Amelia’s Magazine | Introducing the printers of Amelia’s Magazine: Principal Colour

Alan and Martin Principal Colour by Kellie-Black
Alan Flack and Martin Darby of Principal Colour, help illustrated by Kellie Black for the launch of ACOFI.

I have been working with Kent based lithographic printers Principal Colour for 8 years now, ailment ever since Martin Darby and Alan Flack so kindly helped me to produce the very first issue of Amelia’s Magazine in print way back at the start of 2004. Over the years my harebrained ideas have inevitably demanded that each new issue utilise a new print technique, and they have patiently helped me through all the most difficult of production issues. Die-cut, flocked, scratch ‘n’ sniff, Swarovski crystal encrusted, glow in the dark, metallic, holographic, foiled, 6 colour, different papers for different pages… the list of my requirements went on and on. And then I went on to produce two books with Principal Colour, Amelia’s Anthology of Illustration and Amelia’s Compendium of Fashion Illustration (both in the shops now) – and these also featured awkward production challenges, including embossing accurately over print and pearlescent effects. Yup, I have been anything but an easy customer, but I am always sure of what I want to produce and Principal Colour are always more than happy to help me achieve things which even they have never heard of or tried to do before. Working with Principal Colour has been absolutely essential to everything I’ve done in print, and it’s been an absolute pleasure to work with such delightful people – I fully believe that good relationships are the key to a sustainable and happy business.

Now, after several years of nagging, I have finally persuaded Martin and Alan to embrace the wonders of Social Media, with me at the helm. Because Principal Colour do a lot of high end lithographic print design alongside their bread and butter jobs, my output for them on social media will concentrate on interesting design for print, as well as tips for the best outcome using lithographic print techniques. Much as I adore the internet, my heart will always lie with quality print design, and since I really enjoy the whole production process I shall relish the process of discovering more. Why not join us to learn more about the secrets of print, for there is a lot to share.. and believe me, however big the internet gets, print design ain’t going nowhere.

You can follow us on Twitter, Facebook and Tumblr. Our first blog on Tumblr is a Q&A with director Martin Darby about the history of Principal Colour and what makes the company tick…

Categories ,Alan Flack, ,Amelia’s Magazine, ,Crystal Encrusted, ,CYMK, ,Die-cut, ,Facebook, ,Flocked, ,Foiled, ,Glow-in-the-Dark, ,Holographic, ,Kellie Black, ,Lithographic, ,Martin Darby, ,Metallic, ,Miss Pearl Grey, ,principal colour, ,Print Design, ,Printers, ,scratch ‘n’ sniff, ,Swarovski, ,Tumblr, ,twitter

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Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration launch party illustrations: meet more illustrators!

Zarina Liew at work
ZLiew_#2_Rose&Harriet TattyDevine
My wonderful girls, rx Rosie and Harriet of Tatty Devine, sick who created the lovely Cutlass Necklace for my party.

Zarina Liew looked oh so casual during the afternoon launch party – every time I turned around there she was, chatting away, charming the guests in expert fashion. But if I thought she was shirking I could not have been more wrong – she churned out the most amazing bunch of illustrations in record time, all in stunning watercolour fashion plates – every single one of them. Wowser. This lady has so much talent it’s painful… behold her beautiful illustrations. So delightful, every single one.

ZLiew_#5_Katie antoniou LondonPlinth
Presenting the lovely Katie Antoniou of London Plinth – sometime Amelia’s Mag contributor and general all round fabulous fashion gal. Here’s her review of the night.

ZLiew_#6_Holly HollySpringett
Holly Springett wrote an absolutely fabulous blog about the launch, with some of the very prettiest photos to accompany it – go check it out here.

ZLiew_#3_Josephine&Sarah SomersetHouse
Here’s Josephine and Sarah from Somerset House, who I hope very much will be in contact soon to talk about a possible collaboration…

§ZLiew_#1_Alice TattyDevine
Alice of Tatty Devine sports some very fabulous jewellery indeed – by Tatty Devine of course.

ZLiew_#7_Gabby&Stephen GabbyYoung
Gabby Young with her boyfriend Stephen. What a lovely couple!

ZLiew_#4_Sarah ShopStyle FabSugarUK
Sarah of Fab Sugar – anyone catch her last name? I don’t think we met.

ZLiew_#8_Laura&Courtney ForwardPR
Laura and Courtney of Forward PR. Lovely lovely women, who helped me in the run up and on the night most immensely. Say hello if you see them around at LFW.

ZLiew_#10_Tara&Louisa CentMagazine
Tara and Louise of Cent Magazine – I did an interview with the lovely Louise, so fingers crossed that will be available soon.

ZLiew_#9_Matilda Ecologist
Matilda of the Ecologist – likewise they should be running a review of the book – keep an eye out and let me know if you spot it before me.

ZLiew_#11_Katie BLOWOnline
Katie Rose wrote for BLOW online.

ZLiew_#12_Alex Pukka_LondonFashionWk
Lastly but very much not leastly we have Alexandra Haddow of Pukka teas.

You can follow Zarina Liew on twitter on @cobaltcafe and don’t forget you can buy Amelia’s Compendium of Fashion Illustration here, with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Find out just how Zarina made the leap from the corporate marketing world into the creative arms of illustration: amazing inspiring stuff in this Skype interview on youtube.

YouTube Preview Image

ZLiew_#2_Rose&Harriet TattyDevine
My wonderful girls, cialis 40mg Rosie and Harriet of Tatty Devine, symptoms who created the lovely Cutlass Necklace for my party.

Zarina Liew looked oh so casual during the afternoon launch party – every time I turned around there she was, check chatting away, charming the guests in expert fashion. But if I thought she was shirking I could not have been more wrong – she churned out the most amazing bunch of illustrations in record time, all in stunning watercolour fashion plates – every single one of them. Wowser. This lady has so much talent it’s painful… behold her beautiful illustrations. So delightful, every single one.

ZLiew_#5_Katie antoniou LondonPlinth
Presenting the lovely Katie Antoniou of London Plinth – sometime Amelia’s Mag contributor and general all round fabulous fashion gal. Here’s her review of the night.

ZLiew_#6_Holly HollySpringett
Holly Springett wrote an absolutely fabulous blog about the launch, with some of the very prettiest photos to accompany it – go check it out here.

ZLiew_#3_Josephine&Sarah SomersetHouse
Here’s Josephine and Sarah from Somerset House, who I hope very much will be in contact soon to talk about a possible collaboration…

§ZLiew_#1_Alice TattyDevine
Alice of Tatty Devine sports some very fabulous jewellery indeed – by Tatty Devine of course.

ZLiew_#7_Gabby&Stephen GabbyYoung
Gabby Young with her boyfriend Stephen. What a lovely couple!

ZLiew_#4_Sarah ShopStyle FabSugarUK
Sarah of Fab Sugar – anyone catch her last name? I don’t think we met.

ZLiew_#8_Laura&Courtney ForwardPR
Laura and Courtney of Forward PR. Lovely lovely women, who helped me in the run up and on the night most immensely. Say hello if you see them around at LFW.

ZLiew_#10_Tara&Louisa CentMagazine
Tara and Louisa Lau of Cent Magazine – I did an interview with the lovely Louisa, so fingers crossed that will be available soon.

ZLiew_#9_Matilda Ecologist
Matilda of the Ecologist – likewise they should be running a review of the book – keep an eye out and let me know if you spot it before me.

ZLiew_#11_Katie BLOWOnline
Katie Rose wrote for BLOW online.

ZLiew_#12_Alex Pukka_LondonFashionWk
Lastly but very much not leastly we have Alexandra Haddow of Pukka teas.

Zarina Liew at work
Zarina Liew at work. Photography by Liz Johnson-Artur.

You can follow Zarina Liew on twitter on @cobaltcafe and don’t forget you can buy Amelia’s Compendium of Fashion Illustration here, with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Find out just how Zarina made the leap from the corporate marketing world into the creative arms of illustration: amazing inspiring stuff in this Skype interview on youtube.

YouTube Preview Image

ZLiew_#2_Rose&Harriet TattyDevine
My wonderful girls, pharmacy Rosie and Harriet of Tatty Devine, tadalafil who created the lovely Cutlass Necklace for my party.

Zarina Liew looked oh so casual during the afternoon launch party – every time I turned around there she was, chatting away, charming the guests in expert fashion. But if I thought she was shirking I could not have been more wrong – she churned out the most amazing bunch of illustrations in record time, all in stunning watercolour fashion plates – every single one of them. Wowser. This lady has so much talent it’s painful… behold her beautiful illustrations. So delightful, every single one.

ZLiew_#5_Katie antoniou LondonPlinth
Presenting the lovely Katie Antoniou of London Plinth – sometime Amelia’s Mag contributor and general all round fabulous fashion gal. Here’s her review of the night.

ZLiew_#6_Holly HollySpringett
Holly Springett wrote an absolutely fabulous blog about the launch, with some of the very prettiest photos to accompany it – go check it out here.

ZLiew_#3_Josephine&Sarah SomersetHouse
Here’s Josephine and Sarah from Somerset House, who I hope very much will be in contact soon to talk about a possible collaboration…

§ZLiew_#1_Alice TattyDevine
Alice of Tatty Devine sports some very fabulous jewellery indeed – by Tatty Devine of course.

ZLiew_#7_Gabby&Stephen GabbyYoung
Gabby Young with her boyfriend Stephen. What a lovely couple!

ZLiew_#4_Sarah ShopStyle FabSugarUK
Sarah of Fab Sugar – anyone catch her last name? I don’t think we met.

ZLiew_#8_Laura&Courtney ForwardPR
Laura and Courtney of Forward PR. Lovely lovely women, who helped me in the run up and on the night most immensely. Say hello if you see them around at LFW.

ZLiew_#10_Tara&Louisa CentMagazine
Tara and Louisa Lau of Cent Magazine – I did an interview with the lovely Louisa, so fingers crossed that will be available soon.

ZLiew_#9_Matilda Ecologist
Matilda of the Ecologist – likewise they should be running a review of the book – keep an eye out and let me know if you spot it before me.

ZLiew_#11_Katie BLOWOnline
Katie Rose wrote for BLOW online.

ZLiew_#12_Alex Pukka_LondonFashionWk
Lastly but very much not leastly we have Alexandra Haddow of Pukka teas.

Zarina Liew at work
Zarina Liew at work. Photography by Liz Johnson-Artur.

You can follow Zarina Liew on twitter on @cobaltcafe and don’t forget you can buy Amelia’s Compendium of Fashion Illustration here, with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Find out just how Zarina made the leap from the corporate marketing world into the creative arms of illustration: amazing inspiring stuff in this Skype interview on youtube.

YouTube Preview Image

rachel-destecroix-acofi-susie-bubble-portrait
Susie Bubble needs no introduction and I absolutely adore Rachel’s rendition of this infamous fashion blogger. She’s been a great supporter of Amelia’s Magazine so it was an honour to see her at the launch party. You can read her write up here. Thanks Susie!

Rachel de Ste. Croix has developed a unique style that suits both childrens’ book illustration and fashion illustration a treat. Working from life she sketches a likeness of her subject and then transfers into into her computer through a painstaking process involving a light box and lots of black felt markers. From there she messes around in photoshop to achieve a beautiful handmade look that in fact makes the most of digital special effects – something which I talked about when I mentioned her in my Digital Arts interview. Here’s her fabulous ACOFI launch party output:

rachel-desctecroix-acofi-neil-bennnett-digitalartsmag-portrait
I love the fact that Neil Bennett of Digital Arts donated his ACOFI tote bag to his daughter, order who has been using it to carry her school books, pharm much to the envy of her classmates. Check her out in this twitpic: coolest kid in town!

rachel-destecroix-acofi-katie-wright-portrait
Katie Wright writes Style My Wardrobe and she managed to grab a little bit of my time to ask a few questions at the launch – you can read her great write up here.

rachel-destecroix-acofi-sarahBvernon-portrait
Sarah Vernon is best known as SBV of essbeevee, buy information pills a lovely fashion blog. Here’s her write up.

rachel-destecroix-acofi-tigzrice-portrait
Tigz Rice is actually a friend of Rachel’s – I’ve now had the pleasure of working with more than a couple University of Westminster graduates, who are all super talented. Can’t think why. Maybe it’s because one of my bestest mates the wonderful illustrator Simone Lia teaches there. Or else it’s something in the water.

rachel-destecroix-acofi-amelia-gregory-portrait
I cheekily asked Rachel to illustrate me. Well, she did such an amazing job with everyone else I really didn’t want to be left out. Here I am wearing my Joanna Cave earrings (new season darling) and Beautiful Soul cape-let made out of an upcycled kimono. You can buy similar Beautiful Soul pieces (they’re all different obviously) at the V&A shop.

MattBramford_ACOFI_Rachel de ste croix
Rachel hard at work drawing Susie behind a curtain of hair. Photography by Matt Bramford.

You can follow Rachel de Ste. Croix on twitter on @precious_little and don’t forget you can buy Amelia’s Compendium of Fashion Illustration here, with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Here’s Rachel talking in detail about how she creates her illustrations on youtube.

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Lily Vanilli ACOFI launch cake by Abby Wright
Lily Vanilli ACOFI launch cake by Abby Wright. This must be the most lovingly photographed and illustrated cake ever!

Ah, sickness Abby Wright. Where to begin? She has grabbed the proverbial illustration bull by the horns and run with it, big time. Never has someone still at university so inspired me. Some people just get it you know? And she’s one of them. If you’re reading this and you’re still at university wondering how you will ever get noticed, then read on and learn. I’m serious. This girl has got it going on.

Firstly – she’s all over twitter chatting to fellow illustrators up and down the country all the time, encouraging them and swapping advice. She’s so switched on she even instigated the Tea and Crayons illustration collective. Secondly – she just keeps on creating. Day after day she volunteers illustrations for Amelia’s Magazine. She’s not afraid of making mistakes in public, she puts it out there and learns, and it is a joy to watch her work developing all the time. Students all over should be inspired… just take a look at how many followers she has on twitter! Abby Wright is going places.

Which is why I asked her along to be at my ACOFI afternoon launch party. And here are the results of her doodlings:

Johann_Chan_Digital_Arts_abby_Wright
Johann Chan, art editor of Digital Arts – no doubt grinning ear to ear because he came down for the fabulous cakes (see above).

Adorngirl_Abby_Wright
Adorngirl, otherwise known as Ashanti Jason, who wrote this lovely blog about the event.

Emma_Davenport_Abby_Wright
Emma Davenport is an old friend of mine who. Inspired by a life long love of the charity shop – snap! – she has been researching the history of ethical dress and fashion at the RCA. She has a blog called Frock Conscious and you can read her party piece here.

ACOFI_launch Charles Ampadu_Abby_Wright
Charles Ampadu – fashion stylist and model scout.

Neil_Bennett_Digital_Arts_Abby_Wright
Neil Bennett – editor of Digital Arts. The one with the very cool stepdaughter, yes, that’s him again!

Nikki_Nakki_Lou_Abby_Wright
Nikki Nakki Lousuper blogger from the Wirral.

Prince_Cassius_Abby_Wright
And finishing up with socialite Prince Cassius. Oh yes, he of the dapper clothing and super fro – a delight for both illustrators and photographers alike. What a gent.

Abby Wright takes tea. Photography by Liz Johnson-Artur
Abby Wright takes tea. Photography by Liz Johnson-Artur.

You can follow Abby Wright on twitter on @abbyillustrator and don’t forget you can buy Amelia’s Compendium of Fashion Illustration here, with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Find out just how Abby gets ahead in illustration in my interview with her on youtube here.

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6 day riot by Natsuki Otani
6 Day Riot‘s Tamara Schlesinger by Natsuki Otani.

There were so many amazing guests at my ACOFI launch who didn’t come down to the afternoon tea party that it seemed only natural to ask some of the illustrators who were also not present during the daytime to illustrate some of them. Which is how I wound up with this merry bunch of beautiful pictures.

A couple were unsurprisingly enamoured of 6 Day Riot: Natsuki Otani (above) and Erica Sharp (below) show just how differently illustrators can see things.

6 Day Riot by Erica Sharp
6 Day Riot by Erica Sharp.

ACOFI cake by Lesley Barnes
Lesley Barnes felt moved to illustrate the cake, view but not on a table, oh no. On a head, where I feel it belongs rather nicely.

ACOFI-Launch Tim Adey-by-Yelena-Bryksenkova
Lovely Yelena Bryksenkova (who alas did not make it at the very last minute due to snowy conditions in New York) took up the challenge of illustrating my boyfriend Tim Adey… resplendent in Liberty print shirt and waving aloft a dainty teacup.

Amelia Gregory by Gemma Milly
Gemma Milly – also absent on a prolonged trip to Canada (the poor thing) illustrated the whole of my outfit, from Joanna Cave earrings, through Beautiful Soul cape, via Monsoon dress (ahem) down to Nina Dolcetti shoes. Splendid.

Gemma Milly-Courtney Blackman_ForwardPR
Gemma Milly also did this lovely illustration of Courtney Blackman from Forward PR.

Cleide Carina of Sketchbook at ACOFI launch by Abi Daker
Abigail Daker, stuck over in Cyprus, took on the challenge of capturing Cleide Carina of Sketchbook Mag. Love it!

emma_block_pipettes_ACOFI
You’ve already seen The Pipettes by Emma Block – but hell, it’s so good why not show it again?

Amelia Acofi by Faye West
Faye West as well took up the challenge of rendering me in all my illustratory glory.

Gareth A Hopkins Will From Mystery Jets
Gareth A Hopkins decided to illustrate the heart throb that is Will from the Mystery Jets… I feel he’s caught his tousled nature perfectly. He looks truly Byron-esque!

Jo Cheung Robots in Disguise
Jo Cheung fancied herself a bit of Robots in Disguise action. Love their hair. So changeable. But never ever boring. It’s been a long and beautiful relationship. Theirs, ours. You know. (They appeared in issue 1 of Amelia’s Magazine a long time ago…)

Kellie-Black-A-Goodone-Goodtime
Kellie Black illustrated one half of Goodone. Having a Goodtime.

Kellie-Black-Alan-&-Martin-Of-Principal-Colour
And then came back to render the lovely men who run Principal Colour in Kent. Voila, I introduce to you Alan Flack and Martin Darby, my printers extraordinaire. I’ve been working with them for seven years now and I will never stop telling people just how lovely they are… Amelia’s Magazine owes an awful lot to them. Hell, they even talk me through existential crises (Alan has found me in tears on more than one occasion).

ACOFI-launch-Liz-Johnson-Artur-byLisaStannard
Lisa Stannard did my parents Bruce and Ursula – who I barely even ran into over the entire night. But I hear they had fun which is all good.

ACOFIlaunch-Amelia+Nicola-by LisaStannard
And then she also did me together with Nicola Woods of Beautiful Soul, she who designed my wonderful shrug.

HANNAH BULLIVANT by Natasha-Thompson
Natasha-Thompson-ACOFI-ELLIE-LOUGHRAN
Natasha-Thompson-ACOFI-KORAL-WEBB
Natasha Thompson came up trumps with pictures of earth contributor Hannah Bullivant and bloggers Ellie Loughran and Koral Webb. Read Koral’s blog here: much kudos to her for asking her tutors if I can lecture at her University in March. Which I will be.

disney-roller-girl-katie-harnett2
I got wind that Navaz Batliwalla of Disneyrollergirl had made it along to the launch although I didn’t get to meet her myself. I then found out that she “outed” herself just days later… there seems no better time to get her illustrated on the web. Here she is, by Katie Harnett.

cassius-katie-harnett
Who also could not resist a bit of Prince Cassius action. And why the hell not?

ACOFI cover by Ani Saunders
Ani Saunders of The Pipettes decided to create her own version of Andrea Peterson’s front cover for ACOFI. Just love it.

Amelia & Matt by Karina Yarv
Finally, Karina Yarv couldn’t resist herself a little bit of the action even though she wasn’t there, this wasn’t done from a party snap and she doesn’t appear in the book. Though doubtless she would have done if I’d met her earlier. Karina is just one of many illustrators who have done so much amazing work for Amelia’s Magazine in the past months. Thankyou so much, all of you, for being so so brilliant.

You can buy Amelia’s Compendium of Fashion Illustration here, with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Please do buy a copy if you want to ensure this website keeps going strong to support both young creatives and people doing good in the world…

Categories ,6 Day Riot, ,Abigail Daker, ,ACOFI, ,Alan Flack, ,Amelia’s Compendium of Fashion Illustration, ,Ani Saunders, ,Beautiful Soul, ,Cleide Carina, ,Courtney Blackman, ,Cyprus, ,Disneyrollergirl, ,Ellie Loughran, ,Emma Block, ,Erica Sharp, ,Faye West, ,Forward PR, ,Gareth A Hopkins, ,Gemma Milly, ,goodone, ,Hannah Bullivant, ,Illustration Rally, ,Jo Cheung, ,Joanna Cave, ,Karina Yarv, ,Katie Harnett, ,Kellie Black, ,Koral Webb, ,Lesley Barnes, ,liberty, ,Lisa Stannard, ,Martin Darby, ,Miss Pearl Grey, ,Monsoon, ,Mystery Jets, ,Natasha Thompson, ,Navaz Batliwalla, ,Nicola Woods, ,Nina Dolcetti, ,Prince Cassius, ,principal colour, ,Robots in Disguise, ,Sketchbook Magazine, ,Tamara Schlesinger, ,The Lovely Wars, ,The Pipettes, ,Will, ,Yelena Bryksenkova

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Amelia’s Magazine | An interview about Lithographic Print Design and Production with Ornan Rotem of Sylph Editions

xu lei brochure by Ornan Rotem of Sylph Editions 2
Meet designer Ornan Rotem of specialist art book publishers Sylph Editions. Over the last five years he has worked on a series of upscale book and brochure design projects with high quality lithographic printers Principal Colour of Paddock Wood, Kent. I spoke with him to find out more about how this relationship works, and what it takes to produce something wonderful in print.

A Labour of Moles, Cahier Series by Sylph Editions
A Labour of Moles, The Cahier Series by Sylph Editions.

What dictates your choice of paper and print? And how important is fine quality in a publication – what decides this do you think?
In all of our of publications, paper and printing technique is paramount. It seems to me that the more people rely on the web the more the nature of printed material will be positively affected. A lot of printed material can look mundane and outdated compared with its web counterpart. Gradually, the web will take over and its printed sibling will either be marginalised or become redundant, like the telephone book. At the same time the computer screen is a great leveller: everything ends up being seen through the glassy filter of monitors of varying quality. This gives a new lease of life for books if they offer a satisfying physical or tactile experience, if they are publications that are a pleasure to behold. I would even go so far as to say that the ubiquity of the web creates an unprecedented quest for good quality printing. Our goal is to match the look of a publication with its content so that they enhance each other. This seems to me to be crucial: it isn’t just about finding pretty paper or getting it to look nice, it is about the ability to make use of the unique possibilities that the printed medium offers in order to enhance and bolster the content. For example, if I want to convey to you that a text is meant to be read, it has to be conveyed through its physical qualities; that is to say: legibility-driven of typography, paper that isn’t too bright and that doesn’t have any reflections, proportions and sizes that relate to the human body, etc.

In the Thick of Things Cahier Series Sylph Editions
In the Thick of Things, The Cahier Series by Sylph Editions.

You have been working with Principal Colour for awhile now – how did that relationship start and what has been the best aspect of this relationship?
We have been working with Principal Colour continuously for the last 5 years. Not only that, but we have been working on a vast array of projects: from simple A5 leaflets to limited edition books – and everything in between. The way it began is typical of Principal Colour. I designed a very intricate calendar that had to be finished a few weeks before Christmas. I engaged one of the better known UK printers (who have since gone bust) and initially everything was going fine. One day, I ring up to make sure we are on course only to be told that they simply won’t be able to do it before January. Needless to say I was appalled by this callousness. I asked Justin Hobson of Fenner Paper if he could think of some other printer who could save the day (and my reputation too). Alan and Martin called me up and I drove out that to see them after a brief introduction. They began working on the job straight away. They had to work weekends and do some of the binding in house so as to meet the deadline. I was so impressed by this kind of dedication and the quality of their work that we have been working ever since. This, I must say, was not a one-off event: it has been characteristic of everything we have done over the past years. You ask what the best aspect of the relationship is? It is the feeling that I am not just handing over a job, but that we are doing it together, that they care about it as much as I do, whether its a leaflet or a book. This is something quite commendable. 

xu lei brochure by Ornan Rotem of Sylph Editions
xu lei brochure by Ornan Rotem of Sylph Editions
xu lei brochure by Ornan Rotem of Sylph Editions
The Xu Lei exhibition brochure is very unique and interesting – can you tell us a bit more about the design and production of it?
I was asked to do a brochure that will celebrate this much feted Chinese artist. The brief was do to something that would not only be informative, but also covey the richness and special qualities of his art. I was looking into different kinds of folds: there is Trish Witkowski‘s encyclopaedic Fold Factory where one is spoilt for choice, in fact, completely spoilt. At around the same time I met a very talented young designer, George Hadley, who showed me a leaflet he had produced using this fold and I felt it just made perfect sense because this fold would allow me to create a brochure that functions both as a booklet and a poster. However, working out the mechanical details wasn’t that simple and we had to make several dummies (with Fenner Paper) to try it out before it actually worked. It can easily go wrong if the paper is not the right stock or the right weight, and the die must be serious precision work. Armed with his endless and unwavering patience, Alan worked out the details and we created what I think is a marvellous publication.

Text on Textile Cahier Series Sylph Editions
Text on Textile, The Cahier Series by Sylph Editions.

I understand you have also been printing the Cahiers Series at Principal Colour: 16 editions over 4 years. How did this series come about and what paper and print techniques are used?
The Cahier Series was set up jointly by Sylph Editions and The Center for Writers and Translators at the American University of Paris. The underlying idea was to set up a publication series dedicated to translating and writing. It is a natural collaboration, since we have the production and publishing capabilities as well as being very interested in literature and more specifically in translated literature. The university, on the other hand, sits at the hub of intellectual activity with far-reaching ties and commands the respect from many notable figures. From a material point of view, all the editions are identical: they are between 40 to 44 pages, always printed on Neptune Unique Soft White 105gsm with a ColorSet cover and dust jacket printed on the beautiful Cordenons Chagall (all supplied by Fenner). They are always three-hole-sewn and always have a fifth colour to identify them. So the format is a very closed format; on the other hand, the actual printing and the printing techniques is like a showcase of current techniques. We use single gatefolds, double gatefolds, metallic colours, duotones, tritones, spot varnish, tip ins, bellybands – you name we do it. I very much like this idea of expressing oneself within the confines of a strict and closed framework.

Hop on over to the Principal Colour tumblr to read the rest of this interview with Ornan Rotem, including what he considers the best advice for anyone working with print design production and two exclusive videos that show in detail how the Xu Lei brochure folds…

Categories ,Alan Flack, ,Art Books, ,Bellybands, ,Booklets, ,Brochures, ,Colorset, ,Cordenons Chagall, ,Double Gatefolds, ,Duotones, ,exhibition, ,Fenner Paper, ,Fold Factory, ,Justin Hobson, ,Lithographic Print, ,Martin Darby, ,Metallic Colours, ,Neptune Unique Soft White, ,Ornan Rotem, ,Print Design, ,Print Production, ,publishing, ,Single Gatefolds, ,Specialist, ,Spot varnish, ,Sylph Editions, ,The Cahier Series, ,The Center for Writers and Translators at the American University of Paris, ,Tip ins, ,Trish Witkowski, ,Tritones, ,typography, ,Xu Lei

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