Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Ann-Sofie Back | Atelje

Ann Sofie Back S/S 2012 London Fashion Week by Dee Andrews

Ann-Sofie Back | BACK S/S 2012 illustrated by Dee Andrews

It’s 7 pm on the first day of London Fashion Week and the rapid advent of my first catwalk show clash; do I see Ashley Isham or Ann-Sofie Back | Atelje? I’m not familiar with either, case though as I clearly requested these invites, I’m sure both must have appealed to me in some form or other. A quick look through past look books online and I’m still undecided. I spy the locations for each show and my mind is made up; Ann-Sofie Back | Atelje at the BFC tent it is. I refuse to walk all the way to Il Bottaccio (again) – one of this season’s London Fashion Week venues, located miles (well maybe just under two miles) away from the hosting venue, Somerset House. If nothing else, it’s a sensible choice and means little time spent queuing and the acquisition of a front row seat.

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Michael of Anastasia and Duck comes and sits next to me and chats enthusiastically about Back’s previous London Fashion Week shows and the theatrical element to them; fear inducing ghosts and zombies I’m informed. Not many designers take advantage of the opportunity to stage a memorable avant-garde show, so I’m now super excited to experience this one.

Ann-Sofie Back S/S 2012 London Fashion Week by Geiko Louve

Ann-Sofie Back | BACK S/S 2012 illustrated by Karla Perez aka Geiko Louve

So soon after the show commences, I’m a tad disappointed with the non-drama of the show, though if I’d read the press-release before, instead of after the show, the seemingly non-theatrical element would have made complete sense. This is because Ann-Sofie Back’s Atelje collection is inspired by religion and traditional Lutheran values coined Jantelagen; a set of axioms that frown upon and discourage success, conspicuousness, pride and satisfaction and acuity amongst other things:

The law of Jante
1. Thou shalt not believe thou art something.
2. Thou shalt not believe thou art as good as we.
3. Thou shalt not believe thou art more wise than we.
4. Thou shalt not fancy thyself better than we.
5. Thou shalt not believe thou knowest more than we.
6. Thou shalt not believe thou art greater than we.
7. Thou shalt not believe thou amountest to anything.
8. Thou shalt not laugh at us.
9. Thou shalt not believe that anyone is concerned with thee.
10. Thou shalt not believe thou canst teach us anything.
From Aksel Sandemose’s 1933 novel En flygtning krydser sit spor (A Fugitive Crosses His Tracks)

Ann Sofie Back | Atelje S/S 2012 London Fashion Week by Dee Andrews

Ann-Sofie Back | Atelje S/S 2012 illustrated by Dee Andrews

With Sweden being one of the most secularized countries in the world, these rules akin to the ideals of communism, appear contradictory to the character of the Nordic country. But it appears that Jantelagen is very much embedded into Swedish culture, economics and politics and is taken rather seriously.

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back doesn’t do savory inspiration; her collections are always a creative battle against or a fight for awareness of some form of oppression/suppression or other and the spring-summer collection is no different; a rebellion against Jantelagen.

Ann Sofie Back | Atelje S/S 2012 London Fashion Week by Dee Andrews

Ann-Sofie Back | Atelje S/S 2012 illustrated by Dee Andrews

The garments appear almost two-dimensional in their simple paper like forms; crisp, clear and severe. The colours are neutral: white, sand, ink black and office blue maintaining the illusion of inconspicuousness. However, the acute stripes, the use of flattering soft and iridescent organza and careful features such as pin-tucks and precise folds and creases all offend the Jantelagen commandments by being defiant, boldly standing out and exuding confidence. I rarely wear mute colours, but the white apron dress and white skirt and stripy top ensemble would most definitely find a home in my wardrobe.

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back’s BACK collection certainly acquiesces far more to conventional inconspicuous and unostentatious fashion. Linen is the ruling fabric in the collection and is constructed into simple, loose shapes, but almost always accessoriesed with the signature motif, the skinny belt, inspired by – wait for it… Spaghetti! The knitwear is unpretentious and though I can’t touch the the fabrics and see how they feel, I have a feeling they would be a pleasure to wear.

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

My favourites in the BACK line are; the spacious hot pink linen dress and the long blue pleated skirt, very wearable, very chic. The collections haven’t blown my mind though the ideas behind them have certainly provoked curiosity, but they do however have commercial value.

Play the video and watch the show.

All photography by Akeela Bhattay

Categories ,Akeela Bhattay, ,Ann-Sofie Back, ,Article, ,Atelje, ,BFC Tent, ,british fashion council, ,catwalk show, ,Dee Andrews, ,designer, ,fashion, ,Frugal, ,Functional, ,Geiko Louve, ,God, ,illustrations, ,Intellectual, ,Jantelagen, ,LFW S/S 2012, ,London Fashion Week, ,Neautral colours, ,Oppression, ,Rebel, ,religion, ,review, ,September, ,simple, ,Somerset House, ,SS12, ,Suppression, ,sweden, ,swedish designer, ,Swedish Fashion, ,theatre, ,Venue

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Ann-Sofie Back | Atelje

Ann Sofie Back S/S 2012 London Fashion Week by Dee Andrews

Ann-Sofie Back | BACK S/S 2012 illustrated by Dee Andrews

It’s 7 pm on the first day of London Fashion Week and the rapid advent of my first catwalk show clash; do I see Ashley Isham or Ann-Sofie Back | Atelje? I’m not familiar with either, though as I clearly requested these invites, I’m sure both must have appealed to me in some form or other. A quick look through past look books online and I’m still undecided. I spy the locations for each show and my mind is made up; Ann-Sofie Back | Atelje at the BFC tent it is. I refuse to walk all the way to Il Bottaccio (again) – one of this season’s London Fashion Week venues, located miles (well maybe just under two miles) away from the hosting venue, Somerset House. If nothing else, it’s a sensible choice and means little time spent queuing and the acquisition of a front row seat.

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Michael of Anastasia and Duck comes and sits next to me and chats enthusiastically about Back’s previous London Fashion Week shows and the theatrical element to them; fear inducing ghosts and zombies I’m informed. Not many designers take advantage of the opportunity to stage a memorable avant-garde show, so I’m now super excited to experience this one.

Ann-Sofie Back S/S 2012 London Fashion Week by Geiko Louve

Ann-Sofie Back | BACK S/S 2012 illustrated by Karla Perez aka Geiko Louve

So soon after the show commences, I’m a tad disappointed with the non-drama of the show, though if I’d read the press-release before, instead of after the show, the seemingly non-theatrical element would have made complete sense. This is because Ann-Sofie Back’s Atelje collection is inspired by religion and traditional Lutheran values coined Jantelagen; a set of axioms that frown upon and discourage success, conspicuousness, pride and satisfaction and acuity amongst other things:

The law of Jante
1. Thou shalt not believe thou art something.
2. Thou shalt not believe thou art as good as we.
3. Thou shalt not believe thou art more wise than we.
4. Thou shalt not fancy thyself better than we.
5. Thou shalt not believe thou knowest more than we.
6. Thou shalt not believe thou art greater than we.
7. Thou shalt not believe thou amountest to anything.
8. Thou shalt not laugh at us.
9. Thou shalt not believe that anyone is concerned with thee.
10. Thou shalt not believe thou canst teach us anything.
From Aksel Sandemose’s 1933 novel En flygtning krydser sit spor (A Fugitive Crosses His Tracks)

Ann Sofie Back | Atelje S/S 2012 London Fashion Week by Dee Andrews

Ann-Sofie Back | Atelje S/S 2012 illustrated by Dee Andrews

With Sweden being one of the most secularized countries in the world, these rules akin to the ideals of communism, appear contradictory to the character of the Nordic country. But it appears that Jantelagen is very much embedded into Swedish culture, economics and politics and is taken rather seriously.

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back doesn’t do savory inspiration; her collections are always a creative battle against or a fight for awareness of some form of oppression/suppression or other and the spring-summer collection is no different; a rebellion against Jantelagen.

Ann Sofie Back | Atelje S/S 2012 London Fashion Week by Dee Andrews

Ann-Sofie Back | Atelje S/S 2012 illustrated by Dee Andrews

The garments appear almost two-dimensional in their simple paper like forms; crisp, clear and severe. The colours are neutral: white, sand, ink black and office blue maintaining the illusion of inconspicuousness. However, the acute stripes, the use of flattering soft and iridescent organza and careful features such as pin-tucks and precise folds and creases all offend the Jantelagen commandments by being defiant, boldly standing out and exuding confidence. I rarely wear mute colours, but the white apron dress and white skirt and stripy top ensemble would most definitely find a home in my wardrobe.

Ann-Sofie Back | Atelje S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back’s BACK collection certainly acquiesces far more to conventional inconspicuous and unostentatious fashion. Linen is the ruling fabric in the collection and is constructed into simple, loose shapes, but almost always accessoriesed with the signature motif, the skinny belt, inspired by – wait for it… Spaghetti! The knitwear is unpretentious and though I can’t touch the the fabrics and see how they feel, I have a feeling they would be a pleasure to wear.

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

Ann-Sofie Back | BACK S/S 2012 London Fashion Week by Akeela Bhattay

My favourites in the BACK line are; the spacious hot pink linen dress and the long blue pleated skirt, very wearable, very chic. The collections haven’t blown my mind though the ideas behind them have certainly provoked curiosity, but they do however have commercial value.

Play the video and watch the show.

All photography by Akeela Bhattay

Categories ,Akeela Bhattay, ,Ann-Sofie Back, ,Article, ,Atelje, ,BFC Tent, ,british fashion council, ,catwalk show, ,Dee Andrews, ,designer, ,fashion, ,Frugal, ,Functional, ,Geiko Louve, ,God, ,illustrations, ,Intellectual, ,Jantelagen, ,LFW S/S 2012, ,London Fashion Week, ,Neautral colours, ,Oppression, ,Rebel, ,religion, ,review, ,September, ,simple, ,Somerset House, ,SS12, ,Suppression, ,sweden, ,swedish designer, ,Swedish Fashion, ,theatre, ,Venue

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Mary Katrantzou


Mary Katrantzou S/S 2012 by Joana Faria

I don’t usually do much during fashion week on Mondays and Tuesdays. That’s because I have a day job. But when Amelia offered me tickets to Michael Van Der Ham during Monday lunchtime and Mary Katrantzou on Tuesday morning, no rx I couldn’t resist. It would be a push – a swift Boris from Southwark with moments to spare, see but I thought hell, side effects I’ll give it a go.


Mary Katrantzou S/S 2012 by Lesley Barnes

By the time I arrived at Waterloo on Tuesday morning, a queue of standing ticket owners had already formed. Christ, these queues don’t half drag you down. I stood puffing on a cigarette as photographers run down the line to take pictures, interns offer The Daily and other free stuff while a whole host of people in enormous heels leg it inside. ‘Why am I bothering?!’ I thought to myself. Well, it only took the first look to appear at the start of Katrantzou‘s show to make me realise.


All photography by Matt Bramford

I didn’t have a hope in hell of getting my hand on a press release, lest a seat or one of Mary’s covetable, seasonal goodie bags, this time in black with a gorgeous fuchsia print (from what I could see). So I looked around the cavernous old Eurostar station for clues as to what Katrantzou might deliver this season. I didn’t have to look far. The entire runway had been transformed with a vast bank of erect carnations, framed from the back by a huge metal structure; a stark juxtaposition of natural and industrial which was to prevail as Katrantzou‘s inspiration for this stunning collection.


Mary Katrantzou S/S 2012 by Karolina Burdon

I took a spot next to the photographer’s pit, manoeuvring behind anybody that looked remotely short – some mean feat at fashion week. The show started pretty soon after I finally entered the venue, which was literal music to my ears. It’s so easy to see why Mary Katrantzou has built up such an enormous following. What a breathtaking collection! I vaguely remember a quote in an interview that Katrantzou gave saying that she was worried if she pushed it any further, nobody would wear her clothes. Well there was no shortage of fans here today.

I’m so pleased I caught this show, despite my horrendous view: Katrantzou’s fascination with artificial against organic had been magically infused into this bright and bold collection. Digital prints featuring abstract elements of tin cans, microphones and car parts were the mainstay on mid-length dresses with translucent trains floating from the back. Saturated colours of all kinds – burnt organ, plum, greens, yellows, hot pink and cyan were aplenty, as if they had been painted onto the garments as the models wore them. You would be forgiven for thinking that it was all a bit of a mismatch, but discreet changes in cut and colour and the dramatic setting brought the collection together wonderfully.


Mary Katrantzou S/S 2012 by Joana Faria

Mary‘s inimitable cocktail dresses this time seemed a little softer; dresses that began from one shoulder nipped in at the waist before blossoming out again to create an ideal silhouette. Katrantzou also showed sharp tailoring with blazers and trousers that were married together with the same vivid colours and abstract prints. But it will be the dynamic cutting of dresses and the breathtaking finale – a bias cut creation made entirely from brightly colour metals – that we’ll remember this collection for.


Mary Katrantzou S/S 2012 by Lesley Barnes

At the risk of sounding like an absolute berk, it was a real fashion moment. And I never say that. I left reeling. I’m sure the BFC are bending over backwards to keep Mary on our London Fashion Week schedule, but I fear it won’t be long before, like our other exceptional talent, she flies the nest to meet the demands of the global fashion market. For now, though, I feel privileged to have witnessed such an phenomenal display of world class fashion.


All photography by Matt Bramford

See the show here:

Categories ,BFC, ,catwalk, ,Christian Louboutin, ,Digital Prints, ,Eurostar Terminal, ,fashion, ,Joana Faria, ,Karolina Burdon, ,Lesley Barnes, ,London Fashion Week, ,Machine, ,Man made, ,Mary Katrantzou, ,Matt Bramford, ,metallics, ,nature, ,organic, ,review, ,S/S 2012, ,SS12, ,tailoring, ,Topshop Space, ,Waterloo

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Mary Katrantzou


Mary Katrantzou S/S 2012 by Joana Faria

I don’t usually do much during fashion week on Mondays and Tuesdays. That’s because I have a day job. But when Amelia offered me tickets to Michael Van Der Ham during Monday lunchtime and Mary Katrantzou on Tuesday morning, I couldn’t resist. It would be a push – a swift Boris from Southwark with moments to spare, but I thought hell, I’ll give it a go.


Mary Katrantzou S/S 2012 by Lesley Barnes

By the time I arrived at Waterloo on Tuesday morning, a queue of standing ticket owners had already formed. Christ, these queues don’t half drag you down. I stood puffing on a cigarette as photographers run down the line to take pictures, interns offer The Daily and other free stuff while a whole host of people in enormous heels leg it inside. ‘Why am I bothering?!’ I thought to myself. Well, it only took the first look to appear at the start of Katrantzou’s show to make me realise.


All photography by Matt Bramford

I didn’t have a hope in hell of getting my hand on a press release, lest a seat or one of Mary’s covetable, seasonal goodie bags, this time in black with a gorgeous fuchsia print (from what I could see). So I looked around the cavernous old Eurostar station for clues as to what Katrantzou might deliver this season. I didn’t have to look far. The entire runway had been transformed with a vast bank of erect carnations, framed from the back by a huge metal structure; a stark juxtaposition of natural and industrial which was to prevail as Katrantzou’s inspiration for this stunning collection.


Mary Katrantzou S/S 2012 by Karolina Burdon

I took a spot next to the photographer’s pit, manoeuvring behind anybody that looked remotely short – some mean feat at fashion week. The show started pretty soon after I finally entered the venue, which was literal music to my ears. It’s so easy to see why Mary Katrantzou has built up such an enormous following. What a breathtaking collection! I vaguely remember a quote in an interview that Katrantzou gave saying that she was worried if she pushed it any further, nobody would wear her clothes. Well there was no shortage of fans here today.

I’m so pleased I caught this show, despite my horrendous view: Katrantzou’s fascination with artificial against organic had been magically infused into this bright and bold collection. Digital prints featuring abstract elements of tin cans, microphones and car parts were the mainstay on mid-length dresses with translucent trains floating from the back. Saturated colours of all kinds – burnt organ, plum, greens, yellows, hot pink and cyan were aplenty, as if they had been painted onto the garments as the models wore them. You would be forgiven for thinking that it was all a bit of a mismatch, but discreet changes in cut and colour and the dramatic setting brought the collection together wonderfully.


Mary Katrantzou S/S 2012 by Joana Faria

Mary’s inimitable cocktail dresses this time seemed a little softer; dresses that began from one shoulder nipped in at the waist before blossoming out again to create an ideal silhouette. Katrantzou also showed sharp tailoring with blazers and trousers that were married together with the same vivid colours and abstract prints. But it will be the dynamic cutting of dresses and the breathtaking finale – a bias cut creation made entirely from brightly colour metals – that we’ll remember this collection for.


Mary Katrantzou S/S 2012 by Lesley Barnes

At the risk of sounding like an absolute berk, it was a real fashion moment. And I never say that. I left reeling. I’m sure the BFC are bending over backwards to keep Mary on our London Fashion Week schedule, but I fear it won’t be long before, like our other exceptional talent, she flies the nest to meet the demands of the global fashion market. For now, though, I feel privileged to have witnessed such an phenomenal display of world class fashion.


All photography by Matt Bramford

See the show here:

Categories ,BFC, ,catwalk, ,Christian Louboutin, ,Digital Prints, ,Eurostar Terminal, ,fashion, ,Joana Faria, ,Karolina Burdon, ,Lesley Barnes, ,London Fashion Week, ,Machine, ,Man made, ,Mary Katrantzou, ,Matt Bramford, ,metallics, ,nature, ,organic, ,review, ,S/S 2012, ,SS12, ,tailoring, ,Topshop Space, ,Waterloo

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Swedish School of Textiles MA

LFW Swedish School of Textiles Salisa Phuwanawijak SS 2012 by Claire Kearns

Salisa Phuwanawijak for Swedish School of Textiles by Claire Kearns

Twenty one designers’ I’m told by one of the PR people at the Swedish School of Textiles Show at Vauxhall Fashion Scout. The familiar room feels like it is getting ready to assume the role of a sauna and I’m afraid I may melt away. So the idea of sitting through a showcase from twenty-one designers is beginning to feel a little like a punishment.

Anna Lidstrom Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Anna Lidstrom - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

But as the first models in pastel notebook necklaces and cubed foam ensembles appear on the catwalk, buy more about my previous qualms are quelled and I excitedly snap away with my now bruised camera (I had managed to drop it on a concrete floor at another show); I’m hoping it’s not damaged internally, cure much.

Swedish School of Textiles Anna Lidstrom LFW SS 12 by Barb Royal

Anna Lidstrom for Swedish School of Textiles S/S 2012 by Barb Royal

I’m sitting at the very beginning of the catwalk and beside me, malady on the floor, sits a hipster photographer with his fancy camera who decides it’s a good idea to poke me and demand that I move my bag. I ignore him and he shoves my belongings away whilst muttering unmentionables under his breath. I’m spouting much worse at him in silence. I’m not the only person he’s offended though; as the models take their places at the start of the catwalk, he harangues them with his personal requests “stand here,” and “look at me” and exclaims “oh very sexy!” A few of the models ignore him, but others look like they might burst in to tears. If he were not twice my size, I’d slap him on their behalf, but all I can do is stare lasers into the back of his obnoxious skull.

Laura Clausen - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Laura Clausen - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

The never dull showcase advances and after a fantastic variety of fabrics, textures and ideas from seventeen BA students and a lustrous collection from Ida Klamborn, the MA students close the show. Anna Lidstrom is first with a collection that uses unconventional textiles to challenge the illusory ‘ideal’ female silhouette. The garments that really stand out are the accordion pleat skirt that brings to mind the common lampshade. Accompanying the skirt is a bottle green blouse made from a plastic of some kind. Taking pride of place in the collection is an eighties-esque party dress, again in a synthetic plastic like fabric. It is accompanied by the eighties essential denim jacket and a giant angular foam bangle.

Swedish School of Textiles Anna Lidstrom LFW SS 12 by Barb Royal

Sarah Turkelsson for Swedish School of Textiles S/S 2012 by Barb Royal

Laura Clausen presents a collection that invites the audience to reflect on the concept of body modifications and deformities. She does this by offering garments that are abnormally angled or exaggerated in certain places, such as the chest.

Salisa Phuwanawajik -  Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Salisa Phuwanawajik -  Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Salisa Phuwanawajik -  Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Probably my favourite from the MA collective are the designs of Salisa Phuwanawijak. The juxtaposition of the simple and complex are evident in her collection, with her use of primary colours and her strict use of one colour per garment and yet each garment is structured completely contrary to the traditional method of working with the natural silhouette of the human body. Rather she has challenged herself to use a specific amount of pieces on each garment and has attached them in a multitude of techniques, making each garment multi-dimensional.

Sarah Torkelsson - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Sarah Torkelsson - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

The show concludes with Sarah Torkkelsson’s collection of ‘moving’ garments. Playing with fabrics that have a rhythmic element to them, Sarah’s collection explores how different fabrics create the illusion of transition and expression. The dresses remind me of immense dishevelled birds. I’m not sure how I feel about them and strangely; I have the suspicion the designer intended for that ambivalent reaction.

Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

I’m very slightly disappointed that the MA designers haven’t surmounted the BA students’ work, but although it’s been a rather long show, over-all it has has been much fun.

All photography by Akeela Bhattay

Watch the show here.

Swedish School of Textiles SS12 Full Show from VAUXHALL FASHION SCOUT on Vimeo.

Read more about the BA students in Matt Bramford’s review here.

Categories ,17th September, ,Anna Forsman, ,Anna Lidstrom, ,BFC, ,british fashion council, ,Clara Flygare, ,designers, ,Elin Eng (strom), ,Freja Sundber, ,g Stina Eklund, ,Ida Klamborn, ,Isabella Falkirk, ,Josephine Strid, ,Laura Clausen, ,lfw, ,Linda Larsson, ,Linnea Woxinger Skold, ,London Fashion Week, ,Louise Arkelund, ,Maja Dixdotter, ,Malina Nordin, ,Mari Miltvedt, ,Per Axen, ,S/S 2012, ,Salisa Phuwanawikjak, ,Sarah Torkelsson, ,Sofi Svensson, ,Somerset House, ,SS12, ,students, ,sweden, ,Swedish School of Textiles, ,Teresa Jaksetic, ,Vauxhall Fashion Scout

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Swedish School of Textiles MA

LFW Swedish School of Textiles Salisa Phuwanawijak SS 2012 by Claire Kearns

Salisa Phuwanawijak for Swedish School of Textiles by Claire Kearns

Twenty one designers’ I’m told by one of the PR people at the Swedish School of Textiles Show at Vauxhall Fashion Scout. The familiar room feels like it is getting ready to assume the role of a sauna and I’m afraid I may melt away. So the idea of sitting through a showcase from twenty-one designers is beginning to feel a little like a punishment.

Anna Lidstrom Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Anna Lidstrom - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

But as the first models in pastel notebook necklaces and cubed foam ensembles appear on the catwalk, buy more about my previous qualms are quelled and I excitedly snap away with my now bruised camera (I had managed to drop it on a concrete floor at another show); I’m hoping it’s not damaged internally, cure much.

Swedish School of Textiles Anna Lidstrom LFW SS 12 by Barb Royal

Anna Lidstrom for Swedish School of Textiles S/S 2012 by Barb Royal

I’m sitting at the very beginning of the catwalk and beside me, malady on the floor, sits a hipster photographer with his fancy camera who decides it’s a good idea to poke me and demand that I move my bag. I ignore him and he shoves my belongings away whilst muttering unmentionables under his breath. I’m spouting much worse at him in silence. I’m not the only person he’s offended though; as the models take their places at the start of the catwalk, he harangues them with his personal requests “stand here,” and “look at me” and exclaims “oh very sexy!” A few of the models ignore him, but others look like they might burst in to tears. If he were not twice my size, I’d slap him on their behalf, but all I can do is stare lasers into the back of his obnoxious skull.

Laura Clausen - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Laura Clausen - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

The never dull showcase advances and after a fantastic variety of fabrics, textures and ideas from seventeen BA students and a lustrous collection from Ida Klamborn, the MA students close the show. Anna Lidstrom is first with a collection that uses unconventional textiles to challenge the illusory ‘ideal’ female silhouette. The garments that really stand out are the accordion pleat skirt that brings to mind the common lampshade. Accompanying the skirt is a bottle green blouse made from a plastic of some kind. Taking pride of place in the collection is an eighties-esque party dress, again in a synthetic plastic like fabric. It is accompanied by the eighties essential denim jacket and a giant angular foam bangle.

Swedish School of Textiles Anna Lidstrom LFW SS 12 by Barb Royal

Sarah Turkelsson for Swedish School of Textiles S/S 2012 by Barb Royal

Laura Clausen presents a collection that invites the audience to reflect on the concept of body modifications and deformities. She does this by offering garments that are abnormally angled or exaggerated in certain places, such as the chest.

Salisa Phuwanawajik -  Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Salisa Phuwanawajik -  Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Salisa Phuwanawajik -  Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Probably my favourite from the MA collective are the designs of Salisa Phuwanawijak. The juxtaposition of the simple and complex are evident in her collection, with her use of primary colours and her strict use of one colour per garment and yet each garment is structured completely contrary to the traditional method of working with the natural silhouette of the human body. Rather she has challenged herself to use a specific amount of pieces on each garment and has attached them in a multitude of techniques, making each garment multi-dimensional.

Sarah Torkelsson - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

Sarah Torkelsson - Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

The show concludes with Sarah Torkkelsson’s collection of ‘moving’ garments. Playing with fabrics that have a rhythmic element to them, Sarah’s collection explores how different fabrics create the illusion of transition and expression. The dresses remind me of immense dishevelled birds. I’m not sure how I feel about them and strangely; I have the suspicion the designer intended for that ambivalent reaction.

Swedish School of Textiles S/S 2012 London Fashion Week by Akeela Bhattay

I’m very slightly disappointed that the MA designers haven’t surmounted the BA students’ work, but although it’s been a rather long show, over-all it has has been much fun.

All photography by Akeela Bhattay

Watch the show here.

Swedish School of Textiles SS12 Full Show from VAUXHALL FASHION SCOUT on Vimeo.

Read more about the BA students in Matt Bramford’s review here.

Categories ,17th September, ,Anna Forsman, ,Anna Lidstrom, ,BFC, ,british fashion council, ,Clara Flygare, ,designers, ,Elin Eng (strom), ,Freja Sundber, ,g Stina Eklund, ,Ida Klamborn, ,Isabella Falkirk, ,Josephine Strid, ,Laura Clausen, ,lfw, ,Linda Larsson, ,Linnea Woxinger Skold, ,London Fashion Week, ,Louise Arkelund, ,Maja Dixdotter, ,Malina Nordin, ,Mari Miltvedt, ,Per Axen, ,S/S 2012, ,Salisa Phuwanawikjak, ,Sarah Torkelsson, ,Sofi Svensson, ,Somerset House, ,SS12, ,students, ,sweden, ,Swedish School of Textiles, ,Teresa Jaksetic, ,Vauxhall Fashion Scout

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Ziad Ghanem


Ziad Ghanem S/S 2012 by Aysim Genc

In the hotbox that is Vauxhall Fashion Scout‘s Freemasons Hall venue, approved Ziad Ghanem was about to return to the catwalk in dramatic fashion, symptoms and we would not expect anything less. He’d already tweeted that he’d received up to 3000 ticket requests for his show, about it and while I’m not sure there were that many there, it was bloody packed. We were asked to make more and more room for new guests, to the point where I was almost spooning the girl sitting next to me. And it was SO HOT.


Marnie Scarlet for Ziad Ghanem S/S 2012 by Gilly Rochester

One guy, wearing an outfit only suitable for the front row, idled up and down the catwalk in the hope that someone lesser dressed would offer up his seat. Luckily they managed to squeeze him in a little further down from me. Thank God, I thought – imagine wearing a toilet seat on your head and having to sit fifth! Mortifying.

As I made eyes at Amelia across the catwalk, something rather dramatic happened in the photographer’s pit. A loud bang, as if somebody had fallen, came first – everybody spun to see what was going on. A girl was struggling to maintain her balance and let out a yelp and it was clear that there were some photographers missing. The guy sitting next to me was certain he’d seen fisticuffs; as the photographers vied for space, one had lamped another. It was all very confusing and a little distressing, not least to resist the urge to stand up and cry ‘FIGHT!‘ Ziad, being the gentleman that he is, took to Facebook post-show to offer any injured parties a free outfit. What a lovely man.


Photography by Amelia Gregory

There ain’t no better show suited to a bit of pre-start drama. After the hysteria had settled down and I’d lost a few more pounds in sweat (never a bad thing), the show commenced. This particular collection is inspired by profound Polish film Matka Joanna (Mother Joan); a dark tale of the demonic possession of nuns. Well, what were you expecting? Floaty floral dresses? I don’t think so.


Ziad Ghanem S/S 2012 by Rukmunal Hakim

It’s hard to describe what really happens at a Ziad show. You can’t say ‘the dresses were long’ or ‘the skirts were short’ because every piece is unique and that’s just how Ziad does it. We had a couple walk first, the gent in a cropped white organza jacket, the lady in a glamorous pale pink dress, both with flowers atop their heads and big red eyes.


Photography by Tim Adey

We had performance artist Mr Pustra, who skipped in wearing an exaggarated black ensemble and red PVC gloves, and Marnie Scarlet, wearing one of Ziad’s bridal creations – layer upon layer of white silk and tulle, teamed as any bride would with white PVC leggings. Marnie entered the arena with a PVC umbrella that showered her with rose petals when she opened it.


Photography by Matt Bramford

Intense colours are always the flavour of these shows – this time around monochrome and red threaded the collection together. We had a floor-length translucent number, worn sans underwear. The funny thing is I was thinking I hadn’t seen any vaginas this season after VaginaGate a year ago, and I thought to myself I really wish I hadn’t thought to myself that I hadn’t seen any vaginas, because I suspect that’s why I did.


Ziad Ghanem S/S 2012 by Helena Maratheftis

The rest of the couture pieces celebrated Ziad Ghanem‘s exceptional talent when it comes to making clothes, and it wasn’t all about spectacle. A fishtail gown with incredible lace detail brought audible gasps from the audience and had that timeless quality like the grand dressmakers that precede him. Of course, it was sexed up with leather gloves. Then came a selection of paint-splattered pieces in allsorts of vibrant colours that would have made for a complete collection (and were borderline wearable) if this had not been the mighty Ziad.

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory


Photography by Amelia Gregory

The show featured the usual roll call of weird and wonderful models, including DJ Jackee Word, dancer Laura Cherry (who modelled the aforementioned fishtail dress) and singer Tanya Valensi who looked fiece in a less whacky micro dress with incredible embellishment. My favourite model in this show (and in any, for that matter) has to be Ziad‘s ‘favourite niece’ Janet Younan. A girl aged no more than 10 or 11 sashayed down the catwalk like a bridesmaid from a fairytale with as much confidence and swagger as any other model could muster. The crowd went NUTS for this, and quite rightly – Janet really werked it and looked overjoyed when she brought her uncle out for a post-show bow.


Ziad Ghanem S/S 2012 by Claire Kearns

Amelia and I both remarked that this collection was a little less cohesive than previous seasons, but then this is Ziad Ghanem we’re talking about – master of craftsmanship, creator of drama and intensity and master couturier. Some of the shows you see begin with one outfit and change very little throughout, sometimes making you ponder if they’ve actually made a mistake and sent the same model in the same frock out twice. But you’d never get that at a Ziad Ghanem show – no way José. This was a celebration of haute fashion, of everybody’s beauty, and of a designer’s ability to do whatever the hell he likes.


Photography by Matt Bramford

Long live Ziad Ghanem.

Ziad Ghanem SS 2012 review

Watch the show in full here:

Categories ,Amelia, ,Aysim Genc, ,Claire Kearns, ,couture, ,Fight, ,film, ,Freemasons’ Hall, ,Front Row, ,Gilly Rochester, ,Helena Maratheftis, ,Jackee Word, ,Janet Younan, ,Laura Cherry, ,London Fashion Week, ,Marnie Scarlet, ,Matka Joanna, ,Matt Bramford, ,Mr Pustra, ,Nuns, ,Organza, ,Photographers Pit, ,Polish, ,review, ,Rukmunal Hakim, ,S/S 2012, ,SS12, ,Tanya Valensi, ,twitter, ,VaginaGate, ,Vaginas, ,Vauxhall Fashion Scout, ,Ziad Ghanem

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Ziad Ghanem


Ziad Ghanem S/S 2012 by Aysim Genc

In the hotbox that is Vauxhall Fashion Scout’s Freemasons Hall venue, Ziad Ghanem was about to return to the catwalk in dramatic fashion, and we would not expect anything less. He’d already tweeted that he’d received up to 3000 ticket requests for his show, and while I’m not sure there were that many there, it was bloody packed. We were asked to make more and more room for new guests, to the point where I was almost spooning the girl sitting next to me. And it was SO HOT.


Marnie Scarlet for Ziad Ghanem S/S 2012 by Gilly Rochester

One guy, wearing an outfit only suitable for the front row, idled up and down the catwalk in the hope that someone lesser dressed would offer up his seat. Luckily they managed to squeeze him in a little further down from me. Thank God, I thought – imagine wearing a toilet seat on your head and having to sit fifth! Mortifying.

As I made eyes at Amelia across the catwalk, something rather dramatic happened in the photographer’s pit. A loud bang, as if somebody had fallen, came first – everybody spun to see what was going on. A girl was struggling to maintain her balance and let out a yelp and it was clear that there were some photographers missing. The guy sitting next to me was certain he’d seen fisticuffs; as the photographers vied for space, one had lamped another. It was all very confusing and a little distressing, not least to resist the urge to stand up and cry ‘FIGHT!‘ Ziad, being the gentleman that he is, took to Facebook post-show to offer any injured parties a free outfit. What a lovely man.


Photography by Amelia Gregory

There ain’t no better show suited to a bit of pre-start drama. After the hysteria had settled down and I’d lost a few more pounds in sweat (never a bad thing), the show commenced. This particular collection is inspired by profound Polish film Matka Joanna (Mother Joan); a dark tale of the demonic possession of nuns. Well, what were you expecting? Floaty floral dresses? I don’t think so.


Ziad Ghanem S/S 2012 by Rukmunal Hakim

It’s hard to describe what really happens at a Ziad show. You can’t say ‘the dresses were long’ or ‘the skirts were short’ because every piece is unique and that’s just how Ziad does it. We had a couple walk first, the gent in a cropped white organza jacket, the lady in a glamorous pale pink dress, both with flowers atop their heads and big red eyes.


Photography by Tim Adey

We had performance artist Mr Pustra, who skipped in wearing an exaggarated black ensemble and red PVC gloves, and Marnie Scarlet, wearing one of Ziad’s bridal creations – layer upon layer of white silk and tulle, teamed as any bride would with white PVC leggings. Marnie entered the arena with a PVC umbrella that showered her with rose petals when she opened it.


Photography by Matt Bramford

Intense colours are always the flavour of these shows – this time around monochrome and red threaded the collection together. We had a floor-length translucent number, worn sans underwear. The funny thing is I was thinking I hadn’t seen any vaginas this season after VaginaGate a year ago, and I thought to myself I really wish I hadn’t thought to myself that I hadn’t seen any vaginas, because I suspect that’s why I did.


Ziad Ghanem S/S 2012 by Helena Maratheftis

The rest of the couture pieces celebrated Ziad Ghanem’s exceptional talent when it comes to making clothes, and it wasn’t all about spectacle. A fishtail gown with incredible lace detail brought audible gasps from the audience and had that timeless quality like the grand dressmakers that precede him. Of course, it was sexed up with leather gloves. Then came a selection of paint-splattered pieces in allsorts of vibrant colours that would have made for a complete collection (and were borderline wearable) if this had not been the mighty Ziad.

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory

Ziad Ghanem SS 2012 review photo amelia gregory


Photography by Amelia Gregory

The show featured the usual roll call of weird and wonderful models, including DJ Jackee Word, dancer Laura Cherry (who modelled the aforementioned fishtail dress) and singer Tanya Valensi who looked fiece in a less whacky micro dress with incredible embellishment. My favourite model in this show (and in any, for that matter) has to be Ziad’s ‘favourite niece’ Janet Younan. A girl aged no more than 10 or 11 sashayed down the catwalk like a bridesmaid from a fairytale with as much confidence and swagger as any other model could muster. The crowd went NUTS for this, and quite rightly – Janet really werked it and looked overjoyed when she brought her uncle out for a post-show bow.


Ziad Ghanem S/S 2012 by Claire Kearns

Amelia and I both remarked that this collection was a little less cohesive than previous seasons, but then this is Ziad Ghanem we’re talking about – master of craftsmanship, creator of drama and intensity and master couturier. Some of the shows you see begin with one outfit and change very little throughout, sometimes making you ponder if they’ve actually made a mistake and sent the same model in the same frock out twice. But you’d never get that at a Ziad Ghanem show – no way José. This was a celebration of haute fashion, of everybody’s beauty, and of a designer’s ability to do whatever the hell he likes.


Photography by Matt Bramford

Long live Ziad Ghanem.

Ziad Ghanem SS 2012 review

Watch the show in full here:




Categories ,Amelia, ,Aysim Genc, ,Claire Kearns, ,couture, ,Fight, ,film, ,Freemasons’ Hall, ,Front Row, ,Gilly Rochester, ,Helena Maratheftis, ,Jackee Word, ,Janet Younan, ,Laura Cherry, ,London Fashion Week, ,Marnie Scarlet, ,Matka Joanna, ,Matt Bramford, ,Mr Pustra, ,Nuns, ,Organza, ,Photographers Pit, ,Polish, ,review, ,Rukmunal Hakim, ,S/S 2012, ,SS12, ,Tanya Valensi, ,twitter, ,VaginaGate, ,Vaginas, ,Vauxhall Fashion Scout, ,Ziad Ghanem

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Amelia’s Magazine | Alice Lee: London Fashion Week A/W 2012 Catwalk Preview

Alice Lee SS12 by Gemma Cotterell

Alice Lee S/S 2012 by Gemma Cotterell

The Vauxhall Fashion Scout ‘Ones to Watch‘ show is undoubtedly one of the highlights on the London Fashion Week calendar. It’s an opportunity for new designers to present their work, hand-picked because of their extraordinary designs, and for us fashion-hungry fans to witness the best of new talent.

For S/S 2012, design team, and in-real-life husband and wife, Lee Farmer and Alice Smith were chosen to showcase their collection. They had already received recognition for their work. In 2002, they had won the New Generation Sponsorship, and had previously received orders from Browns and Harrods. They re-launched Alice Lee as part of the VFS line up, after taking some time out from the label to focus on their family.

AW12 Sketch courtesy of Alice Lee

A/W 2012 Sketch courtesy of Alice Lee

Alice Lee is all about exceptional knitwear – a mix of intricate designs that for S/S 2012 were woven with strips of leather, in a simple palette of white, pale green, black and a splash of red. The collection was formed of modern shapes – deep cut and body con dresses, knitted trousers and varying hemlines, with a refined finish and detailing. There was an element of the futuristic to this collection, and I can remember Georgia Tackac’s review of the VFS Ones to Watch show, where she compared the Alice Lee collection to something Princess Leia would have had in her costume wardrobe.

Alice Lee SS12 by Jo Ley

Alice Lee S/S 2012 by Jo Ley

I spoke to Alice a few days before the chaos of LFW started, about inspirations, the new collection and the dominance of knitwear.

What impact did being chosen as one of Vauxhall Fashion’s Scout’s Ones to Watch last year have?
We got to do a catwalk show and got some good press then this led to orders, so in all a very good impact from being named as one of Vauxhall Fashion Scout’s Ones to Watch. From this we were chosen as one of the 5 Womenswear designers selected by Selfridges for their Bright Young Things project. This came hand in hand with an order for S/S 2012, and a window display for 2 months. This was an amazing opportunity to display the pieces in a way we wanted, and get the public to see our designs on Oxford Street, with it’s 1 million people a day passing by Selfridges.

Alice Lee coil-dress
A/W 2012 Coil Dress Fitting courtesy of Alice Lee

What have you been up to since then?
Since then we have been working on the orders we have received, which we made this time in our studio, as well as working on our window for Selfridges. We’re now working on our A/W 2012 collection.

Alice Lee sketch
A/W 2012 Dress Sketch courtesy of Alice Lee

What can we expect from your new collection?
We have been thinking about colours for winter. We do love black, but have just added a splash of colour here and there. There are some longer lengths in the dresses, and skirts. We have some outerwear with fur, faux of course as we never use real fur, or sheepskin. It’s just not our cup of tea.

Alice-Lee-By-Kris-Keys
Alice Lee S/S 2012 by Kris Keys

What were the inspirations and influences?
Many, too many to put down. A feeling from a poem by Dante. A feeling of being protected and armoured, and a continuation of the leather work combined with knitwear that we started to develop for S/S 2012.

Can you explain a little about your passion for design, and explain how you moved into fashion design.
Alice – I always loved making things and sewing as a child. I come from an ‘arty’ family, my dad is a photographer and my mom is a fashion designer, so I was inspired by them. Also I grew up from the age if 10 to 14 in a travelling theatre company touring Europe, with my dad, so I was surrounded by things and people that inspired and nurtured my creativity.

Alice Lee sketch dress
Alice Lee A/W 2012 Dress Sketch

Can you tell me a little about the process of your designs – perhaps a little about the materials and techniques that are used?
Well we both work through the ideas together, but Lee is more of the sketcher and I’m more of the knitter. So I knit swatches and Lee sketches. Then as are doing this we try shapes out on the mannequin, see what works then we usually go from that stage in to knitting the garment. At the moment we are using all natural yarns for winter, mostly wool and then hand threaded and stitched with leather stripes. A very time consuming process but we think it’s worth it. All pieces are hand made and fully fashioned.

You put the label on hold for a while to focus on family. How are you finding the balance with working now, especially with the lead up to LFW?
Well we have two children, so it is quite a juggling act. They are at nursery and school now so we have time to work. But they do come to the studio sometimes.

Can you explain why knitwear is such an integral part of your label?
It just kind of happened that way. I did my degree and MA in fashion knitwear. Also it’s probably a lot to do with making our own fabric from a cone of yarn and being able to knit it in to any shape and form we want to. Also the embellishment is very prominent. It’s very 3D, from the stitches to the end shape of the garment. We like to make something truly our own and with knitwear you can do.

Alice Lee will be showing their new A/W 2012 collection on Saturday 18th February at 14.45 at Somerset House, as part of Vauxhall Fashion Scout at Freemasons Hall, 60 Great Queen Street, WC2B 5AZ.

Categories ,Alice Lee, ,AW12, ,Bright Young Things, ,Faux Fur, ,Gemma Cotterell, ,Georgia Tackacs, ,Jo Ley, ,knitwear, ,Kris Keys, ,leather, ,Ones To Watch, ,Selfridges, ,SS12, ,Vauxhall Fashion Scout, ,Womenswear

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