Amelia’s Magazine | Zeynep Tosun: London Fashion Week A/W 2013 Catwalk Review

Zeynep Tosun A/W 2013 by Chloe Douglass
Zeynep Tosun A/W 2013 by Chloe Douglass.

There was one designer who made a unanimously good impression on the massed guests of Fashion Scout, and the one who had us all talking was Zeynep Tosun. She’s shown in London before but this was the first catwalk show that I’ve attended and I was very impressed.

zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
Zeynep-Tosun-by-Alexandra-Haddow
Zeynep Tosun A/W 2013 by Alexandra Haddow.

Zeynep Tosun is a graduate of the Istituto di Marangoni in Milan, she has worked at Alberta Ferretti and I was not surprised to discover that she has a flagship store in Istanbul from where she sells her couture pieces: this was an ultra professional show featuring a huge and immaculately conceived collection, styled to perfection. Of particular note were the fabrics and construction: fine tooled leather thigh high cowboy boots, swirling embroideries reminiscent of 70s furnishings, brocade, complex digital prints on velvet and jewelled embellishments galore. There be money behind this ‘ere label.

zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
Zeynep Tosun A/W 2013. All photography by Amelia Gregory.

Models wore deep red lips and slicked back centre parted hair, a few loose tendrils curling in front of the ears. This season’s high neckline came as a chin skimming ruff of Tudor proportions, lending the collection an air of primness. Silhouettes from different eras somehow sat well together: boxy jackets and flared pencil skirts from the 80s met brown and gold wide legged trouser suits from the 70s. All this came in a charming colour palette of cream, red, gold and black that was reminiscent of Renaissance paintings.

zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory
zeynep tosun AW 2013-photo by Amelia Gregory

With funds to back this impressive talent we should be seeing plenty more of Turkish lass Zeynep Tosun in the seasons to come.

Categories ,70s, ,A/W 2013, ,Alberta Ferretti, ,Alexandra Haddow, ,Chloe Douglass, ,Fashion Scout, ,Istanbul, ,Istituto di Marangoni, ,London Fashion Week, ,Milan, ,Turkish, ,Zeynep Tosun

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Amelia’s Magazine | Zeynep Tosun: London Fashion Week S/S 2014 Catwalk Review

Zeynep Tosun S/S 2014 by Dom&Ink
Zeynep Tosun S/S 2014 by Dom&Ink.

Last week I ran an exclusive preview on Zeynep Tosun because last season her collection was one of my highlights. For Spring/Summer she did not disappoint, leaping into warmer weather with a range of summery fabrics that included sporty netting, floaty chiffon and swinging panels of silk in a gossamer light colour palette of creams, dove grey, mint, on trend powder pink and caramel, accented with glossy navy and black. Out of three Turkish designers showing in London this season she was the only one not to be inspired by the effects of recent turmoils on home soil, instead inspiration was taken from the androgynous sexuality of the 1920s and transformed into a series of sport luxe garments fit for the modern day minx. The flared cut of the cape was a key shape, with capelets integral to tops and dresses, as were peek-a-boo cutout details, revealing appealing glimpses of belly and back. Delicate glass beads provided a focal point for evening wear, either fringing the sides of net panels or cascading in geometric designs down the front of slinky dresses. Styling by Tamara Cincik was kept simple: sleek ponytails were accessorised with sultry eyes and simple rope flip flops. Keep your eyes on Zeynep Tosun, she’s making big waves over at Fashion Scout.

Zeynep Tosun S/S 2014 by Dom&Ink
Zeynep Tosun S/S 2014 by Dom&Ink.

Zeynep Tosun S/S 2014 by Isabelle Mattern
Zeynep Tosun S/S 2014 by Isabelle Mattern.

Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun SS 2014-photography by Amelia Gregory
Zeynep Tosun S/S 2014. All photography by Amelia Gregory and Tim Adey.

Categories ,1920s, ,catwalk, ,Dom&Ink, ,Fashion Scout, ,Isabelle Mattern, ,review, ,S/S 2014, ,Tamara Cincik, ,Tim Adey, ,Turkish, ,Zeynep Tosun

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Amelia’s Magazine | Zeynep Tosun: London Fashion Week S/S 2014 Preview Interview

Zeynep Tosun S/S 2014 preview by Laura Hickman
Zeynep Tosun S/S 2014 preview by Laura Hickman.

Last season I was blown away by the discovery of Zeynep Tosun, an ambitious Turkish designer with a penchant for beautiful embellishment. This season Zeynep Tosun takes inspiration from the androgyny and sexual freedom of the 1920s for her Hidden collection. Yesterday I caught up with her in the studio to get a sneak peak of what to expect – beautifully illustrated by Laura Hickman.

Zeynep Tosun S/S 2014 preview by Laura Hickman
Zeynep Tosun S/S 2014 preview by Laura Hickman.

I loved your show last season, how did you construct such elaborate pieces, and who does all the handiwork such as embroidery for you?
I have my own atelier in Istanbul which allows me to experiment with intricate and innovative haute couture techniques. All my embroidery is done in-house.

You have had your own brand since 2008, what has been the journey so far?
It’s been a rollercoaster ride…

What did you learn working with the likes of Alberta Ferretti and Dice Kayak?
Working at Ferretti was my first experience after graduating from Istituto di Maragoni in Milan, so it shaped my character and allowed me to hone my skills to haute couture.

This season you’ve been inspired by the 1920s – how have you translated this time period into a modern collection?
The collection denotes concealed sexuality and merges androgynous shapes with allusive femininity.

What kind of materials have you worked with for the new collection?
Luxe stone-washed silk and silk chiffon, S/S 2014 plays on transparency in a muted palette of white, smoke, navy and candy pink.

How easy was it to set up a flagship store in Istanbul and who are your customers?
My success in Istanbul led to the opening of my flagship store in Akmerkez, and the demand from my private clients mean it has grown every season. My next goal is to open stores in London and New York.

What is it like to work in Turkey in the fashion industry: what are the perks and the challenges?
I am well established as a designer in Turkey so I have much support. London is the platform to build the label internationally.

Zeynep Tosun shows on the catwalk at Freemasons’ Hall with Fashion Scout on Saturday 14th September.

Categories ,Akmerkez, ,Alberta Ferretti, ,Dice Kayak, ,Fashion Scout, ,Ferretti, ,Freemasons’ Hall, ,Hidden, ,interview, ,Istanbul, ,Istituto di Maragoni, ,Laura Hickman, ,preview, ,S/S 2014, ,Zeynep Tosun

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