Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Ones To Watch

Phoebe English 2 by Joana Faria Ones To Watch London Fashion Week S/S 2011
Phoebe English S/S 2012 by
Joana Faria

The runways rows at Fashion Scout were packed to their peak for Ones To Watch this season. And after a sneaky trip backstage (to use their loo!) and a run-in with a very dismissive blonde girl, thumb I managed to squeeze myself into the front row. Ones To Watch has become an important platform for rising designers to make their way to the international fashion stage. Four new faces – Phoebe English, check Alice Lee, this Shao Yen and Malene Oddershede Bach – were showcasing their talent in the form of a mini-collection and there was a certain buzz in the air about what these new talents had produced.

Phoebe English by Joana Faria Ones To Watch London Fashion Week S/S 2011
Phoebe English S/S 2012 by Joana Faria

First up was Phoebe English. Whatever the opinion on her chosen style, the garments had to have taken eons to produce. Immensely dense, tightly-packed folds of fabric in either cream or black. There was certainly a high level of textile skill involved, yes. But to me, with boxy and unflattering garments that bore no real dress-making credibility, the concept itself seemed lazy. It would be interesting to know what inspired and went into the collection. On face value alone, however, I wasn’t blown away.

Ones to Watch Phoebe English SS 2011 review-010
Ones to Watch Phoebe English SS 2011 review-016
Ones to Watch Phoebe English SS 2011 review-025
All photography by Amelia Gregory.

Strangely enough, the dismissive blonde girl I had dealt with in the backstage loos turned out to be Phoebe English. Yes. I only discovered this when she took to the catwalk to take her bow at the end of her section. Awkward. (Note: There is no link between this and my indifference towards the clothes!)

Ones to Watch Phoebe English SS 2011 review-photo by Amelia Gregory
Ones to Watch Phoebe English SS 2011 review-photo by Amelia Gregory
Ones to Watch Phoebe English SS 2011 review-photo by Amelia Gregory
Next was Shao Yen. This Central Saint Martins graduate had gone for a colour choice of gold and black, inspired by ‘the photos of prostitutes that an American photographer took in the 1980s and 90s’ as he told the Central News Agency. Hence the amount of boob flashing, I guess.


Ones to Watch Shao Yen SS 2011 review-photo Amelia Gregory
Ones to Watch Shao Yen SS 2011 review-photo Amelia Gregory
Ones to Watch Shao Yen SS 2011 review-photo Amelia Gregory
Most looks were slim, elongated blends of different textures – both sheer (for extra boob-revealing action) and covering satin. Different body-parts were sexily revealed in each look – a leg or an arm and shoulder – giving an interesting aesthetic appeal. Some models wore strange big black spindly hats, almost witch-like, and one poor girl struggled to keep hers on as she paced the catwalk.






There was imagination and a certain greatness in Shao Yen‘s conceptualising, showing room for more in years to come. One thing I couldn’t get my head around, however, was the purposeful unfinished look. A layer of gold netting, seemingly gluegunned onto an un-hemmed gold dress? Nuh uh. Not for me.

Alice Lee by Joana Faria Ones To Watch London Fashion Week S/S 2011
Alice Lee by Joana Faria 1 London Fashion Week LFW S/S 2012
Alice Lee S/S 2012 by Joana Faria

My complaints die down for the last two Ones to Watch designers – Alice Lee and Malene Oddershede Bach (what a mouthful) – who both shone in terms of innovation, skill and wearability.

Ones to Watch Alice Lee SS 2011 review-photo by Amelia gregory
Ones to Watch Alice Lee SS 2011 review-photo by Amelia gregory
Ones to Watch Alice Lee SS 2011 review-photo by Amelia gregory
Ones to Watch Alice Lee SS 2011 review-photo by Amelia gregory
Ones to Watch Alice Lee SS 2011 review-photo by Amelia gregory

Alice Lee‘s knits were tight-fitting with sexy v-neck cuts and integrated patent chains (which I loved) hence they’re womanly wearibility. Sitting on the front-row, I was close enough to see the garment detail and the quality of the dress-making was undisputed. Models wore circular headpieces that I couldn’t help but match to Princess LeiaStar Wars inspiration? Quite possibly!




Alice Lee by Claire Kearns Ones To Watch London Fashion Week LFW S/S 2012
Alice Lee S/S 2012 by Claire Kearns

In Malene Oddershede Bach‘s colour-popping collection stood my favourite outfit of the whole of Day 1. For a designer just starting out, she’d produced a very impressive balance of thematics, individuality and bang-on trends. In her collaboration of intense turquoise and fluoro yello, something very addictive was created. Classic ladylike dresses blended from the yellow to turquoise, top to bottom, delicate snakeskin to full-on circular python print. Outstandingly beautiful. In my opinion, it stood out miles amongst the other desginers, although I stand firm in feeling Alice Lee perhaps looked the more accomplished designer in the group.

Malene Oddershede Bach by Claire Kearns LFW Ones to Watch London Fashion Week S/S 2012
Malene Oddershede Bach S/S 2012 by Claire Kearns

Malene Oddershede Bach 2 by Phoebe Kirk Ones To Watch London Fashion Week S/S 2012
Malene Oddershede Bach S/S 2012 by Phoebe Kirk.



Ones to Watch Malene Oddershede Bach SS 2011 review-photo Amelia Gregory
Ones to Watch Malene Oddershede Bach SS 2011 review-photo Amelia Gregory
Malene Oddershede Bach 1 by Phoebe Kirk Ones To Watch London Fashion Week S/S 2012
Malene Oddershede Bach S/S 2012 by Phoebe Kirk.


Malene Oddershede Bach 3 by Phoebe Kirk Ones To Watch London Fashion Week S/S 2012
Malene Oddershede Bach S/S 2012 by Phoebe Kirk

Ones to Watch Malene Oddershede Bach SS 2011 review-photo Amelia Gregory



With Lee and Oddershede Bach, I feel Ones To Watch was very appropriately named. I won’t be forgetting their names any time soon and I’ll be keeping a firm eye on them for the future. And Malene, I would gladly purchase that strong-shouldered cape and top combination any day. So do contact me if it’s up for sale; I can tell you’re gonna go far!

Categories ,Alice Lee, ,Boobs, ,Central Saint Martins, ,Claire Kearns, ,Freemasons’ Hall, ,Joana Faria, ,knitwear, ,London Fashion Week, ,London Fashion Week S/S 2012, ,Malene Oddershede Bach, ,Nudity, ,Ones To Watch, ,Phoebe English, ,Phoebe Kirk, ,Princess Leia, ,Prostitutes, ,Shao Yen Chen, ,Sheer, ,Star Wars, ,Vauxhall Fashion Scout

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Amelia’s Magazine | Alice Lee: London Fashion Week A/W 2012 Catwalk Preview

Alice Lee SS12 by Gemma Cotterell

Alice Lee S/S 2012 by Gemma Cotterell

The Vauxhall Fashion Scout ‘Ones to Watch‘ show is undoubtedly one of the highlights on the London Fashion Week calendar. It’s an opportunity for new designers to present their work, hand-picked because of their extraordinary designs, and for us fashion-hungry fans to witness the best of new talent.

For S/S 2012, design team, and in-real-life husband and wife, Lee Farmer and Alice Smith were chosen to showcase their collection. They had already received recognition for their work. In 2002, they had won the New Generation Sponsorship, and had previously received orders from Browns and Harrods. They re-launched Alice Lee as part of the VFS line up, after taking some time out from the label to focus on their family.

AW12 Sketch courtesy of Alice Lee

A/W 2012 Sketch courtesy of Alice Lee

Alice Lee is all about exceptional knitwear – a mix of intricate designs that for S/S 2012 were woven with strips of leather, in a simple palette of white, pale green, black and a splash of red. The collection was formed of modern shapes – deep cut and body con dresses, knitted trousers and varying hemlines, with a refined finish and detailing. There was an element of the futuristic to this collection, and I can remember Georgia Tackac’s review of the VFS Ones to Watch show, where she compared the Alice Lee collection to something Princess Leia would have had in her costume wardrobe.

Alice Lee SS12 by Jo Ley

Alice Lee S/S 2012 by Jo Ley

I spoke to Alice a few days before the chaos of LFW started, about inspirations, the new collection and the dominance of knitwear.

What impact did being chosen as one of Vauxhall Fashion’s Scout’s Ones to Watch last year have?
We got to do a catwalk show and got some good press then this led to orders, so in all a very good impact from being named as one of Vauxhall Fashion Scout’s Ones to Watch. From this we were chosen as one of the 5 Womenswear designers selected by Selfridges for their Bright Young Things project. This came hand in hand with an order for S/S 2012, and a window display for 2 months. This was an amazing opportunity to display the pieces in a way we wanted, and get the public to see our designs on Oxford Street, with it’s 1 million people a day passing by Selfridges.

Alice Lee coil-dress
A/W 2012 Coil Dress Fitting courtesy of Alice Lee

What have you been up to since then?
Since then we have been working on the orders we have received, which we made this time in our studio, as well as working on our window for Selfridges. We’re now working on our A/W 2012 collection.

Alice Lee sketch
A/W 2012 Dress Sketch courtesy of Alice Lee

What can we expect from your new collection?
We have been thinking about colours for winter. We do love black, but have just added a splash of colour here and there. There are some longer lengths in the dresses, and skirts. We have some outerwear with fur, faux of course as we never use real fur, or sheepskin. It’s just not our cup of tea.

Alice-Lee-By-Kris-Keys
Alice Lee S/S 2012 by Kris Keys

What were the inspirations and influences?
Many, too many to put down. A feeling from a poem by Dante. A feeling of being protected and armoured, and a continuation of the leather work combined with knitwear that we started to develop for S/S 2012.

Can you explain a little about your passion for design, and explain how you moved into fashion design.
Alice – I always loved making things and sewing as a child. I come from an ‘arty’ family, my dad is a photographer and my mom is a fashion designer, so I was inspired by them. Also I grew up from the age if 10 to 14 in a travelling theatre company touring Europe, with my dad, so I was surrounded by things and people that inspired and nurtured my creativity.

Alice Lee sketch dress
Alice Lee A/W 2012 Dress Sketch

Can you tell me a little about the process of your designs – perhaps a little about the materials and techniques that are used?
Well we both work through the ideas together, but Lee is more of the sketcher and I’m more of the knitter. So I knit swatches and Lee sketches. Then as are doing this we try shapes out on the mannequin, see what works then we usually go from that stage in to knitting the garment. At the moment we are using all natural yarns for winter, mostly wool and then hand threaded and stitched with leather stripes. A very time consuming process but we think it’s worth it. All pieces are hand made and fully fashioned.

You put the label on hold for a while to focus on family. How are you finding the balance with working now, especially with the lead up to LFW?
Well we have two children, so it is quite a juggling act. They are at nursery and school now so we have time to work. But they do come to the studio sometimes.

Can you explain why knitwear is such an integral part of your label?
It just kind of happened that way. I did my degree and MA in fashion knitwear. Also it’s probably a lot to do with making our own fabric from a cone of yarn and being able to knit it in to any shape and form we want to. Also the embellishment is very prominent. It’s very 3D, from the stitches to the end shape of the garment. We like to make something truly our own and with knitwear you can do.

Alice Lee will be showing their new A/W 2012 collection on Saturday 18th February at 14.45 at Somerset House, as part of Vauxhall Fashion Scout at Freemasons Hall, 60 Great Queen Street, WC2B 5AZ.

Categories ,Alice Lee, ,AW12, ,Bright Young Things, ,Faux Fur, ,Gemma Cotterell, ,Georgia Tackacs, ,Jo Ley, ,knitwear, ,Kris Keys, ,leather, ,Ones To Watch, ,Selfridges, ,SS12, ,Vauxhall Fashion Scout, ,Womenswear

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Amelia’s Magazine | Alice Lee: London Fashion Week A/W 2012 Catwalk Review

Alice-Lee-by-Claire-Kearns-LFW-AW12

Alice Lee by Claire Kearns

I had been emailing back and forth with Alice Smith a few days before the Alice Lee A/W 2012 show, trying to get a preview finished before London Fashion Week began. As a huge knitwear fan, Alice Lee is one of the names that I get excited about – a must-see show for me on the Vauxhall Fashion Scout schedule. With the preview live, all I had to do now was turn up for the show, and enjoy.

Alice-Lee-by-Amelia-Gregory-LFW-AW12

All photography by Amelia Gregory

Alice-Lee-by-Amelia-Gregory-LFW-AW12

Alice-Lee-by-Amelia-Gregory-LFW-AW12

So it was to my great frustration that 5 minutes before the show began I found myself stuck in traffic: I had an awful sinking feeling that I wasn’t going to be able to review the show, but after racing into the grand salon room at the Freemasons’ Hall I found that I wasn’t too late, and that although the music had started, the first look was not yet out. Phew.

Alice-Lee-by-Amelia-Gregory-LFW-AW12

And for me, it was a good start. An off white knitted cape, with a super cosy roll neck, split right from the top and paired with dark cream knitted leggings. For S/S 2012, the collection was made up of similar cream and off white hues, in modern body con dress shapes, so it was great to see a change in shapes they were producing. The second two looks were also cream coloured, the first of which was made up from a knitted jacket with leather and faux-fur details, which I will lust after for a little while. The intricate weave of the jacket showed a great attention to detail, and helped to show off the skills of husband and wife team, Lee Farmer and Alice Smith respectively.

Alice-Lee-by-Catherine-Meadows-LFW-AW2012

Alice Lee by Catherine Meadows

Alice-Lee-by-Amelia-Gregory-LFW-AW12

Alice-Lee-by-Amelia-Gregory-LFW-AW12

Another colour that Alice Lee like to work with is black – which is always key for an A/W collection, but they didn’t play it completely safe, and brought in flashes of bright red and cobalt blue. Blue was used as an accent or detail to lift black outfits. It worked as a contrast line to the neckline of a black knitted dress, but was better as a fun detail to longer sleeves of a lovely black roll neck jumper, which also had strips of the blue run through the chest. A bright red knitter jumper and asymmetric skirt came in the middle of the show, reminiscent of the pop of red that they also used for S/S 2012.

Alice-Lee-by-Amelia-Gregory-LFW-AW12

Alice-Lee-by-Amelia-Gregory-LFW-AW12

Alice-Lee-by-Rosa-and-Carlotta-Crepax-LFW-AW12

Alice Lee by Rosa and Carlotta Crepax

Most of the collection was made up from dresses and knitwear separates, which is what Alice Lee do very well. They also do layering really well, and the middle outfits had knitted coloured sleeves poking out from the bottom of knitted jumpers and dresses. This wrapping up effect was also channelled in the model’s hair styling – which was wrapped fully around the models face, only exposing the mouth. The accents of colour in the clothing were also mimicked in the hair, which had strands of blue and red attached into it. I’m not sure how the models managed to walk in reasonably straight lines with limited sight, especially in those high wedge heels, so well done to them.

Alice-Lee-by-Amelia-Gregory-LFW-AW12

Alice-Lee-by-Amelia-Gregory-LFW-AW12

The last look was finished with a striking head decoration, a black, white and red rose head piece that came down all the way over the face. Some of the dresses were worn with woven coils or tubes around the shoulders and neck, that were stitched with leather, and it was eccentric additions like these that kept the knitwear collection modern. It also gave a nod to the futuristic influence that we had seen in the S/S 2012 collection, but this time in a much more earthy and autumnal colour palette.

Alice-Lee-by-Amelia-Gregory-LFW-AW12

This collection may not have broken any fashion boundaries, but it did show what Alice Lee do best – and that is extremely well crafted knitwear. Alice Smith had told me that one of the influences behind the collection was to give a feeling of being protected and armoured, and these designs live up to that. They are perfect for wrapping yourself up in this winter, and with the edge of leather work woven through the intricate knits, thoroughly modern.

Categories ,Alice Lee, ,Alice Smith, ,Catherine Meadows, ,Claire Kearns, ,Dante, ,Faux Fur, ,Freemasons’ Hall, ,knitwear, ,leather, ,Lee Farmer, ,London Fashion Week A/W 2012, ,Ones To Watch, ,Rosa and Carlotta Crepax, ,VFS

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