Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: Ones to Watch Baartmans and Siegel

Baartmans and Siegel SS 2012 by Barb Royal
Baartmans and Siegel S/S 2012 by Barb Royal.

Baartmans and Siegel are already making waves in menswear land: the upcoming brand is stocked by Harrods. A look at their S/S 2012 collection reveals why. It is an easy going range of summery suits, remedy accessories and separates in perfect boy tones: lots of pewter, store stone, price dusty blue and dashes of orange and caramel. Of particular note were the chunky leather satchels, snood silk scarves and cosy striped handknit cotton cardigans and jumpers, all worn with comfy brogues by classic shoemakers Grenson.

LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
LFW_SS12_OnestoWatchMen_BaartmansSiegel_MattBramford
All photography by Matt Bramford.

Baartmans Siegel LFW by Katie Allen
Baartmans Siegel S/S 2012 by Katie Allen.

Wouter Baartman and Amber Siegel are a Dutch/English design partnership who met whilst designing at Viktor & Rolf and became united over their love of beautiful craftsmanship and imaginative design.

Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
Baartmans and Siegel (SS-2012) by Barb Royal
Baartmans and Siegel S/S 2012 by Barb Royal.

The Dust Drifters collection was inspired by the colours of an arid landscape, perfect for the modern traveller and Baartmans and Siegel‘s use of quality fabrics such as Irish linen and silk crepe contributes to the air of luxury. They describe themselves as ‘modern traditionalists’ and it’s easy to see how this ethos has been translated into clothing. Beautiful.

Ones to Watch men Baartmans and Siegel SS 2012 review-photo by Amelia Gregory
All photography by Amelia Gregory.

Categories ,Amber Siegel, ,Barb Royal, ,Dust Drifters, ,dutch, ,English, ,Fashion Scout, ,Grenson, ,Handknit, ,Harrods, ,Katie Allen, ,lfw, ,Luxury, ,Matt Bramford, ,menswear, ,Ones To Watch, ,S/S 2012, ,Silk Crepe, ,Wouter Baartman

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Amelia’s Magazine | Oliver Spencer: London Fashion Week A/W 2012 Menswear Catwalk Review


Oliver Spencer A/W 2012 by Gabriel Ayala

I hadn’t spent much time this London Fashion Week at the main show space at Somerset House – the big tent they plonk in the centre of that beautiful courtyard. I’d forgotten what a celebfest it was. As I queued, clutching my printed ticket to my breast, I stood amongst the melee of fashionistas waving their tickets in the air as celebrities were ushered inside, except for the gentlemanly Rick Edwards who politely told the PR girl batting her eyelids that he would queue like everybody else. Swoon.


Oliver Spencer A/W 2012 by Krister Selin

Inside, a frenzy of photographers took pictures of front-rowers and I couldn’t tell who anybody was, apart from remarking to Gareth that I thought I saw a glimpse of Alex Reid. We LOL’d as the show started.

Oliver Spencer is a bit of a maestro when it comes to exquisite tailoring. I’ve been a fan for a while but this was the first show I’d seen. Myself and Gareth had secured goodish seats at the beginning of the catwalk, and despite my reservations, we had a pretty good view of the action.


Oliver Spencer A/W 2012 by Gabriel Ayala

Spencer had taken his inspiration this season from 1970s art-house and the iconic persona of a young Lucien Freud. A wide spectrum of models appeared in the show, from tattooed hipsters to mature gents, each with their own cool kudos.

The show began with said tattooed hipster, who wore a deep red and grey luxury varsity-style jacket with contrast sleeves – a sartorial version of the current trend. Quintessential, English, well-tailored, an effortless fit – buzz words associated with the Oliver Spencer brand.

Next came more cropped wool coats in blues and greys, teamed with tapered trousers and capped-toe oxford shoes. I’m a huge fan of Spencer’s knitwear and this collection came up with the goods. Chunky rollnecks and big scarves worn over the shoulders had a hip retro feel without being fancy dress.

More jackets appeared, and one in particular – a sort of contemporary Fair Isle pattern in navy and white cut above the hip had me swooning more than I did at Rick Edwards‘ courteous approach to queuing. The tattooed hipster modelled it, and I wouldn’t be surprised if there were a few miffed models backstage because he seemed to have been selected to wear the most achingly cool outfits.

A selection of olive and brown jackets came towards the end with a more athletic look about them, worn with looser-fitting trousers. A plaid jacket, buttoned at the top only, was worn over a vibrant red shirt. Some jackets came with cross-over lapels in contrasting colours, worn with camel-coloured trousers. More varsity-style jackets appeared: it seems we’ll all be wearing contrast sleeves come September.


All photography by Matt Bramford

You’ll see from my previous menswear day posts that there are many designers pushing the boundaries of menswear with much whackier collections, but Spencer’s hip appeal with a strong British essence was a welcome break and one that will have sartorial gents begging for more.

Categories ,1970s, ,A/W 2012, ,Alex Reid, ,Athletic, ,AW12, ,british, ,English, ,Fair Isle, ,Gabriel Ayala, ,knitwear, ,Krister Selin, ,London Fashion Week, ,Lucien Freud, ,Matt Bramford, ,menswear, ,Oliver Spencer, ,Rick Edwards, ,Rollnecks, ,Somerset House, ,tailoring, ,Tattoos, ,turban

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: bStore


Illustrations by Alexandra Rolfe

It was a mighty long trek from the main fashion activity at Somerset House to 33 Portland Place for my first show of the A/W 2011 season. As it was bStore, and as 33 Portland Place is stunning (the location for much of the recent filming of The King’s Speech), I thought it much worth the effort. Amazingly, arriving at 6:23 for a 6:30 show I still managed to be first in the queue. Which luckily meant I was first to get a cocktail when the doors finally opened.

bStore were obviously out to put on an intimate and relaxed show for ‘friends’. The cocktails were stunning (well done – best Mojito I have had in ages) and the drawing room we were all ushered into to settle into the evening definitely set the tone. As the room filled it also became obvious that the gathered audience were bang right-on bStore target; urban gentlemen and ladies in the up-to-date yet classically English look that bStore helps to promote. I especially favoured the lovely American woman who had had a little too much to drink, tottered on me and my bags and then had to prop herself against the wall as her ‘heels were far too high’ (if you are reading this, you know who you are!).

Cocktail downed and people watching over, we made our way into the show area. Tightly packed and with live band playing (as with the cocktails, very good) we all took places throughout the two rooms that made the runway circuit. bStore got this location just right, the slightly disused English club room feel suited the brand to a T.

Unfortunately, this is about where the amazing parts of the show came to an end. In dim lighting the first model came out, but he was halfway around the circuit before most of the audience realised the show had actually started. I believe there were two reasons for this: (1) as the lighting was so dim, the model was literally walking in shadows, and (2) the model didn’t look any different to the assembled crowd, it was hard to tell audience and model apart. The parade of models followed as we squinted in the dark to see what was on offer. Muted ochres, burgundies and black on clothes kept to the signature bStore look. Slightly tailored English, slightly American grungy, with the same proportions bStore has been following for a number of seasons now. Don’t get me wrong, I’m usually a big bStore fan and there was nothing here that was awful. Most of it was immensely wearable and if it was my first bStore encounter I would have been more ecstatic (but still squinting, why were there no lights? It’s a fundamental part of this process, surely?). But knowing what bStore offers, this show didn’t really bring anything new to the brand and left me feeling a bit meh. Competent? Yes. Enjoyable? Yes. Groundbreaking? Nope.

Categories ,33 Portland Place, ,A/W 2011, ,Alexandra Rolfe, ,bstore, ,Cocktails, ,Eccentric, ,English, ,fashion, ,London Fashion Week, ,menswear, ,Mojitos, ,Womenswear

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