Amelia’s Magazine | Dairy Milk Gets A Conscience

In case you missed it, healing visit web everyones favourite nostalgic treat – Cadbury’s Dairy Milk – is moving with the times and going Fairtrade. Last week, cost Cadbury’s announced that from the end of Summer 2009, nurse it will receive Fairtrade certification, a move which will triple the amount of Fairtrade cocoa sold in Ghana (where Cadbury sources its cacao beans). Cadbury’s believes that this will also open up new opportunities for farmers to benefit from the Fairtrade system. It is a worthy – and savvy- move for a food item which, at least in my mind, is so rooted in the past. In recent years the general public have moved away from the old-school confectionaries and embraced the more ethically produced chocolates; Green and Blacks, Fairtrade’s own Divine chocolate to name a few. While Dairy Milk always maintained a strong foothold in the market – with 300 million bars sold annually in Britain and Ireland – Cadbury’s clearly see that the current zeitgeist is ethical, ethical, ethical and wants a piece of this pie too.

dairy%20milkresized.jpg

Am I a dissenting voice here? Is it bad form to rise a cynical eyebrow over what appears to be a good deed? At the end of the day, whether this is a PR exercise or not becomes irrelevant because there are thousands of farmers who will be better off regardless of Cadbury’s motivations. Still, while the response has been generally warm, some issues have been raised. The publics general idea of a Fairtrade business is a co-operation or small business – which Cadbury certainly is not. And while we would be forgiven for thinking that when an food item is bestowed the coveted Fairtrade status, it must be 100% Fairtrade. Not quite. Especially when it comes to something with as many ingredients as a choccie bar.

farmer%20resized.jpg

The key components of a humble square of chocolate are cocoa beans, sugar and milk. So the cacao is covered, what about the other ingredients? Wanting to do a bit of journalistic digging, I went onto Cadbury’s blog and was reassured to see that the general public remain an inquisitive and suspicious bunch. There were enough people asking about the origins of the other ingredients to warrant a response from Cadbury’s PR in the form of a written explanation and a live web Q+A. So here’s facts. The sugar is also Fairtrade certified, but the milk is not. The milk comes from British farmers, who Cadbury’s are keen to continue a relationship with. So there is a little bit of a percentage issue arising here. Barbara Crowther from Fairtrade defended this slightly tricky situation, saying

“For ingredients like cocoa and sugar which primarily grow in developing countries, our rules say that anything that can be Fairtrade, should be – 100%. Also, if a product (like chocolate or cakes) has lots of different ingredients, there must be at least one that makes up 20% of the product. Ideally, the total combination should be 50% or more (this isn’t always possible if only one ingredient can be Fairtrade. Otherwise we agree, there’s not enough Fairtrade content there to justify the FAIRTRADE Mark.”

So there you have it; some might say that Cadbury have slipped through the net with this one. The concept of what constitutes a product being Fairtrade was always fixed in my mind; perhaps I need to adapt my pre-conceived notions a touch. Still, once it gets its certification, I look forward to picking up a Dairy Milk for old times sake.

Categories ,Chocolate, ,Dairy Milk, ,Fairtrade, ,Farmers, ,Ghana

Similar Posts:






Amelia’s Magazine | Dairy Milk Gets A Conscience

In case you missed it, healing visit web everyones favourite nostalgic treat – Cadbury’s Dairy Milk – is moving with the times and going Fairtrade. Last week, cost Cadbury’s announced that from the end of Summer 2009, nurse it will receive Fairtrade certification, a move which will triple the amount of Fairtrade cocoa sold in Ghana (where Cadbury sources its cacao beans). Cadbury’s believes that this will also open up new opportunities for farmers to benefit from the Fairtrade system. It is a worthy – and savvy- move for a food item which, at least in my mind, is so rooted in the past. In recent years the general public have moved away from the old-school confectionaries and embraced the more ethically produced chocolates; Green and Blacks, Fairtrade’s own Divine chocolate to name a few. While Dairy Milk always maintained a strong foothold in the market – with 300 million bars sold annually in Britain and Ireland – Cadbury’s clearly see that the current zeitgeist is ethical, ethical, ethical and wants a piece of this pie too.

dairy%20milkresized.jpg

Am I a dissenting voice here? Is it bad form to rise a cynical eyebrow over what appears to be a good deed? At the end of the day, whether this is a PR exercise or not becomes irrelevant because there are thousands of farmers who will be better off regardless of Cadbury’s motivations. Still, while the response has been generally warm, some issues have been raised. The publics general idea of a Fairtrade business is a co-operation or small business – which Cadbury certainly is not. And while we would be forgiven for thinking that when an food item is bestowed the coveted Fairtrade status, it must be 100% Fairtrade. Not quite. Especially when it comes to something with as many ingredients as a choccie bar.

farmer%20resized.jpg

The key components of a humble square of chocolate are cocoa beans, sugar and milk. So the cacao is covered, what about the other ingredients? Wanting to do a bit of journalistic digging, I went onto Cadbury’s blog and was reassured to see that the general public remain an inquisitive and suspicious bunch. There were enough people asking about the origins of the other ingredients to warrant a response from Cadbury’s PR in the form of a written explanation and a live web Q+A. So here’s facts. The sugar is also Fairtrade certified, but the milk is not. The milk comes from British farmers, who Cadbury’s are keen to continue a relationship with. So there is a little bit of a percentage issue arising here. Barbara Crowther from Fairtrade defended this slightly tricky situation, saying

“For ingredients like cocoa and sugar which primarily grow in developing countries, our rules say that anything that can be Fairtrade, should be – 100%. Also, if a product (like chocolate or cakes) has lots of different ingredients, there must be at least one that makes up 20% of the product. Ideally, the total combination should be 50% or more (this isn’t always possible if only one ingredient can be Fairtrade. Otherwise we agree, there’s not enough Fairtrade content there to justify the FAIRTRADE Mark.”

So there you have it; some might say that Cadbury have slipped through the net with this one. The concept of what constitutes a product being Fairtrade was always fixed in my mind; perhaps I need to adapt my pre-conceived notions a touch. Still, once it gets its certification, I look forward to picking up a Dairy Milk for old times sake.

Categories ,Chocolate, ,Dairy Milk, ,Fairtrade, ,Farmers, ,Ghana

Similar Posts:






Amelia’s Magazine | The Best of Bust Magazine Christmas Craftacular, London 2010

Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, ambulance but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, page if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, buy I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-seaside sisters owls
Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters accompanied by immortal phrases such as ‘I eat my cake in my pants’. Perfect for the parents who have everything but would nevertheless quite like to add to their piles of amusing kitchen ware.

Bust Craftacular cakes
Gratuitous cake photo…. yum yum. Now what are you waiting for? Step away from the High Street and support these talented artists and makers this Christmas… they are only a click away.

Categories ,andrea garland, ,Beauty, ,Bethnal Green, ,Broadway Market, ,Bust Craftacular, ,craft, ,Dot your Teas and Cross your Eyes, ,East London Design Show, ,Fabric Nation, ,fairtrade, ,James Ward, ,Kingsland Road, ,liberty, ,organic, ,owls, ,Seaside Sisters, ,Shop Jill, ,Skincare, ,Star Wars, ,Tatty Devine, ,Urban Cross Stitch, ,Urban Outfitters, ,Vic Lee, ,vintage, ,Xiang Zeng, ,York Hall

Similar Posts:






Amelia’s Magazine | The Best of Bust Magazine Christmas Craftacular, London 2010

Bust Craftacular
All photography by Amelia Gregory.

My ability to get out and about has been seriously curtailed over the past few weeks by the need to get my new book finished, ambulance but last weekend (but one) I was pretty determined to make it along to the Bust Craftacular at Bethnal Green’s York Hall, page if only for a mad dash around the stalls.

Bust Craftacular-Bethnal Green

Inside the old Victorian hall it was absolutely heaving with craft enthusiasts – mainly women (many with small children in tow) but also a small peppering of arty looking boys. It was like entering a multi coloured kaleidoscopic alternative universe where crafting & handmade reigns supreme – bright things everywhere vying for my attention amidst a frantic din enhanced by a backdrop of very loud music.

So, buy I whipped around the regimented rows of stalls as quick as I could, taking notes of the best stuff I found so that if you didn’t manage to make it along you’ll be able to sniff out the best stuff online. Keep in mind those last minute Christmas gifts you might need to buy as you take a gander through this little lot:

Vic Lee

Vic Lee makes printed scenes of well known hipster (can I say that in the UK?) London districts such as Broadway Market and Kingsland Road. Perfect for the East End man in your life – because let’s face it, most of them feature East London. The limited edition prints are produced on cotton paper and screen printed with environmentally friendly water based acrylic inks. They look really stunning up close, and also caught the eye of Jessica Furseth when she visited the East London Design Show.

Bust Craftacular-Xiang Zeng

Xiang Zeng is a textile designer who has produced a range of lovely printed cushions and make your own soft toy bear kits. Really cute, they look pretty easy to make so would also be perfect for and a crafty friend or even a handy older kid.

Bust Craftacular-seaside sisters owls
Bust Craftacular-fabric nation

I picked up a business card for Seaside Sisters at the Fabric Nation stall… so I am not entirely sure who to credit these wonderful owls and cushions to. Their stall was a brilliantly over the top feast for the eyes in an already overwhelming place. Loved the stuff they make from old vintage fabrics.

Bust Craftacular-andrea garland

Andrea Garland fills old tins with natural skincare goodies: what an amazing idea but no doubt a huge amount of hard work to find all those fab tins. She’s a trained aromatherapist who makes all her products from scratch in Hackney with as many organic and fairtrade ingredients as possible and I am very pleased to learn that none are tested on animals – but I guess that scenario is far less likely when using these kind of ingredients anyway – just one more reason to buy natural beauty brands. She sells at Liberty, Urban Outfitters and at Tatty Devine, and Viola Levy also gives her a mention in her run down of top natural beauty brands earlier this week. What a find – it goes without saying that her stall was very busy.

Bust Craftacular-shop jill

Looking for a nice little purse, or perhaps a unique oyster card holder? Jill makes the perfect thing: I was utterly transfixed by her beautifully laid out stall, featuring an array of charming goodies with graphic printed animal designs that would suit a man too. She also did a nice line in limited edition screen prints.

Bust Craftacular-Dot your Teas and Cross your Eyes

Dot your Teas and Cross your Eyes is a fashion and accessories designer by the name of Chloe. Her bold spotted print designs embellished fabulous silky dresses and she also makes some fabulous recycled fabric pom pom fascinators.

Bust Craftacular-urban cross stitch

Now for the craft loving man in your life: Urban Cross Stitch create cross stitch Star Wars kits. A wonderful meeting of 80s pop culture and the noughties crafting craze: what better way to inspire a bloke to get into this most relaxing of traditional techniques.

Bust Craftacular-James Ward plates

Last but very much not least, just as I was rounding the corner to leave I chanced upon James Ward’s plates, featuring an assortment of friendly animal characters accompanied by immortal phrases such as ‘I eat my cake in my pants’. Perfect for the parents who have everything but would nevertheless quite like to add to their piles of amusing kitchen ware.

Bust Craftacular cakes
Gratuitous cake photo…. yum yum. Now what are you waiting for? Step away from the High Street and support these talented artists and makers this Christmas… they are only a click away.

Categories ,andrea garland, ,Beauty, ,Bethnal Green, ,Broadway Market, ,Bust Craftacular, ,craft, ,Dot your Teas and Cross your Eyes, ,East London Design Show, ,Fabric Nation, ,fairtrade, ,James Ward, ,Kingsland Road, ,liberty, ,organic, ,owls, ,Seaside Sisters, ,Shop Jill, ,Skincare, ,Star Wars, ,Tatty Devine, ,Urban Cross Stitch, ,Urban Outfitters, ,Vic Lee, ,vintage, ,Xiang Zeng, ,York Hall

Similar Posts:






Amelia’s Magazine | The Ecologist Guides to Food and Fashion: an interview with illustrator Lucy Kirk

Lucy Kirk - Ecologist guide to fashion cover

The Ecologist has just published two superb new books with Leaping Hare Press that detail the ways in which we can improve the food and fashion systems, both of which are so fraught with unethical and environmentally detrimental practices. The two petit guides are designed in an easy to read format and chapters are accompanied with some wonderful illustrations by Lucy Kirk, a contributor to Amelia’s Magazine and one of my star picks at her University of Brighton graduate show in 2012. Here she explains the process of working with The Ecologist and the creation of engaging illustrations from often difficult subject matter.

Lucy Kirk - Ecologist guide to fashion - cottonkiller

How did you get hired to create illustrations for the new Ecologist Guides?
I graduated from the University of Brighton in 2012 and during the final degree show Ivy Press visited the exhibition and later invited me and a few others to visit their Lewes office to show them more of our work. After a rather nerve racking (on my part) portfolio meeting, they kept my details on record. A few months later I received an email from James Lawrence at Leaping Hare Press asking if I’d be up for doing some initial drawings, which later lead to the project.

Lucy Kirk - Ecologist guide to fashion - harris tweed

What was the process of creation and collaboration with the Ecologist like?
The art director James Lawrence was great to work with, he sent me the authors’ written text and brief ideas he’d had as starting points for me to work with. This being my first major commission it was hard not to find it a little daunting, so having some key notes was really helpful. It allowed me to interpret the text creatively but not get to lost.

Lucy Kirk - Ecologist guide to food - WORKERS

How many images did you have to create altogether and how long did it take to get together all the images for both guides?
I think roughly about eighty. I started working on the project during the summer of 2012 but it continued on and off until november 2013. It was more of a collaboration to be finished as and when the text was complete. I think I preferred this process rather than a block of solid work, as it allowed me to approach each section of drawings with a fresh mind.

Lucy Kirk - Ecologist guide to food cover

What materials and techniques do you use when you work on line drawings like this?
As often as possible I like to work with loose cartridge paper rather than a sketchbook, a big pot of black ink (which I normally spill) and a new paintbrush. I like a tiny brush; the ones used for model railways are my personal favourite.

Where did you find inspiration for the images?
Sometimes from reference photography, if there was a particular message to portray or imagery I had no previous knowledge of. Other illustrations were inspired by things around me. My parents live on a farm in Nottinghamshire, which proved helpful when it came to working on some of the food drawings.

Lucy Kirk - Ecologist guide to food-packhouse

What was the hardest aspect of creating images to accompany often difficult topics?
I think it was hard not wanting to offend anyone, but James was good at suggesting alternatives and ways to avoid this. I found that trying to marry imagery to sometimes upsetting text can be tricky, but I think that overall everyone who worked on the books has done a great job.

Lucy Kirk - Ecologist guide to fashion - roadkill

What was the worst thing that you learnt about the food industry?
There were lots of interesting things I learnt about the food industry that I either knew little or nothing about. It opened my eyes to the conditions of workers that I think is sometimes easy to forget. The exploitation of some women working as tea pluckers in East Africa was particularly upsetting.

What was the most interesting thing you learnt about the fashion industry?
There’s a section on slow fashion which I think is great: it is the process of making clothing that lasts a long time and is often sourced and produced locally or via fair-trade. There’s more of a stress on quality of garments rather than quantity and it’s becoming more and more popular. If you are interested in fashion I think it’s definitely something you should be aware of.

Lucy Kirk - Ecologist guide to fashion - sew machine

Has doing this project altered the way that you relate to either fashion or food, and if yes in what sort of way?
Yes, I think it’s easy to turn our heads and forget issues that are happening around us and trick ourselves into believing we are not personally responsible. I’m not saying I’ve become vegan overnight but it has definitely made me become more aware. I think both authors approach both subjects in a way that’s an interesting and informative read and I’d recommend them to a friend. I’ve already leant my copies to my grandma.

Lucy Kirk - Ecologist guide to food - cows

What else are you working on in 2014?
As well as doing illustrations, I also co-direct a stationery business called Pen On Paper with my friend and fellow artist Millie Popovic, who is also a Brighton graduate. So day to day our time is taken up designing new products and printing orders. We have some events and projects later in the year which I can’t yet reveal yet but I am very excited about. But when I’m not screen printing cards, I’m working on a new ceramic series which hopefully will be ready soon. It’s been a while since I’ve been able to work with clay, so it feels good to go back. I’m also a new member of the illustration collective Puck and there’s lots of exciting things happening with them this year, which I’m looking forward too, including some exhibitions and maybe some publications.

The Ecologist Guide to Food and the Ecologist Guide to Fashion are out now, published by Leaping Hare Press and available from all good bookstores.

Categories ,Ecologist Guide to Fashion, ,Ecologist Guide to Food, ,Ecologist Guides, ,fairtrade, ,interview, ,Ivy Press, ,James Lawrence, ,Leaping Hare Press, ,Lucy Kirk, ,Millie Popovic, ,Pen On Paper, ,Puck Collective, ,the ecologist, ,University of Brighton

Similar Posts:






Amelia’s Magazine | Best New Designs: Top Drawer and Craft London January 2014 Review

Wrap magazine trees and tools wrapping paper

It has been many years since I last attended the Top Drawer gift trade show at Earls Court, and the scope of what is now on offer is daunting to say the least: it’s no wonder it has recently split off into the separate Home London event and now Craft London. Having already visited those two I only made it around half of Top Drawer, missing out on much I’m sure. Oh well, there’s always next time.

Wrap Magazine paper with leaves and pot plants

Over in the greeting cards section it was great to meet the talented Polly and Chris from Wrap Magazine, who have produced a wonderful stand alone wrapping paper range to compliment their beautiful publication – it’s a natural move for this twosome, who have done a remarkable job of creating both a magazine and a product by harnessing the talents of the illustrators that they feature. They have a great aesthetic that is similar to my own and their unique commissioned designs stood out a mile at Top Drawer. You can read our recent interview here.

Eley Kishimoto wrapping paper for 1973 designs

Over at the 1973 stand a collaboration with cult fashion designers Eley Kishimoto caught my eye. Graphic patterns with names like Waltzing Vases and Naked Herrings feature signature colour ways that are unlike any other. Just fabulous.

Snowflakes socks for kids

I love brightly coloured and patterned socks. Snowflakes and Sunflowers specialise in ace affordable designs for kids, available in a boutique near you.

Jennie Maizels A-Z iron on patches

It was very exciting to finally meet illustrator and entrepreneur extraordinaire Jennie Maizels, whose expanding line of iron on patches now includes these brilliant letters, which can be bought separately to construct the words of your choice.

Elks and Angels sheepskin bear

Looking for an unusual and charming newborn gift? How about this adorable sheepskin soft Cuddle Bear for kids by Australian company Elks and Angels, distributed by Diddywear in the UK.

Plan toys cog puzzle

This is so cool: a gear puzzle from Plan Toys, a Thai company which specialises in ‘sustainable play’ and great design.

Colourful Dove bone china for kids

This fun bone china tableware range for kids is by Colourful Dove.

Sew Heart Felt seal slippers

Seal felt slippers designed in the UK and handmade in Nepal by Sew Heart Felt are extremely cute, dontcha think?!

Nkuku paper lanterns

Beautiful unusual shaped paper lanterns by Nkuku would look wonderful hung from the ceiling at any time of year. This company specialises in ecodesign and fair-trade gifts.

Susi Hines rotating gold rings

Over in the new Craft London section I loved these handmade oxidised gold and natural diamond rotating rings by jeweller Susi Hines.

Sarah Straussberg necklace

Finally, Sarah Straussberg is a young designer who recently graduated from Brighton University. Her really clever range of jewellery is all based on a very simple seed pod form. Loved it a lot.

You can read my report from the January 2014 Home London trade show here.

Categories ,1973, ,Brighton University, ,Colourful Dove, ,craft, ,Craft London, ,Cuddle Bear, ,Diddywear, ,Earls Court, ,Eco-Design, ,Eley Kishimoto, ,Elks and Angels, ,fairtrade, ,gifts, ,Home London, ,Jennie Maizels, ,jewellery, ,Naked Herrings, ,Nepal, ,Nkuku, ,Plan Toys, ,Report, ,review, ,Sarah Straussberg, ,Sew Heart Felt, ,Snowflakes and Sunflowers, ,Susi Hines, ,Top Drawer, ,Trade Show, ,Waltzing Vases, ,Wrap Magazine

Similar Posts: