto, do you think print design is having a moment?
Yes, I totally think the relationship between print and fashion is very prominent at the moment. I especially think with the scope of so much new technology available, the way we understand print is challenged all the time. I digitally print on leather and until fairly recently only traditional methods were available. These kinds of changes mean there is a lot more to experiment with, and a greater variation in the style of work print designers are creating. I think that both Erdem and Peter Pilotto fuse their cut with colour and print really well, they both treat print so differently.


Illustration by Danni Bradford

What are your plans for the label?
To continue with the label, consistent with the ethos with which I started it. I’m expanding the size of my collection this season which is exciting because I normally have about three times more looks that don’t make the final collection. It’s nice because there are always two or three pieces I regret not including – there’s less scope for regret this time around!

Any New Year’s resolutions?
I want to learn something totally new. I still haven’t worked out what it is yet though. I would quite like to learn how to restore antique jewellery.

London Fashion Week is just around the corner – what are your fashion predictions for A/W 2011, or what would you like to see people wearing?
Firstly I would like to see people investing in well made designer pieces that they love, independent of them been ‘on trend’ or throw away fashion. I would like to see more people wearing turtle-necks, vintage undergarments and garments with more heavy duty embellishments.

Name the most inspiring place or person in London…
Victor Wynd’s little shop of horrors The Last Tuesday Society on Mare Street.

Any other new designers you think are ‘one’s to watch’?
I love Lily Heine’s MA collection; the building up of layers is beautiful like an intricate carving.  I also really like Scott Arnold’s contrasting use of fabrics in his BA show. I think there will be interesting things to come from him.

How would you describe the archetypal ‘Flik Hall girl’, or is there anyone in particular you design for?
She has a lot of conviction and marches to her own drum.

Find Flik Hall at Not Just a Label

Categories ,A/W 2011, ,Antique jewellery, ,digital, ,Erdem, ,fabric, ,fashion, ,Flik Hall, ,Giles Deacon, ,Henry Holland, ,interview, ,Lily Heine, ,London Fashion Week, ,Mare Street, ,mexico, ,Not Just a Label, ,Peter Pilotto, ,print, ,Scott Arnold, ,The Last Tuesday Society, ,Victor Wynd

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Amelia’s Magazine | London Fashion Week S/S 2012: Catwalk Review: Holly Fulton

Holly Fulton S/S 2012 by Megan Thomas

Holly Fulton S/S 2012 by Megan Thomas

I was blown away by Holly’s debut in A/W 2009 – a collection of designs influenced by my favourite movement, generic art deco. Mix that with jewel colours, rx luxurious materials and contemporary shapes, and I don’t see what there isn’t to love. When my ticket arrived, I didn’t care that it was standing, I was in that queue at 1.30pm, ready and waiting. I checked Twitter before the show, and saw that Marie Davies, the Junior Fashion Editor at Drapers had tweeted details from the show notes as being ‘dressed for Vegas but holidaying in Margate’, and that she was expecting ‘fruit machines and neon lights’. I thought that Holly’s previous collections had already channelled a little bit of Vegas ‘glamour’, but what would come of the British seaside resort combination?

Holly Fulton S/S 2012 by Geiko Louve

Holly Fulton S/S 2012 by Geiko Louve

When I got into the BFC Tent, I was determined to ensure that I got a good spot to take photos of Holly’s creations. I found myself at the end of the catwalk, and deliberated on where to stand – floor, or step, floor or step. The lady next to me, also holding a camera, smiled at me, and made way for me to stand next to her. I asked her if she had spotted who was on the front row (Hilary Alexander flying the Fulton flag in one of her printed dresses). She told me that she hadn’t noticed anyone, and that Holly was one of the few shows she attended, and solely because of her ‘pretty special’ jewellery. Suddenly, this lady’s name came to me, Julia Hutton-Squire, the editor of Adorn London, a jewellery-dedicated website that I read religiously. She was welcoming and friendly, and it was a pleasure to meet and enjoy the show with her.

Holly Fulton S/S 2012 by Miranda Williams

Holly Fulton S/S 2012 – All photography by Miranda Williams

In the darkness, the Aeroplane remix of the Cassius song The Sound of Violence began to play, a favourite of mine, so a very good start. To match this upbeat tempo, Holly opened her show with a signature bright canary yellow look. A pair of wide cut trousers, detailed with a black deco print, and a short sleeve checkerboard pattern top, in the same colours. And straight off, some jewellery! As the model walked, a huge pair of sea shell hoop earrings swung from her ears. Holly’s press release had said the show would take some influences from the sea, shell grottoes actually… were sea themed accessories going to be it? Mermaid-models having finished dressing in their eclectic outfits, to load themselves up with the spoils of the sea bed? Fantastic!

Holly Fulton S/S 2012 by Miranda Williams

Holly’s Versace influences became clear over the next few looks – when I spotted a peek of zebra print in a clutch bag that a model wearing a retro style brown and orange printed playsuit carried with her. This animal print stood out, in the middle of the looks, and worked as the collection’s most Vegas-fabulous designs. The first was a zebra print bomber jacket, cropped enough to rise and show an enviable flat stomach, which was paired with a white mini skirt, printed with an art deco and zebra pattern. The second was a flowing, European-esque jumpsuit, teamed with those shell earrings again. In a later look, a zebra pattern strapless top was worn underneath a white patent leather mini skirt, which was embroidered with a beautiful red coral design. This strapless top, from my position, looked like silk, but I learned later that it was actually intarsia knit, and part of a collaboration with Caerlee Mills, a Scottish textile mill who produced a number of pieces for this collection. Looking back at the photos from the show, these pieces are now easy to spot, but it is only with close inspection that you can see they are knitted and not printed silk. I loved the combination of these woven materials with Holly’s usual printed silks.

Holly Fulton S/S 2012 by Emmi Ojala

Holly Fulton S/S 2012 by Emmi Ojala

The exotic vibe carried on, with Holly presenting some of her signature body-con mini dresses and a couple of sexy swimwear looks. Holly also cited the work of American photographer Slim Aarons as an influence, who notably took photos of the social elite. It is his 1960’s pool-scene photos that reverberate in this collection. I was previously familiar with Aaron’s work, as one of my favourite jewellery designers, Merle O’Grady, was influenced by the same set of photos for her S/S 2011 collection. The photos are supremely kitsch and stylish, and I would recommend that you go and check them out. The bandeau swimwear was great, a nice addition for the range – although the white and black deco print bikini was worn by the most gorgeous model, and it was actually her I couldn’t keep my eyes off, rather than the bikini!

Holly Fulton S/S 2012 by Miranda Williams

On either side of the swimwear, were some fantastic mini dresses that were adorned with pop colour fringing, macramé beads and sequins. The sea theme continued through with shell, coral and wave prints popping over the dresses in blue and pink hues. This was definitely a show that said ‘Welcome to Summer‘. All Holly needed to top these off was a fantastic pair of shades – and there were Cutler and Gross to step in with some pretty special acetate sunnies to complete the look.

Holly Fulton S/S 2012 by Joana Faria

Holly Fulton S/S 2012 by Joana Faria

Holly loves a contrast, and we spanned a decade to the 1970’s with some silk wide leg trousers and a grand flowing maxi dress in sea flora prints. These were stark black, mixed with electric turquoise and would work as a glam evening choice. The continued narrative of prints, the sea, animal or natural, really helped bring this collection together. The illustrations of the coral, the seahorses, and the waves were kitsch, playing back to Slim Aaron’s photography. These looks also made the best of the Louboutin mules in patent black. It really is Holly’s choice of accessories that make her stand out for me – this run saw glossy totes, angular bags, in monochrome checks, studded cuffs, and of course the necklaces, which have become part of the Holly Fulton signature as much as the mini dresses.

Holly Fulton S/S 2012 by Miranda Williams
The show closed with a short mini shift, that came down the catwalk as a delicious offering of influences all at once – tribal zebra, delicate sea shells, and clashing colours, orange, black and white, finished off with dreamy pink tones. Add the pink sea shell earrings and patent peep toe shoes, and it was signature Holly Fulton.

Some critics may say that this collection didn’t see Holly push any boundaries, and show us something new, but for me it was a confident show, and she is building an aesthetic that her brand will no doubt grow steadily and successfully upon. Let’s give dues to a designer who can make the unlikely combinations of sequin, fringing and body con work with seashells, zebra print and Vegas influences. For me it was fantastic Fulton.

Categories ,1960s, ,1970s, ,Aaron Slims, ,accessories, ,Adorn London, ,Art Deco, ,bodycon, ,Caerlee Mills, ,cassius, ,Cutler and Gross, ,Drapers, ,Emmi Ojala, ,fashion, ,Geiko Louve, ,Hilary Alexander, ,Holly Fulton, ,jewellery, ,Joana Faria, ,knit, ,lfw, ,London Fashion Week, ,Louboutin, ,Megan Thomas, ,Merle O’Grady, ,Merle O’Grady, ,print, ,rca, ,S/S 2012, ,scotland, ,Slim Aarons, ,Swimwear, ,twitter, ,Vegas, ,Versace, ,Womenswear

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Jacob Kimmie

Jacob Kimmie by Marta Spendowska
Jacob Kimmie by Marta Spendowska.

I missed the Jacob Kimmie show last season but the fabulous cream and black elegance of his sophisticated collection for A/W 2010 is still etched into my mind.

Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
LFW SS12 Jacob Kimmie by Kristina Vasiljeva
Jacob Kimmie S/S 2012 by Kristina Vasiljeva.

Jacob Kimmie‘s new collection was called Rhapsody and featured a huge number of beautifully constructed garments in signature monochrome, seek but this time with variation in the form of a grey dove print that appeared on white and black grounds to equal effect. Flocks of doves spread across skirts or down tiered chiffon dresses. Taking a brave step away from monochrome Jacob Kimmie also showcased the dove print in coy red.

Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob-Kimmie-(SS-2012)-by-Barb-Royal
Jacob Kimmie S/S 2012 by Barb Royal.

Ah, clinic chiffon. There has been an awful lot of exposed nipple action this LFW and Jacob Kimmie‘s show was no exception. High necked Victorian school marm blouses with slouchy puff sleeves were given the sheer treatment – if only the women likely to afford these garments had such perky boobs. On other blouses bib like ruffles covered the bosom or a dapper rose appeared at the neck. Slim mesh panels up the sides and down the sleeves of long dresses were particularly clever. The contrast of sexiness and primness was emphasised with simple allusions to religion and virginity – a cross around the neck or a barely there netted cape.

Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie S/S 2012 by Sarah Jayne
Jacob Kimmie S/S 2012 by Sarah Jayne Morris.

The show closed with an exposed bride, who sashayed down the catwalk under a diaphanous veil with an empty birdcage swinging at her side. The black models from the show posed in a row at the end of the catwalk as Jacob gave his final bow – as ever an incongruous figure, rotund and cheery in baseball cap, casual t-shirt and shorts – the antithesis of his designs.

Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie SS 2012 review-photo by Amelia Gregory
Jacob Kimmie S/S 2012 by Sarah Jayne Morris
Jacob Kimmie S/S 2012 by Sarah Jayne Morris.

Jacob Kimmie is fast building himself a strong brand that is an alluring combination of prim and sexy. Rhapsody S/S 2012 was a beautiful and wearable collection that should appeal to buyers in spades.

Categories ,Barb Royal, ,Birdcage, ,Bride, ,Chiffon, ,doves, ,Fashion Scout, ,Grey, ,Jacob Kimmie, ,Kristina Vasiljeva, ,lfw, ,London Fashion Week, ,Marta Spendowska, ,Mesh, ,monochrome, ,Nipples, ,Panels, ,print, ,Religious, ,Rhapsody, ,Ruffles, ,S/S 2012, ,Sarah Jayne Morris, ,Sheer, ,Veil, ,Victorian

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Lako Bukia

Lako Bukia - London Fashion Week S/S 2012 by Joana Faria

Lako Bukia S/S 2012 by Joana Faria

Being ushered past the growing queues for Lakio Bukia and presented with the offer to take a seat, approved I’m suddenly transported back to one of my very first catwalk shows and my very first front row experience at London Fashion Week earlier this year. Lako Bukia’s A/W 2011 collection captivated me with its rich use of colour, price flattering fabrics and innovative design and I had thoroughly enjoyed the show (read my review of the Lako Bukia A/W 2011 CHOXA collection) so I was excited to see the designer’s presentation of her S/S 2012 collection.

Crowd at Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Photography by Akeela Bhattay

Lako Bukia SS 2012 London Fashion Week by Hannah Hope

Lako Bukia S/S 2012 by Hannah Hope

I’ve read Lako Bukia’s S/S 2012 Preview Interview with Amelia’s Magazine, help so I have an inkling of what to expect, but that hasn’t diluted my interest at all; in fact I’m further intrigued, and eager for the show to commence. The auditorium is filling up rapidly and I observe the melting pot of characters gathered at the Fashion Scout venue. A group of splendidly preened and styled front-row fashionistas chat animatedly from across the room, willing for someone to take their picture. So I do, as one does.

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

The dimming of the lights signals the start of the show and the now crowded arena settles into silence inviting the first model to glide on to the runway. The Lako Bukia ethos promises to create beautiful clothing for all women and I champion Lako’s commitment to continue the upholding of that code. The unrestrictive blouses and sweeping skirts hold the potential to flatter all body shapes.

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Photography by Amelia Gregory

The contentious subject of the sexualisation of femininity is something Lako Bukia isn’t afraid to challenge and I love that about her. Lako attempts to change the attitudes of men and women alike, regarding the two seemingly inextricably entwined identities that are synonymous with figure-hugging and revealing clothing. With her designs, Lako Bukia effectively demonstrates that women can look and feel feminine and sexy in garments that do not simply focus on body shape. In Lako Bukia‘s interview with Amelia, she says ‘the women of the world have forgotten that there is something more exciting in the mystery of garments that do not stress ones body shape’ and I’m inclined to agree.

Lako-Bukia - LFW (SS-2012) by-Barb-Royal

Lako-Bukia - LFW SS-2012 by-Barb-Royal

Lako Bukia S/S 2012 by Barb Royal.

For her spring/summer collection, Lako Bukia has chosen a palette of bold, contrasting colours that reflect her often, kaleidoscopic personality; black, red, white and shades of grey paint the pieces for this season’s crop. The black and white eye make-up adheres to the theme as do the neat and up-do hairstyles.

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Photography by Akeela Bhattay

Lako Bukia S/S 2012 LFW by Hannah Hope

Lako Bukia S/S 2012 by Hannah Hope

It’s the first time Lako Bukia is using print and her hand painted Asian inspired flowers and trees shroud the billowing chiffon and silk pieces. The Asian inspiration is further exposed in the mandarin collars adorning many of the blouses and dresses. My favourite detail is the neat row of tiny fabric covered buttons, reminiscent of the 1930s, placed on a variety of positions, most notably on the structured bodices and on the seams of the Jodhpur like trousers. The gathered waistline is also a trending theme in the collection.

Lako Bukia - London Fashion Week S/S 2012 by Joana Faria

Lako Bukia S/S 2012 by Joana Faria

The catwalk is performed in a unique fashion, which is fantastic for those sitting closer to the end of the runway, but as I’m not, getting a decent photo is a lot to ask for. I do hope the choreography for next year’s shows revert back to a simpler style (or I learn to position myself more strategically).

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Photography by Amelia Gregory

The talented designer has decidedly stated that her new collection will be one that is wearable and saleable and with the beautiful garments swishing past me on the catwalk, I undoubtedly recognise this to be true. The commercial element of fashion has obviously penetrated the creative process, but Lako Bukia’s unique branding has not been diminished. However, I do hope too see a spark of the former eccentricity of the brand in future designs.

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Photography by Akeela Bhattay

As the show comes to an end the sweet Georgian designer takes to the catwalk, to be applauded enthusiastically by her audience.

Watch the show here.

Lako Bukia SS12 Full Show from VAUXHALL FASHION SCOUT on Vimeo.

Categories ,Akeela Bhattay, ,Amelia Gregory, ,Article, ,Asian, ,Barb Royal, ,black, ,Blog Post, ,Central Saint Martins, ,CHOXA, ,Dramatic, ,Fashion Scout, ,Felicities PR, ,Femininity, ,Flowers, ,georgia, ,Grey, ,Hand Painted, ,Hannah Hope, ,Images, ,japanese, ,Joana Faria, ,lako bukia, ,London College of Fashion, ,London Fashion Week, ,Photos, ,print, ,Red, ,review, ,S/S 2012, ,sexuality, ,Silk, ,trees, ,Vauxhall Fashion Scout, ,White

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Lako Bukia

Lako Bukia - London Fashion Week S/S 2012 by Joana Faria

Lako Bukia S/S 2012 by Joana Faria

Being ushered past the growing queues for Lakio Bukia and presented with the offer to take a seat, approved I’m suddenly transported back to one of my very first catwalk shows and my very first front row experience at London Fashion Week earlier this year. Lako Bukia’s A/W 2011 collection captivated me with its rich use of colour, price flattering fabrics and innovative design and I had thoroughly enjoyed the show (read my review of the Lako Bukia A/W 2011 CHOXA collection) so I was excited to see the designer’s presentation of her S/S 2012 collection.

Crowd at Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Photography by Akeela Bhattay

Lako Bukia SS 2012 London Fashion Week by Hannah Hope

Lako Bukia S/S 2012 by Hannah Hope

I’ve read Lako Bukia’s S/S 2012 Preview Interview with Amelia’s Magazine, help so I have an inkling of what to expect, but that hasn’t diluted my interest at all; in fact I’m further intrigued, and eager for the show to commence. The auditorium is filling up rapidly and I observe the melting pot of characters gathered at the Fashion Scout venue. A group of splendidly preened and styled front-row fashionistas chat animatedly from across the room, willing for someone to take their picture. So I do, as one does.

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

The dimming of the lights signals the start of the show and the now crowded arena settles into silence inviting the first model to glide on to the runway. The Lako Bukia ethos promises to create beautiful clothing for all women and I champion Lako’s commitment to continue the upholding of that code. The unrestrictive blouses and sweeping skirts hold the potential to flatter all body shapes.

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Photography by Amelia Gregory

The contentious subject of the sexualisation of femininity is something Lako Bukia isn’t afraid to challenge and I love that about her. Lako attempts to change the attitudes of men and women alike, regarding the two seemingly inextricably entwined identities that are synonymous with figure-hugging and revealing clothing. With her designs, Lako Bukia effectively demonstrates that women can look and feel feminine and sexy in garments that do not simply focus on body shape. In Lako Bukia‘s interview with Amelia, she says ‘the women of the world have forgotten that there is something more exciting in the mystery of garments that do not stress ones body shape’ and I’m inclined to agree.

Lako-Bukia - LFW (SS-2012) by-Barb-Royal

Lako-Bukia - LFW SS-2012 by-Barb-Royal

Lako Bukia S/S 2012 by Barb Royal.

For her spring/summer collection, Lako Bukia has chosen a palette of bold, contrasting colours that reflect her often, kaleidoscopic personality; black, red, white and shades of grey paint the pieces for this season’s crop. The black and white eye make-up adheres to the theme as do the neat and up-do hairstyles.

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Photography by Akeela Bhattay

Lako Bukia S/S 2012 LFW by Hannah Hope

Lako Bukia S/S 2012 by Hannah Hope

It’s the first time Lako Bukia is using print and her hand painted Asian inspired flowers and trees shroud the billowing chiffon and silk pieces. The Asian inspiration is further exposed in the mandarin collars adorning many of the blouses and dresses. My favourite detail is the neat row of tiny fabric covered buttons, reminiscent of the 1930s, placed on a variety of positions, most notably on the structured bodices and on the seams of the Jodhpur like trousers. The gathered waistline is also a trending theme in the collection.

Lako Bukia - London Fashion Week S/S 2012 by Joana Faria

Lako Bukia S/S 2012 by Joana Faria

The catwalk is performed in a unique fashion, which is fantastic for those sitting closer to the end of the runway, but as I’m not, getting a decent photo is a lot to ask for. I do hope the choreography for next year’s shows revert back to a simpler style (or I learn to position myself more strategically).

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Lako Bukia SS 2012 London Fashion Week by Amelia Gregory

Photography by Amelia Gregory

The talented designer has decidedly stated that her new collection will be one that is wearable and saleable and with the beautiful garments swishing past me on the catwalk, I undoubtedly recognise this to be true. The commercial element of fashion has obviously penetrated the creative process, but Lako Bukia’s unique branding has not been diminished. However, I do hope too see a spark of the former eccentricity of the brand in future designs.

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Lako Bukia - S/S 2012 London Fashion Week by Akeela Bhattay

Photography by Akeela Bhattay

As the show comes to an end the sweet Georgian designer takes to the catwalk, to be applauded enthusiastically by her audience.

Watch the show here.

Lako Bukia SS12 Full Show from VAUXHALL FASHION SCOUT on Vimeo.

Categories ,Akeela Bhattay, ,Amelia Gregory, ,Article, ,Asian, ,Barb Royal, ,black, ,Blog Post, ,Central Saint Martins, ,CHOXA, ,Dramatic, ,Fashion Scout, ,Felicities PR, ,Femininity, ,Flowers, ,georgia, ,Grey, ,Hand Painted, ,Hannah Hope, ,Images, ,japanese, ,Joana Faria, ,lako bukia, ,London College of Fashion, ,London Fashion Week, ,Photos, ,print, ,Red, ,review, ,S/S 2012, ,sexuality, ,Silk, ,trees, ,Vauxhall Fashion Scout, ,White

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Mark Fast

Mark Fast Spring/Summer 2012 by Marcus Reed
Mark Fast S/S 2012 by Marcus Reed

Mark Fast is a designer that sticks in peoples minds for a multitude of reasons. For some it’s his way of turning knitwear into an art form, viagra for others it’s how he creates some of the most recognisable figure-hugging yet conceptual dresses out there or his revolutionary steps in technique. Amelia herself is a massive knitwear fan, and raved about his work with merino wool in her review of Mark Fast‘s A/W 2011 collection at London Fashion Week. For me, it all started when I met a very funny and gently spoken fashion student who was creating knitwear for womenswear designer Bora Aksu back in 2006.

Mark Fast Spring/Summer 2012 by CharlotteHoyle
Mark Fast S/S 2012 by Charlotte Hoyle

Since then, Mark has rocked some headlines with his catwalk shows; causing a fashion stir for his use of plus-sized and curvier models such as Crystal Renn and Hayley Morley consistently each season (his first use of plus-sized models allegedly causing members of his team to walk out). At the time, I remember a sudden explosion of people talking about Fast, even friends who never ‘got’ fashion week before knew his name. There are countless designers who create figure-hugging sartorial magic on the catwalk, but a distance is created when you realise that normal women come in all different shapes and sizes, which stops me from seeing a fantastically chic friend or myself in the clothes. I can always appreciate the raw beauty and skill involved in a good catwalk show, as you’d admire a work of art; but don’t always see it as something accessible for this reason. Mark blew all of this out of the water by proving that his knitted dresses could also hug the curve of real hips and flatter the roundness of a fuller bust.

Mark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer by Amelia Gregory
Mark Fast S/S 2012, all photography by Amelia Gregory

I lined up for the show with endless other fashion editors and buyers for what looked like was going to be a very packed event. Fashion editor and style magpie Anna Dello Russo fluttered by in a shimmer of current season Prada oversized paillette dress and snakeskin boots, which have an incredible curved heel to them, catching my eye despite of my aversion to real snakeskin. Model Liberty Ross, Tallulah Harlech (daughter of modelling legend Lady Amanda Harlech) and modelling pop songstress Eliza Doolittle were in the front row, with Eliza catching a lot of attention from the paparazzi in a very short (presumably Mark Fast) black dress. I had to smile when she pretended to ignore them but continued posing as she caught up with a friend.

Mark Fast Spring/Summer 2012 by Kristina Vasiljeva
Mark Fast S/S 2012 by Kristina Vasiljeva

Mark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia Gregory

As I was shown to my seat, there were a lot of people running around including a production or show manager yelling ‘showing in 5 MINUTES!’ in my ear as I scurried past. There definitely was something in the air before this show, a palpable heated excitement radiating from every person in the presentation space. Suddenly, the press release I was reading through seemed incredibly apt. The collection was inspired by ‘desert mirages and tropical exoticism’ with colours taken from a desert landscape and the movement of a sandstorm providing a starting point for the clothes. I began to feel hotter, as if all the anticipation had brought the desert heat into the show, making me forget all about the blustery autumn weather outside. I was then asked to shuffle over to make room for a lady who turned out to be a very nice Condé Nast street style photographer. She spotted my pens and sketchbook, poised for drawing, and chatted to me about how enchanting it is to watch Vogue creative director extraordinaire Grace Coddington (who I loved in The September Issue) sketch live at catwalk shows. As we talked illustration and photography, the lights began to dim and a sultry summer track mixed with electro beats began to play.

Mark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia Gregory

Orange-tinged lights especially set up for this show around the catwalk began to shine and fade in time with the sharp metallic-sounding music, and then settled to glow intermittently as the first model made her way onto the catwalk. An off the shoulder knitted top and skirt in the lightest possible shade of sand with equally light detailing and undone strands that trailed along the arms of the model as she moved made it out along the catwalk. The photographer next to me sighed a little breath of relief and delight along with most of the room. The pale gold colours made me reminisce over the sunlight you get in the summer, while the 1920s finger-waved and bobbed hair gave the clothes a bit of vintage glamour. The shoes, thanks to Mr Christian Louboutin, brought the look back around to the modern day. T-bar wedges and heels with incredibly huge platforms in gold, pink, black and orange to match the clothes also had little details like spiked studs and rubber straps, which reminded me of jelly shoes.

Mark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia Gregory

More dresses in the same colours but with a variety of shapes you would normally associate with formal wear such as a fishtail gown (which the model almost fell over in) and a practically see-through floor-length number came along. Cleverly re-worked in a luxe version of macramé-style knotting, the silhouettes held their structure but had a light, summery softness to them. Sheer finer-knit dresses were placed over golden knitted bikinis, subtly showing off their delicate intricacy.

Mark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia Gregory

Although the audience was already clearly wowed by the pale gold creations, several pieces came out that made me hold my breath in amazement. The first was a dress with a structured top and then a signature Mark Fast bottom half completely made out of golden loose strands, which moved like nothing I’ve ever seen in my life. Movement on this scale is hard enough to capture in a garment, let alone getting it to a point where it’s flattering. But the weight and lengths of the string-like strands moved perfectly in harmony with the model, never losing her shape but seemingly dancing around her. It was like Mark had actually gone out and captured a little sandstorm of gold, and then attached it to a dress in the most flattering way possible. The model and the others that followed her with similar garments couldn’t help having a little something extra in the way they walked. I began to fantasize about how it must feel to wear something quite so incredible, and luckily was snapped out of it by what came next.

Mark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia Gregory

After some acid-yellow and Lucozade-orange dresses with a similar lightness but no less ‘feminine with an edge’ fabulousness, I got a shock that made me want to elbow the photographer next to me in eagerness (luckily I held back, realising that almost knocking the poor girl off the bench in a rush of excitement wouldn’t be the best thing to do).

Mark Fast Spring/Summer 2012 illustrated by Gareth A Hopkins
Mark Fast Spring/Summer 2012 illustrated by Gareth A Hopkins
Mark Fast S/S 2012 by Gareth A Hopkins

Mark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia Gregory

At first, I thought I was imagining it, but then I remembered the painterly pattern on my show invite and realised that I was indeed seeing the first bit of print in a Mark Fast show. Printed on neoprene, that wetsuit fabric that fashion houses have been using for a while and love for summer, the pattern circled necklines, sleeves and hemlines, gradually fading out. It was completely unexpected and I love the way Mark just gave print a little try, modestly put it on a few dresses but was obviously proud enough to use it for the invitation.

Mark Fast Spring/Summer 2012 by Marcus Reed
Mark Fast S/S 2012 by Marcus Reed

Mark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia Gregory

All in all, the show was very relaxed, sultry, modern and seductive while sporadically a little bit younger than before with the cute baby doll type dresses alongside the dramatic-but-comfortable grown-up gowns. There were some black dresses and two-pieces expertly styled with Linda Farrow sunglasses and jewellery from both Pebble and Renee Lindell (stacks of thick bangles looked perfect for summer) as was the rest of the collection. Quite a few garments were like summer versions of his previous winter collections made from heavier wool. It was almost like someone said ‘well I bet that body-con knitted dress business wouldn’t work in summer’ and Mark replied ‘oh yeah?’ by finding an entirely new and light-as-air way of knitting.

Mark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia GregoryMark Fast Spring/Summer 2012 by Amelia Gregory

On the way out of the show, the cynic in me thought that were was actually a lot of repetition from previous seasons in the necklines, silhouettes and structured knits. However as hot-footed it to another show, I thought about why I expected there to be something so completely different this time around. I admittedly had high expectations of the show, but it was such a standout collection, and little details like structure and shape created by embroidering shimmering petals of sequins into the knitwear didn’t disappoint. I suddenly thought, what is so wrong with sticking with what you’re good at? Mark has now built up a signature style where so much can be developed from, why should he change drastically each season? The promise of prints and ever-developing strides in knitwear are keeping me interested, and if Mark continues to keep his fans I can see his brand following in the steps of Azzedine Alaïa, who practically invented sexy dressing with a twist through his figure-hugging cut-out womenswear in the 1980s and is still going strong. I was genuinely surprised by what this clever designer delivered, and no doubt will be panting in anticipation for the next season with everyone else.


Play the video and watch the show.

Categories ,Alia Gargum, ,Amelia Gregory, ,Anna Dello Russo, ,Azzedine Alaia, ,BFC, ,Bora Aksu, ,catwalk, ,Charlotte Hoyle, ,Condé Nast, ,Crystal Renn, ,Eliza Doolittle, ,Gareth A Hopkins, ,Grace Coddington, ,Hayley Morley, ,knitwear, ,Kristina Vasiljeva, ,Liberty Ross, ,London Fashion Week, ,Marcus Reed, ,Mark Fast, ,print, ,S/S 2012, ,Somerset House, ,Spring/Summer 2012, ,Tallulah Harlech, ,The September Issue, ,Womenswear

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Masha Ma

Masha Ma SS 2012 1 by Marta Spendowska
Masha Ma S/S 2012 by Marta Spendowska

She concluded her MA in Womenswear at Central Saint Martins only three years ago, page but Masha Ma has already a made a name for herself amongst London Fashion Week goers, visit web and is even one of Amelia Gregory’s favourites! True story. We therefore, capsule of course, made our way back to Vauxhall Fashion Scout to see what she’d been up to and what her S/S 2012 range had to offer.

Masha Ma SS 2011 review-003

Masha Ma SS 2011 review-004

In our interview with the award-winning designer last August, just prior to her London Fashion Week debut, Masha described her design agenda as ‘chic, modern arrogance and semi-couture’. Since then, we’ve seen her work evolve from her exquisite take on classic chic to what Amelia and I witnessed on that Saturday morning; a futuristic, bold mission into the female silhouette with accomplished fashion-forward detail.

Masha Ma SS 2012 by Meagan Morrison 1
Masha Ma S/S 2012 by Meagan Morrison

Inspired by the reconstruction of the famous Palace of Versailles, France, the collection displayed a combination of disciplined colours and textures juxtaposed with distressed sheers and unfinished edges. Most looks were slim, elegant, elongated assemblies with a tough sportswear vibe running throughout, complete with strategically placed zips, head gear and androgynous tailoring.

Masha Ma SS 2011 review-011

Masha Ma SS 2011 review-014

Masha Ma SS 2011 review-015

Masha Ma S/S 2012 by Kassie Berry
Masha Ma S/S 2012 by Kassie Berry

The show began with icy ensembles of muted blues and green pieces in numerous tones of mint and sea foam. For me, it was a stunning colour pallette which illuminated upon a delicate canvas of fluid silks, satins and sheers. These light references to an underwater odyssey (helped along by the gentle water sounds on the soundtrack) blended in-and-out amongst the Palace-inspired printed pieces. Thematically, the consistency did seem to lack. This, however, didn’t prevent me from finding the collection’s many contrasting elements equally delightful.

Masha Ma SS 2012 by Meagan Morrison 2
Masha Ma S/S 2012 by Meagan Morrison

Masha Ma SS 2011 review-022

Masha Ma SS 2011 review-023

Masha Ma SS 2011 review-033

Sheer white gauze skimmed down legs and clung loosely around calves, whilst delicate tight-pleated mini skater skirts in mint tones swayed across thighs. It was an unusually sexy composition that contrasted with smart, high-necked tailored shirts. Intelligent construction existed in the zipping together of a-symetric skirt and dress layers with other zips utilised as shaping detail to flatter the figure. The female silohuette was considered, embraced and pushed to new boundaries.

Masha Ma SS 2011 review-053

Masha Ma SS 2011 review-056

Masha Ma SS 2011 review-063

Masha Ma SS 2012 by Marta Spendowska
Masha Ma S/S 2012 by Marta Spendowska

Amongst my favourite pieces were the breathtakingly skilled coats that dominated the show, pre-finale. Original and dramatic in design, yet extremely wearable for the Spring/Summer seasons, I was being seduced into the idea of owning one of Masha‘s beautifully crafted outerwear pieces. (The matte-white one took my fancy; a girl can always dream.)

Masha Ma SS 2011 review-076

Masha Ma SS 2011 review-086

Masha Ma SS 2011 review-096

Masha Ma SS 2011 review-127

Masha Ma SS 2011 review-131

Masha Ma SS 2011 review-132
All photography by Amelia Gregory

As opposed to the radical design ethic that is so deep-seated in London fashion today, observing a collection so fine in detail and delicate in reference is something rare and refreshing. In her return to London Fashion Week for her third solo collection, Ma didn’t disappoint. In fact, it extended our vision as to her dress-making capabilities. With the art direction intriguing and beautifully illustrated, the construction unique and the detail impeccable, Masha Ma certainly (and, perhaps, unknowingly) reaffirmed herself as one of Amelia’s Magazine‘s firm favourites.

Categories ,Amelia Gregory, ,Blue, ,france, ,Freemasons’ Hall, ,Front Row, ,Georgia Takacs, ,lfw, ,LFW S/S 2012, ,LFW S/S12, ,London Fashion Week, ,London Fashion Week S/S 2012, ,London Fashion Week S/S12, ,Marta Spendowska, ,Masha Ma, ,Masha Ma S/S 2012, ,Masha Ma S/S12, ,Meagan Morrison, ,Palace of Versailles, ,pleats, ,print, ,sportswear, ,Vauxhall Fashion Scout

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