Amelia’s Magazine | Graduate Fashion Show Gala Show 2014 Review

Holly Jayne Smith by Sine Skau

Holly Jayne Smith by Sine Skau.

I have been attending Graduate Fashion Week for six years now and every year I wonder how such young designers manage to be so creative. Once again the final 25 collections showcased in last week’s Gala Show were truly outstanding and revealed a wide range of talent to watch. The night began on a poignant note with a moment’s thought for the late Louise Wilson, the formidable Central Saint Martins tutor who was integral in the training of luminaries such as Christopher Kane, Jonathan Saunders and Mary Katrantzou. Here’s hoping that one of these finalists and winners goes on to as much success.

GFW Aimee Dunn by Gareth A Hopkins

Aimee Dunn by Gareth A Hopkins.

GFW Menswear Award: Aimee Dunn – Nottingham Trent University
I know it’s menswear but who doesn’t love stealing their boyfriends clothes? Dunn’s collection of monochrome looks were superbly put together and with Thatcher on the front of a jumper you’re never going to avoid attention. Dunn also picked up the Menswear award at the end of the evening – well deserved.

Grace Weller GFW 2014 Bath Spa Uiversity by Jenny Robins

Grace Weller by Jenny Robins.

Grace Weller by  Julie J Seo

Grace Weller by Julie J.Seo.

George Gold Award winner and GFW Womenswear Award: Grace Weller – Bath Spa University
The embroidery and workmanship that had gone into Grace’s beautiful collection of Erdem-esque floral and sheer dresses was astounding. Not only did Grace pick up the Womenswear Award but she walked away with the £10,000 Gold Award to kick start her label.

Rebecca Rimmer by Vicky Scott
Rebecca Rimmer by Vicky Scott.

Rebecca Rimmer – UCLAN
Brightly coloured clothes painted onto bigger clothes. Sounds ridiculous, works really well on the catwalk, as Rebecca Rimmer proved. Her cartoonish collection was fun and original as well as having a high impact on the audience as it closed the show.

Holly Jayne Smith by Hye Jin Chung_2

Holly Jayne Smith by Hye Jin Chung.

Holly Jayne Smith by Sine Skau

Holly Jayne Smith by Sine Skau.

Holly Jayne Smith – Birmingham City
Foot-high hats and a pop art colour palette ensured this collection caught our attention and made us rethink light blue as a staple. The models also carried co-ordinated bright sports back packs which I loved.

GFW Shan Liao Huang by Gareth A Hopkins

GFW International Winner: Shan Liao Huang by Gareth A Hopkins.

Lauren Lake – Kingston University
Coloured fur made its mark last season and Lauren Lake’s first model strode out in a huge over sized, pink fur-lined shearling coat, so it was always going to be a winner. The silver metallic skirts and block boots, pink PVC and top knots ticked all the boxes, just amazing.

Colleen Leitch – Edinburgh College of Art
80’s glamour is back in Colleen Leitch’s collection of exquisite looks brought together by scattered sequins and dark colours in draping fabrics clinched at the waist for maximum femininity.

HANNAH DONKIN BY JANE YOUNG

Hannah Donkin by Jane Young.

GFW Creative Catwalk Award: Camilla Grimes – Manchester School of Art
Pink fur again, hopefully not real, (trend alert!) but this time alongside a more delicate and feminine ensemble that had hints of Jonathan Saunders about it (never a bad thing). Sheer embroidered shirts and a hooded bomber jacket were just two of the items I want in my wardrobe.

Fashion graduates of 2015, I can’t wait to see what you’ll have in store!

Categories ,2014, ,Aimee Dunn, ,Bath Spa University, ,Birmingham City University, ,Camilla Grimes, ,Central Saint Martins, ,Christopher Kane, ,Colleen Leitch, ,Edinburgh College of Art, ,Gala Show, ,Gareth A Hopkins, ,Grace Weller, ,Graduate Fashion Week, ,Hannah Donkin, ,Holly Jayne Smith, ,Hye Jin Chung, ,Jane Young, ,Jenny Robins, ,Jonathan Saunders, ,Julie J Seo, ,Kingston University, ,Lauren Lake, ,Louise Wilson, ,Manchester School of Art, ,Mary Katrantzou, ,Nottingham Trent University, ,Rebecca Rimmer, ,review, ,Shan Liao Huang, ,Sine Skau, ,Truman Brewery, ,UCLan, ,Vicky Scott

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Amelia’s Magazine | Graduate Fashion Week 2012 Gala Awards Ceremony: Part One


Matthew Williamson by Ruth Joyce

Twelve hundred students descend on Earls Court Two for Graduate Fashion Week every year. About a quarter of them get the opportunity to showcase their collections during one of the 16 fashion shows that are held over four days. In a dramatic climax – the Gala Awards show – 10 students are selected to present their work for a second time in the hope of receiving the coveted Gold Award.


All photography by Matt Bramford

So, like the fashion industry itself, chances of making it are pretty slim. 10 incredible collections graced the catwalk in the finale and I honestly couldn’t pick a winner – celebrity judges like Matthew Williamson and Julien Macdonald commented on the incredible standard exhibited of not only those who had been selected as a Gold Award nominee, but every college.


Julien Macdonald by Claire Kearns

Here’s a photographic whistle-stop tour of the awards ceremony:

INTERNATIONAL AWARD


Yvonne Kwok – Amsterdam Fashion Institute


Zhu Liyuanzi – Istituto Marangoni Milan


WINNER: Karen Jessen – ESMOD Berlin, presented by Julien Macdonald, Sara Maino from Vogue Italia & Caroline Burstein from Browns.

STUART PETERS KNITWEAR AWARD


Emma Walsh – Nottingham Trent University


Jousianne ProppManchester Metropolitan University


Caitlin Charles Jones – Kingston University


Judges Ruth Chapman from Matches, Erica Peters from Stuart Peters and knitwear designer Mark Fast couldn’t decide, so Caitlin and Jousianne both scooped the award!

ZANDRA RHODES TEXTILES AWARD


Daisy Lowe by Ruth Joyce


Amelia Smith – Northumbria University


Dae-Byn Lee – Nottingham Trent University


Roz Lamkin – Manchester Metropolitan University


WINNER: Xiaoping HuangUCLAN, presented by Daisy Lowe and Mary Katrantzou

BARCLAYS NEW BUSINESS AWARD


Holly Reid – UCLAN, presented by Tabitha Somerset-Webb (Project D) and Michelle Mone OBE

FASHION INNOVATION AWARD


Ami Collins – UCLAN, presented by Lorraine Candy of ELLE magazine and designer David Koma

MEDIA & DESIGN AWARD


Kerrie Donelly – UCA Epsom, presented by Fashion Editor-at-Large Melanie Rickey and ID magazine‘s Jefferson Hack (swoon)

STAND DESIGN AWARD


Edinburgh College of Art, presented by designer Fred Butler and Harvey NicholsYuri Nakamura

GEORGE BEST OF BRITISH AWARD


Susanna Yi – University of East London, presented by TV presenter Caroline Flack and ASDA fashion director Fiona Lambert

GEORGE CHILDRENSWEAR AWARD


Harriet Simons – Colchester, presented by singer Louise Redknapp and Fiona Lambert

MULBERRY ACCESSORIES AWARD


Laura Smallwood – Kingston University, presented by Mulberry‘s Tori Campbell

ETHICAL AWARD


Sarah Murphy, Northumbria – presented by stylist Jocelyn Whipple and film producer/eco hero Livia Firth

LIFETIME ACHIEVEMENT AWARD


Legendary catwalk photographer Chris Moore, presented by designer Jeff Banks

Part Two, featuring the major players and the menswear, womenswear and Gold Award winners, coming soon…!

Categories ,accessories, ,Amelia Smith, ,Ami Collins, ,Amsterdam Fashion Institute, ,ASDA, ,Awards, ,Caitlin Charles Jones, ,Caroline Flack, ,Caryn Franklin, ,Catwalking.com, ,Ceremony, ,Childrenswear, ,Chris Moore, ,Claire Kearns, ,Colchester, ,Dae-Byn Lee, ,daisy lowe, ,David Koma, ,Earls Court Two, ,Eco Age, ,Elle, ,Emma Walsh, ,Erica Peters, ,ESMOD Berlin, ,Essex, ,fashion, ,Fiona Lambert, ,Fred Butler, ,Gala, ,George, ,Gold Award, ,Graduate Fashion Week, ,Harvey Nichols, ,Holly Reid, ,ID Magazine, ,international, ,Istituto Marangoni Milan, ,Jeff Banks, ,Jefferson Hack, ,Jousianne Propp, ,Julien McDonald, ,Karen Jesson, ,Kerrie Donnelly, ,Kingston University London, ,knitwear, ,Laura Smallwood, ,Lifetime Achievement, ,Livia Firth, ,Lorraine Candy, ,Louise Redknapp, ,Manchester Metropolitan University, ,Mark Fast, ,Mary Katrantzou, ,matches, ,Matt Bramford, ,Matthew Williamson, ,Melanie Rickey, ,menswear, ,Michelle Mone OBE, ,Mulberry, ,New Business, ,Northumbria University, ,Nottingham Trent University, ,Project D, ,Roz Lamkin, ,Ruth Chapman, ,Ruth Joyce, ,show, ,Stuart Peters, ,Susanna Yi, ,Tabitha Somerset-Webb, ,Tori Campbell, ,UCA Epsom, ,UCLan, ,UEL, ,Womenswear, ,Xiaoping Huang, ,Yuri Nakamura, ,Yvonne Kwok, ,Zhu Liyuanzi

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Amelia’s Magazine | Central Saint Martins: Ba Fashion Graduate Show 2011 review, the winners

Flaminia Saccucci by Laura Warecki
Flaminia Saccucci by Laura Warecki.

Central Saint Martins showed for the last time at York Hall on Tuesday 31st May. I sat next to someone from L’Oreal – the principle course sponsors who fund the yearly awards show. There’s no wonder that Central Saint Martins fashion students are able to put on a professional standard graduate show, case what with the huge amount of monetary help that the course attracts. But there’s a reason why Central Saint Martins attracts the cash – the standard of design on show for 2011 was unremittingly high and in the next few blog posts I’ll pick out my favourites from an extremely talented bunch. First up, malady though – the winners.

Momo Wang by Karolina Burdon
Momo Wang by Karolina Burdon.

Momo Wang was the very deserving joint second runner up in an awards ceremony presented by Hilary Alexander and delivered by Meadham Kirchhoff and Sarah Burton. Or as Hilary put it: “You know Sarah; wedding dress, Pippa Middleton’s bum, need I say more?

Central Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Momo Wang. Photography by Amelia Gregory
Momo Wang. All photography by Amelia Gregory

Her playful print presentation featured smiling girls with pigtails and balloons, bubble machines, dragon headgear and a mish mash of tribal influences thrown together in a unique and inspiring way. Super talented and with a refreshing take on the typical catwalk show.

Ivan Curia Nunes by Gareth A Hopkins
Ivan Curia Nunes by Gareth A Hopkins.

Central Saint Martins Ba Show 2011-Ivan Curia Nunes. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ivan Curia Nunes. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ivan Curia Nunes. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ivan Curia Nunes. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ivan Curia Nunes. Photography by Amelia Gregory
Ivan Curia Nunes.

Ivan Curia Nunes also came joint second, with his stylish sandy menswear, definitely one of the most instantly wearable collections on the catwalk.

Central Saint Martins Ba Show 2011-Nicholas Aburn. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Nicholas Aburn. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Nicholas Aburn. Photography by Amelia GregoryNicholas-Aburn-by-Victoria-Haynes
Nicholas Aburn by Victoria Haynes.

I hadn’t been so impressed with the cutting in Nicholas Aburn‘s collection, but maybe the first runner up was just unlucky enough to have been lumbered with the most gargantuan models in the show.

Central Saint Martins Ba Show 2011-Nicholas Aburn. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Nicholas Aburn. Photography by Amelia Gregory
Nicholas Aburn.

He completely won me over by the time he had walked to the end of the catwalk, smiling like a little imp as the models towered over him in their 80s influenced tailored striping and printed outfits, topped off with some eye-catching wide rimmed hats.

Central Saint Martins Ba Show 2011-Flaminia Saccucci. Photography by Amelia GregoryFlaminia-Saccucci-by-Rebecca-Elves
Flaminia Saccucci by Rebecca Elves.

First prize went to Flaminia Saccucci, who showed an extremely confident and unusual latex printed floral collection in shades of pink, green and yellow featuring tyre printed legs that continued racing over waistlines and across bosoms.

Central Saint Martins Ba Show 2011-Flaminia Saccucci. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Flaminia Saccucci. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Flaminia Saccucci. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Flaminia Saccucci. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Flaminia Saccucci. Photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Flaminia Saccucci. Photography by Amelia Gregory
Flaminia Saccucci.

Sadly none of these students appears to have a website. Since this is a gripe that I fear I may have to repeat far too often over the next few weeks I’ll say it just this once during my reports from the Central Saint Martins show. Pffffff.

My next blog will be online soon because there was plenty more to get excited about from 40 graduating students.

Categories ,80s, ,Awards, ,Central Saint Martins, ,CSM, ,Flaminia Saccucci, ,florals, ,Gareth A Hopkins, ,Gareth Hopkins, ,Graduate Shows, ,Hilary Alexander, ,Ivan Curia Nunes, ,Karolina Burdon, ,L’Oreal, ,Laura Warecki, ,Meadham Kirchhoff, ,Meadham Kirchoff, ,menswear, ,Momo Wang, ,Pippa Middleton, ,print, ,Rebecca Elves, ,Sarah Burton, ,Tribal, ,Victoria Haynes, ,York Hall

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Amelia’s Magazine | Review: Designs of the Year 2012 at the Design Museum

Design Museum designs of year 2012 -Vivienne Westwood
Vivienne Westwood ethically produced bags.

The Design Museum‘s flagship exhibition, Designs of the Year, has returned for 2012. I went along to the preview to check out the experts’ choice of the best from multiple design disciplines; including fashion, architecture, product design, digital and graphics. Here’s my pick:

Design Museum designs of year 2012  noma bar
Design Museum designs of year 2012  noma bar
Outline Editions have brought along designer Noma Bar and his Cut It Out dog machine, which is able to cut through all sorts of materials. His artwork is inspired by negative space – he gleefully told me how he has taken to trawling charity shops for interesting things that the dog can chomp through. As well as the wonderful simplicity of his bold imagery I am particularly attracted to the upcycling side of this clever project.

Design Museum designs of year 2012 -Photolettering
Photolettering by House Industries allows users to create usable type from vintage American fonts. As something of a font fiend I love this idea!

Design Museum designs of year 2012 -GF Smith
GF Smith create beautiful papers (they were used in the first two issues of Amelia’s Magazine in print) and their colourful display was inspired by the microscopic detail of paper fibres. Designed by SEA Design with Field.

Design Museum designs of year 2012 -De Designpolitie
Using bold yellow with red and black typography, De Designpolitie of the Netherlands have created a brand identity for the two day What Design Can Do! conference in May 2012. I love that they are not afraid of making a statement!

Design Museum designs of year 2012 -National Maritime Museum
The National Maritime Museum‘s High Arctic display to highlight the fragility of the environment was represented with a tiny model. This immersive gallery installation must have been quite mesmerising in situ.

Design Museum designs of year 2012 -Mary Katrantzou
Representing the very best of British fashion was an outfit from Mary Katrantzou‘s seminal A/W 2011 collection: great to see the digital detailing and remarkable cutting up close.

Design Museum designs of year 2012 -Suno
Suno of New York was a new ethical fashion discovery: they work locally with artisans to create highly desirable collections – the first one used vintage Kenyan textiles but more recently they were inspired by the subtle colours and abstract designs of Art Deco illustrator George Lepape.

Design Museum designs of year 2012 -Vivienne Westwood
And then there’s Vivienne Westwood grinning gleefully from beneath her bird’s nest hair. Her Ethical Fashion Africa collection is created out of scrap materials by marginalised women in Nairobi. The outcome? Typically colourful designs with outrageous slogans embroidered out of Masai beads.

Design Museum designs of year 2012 -Bethan Laura Wood
I was most intrigued by Bethan Laura Wood‘s incredible Moon Rock table, made using colourful kitchen laminates. Her Totem lighting was also on display. Miranda Williams previously spotted Bethan‘s beautiful work at London Design Week, for this talented lady also makes jewellery.

Design Museum designs of year 2012 -Thixotropes by Troika
Thixotropes by Troika are huge spinning LED sculptures that combine art and science. Hypnotic!

Design Museum designs of year 2012 -Studio Bertjan Pot
Heracleum is a hanging light by Studio Bertjan Pot – designed to imitate the branching form of a plant.

Design Museum designs of year 2012 -The Comedy Carpet
The Comedy Carpet in Blackpool is a huge 2,200 sq metre granite installation designed by Gordon Young with Why Not Associates. It features jokes and catchphrases in glorious decorative fonts of all sizes. I am very impressed that such a thing was commissioned!

Design Museum designs of year 2012 -Hovding Invisible Cycle Helmet
Design Museum designs of year 2012 -Hovding Invisible Cycle Helmet
The Hovding Invisible Cycle Helmet is designed for stick in the muds such as me who refuse to wear a bike helmet. It contains an airbag that sits around the neck and is only activated should an accident occur.

Design Museum designs of year 2012 -Orb-It
The Orb-It is a small hand held rechargeable vacuum hoover by Black & Decker. It looks very cute, but I’d like to see it in action.

Design Museum designs of year 2012 -Kokoro & Moi
Stockmann packaging by Kokoro & Moi has a delightfully playful Finnish quality.

The panel of judges encompasses a diverse range of artistic talent, which explains the chaotically eclectic nature of this exhibition. Despite some arbitrary choices (I mean, there’s so much good design out there, where do you start?!) Designs of the Year offers a great chance to discover some exciting new design from a wide range of fields. My one wish would be that more designers begin to incorporate sustainable practice into their work: one of the wall infographics depressingly stated that only 19% of projects on show have been designed to be sustainable. It will take more than that to sort out this mess we are in.

Find out more information at the Designs of the Year 2012 website.

Categories ,2012, ,Bethan Laura Wood, ,Black & Decker, ,Blackpool, ,Cut It Out, ,De Designpolitie, ,Design Museum, ,Designs of the Year, ,digital, ,Ethical Fashion, ,Ethical Fashion Africa, ,fashion, ,Field, ,Fonts, ,Furniture, ,George Lepape, ,GF Smith, ,Gordon Young, ,Granite, ,Graphics, ,Heracleum, ,High Arctic, ,House Industries, ,Hovding Invisible Cycle Helmet, ,Laminates, ,Lighting, ,Mary Katrantzou, ,Moon Rock, ,National Maritime Museum, ,Noma Bar, ,Orb-It, ,Outline Editions, ,Photolettering, ,Print Design, ,Product Design, ,review, ,SEA Design, ,Stockmann, ,Studio Bertjan Pot, ,Suno, ,The Comedy Carpet, ,Thixotropes, ,Totem, ,Troika, ,typography, ,What Design Can Do!, ,Why Not Associates

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Amelia’s Magazine | An interview with The Flower Appreciation Society

The Flower Appreciaiton Society_introducing
Ellie and Anna are not your average florists…. inspired by a mutual love of flowers, illustration and all things English, they formed The Flower Appreciation Society, supplying beautiful and unusual arrangements to a multitude of customers from their studio space in Hackney. And that’s not all they do: Ellie also runs knitwear label EDE, and Anna is a nearly qualified midwife. Inspiring indeed. Ellie explains:

The Flower Appreciation Society big lilac display
I studied Textiles at Manchester and Anna studied illustration at Brighton. After being made redundant twice in one year, I went back home to Wales and spent the summer helping my Mum (who is also a florist) with all her weddings. When I returned to London I decided I wanted to continue working with flowers. I started working at The Scolt Head pub in Hackney and met Anna. She had just finished a year long floristry course (which she’d found incredibly uninspiring) and we instantly became friends when we realised that we shared the same aesthetic and love for all things floral. It all started very organically. Anna was asked to do the flowers for a friends wedding and I offered to help. From then on we started doing weekly flowers at the pub and then decided to design our own website. The Flower Appreciation Society was born.

The Flower Appreciation Society_Christmas
I love your idea! Flowers and illustration have always gone hand in hand, when did you have your epiphany and can you remember when you and Anna decided to combine the two loves?
It all happened very naturally. The Flower Appreciation Society began when we realised that we could combine our love of cut flowers with our appreciation of all things floral. Anna had done an illustration degree, so it seemed very right to use illustrations to add something a little different to our identity.

The Flower Appreciaiton Society_flower letters
How much has growing up around flowers informed your love of them? what are your earliest floral memories?
My mother is a silk painter as well as a florist and a wonderful gardener, my Granny was a gardener and my Great Granny was a florist, so I guess you could say it’s in the genes. The house was always filled with flowers, be it fresh cut flowers or huge beautiful bearded iris’ which my mother painted onto the curtains in the sitting room. l was definitely surrounded by flowers from a very early age. My earliest floral memory has to be sitting on the lawn at my Granny’s house eating rose petals!

The Flower Appreciation Society Anna's edible flower illustrations
What have you learnt from your florist mum?
The most important things I have learnt from my mum are my appreciation and sensitivity to colour and shape. When she was training me she always banged on about the shape of the arrangement (which annoyed me at the time!!) but I’m so grateful for it now as its one of the most important things.

The Flower Appreciation Society bike and bouquet
The Flower Appreciation Society floristry tips
I love that you and your partner Anna have such diverse creative careers – can you tell us more about your knitwear brand EDE?
I set up EDE a year ago. I have always knitted, since leaving university and it got to a point where I didn’t have the time to knit myself anymore, so I decided to employ knitters from the area that I grew up, in Herefordshire. It was very important to me to keep the production in England and even more important to support my local community. I now have 15 knitters who work their magic on my designs and I sell them on my website www.edeengland.co.uk Anna and I are very excited about our next project, to combine EDE with The Flower Appreciation Society. Big floral prints on knitwear… we can’t wait!! *nor can I*

The Flower Appreciation Society Buttonholes
And Anna: Can you tell us about your midwife training – where will you be practicing once you are qualified and what kind of births do you hope to attend and facilitate?
I’m just about to finish my 3 year training and hope to practice as a midwife part time in London. I hope this will be the perfect balance, half the week delivering babies and the other half arranging beautiful flowers – two very different environments, somehow it works and I love having such a mixed week. I particularly enjoy working with women and their families from all sorts of backgrounds – in an ideal world they all would be lovely straightforward happy births!

The Flower Appreciation Society_flower bonnet
How do your illustrations sit alongside and work with the flower arranging brand?
What’s great is that the illustrations have become an integral part of the brands identity without us even realising that’s what we were doing. 
It’s so lovely for me being able to use my illustrations in this context, having the freedom to set my own briefs and being able to use my degree in a way i never thought I would. I love being my own boss.

The Flower Appreciation Society_pink jug
The Flower Appreciation Society_As you are editorial
All editorial shots by Holly Falconer for an As you are Magazine editorial.

How do you find the local growers who supply your flowers? Are there people growing flowers in London or do you have to go outside the city?
At the moment we buy most of our flowers from new Covent Garden market and get as much as we can from the English suppliers. Our plan for next year is to develop relationships with local allotment growers so that we can source the majority of our flowers within London. 

Very big display flower appreciation
What flowers does England grow best?
Our favourite English flowers have to be sweet peas, delphiniums, dahlias, hydrangeas and of course beautiful wild foliage. 

Are there any particular scents that you love the most and try to include in arrangements?
Obviously there’s nothing better than flowers which smell. Our ultimate favourite is English lilac. 

The Flower Appreciation Society_mothers day 2012
You’ve had some amazing clients: Florence and the Machine, YCN, Bompass and Parr, La Perla, Radley, Yellowdoor, Shona Heath, Lily Vanilli, Waterstones. Who would be your next dream client?
We’d love to start working with contemporary fashion brands such as Mary Katrantzou. It would be a dream to not only have our flowers decorating the catwalk, but also our floral prints/illustrations adorning the models. 

The Flower Appreciation Society_As you are editorial
Why should we all learn to appreciate flowers more – any simple tips to include them in daily life?
Flowers make us happy. We love the whole process, from building relationships and supporting the market boys to visiting amazing venues, to feeling like we’ve done a good hard days work. Just a single stem of a beautiful flower brightens up any room. Buy a coral peony bud and put it into a bottle and watch it open and the colour fade – quite magical.

The Flower Appreciation Society_Ellie and Anna

Visit The Flower Appreciation Society here.

Categories ,Anna Day, ,As you are Magazine, ,Bompass and Parr, ,Covent Garden market, ,EDE, ,Ellie Jauncey, ,ethical, ,Florence and The Machine, ,Flowers, ,Holly Falconer, ,illustration, ,knitwear, ,La Perla, ,Lily Vanilli, ,Local, ,Mary Katrantzou, ,Midwife, ,Radley, ,Shona Heath, ,The Flower Appreciation Society, ,The Scolt Head, ,Waterstones, ,YCN, ,Yellowdoor

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