Amelia’s Magazine | London Fashion Week A/W 2011 Preview: Ada Zanditon on Sustainability

Oscars – Georgia Coote thumb
Oscars - Georgia Coote
Illustration by Georgia Coote

So Colin and Helena have already won their BAFTA awards. Now all eyes are on them for the Oscars. Particularly Colin Firth, approved who has been vigorously doing the rounds as it were, cialis 40mg on chat shows such as Ellen. I believe in the aforementioned show, abortion Colin was given some Oscar worthy tuxedo pants. Personally I think Colin should have got an Oscar for A Single Man, one of my favourite films…in the world ever. This article is a small run down of 13 films nominated in the Oscars. Lucky 13…

Abby_Wright_Oscars_Natalie_Portman
Natalie Portman Illustration by Abby Wright

Black Swan revolves around Nataliie Portman’s character winning the lead to Swan Lake, leading to madness and obsession. Driven by perfection, she loses grip of reality entirely as you are taken on a heady journey. I accept it is a genre piece, thus obvious and over the top for a reason, but controversially I didn’t love it. Natalie Portman has been nominated for Best Actress, among five other nominations for the film.

Inception is a fantasy thriller with Leo at the forefront. Christopher Nolan produced some incedible scenes for our eyes to devour and the twists and turns were a thrill to behold. It has eight nominations, including Leonardo DiCaprio for Best Actor.

Helena Bonham Carter by Matilde Sazio
Helena Bonham Carter Illustration by Matilde Sazio

The King’s Speech had people applauding in the cinemas. Everyone has gone mad for this film. And what with Will and Kate getting hitched this year, the Royal family are enjoying a thrust of positive publicity. Colin Firth’s character is a George VI and Helena Bonham Carter, his wife, the Queen Mother have both been nominated for their performances. The film has been nominated for 12 in total.

Colin Firth by Karina Yarv
Colin Firth Illustration by Karina Yarv

Rabbit Hole is about a couple’s life is affected after their young son dies in an accident. Nicole Kidman has been nominated for Best Actress for her role.

The Social Network
David Fincher’s account on the origins of Facebook…

The Kids Are All Right is the story of a lesbian couple whose sperm donor returns into their lives, has four nominations and stars Annette Bening and Julianne Moore.

Toy Story 3 was a sad film in many ways, because it reflected time’s passing and the end of childhood. But Toy Story (1) brings back wonderful memories and has been overplayed to death without inducing even the remotest hatred. Same with Toy Story 2. Toy Story 3 was held in high hopes and it delivered. The film has five nominations, including Best Picture.

Gemma Milly-True Grit
True Grit Illustration by Gemma Milly

True Grit
Joel and Ethan Coen make quite scary, but brilliant films. This remake of the 1969 John Wayne western has received ten nominations in total, these include Jeff Bridges for Best Actor and Hailee Steinfeld for Best Supporting Actress.

Alice In Wonderland sees Alice return to the world of magic and chattering objects, as a 19 year old. She learns of her destiny and meets her old chums. The film, which stars Johnny Depp, has been nominated for three Oscars.

Exit Through the Gift Shop saw Bristol’s Banksy nominated for Best Documenary Feature. The story is about an eccentric French amateur film maker and shop owner trying to befriend Banksy.

127 Hours
Ewww. But also amazing story of overcoming the odds, directed by Danny Boyle. This is a real life story about a climber forced to take extreme action to survive. You all know what I’m talking about I’m sure. James Franco has been nominated for his role as the protagonist and indeed, only character in the film. The film has also been nominated for Best Picture.

Michelle Williams by Russty Brazil
Michelle Williams Illustration by Russty Brazil

Blue Valentine is a stunning and devastating film about falling out of love. Michelle Williams has become numb to her life and husband, whilst Ryan Gosling flails around, trying to save the marriage. Making it all worse. The flashbacks to their falling in love are touching, and the soundtrack by Grizzly Bear made me cry. Michelle Williams has been nominated for Best Actress.

Winter’s Bone
An independent film, Debra Granik’s tale is about a young woman living in a rural community, trying to find her missing father. The film has been nominated for three awards.

Now bring on the pizazz and dresses, quaff, quaff!
Ada Zanditon A/W 2011 Preview by Rebecca Strickson
Ada Zanditon A/W 2011 Preview by Rebecca Strickson.

For Ada process is everything. “I don’t want to sit at a desk using Illustrator to design clothes that will be made many miles away. I love the hands on process of choosing the fabrics and creating the clothes.” But she does want to conquer the luxury goods market. “I want to make clothes that are desirable and exciting but also ecological.” The luxury goods market is one that is saturated with leathers and furs, ed but Ada will only use leather by products that have been vegetable tanned. “It’s very hard to find good enough quality fake leather and the biggest crime is waste, approved so it is better that skin is used. Things are getting better but we still have a long way to go.” She describes a trip to the Wastesavers deep in Huddersfield as part of an initiative with Jane Shepherdson and Oxfam. There was such a huge amount of waste that it boggled her mind. She dreads to think how much more goes into landfill every day.

Ada Zanditon comission by The Lovely Wars
Ada Zanditon (commission) by The Lovely Wars.

We ponder the ethics of sustainably produced fur where the animals are treated well, but she’s not really interested in fur from a aesthetic point of view, and worries too much about the air miles and poor conditions of most farmed animals.

Ada Zanditon SS 2011 by The Lovely Wars
Ada Zanditon S/S 2011 by The Lovely Wars.

Ada tries to fly as little as possible – preferring instead to find inspiration in the English countryside when she goes on holiday. “My favourite way to travel is by Eurostar!” She is not interested in the idea of being against things, and would rather look at the relevant alternatives and ways in which to do things with purpose.

Ada Zanditon by Avril Kelly
Ada Zanditon by Avril Kelly.

She is analytical in her approach to sustainable practise. “A lot of the environmental debate comes from an emotional place,” she says. “I used to be both veggie and vegan but now I just try to buy local, organic and free range… I find that meat answers my needs as an adult who needs a lot of energy.” But then her decision to stop eating meat was never based on the killing of animals in itself – she ponders the irony of vegetarians who wear non organic cotton – the pesticides from which have no doubt adversely affected local wildlife.

Ada Zanditon S/S 2011 by Dee Andrews
Ada Zanditon S/S 2011 by Dee Andrews.

She thinks that there is a lot of fluffy thinking in western culture and much prefers to take a scientific perspective. “It takes emotion out of the equation. Emotion is good when it comes to fashion, but sustainable design needs a common sense approach to see ideas with clarity.” With her analytical mind she looks for ways to reduce environmental impacts and ensure positive outcomes within resource management and production.

Ada Zanditon by Dee Andrews
Ada Zanditon by Dee Andrews.

Even though she is a designer of high fashion she concedes that how to make affordable sustainable clothing is one of the biggest problems that needs tackling. “I have my own part in the wheel, but it would be false for me to design differently than what comes naturally.” Despite the possibility of an adverse “trickle-down effect” whereby her high fashion designs could easily be copied at a cheaper price level without using sustainable materials Ada is hopeful that her values of using sustainable materials and local production will inspire others if she can communicate them strongly and excitingly enough. I am inclined to agree.

Ada Zanditon by Maria del Carmen Smith
Ada Zanditon by Maria del Carmen Smith.

Ada occasionally lectures students, and is about to embark on a project in fashion and sustainability at La Cambre in Brussels. “To teach fashion you have to put a lot in. I love giving one off lectures and working on specific projects but I don’t have time for more.” One of the things she finds most inspiring in ethical fashion is that there are more people who are now coming to ethical fashion from a fashion perspective. “In the past ethical fashion companies were set up by environmentalists, but nowadays designers who come from a fashion background are able to bring a distinct handwriting to their designs.” She classifies herself amongst this new wave of designers, alongside names such as Beautiful Soul, Christopher Raeburn, Goodone, The North Circular and Henrietta Ludgate (all of whom feature in my new book). “We feel supportive of each other and it’s really good to see a relevant aesthetic growing and gaining momentum.”

Ada Zanditon A/W 2010 Pre-Collection by Sarah Matthews
Ada Zanditon A/W 2010 Pre-Collection by Sarah Matthews.

Most recently Ada has been commissioned for a couple of exciting fair-trade projects: a collective collaboration with ASOS, for which she designed a scarf to coincide with the launch of Fairtrade Fortnight and a project in conjunction with Vogue Magazine to celebrate the release of fair-trade gold. “They rang on Thursday wanting a substantial geometric piece that spoke of luxury: the perfect project for me. And by Saturday it was sorted!” Ada rightly feels that it is really important to show that fine jewellery can be made sustainably and with awareness for the impact of manufacture on human lives.

Ada Zanditon A/W 2010 Pre-Collection by Sarah Matthews
Ada Zanditon A/W 2010 Pre-Collection by Sarah Matthews.

Her business partner is entrepreneur Philip Levine, who is good at networking and looking out for opportunities. “There is so much pressure on young brands to build a successful business at the same time as being creative,” she says, “but people spread themselves too thinly and can’t always see the best choices in business. Many fashion brands come and go but I want longevity.” She loves evolving illustrations into prints and hopes to expand her prints onto a wide range of products in the future.

At just 28 years old it looks as though Ada Zanditon is already building a brand to remember, and most importantly of all, it is a fashion brand that has ethics at the very heart of it. I look forward to her LFW presentation this Friday with much anticipation. Read our taster of what to expect right here.

Ada Zanditon features in my new book: Amelia’s Compendium of Fashion Illustration.

Categories ,ACOFI, ,Ada Zanditon, ,Amelia’s Compendium of Fashion Illustration, ,Ani Saunders, ,ASOS, ,Avril Kelly, ,Beautiful Soul, ,Brussels, ,Christopher Raeburn, ,Dee Andrews, ,Eurostar, ,Fairtrade Fortnight, ,Fur, ,goodone, ,Henrietta Ludgate, ,Jane Shepherdson, ,jewellery, ,La Cambre, ,leather, ,Maria del Carmen Smith, ,oxfam, ,Philip Levine, ,Rebecca Strickson, ,Sarah Matthews, ,Stylist Magazine, ,sustainability, ,The Lovely Wars, ,The North Circular, ,vegan, ,vegetarian, ,vogue, ,Wastesavers

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Amelia’s Magazine | Find Your Feet’s We Are What We Wear Ethical Fashion Show


Just off Brick Lane, page past the curry houses and down a side street, rx is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

Cushions by Caitlin de Hinshelwood

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, order but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Horn spoons

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Crockery
Stairs

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Gallery
Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of Wade‘s art which makes me want to start painting again as he makes it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.


Just off Brick Lane, nurse past the curry houses and down a side street, decease is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

Cushions by Caitlin de Hinshelwood

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of Wade‘s art which makes me want to start painting again as he makes it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.

Just off Brick Lane, sickness past the curry houses and down a side street, more about is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, medicine but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Cushions by Caitlin de Hinshelwood

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of some of the art which makes me want to start painting again as the artists make it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.

Illustration by June Chanpoomidole

To those of you that have been to any of the Start boutiques in Shoreditch you’ll know they represent a relaxed luxury that more than compliments the clothes. This is most true for the mens formalwear boutique. I love it and could quiet happily spend hours in there. So when I saw that the Mr Start presentation was being held in One Aldwych I was very excited. Having graced the lobby bar with my presence on at least  one occasion to sip their very tasty cocktails, stomach I couldn’t think of a more suitable venue. Sadly we were shuffled downstairs to a tiny and ill-lit room. Pleased we’d arrived early to avoid the mounting queues, troche myself and Matt surveyed the clothes.  


Illustration by Joana Faria

Thankfully the collection more than made up for the choice of venue, dosage as did the dynamicism of Mr Start himself, and the lovely Brix Smith Start. Seeing people passionate about what they do never fails to lift my spirits. Despite living my life in jeans, I have a love of all things formal. I long for the day that dress down Fridays are a thing of the past; I’m just too lazy to do it myself. Very hypocritical, you might say. Suits, jackets and ties are almost always appropriate attire, however, they often take more consideration and thought than I am capable of bleary eyed at 7am on workday morning.  


All photography by Matt Bramford

This collection would inspire me to rise just that little bit earlier and make just a bit more effort. Mixing heritage fabrics such as Harris Tweeds with a modern cut, the collection worked really well. The colours chosen also lifted this collection from being too stayed; crushed grape and turquoise green statement jackets provided a subtle lift to everything. But we weren’t just treated to suits, elegantly tailored shirts in a variety of collar shapes were also a sight to behold. A clean colour palette of white, black and grey, the shirts complimented the suiting without overpowering it; my favourite being a smaller but starkly cutaway collar. I’d say understated luxury for those in the know was a common theme of the whole collection but the deep velvet suit and dinner jackets were far from understated.  


Illustration by Maria Papadimitriou

Another great piece was the double breasted cropped peacoat. We’ve seen these on every boy band and All Saints clone in the past few seasons, but there was still something fresh about this piece. Mr Start’s accessories were equally strong with many of the fashion pack gushing over the suede brogues and loafers. They have a definite place on my wishlist, but I fear no amount of scotchguarding will protect them from my clumsy ways.  

In store this collection will shine even brighter than it did during the presentation, and leaving the store dressed head to toe in Mr Start will be a feat of inordinate self control. It’s just a shame the lighting and crowding let things down a little. Here’s looking forward to next seasons presentation, and a quick/expensive trip to Shoreditch in the meantime.  

See more from June Chanpoomidole and Joana Faria in Amelia’s Compendium of Fashion Illustration!


Just off Brick Lane, pills past the curry houses and down a side street, is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Cushions by Caitlin de Hinshelwood

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of some of the art which makes me want to start painting again as the artists make it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.
By Stamo A/W 2011 by Rebecca Strickson
By Stamo A/W 2011 by Rebecca Strickson.

On Sunday 13th March Find Your Feet hosted an ethical fashion show at the Mint Leaf restaurant in the Haymarket. I was invited to donate a copy of Amelia’s Compendium of Fashion Illustration for We Are What We Wear by the show stylist, viagra order the lovely Zoe Robinson of Think Style – a women with many sustainable strings to her bow. She works as an actress, visit this site a writer (for Egg Mag) and an ethical image consultant.

Amelia's Compendium of Fashion Illustration Photography by Amelia GregoryFind Your Feet Honey's Dance Academy, <a target=pharmacy Photography by Amelia Gregory” title=”Find Your Feet Honey’s Dance Academy, Photography by Amelia Gregory” width=”480″ height=”320″ class=”aligncenter size-full wp-image-38157″ />Find Your Feet Honey's Dance Academy, Photography by Amelia GregoryBollywood dancing by Jane Young
Bollywood dancing from Honey’s Dance Academy by Jane Young.

We were treated to some very energetic Bollywood dancing thanks to Honey’s Dance Academy, followed by two short catwalk shows which took place on walkways surrounding the sunken restaurant. Models included youngsters and a couple of more mature women from Close Models, which provided a really uplifting touch.

Junky Styling by YesGo IllustrationJunky Styling by YesGo Illustration
Junky Styling by YesGo Illustration.

Find Your Feet-Junky Styling. Photography by Amelia GregoryFind Your Feet-Junky Styling. Photography by Amelia GregoryFind Your Feet-Junky Styling. Photography by Amelia Gregory
Junky Styling. All photography by Amelia Gregory.

Find Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia Gregory
People Tree.

Find Your Feet-Bhavna. Photography by Amelia GregoryFind Your Feet-Bhavna. Photography by Amelia GregoryFind Your Feet-Bhavna. Photography by Amelia Gregory
Bhavna.

Find Your Feet Outsider. All photography by Amelia Gregory.
Outsider.

During the first show we saw a fabulous multi layered pink maxi dress from ACOFI featured designer Junky Styling, cute dresses from People Tree, embellished bamboo dresses from Bhavna, and gorgeous silk classics from Outsider, who I discovered at Ecoluxe this season.

Find Your Feet- Amisha, Zoe, Orsola and the kids. Photography by Amelia Gregory
Amisha, Zoe, Orsola and the kids.

As I had a bar ticket I was able to roam around, and between shows sat with Zoe, Amisha Ghadalli, Maria Papadimitriou of Slowly the Eggs/Plastic Seconds and Orsola de Castro of From Somewhere, who was entertaining her young daughter and her friend. We ate some yummy canapes and watched a magician bend forks, then a Find Your Feet ambassador described the work done by this charity, which includes helping to fund sustainable farming practices. Fittingly, she described how a group of women in rural India bandied together to make the most of the mint growing on local farms – they now have a successful essential oil business.

Find Your Feet-magician. Photography by Amelia Gregory
The magician entertains the kids.

Find Your Feet- Charley Speed and bottle top bag. Photography by Amelia Gregory.Find Your Feet- Charley Speed and bottle top bag. Photography by Amelia Gregory.
Charley Speed and bottle top bag.

Then it was on to the auction, where any mention of my book was usurped by the lure of an Outsider dress, as worn by a celebrity – the presenter Charley Speed dashing maniacally around the room to squeeze as much money as possible out of the generous crowd. The whole lot (including a bottle top bag) went for £300, and I can only hope that the recipient appreciated my donation because he probably had no clue what it was.

Ada Zanditon S/S 2011 by Gareth A Hopkins
Ada Zanditon S/S 2011 by Gareth A Hopkins.

Round two featured three Amelia’s Magazine favourites from ACOFI: off-cut drama courtesy of From Somewhere, amazing sculptural pieces from Ada Zanditon and colourful dresses with sunflower decorations from By Stamo. There was also some playful printed dresses from Love Phool.

From Somewhere by Gareth A Hopkins
From Somewhere by Gareth A Hopkins.

Find Your Feet-From Somewhere. Photography by Amelia Gregory
From Somewhere.

Find Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia Gregory
Ada Zanditon S/S 2011.

Find Your Feet-Lovephool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia Gregory
Love Phool.

Find Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia Gregory
By Stamo A/W 2011.

A range of ethical accessories were used to style the show, amongst them some old favourites: LeJu, Nina Dolcetti and Joanna Cave… and some new discoveries: Meher Kakalia, who adapts ancient shoemaking techniques from her home town of Karachi to create modern footwear in Brixton, and Kumvana Gomani, who creates delicate jewellery out of plastic waste.

By Stamo A/W 2011 by Maria del Carmen SmithBy Stamo A/W 2011 by Maria del Carmen Smith
By Stamo A/W 2011 by Maria del Carmen Smith.

Exposing ethical design to more people and raising money for sustainable projects are good things to do, but We Aren’t JUST What We Wear, we are also What We Do in every aspect of life. On my return home I was somewhat saddened to read about a couple of other auction sponsors: it was also possible to win a test track experience with Jaguar or a BMW for the weekend. I know that money has to come from somewhere but there is a distinct lack of joined up thinking in ethical practice: a Mint Leaf waiter could not tell me whether the chicken they served us was freerange or organic.

Find Your Feet-Bollywood

We Are What We Wear was a massive success: raising over £10,000 to support sustainable weaving projects in India, but I wish that there was more recognition within the charity sector that sustainable practice involves more than donating money for dinner to support those less fortunate on the other side of the world, it’s about a holistic way of being. Within this world view I do not include hyping the desirability of extremely expensive energy guzzling cars. Needless to say, mine was the only bike tied up outside the Mint Leaf restaurant.

Categories ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Amisha Ghadalli, ,Bamboo, ,Bhavna, ,BMW, ,Bollywood, ,Charley Speed, ,Close Models, ,Ecoluxe, ,Egg Mag, ,Find Your Feet, ,footwear, ,freerange, ,Gareth A Hopkins, ,Honey’s Dance Academy, ,Jaguar, ,Jane Young, ,jewellery, ,Joanna Cave, ,Kumvana Gomani, ,LeJu, ,Livia Firth, ,London Kills Me, ,Maria del Carmen Smith, ,Maria Papadimitriou, ,Meher Kakalia, ,Mint, ,Mint Leaf, ,Nina Dolcetti, ,organic, ,Orsola De Castro, ,Outsider, ,Outsider Fashion, ,People Tree, ,Rebecca Strickson, ,Silk, ,Slowly the Eggs, ,sustainability, ,We Are What We Wear, ,YesGo Illustration, ,YesGo!, ,Zoë Robinson

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Amelia’s Magazine | Find Your Feet’s We Are What We Wear Ethical Fashion Show


Just off Brick Lane, page past the curry houses and down a side street, rx is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

Cushions by Caitlin de Hinshelwood

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, order but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Horn spoons

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Crockery
Stairs

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Gallery
Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of Wade‘s art which makes me want to start painting again as he makes it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.


Just off Brick Lane, nurse past the curry houses and down a side street, decease is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

Cushions by Caitlin de Hinshelwood

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of Wade‘s art which makes me want to start painting again as he makes it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.

Just off Brick Lane, sickness past the curry houses and down a side street, more about is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, medicine but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Cushions by Caitlin de Hinshelwood

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of some of the art which makes me want to start painting again as the artists make it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.

Illustration by June Chanpoomidole

To those of you that have been to any of the Start boutiques in Shoreditch you’ll know they represent a relaxed luxury that more than compliments the clothes. This is most true for the mens formalwear boutique. I love it and could quiet happily spend hours in there. So when I saw that the Mr Start presentation was being held in One Aldwych I was very excited. Having graced the lobby bar with my presence on at least  one occasion to sip their very tasty cocktails, stomach I couldn’t think of a more suitable venue. Sadly we were shuffled downstairs to a tiny and ill-lit room. Pleased we’d arrived early to avoid the mounting queues, troche myself and Matt surveyed the clothes.  


Illustration by Joana Faria

Thankfully the collection more than made up for the choice of venue, dosage as did the dynamicism of Mr Start himself, and the lovely Brix Smith Start. Seeing people passionate about what they do never fails to lift my spirits. Despite living my life in jeans, I have a love of all things formal. I long for the day that dress down Fridays are a thing of the past; I’m just too lazy to do it myself. Very hypocritical, you might say. Suits, jackets and ties are almost always appropriate attire, however, they often take more consideration and thought than I am capable of bleary eyed at 7am on workday morning.  


All photography by Matt Bramford

This collection would inspire me to rise just that little bit earlier and make just a bit more effort. Mixing heritage fabrics such as Harris Tweeds with a modern cut, the collection worked really well. The colours chosen also lifted this collection from being too stayed; crushed grape and turquoise green statement jackets provided a subtle lift to everything. But we weren’t just treated to suits, elegantly tailored shirts in a variety of collar shapes were also a sight to behold. A clean colour palette of white, black and grey, the shirts complimented the suiting without overpowering it; my favourite being a smaller but starkly cutaway collar. I’d say understated luxury for those in the know was a common theme of the whole collection but the deep velvet suit and dinner jackets were far from understated.  


Illustration by Maria Papadimitriou

Another great piece was the double breasted cropped peacoat. We’ve seen these on every boy band and All Saints clone in the past few seasons, but there was still something fresh about this piece. Mr Start’s accessories were equally strong with many of the fashion pack gushing over the suede brogues and loafers. They have a definite place on my wishlist, but I fear no amount of scotchguarding will protect them from my clumsy ways.  

In store this collection will shine even brighter than it did during the presentation, and leaving the store dressed head to toe in Mr Start will be a feat of inordinate self control. It’s just a shame the lighting and crowding let things down a little. Here’s looking forward to next seasons presentation, and a quick/expensive trip to Shoreditch in the meantime.  

See more from June Chanpoomidole and Joana Faria in Amelia’s Compendium of Fashion Illustration!


Just off Brick Lane, pills past the curry houses and down a side street, is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Cushions by Caitlin de Hinshelwood

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of some of the art which makes me want to start painting again as the artists make it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.
By Stamo A/W 2011 by Rebecca Strickson
By Stamo A/W 2011 by Rebecca Strickson.

On Sunday 13th March Find Your Feet hosted an ethical fashion show at the Mint Leaf restaurant in the Haymarket. I was invited to donate a copy of Amelia’s Compendium of Fashion Illustration for We Are What We Wear by the show stylist, viagra order the lovely Zoe Robinson of Think Style – a women with many sustainable strings to her bow. She works as an actress, visit this site a writer (for Egg Mag) and an ethical image consultant.

Amelia's Compendium of Fashion Illustration Photography by Amelia GregoryFind Your Feet Honey's Dance Academy, <a target=pharmacy Photography by Amelia Gregory” title=”Find Your Feet Honey’s Dance Academy, Photography by Amelia Gregory” width=”480″ height=”320″ class=”aligncenter size-full wp-image-38157″ />Find Your Feet Honey's Dance Academy, Photography by Amelia GregoryBollywood dancing by Jane Young
Bollywood dancing from Honey’s Dance Academy by Jane Young.

We were treated to some very energetic Bollywood dancing thanks to Honey’s Dance Academy, followed by two short catwalk shows which took place on walkways surrounding the sunken restaurant. Models included youngsters and a couple of more mature women from Close Models, which provided a really uplifting touch.

Junky Styling by YesGo IllustrationJunky Styling by YesGo Illustration
Junky Styling by YesGo Illustration.

Find Your Feet-Junky Styling. Photography by Amelia GregoryFind Your Feet-Junky Styling. Photography by Amelia GregoryFind Your Feet-Junky Styling. Photography by Amelia Gregory
Junky Styling. All photography by Amelia Gregory.

Find Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia Gregory
People Tree.

Find Your Feet-Bhavna. Photography by Amelia GregoryFind Your Feet-Bhavna. Photography by Amelia GregoryFind Your Feet-Bhavna. Photography by Amelia Gregory
Bhavna.

Find Your Feet Outsider. All photography by Amelia Gregory.
Outsider.

During the first show we saw a fabulous multi layered pink maxi dress from ACOFI featured designer Junky Styling, cute dresses from People Tree, embellished bamboo dresses from Bhavna, and gorgeous silk classics from Outsider, who I discovered at Ecoluxe this season.

Find Your Feet- Amisha, Zoe, Orsola and the kids. Photography by Amelia Gregory
Amisha, Zoe, Orsola and the kids.

As I had a bar ticket I was able to roam around, and between shows sat with Zoe, Amisha Ghadalli, Maria Papadimitriou of Slowly the Eggs/Plastic Seconds and Orsola de Castro of From Somewhere, who was entertaining her young daughter and her friend. We ate some yummy canapes and watched a magician bend forks, then a Find Your Feet ambassador described the work done by this charity, which includes helping to fund sustainable farming practices. Fittingly, she described how a group of women in rural India bandied together to make the most of the mint growing on local farms – they now have a successful essential oil business.

Find Your Feet-magician. Photography by Amelia Gregory
The magician entertains the kids.

Find Your Feet- Charley Speed and bottle top bag. Photography by Amelia Gregory.Find Your Feet- Charley Speed and bottle top bag. Photography by Amelia Gregory.
Charley Speed and bottle top bag.

Then it was on to the auction, where any mention of my book was usurped by the lure of an Outsider dress, as worn by a celebrity – the presenter Charley Speed dashing maniacally around the room to squeeze as much money as possible out of the generous crowd. The whole lot (including a bottle top bag) went for £300, and I can only hope that the recipient appreciated my donation because he probably had no clue what it was.

Ada Zanditon S/S 2011 by Gareth A Hopkins
Ada Zanditon S/S 2011 by Gareth A Hopkins.

Round two featured three Amelia’s Magazine favourites from ACOFI: off-cut drama courtesy of From Somewhere, amazing sculptural pieces from Ada Zanditon and colourful dresses with sunflower decorations from By Stamo. There was also some playful printed dresses from Love Phool.

From Somewhere by Gareth A Hopkins
From Somewhere by Gareth A Hopkins.

Find Your Feet-From Somewhere. Photography by Amelia Gregory
From Somewhere.

Find Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia Gregory
Ada Zanditon S/S 2011.

Find Your Feet-Lovephool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia Gregory
Love Phool.

Find Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia Gregory
By Stamo A/W 2011.

A range of ethical accessories were used to style the show, amongst them some old favourites: LeJu, Nina Dolcetti and Joanna Cave… and some new discoveries: Meher Kakalia, who adapts ancient shoemaking techniques from her home town of Karachi to create modern footwear in Brixton, and Kumvana Gomani, who creates delicate jewellery out of plastic waste.

By Stamo A/W 2011 by Maria del Carmen SmithBy Stamo A/W 2011 by Maria del Carmen Smith
By Stamo A/W 2011 by Maria del Carmen Smith.

Exposing ethical design to more people and raising money for sustainable projects are good things to do, but We Aren’t JUST What We Wear, we are also What We Do in every aspect of life. On my return home I was somewhat saddened to read about a couple of other auction sponsors: it was also possible to win a test track experience with Jaguar or a BMW for the weekend. I know that money has to come from somewhere but there is a distinct lack of joined up thinking in ethical practice: a Mint Leaf waiter could not tell me whether the chicken they served us was freerange or organic.

Find Your Feet-Bollywood

We Are What We Wear was a massive success: raising over £10,000 to support sustainable weaving projects in India, but I wish that there was more recognition within the charity sector that sustainable practice involves more than donating money for dinner to support those less fortunate on the other side of the world, it’s about a holistic way of being. Within this world view I do not include hyping the desirability of extremely expensive energy guzzling cars. Needless to say, mine was the only bike tied up outside the Mint Leaf restaurant.

Categories ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Amisha Ghadalli, ,Bamboo, ,Bhavna, ,BMW, ,Bollywood, ,Charley Speed, ,Close Models, ,Ecoluxe, ,Egg Mag, ,Find Your Feet, ,footwear, ,freerange, ,Gareth A Hopkins, ,Honey’s Dance Academy, ,Jaguar, ,Jane Young, ,jewellery, ,Joanna Cave, ,Kumvana Gomani, ,LeJu, ,Livia Firth, ,London Kills Me, ,Maria del Carmen Smith, ,Maria Papadimitriou, ,Meher Kakalia, ,Mint, ,Mint Leaf, ,Nina Dolcetti, ,organic, ,Orsola De Castro, ,Outsider, ,Outsider Fashion, ,People Tree, ,Rebecca Strickson, ,Silk, ,Slowly the Eggs, ,sustainability, ,We Are What We Wear, ,YesGo Illustration, ,YesGo!, ,Zoë Robinson

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Amelia’s Magazine | Howies: Ethical active clothing pioneers in Wales

Tania Kowalski was a workshop manager at a well-known contemporary jewellery gallery in London when Synnove Saelthun arrived from New York to join the design team. They soon discovered that they had similar views on design and business ethics, more about cialis 40mg and became good friends. Several years later they started the Oria brand, prescription using Synnove’s design skills and Tania’s production expertise. Synnove is a technically brilliant goldsmith with a passion for design and an eye for detail. Tania is a trained jeweller, viagra with a wide range of experience in the jewellery industry, from design creation through to production. Her expertise includes sourcing ethical materials and ensuring fair business practice.

Tania’s passion for other cultures has led her to visit remote tribes in the Amazon of Brazil, hill tribes in Nepal and the Dogon people of Mali. It was during these travels that she became fascinated with the cultural importance and symbolic meaning of tribal adornment. When designing a new collection, the couple sit down together to discuss what the new collection will symbolise. They research and refine story boards, and after ensuring that the designs are technically feasible Synnove makes an initial prototype, the best of which will go into production.

The use of the phoenix is a symbol of honesty and justice in Chinese mythology, and is one of the inspirations for the Nina collection. The lotus symbolises purity and beauty in many different cultures, and it inspired their silver lotus collection.

Working in Nepal Tania discovered that the safe working conditions and fair living wages which we take for granted in the West are not necessarily the norm in other parts of the world. This early experience was important in persuading Tania to commit to fairtrade sourcing as a founding principle of Oria.

Vintage fashion, about it illustrated by Matilde Sazio

Kim Sklinar, viagra sale aka Preloved Reloved, cheap has set herself an interesting New Year’s challenge. For the duration of 2011, Kim isn’t going to buy any new clothes. No more high-street bargains, no more feeding corporate giants, no more fast-fashion waste, no siree. ‘Another one?’ I hear you cry – and you’d be right. But this one is a little different.

While Kim hopes to raise awareness about the amount of cheap clothing we purchase and what effects that has on the environment and people’s lives, there’s also a bigger reason closer to home. Kim’s father was diagnosed with cancer over 18 months ago, and she decided to set up the project to raise funds for Macmillan, the cancer care and support charity. Unfortunately, as of only last week, Kim’s dad won’t see the project through its fruition. But Kim will dedicate the project to his memory.

So, how do you do it? Well, Kim’s vowed to buy only vintage and from outlets like eBay, and she’ll spend more time in charity shops which also benefits all of the organisations that run them. I had a chat with her about the project and how she thinks she’ll manage it all…


Vintage shop, illustrated by Karolina Burdon

What gave you the idea for Preloved, Reloved in the first place?
Well I always like to dress a little differently. My style is mainstream with a retro edge, I suppose. I always seem to end up with a daft New Year’s resolution – last year I cycled from London to Paris for The Institute of Cancer Research. I like using my time to help others and spread awareness.

Were you a fan of vintage and upcycling before you started the project?
Yes! I always admire my friends’ outfits; well, those who wear vintage and second-hand fashion. Upcycling is something I have experimented with for ages at home and now is the time to make sure I actually finish some projects!

Where will you source your outfits?
Charity shops, vintage stores, eBay, my mum’s wardrobe…! I made a lined cape last night from linen and satin for balmy summer nights (booking a holiday soon!).


Charity shops, illustrated by Rukmunal Hakim

What does the project hope to achieve?
I want to raise awareness of numerous charities related to my Dad’s illnesses. I want my friends to know that too much of an unhealthy lifestyle is probably going to lead to an early demise. I also want to raise the profile of vintage and second-hand fashion; I remember as a kid we use to take the mick out of anyone who dressed from a charity shop. I myself as a student had a stigma against them. Now it’s become kitsch, cool and quirky. It’s good for the environment.

How much do you hope to raise and what are the funds likely to be used for?
£2500 is my Just Giving target – it goes directly to Macmillan. However, with my shopping at many different charity shops, my cash goes straight to them – win win all round! I have my thinking cap on about how to expand the project though.


eBay! Illustration by Avril Kelly

Why did you choose Macmillan?
My dad (and his dad) had cancer – he died last week unfortunately. And it wasn’t the cancer that killed him, it was his heart and his adult-onset diabetes. A poor lifestyle in his twenties and thirties caused it and he was only 57 when he passed. So as I said before, this project benefits other charities focussing on these causes too through me spending money at their outlets.

Not that far in, but have you come accross any problems so far? Has anything that happened that you weren’t expecting?
Avoiding shops is quite hard as I realised I can’t just pop into the Topshop sale and treat myself – which I suppose is good for my wallet and I’m going to do less impulse-buying on the way home from work.
With my Dad passing, I haven’t had as much time to go browsing shops as much as I’d like. This weekend, however, I’m going to the Girls of Guildford vintage fair and gig – for some serious retail therapy, cupcake-nomming and also to check out some great live music away from the bustle of London.


Vintage, illustrated by Jess Holt

What are you wearing today? Where’s it all from?
Dark blue skinny jeans, leather knee boots that I already owned with black and cream patterned blouse from River Island that I bought from Cancer Research UK. I’m also wearing red rose earrings from Magnolia Jewellery.

Do you plan to make or alter any of your clothes? If so, how?
Yes – I love sewing and making jewellery too – I made a cape last week and have upcycled a pair of old, torn jeans from my uni days into a denim mini. I have a small collection of retro patterns including a lovely dress with a pussy bow. I love being able to create something out of fabric I love: last year I went to a lovely Indian wedding and couldn’t find The Outfit – so I made a purple maxi-dress with a halterneck and glammed it up with ribbons dangling down my back. Saved myself a fortune too!


Illustration by Gilly Rochester

What else do you get up to?
I run Never Enough Notes – a music e-zine, and I’m cycling the London-Brighton this summer with my brother and friends to raise money for the British Heart Foundation.

What would be your perfect Preloved, Reloved outfit?
For daytime it would easily be vintage jeans, brown boots that look a bit worn-out, a floaty shirt or cheeky tee, a tweed jacket and a battered satchel.
For evening, I love ball gowns and retro dresses so would be something glam that I could wear with a pair of 1970s heels! Oh there’s way too much choice, I love it!


Photographs by Kim Sklinar

You can follow Kim’s efforts at the Preloved, Reloved blog; donate online here.
Junky Styling S/S 2010 by Aniela Murphy
Junky Styling S/S 2010 by Aniela Murphy.

Annika Sanders and Kerry Seager are self-taught fashion designers. They started up Junky Styling after they received lots of compliments for their deconstructed and restyled secondhand suits made to go out clubbing in during the 1990’s.

What prompted your approach to dressmaking?
Our approach was initially borne out of a lack of money but it soon became a necessity for individuality and quality. At first Annika’s mother did most of the sewing so our designs were heavily directed by her.

Have you seen many changes over the years?
Aside from all the wrinkles on our faces? We have seen the tangible development of a marketplace that never existed before. Education has enabled the sustainable movement to become more widely accepted and understood, approved and now many new brands think about sustainability before they even start designing.

Where did you go out in the past and do you still go clubbing?
We went to a wide mixture of venues that hosted a similar dressy scene. It was such a brilliant time, and we still enjoy socialising and a bit of a shuffle. But we always try to ensure that we are not the oldest at the bar…

Read the rest of this interview and see more illustrations of Junky Styling’s clothing in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
You’ve been going for a very long time. Have attitudes to ethical fashion started to change yet?
Consumers are starting to question the huge exploitation of people and the environment that permits their clothing to be so cheap, treat because it doesn’t add up. There is still a long way to go but the fashion industry is slowly changing the way it does business.

What has the People Tree brand achieved?
We support 5, website like this 000 farmers, case artisans and their families in developing countries by producing well designed fairtrade and sustainable products. For us it’s about creating sustainable livelihoods that put food on the table at the end of the day.

You’ve collaborated with both Bora Aksu and Karen Nichol. What have they brought to People Tree?
We’ve worked with Bora for four years because we share the view that good fashion design should last for years. He is a master of beautiful, feminine draped designs that we produce in organic and fairtrade cotton, and we’ve already started designing an exciting new collection for S/S 2012. Like me Karen is passionate about handicrafts and she loves traditional Japanese textiles and designs. She works with our hand knitters in Nepal to create beautiful appliquéd and hand embroidered embellishments
You’ve been going for a very long time. Have attitudes to ethical fashion started to change yet?
Consumers are starting to question the huge exploitation of people and the environment that permits their clothing to be so cheap, see because it doesn’t add up. There is still a long way to go but the fashion industry is slowly changing the way it does business.

What has the People Tree brand achieved?
We support 5, try 000 farmers, artisans and their families in developing countries by producing well designed fairtrade and sustainable products. For us it’s about creating sustainable livelihoods that put food on the table at the end of the day.

You’ve collaborated with both Bora Aksu and Karen Nichol. What have they brought to People Tree?
We’ve worked with Bora for four years because we share the view that good fashion design should last for years. He is a master of beautiful, feminine draped designs that we produce in organic and fairtrade cotton, and we’ve already started designing an exciting new collection for S/S 2012. Like me Karen is passionate about handicrafts and she loves traditional Japanese textiles and designs. She works with our hand knitters in Nepal to create beautiful appliquéd and hand embroidered embellishments
How did the idea of working with old porcelain come about? 
I was tired of producing other peoples’ ideas (as a stage producer) so in 2007 I decided to start working on my own project, dosage which soon developed into my rapidly growing label, stomach Sägen. I go to flea markets as often as I can for inspiration and to collect source material; I have amassed a huge collection of vintage buttons as well as piles of chipped and damaged porcelain that is no longer wanted. I like to work with my hands and I love turning items from the past into modern accessories. 

Sägen means Old Saga in Swedish – why did you chose this name for your brand?
I come from a small island called Gotland in the middle of the Baltic Sea and I have wonderful memories of listening to all the old myths when I was a kid. I came up with the idea for Sägen when I was there and the name reflects my interest in recycling a little bit of history into new treasures, so I find the name very suitable.

How do you cut the porcelain and set it in silver?
I cut and grind the porcelain with machines, which is a very dirty, dusty and dangerous job: I have been close to losing my fingers many times. When I am working in my basement studio I forget about everything else, instead focusing on the patterns that I am obsessed with. I decide what shapes to make up depending on the motifs in the porcelain, then I set the porcelain in silver (which is 98% recycled) so that it curves, bends and stretches around the shape I have cut out.
Ivana Basilotta S/S 2011 by Bex Glover
Ivana Basilotta S/S 2011 by Bex Glover.

Ivana Basilotta is Italian but has lived in Germany as well as the UK. She channels her observations of different cultures into her work, treatment sometimes the ideas flowing so fast that her pen can’t keep up and her scissors can’t cut the fabric fast enough. Quite often she only realises she was inspired by a certain idea once the collection has been finished. Having previously studied business Ivana is well placed to run her label, prostate and feels that a good business knowledge is as important as the creative force of a design house.

A committed vegetarian, she designs with peace silk, which is made in India without the killing of the silk moth. Because peace silk is spun as a fibre rather than reeled as a thread it is warmer and softer than ordinary silk. “I cannot imagine eating meat,” she says. “I find it strange that people eat dead animals.” She feels that being a vegetarian brings a great sense of freedom and well being, and it is an easy way to lead a greener life. “Farm land that could directly produce food for humans is used to farm and feed animals for slaughter, which uses up far more resources.” She does not like to imagine the stress and sorrow that farmed animals must experience, and wants no part in it…

Read the rest of this interview with Ivana Basilotta in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
bex_glover_howies_collection
Howies by Bex Glover.

Howies has since 1995 pioneered the creation of ethical active clothing with a strong design aesthetic. Based in Cardigan Bay, case Wales, remedy the company has built up a devoted fan base via its affiliation with outdoor sports such as surfing, order mountain biking and skateboarding. Products are made from high performing sustainable fabrics that will last, with a proportion of profits ploughed back into grassroots social and environmental projects via the Earth Tax. Although some clothes are made in China and Turkey they ensure best practice by employing the same factories as other companies they trust, such as M&S…

Read the rest of this interview and see more illustrations of Howie’s clothing in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.

Categories ,ACOFI, ,Active Wear, ,Amelia’s Compendium of Fashion Illustration, ,Bex Glover, ,Cardigan, ,Cardigan Bay, ,China, ,Do Lectures, ,Earth Tax, ,Eco fashion, ,Ethical Fashion, ,howies, ,M&S, ,Merino, ,Severn Studios, ,sustainability, ,Turkey, ,wales

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Amelia’s Magazine | Canon launches DIGITAL IXUS 80 IS

Recently the weather has been getting warmer and we seem to be having less miserable days. It’s almost like Spring is on its way; until the wind picks up, the skies turn grey and the rain pours down. But January mustn’t be remembered for the side effects of global warming, as Canon is about to launch a new camera for this spring – the digital IXUS 80 IS. They have four colours to choose from: Classic Silver, Caramel, Chocolate, and Candy Pink. Highly compact and super stylish; they’re not just pretty, they’re also uber-functional. Canon have introduced a new clear 2.5” PureColor LCD II screen, which means that you get to see your subject in true colour (which is sometimes a bit of a reality shock at the end of a night out). I gave it a try and the screen was as advertised, particularly compared to the one I bought two years ago. But before you head off to your nearest electronic shop, there’s more! It has brand new Motion Detection Technology, enabling the camera to sense movement – no more blurry pictures! This is technology at its finest, if only it could magic the January rain away…
canon1.jpg

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Amelia’s Magazine | Travelling to Denmark aboard the Dana Sirena cruise ferry.


Illustration by Antonia Parker

Well, store they’d really gone to town with this season’s menswear installations. Menswear Day is great, but it’s bloody hard work – you get five days to absorb what’s on offer for women, but only one for the guys – even though the quality and breadth of talent is just as vast.

So in between shows I managed to leg it around the installations, taking photographs, collecting press releases, bumping into people I knew and desperately tried not to steal Mr Hare shoes, all at the same time. It was hard work, I tell ya.

Katie Eary



I LOVE Katie Eary‘s work and this year was no exception. Moving away from skeletal masks and those joke glasses that have me in stitches whenever I see a pair, this season saw Katie collaborate with Lonsdale to create a 1950s boxing scene. It was GREAT – genuine boxers in Katie’s leopard-skin silk shorts, jewel-encrusted boxing helmets and embellished gloves fought on one side of the space behind traditional boxing ring ropes. A genuine coach jeered in his East End accent and Katie, resplendent in a leopard-skin number herself, styled the models/boxers like a glamorous ringside moll.



Tartans featured as boxers rested in the other half of the installation, surrounded by red roses and walls covered in the same fabric. Despite being mesmerised by the shirtless boxers I did also notice some neat tailoring, studded trousers and yet more leopard skin numbers. Amazing.

Mr Hare



Delicious shoes. Again. What else to say? It’s hard to stand out designing shoes exclusively for men, I’m sure, unless you design panto clown shoes – but Mr Hare managed it again – this season presenting an entirely black collection (strange, I thought, for S/S). Suede, patent leather and reptile skin all featured.

Matthew Miller

I am seriously excited about interviewing Matthew Miller in the coming weeks, so keep an eye out for that. His unique fusing of modern tailoring with a sport-luxe aesthetic really gets me going. A model stood looking a little perplexed outside his little hut, wearing a double-breasted blazer in rich cotton with a banded white stripe straight through the middle. It seems this theme ran through his entire collection, giving well-tailored clothing a contemporary twist. Crisp white shirts with stripes are teamed with tailored shirts to achieve the MM look.

Omar Kashoura

Illustration by Antonia Parker

It’s no secret that I loved what Omar Kashoura had to offer last season, and it’s no surprise that he’d been awarded NEWGEN sponsorship this time around. Moving on from formal tailoring, this season he presented a more playful collection packed full of wit, humour and great checks.



A jazz band modelled the clothes, but every time I went in they were hanging around posing and not actually playing instruments (that modelling opportunity had obviously gone to their heads) but I’m told they were very good. Twill double-breasted blazers, some with piped lapels, toyed with the idea of English dressing, and whimsical handkerchiefs were placed in pockets. A general colour palette of tones of blue was enhanced with flashes of red and some pastel colours, while the models wore Edward Green shoes (HOT).

The rest of the room featured look-book shots (above) with hilarious catalogue-style captions – ‘Andreas looks comfortable in a viscose and cotton knitted vest with a zipper front…’

Christopher Raeburn


Christopher Raeburn fits into many categories, and his collection this year was his best outing yet. Spots were the key theme, as were coats of many colours. Read a little bit more about him in Amelia’s review here.

Baartmans and Siegel


Great colours up for grabs here, with pastel blue tapered trousers and silk scarves and navy trenches, teamed with pastel blue suede shoes. Ones to watch, I’d say, with their mix of European influences and luxurious fabrics.

Mattio Bigliardi

…wins the award for biggest jacket. Love this colour…

Christopher Shannon

Another season brings another collaboration with Eastpak, and even more silly bags, that I actually really like. The colours echoed his catwalk collection, featuring lemon, aqua and grey.

Morgan Allen Oliver


Last, but by no means least, Morgan delighted again this season with fabulous knitwear and polka dot shorts. As much as I loved his offerings in February, this time around he seems to have grown in sophistication and his collection seemed smarter and infinitely more wearable, while still maintaining that contemporary, humorous wit that we’re steadily gettting used to. Muted colours featured, along with luxurious-knit cardigans, spotted jumpers and said polka-dot shorts, modelled by previous fashion editor Jonno Ovans!

Dana-Sirena-by-Yelena-Bryksenkova
The Dana Sirena with her captain, more about by Yelena Bryksenkova.

When I was offered the opportunity to speak to designers in Copenhagen I jumped at the chance. And then, information pills of course, medications I realised that I would have to figure out how I could travel there without flying.

Grand house Scania
A typical Scandinavian country house. All photography by Amelia Gregory.

It’s not a great secret that I’m no big fan of flying. I haven’t gone so far as to vow never to fly again but I’ve taken a two year break without any serious life shattering consequences: I’m perfectly happy and don’t feel my life has been any less rewarding for my lack of carbon emissions.

I resolutely won’t fly short distances – and by that I mean anywhere that is within easy reach by some other form of transport. Train, coach, ferry, bike, pony, foot. There are many other ways to travel which don’t involve standing in line at some horrible airport then having my ears pop in utter agony as we breach the upper atmosphere. Watching a crap movie in some tiny uncomfortable seat whilst being fed disgusting airplane food? No siree, I do not miss flying one iota. In fact, I have developed quite a severe phobia of flying in recent years – I sit there several kilometres above the ground and think “Ye gods, I shouldn’t be here. It’s wrong. If I was meant to be this far above earth I would have been born with wings.” So I’m always in a vague panic, especially when it’s turbulent.

Denmark roadtrip copenhagen
A typical building in Copenhagen.

So it was that I happily set out to find another way to travel to Copenhagen for my Underwerket Projects talk on design and sustainability. Cruise ferry seemed the most obvious way to travel and one which I was eager to try, having heard very good things from activists who had travelled by boat to the Copenhagen Cop15 summit last December. I contacted DFDS Seaways to see whether they might be amenable to sponsoring a trip aboard their North Seas flagship the Dana Sirena, and was very pleased when they agreed to let me travel with my boyfriend and car. I had already planned that we would take a late summer holiday as well – it seemed sensible to make the most of the trip, though it is possible to take a cruise ferry to Esbjerg for a long weekend. If booked well in advance it’s not expensive either – a crossing for a car with two people costs from £139 each way – but I do recommend planning such a trip some months ahead.

Dana Sirena view deck
The back deck of the Dana Sirena, which also carries freight.

Catching the ferry to Denmark involved a short drive to Harwich, where we boarded the Dana Sirena with ease. I love boats… I love standing on deck to watch the cars load, then watching the ramps go up and feeling the wind in my hair as we leave the harbour and pick up speed. My job involves so much sedentary gazing at a computer screen that I grasp the chance to feel the elements on my skin when I can, and there’s nothing more elemental than travelling by sea: it’s so much more pleasant than being trapped in a cramped and airless cabin. As we left I noted lots of wind turbines laid out in a vast facility, an offshore crane ready to tow them to their destination. As an international port in a crucial location, Harwich is perfectly placed to build renewable technologies.

DFDS Seaways Dana Sirena Columbus Lounge by felice perkins
The Columbus Lounge Crooner by Felice Perkins.

Our cabin on the Dana Sirena had a sea view which meant we could assess the weather from the comfort of our own room – the cabins are small but eminently spacious for a relatively short journey. Although it takes approximately twenty hours to get to Esbjerg in Denmark much of that time is spent asleep, lulled by the motion of the waves.

Denmark Seven Seas buffet crabs dana sirena
Dana Sirena food
Denmark trip Seven Seas buffet Dana Sirena
The Dana Sirena Seven Seas restaurant buffet… yum.

For supper we ate yummy Danish food from the smorgasbord laid out in the Seven Seas restaurant, then sat in the Columbus Lounge with cocktails and a live crooner for company.

Cruise-Ship-by-Mina-Bach
Cruise Ship Singer by Mina Bach.

Cocktails are the same price as a pint of beer, fact fans, so you may as well eh? Certainly not the kind of laid back experience one can expect when travelling by plane.

Abby_Wright_Danish_Pudding
Danish Puddings by Abby Wright. The Danish are VERY good at puddings.

One of the biggest bonuses to travelling via cruise ferry is the opportunity to take your car with you. Or bikes; as people left the ferry with their touring bikes at the other end I felt a pang of envy, but the fact remains that the freedom of car travel remains unrivalled. We passed great colonies of seals basking on the sandy banks as we arrived at Esbjerg, where we disembarked immediately and headed east on completely clear roads. Denmark is small and there is very little traffic so it takes just a few hours to cross the islands and reach Copenhagen; from there it is but a quick hop over the bridge to Scania in Southern Sweden, where we also spent several delightful days exploring the countryside.

Scania Sweden campsite
Our campsite on the beautiful southern coast of Sweden.

Because we had a car we were able to visit lots of places that were well off the tourist track. In fact we hardly heard another English accent the entire time we were away – though of course we heard plenty of English because nearly all Scandinavians speak it perfectly. Taking the Dana Sirena to Denmark made us realise just how close Scandinavia is to the UK, something we had never really considered before but is obvious in the many historical links we share. My next blog will round up some of the best things to do if you take a cruise ferry holiday to Scandinavia in your car.

Land Art Funen
Land Art at Tickon Park near Tranakaer on a remote island of Langeland off the coast of Funen.

As we headed back to the port in Esbjerg a few weeks later we passed many British cars laden down with belongings. As well as being the perfect way to cut back on carbon emissions at a time when we desperately need to consider the effects of our individual and collective actions, a cruise ferry holiday allows for the freedom of a road trip. And yes, we managed to fill our car up too. But more on that in my next missive…

You can read about another journey aboard the Dana Sirena from the Man in Seat 61 here and book your trip aboard a cruise ferry at the DFDS Seaways website here.

Buffet chef by David Merta
Buffet chef in the Seven Seas restaurant by David Merta.

Categories ,Columbus Lounge, ,Cruise Ferry, ,Dana Sirena, ,David Merta, ,Denmark, ,DFDS Seaways, ,Esbjerg, ,Felice Perkins, ,Ferry, ,Funen, ,Harwich, ,Land Art, ,Man in Seat 61, ,Mina Bach., ,Offshore, ,scandinavia, ,Scania, ,Seven Seas restaurant, ,sustainability, ,sweden, ,Tickon Park, ,Tranakaer, ,Underwerket Projects, ,Wind Turbines, ,Yelena Bryksenkova

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Amelia’s Magazine | Uncivilisation 2011, The Dark Mountain Festival: Preview interview with Dougald Hine

Dark Mountain issue 2 cover by Rima Staines
Dark Mountain issue 2 cover by Rima Staines.

What have you been doing since the last Uncivilisation Festival? It’s been over a year and I presume you’ve been suitably busy…

Yes, viagra last year’s Uncivilisation does feel like a long time ago. I think it’s safe to say that neither Paul Kingsnorth nor I had ever imagined we’d find ourselves running a festival. It happened by accident. We were writers, we’d written a manifesto with the idea of starting a journal of stories and ideas — and then we got invited to use this venue in Llangollen for a weekend to bring together all these people for whom the manifesto meant something. It was an intense experience. (Read our post 2010 festival interview with Dougald Hine.)

Afterwards, we took some time out to reflect and decide what we wanted to do next. We started to hear from people who were running their own Dark Mountain events, which was very cool, and from bands who were releasing records inspired by the project. It’s a humbling experience, seeing other people respond to something you’ve written and take it to completely unexpected places, and do something beautiful with it.

cernunnos dougie strang
Cernunnos – from Dougie Strang’s Liminal.

We knew we were going to do another book. We had writers getting in touch who we’d really admired, people like David Abram and Naomi Klein, and new writers sending us amazing work that spoke from the middle of the chaos we’re living through, or from the wild places at the edges. And as Issue Two came together, we realised we had to do another festival. There’s only so far you can go in print, or online. Beyond a certain point, you need to create spaces for people to come together face to face, to have conversations, to laugh and cry and hold onto each other. So yes, Uncivilisation is back, another gathering of stories and ideas, performances and encounters.

mark-boyle at last year's Dark Mountain
Mark Boyle at last year’s Dark Mountain Festival.

What are your feelings about climate change thinking and activism at the moment in the UK and worldwide? And in terms of the other associated problems we face? A lot has changed since May 2010…

It feels like there’s a new conversation opening up, with a rawness and an honesty to it. I’m thinking of the piece Shaun Chamberlin wrote after Just Do It the film came out, and also of an article of George Monbiot‘s from a couple of months ago. You compare that to the debates we had with George in the first year or so of Dark Mountain, which feel pretty sterile to me in retrospect, and there’s a sense that even as the situation becomes more desperate, in many ways, people are reaching deeper into themselves.

ben law sustainability centre
The roundwood timber frame classroom at the Sustainability Centre built by Ben Law. Photo courtesy of Permaculture.

And meanwhile, I think it’s dawning on many more people just what a multi-layered mess we’re in. The entanglement between the ecological crisis and the social and economic unravelling of the world we grew up in. I’m struck by how fast history seems to be moving these days, how quickly the ground of “normality” is shifting. Even in mainstream politics, the fabric is wearing thin, the gap between the official version of reality and people’s lived experience becomes more obvious.

Dark Mountain huckleberry mockingbird
Huckleberry Mockingbird.

What will be different about this year’s festival?

It feels like we’re consciously approaching it as a journey that people go through. You arrive and you’ve left behind your everyday life, and you need permission to enter into this other kind of space, where it’s safe to feel things and have conversations you might not do with your colleagues or your friends back home. So the first night is full of magical performances, feral choirs and storytellers and lyrical boat-dwellers and music by lamplight.

Marmaduke-Dark Mountain
Marmaduke Dando.

Then the Saturday daytime is where we can have big conversations about the past and the future, going into the ways people have made life work and made life meaningful in difficult times. By the Saturday night, you need to let your hair down, so we’ve got some real party music with bands like Merry Hell. Then on Sunday, as you’re turning for home, there’s more space for sessions about practical projects building parallel infrastructure and ways of getting involved in things back in the day-to-day world that have an edge of deep resilience, that allow you to take back some of the meaning and perspective that Dark Mountain is hopefully making room for.

Sustainability Centre meadow

What special new speakers and activities are you particularly excited about and why?

Personally, I’m looking forward to Tom Hironsstorytelling on the Friday night, and the Collapsonomics panel on the Saturday morning. That’s going to be a group of speakers who have personal experience of living through economic and social crisis — in the USSR, in Ireland and Iceland. They’re also all people who have an inside understanding of how the systems we depend on work, financial systems, tech systems. I’m expecting to learn a lot from that conversation.

Life expectancy and financial equality
Graph to show life expectancy and financial equality, from Vinay Gupta’s website.

And there are a couple of people who really stood out last year, who I’m really delighted are coming back. Vinay Gupta, who I’ll be interviewing on the Saturday afternoon, who’s this extraordinary hybrid between a Scots engineer and an Indian mystic, talking about these deeply practical projects he develops for working in the aftermath of disasters, but also the roots of his ability to think clearly about this stuff in the tradition of the ‘kapilika’, ‘the bearers of the skull bowl’, constantly facing your own mortality. And Jay Griffiths, who was one of the most moving speakers last year, she’ll be back to talk about the songlines and dream-shrines of West Papua.

Sustainability centre

Why did you choose to host this year’s Uncivilisation Festival at the Sustainability Centre? How many people do you hope will attend?

One thing we learned from last year is that the festival is as much about the people you meet as the speakers or the bands you see. So we wanted a venue with lots of space for conversations, walks in the woods, gatherings around campfires. We’re expecting about three hundred people, this time. It’s important to us that it’s a human-scale event, that there’s chance for us to meet people and hang out with them.

Camping

The philosophy of Dark Mountain has been described as moody, poetic and a bit devoid of hope. How do you respond when people say this to you?

To be honest, I know this is an impression people sometimes have at second- or third-hand, but it’s not something I get asked much by people who’ve actually had any contact with us. If you check out the video of people at last year’s festival, ‘hope’ is actually one of the words that comes up when people try to describe what they’ve experienced.

Now, that might seem strange, given that the starting point for Dark Mountain is admitting how deep a mess we’re in — letting go of the fantasy that we can take control of this reeling world, which, for all the wonders of science, we only partly understand. But hope is a strange thing — it’s not the same as optimism, or having a plan. It’s an attitude, a way of being in the world, treating each other well and finding meaning, even in the dark times. Go back to the Greek myths, and the last thing out of Pandora’s Box, after all the evils of the world, is hope.

dark mountain get cape wear cape fly
Get Cape. Wear Cape. Fly.

What’s next for the Dark Mountain Project?

We’re going to take some time out this autumn, before we come back and start working on the next book and the other plans we’ve been brewing. For me, it will be a time to weave some of the threads from Dark Mountain into the other things I’m working on — The University Project, where we’re creating new pockets and pathways for the cultivation of knowledge, and Space Makers, and the patchwork of other people and projects I’ve been stumbling across which share this search for what works and what makes life meaningful, when the future hasn’t turned out the way the grown-ups said it would.

See my full listing for Uncivilisation here. Anyone who is interested in positive ways that we can tackle multiple crises together should put the dates in the diary right now: 19th-21st August, and book those tickets now.

Categories ,Cernunnos, ,Collapsonomics, ,Dark Mountain, ,David Abram, ,Dougald Hine, ,Dougie Strang, ,ecology, ,Financial Crisis, ,George Monbiot, ,Get Cape. Wear Cape. Fly., ,Huckleberry Mockingbird, ,Indian, ,Jay Griffiths, ,Just Do It, ,Liminal, ,Llangollen, ,Mark Boyle, ,Marmaduke, ,Marmaduke Dando, ,Merry Hell, ,Naomi Klein, ,Pandora’s Box, ,Paul Kingsnorth, ,Rima Staines, ,Scottish, ,Songlines, ,Space Makers, ,storytelling, ,sustainability, ,The University Project, ,Uncivilisation Festival, ,Vinay Gupta, ,West Papua

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Amelia’s Magazine | Goodbye Eyjafjallajokul…

JohannaBasfordProfilePic

Johanna Basford specialises in finely detailed monochrome pen and ink illustrations, viagra sale and last year came to the media’s attention after she conceived #TwitterPicture, troche a crowd-sourcing exercise in which she asked tweeters to suggest images that she then compiled over a 48 hour period into one giant montage, letting those involved follow her progress using the picture-sharing site Twitpic. Here she talks to recent collaborator Neil Ayres about working with the Edinburgh Fringe, the ongoing success and continuing permutations of #TwitterPicture, agency representation and making sure, when it comes to her work, that she’s always a little bit scared.

Johanna Basford_BotanicalRhapsody
Johanna Basford_BotanicalRhapsody

For those that don’t know, and at the risk of making you cringe, you’re the ‘#TwitterPicture girl’. The first #TwitterPicture was a big success, but it was evident to anyone who was following your progress that it was pretty exhausting. You decided to follow it up with an even more gruelling version. Was this really sensible?
I’m a firm believer that if something isn’t challenging, it’s not worth doing. I work in a huge industry saturated with talent. My thoughts are that you have to put yourself on the edge a little bit to make yourself stand out. There’s nothing captivating about mainstream. 
 
Johanna Basford_DialogueOfTheDogs
Johanna Basford_DialogueOfTheDogs

You recently used the #TwitterPicture premise to create artwork for the Edinburgh Fringe. You’re also illustrating all of the literature for the coming festival. What other work has this involved?
I’m working with Edinburgh-based design agency Whitespace to create a series of illustrations for the programme, as well as having produced the final artwork which was the result of the #FringeCover #TwitterPicture. As the Fringe is the world’s largest arts festival, it’s obviously been a privilege to work on the project. I’ve tried to capture the bubbly sense of excitement and eccentricity which is at the heart of the Edinburgh Fringe. I managed to smuggle a few little quirks and surprises into the final artwork which I hope will delight and intrigue the audience.

Johanna Basford_Fashion_Vogue
Johanna Basford_Fashion_Vogue

And any more #TwitterPictures on the horizon? I’m sure it’s nice to be the go-to person for something, but are you in danger of becoming typecast?
Every time I finish a #TwitterPicture, I get a little over emotional and swear, ‘never again’. Yet I find myself being drawn back to the format of live drawing and crowd sourcing just a few months later. I would never run the same project twice, but I do believe evolving an idea to fit different formats and meet new challenges is both positive and interesting. Whether it’s adding the webcam, the non-stop 24 hour drawing or teaming up with a commercial client, each evolution of the #TwitterPicture has explored something new in the idea and pushed the concept to more extreme levels. As for the danger of becoming typecast, one look at my desk would reveal the dozen or so projects I am working on at any one time. Be it textile designs, custom packaging, illustrations, limited edition prints, website graphics or tattoos – my practise is diverse and always developing, the only constant thread is my love of monochrome.

Johanna Basford_Heartbreak
Johanna Basford_Heartbreak

Tell us a bit about how you came to do what you do. Have you drawn pretty much since you were knee-high to a pencil?
More like a Crayola crayon. I’ve always drawn, much to the peril of my parents who had to put up with a toddler who drew on walls. It’s a cliché, but I’ve always known I was going to end up drawing, I just wasn’t quite sure of the exact format. I went through phases of wanting to be an architect and a fashion designer, but at the core of everything was this passion for drawing. 
After school I went to art school and studied printed textiles, specialising in silk screen printing. I graduated and spent a couple of years making hand-printed wallpapers and fabrics, feeling a bit confused and very unhappy about the direction I seemed to be heading in. Then, thank God, the credit crunch hit. The recession was the best thing that has happened to me. It forced me to seriously rethink what I was doing, to be completely brutal with myself. I re-evaluated my business and the work I was producing and made some big decisions. I stopped messing about making and selling products. I set myself up as an illustrator, focused on the one thing in life which never fails to inspire and delight me. I’ve not looked back since. Life is good.
 
Johanna Basford_MoonlitWalks_chapillo
Johanna Basford_MoonlitWalks_chapillo

And how have you managed to carve a career in what’s a notoriously difficult industry to break into. Did you start out with any form of game-plan?
I’m very conscious that my industry is jam-packed with talent and ambition and that each year a new wave of eager graduates swarm into the pool of illustrators competing with each other. I’ve always thought it was better to do something different, something a little unusual, which would help me stand outside the crowd and be different. So I concentrated on creating the most detailed, intricate, hand-crafted designs, done almost exclusively in monochrome. I can’t compete with everyone on every level, so I focus on creating the best work I can for a specific niche. That’s not to say I’m not flexible in my work, and I would never limit myself on a brief, but for the main part, I want to be known as the girl who does ‘the-super-detailed-hand-drawn-black-and-white-drawings’.

Johanna Basford_PunkPeacock
Johanna Basford_PunkPeacock

We’ve worked together on a project recently, to republish a novelette, The Dialogue of the Dogs, by Miguel Cervantes [author of Don Quixote] as part of an iPhone app. Illustrating an old, respected text must have proved a different challenge to the type you’re used to. How did you go about it? There are hundreds of different elements in the finished illustration—is there much preparation involved?
Reading is not my strong point, so I did have to plough my way through the story a few times to really get to grips with it. I then made lists of important events, main characters and iconic images from the text and started time lining them together into a sequence which mirrored the narrative of the story. Using my trusty lo-fi methods, I stuck together lots of sheets of paper to make one long canvas and started drawing in the top left hand corner. The drawing process was unplanned. I just followed the flow of the story, sketching in the characters and scenery as I came to them, working from left to right. As the paper filled up, I stuck another sheet on. The creative process was organic and rambling, which I felt fitted the narrative thread of the story. As the drawing grew, I moved off my desk and worked on the floor, finally, several metres of paper later, the artwork was complete.
 
Johanna Basford_SweetNothings_chapillo
Johanna Basford_SweetNothings_chapillo

You’ve worked with some interesting clients, particularly high-profile in the creative industry (aside from the Fringe there’s Heal’s, the V&A, BBC, among others). Do you have any particular ambitions in regards to your illustration?
I love the challenge of working with new clients in mediums and contexts which are unfamiliar to me. I’ve just finished working with Oxford University Press on my first book cover which was brilliant. My primary aim is to keep things scary. The anxiety of working on a project in which I may be a little out of my depth always inspires my best work. Looking forward, I’d like to work with some more big name clients; I’d like to see my drawings come to life through animation; I’d be keen to work on some more multimedia projects. And as specific examples, I’d love to get my hands on a Selfridges’ shop window and a Boutique Hotel. I’d also love to tackle more installation projects and supersize my artwork. I have a lot of plans. I just need more hours in the day.

You’re represented by NB Illustration, and this is a relatively recent arrangement, right? How’s that working out?
I signed with NB at the start of the year as a way of opening up my work to a new audience. NB has been crucial in introducing my work to a segment of the industry I just wasn’t able to tap into alone. They handle all the horrible or slightly boring stuff and leave me to the joyful task of drawing. They warned me when I signed with them that it might take a few months for the first piece of work to come in, but we had just a week to let the ink on the contract dry before they lined me up with my first job. For an illustrator, they’re a great agency. Not so large that my work is lost in the chatter, but big enough to have a firm standing in the industry. If the first four months is anything to go by, it’s going to be a fruitful partnership.

Do you still feel the urge to push your work as well as relying on the agency?
Most definitely. I think you have to work in tandem with your agent to ensure you are reaching as wide an audience as possible, not just sit back and wait for them to come to you with work. I’m always working on numerous other projects direct with clients alongside the work I’m producing for NB, and usually have a few self-initiated and collaborative projects on the go too. I like it busy. I believe keeping the mix of work, clients and collaborators constantly evolving forces me to learn new skills, develop my craft and push my work to new levels.

Johanna has a website and blog at HYPERLINK “http://johannabasford.com” http://johannabasford.com; or find her on Twitter: @johannabasford; The New Goodbye, the app that includes her illustrated narrative of The Dialogue of the Dogs is released on the App Store at the end of May and the Edinburgh Fringe takes place 6-30 August.

JohannaBasfordProfilePic

Johanna Basford specialises in finely detailed monochrome pen and ink illustrations, about it and last year came to the media’s attention after she conceived #TwitterPicture, sildenafil a crowd-sourcing exercise in which she asked tweeters to suggest images that she then compiled over a 48 hour period into one giant montage, malady letting those involved follow her progress using the picture-sharing site Twitpic. Here she talks to recent collaborator Neil Ayres about working with the Edinburgh Fringe, the ongoing success and continuing permutations of #TwitterPicture, agency representation and making sure, when it comes to her work, that she’s always a little bit scared.

Johanna Basford_BotanicalRhapsody
Johanna Basford_BotanicalRhapsody

For those that don’t know, and at the risk of making you cringe, you’re the ‘#TwitterPicture girl’. The first #TwitterPicture was a big success, but it was evident to anyone who was following your progress that it was pretty exhausting. You decided to follow it up with an even more gruelling version. Was this really sensible?
I’m a firm believer that if something isn’t challenging, it’s not worth doing. I work in a huge industry saturated with talent. My thoughts are that you have to put yourself on the edge a little bit to make yourself stand out. There’s nothing captivating about mainstream. 
 
Johanna Basford_DialogueOfTheDogs
Johanna Basford_DialogueOfTheDogs

You recently used the #TwitterPicture premise to create artwork for the Edinburgh Fringe. You’re also illustrating all of the literature for the coming festival. What other work has this involved?
I’m working with Edinburgh-based design agency Whitespace to create a series of illustrations for the programme, as well as having produced the final artwork which was the result of the #FringeCover #TwitterPicture. As the Fringe is the world’s largest arts festival, it’s obviously been a privilege to work on the project. I’ve tried to capture the bubbly sense of excitement and eccentricity which is at the heart of the Edinburgh Fringe. I managed to smuggle a few little quirks and surprises into the final artwork which I hope will delight and intrigue the audience.

Johanna Basford_Fashion_Vogue
Johanna Basford_Fashion_Vogue

And any more #TwitterPictures on the horizon? I’m sure it’s nice to be the go-to person for something, but are you in danger of becoming typecast?
Every time I finish a #TwitterPicture, I get a little over emotional and swear, ‘never again’. Yet I find myself being drawn back to the format of live drawing and crowd sourcing just a few months later. I would never run the same project twice, but I do believe evolving an idea to fit different formats and meet new challenges is both positive and interesting. Whether it’s adding the webcam, the non-stop 24 hour drawing or teaming up with a commercial client, each evolution of the #TwitterPicture has explored something new in the idea and pushed the concept to more extreme levels. As for the danger of becoming typecast, one look at my desk would reveal the dozen or so projects I am working on at any one time. Be it textile designs, custom packaging, illustrations, limited edition prints, website graphics or tattoos – my practise is diverse and always developing, the only constant thread is my love of monochrome.

Johanna Basford_Heartbreak
Johanna Basford_Heartbreak

Tell us a bit about how you came to do what you do. Have you drawn pretty much since you were knee-high to a pencil?
More like a Crayola crayon. I’ve always drawn, much to the peril of my parents who had to put up with a toddler who drew on walls. It’s a cliché, but I’ve always known I was going to end up drawing, I just wasn’t quite sure of the exact format. I went through phases of wanting to be an architect and a fashion designer, but at the core of everything was this passion for drawing. 
After school I went to art school and studied printed textiles, specialising in silk screen printing. I graduated and spent a couple of years making hand-printed wallpapers and fabrics, feeling a bit confused and very unhappy about the direction I seemed to be heading in. Then, thank God, the credit crunch hit. The recession was the best thing that has happened to me. It forced me to seriously rethink what I was doing, to be completely brutal with myself. I re-evaluated my business and the work I was producing and made some big decisions. I stopped messing about making and selling products. I set myself up as an illustrator, focused on the one thing in life which never fails to inspire and delight me. I’ve not looked back since. Life is good.
 
Johanna Basford_MoonlitWalks_chapillo
Johanna Basford_MoonlitWalks_chapillo

And how have you managed to carve a career in what’s a notoriously difficult industry to break into. Did you start out with any form of game-plan?
I’m very conscious that my industry is jam-packed with talent and ambition and that each year a new wave of eager graduates swarm into the pool of illustrators competing with each other. I’ve always thought it was better to do something different, something a little unusual, which would help me stand outside the crowd and be different. So I concentrated on creating the most detailed, intricate, hand-crafted designs, done almost exclusively in monochrome. I can’t compete with everyone on every level, so I focus on creating the best work I can for a specific niche. That’s not to say I’m not flexible in my work, and I would never limit myself on a brief, but for the main part, I want to be known as the girl who does ‘the-super-detailed-hand-drawn-black-and-white-drawings’.

Johanna Basford_PunkPeacock
Johanna Basford_PunkPeacock

We’ve worked together on a project recently, to republish a novelette, The Dialogue of the Dogs, by Miguel Cervantes [author of Don Quixote] as part of an iPhone app. Illustrating an old, respected text must have proved a different challenge to the type you’re used to. How did you go about it? There are hundreds of different elements in the finished illustration—is there much preparation involved?
Reading is not my strong point, so I did have to plough my way through the story a few times to really get to grips with it. I then made lists of important events, main characters and iconic images from the text and started time lining them together into a sequence which mirrored the narrative of the story. Using my trusty lo-fi methods, I stuck together lots of sheets of paper to make one long canvas and started drawing in the top left hand corner. The drawing process was unplanned. I just followed the flow of the story, sketching in the characters and scenery as I came to them, working from left to right. As the paper filled up, I stuck another sheet on. The creative process was organic and rambling, which I felt fitted the narrative thread of the story. As the drawing grew, I moved off my desk and worked on the floor, finally, several metres of paper later, the artwork was complete.
 
Johanna Basford_SweetNothings_chapillo
Johanna Basford_SweetNothings_chapillo

You’ve worked with some interesting clients, particularly high-profile in the creative industry (aside from the Fringe there’s Heal’s, the V&A, BBC, among others). Do you have any particular ambitions in regards to your illustration?
I love the challenge of working with new clients in mediums and contexts which are unfamiliar to me. I’ve just finished working with Oxford University Press on my first book cover which was brilliant. My primary aim is to keep things scary. The anxiety of working on a project in which I may be a little out of my depth always inspires my best work. Looking forward, I’d like to work with some more big name clients; I’d like to see my drawings come to life through animation; I’d be keen to work on some more multimedia projects. And as specific examples, I’d love to get my hands on a Selfridges’ shop window and a Boutique Hotel. I’d also love to tackle more installation projects and supersize my artwork. I have a lot of plans. I just need more hours in the day.

You’re represented by NB Illustration, and this is a relatively recent arrangement, right? How’s that working out?
I signed with NB at the start of the year as a way of opening up my work to a new audience. NB has been crucial in introducing my work to a segment of the industry I just wasn’t able to tap into alone. They handle all the horrible or slightly boring stuff and leave me to the joyful task of drawing. They warned me when I signed with them that it might take a few months for the first piece of work to come in, but we had just a week to let the ink on the contract dry before they lined me up with my first job. For an illustrator, they’re a great agency. Not so large that my work is lost in the chatter, but big enough to have a firm standing in the industry. If the first four months is anything to go by, it’s going to be a fruitful partnership.

Do you still feel the urge to push your work as well as relying on the agency?
Most definitely. I think you have to work in tandem with your agent to ensure you are reaching as wide an audience as possible, not just sit back and wait for them to come to you with work. I’m always working on numerous other projects direct with clients alongside the work I’m producing for NB, and usually have a few self-initiated and collaborative projects on the go too. I like it busy. I believe keeping the mix of work, clients and collaborators constantly evolving forces me to learn new skills, develop my craft and push my work to new levels.

Johanna has a website and blog at HYPERLINK “http://johannabasford.com” http://johannabasford.com; or find her on Twitter: @johannabasford; The New Goodbye, the app that includes her illustrated narrative of The Dialogue of the Dogs is released on the App Store at the end of May and the Edinburgh Fringe takes place 6-30 August.

JohannaBasfordProfilePic

Johanna Basford specialises in finely detailed monochrome pen and ink illustrations, buy and last year came to the media’s attention after she conceived #TwitterPicture, approved a crowd-sourcing exercise in which she asked tweeters to suggest images that she then compiled over a 48 hour period into one giant montage, letting those involved follow her progress using the picture-sharing site Twitpic. Here she talks to recent collaborator Neil Ayres about working with the Edinburgh Fringe, the ongoing success and continuing permutations of #TwitterPicture, agency representation and making sure, when it comes to her work, that she’s always a little bit scared.

Johanna Basford_BotanicalRhapsody
Botanical Rhapsody, commissioned by Queensberry Hunt Ceramicists to create hand drawn surface patter designs for tableware collection, 2008.

For those that don’t know, and at the risk of making you cringe, you’re the ‘#TwitterPicture girl’. The first #TwitterPicture was a big success, but it was evident to anyone who was following your progress that it was pretty exhausting. You decided to follow it up with an even more gruelling version. Was this really sensible?
I’m a firm believer that if something isn’t challenging, it’s not worth doing. I work in a huge industry saturated with talent. My thoughts are that you have to put yourself on the edge a little bit to make yourself stand out. There’s nothing captivating about mainstream. 
 
Johanna Basford_DialogueOfTheDogs
Detail from an illustrated interpretation of Cervantes’ The Dialogue Of The Dogs, for The New Goodbye iPhone app, 2010.

You recently used the #TwitterPicture premise to create artwork for the Edinburgh Fringe. You’re also illustrating all of the literature for the coming festival. What other work has this involved?
I’m working with Edinburgh-based design agency Whitespace to create a series of illustrations for the programme, as well as having produced the final artwork which was the result of the #FringeCover #TwitterPicture. As the Fringe is the world’s largest arts festival, it’s obviously been a privilege to work on the project. I’ve tried to capture the bubbly sense of excitement and eccentricity which is at the heart of the Edinburgh Fringe. I managed to smuggle a few little quirks and surprises into the final artwork which I hope will delight and intrigue the audience.

Johanna Basford_Fashion_Vogue
Hand drawn images layered over fashion photography for Vogue, 2009.

And any more #TwitterPictures on the horizon? I’m sure it’s nice to be the go-to person for something, but are you in danger of becoming typecast?
Every time I finish a #TwitterPicture, I get a little over emotional and swear, ‘never again’. Yet I find myself being drawn back to the format of live drawing and crowd sourcing just a few months later. I would never run the same project twice, but I do believe evolving an idea to fit different formats and meet new challenges is both positive and interesting. Whether it’s adding the webcam, the non-stop 24 hour drawing or teaming up with a commercial client, each evolution of the #TwitterPicture has explored something new in the idea and pushed the concept to more extreme levels. As for the danger of becoming typecast, one look at my desk would reveal the dozen or so projects I am working on at any one time. Be it textile designs, custom packaging, illustrations, limited edition prints, website graphics or tattoos – my practise is diverse and always developing, the only constant thread is my love of monochrome.

Johanna Basford_Heartbreak
Heartbreak Pen and ink illustration, later screen printed as part of a limited edition print series created with Heartbreak Publishing, 2009.

Tell us a bit about how you came to do what you do. Have you drawn pretty much since you were knee-high to a pencil?
More like a Crayola crayon. I’ve always drawn, much to the peril of my parents who had to put up with a toddler who drew on walls. It’s a cliché, but I’ve always known I was going to end up drawing, I just wasn’t quite sure of the exact format. I went through phases of wanting to be an architect and a fashion designer, but at the core of everything was this passion for drawing. 
After school I went to art school and studied printed textiles, specialising in silk screen printing. I graduated and spent a couple of years making hand-printed wallpapers and fabrics, feeling a bit confused and very unhappy about the direction I seemed to be heading in. Then, thank God, the credit crunch hit. The recession was the best thing that has happened to me. It forced me to seriously rethink what I was doing, to be completely brutal with myself. I re-evaluated my business and the work I was producing and made some big decisions. I stopped messing about making and selling products. I set myself up as an illustrator, focused on the one thing in life which never fails to inspire and delight me. I’ve not looked back since. Life is good.
 
Johanna Basford_MoonlitWalks_chapillo
MoonlitWalks, Chapillo illustration for iPhone app The New Goodbye, 2010

And how have you managed to carve a career in what’s a notoriously difficult industry to break into. Did you start out with any form of game-plan?
I’m very conscious that my industry is jam-packed with talent and ambition and that each year a new wave of eager graduates swarm into the pool of illustrators competing with each other. I’ve always thought it was better to do something different, something a little unusual, which would help me stand outside the crowd and be different. So I concentrated on creating the most detailed, intricate, hand-crafted designs, done almost exclusively in monochrome. I can’t compete with everyone on every level, so I focus on creating the best work I can for a specific niche. That’s not to say I’m not flexible in my work, and I would never limit myself on a brief, but for the main part, I want to be known as the girl who does ‘the-super-detailed-hand-drawn-black-and-white-drawings’.

Johanna Basford_PunkPeacock
PunkPeacock first shown at 100% Design, 2008.

We’ve worked together on a project recently, to republish a novelette, The Dialogue of the Dogs, by Miguel Cervantes [author of Don Quixote] as part of an iPhone app. Illustrating an old, respected text must have proved a different challenge to the type you’re used to. How did you go about it? There are hundreds of different elements in the finished illustration—is there much preparation involved?
Reading is not my strong point, so I did have to plough my way through the story a few times to really get to grips with it. I then made lists of important events, main characters and iconic images from the text and started time lining them together into a sequence which mirrored the narrative of the story. Using my trusty lo-fi methods, I stuck together lots of sheets of paper to make one long canvas and started drawing in the top left hand corner. The drawing process was unplanned. I just followed the flow of the story, sketching in the characters and scenery as I came to them, working from left to right. As the paper filled up, I stuck another sheet on. The creative process was organic and rambling, which I felt fitted the narrative thread of the story. As the drawing grew, I moved off my desk and worked on the floor, finally, several metres of paper later, the artwork was complete.
 
Johanna Basford_SweetNothings_chapillo
SweetNothings Chapillo Chapter illustration for iPhone app The New Goodbye, 2010,

You’ve worked with some interesting clients, particularly high-profile in the creative industry (aside from the Fringe there’s Heal’s, the V&A, BBC, among others). Do you have any particular ambitions in regards to your illustration?
I love the challenge of working with new clients in mediums and contexts which are unfamiliar to me. I’ve just finished working with Oxford University Press on my first book cover which was brilliant. My primary aim is to keep things scary. The anxiety of working on a project in which I may be a little out of my depth always inspires my best work. Looking forward, I’d like to work with some more big name clients; I’d like to see my drawings come to life through animation; I’d be keen to work on some more multimedia projects. And as specific examples, I’d love to get my hands on a Selfridges’ shop window and a Boutique Hotel. I’d also love to tackle more installation projects and supersize my artwork. I have a lot of plans. I just need more hours in the day.

You’re represented by NB Illustration, and this is a relatively recent arrangement, right? How’s that working out?
I signed with NB at the start of the year as a way of opening up my work to a new audience. NB has been crucial in introducing my work to a segment of the industry I just wasn’t able to tap into alone. They handle all the horrible or slightly boring stuff and leave me to the joyful task of drawing. They warned me when I signed with them that it might take a few months for the first piece of work to come in, but we had just a week to let the ink on the contract dry before they lined me up with my first job. For an illustrator, they’re a great agency. Not so large that my work is lost in the chatter, but big enough to have a firm standing in the industry. If the first four months is anything to go by, it’s going to be a fruitful partnership.

Do you still feel the urge to push your work as well as relying on the agency?
Most definitely. I think you have to work in tandem with your agent to ensure you are reaching as wide an audience as possible, not just sit back and wait for them to come to you with work. I’m always working on numerous other projects direct with clients alongside the work I’m producing for NB, and usually have a few self-initiated and collaborative projects on the go too. I like it busy. I believe keeping the mix of work, clients and collaborators constantly evolving forces me to learn new skills, develop my craft and push my work to new levels.

Johanna has a website and blog at HYPERLINK “http://johannabasford.com” http://johannabasford.com; or find her on Twitter: @johannabasford; The New Goodbye, the app that includes her illustrated narrative of The Dialogue of the Dogs is released on the App Store at the end of May and the Edinburgh Fringe takes place 6-30 August.

JohannaBasfordProfilePic

Johanna Basford specialises in finely detailed monochrome pen and ink illustrations, seek and last year came to the media’s attention after she conceived #TwitterPicture, more about a crowd-sourcing exercise in which she asked tweeters to suggest images that she then compiled over a 48 hour period into one giant montage, letting those involved follow her progress using the picture-sharing site Twitpic. Here she talks to recent collaborator Neil Ayres about working with the Edinburgh Fringe, the ongoing success and continuing permutations of #TwitterPicture, agency representation and making sure, when it comes to her work, that she’s always a little bit scared.

Johanna Basford_BotanicalRhapsody
Botanical Rhapsody, commissioned by Queensberry Hunt Ceramicists to create hand drawn surface patter designs for tableware collection, 2008.

For those that don’t know, and at the risk of making you cringe, you’re the ‘#TwitterPicture girl’. The first #TwitterPicture was a big success, but it was evident to anyone who was following your progress that it was pretty exhausting. You decided to follow it up with an even more gruelling version. Was this really sensible?
I’m a firm believer that if something isn’t challenging, it’s not worth doing. I work in a huge industry saturated with talent. My thoughts are that you have to put yourself on the edge a little bit to make yourself stand out. There’s nothing captivating about mainstream. 
 
Johanna Basford_DialogueOfTheDogs
Detail from an illustrated interpretation of Cervantes’ The Dialogue Of The Dogs, for The New Goodbye iPhone app, 2010.

You recently used the #TwitterPicture premise to create artwork for the Edinburgh Fringe. You’re also illustrating all of the literature for the coming festival. What other work has this involved?
I’m working with Edinburgh-based design agency Whitespace to create a series of illustrations for the programme, as well as having produced the final artwork which was the result of the #FringeCover #TwitterPicture. As the Fringe is the world’s largest arts festival, it’s obviously been a privilege to work on the project. I’ve tried to capture the bubbly sense of excitement and eccentricity which is at the heart of the Edinburgh Fringe. I managed to smuggle a few little quirks and surprises into the final artwork which I hope will delight and intrigue the audience.

Johanna Basford_Fashion_Vogue
Hand drawn images layered over fashion photography for Vogue, 2009.

And any more #TwitterPictures on the horizon? I’m sure it’s nice to be the go-to person for something, but are you in danger of becoming typecast?
Every time I finish a #TwitterPicture, I get a little over emotional and swear, ‘never again’. Yet I find myself being drawn back to the format of live drawing and crowd sourcing just a few months later. I would never run the same project twice, but I do believe evolving an idea to fit different formats and meet new challenges is both positive and interesting. Whether it’s adding the webcam, the non-stop 24 hour drawing or teaming up with a commercial client, each evolution of the #TwitterPicture has explored something new in the idea and pushed the concept to more extreme levels. As for the danger of becoming typecast, one look at my desk would reveal the dozen or so projects I am working on at any one time. Be it textile designs, custom packaging, illustrations, limited edition prints, website graphics or tattoos – my practise is diverse and always developing, the only constant thread is my love of monochrome.

Johanna Basford_Heartbreak
Heartbreak Pen and ink illustration, later screen printed as part of a limited edition print series created with Heartbreak Publishing, 2009.

Tell us a bit about how you came to do what you do. Have you drawn pretty much since you were knee-high to a pencil?
More like a Crayola crayon. I’ve always drawn, much to the peril of my parents who had to put up with a toddler who drew on walls. It’s a cliché, but I’ve always known I was going to end up drawing, I just wasn’t quite sure of the exact format. I went through phases of wanting to be an architect and a fashion designer, but at the core of everything was this passion for drawing. 
After school I went to art school and studied printed textiles, specialising in silk screen printing. I graduated and spent a couple of years making hand-printed wallpapers and fabrics, feeling a bit confused and very unhappy about the direction I seemed to be heading in. Then, thank God, the credit crunch hit. The recession was the best thing that has happened to me. It forced me to seriously rethink what I was doing, to be completely brutal with myself. I re-evaluated my business and the work I was producing and made some big decisions. I stopped messing about making and selling products. I set myself up as an illustrator, focused on the one thing in life which never fails to inspire and delight me. I’ve not looked back since. Life is good.
 
Johanna Basford_MoonlitWalks_chapillo
MoonlitWalks, Chapillo illustration for iPhone app The New Goodbye, 2010

And how have you managed to carve a career in what’s a notoriously difficult industry to break into. Did you start out with any form of game-plan?
I’m very conscious that my industry is jam-packed with talent and ambition and that each year a new wave of eager graduates swarm into the pool of illustrators competing with each other. I’ve always thought it was better to do something different, something a little unusual, which would help me stand outside the crowd and be different. So I concentrated on creating the most detailed, intricate, hand-crafted designs, done almost exclusively in monochrome. I can’t compete with everyone on every level, so I focus on creating the best work I can for a specific niche. That’s not to say I’m not flexible in my work, and I would never limit myself on a brief, but for the main part, I want to be known as the girl who does ‘the-super-detailed-hand-drawn-black-and-white-drawings’.

Johanna Basford_PunkPeacock
PunkPeacock first shown at 100% Design, 2008.

We’ve worked together on a project recently, to republish a novelette, The Dialogue of the Dogs, by Miguel Cervantes [author of Don Quixote] as part of an iPhone app. Illustrating an old, respected text must have proved a different challenge to the type you’re used to. How did you go about it? There are hundreds of different elements in the finished illustration—is there much preparation involved?
Reading is not my strong point, so I did have to plough my way through the story a few times to really get to grips with it. I then made lists of important events, main characters and iconic images from the text and started time lining them together into a sequence which mirrored the narrative of the story. Using my trusty lo-fi methods, I stuck together lots of sheets of paper to make one long canvas and started drawing in the top left hand corner. The drawing process was unplanned. I just followed the flow of the story, sketching in the characters and scenery as I came to them, working from left to right. As the paper filled up, I stuck another sheet on. The creative process was organic and rambling, which I felt fitted the narrative thread of the story. As the drawing grew, I moved off my desk and worked on the floor, finally, several metres of paper later, the artwork was complete.
 
Johanna Basford_SweetNothings_chapillo
SweetNothings Chapillo Chapter illustration for iPhone app The New Goodbye, 2010,

You’ve worked with some interesting clients, particularly high-profile in the creative industry (aside from the Fringe there’s Heal’s, the V&A, BBC, among others). Do you have any particular ambitions in regards to your illustration?
I love the challenge of working with new clients in mediums and contexts which are unfamiliar to me. I’ve just finished working with Oxford University Press on my first book cover which was brilliant. My primary aim is to keep things scary. The anxiety of working on a project in which I may be a little out of my depth always inspires my best work. Looking forward, I’d like to work with some more big name clients; I’d like to see my drawings come to life through animation; I’d be keen to work on some more multimedia projects. And as specific examples, I’d love to get my hands on a Selfridges’ shop window and a Boutique Hotel. I’d also love to tackle more installation projects and supersize my artwork. I have a lot of plans. I just need more hours in the day.

You’re represented by NB Illustration, and this is a relatively recent arrangement, right? How’s that working out?
I signed with NB at the start of the year as a way of opening up my work to a new audience. NB has been crucial in introducing my work to a segment of the industry I just wasn’t able to tap into alone. They handle all the horrible or slightly boring stuff and leave me to the joyful task of drawing. They warned me when I signed with them that it might take a few months for the first piece of work to come in, but we had just a week to let the ink on the contract dry before they lined me up with my first job. For an illustrator, they’re a great agency. Not so large that my work is lost in the chatter, but big enough to have a firm standing in the industry. If the first four months is anything to go by, it’s going to be a fruitful partnership.

Do you still feel the urge to push your work as well as relying on the agency?
Most definitely. I think you have to work in tandem with your agent to ensure you are reaching as wide an audience as possible, not just sit back and wait for them to come to you with work. I’m always working on numerous other projects direct with clients alongside the work I’m producing for NB, and usually have a few self-initiated and collaborative projects on the go too. I like it busy. I believe keeping the mix of work, clients and collaborators constantly evolving forces me to learn new skills, develop my craft and push my work to new levels.

Johanna has a website and blog at HYPERLINK “http://johannabasford.com” http://johannabasford.com; or find her on Twitter: @johannabasford; The New Goodbye, the app that includes her illustrated narrative of The Dialogue of the Dogs is released on the App Store at the end of May and the Edinburgh Fringe takes place 6-30 August.

robin hood tax - abi daker
Illustration by Abigail Daker.

I’ve always been a huge fan of Robin Hood. When I was younger I had a great cassette tape of all his stories and escapades. These generally seemed to involve taking from the rich and giving to the poor whilst seemingly having absolutely as much fun as possible of course.

I’d all but forgotten about him however, viagra approved until recently when I heard about the Robin Hood Tax campaign. It aims to put a tiny tax on banks to raise loads of money – billions in fact – to tackle poverty and green issues locally and abroad. What’s great about this idea is that it’s really simple – a small tax of around 0.05% per transaction between banks – but that the difference it could make is enormous. It can help stop cuts in crucial public services in the UK, AND aid the fight against global poverty and climate change. Keeping the Robin Hood spirit alive in this day and age.

Robin Hood Tax

There’s a momentum that’s been building for quite a while now… there are lots of people that agree with my view and think this tax is a great idea – including Sienna Miller, Jaime Winstone and Ben Kingsley – he appeared in a great ad being pounced on by “Robin Hood hoodies” – Check it out! But I know that in order for this campaign to be a success we need to spread the word as much as we can, get all our friends and family on board and campaigning together to make this a reality. Robin Hood never got anywhere without his band of merry men supporting him all the way.

One way I’m getting involved is by taking part in an activity Oxfam are organizing this Sunday 2nd May to raise awareness – the Robin Hood Tax treasure Hunt. Treasure hunts are always a huge amount of fun – I remember around Easter as a kid my older cousins used to set up egg hunts for my sister and me. I loved following the clues, the adventure and the excitement of the unknown. Who says I can’t enjoy a treasure hunt now I’m a little older though – especially when it’s made all the more enjoyable knowing that I’m spreading the word about such as great cause AND an excuse to dress up as the great Robin Hood himself.

robin hood tax - abi daker
Illustration by Abigail Daker.

I’m going to join a group of bandits and merry makers tweeting, blogging, videoing and taking pictures around east London spreading the word and with the opportunity to win tickets to top summer festivals including the fabulous Winterwell Festival, a secret boutique festival in the beautiful rolling hills of Gloucestershire with great music and fancy dress. Oxfam held a similar event in Brighton last week with teams of merry men and women scampering around the city braving challenges such as busking with tambourines and dressing up as a bankers in the Oxfam shop.

If you’re interested in the campaign, a big Robin Hood fan and up for a fun day out, join me and other wannabe Robin Hood’s to take part in the treasure hunt on Sunday. You need to snap up a £2 ticket from Robin Hood game website. All money raised goes directly as a donation to Oxfam and the campaign effort. Just check out the details below of when where and what and I look forward to seeing you there.

The East London treasure hunt is on Sunday 2nd May, from 1-6pm
Start & finish at Richmix, 35-47 Bethnal Green Road, London E1 6LA

Today (Tuesday), treat the day before Alistair Darling makes his 2010 Budget speech, salve around a dozen Robin Hoods will be delivering their own green-coloured Budget boxes to the Treasury, calling on the Chancellor to announce the introduction of a tax on banksÕ financial transactions.

To illustrate the call from the Robin Hood Tax campaign, the green-clad Robin Hoods will be marching in a line from College Green across Parliament Square en route to the Treasury offices in Parliament Street.

Inside the green Robin Hood Tax campaign Budget boxes will be a letter to the Chancellor calling on him to kick start international agreement for new financial transaction taxes by using WednesdayÕs Budget to announce a new unilateral UK sterling tax.

The boxes will also contain a scroll reminding Alistair Darling of the support that the Robin Hood Tax campaign has gathered since it launched last month. Some 100 organisations are now backing the coalition, which has 141,085 fans on Facebook and 71,492 people have voted yes to a financial transactions tax on the campaignÕs website www.robinhoodtax.org.uk
Keeping the Robin Hood spirit alive in the 21st century. Yes, website really!

I’ve always been a huge fan of Robin Hood. When I was younger I had a great cassette tape of all his stories and escapades. These generally seemed to involve taking from the rich and giving to the poor whilst seemingly having absolutely as much fun as possible of course.

I’d all but forgotten about him however, mind until recently when I heard about the HYPERLINK “http://www.robinhoodtax.org.uk/” Robin Hood Tax campaign. It aims to put a tiny tax on banks to raise loads of money – billions in fact– to tackle poverty and green issues locally and abroad. What’s great about this idea is that it’s really simple – a small tax of around 0.05% per transaction between banks – but that the difference it could make is enormous. It can help stop cuts in crucial public services in the UK, prescription AND aid the fight against global poverty and climate change. Keeping the Robin Hood spirit alive in this day and age.

There’s a momentum that’s been building for quite a while now… there are lots of people that agree with my view and think this tax is a great idea – including Sienna Miller, Jaime Winstone and Bill Nighy – he appeared in a great ad being pounced on by “Robin Hood hoodies” – HYPERLINK “http://www.youtube.com/watch?v=M18_Yi9hVm4&feature=player_embedded” Check it out! But I know that in order for this campaign to be a success we need to spread the word as much as we can, get all our friends and family on board and campaigning together to make this a reality. Robin Hood never got anywhere without his band of merry men supporting him all the way.

One way I’m getting involved is by taking part in an activity HYPERLINK “http://www.oxfam.org.uk/” Oxfam are organizing this Sunday 2nd May to raise awareness – the HYPERLINK “http://robinhoodgame.wordpress.com/” Robin Hood Tax treasure Hunt. Treasure hunts are always a huge amount of fun – I remember around Easter as a kid my older cousins used to set up egg hunts for my sister and me. I loved following the clues, the adventure and the excitement of the unknown. Who says I can’t enjoy a treasure hunt now I’m a little older though – especially when it’s made all the more enjoyable knowing that I’m spreading the word about such as great cause AND an excuse to dress up as the great Robin Hood himself.

I’m going to join a group of bandits and merry makers tweeting, blogging, videoing and taking pictures around east London spreading the word and with the opportunity to win tickets to top summer festivals including the fabulous HYPERLINK “http://www.winterwell.co.uk/” Winterwell Festival, a secret boutique festival in the beautiful rolling hills of Gloucestershire with great music and fancy dress.
.
HYPERLINK “http://www.oxfam.org.uk/” Oxfam held a similar HYPERLINK “http://www.oxfam.org.uk/get_involved/campaign/where-you-are/southeast/” event in Brighton last week with teams of merry men and women scampering around the city braving challenges such as busking with tambourines and dressing up as a bankers in the Oxfam shop.

If you’re interested in the campaign, a big Robin Hood fan and up for a fun day out, join me and other wannabe Robin Hood’s to take part in the treasure hunt on Sunday. You need to snap up a £2 ticket from HYPERLINK “http://robinhoodgame.wordpress.com/” Robin Hood game website. All money raised goes directly as a donation to Oxfam and the campaign effort. Just check out the details below of when where and what and I look forward to seeing you there.

East London treasure hunt
Sunday 2nd May, 1-6pm
Start & finish at HYPERLINK “http://www.richmix.org.uk/” Richmix, 35-47 Bethnal Green Road, London E1 6LA
HYPERLINK “http://robinhoodgame.wordpress.com/” o “Buy tickets” Buy tickets

I’ve always been a huge fan of Robin Hood. When I was younger I had a great cassette tape of all his stories and escapades. These generally seemed to involve taking from the rich and giving to the poor whilst seemingly having absolutely as much fun as possible of course.

I’d all but forgotten about him however, ampoule until recently when I heard about the HYPERLINK “http://www.robinhoodtax.org.uk/” Robin Hood Tax campaign. It aims to put a tiny tax on banks to raise loads of money – billions in fact – to tackle poverty and green issues locally and abroad. What’s great about this idea is that it’s really simple – a small tax of around 0.05% per transaction between banks – but that the difference it could make is enormous. It can help stop cuts in crucial public services in the UK, sales AND aid the fight against global poverty and climate change. Keeping the Robin Hood spirit alive in this day and age.

There’s a momentum that’s been building for quite a while now… there are lots of people that agree with my view and think this tax is a great idea – including Sienna Miller, Jaime Winstone and Bill Nighy – he appeared in a great ad being pounced on by “Robin Hood hoodies” – HYPERLINK “http://www.youtube.com/watch?v=M18_Yi9hVm4&feature=player_embedded” Check it out! But I know that in order for this campaign to be a success we need to spread the word as much as we can, get all our friends and family on board and campaigning together to make this a reality. Robin Hood never got anywhere without his band of merry men supporting him all the way.

One way I’m getting involved is by taking part in an activity HYPERLINK “http://www.oxfam.org.uk/” Oxfam are organizing this Sunday 2nd May to raise awareness – the HYPERLINK “http://robinhoodgame.wordpress.com/” Robin Hood Tax treasure Hunt. Treasure hunts are always a huge amount of fun – I remember around Easter as a kid my older cousins used to set up egg hunts for my sister and me. I loved following the clues, the adventure and the excitement of the unknown. Who says I can’t enjoy a treasure hunt now I’m a little older though – especially when it’s made all the more enjoyable knowing that I’m spreading the word about such as great cause AND an excuse to dress up as the great Robin Hood himself.

I’m going to join a group of bandits and merry makers tweeting, blogging, videoing and taking pictures around east London spreading the word and with the opportunity to win tickets to top summer festivals including the fabulous HYPERLINK “http://www.winterwell.co.uk/” Winterwell Festival, a secret boutique festival in the beautiful rolling hills of Gloucestershire with great music and fancy dress.
.
HYPERLINK “http://www.oxfam.org.uk/” Oxfam held a similar HYPERLINK “http://www.oxfam.org.uk/get_involved/campaign/where-you-are/southeast/” event in Brighton last week with teams of merry men and women scampering around the city braving challenges such as busking with tambourines and dressing up as a bankers in the Oxfam shop.

If you’re interested in the campaign, a big Robin Hood fan and up for a fun day out, join me and other wannabe Robin Hood’s to take part in the treasure hunt on Sunday. You need to snap up a £2 ticket from HYPERLINK “http://robinhoodgame.wordpress.com/” Robin Hood game website. All money raised goes directly as a donation to Oxfam and the campaign effort. Just check out the details below of when where and what and I look forward to seeing you there.

East London treasure hunt
Sunday 2nd May, 1-6pm
Start & finish at HYPERLINK “http://www.richmix.org.uk/” Richmix, 35-47 Bethnal Green Road, London E1 6LA
HYPERLINK “http://robinhoodgame.wordpress.com/” o “Buy tickets” Buy tickets

I’ve always been a huge fan of Robin Hood. When I was younger I had a great cassette tape of all his stories and escapades. These generally seemed to involve taking from the rich and giving to the poor whilst seemingly having absolutely as much fun as possible of course.

I’d all but forgotten about him however, pills until recently when I heard about the HYPERLINK “http://www.robinhoodtax.org.uk/” Robin Hood Tax campaign. It aims to put a tiny tax on banks to raise loads of money – billions in fact – to tackle poverty and green issues locally and abroad. What’s great about this idea is that it’s really simple – a small tax of around 0.05% per transaction between banks – but that the difference it could make is enormous. It can help stop cuts in crucial public services in the UK, nurse AND aid the fight against global poverty and climate change. Keeping the Robin Hood spirit alive in this day and age.

Robin Hood Tax

There’s a momentum that’s been building for quite a while now… there are lots of people that agree with my view and think this tax is a great idea – including Sienna Miller, cost Jaime Winstone and Bill Nighy – he appeared in a great ad being pounced on by “Robin Hood hoodies” – HYPERLINK “http://www.youtube.com/watch?v=M18_Yi9hVm4&feature=player_embedded” Check it out! But I know that in order for this campaign to be a success we need to spread the word as much as we can, get all our friends and family on board and campaigning together to make this a reality. Robin Hood never got anywhere without his band of merry men supporting him all the way.

One way I’m getting involved is by taking part in an activity HYPERLINK “http://www.oxfam.org.uk/” Oxfam are organizing this Sunday 2nd May to raise awareness – the HYPERLINK “http://robinhoodgame.wordpress.com/” Robin Hood Tax treasure Hunt. Treasure hunts are always a huge amount of fun – I remember around Easter as a kid my older cousins used to set up egg hunts for my sister and me. I loved following the clues, the adventure and the excitement of the unknown. Who says I can’t enjoy a treasure hunt now I’m a little older though – especially when it’s made all the more enjoyable knowing that I’m spreading the word about such as great cause AND an excuse to dress up as the great Robin Hood himself.

I’m going to join a group of bandits and merry makers tweeting, blogging, videoing and taking pictures around east London spreading the word and with the opportunity to win tickets to top summer festivals including the fabulous HYPERLINK “http://www.winterwell.co.uk/” Winterwell Festival, a secret boutique festival in the beautiful rolling hills of Gloucestershire with great music and fancy dress.
.
HYPERLINK “http://www.oxfam.org.uk/” Oxfam held a similar HYPERLINK “http://www.oxfam.org.uk/get_involved/campaign/where-you-are/southeast/” event in Brighton last week with teams of merry men and women scampering around the city braving challenges such as busking with tambourines and dressing up as a bankers in the Oxfam shop.

If you’re interested in the campaign, a big Robin Hood fan and up for a fun day out, join me and other wannabe Robin Hood’s to take part in the treasure hunt on Sunday. You need to snap up a £2 ticket from HYPERLINK “http://robinhoodgame.wordpress.com/” Robin Hood game website. All money raised goes directly as a donation to Oxfam and the campaign effort. Just check out the details below of when where and what and I look forward to seeing you there.

East London treasure hunt
Sunday 2nd May, 1-6pm
Start & finish at HYPERLINK “http://www.richmix.org.uk/” Richmix, 35-47 Bethnal Green Road, London E1 6LA
HYPERLINK “http://robinhoodgame.wordpress.com/” o “Buy tickets” Buy tickets

I’ve always been a huge fan of Robin Hood. When I was younger I had a great cassette tape of all his stories and escapades. These generally seemed to involve taking from the rich and giving to the poor whilst seemingly having absolutely as much fun as possible of course!

I’d all but forgotten about him however, and until recently when I heard about the HYPERLINK “http://www.robinhoodtax.org.uk/” Robin Hood Tax campaign. It aims to put a tiny tax on banks to raise loads of money – billions in fact! – to tackle poverty and green issues locally and abroad. What’s great about this idea is that it’s really simple – a small tax of around 0.05% per transaction between banks – but that the difference it could make is enormous. It can help stop cuts in crucial public services in the UK, AND aid the fight against global poverty and climate change. Keeping the Robin Hood spirit alive in this day and age!

Robin Hood Tax

There’s a momentum that’s been building for quite a while now… there are lots of people that agree with my view and think this tax is a great idea – including Sienna Miller, Jaime Winstone and Bill Nighy – he appeared in a great ad being pounced on by “Robin Hood hoodies” – HYPERLINK “http://www.youtube.com/watch?v=M18_Yi9hVm4&feature=player_embedded” Check it out! But I know that in order for this campaign to be a success we need to spread the word as much as we can, get all our friends and family on board and campaigning together to make this a reality. Robin Hood never got anywhere without his band of merry men supporting him all the way.

One way I’m getting involved is by taking part in an activity HYPERLINK “http://www.oxfam.org.uk/” Oxfam are organizing this Sunday 2nd May to raise awareness – the HYPERLINK “http://robinhoodgame.wordpress.com/” Robin Hood Tax treasure Hunt. Treasure hunts are always a huge amount of fun – I remember around Easter as a kid my older cousins used to set up egg hunts for my sister and me. I loved following the clues, the adventure and the excitement of the unknown. Who says I can’t enjoy a treasure hunt now I’m a little older though – especially when it’s made all the more enjoyable knowing that I’m spreading the word about such as great cause AND an excuse to dress up as the great Robin Hood himself.

I’m going to join a group of bandits and merry makers tweeting, blogging, videoing and taking pictures around east London spreading the word and with the opportunity to win tickets to top summer festivals including the fabulous HYPERLINK “http://www.winterwell.co.uk/” Winterwell Festival, a secret boutique festival in the beautiful rolling hills of Gloucestershire with great music and fancy dress.
.
HYPERLINK “http://www.oxfam.org.uk/” Oxfam held a similar HYPERLINK “http://www.oxfam.org.uk/get_involved/campaign/where-you-are/southeast/” event in Brighton last week with teams of merry men and women scampering around the city braving challenges such as busking with tambourines and dressing up as a bankers in the Oxfam shop.

If you’re interested in the campaign, a big Robin Hood fan and up for a fun day out, join me and other wannabe Robin Hood’s to take part in the treasure hunt on Sunday. You need to snap up a £2 ticket from HYPERLINK “http://robinhoodgame.wordpress.com/” Robin Hood game website. All money raised goes directly as a donation to Oxfam and the campaign effort. Just check out the details below of when where and what and I look forward to seeing you there.

East London treasure hunt
Sunday 2nd May, 1-6pm
Start & finish at HYPERLINK “http://www.richmix.org.uk/” Richmix, 35-47 Bethnal Green Road, London E1 6LA
HYPERLINK “http://robinhoodgame.wordpress.com/” o “Buy tickets” Buy tickets


Illustrations by Andrea Kearney

So. The volcano came; spewed copious amounts of ash and nasties into the atmosphere, visit web dominated our headlines, whipped twitter into a frenzy and rudely obstructed our travel plans. But as quickly as it barged into our consciousness, it disappeared again. Our attention has now turned to making it through the vomiting political sales pitching of the general election and booking our summer holidays.

It is odd that such an obscure word penetrated the nations consciousness in the first place. Eyjafjallajokul. Ey- jaf- alla- jokul. Initially I didn’t even believe in its existence. A huge practical joke, dreamed up by some adolescent work experience office monkey in an Icelandic weather station, compelled by a dare from his friends. Surely. And then I was furious with it, for grounding friends and family who really deserved their holiday. But then I thought again.


Ash and Lightning Above an Icelandic Volcano
Credit & Copyright: Marco Fulle

Those who wouldn’t normally give a second thought to nature, looked up and remarked at the beautiful skies, and marvelled at mother nature. Photographers everywhere must have melted in an orgasmic spasm of pleasure. There was no visible trace of the ash and grime reportedly being pumped into our air space, but the presence of Mount Eyjafjallajokul could be felt all over the UK and beyond. It was then reported that 1.3 million tonnes of carbon dioxide were saved as nearly 70,000 flights were grounded over 4 days. This volcano was more than a pretty face. More carbon was saved in those 4 days than most developing countries produce in a year. Yowzers.


Diagram from Information is Beautiful

Obnoxious to our travel plans as it was, it cannot be denied that it forced us to look at the world and our lifestyles differently, and realise with a slightly sickly taste in the back of our throats how completely and wholly dependent we are on overseas goods and services. It suddenly became important to ensure the availability of high speed and reliable trains, coaches and ferries. Demand for video conferencing skyrocketed and businesses realised it is possible to find alternatives to air travel.

The volcano eruption paraded a brief but vivid vision of a potential future. A quieter world where food and flowers cannot be flown here from distant shores at our whim, where people rely on their local economies for food, or grow their own instead. Where business is facilitated over video links, instead of aviation. Where train, coach and ferry travel are the norm and where people holiday closer to home. Where we no longer take the natural world for granted. Where we respect the environmental limitations of the planet we live on.

But I am not about to lose myself in a utopian, grow it yourself, plane free day dream. Obviously there are negative affects too. I’m certainly not inviting its brothers, sisters, mothers and uncle’s to start kicking up a fuss and erupting all over us too. No. A world of constant volcanic eruptions would not be a pretty one. The economic impacts are untold and the impact on 3rd world producers could be huge.

But, you have to admit it. Eyjafjallajokul has humbled us. Although all visions of a plane- free future have long gone, It highlighted the fragility of the systems on which we depend and showed us an alternative way of life. And it has reminded us that Mother nature is totally and mind fuckingly awesome.

Categories ,Andrea Kearney, ,carbon, ,Eyjafjallajokul, ,Holidays, ,iceland, ,nature, ,sustainability, ,Volcano

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Amelia’s Magazine | Happy Birthday Grow Heathrow

Krystof Strozyna A/W 2011 by Gabriel ‘Gaarte’ Ayala.
Krystof Strozyna A/W 2011 by Gabriel ‘Gaarte’ Ayala.

Krystof Strozyna has been on my radar for what seems like forever in fashion… which in practice means a couple of years – ever since we wrote about him in the print version of Amelia’s Magazine, generic visit this shortly after his graduation from Central Saint Martins in 2007. Which makes it all the more annoying that we don’t receive proper tickets to his shows. I hate e-invites, information pills I really do. I always forget to print them out which usually means I forget to attend the show (I need tickets IN MY HANDS during LFW – there’s just too much to juggle otherwise) and they’re invariably no good for anything better than standing. Basically, viagra they just don’t cut it.

Krystof Strozyna A/W 2011 by Gabriel ‘Gaarte’ Ayala.
Krystof Strozyna A/W 2011 by Gabriel ‘Gaarte’ Ayala.

Luckily my face is so well known around Fashion Scout that I can usually slide into any show with no problem. So it was that I got cajoled in to see Krystof Strozyna‘s A/W collection – well, it didn’t take much to be honest. Apparently Kimberly Walsh was there too, flying the flag for Girls Aloud during a rare break for Nicola Roberts. I can imagine her curves would suit his sexy 80s inspired draped tailoring a little better anyhow.

Krystof Strozyna A/W 2011 by Matilde Sazio
Krystof Strozyna A/W 2011 by Matilde Sazio.

For the most part this collection did not disappoint, featuring tailored black and flesh tones combined with undulating shades of ruched blue chiffon. A little more awkward was a one legged dress – maybe a good idea in practice but somewhat inelegant on the catwalk.

Krystof Strozyna A/W 2011 by Gabriel ‘Gaarte’ Ayala.
Krystof Strozyna A/W 2011 by Gabriel ‘Gaarte’ Ayala.

The winning numbers were undoubtedly Krystof Strozyna‘s gorgeous neon fractal prints, which brought a splash of welcome colour to the ubiquitous Little Black Dress… and a devastating punch delivered by the liberal use of acidic orange. Red may have been the favoured highlight of many an A/W collection but on the strength of this I’m voting for vibrant orange. Yum yum.

Krystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia GregoryKrystof Strozyna A/W 2011. Photography by Amelia Gregory
Krystof Strozyna A/W 2011. All photography by Amelia Gregory.
Grow Heathrow by Rebecca Peacock
Grow Heathrow by Rebecca Peacock.

Just over a year ago a group of my friends envisioned a radical new version of the Transition Town model. Activists drawn from groups such as Plane Stupid and Climate Camp decided to squat a rundown old market garden in the village of Sipson that was being used as a dumping ground for car scrap in an area planned for demolition to make way for the third runway at Heathrow. And thus Grow Heathrow was born, link a great big YES in the face of so many NOs.

We Won! Grow Heathrow by Sam Parr
We Won! Grow Heathrow by Sam Parr.

Over the course of the past year they have utterly transformed the area; growing their own food, stomach hosting bike workshops and ensuring a sustainable community has sprung up that fully involves the locals. What was once an eyesore covered in shattered glass has become an inspiring success story, described by one local as “better than prozac”. In this beautiful short video from You and I Films the misty eyed community get together to reminisce about the past year, describing how what they did was “naughty but extremely worthwhile” and a necessary action to enable the creation of their “own piece of paradise.” As is so often the case, gardening has proved the glue that has brought people together.

Later in March Grow Heathrow will host the Reclaim the Fields European gathering, and then a group of people associated with the project will go on an ambitious 100 day cycle ride to Palestine. P.E.D.A.L. will meet with permaculture projects along the way; sharing ideas and stories for a better world.

Inspiring stuff indeed, but I’ll let this lovely video – made to celebrate Grow Heathrow‘s first birthday – do the talking.

YouTube Preview Image

You can read more about Grow Heathrow in this blog, written just after it was set up in early 2010.

Categories ,Climate Camp, ,community, ,Direct Action, ,Firecatcher, ,gardening, ,Grow Heathrow, ,heathrow, ,P.E.D.A.L., ,Palestine, ,Plane Stupid, ,Rebecca Peacock, ,Reclaim the Fields, ,Sam Parr, ,sipson, ,squatting, ,sustainability, ,Third Runway, ,Transition Heathrow, ,transition towns, ,You and I Films

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Amelia’s Magazine | Mildred the Surfing Sheep works her charm for Finisterre.


David LaChapelle’s ‘Rape of Africa’, viagra order illustrated by Lisa Stannard.

I first discovered the deliciously decadent fantasy world of David LaChapelle as a spotty teenager when I used to flick through my stylish older sister’s copies of Vogue. His sexed-up, approved over-the-top, glitzy style and explosive colour schemes – which shamelessly celebrated glamour, popular culture and materialism – were mesmerising, especially to a shy thirteen year old whose most fashionable outfit was an all-in-one stone-washed denim number (this was the first time around when it wasn’t cool).

Over the years, in a fantastic plastic kind-of-way, I have grown to admire LaChapelle’s razor sharp aesthetic, despite the crass nature of some of his chosen themes. Amongst celebrity and fashion circles, he is a master when it comes to knowing what makes a pretty picture so when I heard that his first political show, controversially entitled ‘Rape of Africa’, had opened at Robilant and Voena in Mayfair, I bolted down to the gallery like a horse on speed to check out the kitsch king’s take on more serious affairs.

Having turned his attention to fine-art in recent years, LaChapelle’s latest work is an open critique of western consumerism, presented as a mash-up of Italian Renaissance art and his glossy signature style. The show lends its name to the centre-piece, a tribute to Botticelli’s ‘Venus and Mars’, with a modern day twist. At first glance the photograph features a regal and supine looking Naomi Campbell as Venus in elegant tribal attire with one breast exposed and a handsome semi-naked model, Caleb Lane, as Mars in a post-coital state, surrounded by young angelic boys. On closer examination the boys are carrying guns and Mars is casually resting a finger on a gold human remain, possibly an arm/leg bone, with gold hand grenades, treasures and a diamond-encrusted skull scattered beneath him, in contrast to the African Venus’s more modest surroundings of a goat and cockerel. Behind the opulence, a hole is blown through a neon-lit montage of ‘Sun Bleach’, an American-stylised brand of detergent, to reveal a war-torn landscape with several cranes busy at work, destroying what is left of the distressed land.

Make no mistake, this is LaChapelle’s unapologetic statement piece, drawing our attention to child soldiers, unethical gold and diamond mining, and the derogatory view of African women being viewed as an exotic commodity by Western cultures, as their homes and countries are ravaged for the consumer’s benefit.


David LaChapelle’s ‘American Jesus: Hold me, carry me boldly’, illustrated by Lisa Stannard.

LaChapelle continues in this vein using models in art history to point a finger at the world’s obsession with materialism. In the gallery’s library, a vibrant colour-infused piece streaked with flowing pale blue, yellow and pink ribbons explodes from between the bookshelves. Another photograph inspired by Botticelli, ‘The Birth of Venus’, depicts Venus’s emergence onto the eden-like landscape, looking serenely into the distance, flanked by two male admirers who replace the Zephyr wind-gods and Nymph in the original painting. On closer inspection, LaChapelle again highlights contemporary consumer society by drawing our attention to Venus’s bling footwear (aquamarine diamond-encrusted shoes), with her male admirers wearing gold Puma trainers and a diamante-encrusted fishnet vest, with a metallic blue Nike tick sprayed onto the barefoot of one of the men.

Perhaps the most controversial piece likely to cause offense is ‘Thy Kingdom Come’, an image depicting the pope sitting on a gold throne inside a grand cathedral atop of mounds of treasure troves filled with pearls and gold, with four bloodied naked bodies, bound, blindfolded and scattered beneath the valuables in various states of trauma.

Similarly, a triptych of Michael Jackson in various messiah and saint-like poses flirts with the viewer’s tolerance. The first photograph, entitled ‘American Jesus: Hold me, carry me boldly’, shows an illuminated Jesus sitting amongst a rugged forest landscape, carrying the dead body of Michael Jackson as his white, diamond-encrusted glove lies limply on the floor just beneath his hand. The subsequent panels present Jackson in a saint-like pose with a gold pocket watch and a white dove resting in his hand, standing alongside a female holy saint. The final panel shows Jackson as an Archangel with white feathered wings, contrasting with his black Thriller-style outfit with tears streaming from his eyes, as Jackson’s right foot stamps down authoratatively on the devil’s chest.


David LaChapelle’s ‘Archangel Michael’, illustrated by Lisa Stannard.

As I wandered around the gallery examining the photos, I found myself underwhelmed by LaChapelle’s rather uninventive, shallow and juvenile take on the various themes. Although the photos were distinctively LaChapelle in their refined visual quality, there was no intellectual interpretation required here, challenging you to think beyond what was presented. However, as I pondered further, I realised that it was actually me who was missing the point.

LaChapelle’s work has always been known to be bold and gaudy, compelling and repelling in equal measure, a formula which he uses to leave an imprint on your inner psyche. For example, ‘Rape of Africa’, viewed from afar is a stunning visual of beautiful colours portraying beautiful-looking people, commanding your attention; however, once you are drawn in, it presents you with a harsher reality, hammering on the door of your conscience. Thus, for the MTV and Twitter generation, LaChapelle may be more effective in using a hard-hitting pop culture imagery to bring home the message to a much wider audience than, say a political activist might, through more traditional forms of communication.

Having made his name through photographing the rich and famous, many of whom epitomise the consumerist attitudes that he now criticises, this show is a brave and interesting turn for LaChapelle. As I stepped back out into my dull monochrome surroundings devoid of his magical splashes of colour, it gradually dawned on my inner cynic that the exhibition whiffed slightly of hypocrisy. Apart from the preparatory drawings for ‘Rape of Africa’ included in the exhibition, all of the other portraits are up for sale. How much was LaChapelle making from this show I wondered, and how much of that money was he planning on donating to African NGOs?

I guess whether you’re wearing jewels indirectly responsible for destroying a continent or producing meticulously crafted portraits about jewels indirectly destroying a continent, beauty always comes at a cost.

David LaChapelle: The Rape of Africa is currently on show at Robilant and Voena, First Floor, 38 Dover Street, London W1 until 25 May 2010 (robilantvoena.com/exhibitions).

Having spared the time to attend Mr LaChapelle’s exhibition and write a review of his work leading to increased exposure for him, Amelia’s Magazine had a bit of a nightmare experience with Robilant and Voena’s press office in trying to obtain images for this piece, which are apparently available on request (depending on who you are). So, in the absence of official images from the gallery (and to avoid having to deal with snooty, unhelpful people), we took the liberty of coming up with our own and a few more from the ‘LaChapelle Studio’ as seen below (all illustrations by Lisa Stannard).


Amanda Lepore


Angelina Jolie


Brittany Murphy


Cameron Diaz

bex_glover_mildred_the_sheep
Mildred the Surfing Sheep by Bex Glover.

Hi Stuart, sildenafil could you give us a brief potted history of Finisterre. When did you start the brand and what kind of clothing do you make for whom?
Finisterre was started in Tom (the founder’s) bedroom with a laptop and dialup internet connection around seven years ago in Cornwall, when he realized that there were a lot of surfers who were getting waves in cold water locations who were not well equipped in terms of gear to keep them warm before and after their surfs. Tom started selling amazingly warm fleeces that were popular with guys on the water. The team grew to about five, and the range now includes merino base layers, super warm insulation jackets, gilets, and waterproof jackets. The business was started with surfers in mind, but the reach has expanded into other areas such as climbing, snowboarding, skiing, and cycling, and this is reflected in the ambassadors and product testers that we work with. We have top ten big wave surfers, round the world cyclists and guys climbing Everest working with us and refining our gear – it’s an exciting atmosphere. That’s about it. We generally hold the idea that Finisterre stands for three points of commitment – Product, People and Environment. Other than that, Finisterre is simply a vehicle for our passions, surfing and outdoor pursuits.

When did you start stocking your own sheep herd? And who looks after it?
There is a lady based in Devon, called Leslie, who managed to find the last remaining Bowmont sheep in the UK. Our design director, a fiber fanatic, met Leslie and they started talking about her small flock and sheep. Realizing the potential of the small herd, Tom kept in touch, and the relationship has gone from there as we have got more involved in the work on the farm in Devon. We visit the farm a lot – it’s a small drive away, to see the lambing and sheering. It’s a great farm tucked away in a stunning part of Devon and Leslie makes us feel so welcome. The animals have a great life – and are sheared with utter care by a chap called Raymond.

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The Finisterre Bowmont Herd by Bex Glover.

The Bowmont sheep is apparently on the edge of extinction – where does this sheep come from and what makes it’s wool so good for use in your clothing?
These sheep are a cross breed of Saxon Merino and Shetland. Starting in early 80s, it took the Macaulay Institute of Scotland 20 odd years to stabilise the breed. The ambition was to capture the brilliant fibre of the Saxon Merino with the hardy wild instincts of the Shetland. The finished Bowmont sheep is roughly 75% of the former and 25% the latter. It was intended to give the Scottish hill farmers another type of sheep with increased value coming from the very fine wool. Unfortunately there was not enough demand within the market place and the project was eventually given up. The Bowmont flocks that had been bred were sold on with flocks still existing in Scotland, Wales and Devon. Unfortunately many of the flocks that were sold have been either slaughtered or crossbred with Shetlands, thereby thus losing their pure Bowmont fibre quality. It turns out that Lesley – the North Devon fibre fanatic, has now collected all the remaining pure Bowmonts and is the only one to be breeding pure Bowmont. Currently we use Merino wool in many of our garments – our technical base layers (for running, cycling etc), and hoodys and jumpers. Merino wool is great and it’s one of the finest wools out there, however we just can’t source it in the U.K, we have to go abroad like everyone else to Australia and NZ – and that is something that we can work on with the Bowmonts for the future.

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A Bowmont Sheep by Bex Glover.

How many sheep do you have in your flock? Where do they live? Can you describe a bit more about the environment for both sheep and workers at Finisterre?
We started with around 30 Bowmonts found from the length and breadth of the UK. With Lesley’s work the flock is now up to around 65. Super exciting for us, and we get very nervous around lambing times. We are often crossing our fingers that everything will be ok! The sheep live in the beautiful green pastures of Devon – it might sound a cliché – but for me Devon just has the most stunning rolling fields of anywhere I have been. The sheep seem happy with that living on the small farm. Leslie also keeps some other rare breeds.

I was a bit disappointed to find out that Mildred the surfing sheep was the product of an advertising agency plot to promote your wool. Surely there was more to it than that? Why was this particular sheep chosen to shove in the waves?
The agency in London saw what we were doing with the Bowmont flock and our wool garments and were really fired up by the story and the sheep initiative. We spoke with them and were keen to shoot a short video. They got in touch with Dom and Nick – both talented directors, to feature one of our sheep surfing – they had the skills on video and sound – it was super fun and great to work with them and the rest of the team who came down. Mildred was chosen due to her character, being hand reared as a lamb she’s very friendly and always stoked to be involved.

Can you give us any inside info from the day that you shot the video?
It was a fairly sunny day in Cornwall – we met up with Dom and Nick, who helped us shoot the video on some handheld waterproof cameras. They have the knowhow and have worked on the likes of the Chemical Brothers videos before so we were stoked to have them down. We generally just let Mildred walk down the beach and get used to the surroundings – there was no one about so she was really relaxed and had a good bleat. All in all, it went really well. She didn’t have to do anything crazy that she didn’t wasn’t to, had some lunch then went back to the workshop and Mildred went back to the fields.

How does Mildred respond to getting wet? She almost looks as if she is smiling when she climbs out of the surf. Do you think she genuinely enjoys this?
She enjoyed it. We have about four or five dogs in the office at any one time and we’re always taking them for walks – they have a good life – and it was no different making the video with the sheep. Working with Mildred on the beach meant that we had to have special permission from local authorities, we also brought our local vet along to make sure everything was ok by him. Everyone was happy, we also brought the lady that hand reared Mildred – she was stoked to see Mildred become so famous! Mildred’s even on Facebook now – I’d take a guess that she is the world’s second famous sheep after Dolly.

Where did her name come from? Was that also the result of a meeting or was it more spontaneous? Do all the flock have names?
She was already called Mildred and from the moment we met her she was super friendly and inquisitive. A fair few of the flock have names – HMS Finisterre is the name of one of our young rams…

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Mildred by Sandra Dieckmann.

Have any of the workers at Finisterre stopped eating lamb since getting acquainted with Mildred?
Definitely been a talking point for some! Personally I’m not a vegetarian – but in my opinion there’s definitely some issues around the way some animals are treated for breeding and then transported all over the place.

What are your plans for the future? Will you ever consider doing a more fashion orientated range or collaboration with a designer that might interest my readers?
We’re still super small – there are usually only six of us here in the workshop now, so we’re often stretching to do a lot of things at once. Having said that we love pushing things forward, and we’re always thinking about future initiatives and new products and fabrics. We are working on expanding our range slowly – and continuing our work with our team of athletes and product testers. We’ve got some new t-shirts out this month – collaboration between us and Surfers Against Sewage across the road. Their a small grass roots charity who do some good stuff pressing for better protection of our coastlines. The tees will reflect their campaigns and we will be donating money back. For us it’s essential that as we grown we continue on without compromising the outstanding customer service and the trust we have built with our customers alongside the quality of our gear. In general we will stay within the outdoor market – it’s what we do best, and it’s where our expertise lies. We work with a range of designers, and athletes – collaborating with them on various garments – so it’s always an ongoing process and the doors our always open for a chat!

Thanks Amelia for the time – and if you or any of your readers want to know more email me or check out our website and blog.

Categories ,Ad Campaign, ,Advertising, ,Bex Glover, ,Bowmont Sheep, ,Chemical Brothers, ,Cornwall, ,Devon, ,Finisterre, ,Macaulay Institute of Scotland, ,Mildred the Surfing Sheep, ,Promotion, ,Sandra Dieckmann, ,scotland, ,sheep, ,Snowboarding, ,Surfers Against Sewage, ,Surfing, ,sustainability, ,Viral Video, ,wool

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