Amelia’s Magazine | Martina Spetlova: New S/S 2012 Season Interview

Martina Spetlova By Shauna Tranter
Martina Spetlova S/S 2012 by Shauna Tranter.

Eco designer Martina Spetlova first caught my eye when I was putting together Amelia’s Compendium of Fashion Illustration last year. She has an inimitable ability to combine materials and colours which has made her past two collections every bit as eye catching as that first one I saw. Time for a catch up me thinks.

Stacie Swift - Martina Spetlova AW11
Martina Spetlova A/W 2011 by Stacie Swift.

For A/W 2011 you shot a more spooky video with a tribal beat, cheap can you speak a bit more about the inspiration for this?
I wanted to work with a dancer and I used a very inspiring film by Maya Deren called A Study In Choreography For Camera as reference. Margarita who performs in my film was loosely choreorgaphed for the piece and then we filmed it over a stretch of a few hours. The music came later and was sourced by Paddy Austin, price who got it from an old Italian opera by Roberto De Simone.


Your use of sustainable leather and zips for A/W 2011 is amazing, how did you mock up trial samples of this range?
I always spend some time researching in the library at the start of a season, but my ideas tend to evolve by experimenting in the studio. I am always testing and mixing the combinations of textures and colours at my studio… playing with various leathers and using zips as connectors and features. 

Martina Spetlova by Celine Elliott
Martina Spetlova S/S 2012 by Celine Elliott.

Your use of colour is very intriguing – where do you get the ideas for your mismatches? Is there something in particular that you look at for inspiration each season, or is your colour choice in your DNA?
In order to be sustainable I work with end of line fabrics and yarns which can be quite limiting in terms of colour. I always have an idea of the main colours I would like to use when I start working on a new collection, but I have to also see what is available and what happy accidents I discover along the way. But I suppose you could say that colour is in my DNA, as I seem to know that the choices and combinations I use are right.


The video for your new S/S 2012 collection is beautiful – what gave you the idea to work with split imagery and different focal lengths?
For my presentation I took the elements that helped create the S/S 2012 collection and separated them out in petri dishes on a large light box. I wanted to highlight the way I experiment when I work, by creating a formula for various processes my designs go through. The film had to sit next to this piece in Somerset House so thats how we thought of using mirrors and a magnifying glass to distort and split images. The film is a collaboration with Ruta Balseviciute and Till Janz, and we were inspired by the short films of Erwin Blumenfeld of course.

Martina-Spetlova-SS-2012-2
Martina-Spetlova-SS-2012-3
Martina-Spetlova-SS-2012-3
Martina-Spetlova-SS-2012-3
Chemical theory is still a dominant theme, how is this applied to the making of your garments for S/S 2012?
My formula I mentioned above takes the ingredients I use – the end of line fabrics and yarns, ethically sourced leathers, textures and colours of elements such as the zips and knit – and combines them with my own experimentation processes to create the finished piece. I studied a chemistry degree in Prague before I went to Central Saint Martins to study fashion and I found some similarities between the two disciplines. The way I experiment with colours and textures in the design process at my studio echos the blending and mixing of chemicals in order to achieve a prescribed reaction within the laboratory. 

Martina Spetlova S/S 2012 by Erin Sleeper
Martina Spetlova S/S 2012 by Erin Sleeper
Martina Spetlova S/S 2012 by Erin Sleeper.

You first came to my attention as an eco designer – how has a desire to be ethical continued to influence your work, and how do you make sure that all fabrics are sustainably sourced?
I work with end of line fabrics and yarns from European mills which the industry sees as waste material, but which I am able to use for my limited edition collections. I also work with leather companies which have sustainable policies. 

Martina-Spetlova-SS-2012-6
Martina-Spetlova-SS-2012-7
Martina-Spetlova-SS-2012-8
Martina-Spetlova-SS-2012-9
You’ve recently been doing some teaching – how does this compliment and fit in with your design work?
I have just started teaching fashion on Academy of Fine Arts in Warsaw which is a brand new course and full of energy. It gives me an opportunity to step away from my own work, whilst helping the students develop their own ideas in the same way I was encouraged to at Central Saint Martins.

Martina Spetlova S/S 2012 by Stacie Swift
Martina Spetlova S/S 2012 by Stacie Swift.

Where can people buy a piece of Martina Spetlova?
Selected pieces from my A/W 2011 and S/S 2012 collection will be soon available at LN-CC. I am also selling my new collection with Osmoda, which is new online shop.

Martina-Spetlova-SS-2012-10
Martina-Spetlova-SS-2012-11
Martina-Spetlova-SS-2012-12
Any future plans or collaborations that you can tell us about?
I am hoping to carry on collaborating with Atlantic Leather, which I have been working with for a couple of seasons now. I am also looking into a shoe collaboration for the new season, to be shown next February. 

Wonderful stuff! You can see more of Martina Spetlova in Amelia’s Compendium of Fashion Illustration.

Martina-Spetlova-SS-2012-13
Martina-Spetlova-SS-2012-14
Martina-Spetlova-SS-2012-15
Martina-Spetlova-SS-2012
S/S 2011 collection

Categories ,A Study In Choreography For Camera, ,A/W 2011, ,Academy of Fine Arts, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Atlantic Leather, ,Celine Elliott, ,Central Saint Martins, ,Chemistry, ,ecodesign, ,Erin Sleeper, ,Erwin Blumenfeld, ,ethical, ,film, ,LN-CC, ,ma, ,Martina Spetlova, ,Maya Deren, ,Osmoda, ,Paddy Austin, ,poland, ,Prague, ,Roberto De Simone, ,Ruta Balseviciute, ,S/S 2012, ,Shauna Tranter, ,Somerset House, ,Stacie Swift, ,Till Janz, ,Warsaw, ,Zips

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Amelia’s Magazine | Martina Spetlova: New S/S 2012 Season Interview

Martina Spetlova By Shauna Tranter
Martina Spetlova S/S 2012 by Shauna Tranter.

Eco designer Martina Spetlova first caught my eye when I was putting together Amelia’s Compendium of Fashion Illustration last year. She has an inimitable ability to combine materials and colours which has made her past two collections every bit as eye catching as that first one I saw. Time for a catch up me thinks.

Stacie Swift - Martina Spetlova AW11
Martina Spetlova A/W 2011 by Stacie Swift.

For A/W 2011 you shot a more spooky video with a tribal beat, cheap can you speak a bit more about the inspiration for this?
I wanted to work with a dancer and I used a very inspiring film by Maya Deren called A Study In Choreography For Camera as reference. Margarita who performs in my film was loosely choreorgaphed for the piece and then we filmed it over a stretch of a few hours. The music came later and was sourced by Paddy Austin, price who got it from an old Italian opera by Roberto De Simone.


Your use of sustainable leather and zips for A/W 2011 is amazing, how did you mock up trial samples of this range?
I always spend some time researching in the library at the start of a season, but my ideas tend to evolve by experimenting in the studio. I am always testing and mixing the combinations of textures and colours at my studio… playing with various leathers and using zips as connectors and features. 

Martina Spetlova by Celine Elliott
Martina Spetlova S/S 2012 by Celine Elliott.

Your use of colour is very intriguing – where do you get the ideas for your mismatches? Is there something in particular that you look at for inspiration each season, or is your colour choice in your DNA?
In order to be sustainable I work with end of line fabrics and yarns which can be quite limiting in terms of colour. I always have an idea of the main colours I would like to use when I start working on a new collection, but I have to also see what is available and what happy accidents I discover along the way. But I suppose you could say that colour is in my DNA, as I seem to know that the choices and combinations I use are right.


The video for your new S/S 2012 collection is beautiful – what gave you the idea to work with split imagery and different focal lengths?
For my presentation I took the elements that helped create the S/S 2012 collection and separated them out in petri dishes on a large light box. I wanted to highlight the way I experiment when I work, by creating a formula for various processes my designs go through. The film had to sit next to this piece in Somerset House so thats how we thought of using mirrors and a magnifying glass to distort and split images. The film is a collaboration with Ruta Balseviciute and Till Janz, and we were inspired by the short films of Erwin Blumenfeld of course.

Martina-Spetlova-SS-2012-2
Martina-Spetlova-SS-2012-3
Martina-Spetlova-SS-2012-3
Martina-Spetlova-SS-2012-3
Chemical theory is still a dominant theme, how is this applied to the making of your garments for S/S 2012?
My formula I mentioned above takes the ingredients I use – the end of line fabrics and yarns, ethically sourced leathers, textures and colours of elements such as the zips and knit – and combines them with my own experimentation processes to create the finished piece. I studied a chemistry degree in Prague before I went to Central Saint Martins to study fashion and I found some similarities between the two disciplines. The way I experiment with colours and textures in the design process at my studio echos the blending and mixing of chemicals in order to achieve a prescribed reaction within the laboratory. 

Martina Spetlova S/S 2012 by Erin Sleeper
Martina Spetlova S/S 2012 by Erin Sleeper
Martina Spetlova S/S 2012 by Erin Sleeper.

You first came to my attention as an eco designer – how has a desire to be ethical continued to influence your work, and how do you make sure that all fabrics are sustainably sourced?
I work with end of line fabrics and yarns from European mills which the industry sees as waste material, but which I am able to use for my limited edition collections. I also work with leather companies which have sustainable policies. 

Martina-Spetlova-SS-2012-6
Martina-Spetlova-SS-2012-7
Martina-Spetlova-SS-2012-8
Martina-Spetlova-SS-2012-9
You’ve recently been doing some teaching – how does this compliment and fit in with your design work?
I have just started teaching fashion on Academy of Fine Arts in Warsaw which is a brand new course and full of energy. It gives me an opportunity to step away from my own work, whilst helping the students develop their own ideas in the same way I was encouraged to at Central Saint Martins.

Martina Spetlova S/S 2012 by Stacie Swift
Martina Spetlova S/S 2012 by Stacie Swift.

Where can people buy a piece of Martina Spetlova?
Selected pieces from my A/W 2011 and S/S 2012 collection will be soon available at LN-CC. I am also selling my new collection with Osmoda, which is new online shop.

Martina-Spetlova-SS-2012-10
Martina-Spetlova-SS-2012-11
Martina-Spetlova-SS-2012-12
Any future plans or collaborations that you can tell us about?
I am hoping to carry on collaborating with Atlantic Leather, which I have been working with for a couple of seasons now. I am also looking into a shoe collaboration for the new season, to be shown next February. 

Wonderful stuff! You can see more of Martina Spetlova in Amelia’s Compendium of Fashion Illustration.

Martina-Spetlova-SS-2012-13
Martina-Spetlova-SS-2012-14
Martina-Spetlova-SS-2012-15
Martina-Spetlova-SS-2012
S/S 2011 collection

Categories ,A Study In Choreography For Camera, ,A/W 2011, ,Academy of Fine Arts, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Atlantic Leather, ,Celine Elliott, ,Central Saint Martins, ,Chemistry, ,ecodesign, ,Erin Sleeper, ,Erwin Blumenfeld, ,ethical, ,film, ,LN-CC, ,ma, ,Martina Spetlova, ,Maya Deren, ,Osmoda, ,Paddy Austin, ,poland, ,Prague, ,Roberto De Simone, ,Ruta Balseviciute, ,S/S 2012, ,Shauna Tranter, ,Somerset House, ,Stacie Swift, ,Till Janz, ,Warsaw, ,Zips

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Amelia’s Magazine | Shea Alchemy: Natural Handmade Skincare

Shea Alchemy by Cat Palairet
Shea Alchemy by Cat Palairet.

I am a big fan of cottage industries – after all, I am one myself. In the first of an ongoing series that will profile ethical skincare and makeup brands, let me introduce you to Shea Alchemy founder Sally Mumford. Having discovered her creams some years ago (at a market) I can indeed testify that they are very yummy… Here she talks about how she set up her business and why it is possible to avoid spending a fortune on good quality natural skincare.

Shea Alchemy founder Sally Mumford by Charlotte Hoyle
Shea Alchemy founder Sally Mumford by Charlotte Hoyle.

What did you do before you set up Shea Alchemy?
I was marketing manager at Random House publishers. Absolutely nothing to do with skincare. After having my kids I wanted to be around at home more so I went freelance from home as a graphic designer and copywriter. This all sounds totally unrelated but has actually helped me set up the business as I haven’t had to pay designers or marketing people which would have cost a fortune and I did know about running a business.

Shea Alchemy pots

What prompted you to set up shop? Where did you learn how to make skincare products and where would you recommend that budding skin magicians go to train?
I went to stay with a friend in the States when I was a freelance designer and met a woman who was really into natural skincare who told me all about all the rubbish that is in so many commercial skin creams. I was pretty horrified and bought some ‘natural’ creams made by a company called Arbonne. I loved them but they were INCREDIBLY expensive. When they ran out I looked at the ingredients list and, being a practical kind of person, (and miserly), I thought I’m sure I could make this myself and save myself £100’s. So, I bought a natural beauty recipe book from Amazon and with Claire, my daughter, I set off to Neal’s Yard and spent a fortune on natural ingredients (far more than £100 in the end) and came home and had fun in the kitchen. We squashed beetroot through sieves, blocked the sink with melted beeswax and made all kinds of weird and wonderful concoctions. That was just the beginning but I got hooked on it. I did loads of reading, experimenting and talking to various chemists and toxicologists. I researched ingredient properties and finally, once I had decided I wanted to sell my creams, rather than just giving them to friends and family as I had been – I went on a course run by Aromantic in Fulham to find out how to make sure they didn’t curdle or go off and to learn about the legal side of things.

Shea Alchemy by Alison Day
Shea Alchemy by Alison Day.

Why Shea Butter? Do you ever feel tempted to throw another substitute product in the mix?
On that first Neal’s Yard trip in 2003 we bought some shea butter just because it was in one of the recipes I fancied making. I really liked its texture and the feel of it on my skin. When I read about its properties I decided to make it the theme of my creams. Shea butter is fantastically good for the skin and has been used for centuries in Africa as a natural skin moisturiser. It helps heal scars, offers natural sun protection, soothes eczema and a whole range of dry skin conditions and is also used as a hair conditioner. We mix it with other ingredients though as in its basic unrefined form it is hard and wax like and needs warming before use.

How do you source your shea butter? What led you to Ghana?
We get our fairtrade, unrefined shea butter via a child rights organisation in Ghana called Afrikids and it is made in a woman’s fairtrade cooperative. Ghana is the main place for Shea butter and as a friend of mine had some Ghanaian contacts it seemed the natural place to head for.

SheaAlchemyBottleIllustration_by_JessGu
Illustration by Jess Gurr.

What other products do you add to the shea butter and where do you find these?
We use organic oils such as olive, apricot kernel, thistle and avocado, aloe vera, horse chestnut extract and cocoa butter. We use spring water which we get from my cousin’s farm in Northants where they have a natural spring. They bottle and sell their water and I am sure this is why our creams are so good for sensitive skins because our water is SOOOO pure. We use an emulsifier – cetyl alcohol, which comes from coconut oil – to blend the fats and the water together. We scent the creams with organic essential oils. All our ingredients are sourced from different companies.

Can you explain a bit of the process behind the making your products?
It’s a cross between cooking and chemistry! Lots of heating, cooling, whisking and stirring. Heating has to be very precise and timing is crucial. In the early days we had loads of disasters with curdled messes in saucepans but now we have it down to a fine art. The cooks in the company are Prue (my sister), Emma (my oldest friend) and me. Emma has a science background and that helps a lot.

Shea Alchemy by Karina Yarv
Shea Alchemy market stall by Karina Yarv.

Why is selling in markets so important to you, and which markets do you sell in?
Selling at markets is great because it really keeps you in touch with the people who buy our stuff and what they want. We love the feedback and because we are a tiny company we can actually act on it. If people say they love the smell of geranium for example – we go and get organic essential oil of geranium and add it to stuff. If people show interest in hemp oil for example or blackcurrant seed or blackseed oil etc (as they have done) we can add it to products. We do have to get every recipe toxicology tested though before selling it so its not totally ad hoc. We sell at Broadway Market in London Fields every Saturday and Brick Lane Upmarket in the Truman Brewery on Sundays. We also do one off markets in York (we are there loads over Christmas), Suffolk, Brighton etc. Our website is regularly updated with our plans for the next month and every Friday we confirm our venues via twitter. I chose Broadway and Brick Lane as regular markets because they are GREAT venues and I love being there! Lots of people, lots of great stalls and really friendly stall holders. If I am going to spend my weekends working I want to make sure I am going to enjoy myself.

How do you work between Crouch End and York?
I am based in Crouch End and make stuff in my kitchen and sell at markets in London. Emma makes it in her kitchen in York,  services most of the web orders and sells at York markets. My sister, Prue, makes creams in her kitchen in Northants and brings batches of cream up to me on a weekly basis.

SheaAlchemy by Reena Makwana
Illustration by Reena Makwana.

What are your new products?
Our new products are Cyclists’ Sore Bits Cream and Cyclists All Weather Face protection because we have had loads of cyclists asking for specialist creams – particularly on Broadway market. We also do a blusher and tinted moisturiser because it is simple to just add mineral tints to our existing creams. We don’t have plans to extend the make up range but these two products fit comfortably with the rest of our products.

All your products come in distinctive little tins and pots – why have you decided to package them in this way and what inspired the distinctive bright design?
I just liked the idea of tins because they are really practical, unsquashable and have a kind of basic honesty about them – no fake bottoms here. I did some basic market research before becoming a Ltd company and the results of the survey I did showed that people wanted something a bit different that would stand out from the endless white boxes. I design all our packaging myself and I love bright colours. I looked at lots of Ghanaian batiks for inspiration and the borders of all our tins are based on a batik I liked.

Shea Alchemy Stall by Charlotte Hoyle
Shea Alchemy Stall by Charlotte Hoyle.

Why are gift boxes such a good idea for a small brand like yours?
I think people like to buy presents that are packaged in some way so it made sense to put combinations of creams together. I have to admit I love little bags, boxes, tissue and ribbon so it gave me a great excuse to go and spend loads of money at the packaging factory!

What are your dreams for the future of your brand?
Oh wow … Well, I think we want to stay small. This company is a lifestyle for us rather than an ambition to make mega bucks. We like messing around in the kitchen and making lovely products. If we were to go into shops and get big, our recipes would have to be made in a factory, we would need a distribution network and a production line and who wants to spend their days dealing with all that hassle and the stress of borrowing large amounts of money? If we just sell online and at markets the other great thing is we can keep our prices very competitive because our overheads are massively reduced.  We do want to make a bit more money than we do at the moment though … I think online sales are the way to go. So check out our website www.sheaalchemy.co.uk and start doing your christmas shopping!

Categories ,Afrikids, ,Alison Day, ,aloe vera, ,apricot kernel, ,Arbonne, ,Aromantic, ,Avocado, ,Brick Lane, ,Broadway Market, ,Cat Palairet, ,Charlotte Hoyle, ,Chemistry, ,Cocoa Butter, ,course, ,Crouch End, ,cycling, ,fairtrade, ,ghana, ,horse chestnut extract, ,Jess Gurr, ,Karina Yarv, ,Kitchen, ,Market Stalls, ,Neal’s Yard, ,Olive Oil, ,organic, ,Random House, ,Reena Makwana, ,Sally, ,Sally Mumford, ,Shea Alchemy, ,Shea Butter, ,Skincare, ,Sunday Upmarket, ,Thistle, ,Truman Brewery, ,York

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Amelia’s Magazine | Shea Alchemy: Natural Handmade Skincare

Joe Worricker by Karina Yarv
Joe Worricker by Karina Yarv.

Joe Worricker was indeed wearing stars on his face, generic as declared on twitter twenty minutes before I arrived at his gig. I could hear Joe’s idiosyncratic voice even as I raced into this industry thick showcase at new venue XOYO, buy located just behind the main Old Street thoroughfare. He was also wearing the same clothes that he sports in his Finger-Waggers video (digital download out this week, sales though as Joe was only too happy to admit, easily downloadable somewhere online for free.)

Joe Worricker-XOYO-Photo by Amelia Gregory
Joe Worricker at XOYO. All photography by Amelia Gregory.

Joe Worricker by Sarah Ushurhe
Joe Worricker by Sarah Ushurhe.

A whole 45 minutes later I was still somewhat struggling to describe Joe, who sings with a session-type band that wouldn’t look out of place on the X Factor – but then this is the lad who auditioned for that very show… and was turned down. “I think they were scared of my voice” he told me in our earlier interview. And he does indeed have an almighty set of curiously old-fashioned lungs, somewhat at odds with his outwardly trendy demeanour.

Joe Worricker by Fay Morrow
Joe Worricker by Fay Morrow.

He swung through a set which included some slow tempo tales of weddings and fairytales, before returning to his trademark upbeat tracks. “We’ve got two fun ones now, don’t worry,” he told his many friends in the audience, including what I can only presume was his granny sat pride of place in the front row, and another relative who was doing his best impression of the funky chicken.

Joe Worricker at XOYO. All photography by Amelia Gregory.
Joe Worriker by Sarah Ushurhe
Joe Worricker by Sarah Ushurhe.

Joe Worricker is an intriguing proposition for Rough Trade. He’s poppy – he fronts a band without an instrument – dance-y, and a whole lot of soulful. Who knows where he fits into the current market place, but that distinctive voice paired with some jaunty tunes could well make him the next big thing. One thing’s for sure, anyone who puts their granny in the front row at their debut gig gets my vote. And bless, being the polite lad he is, he even thanked me on twitter.

Joe Worricker XOXO granny

Go check him out. And read my interview with him here.
Joe Worricker was indeed wearing stars on his face, about it as declared on twitter twenty minutes before I arrived at his gig. I could her Joe’s idiosyncratic voice even as I raced into this industry thick showcase at new venue XOYO, viagra 100mg located just behind the main Old Street thoroughfare. He was also wearing the same clothes that he sports in his Finger-Waggers video (digital download out this week, though as Joe was only too happy to admit, easily downloadable somewhere online for free.)

A whole 45 minutes later I was still somewhat struggling to describe Joe, who sings with a session-type band that wouldn’t look out of place on the X Factor – but then this is the lad who auditioned for that very show… and was turned down. “I think they were scared of my voice” he told me in our earlier interview. And he does indeed have an almighty set of curiously old-fashioned lungs, somewhat at odds with his outwardly trendy demeanour.

He swung through a set which included some slow tempo tales of weddings and fairytales, before returning to his trademark upbeat tracks. “We’ve got two fun ones now, don’t worry,” he told his many friends in the audience, including what I can only presume was his granny sat pride of place in the front row, and another relative who was doing his best impression of the funky chicken.

Joe Worricker is an intriguing proposition for Rough Trade. He’s poppy – he fronts a band without an instrument – dance-y, and a whole lot of soulful. I’m not entirely sure where he fits into the current market place, but that distinctive voice paired with some jaunty tunes could well make him the next big thing. One thing’s for sure, anyone who puts their granny in the front row at their debut gig gets my vote. Go check him out.

Being the polite lad he is, he even thanked me for coming on twitter.

Joe Worricker was indeed wearing stars on his face, this site as declared on twitter twenty minutes before I arrived at his gig. I could her Joe’s idiosyncratic voice even as I raced into this industry thick showcase at new venue XOYO, recipe located just behind the main Old Street thoroughfare. He was also wearing the same clothes that he sports in his Finger-Waggers video (digital download out this week, though as Joe was only too happy to admit, easily downloadable somewhere online for free.)

A whole 45 minutes later I was still somewhat struggling to describe Joe, who sings with a session-type band that wouldn’t look out of place on the X Factor – but then this is the lad who auditioned for that very show… and was turned down. “I think they were scared of my voice” he told me in our earlier interview. And he does indeed have an almighty set of curiously old-fashioned lungs, somewhat at odds with his outwardly trendy demeanour.

He swung through a set which included some slow tempo tales of weddings and fairytales, before returning to his trademark upbeat tracks. “We’ve got two fun ones now, don’t worry,” he told his many friends in the audience, including what I can only presume was his granny sat pride of place in the front row, and another relative who was doing his best impression of the funky chicken.

Joe Worricker is an intriguing proposition for Rough Trade. He’s poppy – he fronts a band without an instrument – dance-y, and a whole lot of soulful. I’m not entirely sure where he fits into the current market place, but that distinctive voice paired with some jaunty tunes could well make him the next big thing. One thing’s for sure, anyone who puts their granny in the front row at their debut gig gets my vote. And bless, being the polite lad he is he even thanked me on twitter.

Go check him out. And read my interview with him here.
Joe Worricker was indeed wearing stars on his face, story as declared on twitter twenty minutes before I arrived at his gig. I could her Joe’s idiosyncratic voice even as I raced into this industry thick showcase at new venue XOYO, story located just behind the main Old Street thoroughfare. He was also wearing the same clothes that he sports in his Finger-Waggers video (digital download out this week, buy information pills though as Joe was only too happy to admit, easily downloadable somewhere online for free.)

A whole 45 minutes later I was still somewhat struggling to describe Joe, who sings with a session-type band that wouldn’t look out of place on the X Factor – but then this is the lad who auditioned for that very show… and was turned down. “I think they were scared of my voice” he told me in our earlier interview. And he does indeed have an almighty set of curiously old-fashioned lungs, somewhat at odds with his outwardly trendy demeanour.

He swung through a set which included some slow tempo tales of weddings and fairytales, before returning to his trademark upbeat tracks. “We’ve got two fun ones now, don’t worry,” he told his many friends in the audience, including what I can only presume was his granny sat pride of place in the front row, and another relative who was doing his best impression of the funky chicken.

Joe Worricker is an intriguing proposition for Rough Trade. He’s poppy – he fronts a band without an instrument – dance-y, and a whole lot of soulful. I’m not entirely sure where he fits into the current market place, but that distinctive voice paired with some jaunty tunes could well make him the next big thing. One thing’s for sure, anyone who puts their granny in the front row at their debut gig gets my vote. And bless, being the polite lad he is he even thanked me on twitter.

Go check him out. And read my interview with him here.
Shea Alchemy by Cat Palairet
Shea Alchemy by Cat Palairet.

I am a big fan of cottage industries – after all, cialis 40mg I am one myself. In the first of an ongoing series that will profile ethical skincare and makeup brands, let me introduce you to Shea Alchemy founder Sally Mumford. Having discovered her creams some years ago (at a market) I can indeed testify that they are very yummy… Here she talks about how she set up her business and why it is possible to avoid spending a fortune on good quality natural skincare.

Shea Alchemy founder Sally Mumford by Charlotte Hoyle
Shea Alchemy founder Sally Mumford by Charlotte Hoyle.

What did you do before you set up Shea Alchemy?
I was marketing manager at Random House publishers. Absolutely nothing to do with skincare. After having my kids I wanted to be around at home more so I went freelance from home as a graphic designer and copywriter. This all sounds totally unrelated but has actually helped me set up the business as I haven’t had to pay designers or marketing people which would have cost a fortune and I did know about running a business.

Shea Alchemy pots

What prompted you to set up shop? Where did you learn how to make skincare products and where would you recommend that budding skin magicians go to train?
I went to stay with a friend in the States when I was a freelance designer and met a woman who was really into natural skincare who told me all about all the rubbish that is in so many commercial skin creams. I was pretty horrified and bought some ‘natural’ creams made by a company called Arbonne. I loved them but they were INCREDIBLY expensive. When they ran out I looked at the ingredients list and, being a practical kind of person, (and miserly), I thought I’m sure I could make this myself and save myself £100’s. So, I bought a natural beauty recipe book from Amazon and with Claire, my daughter, I set off to Neal’s Yard and spent a fortune on natural ingredients (far more than £100 in the end) and came home and had fun in the kitchen. We squashed beetroot through sieves, blocked the sink with melted beeswax and made all kinds of weird and wonderful concoctions. That was just the beginning but I got hooked on it. I did loads of reading, experimenting and talking to various chemists and toxicologists. I researched ingredient properties and finally, once I had decided I wanted to sell my creams, rather than just giving them to friends and family as I had been – I went on a course run by Aromantic in Fulham to find out how to make sure they didn’t curdle or go off and to learn about the legal side of things.

Shea Alchemy by Alison Day
Shea Alchemy by Alison Day.

Why Shea Butter? Do you ever feel tempted to throw another substitute product in the mix?
On that first Neal’s Yard trip in 2003 we bought some shea butter just because it was in one of the recipes I fancied making. I really liked its texture and the feel of it on my skin. When I read about its properties I decided to make it the theme of my creams. Shea butter is fantastically good for the skin and has been used for centuries in Africa as a natural skin moisturiser. It helps heal scars, offers natural sun protection, soothes eczema and a whole range of dry skin conditions and is also used as a hair conditioner. We mix it with other ingredients though as in its basic unrefined form it is hard and wax like and needs warming before use.

How do you source your shea butter? What led you to Ghana?
We get our fairtrade, unrefined shea butter via a child rights organisation in Ghana called Afrikids and it is made in a woman’s fairtrade cooperative. Ghana is the main place for Shea butter and as a friend of mine had some Ghanaian contacts it seemed the natural place to head for.

SheaAlchemyBottleIllustration_by_JessGu
Illustration by Jess Gurr.

What other products do you add to the shea butter and where do you find these?
We use organic oils such as olive, apricot kernel, thistle and avocado, aloe vera, horse chestnut extract and cocoa butter. We use spring water which we get from my cousin’s farm in Northants where they have a natural spring. They bottle and sell their water and I am sure this is why our creams are so good for sensitive skins because our water is SOOOO pure. We use an emulsifier – cetyl alcohol, which comes from coconut oil – to blend the fats and the water together. We scent the creams with organic essential oils. All our ingredients are sourced from different companies.

Can you explain a bit of the process behind the making your products?
It’s a cross between cooking and chemistry! Lots of heating, cooling, whisking and stirring. Heating has to be very precise and timing is crucial. In the early days we had loads of disasters with curdled messes in saucepans but now we have it down to a fine art. The cooks in the company are Prue (my sister), Emma (my oldest friend) and me. Emma has a science background and that helps a lot.

Shea Alchemy by Karina Yarv
Shea Alchemy market stall by Karina Yarv.

Why is selling in markets so important to you, and which markets do you sell in?
Selling at markets is great because it really keeps you in touch with the people who buy our stuff and what they want. We love the feedback and because we are a tiny company we can actually act on it. If people say they love the smell of geranium for example – we go and get organic essential oil of geranium and add it to stuff. If people show interest in hemp oil for example or blackcurrant seed or blackseed oil etc (as they have done) we can add it to products. We do have to get every recipe toxicology tested though before selling it so its not totally ad hoc. We sell at Broadway Market in London Fields every Saturday and Brick Lane Upmarket in the Truman Brewery on Sundays. We also do one off markets in York (we are there loads over Christmas), Suffolk, Brighton etc. Our website is regularly updated with our plans for the next month and every Friday we confirm our venues via twitter. I chose Broadway and Brick Lane as regular markets because they are GREAT venues and I love being there! Lots of people, lots of great stalls and really friendly stall holders. If I am going to spend my weekends working I want to make sure I am going to enjoy myself.

How do you work between Crouch End and York?
I am based in Crouch End and make stuff in my kitchen and sell at markets in London. Emma makes it in her kitchen in York,  services most of the web orders and sells at York markets. My sister, Prue, makes creams in her kitchen in Northants and brings batches of cream up to me on a weekly basis.

SheaAlchemy by Reena Makwana
Illustration by Reena Makwana.

What are your new products?
Our new products are Cyclists’ Sore Bits Cream and Cyclists All Weather Face protection because we have had loads of cyclists asking for specialist creams – particularly on Broadway market. We also do a blusher and tinted moisturiser because it is simple to just add mineral tints to our existing creams. We don’t have plans to extend the make up range but these two products fit comfortably with the rest of our products.

All your products come in distinctive little tins and pots – why have you decided to package them in this way and what inspired the distinctive bright design?
I just liked the idea of tins because they are really practical, unsquashable and have a kind of basic honesty about them – no fake bottoms here. I did some basic market research before becoming a Ltd company and the results of the survey I did showed that people wanted something a bit different that would stand out from the endless white boxes. I design all our packaging myself and I love bright colours. I looked at lots of Ghanaian batiks for inspiration and the borders of all our tins are based on a batik I liked.

Shea Alchemy Stall by Charlotte Hoyle
Shea Alchemy Stall by Charlotte Hoyle.

Why are gift boxes such a good idea for a small brand like yours?
I think people like to buy presents that are packaged in some way so it made sense to put combinations of creams together. I have to admit I love little bags, boxes, tissue and ribbon so it gave me a great excuse to go and spend loads of money at the packaging factory!

What are your dreams for the future of your brand?
Oh wow … Well, I think we want to stay small. This company is a lifestyle for us rather than an ambition to make mega bucks. We like messing around in the kitchen and making lovely products. If we were to go into shops and get big, our recipes would have to be made in a factory, we would need a distribution network and a production line and who wants to spend their days dealing with all that hassle and the stress of borrowing large amounts of money? If we just sell online and at markets the other great thing is we can keep our prices very competitive because our overheads are massively reduced.  We do want to make a bit more money than we do at the moment though … I think online sales are the way to go. So check out our website www.sheaalchemy.co.uk and start doing your christmas shopping!

Categories ,Afrikids, ,Alison Day, ,aloe vera, ,apricot kernel, ,Arbonne, ,Aromantic, ,Avocado, ,Brick Lane, ,Broadway Market, ,Cat Palairet, ,Charlotte Hoyle, ,Chemistry, ,Cocoa Butter, ,course, ,Crouch End, ,cycling, ,fairtrade, ,ghana, ,horse chestnut extract, ,Jess Gurr, ,Karina Yarv, ,Kitchen, ,Market Stalls, ,Neal’s Yard, ,Olive Oil, ,organic, ,Random House, ,Reena Makwana, ,Sally, ,Sally Mumford, ,Shea Alchemy, ,Shea Butter, ,Skincare, ,Sunday Upmarket, ,Thistle, ,Truman Brewery, ,York

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