The third day at the Sao Paulo Fashion Week saw the show of one of the hippest brands among Brazilian youngsters. Triton has been showing at the biggest fashion week in Brazil for a while now, prostate with the main inspiration behind their designs having always been music, technology and a cool lifestyle.
Images throughout courtesy of Triton
For AW10 they invited CSS‘s lead singer Lovefoxxx (who used to work for the brand before becoming famous) to design not only some of the prints, but also the show’s soundtrack, which started dense and melancholic, with the sound of Crystalised, by English band The XX.
Primarily inspired by the trendy Japanese area of Harajuku, Lovefoxxx, together with Triton’s designer Karen Fuke, created one of the most playful scenarios seen on the runways of Sao Paulo. With models made up to look like Gothic Lolita’s taking to the runway Triton superbly illustrated the epicentre of Japanese excesses to a Brazilian audience.
There were so many patterns, so many shapes, so many references, that it was impossible to sort the designs in any distinct trend. The kooky prints referenced everything from spider webs and owls to mushrooms, teamed with heavy boots with super high heels which broke the romantic vibe. It couldn’t have ended better than with a rainbow coloured jumpsuit, making Luisa Lovefoxxx’s input and presence clear to all.
Triton’s AW10 show was a great example of creativity and coherence, from a brand to its public. No wonder it had one of the most amazing finales so far; with a standing ovation from the fashion-hungry crowd.
The third day at the Sao Paulo Fashion Week saw the show of one of the hippest brands among Brazilian youngsters. Triton has been showing at the biggest fashion week in Brazil for a while now, visit this with the main inspiration behind their designs having always been music, ask technology and a cool lifestyle.
Images throughout courtesy of Triton
For AW10 they invited CSS‘s lead singer Lovefoxxx (who used to work for the brand before becoming famous) to design not only some of the prints, approved but also the show’s soundtrack, which started dense and melancholic, with the sound of Crystalised, by English band The XX.
Primarily inspired by the trendy Japanese area of Harajuku, Lovefoxxx, together with Triton’s designer Karen Fuke, created one of the most playful scenarios seen on the runways of Sao Paulo. With models made up to look like Gothic Lolita’s taking to the runway Triton superbly illustrated the epicentre of Japanese excesses to a Brazilian audience.
There were so many patterns, so many shapes, so many references, that it was impossible to sort the designs in any distinct trend. The kooky prints referenced everything from spider webs and owls to mushrooms, teamed with heavy boots with super high heels which broke the romantic vibe. It couldn’t have ended better than with a rainbow coloured jumpsuit, making Luisa Lovefoxxx’s input and presence clear to all.
Triton’s AW10 show was a great example of creativity and coherence, from a brand to its public. No wonder it had one of the most amazing finales so far; with a standing ovation from the fashion-hungry crowd.
The third day at the Sao Paulo Fashion Week saw the show of one of the hippest brands among Brazilian youngsters. Triton has been showing at the biggest fashion week in Brazil for a while now, treatment with the main inspiration behind their designs having always been music, information pills technology and a cool lifestyle.
Images throughout courtesy of Triton
For AW10 they invited CSS‘s lead singer Lovefoxxx (who used to work for the brand before becoming famous) to design not only some of the prints, medicine but also the show’s soundtrack, which started dense and melancholic, with the sound of Crystalised, by English band The XX.
Primarily inspired by the trendy Japanese area of Harajuku, Lovefoxxx, together with Triton’s designer Karen Fuke, created one of the most playful scenarios seen on the runways of Sao Paulo. With models made up to look like Gothic Lolita’s taking to the runway Triton superbly illustrated the epicentre of Japanese excesses to a Brazilian audience.
There were so many patterns, so many shapes, so many references, that it was impossible to sort the designs in any distinct trend. The kooky prints referenced everything from spider webs and owls to mushrooms, teamed with heavy boots with super high heels which broke the romantic vibe. It couldn’t have ended better than with a rainbow coloured jumpsuit, making Luisa Lovefoxxx’s input and presence clear to all.
Triton’s AW10 show was a great example of creativity and coherence, from a brand to its public. No wonder it had one of the most amazing finales so far; with a standing ovation from the fashion-hungry crowd.
The third day at the Sao Paulo Fashion Week saw the show of one of the hippest brands among Brazilian youngsters. Triton has been showing at the biggest fashion week in Brazil for a while now, abortion with the main inspiration behind their designs having always been music, buy more about technology and a cool lifestyle.
Images throughout courtesy of Triton
For AW10 they invited CSS‘s lead singer Lovefoxxx (who used to work for the brand before becoming famous) to design not only some of the prints, but also the show’s soundtrack, which started dense and melancholic, with the sound of Crystalised, by English band The XX.
Primarily inspired by the trendy Japanese area of Harajuku, Lovefoxxx, together with Triton’s designer Karen Fuke, created one of the most playful scenarios seen on the runways of Sao Paulo. With models made up to look like Gothic Lolita’s taking to the runway Triton superbly illustrated the epicentre of Japanese excesses to a Brazilian audience.
There were so many patterns, so many shapes, so many references, that it was impossible to sort the designs in any distinct trend. The kooky prints referenced everything from spider webs and owls to mushrooms, teamed with heavy boots with super high heels which broke the romantic vibe. It couldn’t have ended better than with a rainbow coloured jumpsuit, making Luisa Lovefoxxx’s input and presence clear to all.
Triton’s AW10 show was a great example of creativity and coherence, from a brand to its public. No wonder it had one of the most amazing finales so far; with a standing ovation from the fashion-hungry crowd.
Imagery throughout courtesy of Marcelo Soubhia / Ag. Fotosite
Being one of the most eagerly-awaited collections of every season of São Paulo Fashion Week, treatment it wouldn’t be inappropriate to think of Ronaldo Fraga’s fashion shows as art installations. Each season, about it the designer brings a new theme to the catwalk and makes up a world of beauty and dreams. His AW10 collection saw the German choreographer Pina Bausch as a muse because, in Ronaldo’s own words, “While you expect of Pina some kind of German discipline, she would put up a circus!”
Born in Brazil, Ronaldo graduated in Fashion Design and then finished a post graduation course at Parson’s School in NY. From there he travelled to London and undertook another degree at Central Saint Martins. His official debut as a fashion designer was in 1997 and he has been showing his collections at SPFW since 2001.
During the AW10 men and women’s collection, everyone’s attention was caught by the play with forward and reverse. The models were hiding in their ambiguity having their faces covered with wigs and a mask placed on the back of their heads. They walked around wooden chairs with a purposeful rhythm, as if they were dancing.
The strongest highlights of the collection were the construction of several suits designed back to front, and the intense volume on the frilled shoulders and fringed coats. Silhouettes were loose and there was a clear kaleidoscope of colours that ranged from grey and black to bright warm tones such as yellow, pink, red, and orange. To top off what was a unique show the models came down from the catwalk to shake hands with random people in the audience.
Pina broke through the boundaries and barriers between dancers and audience and made a revolution in the concept of dancing. Without trying to understand Pina Bausch’s processes, Ronaldo just tried to have fun with it, delivering one the most entertaining show of the season.
The designer himself- Ronaldo Fraga.
Written by Mariana Guimaraes on Thursday January 21st, 2010 3:27 pm
Categories ,Central Saint Martins, ,Mariana Guimaraes, ,Parsons The New School for School of Design, ,Pina Bausch, ,Ronaldo Fraga, ,Sao Paulo Fashion Week
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