Amelia’s Magazine | Jasper Garvida: London Fashion Week S/S 2012 Preview Interview, part one

Jasper Garvida S/S 2012 illustration by Aliyah Hussain

There is nothing I love more than a designer that approaches their creations like an artist about to create a masterpiece that’s also flattering and wearable. One designer that does all of this as well as constantly surprise is Jasper Garvida.

A favourite of Amelia’s Magazine with a flurry of adoring reviews such as this last one on his current Autumn/Winter 2011 collection. A graduate of Central Saint Martins and winner of Sky One’s Project Catwalk show, generic Jasper caught the attention of stylists and editors alike. I visited his studio ahead of unveiling his Spring/Summer 2012 collection at London Fashion Week, which is inspired by Fashion Editor legend Diana Vreeland and a painting by artist Frantisek Kupka. We chatted about style, what women want in an outfit and Kate Middleton with a peek at the new collection illustrated by some very talented people.

Jasper in his studio, photograph by Alia GargumJasper at the sewing machine by Alia Gargum

You’ve been a real rising star of fashion (with a glowing graduate show review from Hillary Alexander, Fashion Editor of the Telegraph while the complete collection was bought out by Nicola Formachetti, previous editor of Dazed and Confused, and a firm Amelia’s Magazine favourite with your feminine, embellished, yet strong creations. Looking over your career so far and your upcoming Spring/Summer 2012 collection how can you describe the journey of the Jasper Garvida brand?
I was so surprised when Nicola Formachetti, Lady Gaga’s stylist of all people, bought my entire graduate collection. My friend Gareth Pugh introduced me to Nicola, who fell in love with the collection and sold it in Japan as well as using it for different publications at the time, giving my work great exposure that led to bigger things. I was incredibly privileged to have met him and the Dazed team, which made me realise that I wanted to do more. I then started creating collections for Alternative Fashion Week, and as every collection I created sold, I realised ‘there’s something going on here’. So I just kept rolling with the collections, although I originally never had the intention of having my own label.

Past collections hanging in the studio

Studying at Central Saint Martins was an incredible experience, where you are pushed into being more creative, but in terms of commercial design this can’t always be realistic. So I next worked for the high street, designing for different labels such as Evans, Wallis, and Miss Selfridge, creating clothes for different body shapes and age ranges. I took me a while to understand what the average woman looks like and what would flatter them. I learnt about cut, what skirt length that average woman would prefer and things like how a maximum neckline drop of 18cm is sexy, and beyond that is a no-no. I also found out how to flatter a fuller figure, because bigger women need to feel sexy too. This got me into the habit of looking at women on the tube, in the street, asking myself, ‘how can I make it better for them?’ thinking about what they need and what they want. However, working for high street brands made me miss the whole creative process of having your own label, and for a while I felt a little lost as a designer. As you know, the high street relies heavily on trends and I really wanted to do something of my own. I then figured out that the only way to do this was to open my own company and combine all my experiences so far. So I started the brand in November 2008, and it has taken a while to build up the label. In the beginning we thought about figuring out a gap in the market and where we would have liked the label to go, experimenting as we went along. I now feel very positive about S/S 2012 and that this season is our strongest. The collection is the direction in which I want to head and I feel that this is delivering what our customers wanted to see more of.

More previous collections

How does a collection begin in the mind of Jasper Garvida?
I always start a collection based on how I feel at the time, absorbing what’s going on and thinking about what’s going to happen in the future. For some reason I have this intuitive ability to tell what’s going to happen in fashion or what colour will be next. I think you learn that from working in the industry and especially from working for high-street brands where you’ve got to know what the next big thing is. I always ask myself, ‘what do women need now?’ and this is something that always changes, which is good. Fashion is like a cycle, from day to night, always moving. If it doesn’t change it becomes dated, but style is something that always remains.

Jasper Garvida S/S '12 illustrationsIllustrations of the S/S ’12 collection by Jasper Garvida.

When I started the S/S 2012 collection I looked at what was happening in fashion at the time, and I noticed a lot of colour. It was also a time in my life where I felt that the absence of colour for summer wasn’t a bad thing, and I felt so strongly about black and white, which isn’t something I’ve done before. For me black and white symbolises purity, and opposites, which has always been a theme in what I do. I never like to be in-between, I always feel like ‘if you’re going to do more, do more, if you’re going to do less, do less’, but never in-between as I feel that it’s average and I like exploring different extremes. Black and white together also create balance, and at this time in my life I’ve found balance. When I came back from Paris, feeling like this, I immediately painted the entire flat black and all my furniture white, so I kind of lived it. I wanted to share that experience with everyone through the S/S 2012 collection. I also find that when I am bombarded with colours it’s hard to think, and sometimes I just want to breathe and have a moment where I can be calm. Afterwards, I can start again and return to colours. So I feel that this collection is not only a reflection of me as a person but me as a designer, and hopefully it is another step forward.

More gorgeously detailed S/S ’12 illustrations by Jasper
There has been an intelligence and depth to every collection you’ve created; inspired by artistic movements, literature, and always a celebration of the female form and femininity. As you have grown as a designer what have you found most inspiring about women?
I grew up with three sisters (six siblings in total) whom I was very close to, as well as my mum, which gave me a great amount of respect for women. And being gay as well, I feel that I have a huge admiration for women, sometimes I want to be one! I feel that the most important thing I discovered about women is that there is strength there. Women have been undervalued for years, and it’s been said that they’re not strong individuals, so I always try to promote the strength of women. For years women have fought for equality with movements like the Women’s Liberation Front and other campaigns towards women’s rights. My mother is such a strong person and is a huge inspiration to me. I didn’t grow up in a rich background; I am from a working class family and I saw my mother bring up my brothers and sisters and me with this incredible inner strength. She’s a real working class woman who managed to look after her family while making the effort to dress up for parties at the same time. I am still in awe of how women find the time to do this; I’m baffled by it. I know as a guy, I wake up, don’t even comb my hair and just throw something on. Women still have a lot of pressure imposed on them to look like they’ve made an effort with their appearance, so my admiration for them continually grows.

Find out more about how the collection came together in the second part of the Jasper Garvida S/S ’12 London Fashion Week preview interview.

Categories ,Alia Gargum, ,Aliyah Hussain, ,Alternative Fashion Week, ,Amelia Gregory, ,Central Saint Martins, ,Dazed and Confused, ,Diana Vreeland, ,Evans, ,Frantisek Kupka, ,Gareth A Hopkins, ,Gareth Pugh, ,jasper garvida, ,Kate Middleton, ,Lady Gaga, ,lfw, ,London Fashion Week, ,Miss Selfridge, ,Nicola Formachetti, ,preview, ,S/S 2012, ,Sam Parr, ,Spring/Summer 2012, ,Wallis, ,Womenswear, ,Women’s Liberation Front

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Amelia’s Magazine | Javari Shoes for Show Exhibition Review

Katie Eary for Nike by Eccabin
Katie Eary for Nike by Eccabin.
 
As if we needed any more proof that shoes are a form of art, online shoe connoisseurs, Javari held a dazzling exhibition over the weekend, showcasing highly desirable footwear designed by some of the world’s most prominent designers.
 
Nicholas Kirkwood by Eccabin
Nicholas Kirkwood Alice in Wonderland Heels by Eccabin.
 
From the practical to the not so practical, men and women alike have been fascinated with the enchanting allure of shoes ever since cavemen figured out that walking around barefoot wasn’t exactly ideal. As a day to day essential, our little tootsies would be truly lost without the good old shoe, but we all know that societies love for footwear goes a little deeper than a mere practicality designed to get you from A to B.
 
Shoes for Show Nina Ricci Daphne Guinness
Nina Ricci for Daphne Guiness by Rebecca Higgins
Nina Ricci for Daphne Guinness by Rebecca Higgins.
 
Shoes for Show Natasha Marrow
Natacha Marro by Rebecca Higgins
Natacha Marro for Shoes for Show by Rebecca Higgins.
 
If there’s one thing that any self-respecting girl (or boy) knows, it’s the unstoppable power of well placed shoe. Clearly something the likes of Gareth Pugh, Christian Louboutin and Nina Ricci are all fully aware of. The exhibition was like a sweet shop for all fans of fancy footwear. Each shoe was presented within a structured cubic stand, mirroring the dramatic silhouettes of the shoes themselves, not to mention the mathematical genius surely required for creating such sky-scrapingly tall heels.

Shoes for Show Gareth Pugh Beyonce
Gareth Pugh for Beyonce.

Shoes for Show Katie Eary Nike
Katie Eary for Nike.

 Shoes for Show Nicholas Kirkwood Alice in Wonderland
Nicholas Kirkwood for Alice in Wonderland.
 
The exhibition was truly a feast for the eyes drawing together three sections: Fashion’s Catwalk Spectacle, Couture Clientele and Innovative Design, all of which presented one-off pieces by the likes of Katie Eary for Nike, Nina Ricci for Daphne Guinness and Christian Louboutin for Rodarte.

YouTube Preview ImageRun the World (Girls)

The shoes and boots sparkled in all their glory, whilst Gareth Pugh’s giant gold stompers dominated the Couture Clientele section, just as Beyoncé did when she debuted them in her Run the World video. Catching my eye, along with countless others no doubt, was the enchanting Alice in Wonderland Heels by Nicholas Kirkwood; intricately designed teacups, keys and chequerboard print heels were just as captivating as Lewis Carroll’s novel itself, delivering attention to detail like I’ve never seen before.

Shoes for Show Rupert Sanderson Aida
Rupert Sanderson for Aida.
 
Shoes for Show Niamh O'Conner & Emily Crane
Niamh O’Conner & Emily Crane.
 
Shoes for Show Sophie Grace Webster Manolo Blahnik
Sophie Grace Webster for Manolo Blahnik.
 
Shoes for Show did exactly what it says on the tin: these shoes are solely for show, not for touching and definitely not for trying on! It turns out many people at the exhibition didn’t quite grasp this concept, as a few sawdust-between-the-ears individuals asked if they could put their very own feet in these one-of-a-kind creations. I do sympathise with said individuals as I admit, it was a struggle keeping my hands off Meadham Kirchhoff’s green and pink glitter pom-pom wedges designed by Nicholas Kirkwood for S/S 2012.

Shoes for Show Nichola Kirkwood Meadham Kirchhoff
Meadham Kirchhoff by Justyna Sowa
Nicholas Kirkwood for Meadham Kirchhoff by Justyna Sowa.
 
Shoes for Show Christian Louboutin Rodarte
Christian Louboutin by Justyna Sowa
Christian Louboutin for Rodarte by Justyna Sowa.
 
Fashion over function was the resounding message at the exhibition as I witnessed first-hand some of the craziest, but utterly beautiful designs ever to grace the human foot. The tallest heel in the world came courtesy of Christian Louboutin’s freakishly high ballet pumps designed this year exclusively for the English National Ballet. We were also treated to a miniature version of Alexander McQueen’s Armadillo shoe: the extraordinary curve design footwear that you’ll all remember Lady Gaga teetering around in in last year’s Bad Romance video.

YouTube Preview ImageBad Romance
 
Shoes for Show Christian Louboutin Royal Ballet
Christian Louboutin for Royal Ballet.
 
Shoes for Show Minature McQueen Armadillo
Minature McQueen Armadillo.
 
Shoes for Show Terry de Havilland Ana Matronic
Terry de Havilland for Ana Matronic.
 
Shoes for Show Terry de Havilland for Agent Provocateur
Terry de Havilland for Agent Provocateur.

Fusing fashion and art, the exhibition presented a rare chance to see some of the most exclusive couture pieces of the last two centuries: pieces that have graced the feet of some of the most iconic stars of this generation. Though we all view and admire shoes for more than just their function, Shoes for Show took this admiration to a whole new level, appreciating footwear for its spectacle alone; a spectacle definitely not made for walking!

Categories ,Agent Provocateur, ,Alexander McQueen, ,Alice in Wonderland, ,Becky Turl, ,beyonce, ,Brick Lane, ,Christian Louboutin, ,Couture Clientele, ,Daphne Guinness, ,Eccabin, ,Emily Crane, ,English National Ballet, ,Fashion’s Catwalk Spectacle, ,Gareth Pugh, ,Innovative Design, ,Javari, ,Justyna Sowa, ,Katie Eary, ,Lady Gaga, ,Lewis Carroll, ,Meadham Kirchhoff, ,Natacha Barrow, ,Niamh O’Connor, ,Nicholas Kirkwood, ,Nina Ricci, ,Old Truman Brewery, ,Rebecca Higgins, ,Rodarte, ,Rupert Sanderson, ,S/S 2012, ,Sarah Deane, ,Shoes for Show, ,Sophie Grace Webster

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Amelia’s Magazine | Cristina Sabaiduc: London Fashion Week S/S 2014 Presentation Review

Cristina Sabaiduc S/S 2014 by Gareth A Hopkins

Cristina Sabaiduc S/S 2014 by Gareth A Hopkins

Romanian/Canadian London based womesnwear dsigner Cristina Sabaiduc showed her S/S 2014 collection with a Digital Presentation featuring a short film and live models in the Canon Cinema and Presentation Space at Somerset House. During this London Fashion Week I noticed that a few collections looked back at times and cultures in which, via different belief systems, rituals and ways of living, man and nature had a somewhat better relationship than nowadays. For instance Ashish featured Egyptian inspired make up and helmets which could have belonged to Viking tribes, KTZ looked at the desert and nomads, while Lug Von Siga utilised the symbolism of tribal masks.

Cristina Sabaiduc S/S 2014 presentation photo by Maria Papadimitriou

Christina Sabaiduc S/S 2014 by Gaarte

Christina Sabaiduc S/S 2014 by Gaarte

Christina Sabaiduc S/S 2014 by Gaarte

Following this trend, Cristina Sabaiduc’s short film, directed by herself, is a beautiful depiction of a girl dressed in items from her S/S 2014 collection climbing onto, jumping off and hanging from ancient Beech trees. The prints appearing on the garments are a collaboration with artist Jo Holland, who found inspiration in medieval stained glass artefacts at the Victoria and Albert Museum – thus appropriately lending religious connotations to this look at nature and the way the Cristina Sabaiduc woman interacts with it.

Cristina Sabaiduc S/S 2014 presentation photo by Maria Papadimitriou

Cristina Sabaiduc S/S 2014 by Isabelle Mattern

Cristina Sabaiduc S/S 2014 by Isabelle Mattern

Cristina Sabaiduc S/S 2014 presentation photo by Maria Papadimitriou

Cristina Sabaiduc S/S 2014 by Isabelle Mattern

Cristina Sabaiduc S/S 2014 by Isabelle Mattern

Cristina Sabaiduc S/S 2014 presentation photo by Maria Papadimitriou

Cristina Sabaiduc S/S 2014 by Isabelle Mattern

Cristina Sabaiduc S/S 2014 by Isabelle Mattern

Cristina Sabaiduc S/S 2014 presentation photo by Maria Papadimitriou

Cristina Sabaiduc S/S 2014 presentation photo by Maria Papadimitriou

Cristina Sabaiduc S/S 2014 presentation photo by Maria Papadimitriou

Cristina Sabaiduc S/S 2014 presentation photo by Maria Papadimitriou

Cristina Sabaiduc S/S 2014 presentation photo by Maria Papadimitriou

Cristina Sabaiduc presentation S/S 2014. All photography by Maria Papadimitriou.

Categories ,Canon, ,Canon Cinema, ,Cristina Sabaiduc, ,Digital Presentation, ,Digital Prints, ,Fashion Film, ,Gaarte, ,Gabriel Ayala, ,Gareth A Hopkins, ,Isabelle Mattern, ,Jo Holland, ,London Fashion Week, ,Maria Papadimitriou, ,Past lives, ,Presentation, ,prints, ,S/S 2014, ,Short Film, ,Stained Glass, ,trees, ,victoria and albert museum

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Amelia’s Magazine | Designer Spotlight: Hermione de Paula

hdp_ss_10 045All images courtesy of Hermione de Paula, case photographed by Kristin Vicari.

Hi Hermione! Would you mind telling our dear readers where you studied? Did you always know you wanted to pursue a career within fashion?
I graduated in 2006 from Central Saint Martins where I studied fashion and print. Fashion has certainly always been an important part of my life …my Mum gave birth to me in Chanel sunglasses so…

hdp_ss_10 127

 

What have you been up to since graduating? /When did you establish your label?
There hasn’t really been a dull moment… I spent some time out in LA which was incredible. I think the lifestyle I experienced there and the people I met will always influence me and feed into my work in some respect. It was when I moved back to London that I knew it was time to really start concentrating on my own label. I worked at Spearmint Rhino (not stripping though!) Let’s say it was an ‘interesting’ way to raise the cash to start my show. But hey, treat I’m a sucker for bright lights, exhibitionism and elaborate outfits! 

hdp_ss_10 089Do you have a career highlight so far?
Hearing I will be stocked exclusively with Browns Focus for my S/S10 collection has definitely been a recent highlight, along with my recent Merit Award from Vauxhall Fashion Scout – previous recipients were William Tempest and David Koma so I’m honoured to be seen in the same light as two incredible new labels. February 2010 is set to be a very exciting and manic month with the show and the launch of the SS10 collection in Browns Focus. Working with photographer Kristin Vicari is also a real honour- Kristin has just shot the new Diesel campaign ‘Be stupid’ and Christopher Kane’s last two look books so she has mentored and art directed all my press material – editorials/look books/cards etc which at this stage of my label is insane – I’m very privileged to work with her!

hdp_ss_10 078

 

What kind of woman do you design for?
Sexy, strong and stylish women. Women who are confident in being subtly provocative and thrive on having fun with clothing. Her motto would be- “I probably shouldn’t… but I will anyway!”

hdp_ss_10 057Would you ever consider a menswear diffusion line? Or is there any other area of design you’d like to branch into?
Possibly, I’m currently sharing a studio with two great friends of mine, who are just launching an amazing new menswear called ‘Braille’, so it would be fab to collaborate with them at some point and do some prints for them. Their garments are definitely an inspiring example of how a strong and masculine aesthetic can still be mixed with beautiful delicacy. Prints are great fun to work with, there are just endless creative possibilities…I wanted to try and print my puppy’s fur at Christmas to make him more festive but failed miserably!

hdp_ss_10 037

 

Can you tell our readers what your inspirations were for your SS10 collection?
My inspiration stems right back to the goddess Venus. I wanted to combine an essence of her erotic radiance and powerful beauty with a contemporary twist. ‘Las Venus’ the name of the collection comes from how I feel such a figure would be translated through tabloids in our society, a modern day branding. I wanted the collection to focus on the intriguing contradictions behind feminine magnetism, dramatic and subtle, fragile beauty with a tough core.

 

hdp_ss_10 028What are you looking forward to in the next decade seeing as 2010 is upon us?
I’m very optimistic about the next decade, life in the fast lane is set to get faster! With the launch of the collection in Browns Focus in London this February and the Merit Award Show I’m so excited to see where it will lead to next season and beyond!

Categories ,Braille, ,Browns Focus, ,Central Saint Martins, ,chanel, ,Christopher Kane, ,David Koma, ,Diesel campaign ‘Be stupid’, ,Hermione de Paula, ,Kristin Vicari, ,Spearmint Rhino, ,SS10, ,Vauxhall Fashion Scout, ,William Tempest

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Amelia’s Magazine | A live shoot with photographer Ellis Scott

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, prostate naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee. Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

I love Louise Gray – I love how her stalls in the New Gen exhibition section start off almost bare and before you know are infected with riotious colour as the exquisite detritus from her presentations take their place. For SS10 Gray presented both women and menswear occupying a small vault in Fashion East’s installation spaces. I am more than excited for her SS11 Catwalk Show.

Holly Fulton sharing a catwalk at … with David Koma, a designer Amelia’s Magazine was privy to his first two seasons presenting off schedule at ones to watch. (see previous coverage here and here)

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers. This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

What makes Fashion East one of the exciting catwalks to watch is the constant reinventing of what it is to be feminine and this season is no exception – Heikki presents the tomboy, dressed in black cob webbed boots, this is potentially for those fans of Janey from MTV’s hit tv series Daria. Felcity Brown’s delectable designs are lessons in the romantic and Simone Rocha’s so far have been structured modernity embellished with playful headgear.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

Hannah Marshall by Naomi Law

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, price naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pilule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee. Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season. The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art. The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

Felicity Brown and Simone Rocha by Gareth A Hopkins

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers. This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

The excitement of a Fashion East catwalk lies in their ability to reinvent ideas of what it is to be feminine and this season is no exception – For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, website naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’sexhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For the last ten years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Fashion East introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

Heikki by Gemma Randall

The excitement of a Fashion East catwalk lies in their ability to reinvent ideas of what it is to be feminine and this season is no exception – For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, troche naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, capsule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria. Felcity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry. In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, visit this site naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, ampoule and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East has been more than reliable at spotting and supporting graduates who go on to become ‘the’ sought-after designers.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, pills naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, website like this and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Felicity Brown and Simone Rocha by Gareth A Hopkins

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, adiposity naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, look and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, visit this site holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

Heikki by Gemma Randall

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra dosage naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

Felicity Brown and Simone Rocha by Gareth A Hopkins

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, order naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, case and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, store holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Haam’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Haam is presenting at ….

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, ampoule naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, cost naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, pills and the ones we will be following throughout fashion week.

Hannah Marshal

Hannah Marshall – dark bold shapes, pilule holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael Van Der Ham’s Andy Warhol inspired designs influence were easily spotted in some of this year’s MA crop. For SS 11 Van Der Ham is presenting at ….

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray’s exhibition stalls as a recipient of NewGen Sponsorship and are delighted by her presence on the catwalk this season.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, stuff naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, for sale and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, dosage holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, what is ed naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, recipe and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, viagra 100mg holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection as a 3D collage, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. As a recipient of NewGen Sponsorship Gray’s exhibition stalls have always been one of our first port of calls and we are delighted by her presence on the catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, click naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, in which multiple fashion references were made. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, for sale naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, viagra buy naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, mind and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, on which in the contrast of colours, fabrics and textures multiple fashion references were stated. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, abortion naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, web and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

Louise Gray by Jessica Stokes

The Louise Gray exhibition space starts bare before exploding in riotious colour as the exquisite detritus from her presentations fill the room. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, malady naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, sales and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, order holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, drug naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

Amelia’s Magazine loves Louise Gray. A Gray exhibition begins life at London Fashion Week almost completely bare before exploding in riotious colour as the exquisite detritus from her presentations fill the space. For SS10 Gray also presented in a small vault as part of Fashion East’s first menswear installation.

Louise Gray by Jessica Stokes

A recipient of NewGen Exhibition Sponsorship Gray’s stalls are always a port of call and we are delighted by her decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton will share a catwalk with David Koma. Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton blasted onto the scene as part of Fashion East for two seasons, after her successful solo a/w 10 collection which interspersed her monochromatic colour palate with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The structure of the clothes referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found themselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters it’s third season within the courtyard of Somerset House. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, approved naming the designers you should firmly be keeping your eyes on.

First up we have a selection of designers who are recent additions to the main schedule, order and the ones we will be following throughout fashion week.

Hannah Marshall

Hannah Marshall – dark bold shapes, about it holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, healing naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

Hannah Marshall – dark bold shapes, holding the tickets in our hands to HM’s SS10 collection (September 09) my colleague and I could barely contain our glee.

Hannah Marshall by Naomi Law

Sitting down in the old post office building in Holborn Hannah’s models stalked through the space the inky blue errevensent in the dim lighting. AW 10 saw …. and …

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, decease naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medications was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou

Mary Katrantzou by Meeralee

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, symptoms naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, medical was breathtaking. As the models stalked through the space, pilule the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou has been experimenting with the boundary pushing possibilities of digital print since her a/w show 2009. The occasional harshness of the prints are softened through Katrantzou’s application of the technique to silk.

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history. Do not confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.

[insert header by katie harnett]

This September London Fashion Week enters the courtyard of Somerset House for its third season. Over the next week Amelia’s Magazine will be previewing both the on and off schedules, buy information pills naming the designers to firmly keep your eyes on.

For our first preview we have selected designers who have been showing solo for less than six seasons and have already caused quite a stir within the fashion industry.

Hannah Marshall

You may already be aware of Hannah Marshall’s darkly bold shapes without being aware that you are watching a Hannah Marshall in Florence and the Machine’s music video: The Drumming Song. As an introduction it does not prepare you for the exquisite inkiness of Marshall’s colour palate or embrace of the female figure her clothes propose.

Hannah Marshall by Naomi Law

Watching her s/s 2010 show in an old post office building in Holborn, about it was breathtaking. As the models stalked through the space, the inky blue effervesced in the dim lighting. Marshall’s a/w 2010 named ‘An Army of Me’ was a continuation of stark cuts along the shoulders, waists enhanced or lost by the cut of jacket alongside bodycon dresses produced in luscious velvet.

Mary Katrantzou

Mary Katrantzou has been experimenting with the boundary pushing possibilities of digital print since her a/w show 2009. The occasional harshness of the prints are softened through Katrantzou’s application of the technique to silk.

Mary Katrantzou by Meeralee

The collections are a celebration of the decorative and her clothes are littered with references to the excess of the Baroque or the Rocco periods of art and architectural history.

However it would be a mistake to confuse these prints as a gimmick, Katrantzou’s interest spreads to the cut of the dress, producing a series of structural tailoring which serve embellish the texture of her designs from short frocks to elegant gowns. Amelia’s Magazine welcomes the break from the increasing dominance of minimalism.

Michael van der Ham

Michael Van Der Ham’s described his a/w 2010 collection of dresses as 3D collages, through which multiple fashion references were stated by an insatiable contrast of colours, fabrics and textures. During graduate season earlier this year his design influence could be felt across the catwalks. What will s/s 2011 bring for van der Haam?

Michael van der Ham by Lulu Biazus

Louise Gray

A Louise Gray exhibition begins life at London Fashion Week almost completely bare, before exploding in riotious colour as the exquisite detritus from her presentations fill the space.

Louise Gray by Jessica Stokes

Amelia’s Magazine’s are delighted by Gray’s decision to stage the collection on a catwalk for s/s 2011.

David Koma and Holly Fulton

For s/s 2010 Holly Fulton and David Koma. will share a catwalk, Amelia’s Magazine have been watching Koma since his debut as Fashion Scout’s merit winner a year ago this September.

[insert Koma illustration here]

Holly Fulton first blasted onto the scene as part of Fashion East for two seasons, before launching her successful solo a/w 10 collection at London Fashion Week in February 2010. Fulton’s monochromatic colour palate was interspersed with a healthy dose of pop art.

Holly Fulton by Francesca Bourne

The clothes structure referenced the Fulton’s interest in off duty/on duty French daywear crossed with the elegance of Dr Zavargo. Amelia’s Magazine found ourselves bewitched by the bold graphic prints bordering on the illustrative that adorned the collection.

Fashion East

For ten incredible years Fashion East have been at the forefront of spotting and supporting graduates who develop into ‘the’ sought-after designers of our generation.

Heikki by Gemma Randall

This year’s crop are as delectable as ever as Lulu Kennedy introduces Saint Martins MA graduate Simone Rocha and fellow Royal College Graduates Felicity Brown and Heikki Salone.

The excitement of a Fashion East catwalk lies in their ability to reinvent what it is to be feminine and this season is no exception.

For a/w 2010 Heikki Salone presented the tomboy, dressed in black cobwebbed knitwear, that you would wear until it crumbles finished with DM boots. A look -potentially- for fans of Janey from MTV’s hit TV series Daria.

Felicity Brown and Simone Rocha by Gareth A Hopkins

Felicity Brown’s delectable designs are a lesson in vibrant romanticism, a feat not surprising considering her training at Alberta Ferretti, Loewe Lanvin and Mulberry.

In contrast Simone Rocha’s monochrome MA collection displayed structured modern cuts interspersed with a playful nod towards femininity by her inclusion of netted fuchsia headpieces.

Amelia’s Magazine wait with baited breath to see all of the aforementioned designers collections for s/s 2011.


Ellis Scott, viagra dosage illustrated by Jess Stokes

So, if the last few days are anything to go by, it seems we won’t be getting the long hot summer we were promised, and we can kiss the few rays of sunshine we did get goodbye.

I do love the rain, and the winter, particularly winter fashion. It’s just such a shame that rain and wind is not conducive to looking good when getting your picture taken, which is exactly what I did the other night.


A selection of the images, © Ellis Scott

Ellis Scott is a fashion photographer who has quickly risen up the ranks. He’s already shot for the likes of Alexander McQueen, Gareth Pugh, Dazed and Confused and Vice Magazine. I went along to his live shoot at the SPOT’s pop-up showspace in Knightsbridge, with Amelia’s Magazine illustrator Naomi Law and the other half. We were soaked, and it was bloody awful getting there. Needless to say, we eventually did get there and the space was great – packed with installations by different fashion designers (some I’d heard of, some I hadn’t) and a pop-up studio set up towards the back of the room. An eclectic selection of popular music including Rihanna and Flo Rida boomed from a stereo and it was a struggle to prevent myself from grinding my way in.

Luckily there were mirrors and we had a beer whilst trying to dry out. In the meantime, we watched Ellis photograph some of his subjects – it seemed easy enough – sit down for 30 seconds, the light flashes, and you come away with a decent portrait of yourself. Naomi and the other half went first, with great results – Naomi smouldered as she always does, and Gavin turned out blue – a mistake, I imagine, but a good one.


Me, Naomi and Gavin

So it was my turn. I bloody hate having my picture taken, but I stepped up anyway. It was all over in seconds, and the result I was fairly pleased with (which is rare). I know what you’re thinking, and the answer is yes – i was going for the rabbit-in-the-headlights look populised in Vogue in the early 1990s. Honestly, I was. The shots were then photographed quickly to be hosted on Spot’s Twitter feed, and then displayed on the wall side by side.





The shoot was the focal point of the project, but the surrounding instllations were a treat. Alex Mullins, recent Saint Martins’ graduate (who we featured, photographed and illustrated here) had transformed the corner of the space into a sort of living room, using vinyl line drawings on the wall. His collection had been sent to Japan, so unfortunately wasn’t on show, but some intriguing prints adorned his display.

New jeweller on the block Milly Swire took up almost half of the room with her wonderful display of ornate and unique pieces. Displayed in curious cabinets and glass bell jars with moss and leaves, Swire’s jewellery makes use traditional methods and salvaged semi-precious stones, and it is the impurities in each stone that makes these pieces special.


Firm favourites Fanny & Jessy were also there, showing their street couture. Leather and jersey pieces with slashes are their staple, and rumour has it that Lady Gaga has snapped up this collection. They’re also planning a guerilla campaign during fashion week- I can’t reveal the details but it is going to be a hoot so there’ll be more from this pair soon!

Some of my favourite pieces in the showcase were Two Many Pjs luxe pyjamas. All-in-one play-suits, translucent evening-wear and underwear make for a unique idea, and are what I’m sure will be a welcome break from line after line of new womenswear designers.

All photographs by Matt Bramford, unless otherwise stated

Categories ,Alex Mullins, ,Alexander McQueen, ,Central Saint Martins, ,Dazed & Confused, ,Ellis Scott, ,Fanny & Jessy, ,fashion, ,Flo Rida, ,Gareth Pugh, ,Gavin Mackie, ,japan, ,Knightsbridge, ,Lady Gaga, ,Milly Swire, ,Naomi Law, ,Pyjamas, ,Rihanna, ,Spot Communications, ,Two Many PJs, ,vice, ,vogue

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Amelia’s Magazine | Alex Box: Ugly Beautiful

4228 51 011_RGB_FINAL

© Photography Rankin, Make Up Alex Box

Make-up is all too often considered to be merely a technique used to enhance natural attributes: from the day to day beauty-conscious girl on the street, or for flawless skin under stage spot lights. It is all about the pretty.

ALEX BOX 005_RGB_FINAL

© Photography Rankin, Make Up Alex Box

Not, however, for Alex Box, make-up and artist extraordinaire currently exhibiting a collaboration of images created with the photographer Rankin at the Annroy Gallery in Kentish Town. Testing and subverting the traditional conception of beauty and make-up, Box’s work is known for leading the pack in experimental beauty. Having played with performance and sculpture at Chelsea, and worked at i.D, Dazed & Confused, Another Magazine and V, her CV reads like a fashion leader to watch (with self-pronounced comparisons to Gareth Pugh). Launching a book (The Make-Up Artist) to coincide with the collection, Box’s star is most certainly on the rise.

2167_VC7R0037f3_RGB_FINAL

© Photography Rankin, Make Up Alex Box

The photography displayed in the show capture strange, haunted but eerily beautiful images of women. Through featuring alien-esque, exotic creatures, the collection interrogates our ideas of “normal” and “pretty”.

Make-up focuses heavily on full-painted faces, big bad sky scraping lashes and outlined lips. With black and white geishas sitting alongside faces spray-painted kaleidoscopic colours and golden sprayed hues, Box’s work questions what is beautiful.

The works ask what is traditionally accepted as pretty, whilst showing harrowing images of those mortals who are over-sunned, under-fed and suffering from a range of general diseases. These photographs question man’s mortality through the skeleton theme and joker lips evocative of Heath Ledger’s eponymous role.

This is a serious show; you can see the influence of her young Goth days in the mask-like quality of the make-up; that idea of putting on a face that represents an entire frame of mind or mood.

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© Photography Rankin, Make Up Alex Box

To counteract the seriousness, the show includes positive images of weird and wonderfully strange beauty; celebrating the foreign, the unique and the variety of types of beautiful. Aside from the obvious geisha references and plays on colour, there were alien creatures straight out of Willy Wonka’s Chocolate factory or a Tim Burton film.

With paisley printed blue and pink cheeks extending around the eyes, and delicate golden dotted freckles painted underneath batting lashes, these girls were pretty like something out of Japanese anime. One face was disco-punk-neon-rave, with a crazy combo of bright and vivid shades splashed like a spirograph across the face.

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© Photography Rankin, Make Up Alex Box

Box stated in an interview with Katie Shillingford that the accompanying exhibition book is a diary of beauty, reflecting different moods and day to day inspirations; the contrasting images of bright young things bordering on the cute with darker, sombre creatures perfectly captures the idea of a personal storyboard.

Box’s take on make-up and beauty is thoroughly refreshing and ultimately extremely important at the moment. Refusing to fit into the mould of a typical make-up artist, she combines her own art background with her current field of work, painting faces instead of improving them through ‘tricks’ of make-up. In a world dominated by debates surrounding beauty, the fashion industry, model sizes, skin bleaching, photo editing and advertising ploys, Box’s work refuses to pinpoint what beauty is, but instead highlights the many forms it may take.

The Exhibition finishes on the 22 November and is located at the following address:

Annroy Gallery
110-114 Grafton Street
Kentish Town,
London, NW5 4BA
United Kingdom

The book is available from Turnaround and at all good book stores

Categories ,Alex Box, ,Annroy Gallery, ,Another Magazine, ,Dazed and Confused, ,Gareth Pugh, ,goth, ,ID, ,Katie Shillingford, ,Make-up, ,Pat McGrath, ,Rankin

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Amelia’s Magazine | An interview with Accessory Designer Hope Von Joel from Eye of the World Designs

Eye of the World by Milly Jackson
Eye of the World S/S 2012 collection by Milly Jackson.

Hope Von Joel is a multi-talented knitwear designer, more about stylist, see fashion editor and accessories designer. But just how does she do it all? Read on to find out more about Eye of the World Designs.

Hope, you studied knitwear at Central Saint Martins and have also worked with the likes of Alexander McQueen, Gareth Pugh and Charlie le Mindu. As a stylist you’ve been a fashion editor for Super Super and now at Fiasco Magazine. What prompted the move into accessories design and was it a steep learning curve?
During my time at Central Saint Martins I worked at the houses of McQueen and Pugh on knitwear and design. These where both invaluable experiences and have definitely shaped by view of fashion to this date. It was a pleasure to see how the Design teams worked on the process behind such imaginative and wonderful collections. Styling wise yes I have previously worked with Charlie Le Mindu on his catwalk collection and Look Book; his creative flair is addictive and he is definitely a very capable and imaginative designer and business man! Styling for me is a great pleasure, I have worked on all sorts of projects from editorials for Elle Girl, Vogue, Oyster etc, to various fashion shows and big creative advertising campaigns – it’s a job with many different dimensions. I am always thrilled to work with clothing and accessories which break boundaries and challenge perceptions of the female form.  

Eye of the World Designs
Eye of the World Designs created for Brooke Roberts A/W 2012.

WIth this in mind the move over to accessories designing was quite easy. Having studied the concept of design at Central Saint Martins and seeing what is on offer from the bigger design houses I felt there was definitely a place in the market for sustainable, beautifully designed and hand finished pieces that are also made in the UK. What is nice about this sort of design is the fact that people can follow it from the design to the finished piece. Much of our raw materials are recycled or reclaimed and this gives the buyer a personal experience. I had the opportunity to work with Brooke Roberts because I was styling her collections, and it has been a great platform to launch the designs and see them worn with knitwear, which is another one of my passions.

Eye of the World Designs
Eye of the World accessories created for Brooke Roberts A/W 2012.

How do you juggle your different jobs? 
It’s about time management and everything has its place. The way I work is very creative but things overlap and that’s the joy of London and the creative scene. I am with an agent in London for my styling: Clicks and Contacts. They are a great creative push in that area and the rest I am learning along the way. 

Eye of the World Designs
Eye of the World accessories created for Brooke Roberts A/W 2012.

What’s in a name? How did you come up with Eye of the World designs?
Eye of the World Designs was thought up by my business partner Liam Motyer when we where travelling in South America. It became one of our favourite sayings and can apply to anything and everything. Our love of the organic form of wood seemed to offer a great view point on the world. I like the way it influences everything, very much like fashion; and so our use of wood has stuck.

Eye of the World S/S 2012 belts by Estelle Morris
Eye of the World S/S 2012 belts by Estelle Morris.

What inspires you when you start creating a collection and how do you ensure your ideas are translated into successful accessories. What parameters do you need to consider?
Colour colour colour colour… and wood. We take influences from anything and everything, from organic forms to marbles and glass… really anything that touches us. The colours of wood play a great influence, so if something doesn’t go with wood it’s not for us! This season we have been loving Orchids, Marbles and Wood. We always consider the season, who our customer is and what she is going to wear our accessories for. It’s like playing dress up with your favourite doll, creating a scene, place and style for each particular season.

Eye of the World Designs
Eye of the World accessories created for Brooke Roberts A/W 2012.

Most of your designs use wood – why is this and where do you source your wood from?
All our wood is sustainable, reclaimed or recycled and sourced locally to SE London. The reason we love wood is because Liam is a master craftsmen and his creativity and flair is in his manipulation of wood. We design and hand make every piece together in Peckham, with much love.

Eye of the World Designs S/S 2012
Eye of the World Designs S/S 2012.

Your pieces are notable for being extremely bold. How do you think they are best worn?
With a smile and a confidence that belongs to the wearer. I think that you should wear your clothes and accessories instead of letting them wear you.

Eye of the World Designs
Eye of the World accessories created for Brooke Roberts A/W 2012.

Your collection is styled with knitwear by Brooke Roberts – how does this collaboration work, and does it make you miss the world of knitwear? Any chance of a return?  
We worked with Brooke Roberts on two collaborations this season and last season. Last season I also styled her collections as I have done for some time. Her knitwear is luxurious and beautifully finished and her organic forms lend themselves to wooden accessories beautifully. I would love to return to knitwear and sometime soon I know I will! It’s a love and once you have the bug and the creative knowledge it’s like riding a bike.

Eye of the World Designs Converse
You recently created a special piece for the Converse Bag range. Can you tell me a little bit more about this project and what inspired your design?
Working with Converse was ace, we where asked to design a bag that reflected our love for Back to School. For us school was about movies, skating and moving forwards with speed. So we referenced the movie Back to the Future and created a real treat – a wooden and red flocked bag that combines music and design. Our signature is wood and so it seemed a perfect combination. The wood was all reclaimed and matched the original bags colour and the flocking is a technique that we are perfecting at the moment. We are also flocking wooden hats for editorials, so watch this space. We had a ball making the Converse bag and look forward to more projects in the future.

Eye of the World Designs Converse bag
What’s next for Eye of the World?
Well the world is our oyster. We hope to make more bespoke accessories because we love making extravagant pieces, which we have done for a few mega editorials that will be out in some big publications shortly. We are also now working on an A/W 2012 collection that will sparkle you all away. Eye of the World Designs continues to collaborate with all sorts of people. Our master craftsman Liam is creating some pieces with furniture makers Hendzel and Hunt for Designersblock and also for Selfridges. Lastly but most excitingly Eye of the World Designs for Brooke Roberts are now available to buy at Browns Focus and bespoke pieces are available directly from us.

You can follow Hope Von Joel‘s exploits on her blog, and don’t forget to take a peek at the Eye Of The World website too.

Categories ,accessories, ,Alexander Mc Queen, ,Back to School, ,Brooke Roberts, ,Browns Focus, ,Central Saint Martins, ,Charlie le Mindu, ,Clicks and Contacts, ,Converse Bag, ,Designersblock, ,Elle Girl, ,Estelle Morris, ,Eye of the World, ,Fashion Editor, ,Fiasco Magazine, ,Gareth Pugh, ,interview, ,knitwear, ,Liam Motyer, ,Marbles, ,Milly Jackson, ,Orchids, ,Oyster, ,Peckham, ,Reclaimed, ,recycled, ,S/S 2012, ,Selfridges, ,stylist, ,Super Super, ,sustainable, ,vogue, ,wood, ,Woodcraft

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