Amelia’s Magazine | Christmas Nail Art and Nail Varnish Gift Guide 2012

Beauty Portrait by Sine Skau
Christmas Beauty by Sine Skau.

The beauty and fashion world’s obsession with fabulous nails seems to show no sign of waning: in fact, the speed with which images appear on the #nailart hashtag on instagram is mind boggling (go on, try searching). There are a lot of people obsessed with what to put on the end of their pinkies… nail art, it seems, is the ultimate expression of creativity in a consumer society where hard manual labour is no longer the norm. Tap-tapping on a computer or iphone is of course the perfect way to admire beautiful nails, and who can resist getting swept away in the fun?

Snow Queen by Dom&Ink
Snow Queen by Dom&Ink.

My new found love affair with nail varnish stems from the fact that I’ve realised what a great beauty lift it is and I can usually fit in a new set of nails in the slim gap between Snarfle going to sleep and my own bedtime. Also, my nails are way stronger now that I am a mum, which makes it easier to wear nail varnish on a regular basis: I put it down to all that breast milk I’m making.

Summer tans (if you were lucky enough to get one) may be nothing more than a distant memory but there’s plenty of fun to be had with winter beauty. Here’s my guide to some festive ideas for nails this Christmas time.

Ciate caviar manicure
I had my nails done with a Ciate Caviar Manicure during the Snow PR press day a few weeks ago: this look is a major nod to the texture trend currently rampaging through the nail world (shatter top coats have given away to 3D textures like the Caviar micro baubles and matte looks such as velvet, leather and concrete). It’s supposed to be worn on its own but my rainbow was done with an orange base, and it looks like my nails are caked in hundreds and thousands: good enough to eat.

Ciate christmas advent calendar nail polish
Ciate Christmas advent calendar. Image courtesy of Lily Pebbles.

Unfortunately it didn’t last. Having said that in general I am a big fan of Ciate nail polishes – they look ever so pretty in their square pots adorned with a little black bow, and the basic colours last really really well. I’d love to have one of their sweet little advent calendars (above) : a new colour in a mini pot every day.

Christmas glitter nails nail art
For a more easy going textured effect there’s nothing like applying a heavy dose of glitter to get that Christmas mood; which is exactly what I did today when I found this metallic pink glitter varnish at the bottom of my in nail polish tin.

polish infatuated opi skyfall nail polish The living daylights
The Living Daylights by OPI. Image courtesy of Polish Infatuated.

If you want a more up to the date look you could go for OPI‘s The Living Daylights, part of their Skyfall range, to tie in with the Bond movie of the same name. Here seen on a dark base coat.

OPI_gold flake top coat
OPI gold flake top coat. Image courtesy of Sparkly Vernis.

I’d personally love a pot of the real gold flake nail varnish too: it creates a kind of supremely luxe leopard spot effect. How delightfully decadent.

christmas-nail-art-designs-red snowflakes
Moving on to more trends: there are a lot of snowflake transfers around – I’ve never tried them but they seem an easy way to achieve something wintery. Above is a fun look I found online. There are some great Holiday themed wraps available from Minx Nails.

I asked nail enthusiast Laura Thompson of Clothes Hound to put together some special Christmas nail art for me, and here’s what she came up with:

clothes hound nail art christmas snow storm hands

Watch the tutorial for how to create Snow Storm nails above.

Laura writes ‘Christmas Crackers – theres no such thing as ‘too much’ at Christmas time, so here is just about every festive nail I could think of. I think my personal favourite is the ombre style snow storm with sleigh silhouette (above), but it’s so hard to choose I may just have to have a new design for each week in the lead up to the big day!’

clotheshound_christmas nail art
clothes hound nail art christmas wheeltools
‘To create the designs on my wheel I’ve used a variety of polishes (see photo), sponges, a striping brush, dotting tool, a wooden skewer and nail art pens. I’m a big fan of Ebay for nail art products; that’s where I get my pens, gems and tools. I try to use household products as much as possible to make it easier for others to recreate.’

I also love these Christmas nail art suggestions on We Were Raised By Wolves. And for those who are really serious about their nails: here are some great ideas for presents from some of my favourite brands (the ones that have both great coverage and staying power):

Couture nails inc nail art christmas gift
This couture set by Nails Inc is bling-tastic. Pick your favourite crystal encrusted lid, add the coloured varnish of your choice, and personalise the gift box with stickers.

Baublebar and Essie christmas gift nail art
Jessica nails offers a cute little trinket box with two Christmassy shades, but it is another brand that really comes up trumps. Essie has teamed up with Baublebar to offer you a bespoke set of bangles to go with your nail varnish: I think this idea just about sums up how important nails have become – now you can accessorise to match your nail varnish rather than the other way around. Go on, give in to wonderful nails: tis the season to enjoy them.

Categories ,#nailart, ,2012, ,3D textures, ,Advent Calendar, ,Baublebar, ,Beauty, ,bespoke, ,Bling, ,Bond, ,Breastfeeding, ,Caviar Manicure, ,Christmas, ,Ciate, ,Clothes Hound, ,concrete, ,couture, ,Crystal, ,Dom&Ink, ,Essie, ,Fake Tan, ,Gift Guide, ,Holiday, ,instagram, ,Jessica, ,Laura Thompson, ,leather, ,Lily Pebbles, ,Matte, ,Mini Mani Month, ,Minx Nails, ,Nail Art, ,Nail Polish, ,Nail Transfers, ,Nail Varnish, ,Nail Wrap, ,Nails Inc, ,OPI, ,Polish Infatuated, ,Self Tan, ,Shatter top coat, ,Sine Skau, ,Skyfall, ,Snarfle, ,Snow PR, ,Snow Storm, ,Snowflake, ,Sparkly Vernis, ,Summer Tan, ,Tanning, ,Textures, ,The Living Daylights, ,trend, ,Trinket box, ,Velvet, ,We Were Raised by Wolves

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Amelia’s Magazine | Alternative Fashion Week at Spitalfields: Hatastic!

Hatastic! by Chloe Haywood

This week I have been mostly attending Alternative Fashion Week in Spitalfields market, buy more about every day at lunchtime. Every day that is except Monday, see when I forgot to go. I was reminded of the event on my way into town when I came across a row of colourful girls perched on a wall nearby like a flock of cold parrots. All were sporting fantastical and over the top contraptions on their head. Aha! I just had time to stop, take some pics and hand out my card.

Hatastic! by Chloe Haywood
Hatastic! by Chloe Haywood
Hatastic! by Chloe Haywood

Later that night I was contacted by the designer of the hats, Chloe Haywood from sexy Surrey. Hatastic! was launched in 2009 and this was her first catwalk show. She sells on www.folksy.com and is happy to take commissions for hats and fascinators created from recycled oddments that she finds in charity shops. These are not for the feint hearted and some creations worked a whole lot better than others: much as I applaud the upcycling of as much junk as possible, those based on children’s toys – including a windmill and a rainbow spring – looked gimmicky and cheap; but the red bow, dollar bill and dice versions looked quite fabulous and would make handy accessories for stylists or those unafraid of making a statement a la Isabella Blow (RIP).

Hatastic! by Chloe Haywood
Hatastic! by Chloe Haywood
Hatastic! by Chloe Haywood

Categories ,Alternative Fashion Week, ,Chloe Haywood, ,Fascinators, ,Hatastic!, ,hats, ,Isabella Blow, ,Recyling, ,spitalfields, ,Toys, ,Upcycling

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Amelia’s Magazine | Alternative Fashion Week

Monday 20th

Slow Club is a duo formed by Charles and Rebecca, this web buy information pills who both come from Sheffield. He does the singing and plays the guitar; she deals with the drums and all sorts of weird instruments, from bottles of water to wooden chairs. The result? You can go hear for yourself tonight at Barfly.
7pm. £5.

slowclub.jpg
Slow Club

Tuesday 21th

We Fell To Earth and special guests at the ICA theatre. Richard File (UNKLE) and PJ Harvey-ish singer/bassist Wendy Rae doing something that they call “sinister and kind of arousing rock music”.
8pm. £10.

toearth.jpg
We Fell To Earth

Wednesday 22th
Vessels will be at Buffalo Bar this Wednesday launching “Retreat”, a collection of songs including a single, some remixes and an unreleased track by this Leeds five-piece.
8pm. £6.

vessels.jpg
Vessels

Thursday 23th
Camera Obscura make a come back with “My Maudlin Career”, the band’s fourth studio album that is coming out today.
All their sweet freshness that you could feel from the first single out entitled “French Navy” will be performed on the stage of Shepherds Bush Empire next Thursday.
7pm. £13.50.

camera_obscura.jpg
Camera Obscura

Friday 24th

Je Suis Animal single launch party for the upcoming release ‘The Mystery of Marie Roget’ 7″ at The Victoria. Support comes from Betty and The Werewolves and Hong Kong In The 60s. People from Twee as F*** also promise free cupcakes for earlybirds so that is a Friday night out you can not miss.
9pm. £6/ 5 concessions.

jesuis.jpg
Je Suis Animal

Saturday 25th

The Camden Crawl Festival brings the best of Indie to town. Line up for Saturday looks like great performances will be on stage. The Maccabees, Little Boots, Marina And The Diamonds and The Golden Silvers are only a few to be named.
12pm. £32.50 (Saturday only).

golden.jpg
The Golden Silvers

Sunday 26th
Due to the Casiotone for the Painfully Alone‘s sell-out London show on 27th April, a new show has been added on Sunday 26th April – also at The Luminaire. Releasing their fifth album, Vs. Children, the band succeeded to make a record that feels just as warm and intimate as the first.
7:30pm. £8.50, adv £8.

casiotone.jpg
Casiotone for the Painfully Alone
On the cover of this CD, sickness Caroline Weeks appears to be a healthy, seek pink-skinned young woman. However, sildenafil fill your ears with her music, and you will be in no doubt that she is a ghost. And her clarinettist, too. Ghosts! Caroline has been to the other side, and seen things, and now wanders around my auditory cortex in a Victorian gown, lamenting the moment that life’s glories were cruelly wrenched from her grasp. Maybe Caroline drowned in a lake, or caught one of those Jane Austen chills, or fell under a horse, or was cuddled to death by an overaffectionate simple boy cousin. I can’t begin to imagine what happened to her polter-woodwindist. Probably choked on his reed.

cw1.jpg
This is the spookiest music I have heard in a long time. She feels like a sister to SixToes, playing with similar moods, guitar work and larynx-trembling. But much spookier. I can’t help but think of Winona Ryder in Beetlejuice, a morbid teenager rejecting the world from her wilfully glum bedroom. So it’s not a huge surprise to discover that Caroline is also Ginger Lee, colleague of Natasha Khan in Bat For Lashes. Although you can actually dance to some of Natasha’s ditties, there is the moody, brooding moroseness there too. But while Bat For Lashes keeps this in the realm of relationships with sprinklings of dreamy visions, Caroline Weeks takes it to the pure Victorian pre-Pankhurst inner world of reflective femininity.
It turns out that all the lyrics are taken from the poems of Edna St. Vincent Millay, an early Twentieth Century American who was the first woman to win the Pulitzer Prize for poetry. Musically, it is very accomplished. Recorded quite simplistically, with a few dramatic reverb effects, the instrumentation has plenty of room to shine. The guitar gently drifts between dextrous, finger-picked, rhythmic regularity and airy pausing in a lovely, caressy, wavey kind of way. But it’s the tender voice that dominates, or haunts, the album. Caroline sings to you. It’s deeply personal, and unwavering in its humourless, sorrowful plea. And there is much depth of feeling and depth of lyric, which I cannot really do justice to here.
This is simply music to surrender to. Alone. Dim the lights, let the shadows fall across your soul and be utterly, utterly alone with the ghost of Caroline Weeks.

La Weeks is performing at The Good Ship in Kilburn on May 19.
Tuesday 21st April

2pm
Institute of Education?
20 Bedford Way, buy
?London WC1H 0AL?

“How to Educate Children in the UK About Sustainable Development”
discussion with Professor Randall Curren, more about Institute of Education. Info: fbrettell@ioe.ac.uk or call 020 7612 6000

Lea%20JaffyEarth_kids.jpg
(Image courtesy of Lea Jaffy, email leajaffy_1@hotmail.com for further illustrations)

Wednesday 22nd April

“The Green Agenda: Are We Engaging The Consumer?”
9:30am

Dorich House Museum
67 Kingston Vale,
London SW15 3RN

The rise and rise of the green agenda is creating an ever increasing number of green initiatives, CSR projects, and local and national government proposals. Almost all organisations – both commercial and non commercial – want to establish their green credentials and communicate them to the consumer.
To explore these issues and to find new ways of engaging the customer, Kingston University has brought together a number of leading experts from a wide range of sectors – manufacturing, retailing, NGO’s, academics and a number of consultancies.
For full programme information and to book please go to http://business.kingston.ac.uk/flavor1.php?id=398.
Contact: Wendy Eatenton
?Tel: 020 8547 2000 ext. 65511
?Email: rm.rettie@kingston.ac.uk

“Can Developing Country Needs For Energy Be Met Without Causing Climate Change”

LeaJaffyEnergy3world.jpg
(Image courtesy of Lea Jaffy, email leajaffy_1@hotmail.com for further illustrations)

1.00pm
Committee Room 14
Palace of Westminster, London
SW1A 2PW
Recent studies suggest a large potential for clean energy projects in Sub-Saharan Africa; if fully implemented, they could provide more than twice the regions current installed power-generation capacity. It has been posited that Latin America has a comparative advantage in maximizing clean energy opportunities; energy consumption could be reduced by 10 percent over the next decade by investing in energy efficiency. This suggests that the adoption of clean energy technologies typically results in a “win:win” situation for developing countries: reducing costs and emissions.
But many developing countries have been failing to reach their full productive potential for years. Growth diagnostic studies in many developing countries regularly identify constraints such as lack of grid electricity and poor infrastructure. Typically, levels of investment in the electricity sector in developing countries are around 50 percent of needs. Credit constraints mean that the cheapest available options are often chosen as opposed to those that deliver environmental benefits. So can developing country needs for energy be met without causing climate change?  How can developing countries be incentivised to adopt cleaner energy? And what steps do developed countries need to take to facilitate this?

Professor Sir David King, Gordon MacKerron. Info: 7922 0300/ meetings@odi.org.uk/ ODI

Thursday 23rd April

“Financial Meltdown and The End of the Age of Greed”

Aaron%20capitalist_final.jpg
(Image courtesy of Aarron Taylor, www.aarrontaylor.com)

7pm
Frontline Club, 13 Norfolk Place, W2 1QJ
Info: 7479 8950
£10 Online booking now available
This event will be moderated by Michael Wilson, Business Editor of Sky News
Paul Mason talks about the ongoing financial crisis that has brough the global economy to the brink of depression. Gordon Brown hailed the result of deregulation as the ‘golden age’ of banking in the UK. Mason will give insights into how deregulation is at the heart of the collapse of the banking system in September and October 2008 and how it led to expanded subprime mortgage lending, an uncontrollable derivatives market, and the lethal fusion of banking and insurance.
http://www.frontlineclub.com/events/


Saturday 25th April

People’s Republic of Southwark April Mini Eco-Fair
People’s Republic of Southwark
Brandon Street/Orb Street
SE17

12.00pm – 4.00pm 
On Saturday 25th April, 12-4pm, People’s Republic of Southwark’s mini eco-fair goes all the way to SE17, to the Nursery Row Park http://www.nurseryrowpark.org/SaveNurseryRow/Welcome.html , a beautiful green space located just behind the East Street Market (between Brandon and Orb Street).?? We are hoping to have another great day out for everyone and some of the activities for the day are:?- mulching the orchard?- planting sunflower seeds?- making art?- a free shop (space where you can swap/give away/take things you need for free – bring easy-to-carry usable things you don’t need, ex clothes, dvds, books. and swap them for something you do need or simply give them away to someone who does; please don’t bring anything bulky or electrical)?- seed swap (get your window boxes, balconies, gardens ready for spring and summer)?- you can also find out about local environmental projects, issues and campaigns. ?Or just come along for a chat
Prepare to throw your sensibilities and all sense of conventionality out of the window! Why I hear you scream? Well, search this week sees Alternative Fashion Week bombard an unsuspecting Spitalfields in all its wonderful obscurity. Forget all the opulence of London Fashion Week; Alternative Fashion Week is going to assail you with raw, viagra buy un-censored Fashion Design.

alternative_2.jpg

The event unlike London Fashion Week is open to everyone and free for the designers to participate. It will be running all this week from the 20th-24th of April at Spitalfields Traders Market. So get your skates on people and get on down for all the outlandish action. With 15 shows a day, it will see at least 10,000-hop foot through their doors. Applicants range from recent graduates to independent designers keen to establish themselves in the fashion sphere. The participants are an eclectic range of designers from a myriad of different fields from the theatre to circus, so be prepared for a vivacious show. In conjunction with the free daily shows, the event hosts an adjacent market from noon till three showcasing a whole treasure trove of accessories, Womenswear and textiles for us to feast upon.

alternative_01.jpg

Here is a sneak peak at one of the accessory designers that will showcase her A/W collection at the event. Helen Rochfort’s innovative designs focus on all things delectable. Infact just glancing at her liquorice allsorts bag is enough to have me running to the nearest sweet shop for a fix. She describes her delectable designs as simply “ a sprinkling of vintage and a dusting of retro all whipping together with a kitsch twist of humour” So keep your eyes out for Rochfort’s designs, they are hard to miss!

alternative_05.jpg

The event prides itself on its promotion of sustainable fashion, and actively supports recycling and ethical sourcing. It’s organizers are The Alternative Arts, a group based in East London that invests in local artists and projects in the community. Its overriding ethos is the importance of accessible fashion and art in the public domain.

alternative_03.jpg

alternative_fashion6.jpg

The event is a riot of creativity that questions our ideological view of fashion design; Alternative Fashion Week provides that vital foundation for applications to bridge the gap between them and the seemingly intimidating abyss of the fashion industry.

alternative_07.jpg

alternative_fashion7.jpg

So keep your eyes peeled as Amelia’s Magazine will be reporting from the front line this week to bring you all the zany fun and frolics!

Categories ,Alternative Fashion Week, ,Fashion Design, ,London Fashion Week, ,Spitalfields

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Amelia’s Magazine | 8 Tips for Making a Successful Impression at Alternative Fashion Week

Alternative Fashion Week Day 5 2010
All photography by Amelia Gregory.

Alternative Fashion Week is a wonderful thing, visit this site truly, no rx but as I have written about it over the past week the one thing that has struck me time and time again is the lack of information surrounding the event and its participants. As I tried to research the designers it has, at times, felt a bit like I have adopted the mantle of a detective. I am truly flabbergasted at the lack of facts available to any interested parties wanting to chase up a fashion designer.

Quite often within the arts there seems to be huge support to launch a creative endeavour, and then zero ongoing relationship, including making it as easy as possible for someone to contact a designer or artist. The sheet that I received listing the designers showing at Alternative Fashion Week was almost impossible to read. Not only did it bear no relevance to who showed on what day (understandable – I am sure things changed around at the last minute) but the designers weren’t even listed in alphabetical order. I mean c’mon folks, I know money must be tight, but this was an unforgivable error. I tried to be as accurate as possible in my reviews but it took so long to cross check the names that a lazier journalist would simply have given up, thus denying the designers promotion.

Alternative Fashion Week Day 5 2010 Immani da silva
This is not fashion by the way, this is glamour modelling.

I imagine sponsorship money was quickly prioritised for other things: a (naff) band, a proper stage, marquees etc. But in my opinion the part that was neglected is one of the most important, and that is providing the selected designers with the knowledge and networks to ensure that their catwalk show wasn’t a one-off shot at recognition. This should come in the form of advice not only of how to maximise impressions on the day, but also before the show, and well beyond. Alternative Fashion Week doesn’t even have it’s own website, but a grotty html page on the Alternative Arts website. It’s pretty pathetic, truth be told. Alternative Fashion Week should at least have it’s own blog: hardly a costly thing to set up. It should be on twitter, and it should have a website presence of its own with profiles of every designer involved, with links to their own websites.

And this is where I get really irked: almost none of the designers involved had a website, or any kind of web presence. Believe me, I spent enough time googling all of them to know what is out there. There’s really no excuse for this – the first thing anyone does if they want to find out about something – anything – these days, is to google it. It takes moments to set up a blog, twitter feed, LinkedIn profile or Facebook fan page, and it’s such an easy way to let people know what you do and how they can find you. Neither did many of the designers have a business card on them ready to hand out. And there’s more…

Alternative Fashion Week Day 5

In the absence of any visible web support from the people behind Alternative Fashion Week, here then is my DIY guide to fashion designers who want to make an impression, based on my observations backstage at the 2010 shows in Spitalfields Market. I don’t by any means offer this as a conclusive list, but something that will hopefully be helpful for anyone taking part in a similar event in the future. And this applies to any catwalk show anywhere in the world, or at a push, to almost any creative event (apart from the model bit obviously):

8 Tips for Making a Successful Impression at Alternative Fashion Week:

Beforehand:
1. I know you’re busy, we all are. But if you are going to do a massive promotional event, make sure that you take a tiny bit of time to set up some kind of web presence beforehand. It takes MOMENTS to set up your profile on a social network. You should really have a professional presence on your own website or blog, Facebook, LinkedIn and Twitter, but if you’re too busy to get your head around all of them I would absolutely implore you to set up a twitter feed with a good url that reflects your professional name. It literally takes no time at all. Start twittering about everything that is happening in the run up to your catwalk show – all the hard work, who you are speaking to, where you source your materials from, all of that kind of thing – a few weeks before hand. And set up a blog to post photos of your work. This is also really simple, and you can link it to your twitter every time you post something.

Alternative Fashion Week day 3 2010 Am Statik
Models for Am Statik.

2. Send out a promotional email to anyone you think might be interested. Amy Day of Am Statik sent me an email a week or so before Alternative Fashion Week which I skim read. I’d never heard of her before but she included some nice photos, which not only reminded me to attend all of the shows, but meant that I remembered her name when she presented her clothes on the catwalk. She was also there handing out business cards and being photographed with her models at the end. And she has a website, a Facebook page and a twitter feed. Take note: this is how it should be done.

On the Day:
3. Make sure you have got business cards in your hands at all times (or in a pocket, or in a bag over your shoulders) These should have a contact email and any web presence printed on them. Plus an image of your collection wouldn’t hurt either so that people will remember which one it is. Business cards are extremely easy and cheap to print these days. Try Moo.com. If someone looks interested, for god’s sake don’t wait for them to ask, just give them a business card. Even an interested person will find it really hard to remember your name when they’re watching so many shows. And ask them for their business card, or their name (and remember it). If your hands are full find a willing friend to help you out – maybe they can go around handing out promotional postcards to the audience whilst you are running around backstage liking a whirling dervish?

4. Models: I would highly recommend that you find your own models. Quite a lot of people at Alternative Fashion Week were sharing models which meant they didn’t have time to stop and pose after the catwalk. Yes, it can seem daunting to find your own, but it is possible, and they don’t have to be perfect. Either cajole friends into doing it, or go chat up some cute people on the street (otherwise known as street-casting, a great way to talk to attractive people!) If you have to hand your models over to another designer straight away then they won’t be able to hang around backstage and in the audience, showing off your designs and generally being available for lots of lovely photographs.

5. Make sure your models know that the camera is their friend on the big day – your friend/mum/sister may normally hate posing for photographs but it is their job to make your clothes look fabulous – so tell them to pose like their life depends on it, or artfully continue what they’re doing (photographers like natural documentary style reportage too) whenever they see a camera pointing in their direction, even when they have left the catwalk. Being shy is no good, so if at all possible pick your most exhibitionist cohorts to model. You want as many fabulous photos of your designs to be taken as is humanly possible because you never know where those pictures are going to end up. They could just make the front page. Which is not to be sniffed at, even if it is just the front page of East End Life.

Alternative Fashion Week Elif Muzaffer
Elif Muzaffer makes sure she is in the photo with her models. I would not always recommend this – make sure the photographers are also able to get shots of the models alone.

Afterwards:
6. If anyone showed interest in your collection then you should follow them up in the first few days after the show. Do not rest on your laurels! This is your chance, so grab it. If they gave you their card send them a friendly email to say it was nice to meet them, and if they didn’t go and google them – if they are professional they will have a website presence (as you should do) – and then get in touch. Elif Muzaffer was very proactive in contacting me after I gave her my business card; not only did she email me that very night, but she promptly set up a blog when I asked how I could link to her. She did it there and then, complete with pictures from the catwalk, so that I could link to it from my online review. It’s never too late to get on top of your web presence.

7. Update your social media as soon as possible – get on twitter and start raving about how great your catwalk show was. Post pictures of your collection on your blog. Get into the habit of googling your name and that of your professional fashion brand to see who is talking about you. It’s what every professional does! Use Google Alerts for this – a very handy service that tracks who is talking about you so you don’t even need to. Then twitter about all this lovely press you are getting, so people can see how well you are doing. It’s all about creating that elusive “buzz” if you want to have a stella career in fashion.

8. Don’t ever just expect to sit back and relax. The work never stops in this industry – you’ve got to be constantly promoting yourself, and if you’re serious about becoming a fashion designer this aspect of your chosen career will never let up. Your exposure on the catwalk at Alternative Fashion Week is merely the start. As with every creative industry, it doesn’t matter how talented you are, if you don’t promote yourself then you will never be as successful as you could be. Unless you were born with famous parents of course. Peaches Geldof, Lily Allen, ahem.

Good Luck! and if you’ve got any other tips, I’d love to hear them in the comments below.

Categories ,Alternative Fashion Week, ,Am Statik, ,Amy Day, ,Blogging, ,Buzz, ,East End Life, ,Elif Muzaffer, ,Facebook, ,Google Alerts, ,lily allen, ,LinkedIn, ,Modelling, ,Peaches Geldof, ,photography, ,spitalfields, ,Tips, ,twitter

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Amelia’s Magazine | 8 Tips for Making a Successful Impression at Alternative Fashion Week

Alternative Fashion Week Day 5 2010
All photography by Amelia Gregory.

Alternative Fashion Week is a wonderful thing, visit this site truly, no rx but as I have written about it over the past week the one thing that has struck me time and time again is the lack of information surrounding the event and its participants. As I tried to research the designers it has, at times, felt a bit like I have adopted the mantle of a detective. I am truly flabbergasted at the lack of facts available to any interested parties wanting to chase up a fashion designer.

Quite often within the arts there seems to be huge support to launch a creative endeavour, and then zero ongoing relationship, including making it as easy as possible for someone to contact a designer or artist. The sheet that I received listing the designers showing at Alternative Fashion Week was almost impossible to read. Not only did it bear no relevance to who showed on what day (understandable – I am sure things changed around at the last minute) but the designers weren’t even listed in alphabetical order. I mean c’mon folks, I know money must be tight, but this was an unforgivable error. I tried to be as accurate as possible in my reviews but it took so long to cross check the names that a lazier journalist would simply have given up, thus denying the designers promotion.

Alternative Fashion Week Day 5 2010 Immani da silva
This is not fashion by the way, this is glamour modelling.

I imagine sponsorship money was quickly prioritised for other things: a (naff) band, a proper stage, marquees etc. But in my opinion the part that was neglected is one of the most important, and that is providing the selected designers with the knowledge and networks to ensure that their catwalk show wasn’t a one-off shot at recognition. This should come in the form of advice not only of how to maximise impressions on the day, but also before the show, and well beyond. Alternative Fashion Week doesn’t even have it’s own website, but a grotty html page on the Alternative Arts website. It’s pretty pathetic, truth be told. Alternative Fashion Week should at least have it’s own blog: hardly a costly thing to set up. It should be on twitter, and it should have a website presence of its own with profiles of every designer involved, with links to their own websites.

And this is where I get really irked: almost none of the designers involved had a website, or any kind of web presence. Believe me, I spent enough time googling all of them to know what is out there. There’s really no excuse for this – the first thing anyone does if they want to find out about something – anything – these days, is to google it. It takes moments to set up a blog, twitter feed, LinkedIn profile or Facebook fan page, and it’s such an easy way to let people know what you do and how they can find you. Neither did many of the designers have a business card on them ready to hand out. And there’s more…

Alternative Fashion Week Day 5

In the absence of any visible web support from the people behind Alternative Fashion Week, here then is my DIY guide to fashion designers who want to make an impression, based on my observations backstage at the 2010 shows in Spitalfields Market. I don’t by any means offer this as a conclusive list, but something that will hopefully be helpful for anyone taking part in a similar event in the future. And this applies to any catwalk show anywhere in the world, or at a push, to almost any creative event (apart from the model bit obviously):

8 Tips for Making a Successful Impression at Alternative Fashion Week:

Beforehand:
1. I know you’re busy, we all are. But if you are going to do a massive promotional event, make sure that you take a tiny bit of time to set up some kind of web presence beforehand. It takes MOMENTS to set up your profile on a social network. You should really have a professional presence on your own website or blog, Facebook, LinkedIn and Twitter, but if you’re too busy to get your head around all of them I would absolutely implore you to set up a twitter feed with a good url that reflects your professional name. It literally takes no time at all. Start twittering about everything that is happening in the run up to your catwalk show – all the hard work, who you are speaking to, where you source your materials from, all of that kind of thing – a few weeks before hand. And set up a blog to post photos of your work. This is also really simple, and you can link it to your twitter every time you post something.

Alternative Fashion Week day 3 2010 Am Statik
Models for Am Statik.

2. Send out a promotional email to anyone you think might be interested. Amy Day of Am Statik sent me an email a week or so before Alternative Fashion Week which I skim read. I’d never heard of her before but she included some nice photos, which not only reminded me to attend all of the shows, but meant that I remembered her name when she presented her clothes on the catwalk. She was also there handing out business cards and being photographed with her models at the end. And she has a website, a Facebook page and a twitter feed. Take note: this is how it should be done.

On the Day:
3. Make sure you have got business cards in your hands at all times (or in a pocket, or in a bag over your shoulders) These should have a contact email and any web presence printed on them. Plus an image of your collection wouldn’t hurt either so that people will remember which one it is. Business cards are extremely easy and cheap to print these days. Try Moo.com. If someone looks interested, for god’s sake don’t wait for them to ask, just give them a business card. Even an interested person will find it really hard to remember your name when they’re watching so many shows. And ask them for their business card, or their name (and remember it). If your hands are full find a willing friend to help you out – maybe they can go around handing out promotional postcards to the audience whilst you are running around backstage liking a whirling dervish?

4. Models: I would highly recommend that you find your own models. Quite a lot of people at Alternative Fashion Week were sharing models which meant they didn’t have time to stop and pose after the catwalk. Yes, it can seem daunting to find your own, but it is possible, and they don’t have to be perfect. Either cajole friends into doing it, or go chat up some cute people on the street (otherwise known as street-casting, a great way to talk to attractive people!) If you have to hand your models over to another designer straight away then they won’t be able to hang around backstage and in the audience, showing off your designs and generally being available for lots of lovely photographs.

5. Make sure your models know that the camera is their friend on the big day – your friend/mum/sister may normally hate posing for photographs but it is their job to make your clothes look fabulous – so tell them to pose like their life depends on it, or artfully continue what they’re doing (photographers like natural documentary style reportage too) whenever they see a camera pointing in their direction, even when they have left the catwalk. Being shy is no good, so if at all possible pick your most exhibitionist cohorts to model. You want as many fabulous photos of your designs to be taken as is humanly possible because you never know where those pictures are going to end up. They could just make the front page. Which is not to be sniffed at, even if it is just the front page of East End Life.

Alternative Fashion Week Elif Muzaffer
Elif Muzaffer makes sure she is in the photo with her models. I would not always recommend this – make sure the photographers are also able to get shots of the models alone.

Afterwards:
6. If anyone showed interest in your collection then you should follow them up in the first few days after the show. Do not rest on your laurels! This is your chance, so grab it. If they gave you their card send them a friendly email to say it was nice to meet them, and if they didn’t go and google them – if they are professional they will have a website presence (as you should do) – and then get in touch. Elif Muzaffer was very proactive in contacting me after I gave her my business card; not only did she email me that very night, but she promptly set up a blog when I asked how I could link to her. She did it there and then, complete with pictures from the catwalk, so that I could link to it from my online review. It’s never too late to get on top of your web presence.

7. Update your social media as soon as possible – get on twitter and start raving about how great your catwalk show was. Post pictures of your collection on your blog. Get into the habit of googling your name and that of your professional fashion brand to see who is talking about you. It’s what every professional does! Use Google Alerts for this – a very handy service that tracks who is talking about you so you don’t even need to. Then twitter about all this lovely press you are getting, so people can see how well you are doing. It’s all about creating that elusive “buzz” if you want to have a stella career in fashion.

8. Don’t ever just expect to sit back and relax. The work never stops in this industry – you’ve got to be constantly promoting yourself, and if you’re serious about becoming a fashion designer this aspect of your chosen career will never let up. Your exposure on the catwalk at Alternative Fashion Week is merely the start. As with every creative industry, it doesn’t matter how talented you are, if you don’t promote yourself then you will never be as successful as you could be. Unless you were born with famous parents of course. Peaches Geldof, Lily Allen, ahem.

Good Luck! and if you’ve got any other tips, I’d love to hear them in the comments below.

Categories ,Alternative Fashion Week, ,Am Statik, ,Amy Day, ,Blogging, ,Buzz, ,East End Life, ,Elif Muzaffer, ,Facebook, ,Google Alerts, ,lily allen, ,LinkedIn, ,Modelling, ,Peaches Geldof, ,photography, ,spitalfields, ,Tips, ,twitter

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Amelia’s Magazine | Alternative Fashion Week 2010 at Spitalfields Market: An Introduction.

Alternative Fashion Week Spitalfields 2010

Alternative Fashion Week is a funny old beast, stuff one that I’ve been getting to know rather well over the past week. And really getting to become rather fond of. Every day I rock up at 1.15pm with no idea of what the day’s catwalk show will bring. Generally I come skidding to a halt on my bike just as the stout lady with the microphone finishes giving her daily spiel to the audience, which is a funny old mixture of family, friends, industry pundits (apparently, though I didn’t seen anybody I know) and interested city boys and labourers.

Alternative Fashion Week Spitalfields 2010

On Tuesday I was still a novice, so I asked the lady at the back with a clipboard if I could sit down – being as I was press and that’s what it said on my ticket. “No.” She told me bluntly. “Not if you haven’t reserved a seat.” Oh alright then.

Alternative Fashion Week Spitalfields 2010
Don’t hassle this lady. She’s very busy. She ensures that everyone gets out on the catwalk on time.

One major issue with this event is the lack of surrounding information – Alternative Fashion Week doesn’t have much of an online presence and the bumpf that I got sent in the post was basic to say the least. It certainly didn’t warn me that I needed to RSVP or go fuck myself. I always find it amusing how, because of the way I dress and the fact that I carry a big professional camera with me (photographers generally being the scum of the earth and all that), I am treated in a certain way. Oh world of fashion, you do make me larf. Still, I like to travel incognito, so it suits me.

Alternative Fashion Week Spitalfields 2010
Some of the audience really aren’t going to help you get ahead in fashion – bemused city workers look on.

Alternative Fashion Week Spitalfields 2010
The band. They’re quite naff.

Now I actually think that the lack of a seat was a blessing in disguise – I spent about ten minutes on day one attempting to watch the catwalk shows front stage before realising that there was far more fun to be had hanging around the back, where a big old melange of models, designers, city workers, pervy middle aged male photographers and screaming organisers raced about like mad things – it made for far more interesting photos, and I got to boss the girls around when they come off stage. (Something none of the other photographers seemed to do. It must be something to do with my background as a fashion photographer because I have no qualms with telling a model how to pose. Though of course the rest of the cameras descended in front of me like locusts once I’d arranged a shot.) So whilst I can report generally on the outfits, I have no idea what any of the catwalk presentations were like. Not that I think that matters – it’s the clothes that are important, right?

Alternative Fashion Week Spitalfields 2010
“Hello young lady, can I take a photo of you because you don’t appear to have a bra on.” Believe me, there was only a pair of nipple tassles under that jacket.

The standard at Alternative Fashion Week is massively variable but amongst the huge quantity of stuff there are some really interesting designers to be found – ones that I would wager money on becoming successful. So it’s important to give into the undeniable exuberance of the occasion: everyone is quite simply having a ball. Some of the “models” may be slightly ropey, some of the designs outstandingly bad, but the fact that such an event exists to promote up and coming talent is a good thing. It’s just a shame they don’t have more resources to make sure that each designer gets as much promotion as possible: I had real trouble trying to figure out which was which. And that I at least had the choice of a seat if I had wanted.

Alternative Fashion Week Spitalfields 2010
Model or mum? You decide. Perhaps both. There are all comers here.

Alternative Fashion Week Spitalfields 2010 Alex Seroge
Alex Seroge showed a very strong collection.

Alternative Fashion Week Spitalfields 2010
Great styling from Hayley Trezise.

Over the week I have got better at making a note of who all the designers are, no mean feat when juggling camera, iphone and twitter updates. So if you see your work on my website and it hasn’t been properly credited do drop me a note and let me know. I’ve also learnt a lot about what you should and shouldn’t do at Alternative Fashion Week if you want to make an impression – and that shall be the subject of another post.

Alternative Fashion Week Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Kimberley Startup.

Alternative Fashion Week Day Spitalfields 2010
Havering College get ready to go on stage.

Alternative Fashion Week Day Spitalfields 2010
Adel Andic.

Alternative Fashion Week Day Spitalfields 2010
Maartje de Man.

Alternative Fashion Week Day Spitalfields 2010
It’s tough when your bum is hanging out in the street.

Alternative Fashion Week Day Spitalfields 2010
Checking through the running order backstage.

Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Backstage for Eliza Maher.

You can read many more blog posts about Alternative Fashion Week 2010 on this site.
Blog post on Hatastic! on day 1
Blog post on day 2
Blog post on day 3
Blog post on day 4 and second part here
Blog post on day 5 and second part here
Blog post on day 5 Chelsea BA Textiles Show
Plus my 8 Tips for Making a Successful Impression at Alternative Fashion Week

Categories ,Adel Andic, ,Alex Seroge, ,Alternative Fashion Week, ,Havering College, ,Hayley Trezise, ,Kimberley Startup, ,Maartje de Man, ,photography, ,spitalfields

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Amelia’s Magazine | Alternative Fashion Week 2010 at Spitalfields Market: Day 5 Chelsea BA Textiles Show

Alternative Fashion Week Day 5 2010 Chelsea College of Art & Design Textile Design
All photography by Amelia Gregory.

I’m going to devote a whole blog entirely to the work of Chelsea College of Art and Design, mind shown on day 5 of Alternative Fashion Week. Why, ambulance you may well ask?

Well, mainly just because I loved the sheer exuberance of their offering. ‘Modern Folk’ may not have been refined, but it was absolutely fabulous. As I walked into Crispin Place the first year students of the BA Hons course in Textile Design were rehearsing their catwalks against the backdrop of the city in the sunshine, and the riot of colour, shape and pattern hit me like a flock of excited parrots. Arranged from brightest down to most muted their outrageous creations ran through every colour in the spectrum. Polished it wasn’t, but there were so many great ideas that I struggled to capture them all and anyway, I’m just gonna let the pictures do the talking. Feast your eyes on this little bunch…. props to the tutors at this college for encouraging such a fantastic show of creativity from students so early on in their careers.

Alternative Fashion Week Day 5 2010 Chelsea College of Art & Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010  Chelsea College of Art
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010  Chelsea College of Art
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010 Chelsea College of Art and Design Textile Design
Alternative Fashion Week Day 5 2010  Chelsea College of Art

Categories ,Alternative Fashion Week, ,BA Hons, ,Chelsea College of Art and Design, ,spitalfields, ,textile, ,Textile Design, ,Textile Designer

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Amelia’s Magazine | Alternative Fashion Week 2010 at Spitalfields Market: more from Day 4

Alternative Fashion Week Day 4 2010 Nicole Gill
All photography by Amelia Gregory.

By Day 4 at Alternative Fashion Week things start to go a little hazy – and the other bloggers who were so keen earlier in the week seem to have all gone quiet so it’s much harder for me to cross check my facts and be sure that I have the right credits for the right designers. Do let me know if I’ve got it wrong or I’ve missed out a link.

As I arrived a bevy of scantily clad beauties were lining up for a photo call at the back of one of the dressing tents. They were modelling the lingerie designs of Nicole Gill, approved cure whose collection was described as being inspired by the Balinese Barong dance, symptoms whatever that is. Now, I’m no specialist on Balinese culture but I’m fairly certain that they don’t dance in their underwear or wear corsets. Non obvious influences aside, these were sexy pieces for sure. Bemused labourers looked on.

Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Lingerie by Nicole Gill.

Inside Crispin Place Alex Seroge was ready to go, lined up with his models in an imposing group. Apparently an amalgamation of middle eastern and Persian influences, there was also something of the Edwardian country squire-ess to this collection, which mixed tweeds with exotic head wraps and prints in every shade of spice.

Alternative Fashion Week day 4 2010 Alex Seroge
Alternative Fashion Week day 4 2010 Alex Seroge
Alternative Fashion Week day 4 2010 Alex Seroge
Alex Seroge.

Next up with a fabulously-over-the-top-despite-being-all-cream collection of big knitwear was George Strood; props to her models for posing so perfectly with the shaggy knitted bag. And loving the shaggy trousers, inspired by Mr Tomlinson, the fawn in Narnia?

Alternative Fashion Week day 4 2010 George Strood
Alternative Fashion Week day 4 2010 George Strood
Alternative Fashion Week Day 4 2010 george Strood
Alternative Fashion Week day 4 2010 George Strood
Knitwear by George Strood.

The University of Derby passed by without me particularly noticing – apart from this one fabulous piece, like a wearable lampshade made from a giant spidersweb. Judging by the silver make up I think the boy in the pink may have been part of the collection too.

Alternative Fashion Week day 4 2010 Derby
Alternative Fashion Week Day 4 2010 Derby
Alternative Fashion Week day 4 2010 Derby

Barnet College also showed with Zero Waste – from the title I can only presume it was all recycled. I liked this lady because as she was standing on the steps waiting to go onto the catwalk I realised that she had a cupcake tattoo on her bum. Taking the fetishising of cupcakes to a whole new level!

Alternative Fashion Week day 4 2010 Barnet
Alternative Fashion Week day 4 2010 Barnet
Alternative Fashion Week day 4 2010 Barnet
Check the cupcake on arse!

Alternative Fashion Week day 4 2010 Barnet
Barnet College.

I found the sports menswear collection by Thomas Lovegrove unoriginal. When Kim Jones first put the bright back into menswear a decade ago it was smart and new, but now it just looks tired and done. You can find sportswear like this in any high street shop these days.

Alternative Fashion Week day 4 2010 Thomas Lovegrove

Alice Barcham paraded a collection of tailored whites inspired by the Sydney Opera House crossed with Audrey Hepburn and LuaSarcy showed some dreadful wedding wear. Well, not dreadful, but just weddingy. i.e. not very exciting. Certainly not what I would call fashion at any rate.

Alternative Fashion Week day 4 2010 Alice Barcham
Alice Barcham.

Alternative Fashion Week Day 4 2010 LuaSarcy
LuaSarcy.

On the knitwear front Gemma Maher showed a delightfully understated collection called Firebird, inspired by the ballet apparently. Can you see the connection? Not sure I can but anyhoo.

Alternative Fashion Week day 4 2010 Gemma Maher
Alternative Fashion Week day 4 2010 Gemma Maher
Alternative Fashion Week Day 4 2010 Gemma Maher
Gemma Maher.

At the nearby Brady Centre in Tower Hamlets a team of designers had been beavering away under the name A Team Arts and for awhile it all went a little crazy backstage. What I could deduce was theirs was quite frankly bonkers. A tiny innocuous looking blonde girl stood by her three crazy orange and brown outfits featuring pop-sock festooned polystyrene balls growing carbuncle-like in every direction.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

To continue the costume design theme someone had decided to turn men into dragons, with one poor model entirely covered in what can only be described as a large knitted spotty body sock. The poor fella inside mumbled something to me about having been street cast and not knowing what he had let himself in for, but hey what the heck no one was going to see his face.

Alternative Fashion Week Day 4 2010 Brady Centre

This wee girl was not so keen on having her picture taken, but she’d created some pretty amazing jewellery/accessory pieces out of laser cut shapes.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

Someone chose to subvert traditional English tailoring, another designer created some stunning purple and green tailored dresses, and Lorraine’s batik Afrochic outfit was worn by the most amazing model – check out her absolutely loving up the camera. A photographer’s dream. Below are a few more shots too that I presume come from that creative Brady Centre bunch.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

Elif Muzaffer hails from Turkey, but graduated from Ravensbourne last year having specialised in womenswear and textiles. Titled A Struggle Within, a love of print was obvious in this elegantly presented collection of tailored coats and long ballgowns worn by willowy models. I loved the colour range, all deep juicy oranges and sultry shades of deep blue and violet. Elif emailed me to thank me for my interest that evening and wisely set up a blog last week after I queried how I could link to more of her work. Take note, other designers that I am struggling to write about!

Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Elif Muzzafer with her girls. Definitely one to watch.

Renata Suchanova not only has a wonderful name but her website sports a pretty fabulous collection of purple clothing. It’s a shame I can’t find any snaps of her collection at Alternative Fashion Week – did I miss it? Was it incredibly different? I’ll probably never know…

Serbian Mila Popovic was found cursing the volcano – she had travelled overland to make the catwalk on time and was sounding harassed. Next to her the make up artist Maya was sporting the most fabulous henna arm tattoos. I liked Mila’s eclectic collection The Flowers of Romance which is co-designed with sister Tijana, and featured bright patterns mixed with traditional tailoring. According to the little booklet she raced off to find for me their Cash for Trash showroom promotes “eko design” though I am not sure in what way.

Alternative Fashion Week Day 4 2010 Popovic
Alternative Fashion Week day 4 2010 make up designer maya

UCreative from the University for the Creative Arts in Rochester closed the day with Metamorphosis/Transformation and another flurry of young girls in a melange of creamy ruffles. Make up artist Phoebe Dalziel explained that she used lace to spray paint directly onto the faces of the models.

Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 Rochester
Rochester Girls. I used to teach down there. Once upon a time.
Alternative Fashion Week Day 4 2010 Brady Centre
All photography by Amelia Gregory.

At the nearby Brady Centre in Tower Hamlets a team of designers have been beavering away under the name A Team Arts and for awhile it all went a little crazy backstage on day 4 of Alternative Fashion Week. What I could deduce was theirs was quite frankly bonkers. A tiny innocuous looking blonde girl stood by her three crazy orange and brown outfits featuring pop-sock festooned polystyrene balls growing carbuncle-like in every direction.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

To continue the costume design theme someone had decided to turn men into dragons, cialis 40mg with one poor model entirely covered in what can only be described as a large knitted spotty body sock. The poor fella inside mumbled something to me about having been street cast and not knowing what he had let himself in for, but hey what the heck no one was going to see his face.

Alternative Fashion Week Day 4 2010 Brady Centre

This wee girl was not so keen on having her picture taken, but she’d created some pretty amazing jewellery/accessory pieces out of laser cut shapes.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week day 4 2010 Gemma Maher

Lorraine’s batik Afrochic outfit was worn by the most amazing model – check out her absolutely loving up the camera. A photographer’s dream.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

I presume the pieces below all come from that creative Brady Centre bunch. From subverted English tailoring to bold fitted dresses, there was much to admire in this group.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

Elif Muzaffer hails from Turkey, but graduated from Ravensbourne last year having specialised in womenswear and textiles. Titled A Struggle Within, a love of print was obvious in this elegantly presented collection of tailored coats and long ballgowns worn by willowy models. I loved the colour range, all deep juicy oranges and sultry shades of deep blue and violet. Elif emailed me to thank me for my interest that evening and wisely set up a blog last week after I queried how I could link to more of her work. Take note, other designers that I am struggling to write about!

Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Elif Muzzafer with her girls. Definitely one to watch.

Renata Suchanova not only has a wonderful name but her website sports a pretty fabulous collection of purple clothing. It’s a shame I can’t find any snaps of her collection at Alternative Fashion Week – did I miss it? Was it incredibly different? I’ll probably never know…

Serbian Mila Popovic was found cursing the volcano – she had travelled overland to make the catwalk on time and was sounding harassed. Next to her the make up artist Maya was sporting the most fabulous henna arm tattoos. I liked Mila’s eclectic collection The Flowers of Romance which is co-designed with sister Tijana, and featured bright patterns mixed with traditional tailoring. According to the little booklet she raced off to find for me their Cash for Trash showroom promotes “eko design” though I am not sure in what way.

Alternative Fashion Week Day 4 2010 Popovic
Alternative Fashion Week day 4 2010 make up designer maya

UCreative from the University for the Creative Arts in Rochester closed the day with Metamorphosis/Transformation and another flurry of young girls in a melange of creamy ruffles. Make up artist Phoebe Dalziel explained that she used lace to spray paint directly onto the faces of the models.

Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 Rochester
Rochester Girls. I used to teach on the fashion promotion course down there. Once upon a time.

Day 4 got so out of control that I have split it into two parts: you can read part one of this post here.
You can read up on day 2 here and day 3 here.

Categories ,Alternative Fashion Week, ,Brady Centre, ,Elif Muzaffer, ,ravensbourne, ,Renata Suchanova, ,Rochester, ,spitalfields, ,Tijana and Mila Popovic, ,Tower Hamlets, ,UCreative, ,University for the Creative Arts

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Amelia’s Magazine | The Very Best Scented Christmas Candles

Willow candle by daria hlazatova
Willow Organic Gold Frankincense and Myrrh candle by Daria Hlazatova.

I don’t know what it is about candles that gets me so excited. I think it has a lot to do with the fact that I love beautiful smells. My house may be a mess but I quite often spritz my office with a sweetly scented room spray or light a candle to imbue a relaxing mood. I think that this is the nub of what is so brilliant about candles, viagra especially the really high quality ones that contain high quantities of essential oils – they are the simplest way to create a delightfully relaxing and cosy feeling within a space.

willow organics candle

And of course Christmas is all about candles. Since I lived in Sweden as a little girl my family has had a tradition of lighting advent candles during the month of December – and whilst I don’t spend much time at my parent’s home anymore, rx I always look forward to candlelit dinners when I return for Christmas. Candles impart a certain cosiness which the Danish call “hygge” – and during these bitterly cold dark winter months is most sorely appreciated.

Gold Frankincense and Myrrh candle by Daria Hlazatova
Gold Frankincense and Myrrh candle by Daria Hlazatova.

This year my favourite discovery is the Willow Organic Gold Frankincense and Myrrh candle. It comes beautifully presented in a beribboned fold out box and utilises the naturally healing and calming effects of precious oils that have been synonymous with Christmas since biblical times.

Willow candle box
willow candle box open

From the wonderful scents to the gold leaf that floats glittering in the top of the wax, it doesn’t get more christmassy than this. The Willow Organic shop in Kings Road, Chelsea is open until the 23rd December, so there’s still time to grab a fabulous Christmas candle before the big day.

Cire_Trudon_by_Megan_Piontkowski
Cire Trudon by Megan Piontkowski.

Earlier this year I discovered the French Cire Trudon brand, which has been in operation in various guises since 1643. Alongside very high quality candles presented in beautiful glass pots with heraldic shields, they also produce stunning room sprays in statement bottles and a boxed set containing a room spray, candle and illustrated fairy tale – the idea being to encourage children to enjoy evocative scents from a very young age. Not for the hard up these boxed sets don’t come cheap, but I love the idea and the illustrated booklets are a delight.

Sinbad the Sailor - Fairy Tale Box - Cire Trudon

Recently discovered: the Albam independent menswear clothing store in Spitalfields stocks three yummy varieties of candle, my favourite being the figgy one. When I went in they were also testing out a new scent called Library, which was suitably masculine. Unfortunately I don’t think you can buy these online but it’s definitely worth taking a trip down to this great little store. I have since discovered that these candles are made by ecological candle makers True Grace. You can find a whole host of flavours online for a very reasonable price here.

Spitalfields Candle Co by ellie sutton
Spitalfields Candle Co and Tocca candles by Ellie Sutton.

There is also the Spitalfields Candle Co. which uses sustainably sourced soya wax in all candles. It was hard to choose my favourite from such a yummy range only briefly sniffed in the Inspitalfields gift store, but I think it has to be Lemon Verbena – I just love that clean bright scent.

Diptyque Candle - The Cloud Commission
Diptyque Candle by The Cloud Commission.

Tocca are a high end scent company that stock in Liberty – I particularly like the sound of the Bianca candle which contains Green Tea and Lemon. Each year the Parisian brand Diptyque creates a special Christmas range, in beautifully decorated coloured glass jars. The Orange Epicee sounds yummy, as does the Canelle.

Jo Malone by Gareth A Hopkins
Jo Malone by Gareth A Hopkins.

Lastly but no means least Jo Malone offers incredibly classy scents, all tastefully presented in cream boxes with crisp branding. The limited edition Pine & Eucalyptus Collection sounds glorious, and how about a giant candle with not one but four wicks to make a major statement?

Right, I’m off to get on with my present wrapping by the scent of my Willow Organic candle. Have a glorious Christmas everyone.

Categories ,Advent, ,Albam, ,Beauty, ,candle, ,Christmas, ,Cire Trudon, ,Danish, ,Daria Hlazatova, ,Diptyque, ,Ellie Sutton, ,Essential Oils, ,Fig, ,Gareth A Hopkins, ,gifts, ,Gold Frankincense and Myrrh candle, ,hygge, ,Jo Malone, ,Kings Road, ,liberty, ,Megan Piontkowski, ,organic, ,Pine & Eucalyptus Collection, ,spitalfields, ,Spitalfields Candle Co., ,sweden, ,The Cloud Commission, ,Tocca, ,True Grace, ,Village Classic Candle, ,Willow Organic

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Amelia’s Magazine | Field Work: pop-up shop and gallery in Spitalfields

Emilio de la Morena by Lisa Stannard
Emilio de la Morena by Sandra Contreras
Emilio de la Morena A/W 2011 by Sandra Contreras.

Emilio de la Morena really took this season’s colour to heart, page and then some. His sleekly elegant aesthetic was emphasised by models with loosely scraped back long hair and tomato red lips, their svelte calves encased in mid length dresses with a slight lingerie flavour in the tight ridging, dangling ribbons and sheer panels – proof that sexy doesn’t have to mean revealing. Each individual panel was painstakingly stitched together to create a grid-like design, sometimes bordered with spaghetti thin leather tubing, and then with tiny beads.

Emilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena A/W 2011 by Joana Faria
Emilio de la Morena A/W 2011 by Joana Faria.

Delightful reds and orange were counter-balanced with the introduction of pale pink, ivory and plum. Swirling zig-zag ribbon details appeared in organza bib panels that layered over calf length skirts. Severe black wool suits were broken with bands of silvery lurex and metallic red threads. Shoes by Charlotte Olympia were particularly delicious: suede platforms tied tightly with silky ribbons, very high and very red.

Emilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena A/W 2011 by Sandra Contreras
Emilio de la Morena A/W 2011 by Sandra Contreras.

The collection was partly inspired by the tragic photos of Francesca Woodman, who killed herself at the age of 22, but also by the stoic elegance of Victorian ladies on film, which was most revealed in the necks, which were almost ubiquitously high and ruffled.

Emilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena A/W 2011 by Joana FariaEmilio de la Morena A/W 2011 by Joana Faria
Emilio de la Morena A/W 2011 by Joana Faria.

I profiled Emilio de la Morena in issue 08 of Amelia’s Magazine (still available here) many years ago, and this collection reminded me exactly why I had been attracted to him in the first place: he makes beautiful, sexy and wearable clothes with an elegant hand-crafted twist. This was an absolutely stunning collection. If only I were tall and graceful enough to wear such creations myself.

Emilio de la Morena LFW A/W 2011. Photography by Amelia GregoryEmilio de la Morena LFW A/W 2011. Photography by Amelia Gregory
Emilio de la Morena LFW A/W 2011. All photography by Amelia Gregory.

Emilio de la Morena A/W 2011 by Sandra Contreras
Emilio de la Morena by Sandra Contreras.

You can see more of Joana Faria’s illustrations in Amelia’s Compendium of Fashion, and read Helen Martin’s rather more eloquent review of this show here.

Just off Brick Lane, pharm past the curry houses and down a side street, stomach is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

The selection by Caitlin Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, viagra buy but I think the printed textiles from shop founders Caitlin and Rose are the stars of the show. Stacks of cotton and silk cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Cushions by Caitlin Hinshelwood and Rose de Borman

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the animal theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals that have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of some of the art – which makes me want to start painting again as the artists make it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.

Categories ,art, ,Betsy Dadd, ,Brick Lane, ,Caitlin Hinshelwood, ,Elementary Design, ,Field Work, ,Gallery, ,Hinshelwood de Borman, ,Jazmine Miles-Long, ,Kirsten Hecktermann, ,Kitty Farrow Press, ,london, ,Max Wade, ,Neal Jones, ,Pop-up Shop, ,Rose de Borman, ,Shipping Forecast Knitwear, ,spitalfields, ,textile print, ,vintage, ,Weird Folk

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