Taka Nata S/S 2012 by Alison Day.
Turning up to the Tata Naka presentation I had very little idea of what to expect but I had been most intrigued by their invitation, try a dance card with mini pencil attached as if to list dances. I have always loved Tata Naka; their combination of colourful painted print designs and loose fitting but cleverly cut shapes is right up my street.
Tata Naka S/S 2012 by Yelena Bryksenkova.
The presentation was held in the Portico Rooms and as I walked in I felt as though I’d chanced upon a private studio session. Huge lights, photographer, cure stylist. It took me right back to the days when I spent a lot of time loitering around on fashion shoots for magazines such as The Face and I-D. And, it turns out that this was the entire intention. By combining their time in Somerset House with the creation of look book images, Tata Naka had very cleverly made the most of their time and money as well as opening up the creative process for all to see. Absolutely genius.
Tata Naka S/S 2012 by Yelena Bryksenkova.
The shoot had been going for some hours when I arrived, and the team were onto the last look of the day – seven girls clad in fabulously colourful drop waist, oversized and kaftan shaped tropical dresses. For S/S 2012 Tata Naka were inspired by 1950s east coast chic, combined with flowery resort glamour… and these last garments screamed Aloha.
Taka Naka S/S 2012 by Clare Twomey.
The models stood in formation on chairs against a black background with rose petals scattered across the floor, in an approximation of a famous Pina Bausch dance sequence. The much loved choreographer’s work had inspired the whole shoot, hence the dance card invitations.
Tata Naka S/S 2012 by Vicky Newman.
Attendees were served fresh lemonade in Tata Naka themed bottles decorated with carnations as we circulated around the shoot. We were able to take our own photos and see the others on a computer screen as the team scrutinised the latest official shots.
Tata Naka S/S 2012. All photography by Amelia Gregory.
Twin sisters Tamara and Natasha Surguladze graduated from Central Saint Martins in 2000, and their label, Tata Naka, celebrated it’s tenth anniversary recently. The brand, which encompasses diffusion lines Stolen Memories and Tata Naka Shrunk for children, is celebrated worldwide yet curiously they have no stockists in the UK. It seems utterly bizarre to me that these talented designers are not more widely feted in the country where they trained and have chosen to make their home. Let’s hope that changes soon.
Categories ,Alison Day, ,Aloha, ,Central Saint Martins, ,Choreographer, ,Clare Twomey, ,dance, ,lfw, ,London Fashion Week, ,Look Book, ,Pina Bausch, ,Portico Rooms, ,Presentation, ,S/S 2012, ,Shoot, ,Somerset House, ,Stolen Memories, ,Tamara and Natasha Surguladze, ,Tata Naka, ,Tata Naka Shrunk, ,Twins, ,Vicky Newman, ,Yelena Bryksenkova
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