Amelia’s Magazine | London Fashion Week A/W 2011 Preview: Ada Zanditon

Susan Hiller-Tate-Britain
AmeliasMagazine_LFW_Ada-Zanditon_ArtistAndrea
Ada Zanditon A/W 2011 sneak preview by Andrea Peterson. I asked a variety of illustrators to interpret one piece from the new collection… so read on to see what they did!

Ada Zanditon looks somewhat confused as I pile into her live/workspace at the same time as the morning influx of interns – maybe I’m a new, about it rather overgrown one? She is still in her pyjamas, recipe having recently emerged from the space beneath a cutting table that currently serves as her bed.

This season Ada will not be putting on a catwalk show; instead she will show a film presentation alongside the collection on mannequins. “What you can do on a catwalk is dictated by how big your budget is, ailment ” she explains. “Lagerfield puts on amazing shows but the cost of production is huge. One reason why everyone loved McQueen was because he put on an event; a moment that could be referenced from then on.” Ada feels that a film or presentation can offer a much more immersive experience on a tight budget.

Ada Zanditon LFW Preview by Danielle Shepherd
Ada Zanditon A/W 2011 LFW Preview by Danielle Shepherd.

Last season’s show at Victoria House was intended to be interactive, with people circulating around the models. In fact it became more like a salon show as soon as the pesky photographers formed a bank across the room that guests were afraid to cross. “But the fact that it wasn’t a normal catwalk set was exciting – now it’s time to go to the next stage.” This season movement will be shown on a screen and the audience will be able to feel the details up close without fear of interaction with any live humans. “I’ve learnt that people won’t walk up to a model when they are in full hair and make up because it is too daunting.”

The night before our interview Ada was filming the A/W 2011 presentation at Netil House just off Broadway Market. On the wall above the table where the interns are busy cutting out invitations there is a model – I correctly deduce that Georgiana from Bulgaria is in fact the star of her new film. “It’s much better to fit a narrative around one person,” she says. Ada was able to exactly fit the garments to Georgiana, chosen because of an active interest in her concept and aesthetic. “She also has ability to act and move elegantly and gracefully. I feel she embodies the aspirations of my customers.”

Ada-Zanditon-AW11-by-Yelena-Bryksenkova
Ada Zanditon A/W 2011 by Yelena Bryksenkova.

Ada’s great grandparents were from Ukraine and Lithuania, but her mother was born and grew up in America, with the result that Ada has dual nationality and got to spend holidays in fashionable Martha’s Vineyard, where her parents bought a house before it became popular. “Of course now it’s full of rich yuppies… which in a way is good because they look after the beautiful landscape.” Ada herself was born in Crouch End in north London before the family moved south of the river. Secondary school was by all accounts not a fun experience – even though she knew she wanted to be a fashion designer from the age of 5 her school pushed her in an academic direction that she felt uneasy with. As a result she didn’t do art A-level but instead took photography GCSE and attended life drawing classes.

With the encouragement of an art teacher who spotted her potential she went to Morley College to produce a self generated portfolio which she took to her Art Foundation interview at Kingston University. She was promptly offered an unconditional offer. “They were so warm and impressed that I cried in the interview – I was just so happy that someone finally understood my work.” Afterwards she did a degree at London College of Fashion and then embarked an internship with McQueen where she learnt “a hell of a lot”. She was there for a total of four seasons, working almost all of the time. “It’s a tough industry – you can work 9-5 and achieve something mediocre or you can put 100% in and achieve something beautiful.”

Ada Zanditon A/W 2011 by Dee Andrews
Ada Zanditon A/W 2011 by Dee Andrews.

The new A/W 2011 collection is called The Cryoflux, embodying in its name frozen landscapes and the idea of change. It was inspired by the polar regions, mainly Antarctica, but also the climatic changes experienced by people living in the Arctic. Ada became fascinated by the ice cores that are pulled up to show our climate history in intimate detail, and extremophiles, mostly microscopic organisms which exist in extreme conditions such as the polar regions. “But I didn’t want to be too literal in my translation – after all we’re experiencing extreme conditions both politically and economically as well.”

For further inspiration she looked at the doomed Robert Scott expedition of the early 1900s, for which the explorers were clothed in heritage clothing from great British brands like Mulberry. “I combined the romantic world of beautiful tailoring with an icy modern aesthetic. For instance I looked at broken ice floes in a constant state of flux.”

Ada Zanditon
Ada Zanditon in her studio in Whitechapel.

I wonder if Ada will model a bit of clothing from the collection so that I can get it illustrated but she baulks at the suggestion because she doesn’t design for herself. “I’m quite scruffy… but my designs always come out elegant and polished,” she says. “I want to create wearable stuff for my customer and not myself because I am quite a specific market of one.” Her collections are instead inspired by an interest in architectural design and illustration. She likens it to the work of Monet. “He doesn’t look like a waterlily. And lots of male designers don’t wear the frocks that they design.” As part of the designing process she loves meeting and learning more about her customers although she’s eager to assure me she’s not a slave to them, and concepts will always be important.

Ada Zanditon by Donya Todd
Ada Zanditon in her studio by Donya Todd, who chose to put her in one of her S/S 2011 designs anyway.

The collection features lots of British wool but the silk is not organic because it is much harder to source than good quality organic fair-trade cotton. “Most silk is Chinese even though it often claims to be Indian. I’ve looked into using Peace Silk [which doesn’t kill the silk worms in the process of manufacture] but the trouble is that you only get a smooth continuous unbroken fibre if the worm is killed. My customers want quality and I don’t want to compromise that.” At present Ada feels it is more important to focus on the bigger picture when it comes to sustainability.

There are only a few print designs in the new collection, which were printed locally in Bermondsey. “I feel that winter is usually more about sculptural details, so I tend to explore the cut. Print tends to be for S/S. But you can get sick of tailoring!” Ada can’t imagine living somewhere where the climate doesn’t change on a regular basis and she is looking forward to designing for the next S/S season: think big and loose, “like a million layers of air”.

Ada-Zanditon-S/S 2011 by-Maria-del-Carmen-Smith
Ada Zanditon S/S 2011 by Maria del Carmen Smith.

This season Ada had her choice of slot at LFW, so naturally she chose to show on the first day. The main theme of her presentation remains firmly under wraps but expect a narrative inspired by the solar system and in particular by Europa, which is a moon of Jupiter that experiences particularly extreme conditions. “I like the outside perspective; seeing things from the viewpoint of the other. So I imagined a superwoman extremophile who evolved under the surface of Europa and goes on an exploration of Antarctica.” The film is directed by twins Andrew and William Ho, who had lots of passion and enthusiasm for her subject. “I love their elegant aesthetic.” As well as an “interesting” soundtrack guests can expect a surprise immediately as they enter the venue between 1-2pm on Friday 18th February. I can’t wait… and I shall report back on my findings.

Ada Zanditon features in my new book: Amelia’s Compendium of Fashion Illustration. Part two of this interview will go online tomorrow and digs deeper into Ada’s theories on sustainable practice.

Categories ,A/W 2011, ,ACOFI, ,Ada Zanditon, ,Alexander McQueen, ,Amelia’s Compendium of Fashion Illustration, ,Andrea Peterson, ,Andrew and William Ho, ,Antarctica, ,British Wool, ,Broadway Market, ,Bulgaria, ,Danielle Shepherd, ,Dee Andrews, ,Donya Todd, ,Europa, ,extremophile, ,Georgiana, ,Ice Core, ,Jupiter, ,Kingston University, ,Lagerfield, ,lfw, ,Lithuania, ,London College of Fashion, ,Maria del Carmen Smith, ,McQueen, ,Morley College, ,Mulberry, ,Netil House, ,peace silk, ,Robert Scott, ,The Cryoflux, ,Ukraine, ,Victoria House, ,whitechapel, ,Yelena Bryksenkova

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Amelia’s Magazine | An interview with Think Act Vote

Most bands have a shelf life, purchase especially the ones who are hyped. Although a review like “The first band in a decade to lay serious claim to the Stone Roses throne” (The Guardian) can put you in good stead when you’re starting out, it can also set you en route to Destination Doomsville, burdening you with a reputation you simply can’t live up to.

British indie rock band Delays have so far managed to fend themselves of this curse. They have gone from strength to strength following the release of their debut album ‘Faded Seaside Glamour’ in 2004 to critical acclaim. Six years on, the four-piece are set to release their forth album, ‘Star Tiger, Star Ariel’ produced by Duncan Lewis who worked on their first album.

In a tiny room in the basement of music venue Water Rats in King’s Cross – decorated with blue and white fairy lights, a few old shelves and an enormous abstract painting – I join spiritual front man Greg Gilbert (GG) and down-to-earth drummer Rowley (R) before they take the stage at their sold out London gig to talk about their latest album, town criers and livin’ it up at Glastonbury over lime-flavoured Doritos

How would you describe your new album in three words?
GG: Rustic, organic and psychedelic
R: I don’t like organic, it sounds a bit vegetably
GG: OK then; rustic, psychedelic and melancholic
R: Yeah, that sounds better – I second that emotion
GG: Or we could say “Our. Best. Album” – three words – succinct and to the point

What has inspired your latest album?
GG: Our last album had a lot of orchestral arrangements and there was a real urge between the four of us to strip the sound back and become a four-piece band again. With that in mind we started to go for long drives at night along the New Forest, making music to soundtrack the journey. We built the record from the ground up and it was just a case of being inspired by the environment opposed to any concerns about writing a single. We banned the words ‘single’ and ‘commercial’ from the studio.
R: We used to do it all the time; we would say: “I think this one’s a single”, which makes you approach making music differently. We spent a lot of time in Southampton, reacquainting ourselves with the city and each other again, which does come through on the record. The result is a much more personal and honest sound.

How have you found the audience’s response to the new material so far?
GG: We’ve found that people who wouldn’t have liked our previous stuff have been positive about the new album. They’re responding to the fact that it’s a more personal record – they’re getting from it more from us as individuals then a commodity. So far, the people who have heard our record think it’s the best one.
R: The new tracks are going down just as well as our old stuff. It’s a great feeling when the roar for a new song is as enthusiastic as for an old song, like ‘Long Time Coming’.

How do you think your sound has changed over the years?

GG: The first album sounds like a beach, the second album sounds like a club, the third album sounds like a festival and this album sounds like the forest, with the roots growing underneath the city at night making the buildings shake whilst you’re asleep. The first album is quite delicate because we recorded that before we toured so there was a certain amount of discovery. For the second album we worked with Graham Sutton who is genius producer; he brought a real club edge to the record which had a raw but beautiful precision about it.
R: We wrote the third album with the approach that it would be amazing at a festival; it’s big and bombastic and sounds like you’re playing it to 100,000 people rather then making a record for headphones.
GG: This album’s much more abstract; you can hear this on a beach in Scandinavia at two in the morning with mist flowing in the morning. We were trying to create a record which maintained a mood and an atmosphere which carries you into different surroundings. I think the best records take you to different worlds and that’s what we tried to emulate.
R: It’s not necessarily one genre of music. There’s a certain atmosphere which you can’t quite put your finger on, but it works for late night drives with aerial views over the city.

What’s your proudest achievement to date?
GG: To me it’s the fact that we’re about to release our fourth album and our songs are still playing on the radio. Very few bands get to make four albums so that makes me feel very proud. We’ve been around since 2004 and we’ve managed to sustain and grow our fan base in a way that has been pure because there is no hype now around what we do.

What’s the best gig you’ve ever played?
R: I’ve been going to Glastonbury for years so to play there was amazing. I was really ill on the day and I came so close to calling the others to say I couldn’t do it, but by the time it came to going on stage I’d never felt so healthy in all my life – Glastonbury has that effect, it wakes you up. There was another time when we played in Mexico City; we were headlining on one of the nights at a festival called ‘Manifest’ and we had no idea how big it was going to be. There were 6,000 people crammed into a wrestling/bullfighting arena all chanting ‘Delays, Delays!”. We were slightly in shock for the first couple of numbers.

Did you have any ridiculous demands on your rider in the early days that you don’t feel embarrassed about fessing up to now?
R: I don’t think our rider has changed much since the start; just the same stuff: vodka, beer, water bottles. In the beginning we did have one thing that we thought would be great to collect, which was to have a picture of the local mayor from every town where we played. The only one we got in the end was from Gloucester where they gave us a picture of the town crier which they also got signed – that was ace!

Now that you have played with your long-term idols the Manic Street Preachers, who would you most like to support?
GG: I always come back to Prince. I’m also pretty obsessed with Scott Walker at the moment – he’s the musician I most admire. I’m not sure how we’d go down with his audience but he’s awesome.
R: It’s still The (Rolling) Stones for me. Apparently we did get an offer to support them in Vienna about three years ago but we were already booked in for a festival in Wales on the same day.
GG: Keith Richards is pretty much top of the tree when it comes to rock and roll. Hopefully the opportunity will come up again…

The Delays release their fourth album ‘Star Tiger, Star Ariel on 21st June 2010 on Lookout Mountain Records, preceded by the debut track ‘Unsung’ on 14th June.


Most bands have a shelf life, web especially the ones who are hyped. Although a review like “The first band in a decade to lay serious claim to the Stone Roses throne” (The Guardian) can put you in good stead when you’re starting out, it can also set you en route to Destination Doomsville, burdening you with a reputation you simply can’t live up to.

British indie rock band Delays have so far managed to fend themselves of this curse. They have gone from strength to strength following the release of their debut album ‘Faded Seaside Glamour’ in 2004 to critical acclaim. Six years on, the four-piece are set to release their forth album, ‘Star Tiger, Star Ariel’ produced by Duncan Lewis who worked on their first album.

In a tiny room in the basement of music venue Water Rats in King’s Cross – decorated with blue and white fairy lights, a few old shelves and an enormous abstract painting – I join spiritual front man Greg Gilbert (GG) and down-to-earth drummer Rowley (R) before they take the stage at their sold out London gig to talk about their latest album, town criers and livin’ it up at Glastonbury over lime-flavoured Doritos

How would you describe your new album in three words?
GG: Rustic, organic and psychedelic
R: I don’t like organic, it sounds a bit vegetably
GG: OK then; rustic, psychedelic and melancholic
R: Yeah, that sounds better – I second that emotion
GG: Or we could say “Our. Best. Album” – three words – succinct and to the point

What has inspired your latest album?
GG: Our last album had a lot of orchestral arrangements and there was a real urge between the four of us to strip the sound back and become a four-piece band again. With that in mind we started to go for long drives at night along the New Forest, making music to soundtrack the journey. We built the record from the ground up and it was just a case of being inspired by the environment opposed to any concerns about writing a single. We banned the words ‘single’ and ‘commercial’ from the studio.
R: We used to do it all the time; we would say: “I think this one’s a single”, which makes you approach making music differently. We spent a lot of time in Southampton, reacquainting ourselves with the city and each other again, which does come through on the record. The result is a much more personal and honest sound.

How have you found the audience’s response to the new material so far?
GG: We’ve found that people who wouldn’t have liked our previous stuff have been positive about the new album. They’re responding to the fact that it’s a more personal record – they’re getting from it more from us as individuals then a commodity. So far, the people who have heard our record think it’s the best one.
R: The new tracks are going down just as well as our old stuff. It’s a great feeling when the roar for a new song is as enthusiastic as for an old song, like ‘Long Time Coming’.

How do you think your sound has changed over the years?

GG: The first album sounds like a beach, the second album sounds like a club, the third album sounds like a festival and this album sounds like the forest, with the roots growing underneath the city at night making the buildings shake whilst you’re asleep. The first album is quite delicate because we recorded that before we toured so there was a certain amount of discovery. For the second album we worked with Graham Sutton who is genius producer; he brought a real club edge to the record which had a raw but beautiful precision about it.
R: We wrote the third album with the approach that it would be amazing at a festival; it’s big and bombastic and sounds like you’re playing it to 100,000 people rather then making a record for headphones.
GG: This album’s much more abstract; you can hear this on a beach in Scandinavia at two in the morning with mist flowing in the morning. We were trying to create a record which maintained a mood and an atmosphere which carries you into different surroundings. I think the best records take you to different worlds and that’s what we tried to emulate.
R: It’s not necessarily one genre of music. There’s a certain atmosphere which you can’t quite put your finger on, but it works for late night drives with aerial views over the city.

What’s your proudest achievement to date?
GG: To me it’s the fact that we’re about to release our fourth album and our songs are still playing on the radio. Very few bands get to make four albums so that makes me feel very proud. We’ve been around since 2004 and we’ve managed to sustain and grow our fan base in a way that has been pure because there is no hype now around what we do.

What’s the best gig you’ve ever played?
R: I’ve been going to Glastonbury for years so to play there was amazing. I was really ill on the day and I came so close to calling the others to say I couldn’t do it, but by the time it came to going on stage I’d never felt so healthy in all my life – Glastonbury has that effect, it wakes you up. There was another time when we played in Mexico City; we were headlining on one of the nights at a festival called ‘Manifest’ and we had no idea how big it was going to be. There were 6,000 people crammed into a wrestling/bullfighting arena all chanting ‘Delays, Delays!”. We were slightly in shock for the first couple of numbers.

Did you have any ridiculous demands on your rider in the early days that you don’t feel embarrassed about fessing up to now?
R: I don’t think our rider has changed much since the start; just the same stuff: vodka, beer, water bottles. In the beginning we did have one thing that we thought would be great to collect, which was to have a picture of the local mayor from every town where we played. The only one we got in the end was from Gloucester where they gave us a picture of the town crier which they also got signed – that was ace!

Now that you have played with your long-term idols the Manic Street Preachers, who would you most like to support?
GG: I always come back to Prince. I’m also pretty obsessed with Scott Walker at the moment – he’s the musician I most admire. I’m not sure how we’d go down with his audience but he’s awesome.
R: It’s still The (Rolling) Stones for me. Apparently we did get an offer to support them in Vienna about three years ago but we were already booked in for a festival in Wales on the same day.
GG: Keith Richards is pretty much top of the tree when it comes to rock and roll. Hopefully the opportunity will come up again…

Delays release their fourth album ‘Star Tiger, Star Ariel on 21st June 2010 on Lookout Mountain Records, preceded by the debut track ‘Unsung’ on 14th June.


Most bands have a shelf life, healing especially the ones who are hyped. Although a review like: “The first band in a decade to lay serious claim to the Stone Roses throne” (The Guardian) can put you in good stead while you’re starting out, drugs it can also set you en route Destination Doomsville, burdening you with a reputation you simply can’t live up to.

British indie rock band Delays have so far managed to fend themselves of this curse. They have gone from strength to strength following the release of their debut album ‘Faded Seaside Glamour’ in 2004 to critical acclaim. Six years on, the four-piece are set to release their forth album, ‘Star Tiger, Star Ariel’ produced by Duncan Lewis who worked on their first album.

In a tiny room in the basement of music venue Water Rats in King’s Cross – decorated with blue and white fairy lights, a few old shelves and an enormous abstract painting – I join spiritual front man Greg Gilbert (GG) and down-to-earth drummer Rowley (R) before they take the stage at their sold out London gig to talk about their latest album, town criers and livin’ it up at Glastonbury over lime-flavoured Doritos

How would you describe your new album in three words?
GG: Rustic, organic and psychedelic
R: I don’t like organic, it sounds a bit vegetably
GG: OK then; rustic, psychedelic and melancholic
R: Yeah, that sounds better – I second that emotion
GG: Or we could say “Our. Best. Album” – three words – succinct and to the point

What has inspired your latest album?
GG: Our last album had a lot of orchestral arrangements and there was a real urge between the four of us to strip the sound back and become a four-piece band again. With that in mind we started to go for long drives at night along the New Forest, making music to soundtrack the journey. We built the record from the ground up and it was just a case of being inspired by the environment opposed to any concerns about writing a single. We banned the words ‘single’ and ‘commercial’ from the studio.
R: We used to do it all the time; we would say: “I think this one’s a single”, which makes you approach making music differently. We spent a lot of time in Southampton, reacquainting ourselves with the city and each other again, which does come through on the record. The result is a much more personal and honest sound.

How have you found the audience’s response to the new material so far?
GG: We’ve found that people who wouldn’t have liked our previous stuff have been positive about the new album. They’re responding to the fact that it’s a more personal record – they’re getting from it more from us as individuals then a commodity. So far, the people who have heard our record think it’s the best one.
R: The new tracks are going down just as well as our old stuff. It’s a great feeling when the roar for a new song is as enthusiastic as for an old song, like ‘Long Time Coming’.

How do you think your sound has changed over the years?

GG: The first album sounds like a beach, the second album sounds like a club, the third album sounds like a festival and this album sounds like the forest, with the roots growing underneath the city at night making the buildings shake whilst you’re asleep. The first album is quite delicate because we recorded that before we toured so there was a certain amount of discovery. For the second album we worked with Graham Sutton who is genius producer; he brought a real club edge to the record which had a raw but beautiful precision about it.
R: We wrote the third album with the approach that it would be amazing at a festival; it’s big and bombastic and sounds like you’re playing it to 100,000 people rather then making a record for headphones.
GG: This album’s much more abstract; you can hear this on a beach in Scandinavia at two in the morning with mist flowing in the morning. We were trying to create a record which maintained a mood and an atmosphere which carries you into different surroundings. I think the best records take you to different worlds and that’s what we tried to emulate.
R: It’s not necessarily one genre of music. There’s a certain atmosphere which you can’t quite put your finger on, but it works for late night drives with aerial views over the city.

What’s your proudest achievement to date?
GG: To me it’s the fact that we’re about to release our fourth album and our songs are still playing on the radio. Very few bands get to make four albums so that makes me feel very proud. We’ve been around since 2004 and we’ve managed to sustain and grow our fan base in a way that has been pure because there is no hype now around what we do.

What’s the best gig you’ve ever played?
R: I’ve been going to Glastonbury for years so to play there was amazing. I was really ill on the day and I came so close to calling the others to say I couldn’t do it, but by the time it came to going on stage I’d never felt so healthy in all my life – Glastonbury has that effect, it wakes you up. There was another time when we played in Mexico City; we were headlining on one of the nights at a festival called ‘Manifest’ and we had no idea how big it was going to be. There were 6,000 people crammed into a wrestling/bullfighting arena all chanting ‘Delays, Delays!”. We were slightly in shock for the first couple of numbers.

Did you have any ridiculous demands on your rider in the early days that you don’t feel embarrassed about fessing up to now?
R: I don’t think our rider has changed much since the start; just the same stuff: vodka, beer, water bottles. In the beginning we did have one thing that we thought would be great to collect, which was to have a picture of the local mayor from every town where we played. The only one we got in the end was from Gloucester where they gave us a picture of the town crier which they also got signed – that was ace!

Now that you have played with your long-term idols the Manic Street Preachers, who would you most like to support?
GG: I always come back to Prince. I’m also pretty obsessed with Scott Walker at the moment – he’s the musician I most admire. I’m not sure how we’d go down with his audience but he’s awesome.
R: It’s still The (Rolling) Stones for me. Apparently we did get an offer to support them in Vienna about three years ago but we were already booked in for a festival in Wales on the same day.
GG: Keith Richards is pretty much top of the tree when it comes to rock and roll. Hopefully the opportunity will come up again…

Delays release their fourth album ‘Star Tiger, Star Ariel on 21st June 2010 on Lookout Mountain Records, preceded by the debut track ‘Unsung’ on 14th June.


Most bands have a shelf life, medical especially the ones who are hyped. Although a review like: “The first band in a decade to lay serious claim to the Stone Roses throne” (The Guardian) can put you in good stead while you’re starting out, cialis 40mg it can also set you en route Destination Doomsville, sildenafil burdening you with a reputation you simply can’t live up to.

British indie rock band Delays have so far managed to fend themselves of this curse. They have gone from strength to strength following the release of their debut album ‘Faded Seaside Glamour’ in 2004 to critical acclaim. Six years on, the four-piece are set to release their forth album, ‘Star Tiger, Star Ariel’ produced by Duncan Lewis who worked on their first album.

In a tiny room in the basement of music venue Water Rats in King’s Cross – decorated with blue and white fairy lights, a few old shelves and an enormous abstract painting – I join spiritual front man Greg Gilbert (GG) and down-to-earth drummer Rowley (R) before they take the stage at their sold out London gig to talk about their latest album, town criers and livin’ it up at Glastonbury over lime-flavoured Doritos

How would you describe your new album in three words?
GG: Rustic, organic and psychedelic
R: I don’t like organic, it sounds a bit vegetably
GG: OK then; rustic, psychedelic and melancholic
R: Yeah, that sounds better – I second that emotion
GG: Or we could say “Our. Best. Album” – three words – succinct and to the point

What has inspired your latest album?
GG: Our last album had a lot of orchestral arrangements and there was a real urge between the four of us to strip the sound back and become a four-piece band again. With that in mind we started to go for long drives at night along the New Forest, making music to soundtrack the journey. We built the record from the ground up and it was just a case of being inspired by the environment opposed to any concerns about writing a single. We banned the words ‘single’ and ‘commercial’ from the studio.
R: We used to do it all the time; we would say: “I think this one’s a single”, which makes you approach making music differently. We spent a lot of time in Southampton, reacquainting ourselves with the city and each other again, which does come through on the record. The result is a much more personal and honest sound.

How have you found the audience’s response to the new material so far?
GG: We’ve found that people who wouldn’t have liked our previous stuff have been positive about the new album. They’re responding to the fact that it’s a more personal record – they’re getting from it more from us as individuals then a commodity. So far, the people who have heard our record think it’s the best one.
R: The new tracks are going down just as well as our old stuff. It’s a great feeling when the roar for a new song is as enthusiastic as for an old song, like ‘Long Time Coming’.

How do you think your sound has changed over the years?

GG: The first album sounds like a beach, the second album sounds like a club, the third album sounds like a festival and this album sounds like the forest, with the roots growing underneath the city at night making the buildings shake whilst you’re asleep. The first album is quite delicate because we recorded that before we toured so there was a certain amount of discovery. For the second album we worked with Graham Sutton who is genius producer; he brought a real club edge to the record which had a raw but beautiful precision about it.
R: We wrote the third album with the approach that it would be amazing at a festival; it’s big and bombastic and sounds like you’re playing it to 100,000 people rather then making a record for headphones.
GG: This album’s much more abstract; you can hear this on a beach in Scandinavia at two in the morning with mist flowing in the morning. We were trying to create a record which maintained a mood and an atmosphere which carries you into different surroundings. I think the best records take you to different worlds and that’s what we tried to emulate.
R: It’s not necessarily one genre of music. There’s a certain atmosphere which you can’t quite put your finger on, but it works for late night drives with aerial views over the city.

What’s your proudest achievement to date?
GG: To me it’s the fact that we’re about to release our fourth album and our songs are still playing on the radio. Very few bands get to make four albums so that makes me feel very proud. We’ve been around since 2004 and we’ve managed to sustain and grow our fan base in a way that has been pure because there is no hype now around what we do.

What’s the best gig you’ve ever played?
R: I’ve been going to Glastonbury for years so to play there was amazing. I was really ill on the day and I came so close to calling the others to say I couldn’t do it, but by the time it came to going on stage I’d never felt so healthy in all my life – Glastonbury has that effect, it wakes you up. There was another time when we played in Mexico City; we were headlining on one of the nights at a festival called ‘Manifest’ and we had no idea how big it was going to be. There were 6,000 people crammed into a wrestling/bullfighting arena all chanting ‘Delays, Delays!”. We were slightly in shock for the first couple of numbers.

Did you have any ridiculous demands on your rider in the early days that you don’t feel embarrassed about fessing up to now?
R: I don’t think our rider has changed much since the start; just the same stuff: vodka, beer, water bottles. In the beginning we did have one thing that we thought would be great to collect, which was to have a picture of the local mayor from every town where we played. The only one we got in the end was from Gloucester where they gave us a picture of the town crier which they also got signed – that was ace!

Now that you have played with your long-term idols the Manic Street Preachers, who would you most like to support?
GG: I always come back to Prince. I’m also pretty obsessed with Scott Walker at the moment – he’s the musician I most admire. I’m not sure how we’d go down with his audience but he’s awesome.
R: It’s still The (Rolling) Stones for me. Apparently we did get an offer to support them in Vienna about three years ago but we were already booked in for a festival in Wales on the same day.
GG: Keith Richards is pretty much top of the tree when it comes to rock and roll. Hopefully the opportunity will come up again…

Delays release their fourth album ‘Star Tiger, Star Ariel on 21st June 2010 on Lookout Mountain Records, preceded by the debut track ‘Unsung’ on 14th June.


Most bands have a shelf life, doctor especially the ones who are hyped. Although a review like: “The first band in a decade to lay serious claim to the Stone Roses throne” (The Guardian) can put you in good stead while you’re starting out, it can also set you en route Destination Doomsville, burdening you with a reputation you simply can’t live up to.

British indie rock band Delays have so far managed to fend themselves of this curse. They have gone from strength to strength following the release of their debut album ‘Faded Seaside Glamour’ in 2004 to critical acclaim. Six years on, the four-piece are set to release their forth album, ‘Star Tiger, Star Ariel’ produced by Duncan Lewis who worked on their first album.

In a tiny room in the basement of music venue Water Rats in King’s Cross – decorated with blue and white fairy lights, a few old shelves and an enormous abstract painting – I join spiritual front man Greg Gilbert (GG) and down-to-earth drummer Rowley (R) before they take the stage at their sold out London gig to talk about their latest album, town criers and livin’ it up at Glastonbury over lime-flavoured Doritos

How would you describe your new album in three words?
GG: Rustic, organic and psychedelic
R: I don’t like organic, it sounds a bit vegetably
GG: OK then; rustic, psychedelic and melancholic
R: Yeah, that sounds better – I second that emotion
GG: Or we could say “Our. Best. Album” – three words – succinct and to the point

What has inspired your latest album?
GG: Our last album had a lot of orchestral arrangements and there was a real urge between the four of us to strip the sound back and become a four-piece band again. With that in mind we started to go for long drives at night along the New Forest, making music to soundtrack the journey. We built the record from the ground up and it was just a case of being inspired by the environment opposed to any concerns about writing a single. We banned the words ‘single’ and ‘commercial’ from the studio.
R: We used to do it all the time; we would say: “I think this one’s a single”, which makes you approach making music differently. We spent a lot of time in Southampton, reacquainting ourselves with the city and each other again, which does come through on the record. The result is a much more personal and honest sound.

How have you found the audience’s response to the new material so far?
GG: We’ve found that people who wouldn’t have liked our previous stuff have been positive about the new album. They’re responding to the fact that it’s a more personal record – they’re getting from it more from us as individuals then a commodity. So far, the people who have heard our record think it’s the best one.
R: The new tracks are going down just as well as our old stuff. It’s a great feeling when the roar for a new song is as enthusiastic as for an old song, like ‘Long Time Coming’.

How do you think your sound has changed over the years?

GG: The first album sounds like a beach, the second album sounds like a club, the third album sounds like a festival and this album sounds like the forest, with the roots growing underneath the city at night making the buildings shake whilst you’re asleep. The first album is quite delicate because we recorded that before we toured so there was a certain amount of discovery. For the second album we worked with Graham Sutton who is genius producer; he brought a real club edge to the record which had a raw but beautiful precision about it.
R: We wrote the third album with the approach that it would be amazing at a festival; it’s big and bombastic and sounds like you’re playing it to 100,000 people rather then making a record for headphones.
GG: This album’s much more abstract; you can hear this on a beach in Scandinavia at two in the morning with mist flowing in the morning. We were trying to create a record which maintained a mood and an atmosphere which carries you into different surroundings. I think the best records take you to different worlds and that’s what we tried to emulate.
R: It’s not necessarily one genre of music. There’s a certain atmosphere which you can’t quite put your finger on, but it works for late night drives with aerial views over the city.

What’s your proudest achievement to date?
GG: To me it’s the fact that we’re about to release our fourth album and our songs are still playing on the radio. Very few bands get to make four albums so that makes me feel very proud. We’ve been around since 2004 and we’ve managed to sustain and grow our fan base in a way that has been pure because there is no hype now around what we do.

What’s the best gig you’ve ever played?
R: I’ve been going to Glastonbury for years so to play there was amazing. I was really ill on the day and I came so close to calling the others to say I couldn’t do it, but by the time it came to going on stage I’d never felt so healthy in all my life – Glastonbury has that effect, it wakes you up. There was another time when we played in Mexico City; we were headlining on one of the nights at a festival called ‘Manifest’ and we had no idea how big it was going to be. There were 6,000 people crammed into a wrestling/bullfighting arena all chanting ‘Delays, Delays!”. We were slightly in shock for the first couple of numbers.

Did you have any ridiculous demands on your rider in the early days that you don’t feel embarrassed about fessing up to now?
R: I don’t think our rider has changed much since the start; just the same stuff: vodka, beer, water bottles. In the beginning we did have one thing that we thought would be great to collect, which was to have a picture of the local mayor from every town where we played. The only one we got in the end was from Gloucester where they gave us a picture of the town crier which they also got signed – that was ace!

Now that you have played with your long-term idols the Manic Street Preachers, who would you most like to support?
GG: I always come back to Prince. I’m also pretty obsessed with Scott Walker at the moment – he’s the musician I most admire. I’m not sure how we’d go down with his audience but he’s awesome.
R: It’s still The (Rolling) Stones for me. Apparently we did get an offer to support them in Vienna about three years ago but we were already booked in for a festival in Wales on the same day.
GG: Keith Richards is pretty much top of the tree when it comes to rock and roll. Hopefully the opportunity will come up again…

Delays release their fourth album ‘Star Tiger, Star Ariel on 21st June 2010 on Lookout Mountain Records, preceded by the debut track ‘Unsung’ on 14th June.


Most bands have a shelf life, sildenafil especially the ones who are hyped. Although a review like: “The first band in a decade to lay serious claim to the Stone Roses throne” (The Guardian) can put you in good stead while you’re starting out, this site it can also set you en route Destination Doomsville, burdening you with a reputation you simply can’t live up to.

British indie rock band Delays have so far managed to fend themselves of this curse. They have gone from strength to strength following the release of their debut album ‘Faded Seaside Glamour’ in 2004 to critical acclaim. Six years on, the four-piece are set to release their forth album, ‘Star Tiger, Star Ariel’ produced by Duncan Lewis who worked on their first album.

In a tiny room in the basement of music venue Water Rats in King’s Cross – decorated with blue and white fairy lights, a few old shelves and an enormous abstract painting – I join spiritual front man Greg Gilbert (GG) and down-to-earth drummer Rowley (R) before they take the stage at their sold out London gig to talk about their latest album, town criers and livin’ it up at Glastonbury over lime-flavoured Doritos

How would you describe your new album in three words?
GG: Rustic, organic and psychedelic
R: I don’t like organic, it sounds a bit vegetably
GG: OK then; rustic, psychedelic and melancholic
R: Yeah, that sounds better – I second that emotion
GG: Or we could say “Our. Best. Album” – three words – succinct and to the point

What has inspired your latest album?
GG: Our last album had a lot of orchestral arrangements and there was a real urge between the four of us to strip the sound back and become a four-piece band again. With that in mind we started to go for long drives at night along the New Forest, making music to soundtrack the journey. We built the record from the ground up and it was just a case of being inspired by the environment opposed to any concerns about writing a single. We banned the words ‘single’ and ‘commercial’ from the studio.
R: We used to do it all the time; we would say: “I think this one’s a single”, which makes you approach making music differently. We spent a lot of time in Southampton, reacquainting ourselves with the city and each other again, which does come through on the record. The result is a much more personal and honest sound.

How have you found the audience’s response to the new material so far?
GG: We’ve found that people who wouldn’t have liked our previous stuff have been positive about the new album. They’re responding to the fact that it’s a more personal record – they’re getting from it more from us as individuals then a commodity. So far, the people who have heard our record think it’s the best one.
R: The new tracks are going down just as well as our old stuff. It’s a great feeling when the roar for a new song is as enthusiastic as for an old song, like ‘Long Time Coming’.

How do you think your sound has changed over the years?

GG: The first album sounds like a beach, the second album sounds like a club, the third album sounds like a festival and this album sounds like the forest, with the roots growing underneath the city at night making the buildings shake whilst you’re asleep. The first album is quite delicate because we recorded that before we toured so there was a certain amount of discovery. For the second album we worked with Graham Sutton who is genius producer; he brought a real club edge to the record which had a raw but beautiful precision about it.
R: We wrote the third album with the approach that it would be amazing at a festival; it’s big and bombastic and sounds like you’re playing it to 100,000 people rather then making a record for headphones.
GG: This album’s much more abstract; you can hear this on a beach in Scandinavia at two in the morning with mist flowing in the morning. We were trying to create a record which maintained a mood and an atmosphere which carries you into different surroundings. I think the best records take you to different worlds and that’s what we tried to emulate.
R: It’s not necessarily one genre of music. There’s a certain atmosphere which you can’t quite put your finger on, but it works for late night drives with aerial views over the city.

What’s your proudest achievement to date?
GG: To me it’s the fact that we’re about to release our fourth album and our songs are still playing on the radio. Very few bands get to make four albums so that makes me feel very proud. We’ve been around since 2004 and we’ve managed to sustain and grow our fan base in a way that has been pure because there is no hype now around what we do.

What’s the best gig you’ve ever played?
R: I’ve been going to Glastonbury for years so to play there was amazing. I was really ill on the day and I came so close to calling the others to say I couldn’t do it, but by the time it came to going on stage I’d never felt so healthy in all my life – Glastonbury has that effect, it wakes you up. There was another time when we played in Mexico City; we were headlining on one of the nights at a festival called ‘Manifest’ and we had no idea how big it was going to be. There were 6,000 people crammed into a wrestling/bullfighting arena all chanting ‘Delays, Delays!”. We were slightly in shock for the first couple of numbers.

Did you have any ridiculous demands on your rider in the early days that you don’t feel embarrassed about fessing up to now?
R: I don’t think our rider has changed much since the start; just the same stuff: vodka, beer, water bottles. In the beginning we did have one thing that we thought would be great to collect, which was to have a picture of the local mayor from every town where we played. The only one we got in the end was from Gloucester where they gave us a picture of the town crier which they also got signed – that was ace!

Now that you have played with your long-term idols the Manic Street Preachers, who would you most like to support?
GG: I always come back to Prince. I’m also pretty obsessed with Scott Walker at the moment – he’s the musician I most admire. I’m not sure how we’d go down with his audience but he’s awesome.
R: It’s still The (Rolling) Stones for me. Apparently we did get an offer to support them in Vienna about three years ago but we were already booked in for a festival in Wales on the same day.
GG: Keith Richards is pretty much top of the tree when it comes to rock and roll. Hopefully the opportunity will come up again…

Delays release their fourth album ‘Star Tiger, Star Ariel on 21st June 2010 on Lookout Mountain Records, preceded by the debut track ‘Unsung’ on 14th June.


Most bands have a shelf life, link especially the ones who are hyped. Although a review like: “The first band in a decade to lay serious claim to the Stone Roses throne” (The Guardian) can put you in good stead while you’re starting out, it can also set you en route Destination Doomsville, burdening you with a reputation you simply can’t live up to.

British indie rock band Delays have so far managed to beat the curse. They have gone from strength to strength following the release of their debut album ‘Faded Seaside Glamour’ in 2004. Six years on, the four-piece are set to release their forth album, ‘Star Tiger, Star Ariel’ produced by Duncan Lewis who worked on their first album.

In a tiny room in the basement of music venue Water Rats in King’s Cross – decorated with blue and white fairy lights, a few old shelves and an enormous abstract painting – I join spiritual front man Greg Gilbert (GG) and down-to-earth drummer Rowley (R) before they take the stage at their sold out London gig to talk about their latest album, town criers and livin’ it up at Glastonbury over lime-flavoured Doritos

How would you describe your new album in three words?
GG: Rustic, organic and psychedelic
R: I don’t like organic, it sounds a bit vegetably
GG: OK then; rustic, psychedelic and melancholic
R: Yeah, that sounds better – I second that emotion
GG: Or we could say “Our. Best. Album” – three words – succinct and to the point

What has inspired your latest album?
GG: Our last album had a lot of orchestral arrangements and there was a real urge between the four of us to strip the sound back and become a four-piece band again. With that in mind we started to go for long drives at night along the New Forest, making music to soundtrack the journey. We built the record from the ground up and it was just a case of being inspired by the environment opposed to any concerns about writing a single. We banned the words ‘single’ and ‘commercial’ from the studio.
R: We used to do it all the time; we would say: “I think this one’s a single”, which makes you approach making music differently. We spent a lot of time in Southampton, reacquainting ourselves with the city and each other again, which does come through on the record. The result is a much more personal and honest sound.

How have you found the audience’s response to your new material so far?
GG: We’ve found that people who wouldn’t have liked our previous stuff have been positive about the new album. They’re responding to the fact that it’s a more personal record – they’re getting from it more from us as individuals then a commodity. So far, the people who have heard our record think it’s the best one.
R: The new tracks are going down just as well as our old stuff. It’s a great feeling when the roar for a new song is as enthusiastic as for an old song, like ‘Long Time Coming’.

How do you think your sound has changed over the years?

GG: The first album sounds like a beach, the second album sounds like a club, the third album sounds like a festival and this album sounds like the forest, with the roots growing underneath the city at night making the buildings shake whilst you’re asleep. The first album is quite delicate because we recorded that before we toured so there was a certain amount of discovery. For the second album we worked with Graham Sutton who is genius producer; he brought a real club edge to the record which had a raw but beautiful precision about it.
R: We wrote the third album with the approach that it would be amazing at a festival; it’s big and bombastic and sounds like you’re playing it to 100,000 people rather then making a record for headphones.
GG: This album’s much more abstract; you can hear this on a beach in Scandinavia at two in the morning with mist flowing in the morning. We were trying to create a record which maintained a mood and an atmosphere which carries you into different surroundings. I think the best records take you to different worlds and that’s what we tried to emulate.
R: It’s not necessarily one genre of music. There’s a certain atmosphere which you can’t quite put your finger on, but it works for late night drives with aerial views over the city.

What’s your proudest achievement to date?
GG: To me it’s the fact that we’re about to release our fourth album and our songs are still playing on the radio. Very few bands get to make four albums so that makes me feel very proud. We’ve been around since 2004 and we’ve managed to sustain and grow our fan base in a way that has been pure because there is no hype now around what we do.

What’s the best gig you’ve ever played?
R: I’ve been going to Glastonbury for years so to play there was amazing. I was really ill on the day and I came so close to calling the others to say I couldn’t do it, but by the time it came to going on stage I’d never felt so healthy in all my life – Glastonbury has that effect, it wakes you up. There was another time when we played in Mexico City; we were headlining on one of the nights at a festival called ‘Manifest’ and we had no idea how big it was going to be. There were 6,000 people crammed into a wrestling/bullfighting arena all chanting ‘Delays, Delays!”. We were slightly in shock for the first couple of numbers.

Did you have any ridiculous demands on your rider in the early days that you don’t feel embarrassed about fessing up to now?
R: I don’t think our rider has changed much since the start; just the same stuff: vodka, beer, water bottles. In the beginning we did have one thing that we thought would be great to collect, which was to have a picture of the local mayor from every town where we played. The only one we got in the end was from Gloucester where they gave us a picture of the town crier which they also got signed – that was ace!

Now that you have played with your long-term idols the Manic Street Preachers, who would you most like to support?
GG: I always come back to Prince. I’m also pretty obsessed with Scott Walker at the moment – he’s the musician I most admire. I’m not sure how we’d go down with his audience but he’s awesome.
R: It’s still The (Rolling) Stones for me. Apparently we did get an offer to support them in Vienna about three years ago but we were already booked in for a festival in Wales on the same day.
GG: Keith Richards is pretty much top of the tree when it comes to rock and roll. Hopefully the opportunity will come up again…

Delays release their fourth album ‘Star Tiger, Star Ariel on 21st June 2010 on Lookout Mountain Records, preceded by the debut track ‘Unsung’ on 14th June.


Sweden is a small country but it has produced some big exports. Whether it’s infectious pop, ailment affordable furniture or fashionable, well-priced clothes (take a stab at guessing the brands!), the Swedes know what it takes to satisfy their consumers. Now if we extend these categories to ‘hip young musicians’, you’ll find that they have their bases covered here too.

We first featured Lykke Li back in February 2008 when she was just an emerging artist, relatively fresh to the gig circuit. Since then, she has well and truly established a name for herself amongst the underground and commercial elite of the music scene, building up a set of credentials to leave most of her peers looking on with green-eyed envy.

She released her debut album ‘Youth Novels‘ to critical acclaim in 2008 and has since performed with The Roots and hip hop legend Q-Tip, collaborated with Kayne West and MIA, and currently features on a track called ‘Miss It So Much’ on Roysopp’s latest album. As if that weren’t enough, she also penned the track ‘Possibility’ for the second installment of lovey-dovey vampire Twilight saga ‘New Moon’, gaining herself a healthy teen following in the process.

On the award front, Lykke’s musical talent and fashion sense have not gone unnoticed; she has received nominations for “Best Video” and “Best Female Artist” at the Swedish Grammy Awards and was voted “Best Dressed Woman” at the Swedish Elle Magazine Awards in 2009. Is there an end to this list of fabulousness?? (And she’s only 24!)

Dressed in an oversized black tassled jacket, a short black mini-skirt, bulky black boots and lashings of thick black eye make-up (and with few words), on meeting Lykke, I couldn’t help but feel that she exuded the demeanor of a slightly irked teenager.

I caught up with the Swedish starlet briefly, prior to her set at the Volvo Subject 60 launch party in London last week, for a rather intriguing interview in a drafty stairwell to talk about her international background, performing in front of big crowds and desert island necessities…

So how are you feeling about your set tonight?
Yeah, I’m looking forward to it. I’m going to do some new songs tonight which I haven’t done before. The sets are also going to be more acoustic so it will be different and quite interesting.

You’ve had a very international upbringing – have you found that this has influenced your music?

I don’t know because I’ve never known any different. I don’t know how I would write music if I only lived in one place. I feel that my music comes more from within – not so much from the outside.

Who are your biggest musical influences to date?
There are just so many. I don’t really listen to a lot of new music. I get really inspired by weird chanting, like Voodoo music. I recently found these field recordings from the 1920s which I’ve been listening to a lot.

What bands currently excite you?
I really enjoy Beach House – the singer has a great voice and their songs are very well written. I am also listening to The Big Pink and a lot too who have an interesting sound. Of course, there’s always Leonard Cohen.

How have you found the transition of playing in big venues compared to small venues?
It’s been fine although I still enjoy playing small venues the most because there’s more of an intimacy you share with your audience.

How do you find playing in front of a UK audience in comparison to a Swedish audience?
It’s kind of crazy because I almost never play in Sweden; it’s so rare. I guess every audience is different but I find that in big cities, people tend to be slightly more reserved – there’s more of an effort that people make to be cool.

What has been your most memorable gig to date?
Last summer there was a festival on an island just outside Holland so we had to take the smallest boat to get there, but it was during severe storms and the water was really rough. Everyone on the boat thought that we were going to die. And then there was the coming back part when we were super drunk in the middle of the night. It was crazy but we had a great time.

Who would you most like to work with?
Leonard Cohen as always.

What’s the best piece of advice you can offer someone starting out?
It’s hard to maintain yourself in this industry. I think the main thing I would say is to be honest and always stay true to yourself. It’s clichéd but it’s true.

What are you most looking forward to this summer?
I’m looking forward to going for a swim in the lakes in Sweden when it’s finished. It’s going to be a long summer for me as I’ll going to be in the studio for most of it. It’s exciting but I can’t sleep anymore because I’m thinking so much – my brain is working all the time.

What three items would you bring with you if you on a desert island?
A hot man, a Swiss army knife and some erotic novels by Anaïs Nin.

I always look forward to the Northumbria University BA fashion degree show for two reasons. One, shop because it’s always effing good – the innovation, pills technique and creativity on display is second to pretty much nobody at Graduate Fashion Week. Secondly, viagra dosage I studied at the university, so this review might seem like a big fat plate of bias – I assure you, though, that it isn’t.

Nestled on the front row in between Style Savage Steve and the ever wonderful Hilary Alexander (who bopped, sketched and scribbled her way through the show) I was a little concerned that my big lens (said the actress to the bishop) might block the view of either of these fashion journalists. Neither said anything though, so I think I got away with it.

Opening the show with an explosion of glam-rock-meets-Elvis-meets-Lady-Gaga, Naomi New presented a very polished micro-collection featuring exaggerated shoulders of leather, spikes and studs, and horse-hair tails. Models strutted back and forth with real sex appeal and the quality of Naomi’s craftsmanship looked, from what I could see, incredible.

The key theme in this year’s show was digital prints, and it’s a testament to the late, great Alexander McQueen’s legacy that this is such a mainstay on graduate catwalks. Faye Chamberlain’s was the most striking of collections, owing to its wild neon prints reminiscent of MIA’s Kala album cover, and blingy embellishment. Short, short dresses with spikey hips challenged the traditional constraints of the female form.

Further print patrons included the work of Sophie Dee and Ludmila Maida. Sophie Dee presented a feminine, playful collection of vibrant prints, micro shorts and bubble skirts, accessorised with childlike objects such as candy floss and helium balloons, harping back to the glory days of the seaside. Ludmila Maida’s collection was a slightly more mature one, with elegant maxi dresses in neon, gathered into sections to create flattering asymmetrical shapes.

Gemma Williamson also hopped on the print train, with her slightly eery collection making use of religious iconography.


Illustration by Gemma Williamson from her graduate work

Menswear was, as always, well represented; one of the few menswear graduates to win the prestigious Gold Award in recent years was a Northumbria student. Sara Wilson set the standard with a mixture of soft tailoring and Japanese influence – loose fitting blazers were teamed with skinny trousers and shorts, while snood-like pieces of material attempted to cover the face, giving each outfit a martial-art feel.

Louise Dickinson’s inspired outfits seemed to draw influence from historical Britain and tradition in general. An oversized Barbour-style jacket here and a triangular-shaped cape printed with a vintage map there made for a intriguing and genuinely unique collection.

But it was Caroline Rowland’s eccentric tailoring that captured my imagination the most. A bit Sebastian Flyte, a bit Dries Van Noten, it was the perfect mix of traditional tailoring and quirky design flair. Ill-fitting gingham shirts (I presume on purpose) were teamed with tucked-in waistcoats and patterned bow ties, while cropped blazers looked great with high-waisted tailored trousers. You can never go wrong with a sock suspender either.

And now for a quick round of some of my favourite womesnwear collections. It’ll have to be a whistle-stop tour because I have 3 other shows to write up and I’m having my hair cut in an hour.

One of my absolute faves was Julie Perry, who combined body-concious all-in-ones with Meccano-style leather creations. These outfits had real sex appeal – not one for the supermarket but definitely for the fierce fashionista who isn’t afraid to show off. Julie’s pieces were architectural in shape and hinted at a little bit of kink.


Illustration by Julie Perry from her graduate work

Holly Farrar’s super sleek collection toyed with masculine tailoring and models had structured shoulders with outfits tapering downwards. Defined v-necklines gave the outfits an overall geometric look and were very sophisticated indeed.


Illustration by Holly Farrar from her graduate work

These gemoetric-slash-linear-slash-structured themes ran through many a collection, executed most effectively by Stephanie Price. Her futuristic collection married materials with aesthetic appeal with flattering shapes – mesh covered body-concious shift dresses had a dazzling effect, as did this dynamic jacket…


Illustrations by Stephanie Price, from her graduate work

Closing the show was Victoria Kirby, who had clearly been selected for her fresh innovation and coutourier-like craftsmanship. Elegant floor sweepers made from silk and velour had the appearance of two dresses in one, cut and merged down the middle. Exaggerating the shoulders and synching in at the waist created beautiful feminine shapes that flattered.


Illustration by Victoria Kirby, from her graduate work

All photography by Matt Bramford

Photograph by Vanya Sacha

Prior to the General Election, about it Amelia’s Magazine interviewed Amisha Ghadiali about her new project Think Act Vote. As the dust settles on the birth of the coalition, this site Amelia’s Magazine caught up with Amisha to find out about the Think Act Vote Poetry competition, how to be involved with the The Future I Choose Anthology (deadline the end of September, what are you waiting for?) and to find out where Think Act Vote will be for the remaining days of summer. (Hint! 13th – 15th August finds Think Act Vote at Vintage at Goodwood, for more details read the interview!)

How did Think Act Vote spend the election night?

The night before we had our amazing Think Act Vote party at The City and Arts Music Project, where we revealed the winner of our poetry competition, with live music from the Delirium Tremens and did a Think Act Vote Photobooth.

On election day, I cast my vote and then had to pack and head to the airport. My brother was graduating from film school at NYU Tisch Asia on the Friday in Singapore so I had to choose between watching the results live or being at the graduation.

I really wanted to go to the election party at the Hub Kings Cross hosted by NEF and Future Gov, and also the Billbored party. They looked really fun. There was no live coverage on the plane!

Showpiece by Beautiful Soul for Think Act Vote: Photograph by Dominic Clarke

What was your desired General Election outcome?

I can’t say I had one that was possible. I was hoping there would be a more inspirational leader in the race. But under the circumstances, I was hoping for a coalition.

Why were you hoping “under the circumstances’ for a coalition?

I don’t know; there wasn’t an ideal choice there for me. I just want a progressive government. I think the real issue is our system. We need parliamentary reform, this should have happened before this election, but hopefully it has shown Westminster that the current system doesn’t work.

I would like to see a system that allows more independent candidates to get into parliament. There is an argument that this will allow too many people from the far right to get into power, but actually we proved in this election that good old fashioned campaigning can keep the far right at bay.

I think it would be exciting for our country if we had more independents, as I think there are a lot of interesting individuals out there that would be interested in standing for parliament but don’t want to join a particular party.

Campaigns Group at Time for Tea. Photograph by Vanya Sacha

As the hung parliament reality dawned, whilst you were in America. Were you able to follow the developments in the Lib-Lab and Lib-Con talks?

It was strange. I wasn’t watching the TV news, so was seeing it all from the internet. I would have liked to experience it here and to have taken in the atmosphere.

From far away it seemed like utter madness, in any project, you plan for different circumstances. So I did find it strange that the Lib Dems hadn’t already decided what they wanted to do if this situation occurred.

What did you think to the press coverage during the General Election Aftermath (I found the ‘squatting’ headlines referring to Gordon Brown particularly unhelpful)?

Again from a distance, it did seem like a country in chaos. That nobody had a clue what to do. But yes I agree referring the Prime Minister as squatting is never going to be helpful!

Photograph by Deepti V. Patel

What were your initial thoughts on the Con-Lib Government?

Surprise, that the Lib Dems had chosen for the country to have a Tory Prime Minister. I would have thought that this would be the last thing they would ever want to happen. But I thought it was interesting that things would have to be passed through such differing views.

As the reality of the cuts loom, have your opinions changed towards the effectiveness of the Coalition Relationship?

I think it is a bit confusing, I don’t feel like Nick Clegg and the Lib Dems have shone through in any way. It does feel more like a Conservative government. I know that we are going through a hard time at the moment with the national deficit and the recession, but they have made some cuts to things that could be really important. For example totally cutting the Sustainable Development Commission and The UK Film Council.

Photograph by Vanya Sacha

Earlier this summer, you attended a Compass Conference – could you describe to Amelia’s Magazine readers the nature of these political events?

There are various political conferences that take place, I have been involved with Compass for the past four years. I used to be on the Compass youth management committee.

Compass was set up by Neal Lawson and is an umbrella organisation for progressive politics, bringing together politicians of all parties, pressure groups, trade unions, think tanks, NGOs, academics, activists, campaigners and individuals. They hold an annual conference every summer to discuss ideas.

There is an opening address in the main hall which this year had Caroline Lucas MP on the panel, and a closing address which had Pam Giddy, POWER 2010, Jon Cruddas MP & Chuka Umunna MP. There was also a Labour Leaders Debate which was quite interesting to see live.

The rest of the day is filled with smaller seminars, covering over 30 topics including Climate Change“>Climate Change, Parliamentary Reform, Tax Justice, The NHS, Feminist Issues and Poverty.

It is an opportunity to think through alternatives to the ways problems are currently being tackled, have open discussions, ask questions and be inspired.

Photograph by Maciej Groman

What are Think Act Vote’s recommendations for making your vote count everday?

It is just about thinking about what is important to you, and finding ways to take action and get your voice heard. Whether that is through supporting campaigns, or thinking twice about what you spend your money on.

If you haven’t yet, a good place to start is by contributing to our book. Ask yourself the question – What is The Future You Choose?
You might just give yourself the answer of what to do next..

You can read some examples and contribute online.

What are Think Act Vote plans for the rest of the summer?

More, more, more. We have been doing Think Act Vote Photobooths, and running around music festivals taking photos and getting people to take part. So we are going to carry this on until the end of September.

Ethical Fashion Green Sunday. Photograph by LUDOVIC DES COGNETS.

Where can you find out about the Photobooth events?

We do these events often, keep your eyes on our facebook page and the events page on the Think Act Vote website. Apart from the festivals, we are planning various other venues around London over the next seven weeks.

We are trying to find interesting venues, like the Union Street Orchard for example.

The release date for the The Future I Choose anthology has been delayed, what were the reasons behind this decision?

We had such a great response and more than enough content to publish the book straight after the election, but thought it made sense to get more people to take part over the summer.

Also we didn’t want to send out the message that you only get a choice in The Future You Choose in the run up to an election, because the whole point of our campaign is that you get that choice every day.


Playsuit by Tara Starlet for Think Act Vote: photograph by Dominic Clarke

Have you been working with new fashion designers since Amelia’s Magazine interviewed you? I see the blog mentions: Nancy Dee and Miksani?

We have been sharing on our site the full stories of the Think Act Vote Refashioned pieces, and in some cases instructions on how to make them.

The designers that took part were Ciel, Ada Zandition, Nancy Dee, Miksani, Junky Styling, TRAIDremade, Beautiful Soul and Tara Starlet. Other designers really wanted to take part but couldn’t at the time as they were out of the country, we might get them to do a little something.

The MA students on the Fashion & The Environment project at London College of Fashion are working on something for us now, which we can’t wait to see!

Photograph by Deepti V. Patel

What does the Think Act Vote campaign mean after the election?

Although inspired by the election, the campaign was never about voting in the election. It is about understanding that everyday we all express the future we choose by how we spend our time, money and energy. It’s about inspiring ourselves and others to live a life that reflects what we actually want from our future when we stop to think about it.

The ‘Vote’ is ours, it is about taking that word away from politicians as something we give to them every four years. About us not being afraid to use political language in our every day lives in a positive way.

I know that having Vote in the campaign name has put many people off it, and even a lot of my friends have thought it was about voting in elections until I explained that.

But I think it is important to be aware that everything we do is political and that every day we make choices that shape our world.

Photograph by Deepti V.Patel

Olivia Sprinkel, Winner of the poetry competition was announced on the night of the Think Act Vote Party, How was this decision made?

The poetry competition was judged by John Bird and Shane Solanki. The shortlist was read out at the party and went down really well.

Even though the competition is over, everyone is still welcome to answer our question – What’s The Future You Choose with a poem. It might end up in our book!

What’s next for Think Act Vote?

We are really excited about Vintage at Goodwood this weekend! We are doing Think Act Vote Refashioned workshops in the sustainability area where you can make your very own Think Act Vote Refashioned Dress. We will also be doing photoshoots, meet us outside our tent after our workshops.

I am also doing a talk in the talk tent on ethical fashion and creative activism.

This weekend (13th – 14th August 2010) finds Think Act Vote participating in Vintage at Goodwood’s, Sustainable Design Workshops. Find the the Think Act Vote team at 11-1 and 3-6 on Friday and between 1-4 adn 4-7 on Saturday and Sunday.
NB: sadly we can’t attend to report on this workshop: read more about why here.

From the Think Act Vote Team:

“It is an invitation for you to take part in Think Act Vote Refashioned. You can make your very own Think Act Vote one off piece and then have it photographed to be in our book, as well as a post online about how you went about your customisation.

You will be in very capable hands as the workshops will be led by Laura Metcalf and Alison Lewis who met on set of a channel 4 television pilot, they have been working together most recently on alterations and repairing vintage clothes at Clerkenwell Vintage Fair in London.”

Amisha Ghadiali will be interviewed by Leonora Oppenheim about Ethical Fashion and Creative Activism at 5pm on Saturday in the Talk Tent. This is an event not to be missed!

What’s the Future You Choose?

Categories ,Ada Zandition, ,Billbored, ,Compass, ,Future Gov, ,Junky Styling, ,Kings Cross, ,Not Just a Label, ,Photobooth, ,poetry, ,talks, ,Tara Starlet, ,Tara Starlett, ,The Future I Choose, ,The Hub, ,The New Economics, ,Think Act Vote, ,Vintage at Goodwood, ,What’s the Future You Choose?

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Amelia’s Magazine | Shea Alchemy: Natural Handmade Skincare

Joe Worricker by Karina Yarv
Joe Worricker by Karina Yarv.

Joe Worricker was indeed wearing stars on his face, generic as declared on twitter twenty minutes before I arrived at his gig. I could hear Joe’s idiosyncratic voice even as I raced into this industry thick showcase at new venue XOYO, buy located just behind the main Old Street thoroughfare. He was also wearing the same clothes that he sports in his Finger-Waggers video (digital download out this week, sales though as Joe was only too happy to admit, easily downloadable somewhere online for free.)

Joe Worricker-XOYO-Photo by Amelia Gregory
Joe Worricker at XOYO. All photography by Amelia Gregory.

Joe Worricker by Sarah Ushurhe
Joe Worricker by Sarah Ushurhe.

A whole 45 minutes later I was still somewhat struggling to describe Joe, who sings with a session-type band that wouldn’t look out of place on the X Factor – but then this is the lad who auditioned for that very show… and was turned down. “I think they were scared of my voice” he told me in our earlier interview. And he does indeed have an almighty set of curiously old-fashioned lungs, somewhat at odds with his outwardly trendy demeanour.

Joe Worricker by Fay Morrow
Joe Worricker by Fay Morrow.

He swung through a set which included some slow tempo tales of weddings and fairytales, before returning to his trademark upbeat tracks. “We’ve got two fun ones now, don’t worry,” he told his many friends in the audience, including what I can only presume was his granny sat pride of place in the front row, and another relative who was doing his best impression of the funky chicken.

Joe Worricker at XOYO. All photography by Amelia Gregory.
Joe Worriker by Sarah Ushurhe
Joe Worricker by Sarah Ushurhe.

Joe Worricker is an intriguing proposition for Rough Trade. He’s poppy – he fronts a band without an instrument – dance-y, and a whole lot of soulful. Who knows where he fits into the current market place, but that distinctive voice paired with some jaunty tunes could well make him the next big thing. One thing’s for sure, anyone who puts their granny in the front row at their debut gig gets my vote. And bless, being the polite lad he is, he even thanked me on twitter.

Joe Worricker XOXO granny

Go check him out. And read my interview with him here.
Joe Worricker was indeed wearing stars on his face, about it as declared on twitter twenty minutes before I arrived at his gig. I could her Joe’s idiosyncratic voice even as I raced into this industry thick showcase at new venue XOYO, viagra 100mg located just behind the main Old Street thoroughfare. He was also wearing the same clothes that he sports in his Finger-Waggers video (digital download out this week, though as Joe was only too happy to admit, easily downloadable somewhere online for free.)

A whole 45 minutes later I was still somewhat struggling to describe Joe, who sings with a session-type band that wouldn’t look out of place on the X Factor – but then this is the lad who auditioned for that very show… and was turned down. “I think they were scared of my voice” he told me in our earlier interview. And he does indeed have an almighty set of curiously old-fashioned lungs, somewhat at odds with his outwardly trendy demeanour.

He swung through a set which included some slow tempo tales of weddings and fairytales, before returning to his trademark upbeat tracks. “We’ve got two fun ones now, don’t worry,” he told his many friends in the audience, including what I can only presume was his granny sat pride of place in the front row, and another relative who was doing his best impression of the funky chicken.

Joe Worricker is an intriguing proposition for Rough Trade. He’s poppy – he fronts a band without an instrument – dance-y, and a whole lot of soulful. I’m not entirely sure where he fits into the current market place, but that distinctive voice paired with some jaunty tunes could well make him the next big thing. One thing’s for sure, anyone who puts their granny in the front row at their debut gig gets my vote. Go check him out.

Being the polite lad he is, he even thanked me for coming on twitter.

Joe Worricker was indeed wearing stars on his face, this site as declared on twitter twenty minutes before I arrived at his gig. I could her Joe’s idiosyncratic voice even as I raced into this industry thick showcase at new venue XOYO, recipe located just behind the main Old Street thoroughfare. He was also wearing the same clothes that he sports in his Finger-Waggers video (digital download out this week, though as Joe was only too happy to admit, easily downloadable somewhere online for free.)

A whole 45 minutes later I was still somewhat struggling to describe Joe, who sings with a session-type band that wouldn’t look out of place on the X Factor – but then this is the lad who auditioned for that very show… and was turned down. “I think they were scared of my voice” he told me in our earlier interview. And he does indeed have an almighty set of curiously old-fashioned lungs, somewhat at odds with his outwardly trendy demeanour.

He swung through a set which included some slow tempo tales of weddings and fairytales, before returning to his trademark upbeat tracks. “We’ve got two fun ones now, don’t worry,” he told his many friends in the audience, including what I can only presume was his granny sat pride of place in the front row, and another relative who was doing his best impression of the funky chicken.

Joe Worricker is an intriguing proposition for Rough Trade. He’s poppy – he fronts a band without an instrument – dance-y, and a whole lot of soulful. I’m not entirely sure where he fits into the current market place, but that distinctive voice paired with some jaunty tunes could well make him the next big thing. One thing’s for sure, anyone who puts their granny in the front row at their debut gig gets my vote. And bless, being the polite lad he is he even thanked me on twitter.

Go check him out. And read my interview with him here.
Joe Worricker was indeed wearing stars on his face, story as declared on twitter twenty minutes before I arrived at his gig. I could her Joe’s idiosyncratic voice even as I raced into this industry thick showcase at new venue XOYO, story located just behind the main Old Street thoroughfare. He was also wearing the same clothes that he sports in his Finger-Waggers video (digital download out this week, buy information pills though as Joe was only too happy to admit, easily downloadable somewhere online for free.)

A whole 45 minutes later I was still somewhat struggling to describe Joe, who sings with a session-type band that wouldn’t look out of place on the X Factor – but then this is the lad who auditioned for that very show… and was turned down. “I think they were scared of my voice” he told me in our earlier interview. And he does indeed have an almighty set of curiously old-fashioned lungs, somewhat at odds with his outwardly trendy demeanour.

He swung through a set which included some slow tempo tales of weddings and fairytales, before returning to his trademark upbeat tracks. “We’ve got two fun ones now, don’t worry,” he told his many friends in the audience, including what I can only presume was his granny sat pride of place in the front row, and another relative who was doing his best impression of the funky chicken.

Joe Worricker is an intriguing proposition for Rough Trade. He’s poppy – he fronts a band without an instrument – dance-y, and a whole lot of soulful. I’m not entirely sure where he fits into the current market place, but that distinctive voice paired with some jaunty tunes could well make him the next big thing. One thing’s for sure, anyone who puts their granny in the front row at their debut gig gets my vote. And bless, being the polite lad he is he even thanked me on twitter.

Go check him out. And read my interview with him here.
Shea Alchemy by Cat Palairet
Shea Alchemy by Cat Palairet.

I am a big fan of cottage industries – after all, cialis 40mg I am one myself. In the first of an ongoing series that will profile ethical skincare and makeup brands, let me introduce you to Shea Alchemy founder Sally Mumford. Having discovered her creams some years ago (at a market) I can indeed testify that they are very yummy… Here she talks about how she set up her business and why it is possible to avoid spending a fortune on good quality natural skincare.

Shea Alchemy founder Sally Mumford by Charlotte Hoyle
Shea Alchemy founder Sally Mumford by Charlotte Hoyle.

What did you do before you set up Shea Alchemy?
I was marketing manager at Random House publishers. Absolutely nothing to do with skincare. After having my kids I wanted to be around at home more so I went freelance from home as a graphic designer and copywriter. This all sounds totally unrelated but has actually helped me set up the business as I haven’t had to pay designers or marketing people which would have cost a fortune and I did know about running a business.

Shea Alchemy pots

What prompted you to set up shop? Where did you learn how to make skincare products and where would you recommend that budding skin magicians go to train?
I went to stay with a friend in the States when I was a freelance designer and met a woman who was really into natural skincare who told me all about all the rubbish that is in so many commercial skin creams. I was pretty horrified and bought some ‘natural’ creams made by a company called Arbonne. I loved them but they were INCREDIBLY expensive. When they ran out I looked at the ingredients list and, being a practical kind of person, (and miserly), I thought I’m sure I could make this myself and save myself £100’s. So, I bought a natural beauty recipe book from Amazon and with Claire, my daughter, I set off to Neal’s Yard and spent a fortune on natural ingredients (far more than £100 in the end) and came home and had fun in the kitchen. We squashed beetroot through sieves, blocked the sink with melted beeswax and made all kinds of weird and wonderful concoctions. That was just the beginning but I got hooked on it. I did loads of reading, experimenting and talking to various chemists and toxicologists. I researched ingredient properties and finally, once I had decided I wanted to sell my creams, rather than just giving them to friends and family as I had been – I went on a course run by Aromantic in Fulham to find out how to make sure they didn’t curdle or go off and to learn about the legal side of things.

Shea Alchemy by Alison Day
Shea Alchemy by Alison Day.

Why Shea Butter? Do you ever feel tempted to throw another substitute product in the mix?
On that first Neal’s Yard trip in 2003 we bought some shea butter just because it was in one of the recipes I fancied making. I really liked its texture and the feel of it on my skin. When I read about its properties I decided to make it the theme of my creams. Shea butter is fantastically good for the skin and has been used for centuries in Africa as a natural skin moisturiser. It helps heal scars, offers natural sun protection, soothes eczema and a whole range of dry skin conditions and is also used as a hair conditioner. We mix it with other ingredients though as in its basic unrefined form it is hard and wax like and needs warming before use.

How do you source your shea butter? What led you to Ghana?
We get our fairtrade, unrefined shea butter via a child rights organisation in Ghana called Afrikids and it is made in a woman’s fairtrade cooperative. Ghana is the main place for Shea butter and as a friend of mine had some Ghanaian contacts it seemed the natural place to head for.

SheaAlchemyBottleIllustration_by_JessGu
Illustration by Jess Gurr.

What other products do you add to the shea butter and where do you find these?
We use organic oils such as olive, apricot kernel, thistle and avocado, aloe vera, horse chestnut extract and cocoa butter. We use spring water which we get from my cousin’s farm in Northants where they have a natural spring. They bottle and sell their water and I am sure this is why our creams are so good for sensitive skins because our water is SOOOO pure. We use an emulsifier – cetyl alcohol, which comes from coconut oil – to blend the fats and the water together. We scent the creams with organic essential oils. All our ingredients are sourced from different companies.

Can you explain a bit of the process behind the making your products?
It’s a cross between cooking and chemistry! Lots of heating, cooling, whisking and stirring. Heating has to be very precise and timing is crucial. In the early days we had loads of disasters with curdled messes in saucepans but now we have it down to a fine art. The cooks in the company are Prue (my sister), Emma (my oldest friend) and me. Emma has a science background and that helps a lot.

Shea Alchemy by Karina Yarv
Shea Alchemy market stall by Karina Yarv.

Why is selling in markets so important to you, and which markets do you sell in?
Selling at markets is great because it really keeps you in touch with the people who buy our stuff and what they want. We love the feedback and because we are a tiny company we can actually act on it. If people say they love the smell of geranium for example – we go and get organic essential oil of geranium and add it to stuff. If people show interest in hemp oil for example or blackcurrant seed or blackseed oil etc (as they have done) we can add it to products. We do have to get every recipe toxicology tested though before selling it so its not totally ad hoc. We sell at Broadway Market in London Fields every Saturday and Brick Lane Upmarket in the Truman Brewery on Sundays. We also do one off markets in York (we are there loads over Christmas), Suffolk, Brighton etc. Our website is regularly updated with our plans for the next month and every Friday we confirm our venues via twitter. I chose Broadway and Brick Lane as regular markets because they are GREAT venues and I love being there! Lots of people, lots of great stalls and really friendly stall holders. If I am going to spend my weekends working I want to make sure I am going to enjoy myself.

How do you work between Crouch End and York?
I am based in Crouch End and make stuff in my kitchen and sell at markets in London. Emma makes it in her kitchen in York,  services most of the web orders and sells at York markets. My sister, Prue, makes creams in her kitchen in Northants and brings batches of cream up to me on a weekly basis.

SheaAlchemy by Reena Makwana
Illustration by Reena Makwana.

What are your new products?
Our new products are Cyclists’ Sore Bits Cream and Cyclists All Weather Face protection because we have had loads of cyclists asking for specialist creams – particularly on Broadway market. We also do a blusher and tinted moisturiser because it is simple to just add mineral tints to our existing creams. We don’t have plans to extend the make up range but these two products fit comfortably with the rest of our products.

All your products come in distinctive little tins and pots – why have you decided to package them in this way and what inspired the distinctive bright design?
I just liked the idea of tins because they are really practical, unsquashable and have a kind of basic honesty about them – no fake bottoms here. I did some basic market research before becoming a Ltd company and the results of the survey I did showed that people wanted something a bit different that would stand out from the endless white boxes. I design all our packaging myself and I love bright colours. I looked at lots of Ghanaian batiks for inspiration and the borders of all our tins are based on a batik I liked.

Shea Alchemy Stall by Charlotte Hoyle
Shea Alchemy Stall by Charlotte Hoyle.

Why are gift boxes such a good idea for a small brand like yours?
I think people like to buy presents that are packaged in some way so it made sense to put combinations of creams together. I have to admit I love little bags, boxes, tissue and ribbon so it gave me a great excuse to go and spend loads of money at the packaging factory!

What are your dreams for the future of your brand?
Oh wow … Well, I think we want to stay small. This company is a lifestyle for us rather than an ambition to make mega bucks. We like messing around in the kitchen and making lovely products. If we were to go into shops and get big, our recipes would have to be made in a factory, we would need a distribution network and a production line and who wants to spend their days dealing with all that hassle and the stress of borrowing large amounts of money? If we just sell online and at markets the other great thing is we can keep our prices very competitive because our overheads are massively reduced.  We do want to make a bit more money than we do at the moment though … I think online sales are the way to go. So check out our website www.sheaalchemy.co.uk and start doing your christmas shopping!

Categories ,Afrikids, ,Alison Day, ,aloe vera, ,apricot kernel, ,Arbonne, ,Aromantic, ,Avocado, ,Brick Lane, ,Broadway Market, ,Cat Palairet, ,Charlotte Hoyle, ,Chemistry, ,Cocoa Butter, ,course, ,Crouch End, ,cycling, ,fairtrade, ,ghana, ,horse chestnut extract, ,Jess Gurr, ,Karina Yarv, ,Kitchen, ,Market Stalls, ,Neal’s Yard, ,Olive Oil, ,organic, ,Random House, ,Reena Makwana, ,Sally, ,Sally Mumford, ,Shea Alchemy, ,Shea Butter, ,Skincare, ,Sunday Upmarket, ,Thistle, ,Truman Brewery, ,York

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Amelia’s Magazine | Shea Alchemy: Natural Handmade Skincare

Shea Alchemy by Cat Palairet
Shea Alchemy by Cat Palairet.

I am a big fan of cottage industries – after all, I am one myself. In the first of an ongoing series that will profile ethical skincare and makeup brands, let me introduce you to Shea Alchemy founder Sally Mumford. Having discovered her creams some years ago (at a market) I can indeed testify that they are very yummy… Here she talks about how she set up her business and why it is possible to avoid spending a fortune on good quality natural skincare.

Shea Alchemy founder Sally Mumford by Charlotte Hoyle
Shea Alchemy founder Sally Mumford by Charlotte Hoyle.

What did you do before you set up Shea Alchemy?
I was marketing manager at Random House publishers. Absolutely nothing to do with skincare. After having my kids I wanted to be around at home more so I went freelance from home as a graphic designer and copywriter. This all sounds totally unrelated but has actually helped me set up the business as I haven’t had to pay designers or marketing people which would have cost a fortune and I did know about running a business.

Shea Alchemy pots

What prompted you to set up shop? Where did you learn how to make skincare products and where would you recommend that budding skin magicians go to train?
I went to stay with a friend in the States when I was a freelance designer and met a woman who was really into natural skincare who told me all about all the rubbish that is in so many commercial skin creams. I was pretty horrified and bought some ‘natural’ creams made by a company called Arbonne. I loved them but they were INCREDIBLY expensive. When they ran out I looked at the ingredients list and, being a practical kind of person, (and miserly), I thought I’m sure I could make this myself and save myself £100’s. So, I bought a natural beauty recipe book from Amazon and with Claire, my daughter, I set off to Neal’s Yard and spent a fortune on natural ingredients (far more than £100 in the end) and came home and had fun in the kitchen. We squashed beetroot through sieves, blocked the sink with melted beeswax and made all kinds of weird and wonderful concoctions. That was just the beginning but I got hooked on it. I did loads of reading, experimenting and talking to various chemists and toxicologists. I researched ingredient properties and finally, once I had decided I wanted to sell my creams, rather than just giving them to friends and family as I had been – I went on a course run by Aromantic in Fulham to find out how to make sure they didn’t curdle or go off and to learn about the legal side of things.

Shea Alchemy by Alison Day
Shea Alchemy by Alison Day.

Why Shea Butter? Do you ever feel tempted to throw another substitute product in the mix?
On that first Neal’s Yard trip in 2003 we bought some shea butter just because it was in one of the recipes I fancied making. I really liked its texture and the feel of it on my skin. When I read about its properties I decided to make it the theme of my creams. Shea butter is fantastically good for the skin and has been used for centuries in Africa as a natural skin moisturiser. It helps heal scars, offers natural sun protection, soothes eczema and a whole range of dry skin conditions and is also used as a hair conditioner. We mix it with other ingredients though as in its basic unrefined form it is hard and wax like and needs warming before use.

How do you source your shea butter? What led you to Ghana?
We get our fairtrade, unrefined shea butter via a child rights organisation in Ghana called Afrikids and it is made in a woman’s fairtrade cooperative. Ghana is the main place for Shea butter and as a friend of mine had some Ghanaian contacts it seemed the natural place to head for.

SheaAlchemyBottleIllustration_by_JessGu
Illustration by Jess Gurr.

What other products do you add to the shea butter and where do you find these?
We use organic oils such as olive, apricot kernel, thistle and avocado, aloe vera, horse chestnut extract and cocoa butter. We use spring water which we get from my cousin’s farm in Northants where they have a natural spring. They bottle and sell their water and I am sure this is why our creams are so good for sensitive skins because our water is SOOOO pure. We use an emulsifier – cetyl alcohol, which comes from coconut oil – to blend the fats and the water together. We scent the creams with organic essential oils. All our ingredients are sourced from different companies.

Can you explain a bit of the process behind the making your products?
It’s a cross between cooking and chemistry! Lots of heating, cooling, whisking and stirring. Heating has to be very precise and timing is crucial. In the early days we had loads of disasters with curdled messes in saucepans but now we have it down to a fine art. The cooks in the company are Prue (my sister), Emma (my oldest friend) and me. Emma has a science background and that helps a lot.

Shea Alchemy by Karina Yarv
Shea Alchemy market stall by Karina Yarv.

Why is selling in markets so important to you, and which markets do you sell in?
Selling at markets is great because it really keeps you in touch with the people who buy our stuff and what they want. We love the feedback and because we are a tiny company we can actually act on it. If people say they love the smell of geranium for example – we go and get organic essential oil of geranium and add it to stuff. If people show interest in hemp oil for example or blackcurrant seed or blackseed oil etc (as they have done) we can add it to products. We do have to get every recipe toxicology tested though before selling it so its not totally ad hoc. We sell at Broadway Market in London Fields every Saturday and Brick Lane Upmarket in the Truman Brewery on Sundays. We also do one off markets in York (we are there loads over Christmas), Suffolk, Brighton etc. Our website is regularly updated with our plans for the next month and every Friday we confirm our venues via twitter. I chose Broadway and Brick Lane as regular markets because they are GREAT venues and I love being there! Lots of people, lots of great stalls and really friendly stall holders. If I am going to spend my weekends working I want to make sure I am going to enjoy myself.

How do you work between Crouch End and York?
I am based in Crouch End and make stuff in my kitchen and sell at markets in London. Emma makes it in her kitchen in York,  services most of the web orders and sells at York markets. My sister, Prue, makes creams in her kitchen in Northants and brings batches of cream up to me on a weekly basis.

SheaAlchemy by Reena Makwana
Illustration by Reena Makwana.

What are your new products?
Our new products are Cyclists’ Sore Bits Cream and Cyclists All Weather Face protection because we have had loads of cyclists asking for specialist creams – particularly on Broadway market. We also do a blusher and tinted moisturiser because it is simple to just add mineral tints to our existing creams. We don’t have plans to extend the make up range but these two products fit comfortably with the rest of our products.

All your products come in distinctive little tins and pots – why have you decided to package them in this way and what inspired the distinctive bright design?
I just liked the idea of tins because they are really practical, unsquashable and have a kind of basic honesty about them – no fake bottoms here. I did some basic market research before becoming a Ltd company and the results of the survey I did showed that people wanted something a bit different that would stand out from the endless white boxes. I design all our packaging myself and I love bright colours. I looked at lots of Ghanaian batiks for inspiration and the borders of all our tins are based on a batik I liked.

Shea Alchemy Stall by Charlotte Hoyle
Shea Alchemy Stall by Charlotte Hoyle.

Why are gift boxes such a good idea for a small brand like yours?
I think people like to buy presents that are packaged in some way so it made sense to put combinations of creams together. I have to admit I love little bags, boxes, tissue and ribbon so it gave me a great excuse to go and spend loads of money at the packaging factory!

What are your dreams for the future of your brand?
Oh wow … Well, I think we want to stay small. This company is a lifestyle for us rather than an ambition to make mega bucks. We like messing around in the kitchen and making lovely products. If we were to go into shops and get big, our recipes would have to be made in a factory, we would need a distribution network and a production line and who wants to spend their days dealing with all that hassle and the stress of borrowing large amounts of money? If we just sell online and at markets the other great thing is we can keep our prices very competitive because our overheads are massively reduced.  We do want to make a bit more money than we do at the moment though … I think online sales are the way to go. So check out our website www.sheaalchemy.co.uk and start doing your christmas shopping!

Categories ,Afrikids, ,Alison Day, ,aloe vera, ,apricot kernel, ,Arbonne, ,Aromantic, ,Avocado, ,Brick Lane, ,Broadway Market, ,Cat Palairet, ,Charlotte Hoyle, ,Chemistry, ,Cocoa Butter, ,course, ,Crouch End, ,cycling, ,fairtrade, ,ghana, ,horse chestnut extract, ,Jess Gurr, ,Karina Yarv, ,Kitchen, ,Market Stalls, ,Neal’s Yard, ,Olive Oil, ,organic, ,Random House, ,Reena Makwana, ,Sally, ,Sally Mumford, ,Shea Alchemy, ,Shea Butter, ,Skincare, ,Sunday Upmarket, ,Thistle, ,Truman Brewery, ,York

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Amelia’s Magazine | The Best of Bust Magazine Christmas Craftacular, London 2010

Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, ambulance but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, page if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, buy I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-seaside sisters owls
Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters accompanied by immortal phrases such as ‘I eat my cake in my pants’. Perfect for the parents who have everything but would nevertheless quite like to add to their piles of amusing kitchen ware.

Bust Craftacular cakes
Gratuitous cake photo…. yum yum. Now what are you waiting for? Step away from the High Street and support these talented artists and makers this Christmas… they are only a click away.

Categories ,andrea garland, ,Beauty, ,Bethnal Green, ,Broadway Market, ,Bust Craftacular, ,craft, ,Dot your Teas and Cross your Eyes, ,East London Design Show, ,Fabric Nation, ,fairtrade, ,James Ward, ,Kingsland Road, ,liberty, ,organic, ,owls, ,Seaside Sisters, ,Shop Jill, ,Skincare, ,Star Wars, ,Tatty Devine, ,Urban Cross Stitch, ,Urban Outfitters, ,Vic Lee, ,vintage, ,Xiang Zeng, ,York Hall

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Amelia’s Magazine | The Best of Bust Magazine Christmas Craftacular, London 2010

Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, ambulance but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, page if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, buy I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-seaside sisters owls
Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters accompanied by immortal phrases such as ‘I eat my cake in my pants’. Perfect for the parents who have everything but would nevertheless quite like to add to their piles of amusing kitchen ware.

Bust Craftacular cakes
Gratuitous cake photo…. yum yum. Now what are you waiting for? Step away from the High Street and support these talented artists and makers this Christmas… they are only a click away.

Categories ,andrea garland, ,Beauty, ,Bethnal Green, ,Broadway Market, ,Bust Craftacular, ,craft, ,Dot your Teas and Cross your Eyes, ,East London Design Show, ,Fabric Nation, ,fairtrade, ,James Ward, ,Kingsland Road, ,liberty, ,organic, ,owls, ,Seaside Sisters, ,Shop Jill, ,Skincare, ,Star Wars, ,Tatty Devine, ,Urban Cross Stitch, ,Urban Outfitters, ,Vic Lee, ,vintage, ,Xiang Zeng, ,York Hall

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Amelia’s Magazine | Now What: University of Brighton Illustration Ba Hons Graduate Show 2012 Review

Now what university of Brighton 2012 -Pippa Toole
Image by Pippa Toole.

There were a host of specially curated graduate design exhibitions in London last week – including work by my old gaff, the University of Brighton. The intriguingly titled Now What took place in trendy Netil House at the north end of Broadway Market, a spacious venue that allowed the graduates to spread out and make imaginative use of the space. Although poor lighting made it hard to take decent photos of some of the work I found plenty of student talent to admire: first up the graduating illustrators, many of whom played extensively with the medium: working in 3D, photography and set design.

Now what university of Brighton 2012 -Lucy Kirk
Now what university of Brighton 2012 -Lucy Kirk
Lucy Kirk describes herself as an illustrator, model maker and farmer’s daughter, and her Farm Sale display featured a delightful combination of energetic line drawings and ceramic models of farm workers and their beasts at work and play.

Now what university of Brighton 2012 -Scarlett Wilson
Now what university of Brighton 2012 -Scarlett Wilson
Now what university of Brighton 2012 -Scarlett Wilson
Beautiful painterly illustrations and interesting mark making from Scarlett Wilson.

Pippa Toole Brighton What Now
Pippa Toole Brighton What Now
Pippa Toole Brighton What Now
Pippa Toole Brighton What Now
I loved Pippa Toole‘s gothic work, inspired by gang culture and slogans on bikes and leather jackets: all tattoos, posturing and meaty limbs.

Now what university of Brighton 2012 Jonathan Andrew Taylor
Now what university of Brighton 2012 Jonathan Andrew Taylor
Jonathan Andrew Taylor had created strange little characters and also has a website called theinternetmakesmetired.com – which features a shaking distressed man crumpled on the floor. I know how he feels at times.

Now what university of Brighton 2012 -Joanna Rutter
Joanna rutter
Joanna Rutter mixed print with textile design in her beautifully laid out display.

Now what university of Brighton 2012 Emily Frances Barrett
Emily Frances Barrett created strange worlds teetering and tilting with wooden Ewok style walkways and platforms bearing exotic plants. I’d like to tell you more about the thought processes behind her models but the website on her business card doesn’t work. Doh.

Now what university of Brighton 2012 -Alex Wells
Now what university of Brighton 2012 -Alex Wells
Inspired by octopi, Alex Wells had created a stunning decorative typeface.

Now what university of Brighton 2012 -Jack Felgate
Now what university of Brighton 2012 -Jack Felgate
Jack Felgate‘s work was titled A General Dissatisfaction with the World and featured an assortment of intriguing subjects painted in photo-realistic style on wood (a nuclear bomb, a penis shaped cacti).

Now what university of Brighton 2012 -Kotryna Abromaityte
Now what university of Brighton 2012 -Kotryna Abromaityte
Black lino cut prints by Kotryna Abromaityte were inspired by folk tales from around the world – most notably a sadistic Lithuanian tale.

amy eyelyn hughes
Strange watery people from Amy Eyelyn Hughes. Nebuchadnezzar: ‘sniggering at a banana or a peculiar shaped tree stump.’

Now what university of Brighton 2012 -Rufus Day
Pretty typography by Mia Warner on skateboards by Rufus Day, clearly an enthusiast (of skating).

Now what university of Brighton 2012 -Zoe Landry
Now what university of Brighton 2012 -Zoe Landry
Now what university of Brighton 2012 -Zoe Landry
Zoe Landry screenprinted on cardboard for Houses to Build. I was also intrigued by The Endless Forest, a small installation consisting of wool, wire and mirrors.

Now what university of Brighton 2012 -Elisa MacDougall
I really like the way that Elisa MacDougall draws people in loose ink brushes: strange that her website too (like theinternetmakesmetired.com) features a cowed person on the floor. What does it all mean?

Now what university of Brighton 2012 -Sarah Julia Clark
Who Runs the World? GIRLS – Genius collaged screenprints featuring well known lyrics bathed in a metallic glow, by avid feminist Sarah Julia Clark of Studio Her.

Now what university of Brighton 2012 -Tom Matthews
Bag Head, Red Face, Cracked Milk, by Tom Matthews.

Now what university of Brighton 2012
For sale: an assortment of brilliant artworks. I really wanted to buy that ace Beyonce poster but I had no money on me. Next up: a review of the graphic designers, also on show at Now What. You can read my reviews of last year’s University of Brighton illustration show here and here.

Categories ,2012, ,3D, ,A General Dissatisfaction with the World, ,Alex Wells, ,Bag Head, ,beyonce, ,Broadway Market, ,Cracked Milk, ,Elisa MacDougall, ,Emily Frances Barrett, ,Farm Sale, ,graduate, ,Houses to Build, ,illustration, ,Jack Felgate, ,Joanna Rutter, ,Jonathan Andrew Taylor, ,Kotryna Abromaityte, ,Lucy Kirk, ,Mia Warner, ,Model Making, ,Nebuchadnezzar, ,Netil House, ,Pippa Toole, ,Red Face, ,review, ,Rufus Day, ,Sarah Julia Clark, ,Scarlett Wilson, ,Set Design, ,Studio Her, ,The Endless Forest, ,Tom Matthews, ,typography, ,University of Brighton, ,Zoe Landry

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Amelia’s Magazine | Now What: University of Brighton Illustration Ba Hons Graduate Show 2012 Review

Now what university of Brighton 2012 -Pippa Toole
Image by Pippa Toole.

There were a host of specially curated graduate design exhibitions in London last week – including work by my old gaff, the University of Brighton. The intriguingly titled Now What took place in trendy Netil House at the north end of Broadway Market, a spacious venue that allowed the graduates to spread out and make imaginative use of the space. Although poor lighting made it hard to take decent photos of some of the work I found plenty of student talent to admire: first up the graduating illustrators, many of whom played extensively with the medium: working in 3D, photography and set design.

Now what university of Brighton 2012 -Lucy Kirk
Now what university of Brighton 2012 -Lucy Kirk
Lucy Kirk describes herself as an illustrator, model maker and farmer’s daughter, and her Farm Sale display featured a delightful combination of energetic line drawings and ceramic models of farm workers and their beasts at work and play.

Now what university of Brighton 2012 -Scarlett Wilson
Now what university of Brighton 2012 -Scarlett Wilson
Now what university of Brighton 2012 -Scarlett Wilson
Beautiful painterly illustrations and interesting mark making from Scarlett Wilson.

Pippa Toole Brighton What Now
Pippa Toole Brighton What Now
Pippa Toole Brighton What Now
Pippa Toole Brighton What Now
I loved Pippa Toole‘s gothic work, inspired by gang culture and slogans on bikes and leather jackets: all tattoos, posturing and meaty limbs.

Now what university of Brighton 2012 Jonathan Andrew Taylor
Now what university of Brighton 2012 Jonathan Andrew Taylor
Jonathan Andrew Taylor had created strange little characters and also has a website called theinternetmakesmetired.com – which features a shaking distressed man crumpled on the floor. I know how he feels at times.

Now what university of Brighton 2012 -Joanna Rutter
Joanna rutter
Joanna Rutter mixed print with textile design in her beautifully laid out display.

Now what university of Brighton 2012 Emily Frances Barrett
Emily Frances Barrett created strange worlds teetering and tilting with wooden Ewok style walkways and platforms bearing exotic plants. I’d like to tell you more about the thought processes behind her models but the website on her business card doesn’t work. Doh.

Now what university of Brighton 2012 -Alex Wells
Now what university of Brighton 2012 -Alex Wells
Inspired by octopi, Alex Wells had created a stunning decorative typeface.

Now what university of Brighton 2012 -Jack Felgate
Now what university of Brighton 2012 -Jack Felgate
Jack Felgate‘s work was titled A General Dissatisfaction with the World and featured an assortment of intriguing subjects painted in photo-realistic style on wood (a nuclear bomb, a penis shaped cacti).

Now what university of Brighton 2012 -Kotryna Abromaityte
Now what university of Brighton 2012 -Kotryna Abromaityte
Black lino cut prints by Kotryna Abromaityte were inspired by folk tales from around the world – most notably a sadistic Lithuanian tale.

amy eyelyn hughes
Strange watery people from Amy Eyelyn Hughes. Nebuchadnezzar: ‘sniggering at a banana or a peculiar shaped tree stump.’

Now what university of Brighton 2012 -Rufus Day
Pretty typography by Mia Warner on skateboards by Rufus Day, clearly an enthusiast (of skating).

Now what university of Brighton 2012 -Zoe Landry
Now what university of Brighton 2012 -Zoe Landry
Now what university of Brighton 2012 -Zoe Landry
Zoe Landry screenprinted on cardboard for Houses to Build. I was also intrigued by The Endless Forest, a small installation consisting of wool, wire and mirrors.

Now what university of Brighton 2012 -Elisa MacDougall
I really like the way that Elisa MacDougall draws people in loose ink brushes: strange that her website too (like theinternetmakesmetired.com) features a cowed person on the floor. What does it all mean?

Now what university of Brighton 2012 -Sarah Julia Clark
Who Runs the World? GIRLS – Genius collaged screenprints featuring well known lyrics bathed in a metallic glow, by avid feminist Sarah Julia Clark of Studio Her.

Now what university of Brighton 2012 -Tom Matthews
Bag Head, Red Face, Cracked Milk, by Tom Matthews.

Now what university of Brighton 2012
For sale: an assortment of brilliant artworks. I really wanted to buy that ace Beyonce poster but I had no money on me. Next up: a review of the graphic designers, also on show at Now What. You can read my reviews of last year’s University of Brighton illustration show here and here.

Categories ,2012, ,3D, ,A General Dissatisfaction with the World, ,Alex Wells, ,Bag Head, ,beyonce, ,Broadway Market, ,Cracked Milk, ,Elisa MacDougall, ,Emily Frances Barrett, ,Farm Sale, ,graduate, ,Houses to Build, ,illustration, ,Jack Felgate, ,Joanna Rutter, ,Jonathan Andrew Taylor, ,Kotryna Abromaityte, ,Lucy Kirk, ,Mia Warner, ,Model Making, ,Nebuchadnezzar, ,Netil House, ,Pippa Toole, ,Red Face, ,review, ,Rufus Day, ,Sarah Julia Clark, ,Scarlett Wilson, ,Set Design, ,Studio Her, ,The Endless Forest, ,Tom Matthews, ,typography, ,University of Brighton, ,Zoe Landry

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Amelia’s Magazine | How to Attract the Opposite Sex: an art seminar/dating opportunity from Details on Request

vampireweekend by Patty Bowman
nila raja explaining by kellie black
Nila Raja by Kellie Black.

Last Thursday I was in Broadway Market to review one of a series of intriguing talks organized by Details on Request, information pills a group of curatorial East London artists, ambulance for Amelia’s Magazine. The talk I’d been asked to cover was about How to Attract the Opposite Sex. Not having had much luck myself recently with attracting and retaining boyfriends, I was eager to find out if there was anything new I could learn.

There was a pretty lively atmosphere in Broadway Market when I turned up for the open air talk, on the pavement outside Off Broadway, the popular and trendy bar hangout, frequented by the more fashionable London Fields locals. Despite the fact that the talk had been delayed from 8pm til 9pm for various reasons, the atmosphere in Broadway Market was perfectly suited to the subject matter, with everyone gathered in a frivolous and light-hearted summer evening mood, jostling outside the bar in anticipation of what promised to be an entertaining discussion. It was also First Thursday of the month which is open gallery night in Hackney, meaning that the crowds were drifting up from Vyner Street towards London Fields in search of alcohol and social interaction.

Nila Raja, who is the striking and exotically beautiful lead singer of Nila and the Rajas hosted our evening discussion. She began by saying to us that whether we attract the opposite sex or not depends so much on the alignment of ‘chance factors like the weather, the flowers, the trees, whether the sun is shining’…

Antonia-Parker-How-To-Attract-The-Opposite-Sex
Illustration by Antonia Parker.

She then selected one guy and one girl from the group to pose as models. Taking the girl she asked her to walk as she normally would in front of us. Nila then summoned her back and asked her to pin back her shoulders and stick out her chest before attempting the same entrance again. This time her posture was noticeably improved. “Look”, exclaimed Nila, “See what a difference something that simple can make to how you present yourself?”

Nila then took the bearded man in his khaki military jacket with shiny brass buttons, complimenting him on his bold fashion sense and explained how he could get a girl on her own at a party, by asking her if she wanted to come outside for a smoke with him. Some of us guffawed out loud at this suggestion, because the unhealthy stigma attached to smoking and the bad breath linked to it, is anathema to most people nowadays. But some of us conceded that smoking was still seen as sexy by some because of Bogart and Hollywood movies.

What Not To Say Kayleigh Bluck
What Not To Say by Kayleigh Bluck.

She asked the guy if he would recognise the tell tale signs indicating whether a girl fancied him or not? Nila said that one indication is when a girl flutters her eyelashes at you before gazing directly into your eyes. Another is when she directs her gaze briefly towards the man’s crotch and then back up to his face. There were lots of giggles at this point. Nila then posted a large sheet of white paper on the wall outside the bar and asking the assembled throng what, in their opinion, were the ‘do’s’ and ‘don’ts’ of dating conversation – in particular, first dates.

Antonia-Parker-How-To-Attract-The-Opposite-Sex
Dos and Don’ts by Antonia Parker.

A nervous titter ran through the crowd and everyone looked at each other, as if to say, yeah, we’ve all been here before. Under Don’ts we soon had a list defining the more obvious off -limit topics of conversation: babies, marriage, PMT and periods, ex-boyfriends, talking about yourself too much, talking about work too much, family and DEATH (which for some reason was in capital letters). Under Do’s we had, ask them about: what he/she likes to do in their spare time, for fun; travelling; football, sport (if dating a bloke); topics he or she is knowledgeable about in order to make them feel attractive and the focus of your attention.

Most of the ideas on the list were fairly westernized, for example in terms of taboos around avoiding discussion of marriage and babies ahead of marriage and babies. As one woman confided to me, “This is not a problem in the arab world.” The subject matter was mostly familiar to all of us and not particularly original or ground-breaking, however the interactive nature of the talk acted as a catalyst that sparked off a peculiar chain of reactions in the assembled crowd, leading to some amusing consequences.

Holding Hands Kayleigh Bluck
Holding Hands by Kayleigh Bluck.

An Australian bloke who told us he was travelling the world, started to interrupt Nila in order to support her by giving the male point of view on dating. He jumped up and down in his surfing shorts and flip-flops with such enthusiasm, he might as well have been a ballerina on point, flailing his arms and speaking expressively to the crowd. “Yeah”, he exclaimed, “I’m a traveller and talking about travelling with blokes is good. I mean everyone’s travelled somewhere haven’t they? and you’re bound to get a response with that.” The next thing I heard he’d disappeared downstairs into the gents toilets for some action with a mystery blonde he’d met that evening. One of the friendly crowd I’d met on a bench outside the bar had stumbled in on the pair of them next to the fishtank in the gents loos.

A minute later a friendly-faced young man appeared at my shoulder with his bike, asking me what the talk was about. He said he’d been passing on his bike and seen the crowd and was curious to know what was going on. I filled him on on the details but he seemed much more interested in where I was from, what was I doing there and what did I get up to in my spare time? It suddenly occurred to me that I was being picked up by a stranger. Soon we were discussing my choir – The Hackney Secular Singers. He told me he was the lead singer in a band and would like to come along to our choir rehearsals to try out some time. Before I knew it we were exchanging details and I was the stunned possessor of his mobile phone number and email address. I returned to the very friendly and pleasant group of four strangers with whom I’d been chatting earlier who were sitting on a bench outside the bar. They bought me a beer and then, as we wended our way back towards Hackney Road, one of them insisted on getting me alone so that he could ask for my phone number, telling me he was a ‘free agent’.

amelia and the friendly man by kellie black
Amelia and the Friendly Man by Kellie Black. Just imagine this is Jemima folks. Because it was actually her… slight misunderstanding by Kellie. I was a bit confused about why the illustration looked so like me – turns out it is me!

I concluded that I may not have learnt a great deal from the talk in terms of technique or ideas about how to catch a man, but that its location, the timing, the open air setting and the boulevard style of delivery meant that it was more than likely you would achieve the endgame of attracting some one of the opposite sex, simply by being there – which is half the battle, after all. It had also been a really fun way to spend my evening.

Couple Kayleigh Bluck
Couple by Kayleigh Bluck.

For more information about Details on Request see their website: they’ve got lots more going on throughout August.

Categories ,Antonia Parker, ,Broadway Market, ,Details on Request, ,First Thursdays, ,hackney, ,Hollywood, ,Kayleigh Bluck, ,Kellie Black, ,London Fields, ,Nila and the Rajas, ,Nila Raja, ,Off Broadway

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Amelia’s Magazine | How We Are Attracted To Things: an art seminar from Details on Request

details on request attraction seminar kerry hyndman
All photography and illustration by Kerry Hyndman.

Saturday night saw the end of a series of seminars on ‘irrelevant learning’ organised by Details on Request (which we listed here), who are a small collective of artists in East London. Hosted by ‘creative technician’ Andrew Jeremy Houghton-Robinson, it was two hours of ‘debate’ that explored the idea of how we are attracted to things. Sold as a conversation about the effect advertising can have on us, the public, it became a messy exchange of thoughts and the Gossip Café’s charming garden was left resembling a chaotic classroom.

details on request attraction seminar kerry hyndman

Houghton-Robinson was quick to utter the philosopher’s mantra of “there are no right answers”, but if he’d had one it wouldn’t have been taken seriously anyway. As he sought to outline his theory with a series of basic illustrations and loose metaphors about good and evil you could sense everyone was wishing they were watching the music drifting across from the Little London Fields festival up the road. But on he went.

illustration attraction seminar by kerry hyndman

We must be aware of the dark arts used by advertising, Houghton-Robinson warned before showing us a clip of the eerie child snatcher from Chitty Chitty Bang Bang. “So do you think advertising is a child snatcher then?” Bingo. We’d hit the jackpot. And as the rain began to sneak through the assorted umbrellas gathered above us it seemed as good a time as any to make for the exit. Houghton-Robinson looked a little downbeat as he ended the session but in truth he’d done a valiant job at sparking debate in front of an unforgiving audience.

YouTube Preview Image

Details on Request will be running further performance and live art in the park in London Fields on Saturday 28th August. Details here.

details on request attraction seminar kerry hyndman




Categories ,Andrew Jeremy Houghton-Robinson, ,Broadway Market, ,Chitty Chitty Bang Bang, ,Details on Request, ,Gossip Cafe, ,Kerry Hyndman, ,London Fields

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