Amelia’s Magazine | London Fashion Week S/S 2012 Showroom Review: EcoLuxe London

'Ecolooks' EcoLuxe London Exhibition LFW SS12 by Maria Papadimitriou aka Slowly The Eggs

‘Ecolooks’ by Maria Papadimitriou aka Slowly The Eggs

I was hugely excited that during this London Fashion Week I had the opportunity not only to go and see but also exhibit at the EcoLuxe London exhibition that took place in a beautiful space on the ground floor of the Kingsway Hall Hotel almost next to the Vauxhall Fashion Scout’s Freemasons’ Hall. Ecoluxe London takes place twice a year during London Fashion Week and is a non-profit platform that promotes fashion related ecoluxury brands and aims to raise awareness of ecological issues with the public. Its organisers, information pills Stamo and Elena Garcia, who are sustainable womenswear designers themselves, featured over 40 brands this year and EcoLuxe London is growing every year – here’s only a few examples that took my fancy!

EcoLuxe London LFW SS12 Lucy Harvey Ethical Stylist

EcoLuxe London LFW SS12 Ethical Stylist Lucy Harvey and Hetty Rose

Ethical stylist Lucy Harvey styling shoe designer Hetty Rose with a Plastic Seconds headpiece and necklace.

Upon entering the exhibition visitors were greeted by superbly talented stylist Lucy Harvey and her assistant Charlie Divall, who offered to upstyle them with various pieces from the exhibitors’ tables and then photograph them and tweet about it. I thought in this way Lucy offered a really fun, interactive introduction to the exhibition and a great way of promoting both the designers’ and the visitors’ work.

EcoLuxe London LFW SS12 Lupe Castro wearing Supported by Rain and Plastic Seconds

Stylist Lupe Castro styled by Lucy Harvey with a Supported by Rain coat and a Plastic Seconds headpiece, photo by Charlie Divall

Walking further into the exhibition the first thing to catch my eye was a series of gloriously colourful raincoats by Maria Ampatielou’s new brand Supported by Rain – seen above. Made of recycled umbrellas and end-of-roll waterproof fabrics, these raincoats are not only beautiful but also cleverly fold into their own pockets or hoods, whose insides have remained dry, so that you can put them back into your bag without any soaked diary dramas!

STAMO EcoLuxe London LFW SS12 by Celine Elliott

By Stamo S/S 2012 by Celine Elliott

EcoLuxe London LFW SS12 STAMO belt

By Stamo, which featured in Amelia’s Compendium of Fashion Illustration, is another brand I enjoyed especially because of the theatricality in the designs and the extensive use of found and recycled materials whose original form is often retained – as seen in this bullet belt.

INALA LONDON EcoLuxe London LFW SS12 by Caire Kearns

INALA London S/S 2012 by Claire Kearns

My neighbour exhibitor Alani Gibbon of INALA London showed some designs which were a natural hit with me becuase of their bright colours, but they further impressed me with their cleverness and versatility. For example a hooded short dress could be turned around and worn as an all-in-one playsuit! Not to mention the use of pulped eucalyptus fabric which felt amazing to touch.

OUTSIDER Ecoluxe London LFW SS12 by Maria Papadimitriou aka Slowly The Eggs

Outsider Fashion S/S 2012 by Maria Papadimitriou aka Slowly The Eggs

I was thrilled to see the brand Outsider winning the JP Selects womenwear award at the end of the show as they stongly promote the notion that ‘ethical’ fashion should just look like very good fashion with their range of classic but very stylish designs.

HEMYCA EcoLuxe London LFW SS12 by Celine Elliott

Hemyca S/S 2012 by Celine Elliott

Hemyca is a multi award winning brand and I was most attracted by this beautifully tailored matching dress and coat.

LFW SS2012 Agnes Valentine Ecoluxe London by Maria Papadimitriou aka Slowly The Eggs

Agnes Valentine S/S 2012 by Maria Papadimitriou aka Slowly The Eggs

Along with Hemyca above, whom I was not aware of, it was great to discover my dream swimsuit designer Agnes Valentine! The brand sources fine italian eco fabrics and their designs are minimal and classic but with bold colours and very feminine indeed.

EcoLuxe London LFW SS12 Hetty Rose shoes

EcoLuxe London LFW SS12 Hetty Rose shoes worn by Alice Wilby

It was an honour to meet another ACOFI designer Hetty Rose whose fun bespoke shoes are made using vintage Japanese kimono fabrics, Alice Wilby from Futurefrock modelled this pair and did not want to take them off!

EcoLuxe London LFW SS12 Golden Grass Company clutch

Next to Hetty Rose I found the friendly couple behind the Golden Grass Company who design jewellery and accessories for native artisans in Brazil to make out of a naturally golden, light and durable fibre, which is grown without chemicals or pesticides, under fair trade standards – LOVED this clutch!

EcoLuxe London LFW SS12 Monique Luttin headpiece

Sharing a table with me was Monique Luttin who makes intriguing headpieces using offcuts or vintage fabrics and found objects – I particularly liked this bird scull one which has a tribal, ritualistic element to it.

EcoLuxe London LFW SS12 Palstic Seconds printer packaging pendand

And finally a piece from the Plastic Seconds recycled jewellery collection I exhibited made out of the plastic, colourful bits one finds when unpacking a new printer…

As Hannah Bullivant pointed out in a previous post on EcoLuxe London, hopefully sustainable practices in fashion design will become mainstream and the brands that are still termed ‘ethical’ will no longer have to exhibit in separate showrooms and sections such as EcoLuxe or Estethica. Hopefully soon.

All photography by Maria Papadimitriou unless otherwise stated.

Categories ,Agnes Valentine, ,Alice Wilby, ,By Stamo, ,Celine Elliott, ,Charlie Divall, ,Claire Kearns, ,Classic, ,Coat, ,design, ,designer, ,Dress, ,ecodesign, ,Ecoluxe, ,Elena Garcia, ,estethica, ,Ethical brands, ,fashion, ,Feminine, ,Freemasons’ Hall, ,Futurefrock, ,Headpiece, ,Hemyca, ,Hetty Rose, ,Inala London, ,jewellery, ,Kingsway Hall Hotel, ,London Fashion Week, ,Lucy Harvey, ,Lupe Castro, ,Maria Papadimitriou, ,minimal, ,Monique Luttin Millinery, ,Outsider, ,Outsider Fashion, ,Plastic Seconds, ,Pulped Eucalyptus, ,Recycled Materials, ,shoes, ,Slow Fashion, ,Slowly the Eggs, ,Supported by Rain, ,Swimwear, ,tailoring, ,Vauxhall Fashion Scout, ,vintage, ,Womenswear

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Amelia’s Magazine | Find Your Feet’s We Are What We Wear Ethical Fashion Show


Just off Brick Lane, page past the curry houses and down a side street, rx is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

Cushions by Caitlin de Hinshelwood

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, order but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Horn spoons

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Crockery
Stairs

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Gallery
Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of Wade‘s art which makes me want to start painting again as he makes it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.


Just off Brick Lane, nurse past the curry houses and down a side street, decease is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

Cushions by Caitlin de Hinshelwood

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of Wade‘s art which makes me want to start painting again as he makes it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.

Just off Brick Lane, sickness past the curry houses and down a side street, more about is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, medicine but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Cushions by Caitlin de Hinshelwood

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of some of the art which makes me want to start painting again as the artists make it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.

Illustration by June Chanpoomidole

To those of you that have been to any of the Start boutiques in Shoreditch you’ll know they represent a relaxed luxury that more than compliments the clothes. This is most true for the mens formalwear boutique. I love it and could quiet happily spend hours in there. So when I saw that the Mr Start presentation was being held in One Aldwych I was very excited. Having graced the lobby bar with my presence on at least  one occasion to sip their very tasty cocktails, stomach I couldn’t think of a more suitable venue. Sadly we were shuffled downstairs to a tiny and ill-lit room. Pleased we’d arrived early to avoid the mounting queues, troche myself and Matt surveyed the clothes.  


Illustration by Joana Faria

Thankfully the collection more than made up for the choice of venue, dosage as did the dynamicism of Mr Start himself, and the lovely Brix Smith Start. Seeing people passionate about what they do never fails to lift my spirits. Despite living my life in jeans, I have a love of all things formal. I long for the day that dress down Fridays are a thing of the past; I’m just too lazy to do it myself. Very hypocritical, you might say. Suits, jackets and ties are almost always appropriate attire, however, they often take more consideration and thought than I am capable of bleary eyed at 7am on workday morning.  


All photography by Matt Bramford

This collection would inspire me to rise just that little bit earlier and make just a bit more effort. Mixing heritage fabrics such as Harris Tweeds with a modern cut, the collection worked really well. The colours chosen also lifted this collection from being too stayed; crushed grape and turquoise green statement jackets provided a subtle lift to everything. But we weren’t just treated to suits, elegantly tailored shirts in a variety of collar shapes were also a sight to behold. A clean colour palette of white, black and grey, the shirts complimented the suiting without overpowering it; my favourite being a smaller but starkly cutaway collar. I’d say understated luxury for those in the know was a common theme of the whole collection but the deep velvet suit and dinner jackets were far from understated.  


Illustration by Maria Papadimitriou

Another great piece was the double breasted cropped peacoat. We’ve seen these on every boy band and All Saints clone in the past few seasons, but there was still something fresh about this piece. Mr Start’s accessories were equally strong with many of the fashion pack gushing over the suede brogues and loafers. They have a definite place on my wishlist, but I fear no amount of scotchguarding will protect them from my clumsy ways.  

In store this collection will shine even brighter than it did during the presentation, and leaving the store dressed head to toe in Mr Start will be a feat of inordinate self control. It’s just a shame the lighting and crowding let things down a little. Here’s looking forward to next seasons presentation, and a quick/expensive trip to Shoreditch in the meantime.  

See more from June Chanpoomidole and Joana Faria in Amelia’s Compendium of Fashion Illustration!


Just off Brick Lane, pills past the curry houses and down a side street, is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Cushions by Caitlin de Hinshelwood

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of some of the art which makes me want to start painting again as the artists make it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.
By Stamo A/W 2011 by Rebecca Strickson
By Stamo A/W 2011 by Rebecca Strickson.

On Sunday 13th March Find Your Feet hosted an ethical fashion show at the Mint Leaf restaurant in the Haymarket. I was invited to donate a copy of Amelia’s Compendium of Fashion Illustration for We Are What We Wear by the show stylist, viagra order the lovely Zoe Robinson of Think Style – a women with many sustainable strings to her bow. She works as an actress, visit this site a writer (for Egg Mag) and an ethical image consultant.

Amelia's Compendium of Fashion Illustration Photography by Amelia GregoryFind Your Feet Honey's Dance Academy, <a target=pharmacy Photography by Amelia Gregory” title=”Find Your Feet Honey’s Dance Academy, Photography by Amelia Gregory” width=”480″ height=”320″ class=”aligncenter size-full wp-image-38157″ />Find Your Feet Honey's Dance Academy, Photography by Amelia GregoryBollywood dancing by Jane Young
Bollywood dancing from Honey’s Dance Academy by Jane Young.

We were treated to some very energetic Bollywood dancing thanks to Honey’s Dance Academy, followed by two short catwalk shows which took place on walkways surrounding the sunken restaurant. Models included youngsters and a couple of more mature women from Close Models, which provided a really uplifting touch.

Junky Styling by YesGo IllustrationJunky Styling by YesGo Illustration
Junky Styling by YesGo Illustration.

Find Your Feet-Junky Styling. Photography by Amelia GregoryFind Your Feet-Junky Styling. Photography by Amelia GregoryFind Your Feet-Junky Styling. Photography by Amelia Gregory
Junky Styling. All photography by Amelia Gregory.

Find Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia Gregory
People Tree.

Find Your Feet-Bhavna. Photography by Amelia GregoryFind Your Feet-Bhavna. Photography by Amelia GregoryFind Your Feet-Bhavna. Photography by Amelia Gregory
Bhavna.

Find Your Feet Outsider. All photography by Amelia Gregory.
Outsider.

During the first show we saw a fabulous multi layered pink maxi dress from ACOFI featured designer Junky Styling, cute dresses from People Tree, embellished bamboo dresses from Bhavna, and gorgeous silk classics from Outsider, who I discovered at Ecoluxe this season.

Find Your Feet- Amisha, Zoe, Orsola and the kids. Photography by Amelia Gregory
Amisha, Zoe, Orsola and the kids.

As I had a bar ticket I was able to roam around, and between shows sat with Zoe, Amisha Ghadalli, Maria Papadimitriou of Slowly the Eggs/Plastic Seconds and Orsola de Castro of From Somewhere, who was entertaining her young daughter and her friend. We ate some yummy canapes and watched a magician bend forks, then a Find Your Feet ambassador described the work done by this charity, which includes helping to fund sustainable farming practices. Fittingly, she described how a group of women in rural India bandied together to make the most of the mint growing on local farms – they now have a successful essential oil business.

Find Your Feet-magician. Photography by Amelia Gregory
The magician entertains the kids.

Find Your Feet- Charley Speed and bottle top bag. Photography by Amelia Gregory.Find Your Feet- Charley Speed and bottle top bag. Photography by Amelia Gregory.
Charley Speed and bottle top bag.

Then it was on to the auction, where any mention of my book was usurped by the lure of an Outsider dress, as worn by a celebrity – the presenter Charley Speed dashing maniacally around the room to squeeze as much money as possible out of the generous crowd. The whole lot (including a bottle top bag) went for £300, and I can only hope that the recipient appreciated my donation because he probably had no clue what it was.

Ada Zanditon S/S 2011 by Gareth A Hopkins
Ada Zanditon S/S 2011 by Gareth A Hopkins.

Round two featured three Amelia’s Magazine favourites from ACOFI: off-cut drama courtesy of From Somewhere, amazing sculptural pieces from Ada Zanditon and colourful dresses with sunflower decorations from By Stamo. There was also some playful printed dresses from Love Phool.

From Somewhere by Gareth A Hopkins
From Somewhere by Gareth A Hopkins.

Find Your Feet-From Somewhere. Photography by Amelia Gregory
From Somewhere.

Find Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia Gregory
Ada Zanditon S/S 2011.

Find Your Feet-Lovephool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia Gregory
Love Phool.

Find Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia Gregory
By Stamo A/W 2011.

A range of ethical accessories were used to style the show, amongst them some old favourites: LeJu, Nina Dolcetti and Joanna Cave… and some new discoveries: Meher Kakalia, who adapts ancient shoemaking techniques from her home town of Karachi to create modern footwear in Brixton, and Kumvana Gomani, who creates delicate jewellery out of plastic waste.

By Stamo A/W 2011 by Maria del Carmen SmithBy Stamo A/W 2011 by Maria del Carmen Smith
By Stamo A/W 2011 by Maria del Carmen Smith.

Exposing ethical design to more people and raising money for sustainable projects are good things to do, but We Aren’t JUST What We Wear, we are also What We Do in every aspect of life. On my return home I was somewhat saddened to read about a couple of other auction sponsors: it was also possible to win a test track experience with Jaguar or a BMW for the weekend. I know that money has to come from somewhere but there is a distinct lack of joined up thinking in ethical practice: a Mint Leaf waiter could not tell me whether the chicken they served us was freerange or organic.

Find Your Feet-Bollywood

We Are What We Wear was a massive success: raising over £10,000 to support sustainable weaving projects in India, but I wish that there was more recognition within the charity sector that sustainable practice involves more than donating money for dinner to support those less fortunate on the other side of the world, it’s about a holistic way of being. Within this world view I do not include hyping the desirability of extremely expensive energy guzzling cars. Needless to say, mine was the only bike tied up outside the Mint Leaf restaurant.

Categories ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Amisha Ghadalli, ,Bamboo, ,Bhavna, ,BMW, ,Bollywood, ,Charley Speed, ,Close Models, ,Ecoluxe, ,Egg Mag, ,Find Your Feet, ,footwear, ,freerange, ,Gareth A Hopkins, ,Honey’s Dance Academy, ,Jaguar, ,Jane Young, ,jewellery, ,Joanna Cave, ,Kumvana Gomani, ,LeJu, ,Livia Firth, ,London Kills Me, ,Maria del Carmen Smith, ,Maria Papadimitriou, ,Meher Kakalia, ,Mint, ,Mint Leaf, ,Nina Dolcetti, ,organic, ,Orsola De Castro, ,Outsider, ,Outsider Fashion, ,People Tree, ,Rebecca Strickson, ,Silk, ,Slowly the Eggs, ,sustainability, ,We Are What We Wear, ,YesGo Illustration, ,YesGo!, ,Zoë Robinson

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Amelia’s Magazine | Find Your Feet’s We Are What We Wear Ethical Fashion Show


Just off Brick Lane, page past the curry houses and down a side street, rx is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

Cushions by Caitlin de Hinshelwood

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, order but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Horn spoons

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Crockery
Stairs

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Gallery
Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of Wade‘s art which makes me want to start painting again as he makes it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.


Just off Brick Lane, nurse past the curry houses and down a side street, decease is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

Cushions by Caitlin de Hinshelwood

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of Wade‘s art which makes me want to start painting again as he makes it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.

Just off Brick Lane, sickness past the curry houses and down a side street, more about is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, medicine but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Cushions by Caitlin de Hinshelwood

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of some of the art which makes me want to start painting again as the artists make it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.

Illustration by June Chanpoomidole

To those of you that have been to any of the Start boutiques in Shoreditch you’ll know they represent a relaxed luxury that more than compliments the clothes. This is most true for the mens formalwear boutique. I love it and could quiet happily spend hours in there. So when I saw that the Mr Start presentation was being held in One Aldwych I was very excited. Having graced the lobby bar with my presence on at least  one occasion to sip their very tasty cocktails, stomach I couldn’t think of a more suitable venue. Sadly we were shuffled downstairs to a tiny and ill-lit room. Pleased we’d arrived early to avoid the mounting queues, troche myself and Matt surveyed the clothes.  


Illustration by Joana Faria

Thankfully the collection more than made up for the choice of venue, dosage as did the dynamicism of Mr Start himself, and the lovely Brix Smith Start. Seeing people passionate about what they do never fails to lift my spirits. Despite living my life in jeans, I have a love of all things formal. I long for the day that dress down Fridays are a thing of the past; I’m just too lazy to do it myself. Very hypocritical, you might say. Suits, jackets and ties are almost always appropriate attire, however, they often take more consideration and thought than I am capable of bleary eyed at 7am on workday morning.  


All photography by Matt Bramford

This collection would inspire me to rise just that little bit earlier and make just a bit more effort. Mixing heritage fabrics such as Harris Tweeds with a modern cut, the collection worked really well. The colours chosen also lifted this collection from being too stayed; crushed grape and turquoise green statement jackets provided a subtle lift to everything. But we weren’t just treated to suits, elegantly tailored shirts in a variety of collar shapes were also a sight to behold. A clean colour palette of white, black and grey, the shirts complimented the suiting without overpowering it; my favourite being a smaller but starkly cutaway collar. I’d say understated luxury for those in the know was a common theme of the whole collection but the deep velvet suit and dinner jackets were far from understated.  


Illustration by Maria Papadimitriou

Another great piece was the double breasted cropped peacoat. We’ve seen these on every boy band and All Saints clone in the past few seasons, but there was still something fresh about this piece. Mr Start’s accessories were equally strong with many of the fashion pack gushing over the suede brogues and loafers. They have a definite place on my wishlist, but I fear no amount of scotchguarding will protect them from my clumsy ways.  

In store this collection will shine even brighter than it did during the presentation, and leaving the store dressed head to toe in Mr Start will be a feat of inordinate self control. It’s just a shame the lighting and crowding let things down a little. Here’s looking forward to next seasons presentation, and a quick/expensive trip to Shoreditch in the meantime.  

See more from June Chanpoomidole and Joana Faria in Amelia’s Compendium of Fashion Illustration!


Just off Brick Lane, pills past the curry houses and down a side street, is where Hinshelwood de Borman have set up their newest pop-up shop. My only complaint after spending an hour leafing through the curiosities of ‘Field Work’ is that this isn’t a permanent shop – because it is absolutely lovely.

The selection by Caitlin de Hinshelwood and Rose de Borman offers steep competition when it comes to picking a favourite, but I think it’s the printed textiles from Caitlin de Hinshelwood that are the stars of the show. Stacks of cushions are adorned with animal prints – one with giraffes, lions and bears, the next with frogs and snakes, and so on. The patterns are repeated on post cards, purses and on dresses for sale at the back. Soft colours and gorgeous, subtle patterns make for unorthodox and brilliant little outfits – like the dress covered in prints of root vegetables.

Cushions by Caitlin de Hinshelwood

Kitty Farrow Press has created a special range of notebooks for Field Work, all marked with an antlers logo. Continuing the antler theme are spoons cut from antlers by Kirsten Hecktermann – if that sounds like too much the shop also has some carved wooden spoons on offer.

Other treats include some very cute medieval replica pewter brooches, papier-mâché masks, and lovely old-style screwdriver sets from Elementary Design. The taxidermy is the work of Jazmine Miles-Long, an ethical taxidermist who only uses animals who have died from natural causes. Shipping Forecast Knitwear has some fantastic wooly hats on display, made in the UK from Aran wool but bringing to mind windswept isles in Nordic waters.

Neal Jones

Down the stairs is the gallery, and the show is entitled ‘Weird Folk’ with art by Betsy Dadd, Neal Jones and Max Wade. The warm and playful paintings almost beg to be touched, especially the smeared brush-strokes and rough edges of some of the art which makes me want to start painting again as the artists make it look like so much fun.

Betsy Dadd

Field Work runs between 15th and 20th March in Spitalfields, at 65 Hanbury Street, London E1 5JP. For more information see our listing. If you miss it there’s an online shop here.
By Stamo A/W 2011 by Rebecca Strickson
By Stamo A/W 2011 by Rebecca Strickson.

On Sunday 13th March Find Your Feet hosted an ethical fashion show at the Mint Leaf restaurant in the Haymarket. I was invited to donate a copy of Amelia’s Compendium of Fashion Illustration for We Are What We Wear by the show stylist, viagra order the lovely Zoe Robinson of Think Style – a women with many sustainable strings to her bow. She works as an actress, visit this site a writer (for Egg Mag) and an ethical image consultant.

Amelia's Compendium of Fashion Illustration Photography by Amelia GregoryFind Your Feet Honey's Dance Academy, <a target=pharmacy Photography by Amelia Gregory” title=”Find Your Feet Honey’s Dance Academy, Photography by Amelia Gregory” width=”480″ height=”320″ class=”aligncenter size-full wp-image-38157″ />Find Your Feet Honey's Dance Academy, Photography by Amelia GregoryBollywood dancing by Jane Young
Bollywood dancing from Honey’s Dance Academy by Jane Young.

We were treated to some very energetic Bollywood dancing thanks to Honey’s Dance Academy, followed by two short catwalk shows which took place on walkways surrounding the sunken restaurant. Models included youngsters and a couple of more mature women from Close Models, which provided a really uplifting touch.

Junky Styling by YesGo IllustrationJunky Styling by YesGo Illustration
Junky Styling by YesGo Illustration.

Find Your Feet-Junky Styling. Photography by Amelia GregoryFind Your Feet-Junky Styling. Photography by Amelia GregoryFind Your Feet-Junky Styling. Photography by Amelia Gregory
Junky Styling. All photography by Amelia Gregory.

Find Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia GregoryFind Your Feet-People Tree. Photography by Amelia Gregory
People Tree.

Find Your Feet-Bhavna. Photography by Amelia GregoryFind Your Feet-Bhavna. Photography by Amelia GregoryFind Your Feet-Bhavna. Photography by Amelia Gregory
Bhavna.

Find Your Feet Outsider. All photography by Amelia Gregory.
Outsider.

During the first show we saw a fabulous multi layered pink maxi dress from ACOFI featured designer Junky Styling, cute dresses from People Tree, embellished bamboo dresses from Bhavna, and gorgeous silk classics from Outsider, who I discovered at Ecoluxe this season.

Find Your Feet- Amisha, Zoe, Orsola and the kids. Photography by Amelia Gregory
Amisha, Zoe, Orsola and the kids.

As I had a bar ticket I was able to roam around, and between shows sat with Zoe, Amisha Ghadalli, Maria Papadimitriou of Slowly the Eggs/Plastic Seconds and Orsola de Castro of From Somewhere, who was entertaining her young daughter and her friend. We ate some yummy canapes and watched a magician bend forks, then a Find Your Feet ambassador described the work done by this charity, which includes helping to fund sustainable farming practices. Fittingly, she described how a group of women in rural India bandied together to make the most of the mint growing on local farms – they now have a successful essential oil business.

Find Your Feet-magician. Photography by Amelia Gregory
The magician entertains the kids.

Find Your Feet- Charley Speed and bottle top bag. Photography by Amelia Gregory.Find Your Feet- Charley Speed and bottle top bag. Photography by Amelia Gregory.
Charley Speed and bottle top bag.

Then it was on to the auction, where any mention of my book was usurped by the lure of an Outsider dress, as worn by a celebrity – the presenter Charley Speed dashing maniacally around the room to squeeze as much money as possible out of the generous crowd. The whole lot (including a bottle top bag) went for £300, and I can only hope that the recipient appreciated my donation because he probably had no clue what it was.

Ada Zanditon S/S 2011 by Gareth A Hopkins
Ada Zanditon S/S 2011 by Gareth A Hopkins.

Round two featured three Amelia’s Magazine favourites from ACOFI: off-cut drama courtesy of From Somewhere, amazing sculptural pieces from Ada Zanditon and colourful dresses with sunflower decorations from By Stamo. There was also some playful printed dresses from Love Phool.

From Somewhere by Gareth A Hopkins
From Somewhere by Gareth A Hopkins.

Find Your Feet-From Somewhere. Photography by Amelia Gregory
From Somewhere.

Find Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia GregoryFind Your Feet-Ada Zanditon. Photography by Amelia Gregory
Ada Zanditon S/S 2011.

Find Your Feet-Lovephool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia GregoryFind Your Feet-Love Phool. Photography by Amelia Gregory
Love Phool.

Find Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia GregoryFind Your Feet-By Stamo. Photography by Amelia Gregory
By Stamo A/W 2011.

A range of ethical accessories were used to style the show, amongst them some old favourites: LeJu, Nina Dolcetti and Joanna Cave… and some new discoveries: Meher Kakalia, who adapts ancient shoemaking techniques from her home town of Karachi to create modern footwear in Brixton, and Kumvana Gomani, who creates delicate jewellery out of plastic waste.

By Stamo A/W 2011 by Maria del Carmen SmithBy Stamo A/W 2011 by Maria del Carmen Smith
By Stamo A/W 2011 by Maria del Carmen Smith.

Exposing ethical design to more people and raising money for sustainable projects are good things to do, but We Aren’t JUST What We Wear, we are also What We Do in every aspect of life. On my return home I was somewhat saddened to read about a couple of other auction sponsors: it was also possible to win a test track experience with Jaguar or a BMW for the weekend. I know that money has to come from somewhere but there is a distinct lack of joined up thinking in ethical practice: a Mint Leaf waiter could not tell me whether the chicken they served us was freerange or organic.

Find Your Feet-Bollywood

We Are What We Wear was a massive success: raising over £10,000 to support sustainable weaving projects in India, but I wish that there was more recognition within the charity sector that sustainable practice involves more than donating money for dinner to support those less fortunate on the other side of the world, it’s about a holistic way of being. Within this world view I do not include hyping the desirability of extremely expensive energy guzzling cars. Needless to say, mine was the only bike tied up outside the Mint Leaf restaurant.

Categories ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Amisha Ghadalli, ,Bamboo, ,Bhavna, ,BMW, ,Bollywood, ,Charley Speed, ,Close Models, ,Ecoluxe, ,Egg Mag, ,Find Your Feet, ,footwear, ,freerange, ,Gareth A Hopkins, ,Honey’s Dance Academy, ,Jaguar, ,Jane Young, ,jewellery, ,Joanna Cave, ,Kumvana Gomani, ,LeJu, ,Livia Firth, ,London Kills Me, ,Maria del Carmen Smith, ,Maria Papadimitriou, ,Meher Kakalia, ,Mint, ,Mint Leaf, ,Nina Dolcetti, ,organic, ,Orsola De Castro, ,Outsider, ,Outsider Fashion, ,People Tree, ,Rebecca Strickson, ,Silk, ,Slowly the Eggs, ,sustainability, ,We Are What We Wear, ,YesGo Illustration, ,YesGo!, ,Zoë Robinson

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Amelia’s Magazine | Good Fashion Show: London Fashion Week A/W 2012 Catwalk Review

Good Fashion Show AW 2012 by Antonia Parker

Good Fashion Show AW 2012 by Antonia Parker

Following on the footsteps of other London Fashion Week off-schedule showrooms which focus on ethical fashion, such as Ecoluxe London, The Good Fashion Show was an entirely new, day long event combining a marketplace, talks and an art exhibition during the day with an evening runway show. As someone who is interested in design in relation to sustainability, of course I wanted to check this newcomer out. Unfortunately due to attending other London Fashion Week events earlier in the day, I could only visit the London House, where The Good Fashion Show was taking place in the evening to watch the runway show.

Good Fashion Show AW 2012 Geo Twins by Erica Sharp

Good Fashion Show AW 2012 Geo Twins by Erica Sharp

Good Fashion Show AW 2012 Beautiful Ensemble by Zarina Liew

Good Fashion Show AW 2012 Beautiful Ensemble by Zarina Liew

Upon arrival I had to pass through a number of stalls placed on the outside corridors which exuded an atmosphere of a craft market or jumble sale – not a very good start. I was also a little disappointed to find the work of brilliant illustrators Erica Sharp and Zarina Liew – whom I first saw in Amelia’s Compendium of Fashion Illustration – badly curated and placed in a corridor where their beauty was totally drowned out by the style of this building with its town hall feel.

Good Fashion Show AW 2012 Nina Burri photo by Maria Papadimitriou

Good Fashion Show AW 2012 Miti Desai photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Unlike other on or off-schedule London Fashion Week events, which are mainly open to press and buyers only, The Good Fashion Show Marketplace could be visited by anyone for a £5 entry fee and similarly the general public could buy a £30 ticket for the evening catwalk show. As this was a paid event the organisers felt they had to provide the audience with some form of extra entertainment in between showcasing the clothes. During an almost two-hour affair we were treated to a combination of live acts which included singing by Omar, body bending by contortionist Nina Burri, story telling about the hindu god Shiva followed by classical Indian dancing by Miti Desai, musical sewing by Brazilian performance artist and designer Lisa Simpson, more live music by band Left at the Robot and a screening of the short film and then it was gone made by fashion photographer Claire Pepper.

Good Fashion Show AW 2012 by  Deborah Moon

Good Fashion Show AW 2012 by Deborah Moon

Good Fashion Show AW 2012 photo by Maria Papadimitriou

During the evening I thought it was a shame, and rather unfortunate for the designers, that the models walked out one after another with the audience having no guidance as to whose designer’s work they were looking at. I had to do quite a bit of research after the show in order to match up some of the designs I had photographed with their designers. Even worse for the promotion of the designers represented, I could not find many captions on the photo galleries published on The Good Fashion Show’s website and Facebook page post show. Fortunately I did manage to find the designer of my favorite outfit of the evening, which was a fun looking and contemporary knitted two piece designed by Jeni Allison.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 by Dana Bocai

Good Fashion Show AW 2012 by Dana Bocai

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Another relatively interesting designer on show was Sara Li-Chou Han, who reworks denim and suit pieces from charity shops into more elaborate dresses.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

We also saw some minimal designs, such as this dress by Fashion Compassion.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

I totally support and love shops such as Beyond Retro and Oxfam Fashion, which were shown at The Good Fashion Show, however a lot of the vintage looks could have been styled in a more interesting way.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Some of the menswear looks were a bit of a better hit with me, featuring baggy trousers and gigantic necklaces made out of reused computer game controls by funky customising brand Red Mutha.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

In the spirit of resourcefulness a few of the models showed us how an outfit could be turned into a new one, depending on how you wear it.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

The show also covered underwear, showcasing brands such as Who Made Your Pants and In Bloom London.

Good Fashion Show AW 2012 by Love Amelia

Good Fashion Show AW 2012 by Love Amelia

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 by Geiko Louve

Good Fashion Show AW 2012 by Geiko Louve

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

The last few numbers, like Tuncer Tonun’s basket hand bags and potato sack jackets, were a bit more theatrical and the event closed with a rather pretty bubble wrap dress. Unfortunately, as a whole, The Good Fashion Show did not do much to present green fashion as a platform for forward thinking, really good looking fashion design. I thought this was mainly to the way the show was curated and organised, as really brilliant ethical brands such as Emesha, Outsider Fashion, Henrietta Ludgate or From Somewhere were part of it, but still looked unimpressive because of the way they were presented and the context they were put in.

All photography by Maria Papadimitriou.

Categories ,Amelia’s Compendium of Fashion Illustration, ,Antonia Harrowing, ,Antonia Parker, ,Beyond Retro, ,Claire Pepper, ,Classical Indian Dance, ,Cobalt Cafe, ,Dana Bocai, ,Deborah Moon, ,Ecoluxe, ,Erica Sharp, ,Ethical Fashion, ,From Somewhere, ,Geiko Louve, ,Good Fashion Show, ,Henrietta Ludgate, ,illustration, ,In Bloom London, ,Jeni Allison, ,knitwear, ,Left at The Robot, ,Lisa Simpson, ,London Fashion Week, ,London House, ,Love Amelia, ,Maria Papadimitriou, ,menswear, ,Miti Desai, ,Nina Burri, ,Off Schedule, ,Omar, ,Outsider Fashion, ,Oxfam Fashion, ,Red Mutha, ,Sara Li-Chou Han, ,Shiva, ,Sustainable Fashion, ,Tuncer Tonun, ,underwear, ,vintage, ,Who Made Your Pants, ,Zarina Liew

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Amelia’s Magazine | Good Fashion Show: London Fashion Week A/W 2012 Catwalk Review

Good Fashion Show AW 2012 by Antonia Parker

Good Fashion Show AW 2012 by Antonia Parker

Following on the footsteps of other London Fashion Week off-schedule showrooms which focus on ethical fashion, such as Ecoluxe London, The Good Fashion Show was an entirely new, day long event combining a marketplace, talks and an art exhibition during the day with an evening runway show. As someone who is interested in design in relation to sustainability, of course I wanted to check this newcomer out. Unfortunately due to attending other London Fashion Week events earlier in the day, I could only visit the London House, where The Good Fashion Show was taking place in the evening to watch the runway show.

Good Fashion Show AW 2012 Geo Twins by Erica Sharp

Good Fashion Show AW 2012 Geo Twins by Erica Sharp

Good Fashion Show AW 2012 Beautiful Ensemble by Zarina Liew

Good Fashion Show AW 2012 Beautiful Ensemble by Zarina Liew

Upon arrival I had to pass through a number of stalls placed on the outside corridors which exuded an atmosphere of a craft market or jumble sale – not a very good start. I was also a little disappointed to find the work of brilliant illustrators Erica Sharp and Zarina Liew – whom I first saw in Amelia’s Compendium of Fashion Illustration – badly curated and placed in a corridor where their beauty was totally drowned out by the style of this building with its town hall feel.

Good Fashion Show AW 2012 Nina Burri photo by Maria Papadimitriou

Good Fashion Show AW 2012 Miti Desai photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Unlike other on or off-schedule London Fashion Week events, which are mainly open to press and buyers only, The Good Fashion Show Marketplace could be visited by anyone for a £5 entry fee and similarly the general public could buy a £30 ticket for the evening catwalk show. As this was a paid event the organisers felt they had to provide the audience with some form of extra entertainment in between showcasing the clothes. During an almost two-hour affair we were treated to a combination of live acts which included singing by Omar, body bending by contortionist Nina Burri, story telling about the hindu god Shiva followed by classical Indian dancing by Miti Desai, musical sewing by Brazilian performance artist and designer Lisa Simpson, more live music by band Left at the Robot and a screening of the short film and then it was gone made by fashion photographer Claire Pepper.

Good Fashion Show AW 2012 by  Deborah Moon

Good Fashion Show AW 2012 by Deborah Moon

Good Fashion Show AW 2012 photo by Maria Papadimitriou

During the evening I thought it was a shame, and rather unfortunate for the designers, that the models walked out one after another with the audience having no guidance as to whose designer’s work they were looking at. I had to do quite a bit of research after the show in order to match up some of the designs I had photographed with their designers. Even worse for the promotion of the designers represented, I could not find many captions on the photo galleries published on The Good Fashion Show’s website and Facebook page post show. Fortunately I did manage to find the designer of my favorite outfit of the evening, which was a fun looking and contemporary knitted two piece designed by Jeni Allison.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 by Dana Bocai

Good Fashion Show AW 2012 by Dana Bocai

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Another relatively interesting designer on show was Sara Li-Chou Han, who reworks denim and suit pieces from charity shops into more elaborate dresses.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

We also saw some minimal designs, such as this dress by Fashion Compassion.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

I totally support and love shops such as Beyond Retro and Oxfam Fashion, which were shown at The Good Fashion Show, however a lot of the vintage looks could have been styled in a more interesting way.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Some of the menswear looks were a bit of a better hit with me, featuring baggy trousers and gigantic necklaces made out of reused computer game controls by funky customising brand Red Mutha.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

In the spirit of resourcefulness a few of the models showed us how an outfit could be turned into a new one, depending on how you wear it.

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

The show also covered underwear, showcasing brands such as Who Made Your Pants and In Bloom London.

Good Fashion Show AW 2012 by Love Amelia

Good Fashion Show AW 2012 by Love Amelia

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 by Geiko Louve

Good Fashion Show AW 2012 by Geiko Louve

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

Good Fashion Show AW 2012 photo by Maria Papadimitriou

The last few numbers, like Tuncer Tonun’s basket hand bags and potato sack jackets, were a bit more theatrical and the event closed with a rather pretty bubble wrap dress. Unfortunately, as a whole, The Good Fashion Show did not do much to present green fashion as a platform for forward thinking, really good looking fashion design. I thought this was mainly to the way the show was curated and organised, as really brilliant ethical brands such as Emesha, Outsider Fashion, Henrietta Ludgate or From Somewhere were part of it, but still looked unimpressive because of the way they were presented and the context they were put in.

All photography by Maria Papadimitriou.

Categories ,Amelia’s Compendium of Fashion Illustration, ,Antonia Harrowing, ,Antonia Parker, ,Beyond Retro, ,Claire Pepper, ,Classical Indian Dance, ,Cobalt Cafe, ,Dana Bocai, ,Deborah Moon, ,Ecoluxe, ,Erica Sharp, ,Ethical Fashion, ,From Somewhere, ,Geiko Louve, ,Good Fashion Show, ,Henrietta Ludgate, ,illustration, ,In Bloom London, ,Jeni Allison, ,knitwear, ,Left at The Robot, ,Lisa Simpson, ,London Fashion Week, ,London House, ,Love Amelia, ,Maria Papadimitriou, ,menswear, ,Miti Desai, ,Nina Burri, ,Off Schedule, ,Omar, ,Outsider Fashion, ,Oxfam Fashion, ,Red Mutha, ,Sara Li-Chou Han, ,Shiva, ,Sustainable Fashion, ,Tuncer Tonun, ,underwear, ,vintage, ,Who Made Your Pants, ,Zarina Liew

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