Amelia’s Magazine | Alternative Fashion Week 2010 at Spitalfields Market: a review of Day 3

CIS:T.201-1984

One lovely spring day in March, website like this I found myself in the company of fellow Amelia’s Magazine writer Satu Fox (see her quilt here) on a trip to see the Victoria and Albert Museum’s Quilts exhibition. I was excited and intrigued to see what form this exhibition to take – thinking as I travelled along the Piccadilly line through the swarms of excited tourists: how to display quilts? How to convey their memories and the time taken to craft them without overwhelming the audience with text? Fascinated by the process of recording oral history I was keen to experience history that had been stitched, adorned, tessellated, hung on walls and spread across beds.

It turns out the exhibition is simple in concept; quilts are laid on beds or hung upon walls, spilt into bite sized chunks of quilting history namely: Making a living, Meeting the Past, Virtue and Virtuosity, Private Thoughts – Political Debates and the Domestic Landscape. Enabling the visitor to move between quilts – viewing the changes between quilts from different areas, houses and for different purposes. Throughout, modern quilts are interjected amongst the archive; their use of structural materials a stark contrast to the homely nature of the rest. It is intriguing to see the consideration of quilt as an art object due to the stance of the modern artist, however I think an unexplored potential of this exhibition is the latent object hood inherent in quilts. They are expressions of being confined to a single space of existence. Modern artists differ perhaps because they make a more aggressive exploration of the notions of femininity and the worth of different types of work. Art and Craft (A debate intensified during the establishment of the Royal Academy of Art under Joshua Reynolds) have long been in argument about their ‘status’.

Whilst I found it difficult in the exhibition to do anything other than absorb them visually, the exhibition is well documented with the quilts placed into context through accompanying letters.

Not surprisingly, considering the emphasis placed on an idea called home, the exhibition is incredibly popular. Quilts is reminiscent of the permanent exhibition at the Geffrye Museum, a fascinating insight into the development of the modern home. Quilts enables us to trace the development of ideas on comfort, sleep and protection whilst demonstrating a continued desire for beautiful objects. Whilst I can no longer read the illustrations present on them, these quilts act as memory holders for lost stories and precious family moments.

Quilts is an interesting glimpse into the V&A’s extensive collection, and exictingly the museum are encouraging people to upload their quilts onto the website developing a new archive of homemade quilts from the 21st Century. They are also hosting extensive workshops on making quilts, the hidden history of quilts and a variety ways to make quilts find more information here.

You can also read the curator of Quilts blog.  

Quilts 1700 – 2010
Until 14th July, £10 adults, £6 students, free for members

Alternative Fashion Week 2010 Am Statik by Amy Day
All photography by Amelia Gregory.

Day 3 at Alternative Fashion Week started with an amalgamated collection by the BA students of Havering College. From tweed and checked evening wear for both men and women to blowsy blue shot silk evening gowns, recipe there was a lot to admire in this offering.

Alternative Fashion Week day 3 2010 Havering College
Alternative Fashion Week day 3 2010 Havering College
Alternative Fashion Week day 3 2010 Havering College
Alternative Fashion Week day 3 2010 Havering College
Havering College womenswear.

Nicola Sawyers’ Ringmasters Boutique worked in a narrow palette of white and red inspired by a Victorian circus to create softly tailored looks.

Alternative Fashion Week day 3 2010 Nicola Sawyers
Alternative Fashion Week day 3 2010 Nicola Sawyers
Alternative Fashion Week day 3 2010 Nicola Sawyers
Alternative Fashion Week day 3 2010 Nicola Sawyers
Nicola Sawyers.

Adel Andic works in leather with muted tones of beige and mocha – admittedly this is never going to be my favourite combination given my penchant for bright colours and prints, abortion but this was nevertheless a well put together collection, styled simply with swept back hair and thigh high shiny black boots.

Alternative Fashion Week 2010 Adel Andic
Adel Andic.

Probably my favourite designer of the day came up next in the form of Mary Ratcliffe, who showed a youthful collection on a huge team of girls with mussed up hair. In what was beginning to emerge as a trend this collection (like those of Kimberley Startup and Georgia Nash) used childish styling in the form of robot carry cases, sweetie like plastic building abc blocks attached to jumpers and stuffed animal backpacks. Again the clothes were layered in a jumble sale fashion and looked to be created from recycled clothes. I just wish there was a website easily google-able and able to tell me more…

Alternative Fashion Week day 3 2010 Mary Ratcliffe
Alternative Fashion Week day 3 2010 Mary Ratcliffe
Alternative Fashion Week day 3 2010 Mary Ratcliffe
Alternative Fashion Week day 3 2010 Mary Ratcliffe
Alternative Fashion Week day 3 2010 Mary Ratcliffe
Alternative Fashion Week day 3 2010 Mary Ratcliffe
Alternative Fashion Week day 3 2010 Mary Ratcliffe
Alternative Fashion Week day 3 2010 Mary Ratcliffe
Alternative Fashion Week day 3 2010 Mary Ratcliffe

Watching quietly from the sidelines I espied a girl sporting a fabulous bag which she told me was also created by Mary Ratcliffe, who sells regularly in Spitalfields Market under the name Mary Lu. Is this true? If only I could confirm it.

Alternative Fashion Week day 3 2010 Mary Ratcliffe

London Printworks Trust is a charitable organisation in Brixton that provides space for textile based designers and they had collectively put together a series of outfits inspired by the movies. Much of it passed me by in a bit of a mush but a few key pieces stood out, I think by the same designer. Unfortunately I don’t know who she is except that she was in a wheelchair (according to the model, don’t quote me).

Alternative Fashion Week 2010 London Printworks Trust
Alternative Fashion Week 2010 London Printworks Trust
Alternative Fashion Week 2010 London Printworks Trust
I loved this last outfit by one of the London Printworks Trust designers: so cute.

Amanda Wai Yin Ng works in black. Frozen Illusion/Internal Torment flashed past me very quickly and I always struggle to notice much when it comes to any kind of black clothing, but it looked to be an accomplished collection of asymmetrical tailored chiffon – if you like that kind of thing.

Alternative Fashion Week day 3 2010 Amanda Wai Yin Ng
Alternative Fashion Week day 3 2010 Amanda Wai Yin Ng
Amanda Wai Yin Ng.

Elisabeth Hamlyn wowed us with her holey knitwear inspired by Celtic knotwork… styled with grey woollen lampshade hats drawn down close over the models’ eyes. Standing together the collection got the photographers in a right old tizz.

Alternative Fashion Week day 3 2010 Elisabeth Hamlyn
Alternative Fashion Week day 3 2010 Elisabeth Hamlyn
Alternative Fashion Week day 3 2010 Elisabeth Hamlyn
Elisabeth Hamlyn knitwear inspired by Celtic knots.

Colchester School of Art & Design showed a collaborative menswear collection entitled ‘Recycled uniforms for the London Mens Gay Chorus’. It featured printed capes, embellished cuffs and an extraordinary soldier-meets-chorus-girl hat, worn by the model with a knowing smirk (the only way, let’s face it).

Alternative Fashion Week day 3 2010 Colchester
Alternative Fashion Week day 3 2010 Colchester
Alternative Fashion Week day 3 2010 Colchester
Menswear from Colchester School of Art.

Amy Day works under the name Am Statik – which must surely describe some kind of electrical effect felt when wearing large amounts of latex, though not being an aficionado I can’t be sure. Her Celestial Macabre collection was not entirely a surprise to me as Amy was very pro-active with her PR drive pre Alternative Fashion Week, and she’d sent me an email to let me know of her show. Amy, hailing from sunny Swindon, seeks to reinterpret this fabric with a more fashion based audience in mind, and never throws any bit of latex away: it all resurfaces as decoration or jewellery. With opposing dark peacock and nude outfits, this was a strong collection, though I think she may be a way off persuading most of us to adopt latex on a day to day basis.

Alternative Fashion Week 2010 Am Statik by Amy Day
Alternative Fashion Week 2010 Am Statik by Amy Day
Alternative Fashion Week 2010 Am Statik by Amy Day
Alternative Fashion Week 2010 Am Statik by Amy Day
Alternative Fashion Week 2010 Am Statik by Amy Day
Alternative Fashion Week 2010 Am Statik by Amy Day
Am Statik by Amy Day.

I almost entirely missed Maartje de Man before falling over the designer lined up with her models just as the encore called them back onstage. Imaginary Escape featured ethnic ikat designs, flouncey rara skirts, pom-poms in the hair and lots of clashing turquoise and red tones. Right up my street then!

Alternative Fashion Week 2010 Maartje De Man
Maartje De Man with her models.

You can read my blog about day 2 at Alternative Fashion Week here.

Categories ,Adel Andic, ,Alternative Fashion Week, ,Amanda Wai Yin Ng, ,Celtic, ,Circus, ,Colchester, ,Elisabeth Hamlyn, ,Ethnic, ,Georgia Nash, ,Havering College, ,Kimberley Startup, ,knitwear, ,London Printworks Trust, ,Maartje de Man, ,Mary Ratcliffe, ,Nicola Sawyers

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Amelia’s Magazine | Alternative Fashion Week 2010 at Spitalfields Market: An Introduction.

Alternative Fashion Week Spitalfields 2010

Alternative Fashion Week is a funny old beast, stuff one that I’ve been getting to know rather well over the past week. And really getting to become rather fond of. Every day I rock up at 1.15pm with no idea of what the day’s catwalk show will bring. Generally I come skidding to a halt on my bike just as the stout lady with the microphone finishes giving her daily spiel to the audience, which is a funny old mixture of family, friends, industry pundits (apparently, though I didn’t seen anybody I know) and interested city boys and labourers.

Alternative Fashion Week Spitalfields 2010

On Tuesday I was still a novice, so I asked the lady at the back with a clipboard if I could sit down – being as I was press and that’s what it said on my ticket. “No.” She told me bluntly. “Not if you haven’t reserved a seat.” Oh alright then.

Alternative Fashion Week Spitalfields 2010
Don’t hassle this lady. She’s very busy. She ensures that everyone gets out on the catwalk on time.

One major issue with this event is the lack of surrounding information – Alternative Fashion Week doesn’t have much of an online presence and the bumpf that I got sent in the post was basic to say the least. It certainly didn’t warn me that I needed to RSVP or go fuck myself. I always find it amusing how, because of the way I dress and the fact that I carry a big professional camera with me (photographers generally being the scum of the earth and all that), I am treated in a certain way. Oh world of fashion, you do make me larf. Still, I like to travel incognito, so it suits me.

Alternative Fashion Week Spitalfields 2010
Some of the audience really aren’t going to help you get ahead in fashion – bemused city workers look on.

Alternative Fashion Week Spitalfields 2010
The band. They’re quite naff.

Now I actually think that the lack of a seat was a blessing in disguise – I spent about ten minutes on day one attempting to watch the catwalk shows front stage before realising that there was far more fun to be had hanging around the back, where a big old melange of models, designers, city workers, pervy middle aged male photographers and screaming organisers raced about like mad things – it made for far more interesting photos, and I got to boss the girls around when they come off stage. (Something none of the other photographers seemed to do. It must be something to do with my background as a fashion photographer because I have no qualms with telling a model how to pose. Though of course the rest of the cameras descended in front of me like locusts once I’d arranged a shot.) So whilst I can report generally on the outfits, I have no idea what any of the catwalk presentations were like. Not that I think that matters – it’s the clothes that are important, right?

Alternative Fashion Week Spitalfields 2010
“Hello young lady, can I take a photo of you because you don’t appear to have a bra on.” Believe me, there was only a pair of nipple tassles under that jacket.

The standard at Alternative Fashion Week is massively variable but amongst the huge quantity of stuff there are some really interesting designers to be found – ones that I would wager money on becoming successful. So it’s important to give into the undeniable exuberance of the occasion: everyone is quite simply having a ball. Some of the “models” may be slightly ropey, some of the designs outstandingly bad, but the fact that such an event exists to promote up and coming talent is a good thing. It’s just a shame they don’t have more resources to make sure that each designer gets as much promotion as possible: I had real trouble trying to figure out which was which. And that I at least had the choice of a seat if I had wanted.

Alternative Fashion Week Spitalfields 2010
Model or mum? You decide. Perhaps both. There are all comers here.

Alternative Fashion Week Spitalfields 2010 Alex Seroge
Alex Seroge showed a very strong collection.

Alternative Fashion Week Spitalfields 2010
Great styling from Hayley Trezise.

Over the week I have got better at making a note of who all the designers are, no mean feat when juggling camera, iphone and twitter updates. So if you see your work on my website and it hasn’t been properly credited do drop me a note and let me know. I’ve also learnt a lot about what you should and shouldn’t do at Alternative Fashion Week if you want to make an impression – and that shall be the subject of another post.

Alternative Fashion Week Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Kimberley Startup.

Alternative Fashion Week Day Spitalfields 2010
Havering College get ready to go on stage.

Alternative Fashion Week Day Spitalfields 2010
Adel Andic.

Alternative Fashion Week Day Spitalfields 2010
Maartje de Man.

Alternative Fashion Week Day Spitalfields 2010
It’s tough when your bum is hanging out in the street.

Alternative Fashion Week Day Spitalfields 2010
Checking through the running order backstage.

Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Alternative Fashion Week Day Spitalfields 2010
Backstage for Eliza Maher.

You can read many more blog posts about Alternative Fashion Week 2010 on this site.
Blog post on Hatastic! on day 1
Blog post on day 2
Blog post on day 3
Blog post on day 4 and second part here
Blog post on day 5 and second part here
Blog post on day 5 Chelsea BA Textiles Show
Plus my 8 Tips for Making a Successful Impression at Alternative Fashion Week

Categories ,Adel Andic, ,Alex Seroge, ,Alternative Fashion Week, ,Havering College, ,Hayley Trezise, ,Kimberley Startup, ,Maartje de Man, ,photography, ,spitalfields

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