Amelia’s Magazine | Tata Naka: London Fashion Week A/W 2013 Presentation Review

Tata Naka A/W 2013 by Daniel Alexander
Tata Naka A/W 2013 by Daniel Alexander.

Since Tata Naka returned to London Fashion Week it has become customary for Tamara and Natasha Surguladze to create a wonderful set that they photograph live for their upcoming season’s look book: it’s a great concept and always a lot of fun to watch from the sidelines: the whole experience more akin to voyeurism than the traditional catwalk show. This season the Georgian twins were inspired by American High School movies and the multitude of references that underpin these down the decades. So here we had very preppy 50s styles abutting up against the big bouffant hair of the 1980s, a very direct reference to which was found in the graffiti wall that provided the backdrop to one set up, ‘Breakfast Club‘ written in bubble writing above a heart. Sugary coloured tweeds were layered over stripes and trademark graphic prints that merged Mondrian blocks with Pop Art faces, the illustrative elements of which were inspired by iconic scenes from key 80s movies. As we milled around we were served cocktails in milk cartons by ‘dinner ladies’ courtesy of Bompas & Parr.

Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka A/W 2013 by Rebecca French
Tata Naka A/W 2013 by Rebecca French.

In the locker room sweethearts covered a simple pencil dress, the detail echoed in a cute cut out back. An A-line skirt was worn with a baseball jacket: other girls wore big quiffs and pastel blocks, both tapered trousers and pencil skirts given sheer mesh slices at the hemlines. Sets were changed with alarming speed and confidence, but the downside of this way of showing is that unless you have an hour or so free you will only manage to see a small portion of the collection. I managed to see two set changes by Chameleon Visual: Jenny Robins took photos of the cheerleaders at the bleachers, and there was also a Prom shoot, where sweethearts emerged yet again as a major theme. The talented Tata Naka twins once more showcased their inventive A/W 2013 collection in wonderfully inimitable style. I have come to expect nothing less.

Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka A/W 2013. Photography by Amelia Gregory.

Tata Naka by Jenny Robins
Tata Naka by Jenny Robins
Tata Naka A/W 2013 by Jenny Robins.

Tata Naka A/W 2013 by Cissy Hu
Tata Naka A/W 2013 by Cissy Hu.

Tata_Naka by_Daniel_Alexander
Tata Naka A/W 2013 by Daniel Alexander
Tata Naka A/W 2013 by Daniel Alexander
Tata Naka A/W 2013 by Daniel Alexander.

Categories ,1980s, ,50s, ,A/W 2013, ,American High School movies, ,Bompas & Parr, ,Breakfast Club, ,Chameleon Visual, ,Cheerleaders, ,Cissy Hu, ,Daniel Alexander, ,Georgian, ,Jenny Robins, ,London Fashion Week, ,Mondrian, ,Movies, ,Pop Art, ,Prom, ,Rebecca French, ,Tamara and Natasha Surguladze, ,Tata Naka

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Amelia’s Magazine | London Fashion Week S/S 2012 Presentation Review: Tata Naka

Taka Nata S/S 2012 by Alison Day
Taka Nata S/S 2012 by Alison Day.

Turning up to the Tata Naka presentation I had very little idea of what to expect but I had been most intrigued by their invitation, try a dance card with mini pencil attached as if to list dances. I have always loved Tata Naka; their combination of colourful painted print designs and loose fitting but cleverly cut shapes is right up my street.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012 by Yelena Bryksenkova
Tata Naka S/S 2012 by Yelena Bryksenkova.

The presentation was held in the Portico Rooms and as I walked in I felt as though I’d chanced upon a private studio session. Huge lights, photographer, cure stylist. It took me right back to the days when I spent a lot of time loitering around on fashion shoots for magazines such as The Face and I-D. And, it turns out that this was the entire intention. By combining their time in Somerset House with the creation of look book images, Tata Naka had very cleverly made the most of their time and money as well as opening up the creative process for all to see. Absolutely genius.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012 by Yelena Bryksenkova
Tata Naka S/S 2012 by Yelena Bryksenkova.

The shoot had been going for some hours when I arrived, and the team were onto the last look of the day – seven girls clad in fabulously colourful drop waist, oversized and kaftan shaped tropical dresses. For S/S 2012 Tata Naka were inspired by 1950s east coast chic, combined with flowery resort glamour… and these last garments screamed Aloha.

Taka Naka S/S 2012 by Clare Twomey
Taka Naka S/S 2012 by Clare Twomey.

The models stood in formation on chairs against a black background with rose petals scattered across the floor, in an approximation of a famous Pina Bausch dance sequence. The much loved choreographer’s work had inspired the whole shoot, hence the dance card invitations.

Tata Naka Fashion Illustration By Vicky Newman
Tata Naka S/S 2012 by Vicky Newman.

Attendees were served fresh lemonade in Tata Naka themed bottles decorated with carnations as we circulated around the shoot. We were able to take our own photos and see the others on a computer screen as the team scrutinised the latest official shots.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012. All photography by Amelia Gregory.

Twin sisters Tamara and Natasha Surguladze graduated from Central Saint Martins in 2000, and their label, Tata Naka, celebrated it’s tenth anniversary recently. The brand, which encompasses diffusion lines Stolen Memories and Tata Naka Shrunk for children, is celebrated worldwide yet curiously they have no stockists in the UK. It seems utterly bizarre to me that these talented designers are not more widely feted in the country where they trained and have chosen to make their home. Let’s hope that changes soon.

Categories ,Alison Day, ,Aloha, ,Central Saint Martins, ,Choreographer, ,Clare Twomey, ,dance, ,lfw, ,London Fashion Week, ,Look Book, ,Pina Bausch, ,Portico Rooms, ,Presentation, ,S/S 2012, ,Shoot, ,Somerset House, ,Stolen Memories, ,Tamara and Natasha Surguladze, ,Tata Naka, ,Tata Naka Shrunk, ,Twins, ,Vicky Newman, ,Yelena Bryksenkova

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Amelia’s Magazine | London Fashion Week S/S 2012 Presentation Review: Tata Naka

Taka Nata S/S 2012 by Alison Day
Taka Nata S/S 2012 by Alison Day.

Turning up to the Tata Naka presentation I had very little idea of what to expect but I had been most intrigued by their invitation, a dance card with mini pencil attached as if to list dances. I have always loved Tata Naka; their combination of colourful painted print designs and loose fitting but cleverly cut shapes is right up my street.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012 by Yelena Bryksenkova
Tata Naka S/S 2012 by Yelena Bryksenkova.

The presentation was held in the Portico Rooms and as I walked in I felt as though I’d chanced upon a private studio session. Huge lights, photographer, stylist. It took me right back to the days when I spent a lot of time loitering around on fashion shoots for magazines such as The Face and I-D. And, it turns out that this was the entire intention. By combining their time in Somerset House with the creation of look book images, Tata Naka had very cleverly made the most of their time and money as well as opening up the creative process for all to see. Absolutely genius.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012 by Yelena Bryksenkova
Tata Naka S/S 2012 by Yelena Bryksenkova.

The shoot had been going for some hours when I arrived, and the team were onto the last look of the day – seven girls clad in fabulously colourful drop waist, oversized and kaftan shaped tropical dresses. For S/S 2012 Tata Naka were inspired by 1950s east coast chic, combined with flowery resort glamour… and these last garments screamed Aloha.

Taka Naka S/S 2012 by Clare Twomey
Taka Naka S/S 2012 by Clare Twomey.

The models stood in formation on chairs against a black background with rose petals scattered across the floor, in an approximation of a famous Pina Bausch dance sequence. The much loved choreographer’s work had inspired the whole shoot, hence the dance card invitations.

Tata Naka Fashion Illustration By Vicky Newman
Tata Naka S/S 2012 by Vicky Newman.

Attendees were served fresh lemonade in Tata Naka themed bottles decorated with carnations as we circulated around the shoot. We were able to take our own photos and see the others on a computer screen as the team scrutinised the latest official shots.

Tata Naka SS 2012 LFW review -photo by Amelia Gregory
Tata Naka S/S 2012. All photography by Amelia Gregory.

Twin sisters Tamara and Natasha Surguladze graduated from Central Saint Martins in 2000, and their label, Tata Naka, celebrated it’s tenth anniversary recently. The brand, which encompasses diffusion lines Stolen Memories and Tata Naka Shrunk for children, is celebrated worldwide yet curiously they have no stockists in the UK. It seems utterly bizarre to me that these talented designers are not more widely feted in the country where they trained and have chosen to make their home. Let’s hope that changes soon.

Categories ,Alison Day, ,Aloha, ,Central Saint Martins, ,Choreographer, ,Clare Twomey, ,dance, ,lfw, ,London Fashion Week, ,Look Book, ,Pina Bausch, ,Portico Rooms, ,Presentation, ,S/S 2012, ,Shoot, ,Somerset House, ,Stolen Memories, ,Tamara and Natasha Surguladze, ,Tata Naka, ,Tata Naka Shrunk, ,Twins, ,Vicky Newman, ,Yelena Bryksenkova

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