Cowboy – AmeliasMagazine

Amelia’s Magazine | Swatch True Colours – A look at the entries

Well things haven’t changed for me much over the last twenty years. I yearned for a Swatch watch when I was a boy, mind decease and I’m yearning for one now. I never actually got one – well, sickness visit web that’s what happens when you’re brought up in a mining village and there are more important things in life, here prostate like food, for example. Anyway, who cares? Swatch have recently launched their New Gent collection – a painfully sophisticated selection of watches for gentlemen who appreciate a discreet, slick timepiece with style.

Illustration by Antonia Parker

To celebrate the launch (and promote it, of course) the Swiss watchmakers have collaborated with some of the biggest fashion magazines to pitch stylists, photographers and fashion editors against each other. The result is a fabulous selection of shoots, published in said magazines, with readers given the opportunity to vote for their favourite.

Without any particular brief, the results are breathtaking and very, very different. Here’s a round up of my faves:

Wallpaper*

Wallpaper‘s ‘Hanky Panky’ shoot is inpired by the plight of 1970s gay casual-sex seekers to find an ‘appropriate’ match. A fascinating subject, I have actually no idea what the different placements mean (honestly, guv’nor – but Wikipedia does throw some light on the situation) but the team at Wallpaper, overseen by fashion director Sebastien Clivaz, have used the phenomenon to great effect.

This gent, on the left, apparently is a submissive gentleman who is fond of sexual practises such as fisting, piercings, S&M, military sex and masturbation only (somebody needs to make his mind up, love…) You can’t go wrong with a bit of camp cowboy styling.

Open Magazine

I love love love Open Magazine’s vibrant colours and hint of eroticism. A pair of flexible friends writhe on top of each other in various poses (but this ain’t gymnastics).

The watches on the models go unnoticed, but this is rectified with backdrops of said watches, blatant in the background. And if that girl can really get a Swatch around her neck, she needs to eat more.

Vice Magazine

In a shock move, Vice‘s entry is a little subdued, but I love their stark shoot featuring up-and-coming musicians. Lots of different photographs feature, from different angles, with Jeremy Shaw, Polina Lapkovskaja and Hugo Capablanca sporting a couple of watches each…

Cleo Magazine

Cleo’s option makes great use of wonderful illustrations. Chiho’s dreamy water-colours envelop their models, blending with body art influenced by the magazine’s Singaporean roots, photographed by Skye Tan.

Tom Magazine

Tom’s quirky offering is all about food. 6 models are pictured gorging on a selection of East Asian treats whilst nonchalantly wearing a variety of the watches. I really like the candid format and saturated colours of Dean Lee’s photographs.

WAD Magazine

I love WAD‘s quirky and eccentric shoot, featuring modern gentlemen in a mix of twee tweeds. These dandies wear a mix of Scandinavian and British tailored items. You don’t see much of the watches, but who cares? These photographs are great!

Kinki Magazine

Kinki‘s offering is probably the most unique, and utilises coloured powders that have been splashed all over models’ faces. It’s a really conceptual shoot and stands out from the rest.

ID Magazine

ID Magazine makes use of ‘streetstyle’ photography, using prolific fashion blogger Bryanboy and accessories designer Fred Butler as subjects. The layouts also feature this pair casually going about their businesses wearing armfuls of Swatch watches, as you do.

To see the rest of the entries and to vote in the competition, visit the Swatch website (where you can also check out some of the fantastic videos produced to accompany the shoots!)

Written by Matt Bramford on Monday October 18th, 2010 5:20 pm

Categories ,Asia, ,Bryanboy, ,Chiho, ,Cleo Magazine, ,Cowboy, ,fashion, ,Fred Butler, ,Gymnastics, ,Hanky Panky, ,Hugo Casablanca, ,ID Magazine, ,Jeremy Shaw, ,Kinki Magazine, ,Magazines, ,New Gent, ,Open Magazine, ,Polina Lapkovskaja, ,Singapore, ,Skye Tan, ,streetstyle, ,styling, ,Swatch, ,Switzerland, ,Tom Magazine, ,Vice Magazine, ,video, ,WAD Magazine, ,Wallpaper, ,Watches

Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Blow Presents Fanny and Jessy

Fanny and Jessy S/S 2012 by Diela Maharanie.

Fanny and Jessy have a great name that suits their cute, diagnosis fun clothing, ambulance worn by such luminaries as Lady Gaga, buy information pills Jessie J and Saint Saviour. The design duo hail from Somerset and graduated from the London College of Fashion in 2009 since when they have worked with designers such as PPQ and Jean Charles de Castelbajac before deciding to launch their own collection.

Fanny and Jessy SS 2011 review-photo by Amelia Gregory

Fanny and Jessy S/S 2012 by Ellie Sutton.

The Fanny and Jessy S/S 2012 collection featured a strong cowboy influenced aesthetic, translated into a simple colour palette of cream, tomato red, beige and sea green. Pleated wide leg trousers and pencil skirts were worn beneath fringed jackets, with the occasional fringed face covering making an intriguing appearance. Flaps were a central theme throughout, appearing as bibs on tops and as exaggerated detailing on waists. A backless top followed one of the key trends this season, and delightful red suede platforms were worn with large gauge knitted ankle socks. A loose oversized backpack provided a nicely utilitarian feel.

Fanny and Jessy SS 2011 review-photo by Amelia Gregory

Fanny and Jessy SS 2012 review-photo by Amelia Gregory

Fanny and Jessy S/S 2012 by Lisa Stannard.

Two wonderfully delicate print designs by illustrator Lynnie Zulu were used throughout the collection. On a matching trouser suit the symmetrical print, which looked like tribal faces, was featured across the shoulder flap and pocket detailing of a cowboy shirt. A swirling feathered design was repeated on shorts, a shirt dress and a flapping waxed fabric kagoule. I recommend you take a peek at Lynnie Zulu‘s website as it features some fabulous stuff.

Fanny and Jessy S/S 2012 by Rachel Higham.

Fanny and Jessy SS 2012 review-photo by Amelia Gregory

Fanny and Jessy S/S 2012. All photography by Amelia Gregory.

This was a wonderfully original yet wearable collection from a pair of designers to watch. Keep your eyes on Fanny and Jessy.

Written by Amelia Gregory on Tuesday September 27th, 2011 1:50 pm

Categories ,Blow PR, ,Blow Presents, ,Cowboy, ,Diela Maharanie, ,Ellie Sutton, ,Fanny and Jessy, ,Fringing, ,Jean-Charles de Castelbajac, ,Jessie J, ,Lady Gaga, ,Lisa Stannard, ,London College of Fashion, ,LSO St Luke’s, ,Lynnie Zulu, ,ppq, ,print, ,Rachel Higham, ,Saint Saviour, ,somerset, ,The Kings Collection

Amelia’s Magazine | Fashion Philosophy Fashion Week Poland S/S 2012 in Łódź: Lukasz Jemiol

Lukasz Jemiol S/S 2012 by Joe Cruz.

There was another packed show for Lukasz Jemiol, who looked to native american and cowboy influences for his S/S 2012 collection. This meant plenty of burnt orange and turquoise bursts of colour with chaps detailing in side panelled maxi skirts and swinging strands of leather fringing. In typical Polish fashion there were also plenty of draped shapes and the odd carefully placed zip, not to mention a few exciting moments involving too high slippery shoes. One model actually removed her shoes at the end of the catwalk in protest, and another one tumbled right in front of me on the final walk through. Exciting stuff! Read my review of the A/W 2011 Lukasz Jemiol collection here.

Lukasz Jemiol S/S 2012 by Joe Cruz.