Amelia’s Magazine | Fred Butler: London Fashion Week A/W 2012 Presentation Review

Fred Butler AW 2012 by Mitika Chohan

Fred Butler AW 2012 by Mitika Chohan

I love Fred Butler. She has been one of my favourite accessories and props designers for a few years now and apart from what she makes I also adore the fascinating and playful way in which she dresses as well as the way she expresses herself in interviews, which reveals a really quite special person indeed. I had seen her props pop up here and there in magazines, like in Amelia’s Magazine Issue 7 for which she made a Noah’s Ark shaped paper hat – in fact Amelia Gregory was one of the first to commission props from Fred. But I think a story I saw in i-D’s The Agyness Deyn Issue from May 2008, titled ‘Attitude’, featuring an inflatable rockets bra by Fred among other striking props, was what made me an official fan.

Fred Butler AW 2012 Charli XCX photo by Maria Papadimitriou

While queueing to see Fred’s live presentation of her A/W 2012 collection at The Portico Rooms in Somerset House on the 20th of February I was extra happy because – apart from the obvious reason – my young friend and budding stylist Isabella Sumner of Secret Danger Sister was texting me from backstage. Isabella became Kim Howells’ assistant for this London Fashion Week season after I forwarded to her a post by Kim I saw on Facebook asking for help! Kim has styled numerous Fred Butler presentations, films and lookbooks. Fred’s presentation took the form of a mini catwalk show which repeated itself over and over to a different audience each time. And there was quite a crowd to get through. During the four times in and out from the Portico Rooms – I saw the show twice – there were queues extending all the way to and down the stairs leading to the ground level of Somerset House. In those queues I spotted an array of some of the coolest, cutting edge creatives around, like Piers Atkinson, Bishi, Alùn Davies and Diane Pernet and filmmaker Konstantinos Menelaou from ASVOF, to name a few, all of whom of course love Fred’s original work.

Fred Butler AW 2012 photo by Maria Papadimitriou 9

Fred Butler AW 2012 photo by Maria Papadimitriou

Refreshingly the show opened with pop singer Charli XCX singing her catchy song ‘I’ll Never Know’ live with a band. Fred Butler, who’s twitter feed is full of #thismorningimlisteningto and other music related tweets, has a special relationship with music. She often DJs, she has made props for musicians such as Patrick Wolf, Nicki Minaj, Beth Ditto, La Roux AND Lady Gaga and, according to her, looking at the way musicians were dressed on album covers when she was little has been very inspiring. So it seems entirely natural that this season Fred, enabled by Red Bull Catwalk Studio, collaborated with Charlie XCX on a bespoke soundtrack for the collection. In general I think that the way Fred uses different art forms to enhance and show her work works incredibly well – for example she has made beautiful fashion films of her previous collections with talented young directors such as Zaiba Jabbar and Elisha Smith-Leverock.

Fred Butler AW 2012 by Nicola Ellen

Fred Butler AW 2012 by Nicola Ellen

Fred Butler AW 2012 photo by Maria Papadimitriou

Fred Butler 2012 by Catherine Meadows

Fred Butler 2012 by Catherine Meadows

Fred Butler AW 2012 photo by Maria Papadimitriou

Another notable and interesting thing about Fred Butler’s collections is the way she titles them using combined, long and sometimes made up words and phrases that seem to describe an other worldly thing or process in exactly the same intricate and imaginative way her pieces are made. The title of this collection was Tank Top-Ranking, Tong-Tied and Twisted. Her S/S 2012 collection was called Sonic Sinuate Supertemporal Sequestador and a 2011 collection went under the name of Incandescent Meta-morph-incessant.

Fred Butler AW 2012 photo by Maria Papadimitriou

Fred Butler AW 2012 photo by Maria Papadimitriou

Fred Butler AW 2012 photo by Maria Papadimitriou

Fred Butler AW 2012 photo by Maria Papadimitriou

Fred Butler AW 2012 LFW  by Deborah Moon

Fred Butler AW 2012 LFW by Deborah Moon

Fred Butler AW 2012 photo by Maria Papadimitriou

Following her S/S 2012 collection which featured more round shapes, frills and quite a bit of fabric, I was personally happy that in this collection Fred returned to origami folding techniques and body props with more clear cut, geometric shapes. This time I thought that the four colour goddesses that stepped out looked impeccable from head to toe. Each model had a monochrome base formed by beautiful knitted undergarments – a collaboration with EDE who specialise in English produced hand knits – and a matching colour wig. Placed on top of that base were a quilted, high collar gilet, origami obi belts, a marshmallow hued harness with twisted tubes, more belts and headbands out of twisted strings and more origami inspired, sculptural body pieces. The outfits were completed by colour matching shoes designed in collaboration with Rosy Nicholas. According to the press release there was a sushi related theme under all of this, especially in relation to the colour palette used. Usually I am very intrigued by the designers’ influences and references – and I have fun making up quite a few of my own when looking at collections – but Fred Butler’s work is for me so striking and fulfilling visually that my mind feels too drunk with pure aesthetic pleasure to care for any explanation in other terms.

Fred Butler AW 2012 photo by Maria Papadimitriou

Fred Butler AW 2012 photo by Maria Papadimitriou

All photography by Maria Papadimitriou

Categories ,A Shaded View on Fashion, ,accessories, ,accessories designer, ,Agyness Deyn, ,Alun Davies, ,Amelia’s Magazine, ,ASVOF, ,Beth Ditto, ,Bishi, ,Catherine Meadows, ,Charli XCX, ,Collaborations, ,Deborah Moon, ,Diane Pernet, ,EDE, ,Elisha Smith-Leverock, ,Ella Dror PR, ,Fashion Film, ,Fred Butler, ,i-D, ,Isabella Sumner, ,japanese, ,Kim Howells, ,Kimonos, ,Knits, ,Knotted, ,Konstantinos Menelaou, ,La Roux, ,Lady Gaga, ,London Fashion Week, ,Maria Papadimitriou, ,Mitika Chohan, ,monochrome, ,music, ,Nail Art, ,Nicki Minaj, ,Nicola Haigh, ,Noah’s Ark, ,Obi Belts, ,origami, ,pastels, ,Patrick Wolf, ,piers atkinson, ,Portico Rooms, ,Props, ,Quilting, ,rainbow, ,Red Bull Catwalk Studio, ,Red Bull Music Academy, ,Secret Danger Sister, ,Somerset House, ,Sushi, ,Twisted, ,Zaiba Jabbar

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Amelia’s Magazine | Anna Glowinski’s AnaNichoola – Girls Allowed!

anna-pic-left-with-design-tAll photographs courtesy of ananichoola.co.uk

AnaNichoola, stuff a label created by avid cyclist Anna Glowinski, is fast growing fashion brand with a simple idea; attractive, affordable and convenient fashion for female cyclists. With the growing popularity of cycling as a means of exercise, being eco friendly, and indeed for fun, her range of clothing and accessories has catered to a market close to her heart. As Anna explains; ‘We (female cyclists) don’t want to apologise for who we are, or hide our pony tails under our helmets; feminine style doesn’t mean kissing goodbye to performance, and that is what AnaNichoola is trying to embrace.’ I met up with Anna to chat about her designs and passion for the sport.

What made you start designing cycle fashion for women?

It was sort-of an accident, I mean, I’ve always had conversations with women about the lack of nice, practical female cycle clothing. It was always just too practical. So I handmade some fun bits and pieces – the LoveLocks and SPD heels for fun, and people loved them, so I decided to try and do more stuff. Once I committed myself to the plan, the ideas kept on coming! It was obviously a suppressed desire from being a vain lady cyclist my whole life!

beltbuckle

With all the media attention you have been getting, have you noticed an increase in sales?

Yes, I have. AnaNichoola is still in the baby stages, so sales are often an after thought. The press happens, the hits to my website go up, someone important e.g. a shop, asks me about my ability to mass produce, I start thinking about that, and then suddenly a member of the public wants something and I’m like, oh yeah, that’s what this is about. Up to Christmas sales increased so I reckon people who saw AnaNichoola two months ago probably held off until later to buy. Ultimately, I’m really glad for the press coverage because for one, it is nice that they believe in my products, and for two, I can’t afford any advertising right now.

Do you have new designs for combating these winter months?

I launched my technical designs at this year’s Cycle Show in October, so it’s quite a funny time to launch. I have tried to think about who will be buying right now, for example, Harrods stock The Curve jacket, but I changed the lining from the one at the show to have a more thermal winter lining. My next range is aimed at Spring/Summer, although some pieces will simply have the technical aspects of the same designs changed.

model-wearing-windbreaker-a

With people trying to be more environmentally friendly, what would you advise new cyclists, especially when travelling around cities?

I’d advise any new, or experienced, cyclist to get cycle training. I’ve ridden on the roads my whole life and was very confident going for training rides as a young teenager on fast moving roads, but I had cycle training when I was 20 and I can’t bear to think about how I used to ride before! Cycle training was developed after a group of people looked at the stats of cycle incidents, deaths and injuries and they worked out strategies for cyclists to avoid dangerous situations. I think that every cyclist should have it. If they don’t, then the biggest thing I would recommend is never, ever undertake a lorry or a bus- they can’t see you!

Redlace_trousergarter

Where do you get inspiration for your designs from?

The technical side comes from my experience as a racing cyclist; when you ride hard or for long hours it becomes very evident what a “bad” piece of cycle clothing is. I want my things to be technical, to perform and to look good. I keep up to date with mainstream fashion trends and try to combine that with the performance. I also get inspired by things I like; there is no market strategy, it’s just a thought that I like it, my Mum likes, and my mates like, then I’ll go with it.

model-wearing-earing

What is your personal favourite piece from your collection?

AHHHHH! I don’t know! The things I wear that fit best with my day-to-day living is the Curve Jacket, ball-bearing earrings and a bamboo base layer. However, I feel super cool when I wear the high-heeled SPDs or one of Shannon’s (accessories designer at AnaNichola) lairy belt buckles.

Ananichoola

What would be your all-time dream bike to own?

Good question! I want one bike for each type of cycling. I want it to always be ready to go, with no punctures and the correct pedals on it. I need a good off-road bike right now, as I’ve been doing the season on a road bike with knobbly tyres. I need a new set of wheels, and some curly handle bars. I wouldn’t mind a tandem for going on holidays with my boyfriend. I want to re-spray my road bike pink and gold. I need to get the rust off my BMX. I want a lighter jumps bike and a newer track bike. Ooh, I also badly want a Dutch bike, or a Pashley. And maybe an electric bike for when I’m tired. And a friendly talking bike, that knows the route and sings songs to me, that can fly sometimes….

AnaNichoola designs are on sale in Harrods, or www.ananichoola.co.uk where you can read more about Anna and her team.

Categories ,accessories, ,accessories designer, ,bicycles, ,BMX, ,cycle show, ,cycle training, ,cycling, ,Dutch bike, ,Eco-Design, ,ecofriendly, ,fashion, ,Fashion Clothing, ,female cycle clothing, ,Harrods, ,Pashley.

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