Amelia’s Magazine | The Secret Emporium at The Secret Garden Party Festival 2012

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The Secret Emporium by Maria Papadimitriou aka Slowly The Eggs

This year The Secret Garden Pary, which took place between the 19th and 22nd of July, had chosen for its 10th birthday celebrations the theme ‘Standing on Ceremony’. More than ever before this famously flamboyant festival encouraged all kinds of rituals, ceremonies, initiations and carnivals to be abundantly created, attended and enjoyed by the gardeners. As the charming Secret Garden Party guide from this year explained, the aim of the above, and of the Garden as a whole, was to ‘bind us together’ and ‘emphasise matter over mind’. I felt that both these aims were most certainly achieved not only by the colourful activities, but also the huge amounts of mud which challenged us, bonded us as if with gooey, brown glue and made sure that ‘matter’ took centre stage indeed…

Secret Emporium at Secret Garden Party Bannersphoto by Maria Papadimitriou

I found myself part of this mud world because I was one of the designers taking part in the Secret Emporium. For a few years now The Secret Emporium has been sourcing independent, underground and out of the ordinary designers during the winter and taking them to festivals over the summer – as well as organising various other pop up events during the year, such as The Secret Emporium Christmas Market, featured previously in Amelia’s Magazine. The often theatrical pieces by The Secret Emporium designers are especially suited to a playful festival, like The Secret Garden Party, and it was most fun witnessing people all around being at their most willing to dress up and give in to a bit of embelishment. Below are just a few of my favorite looks and designs from The Secret Emporium festive marquee…

Secret Emporium at Secret Garden Party EABURNS photo by Maria Papadimitriou

A wonderful shoulder piece, headband and pendant from EABurns by the very talented Lizzie Burns.

Secret Emporium at Secret Garden Party Veronique wearing SJSSTYLE and Every Cloud has a Silver Lining photo by Maria Papadimitriou

I think a few jaws dropped when the beautiful Veronique – a Secret Emporium intern – modeled this onesie by SJSSTYLE and long statement necklace by Every Cloud Has a Silver Lining.

Secret Emporium at Secret Garden Party Key-Lime-Pie cape+bow photo by Maria Papadimitriou

A lovely festival look consisting of cape, bow hairpiece and bum-bag by Key Lime Pie.

Secret Emporium Tell Tails by Maria Papadimitriou aka Slowly The Eggs

Tell Tails by Maria Papadimitriou aka Slowly The Eggs

Secret Emporium at Secret Garden Party Hapuska photo by Maria Papadimitriou

Hapuska’s headpieces were perfect for a bit of drama – and notice the cute red bows make up by In Your Dreams mentioned below!

Secret Emporium at Secret Garden Party Feathersmith photo by Maria Papadimitriou

More feathery, tribal headwear by Feathersmith.

Secret Emporium at Secret Garden Party Camille Walalaphoto by Maria Papadimitriou

The super lovely Camille Walala, whose colourful stall I had the pleasure of having immediately opposite me, dressed glamorously every day in her own designs.

Secret Emporium at Secret Garden Party The Poundshopphoto by Maria Papadimitriou

I totally loved the forces behind The Poundshop, Sara and George, who were, like myself, recipients of one of the very generous Secret Emporium scholarships. From their greatly designed wooden kiosk on wheels they represented a host of designers via their super affordable and witty products.

Secret Emporium at Secret Garden Party Plastic Seconds photo by Maria Papadimitriou

This lady was very excited about just purchasing this headpiece made from found objects by Plastic Seconds – which is my jewellery line.

Secret Emporium at Secret Garden Party Hathor photo by Maria Papadimitriou

Elegant and sparkly one-off headpieces by Hathor.

Secret Emporium BangBangCrash by Maria Papadimitriou aka Slowly The Eggs

Bang Bang Crash by Maria Papadimitriou aka Slowly The Eggs

Of course The Secret Garden Party is very clear about its desire to bring out the animal side in a Gardener so Bang Bang Crash were there to provide various animal suits…

Secret Emporium at Secret Garden Party JobeeJo Creations photo by Maria Papadimitriou

And felted animal ear hats by JoBee Jo Creations were helping along.

Secret Emporium at Secret Garden Party In Your Dreams photo by Maria Papadimitriou

In Your Dreams catered for all our ‘out there’ make up needs and were deservedly very popular.

Secret Emporium at Secret Garden Party Tell Tales 2 photo by Maria Papadimitriou

Secret Emporium at Secret Garden Party Tell Tails photo by Maria Papadimitriou

Also very popular – both with kids and adults! – were the fabulous tails from Tell Tails.

Secret Emporium at Secret Garden Party Merrimaking

The Merrimaking stall, as always, was full of cleverly designed and fun promoting items.

Secret Emporium at Secret Garden Party SJSSTYLE photo by Maria Papadimitriou

SJSSTYLE made sunglasses with all sorts of weird and wonderful additions to them!

Secret Emporium at Secret Garden Party Lucy Peacock photo by Maria Papadimitriou

Lucy Peacock, who is helping to run The Secret Emporium, also displayed her geometric jewellery.

Secret Emporium at Secret Garden Party Grace Du Prez photo by Maria Papadimitriou

I have long admired Grace du Prez’s jewellery design and at The Secret Emporium she was also my delightful neighbour.

Secret Emporium at Secret Garden Party Gilbert Grotto and Grace Du Prezphoto by Maria Papadimitriou

Here is one of Grace du Prez’s hair pendants worn on a Gilbert Grotto tee!

Secret Emporium at Secret Garden Party Fuudhoods photo by Maria Papadimitriou

The cockerel in me loved these head turning hoods by Fuud Hoods.

Secret Emporium at Secret Garden Party Leftover photo by Maria Papadimitriou

More found objects headpiece action by Leftover.

Secret Emporium at Secret Garden Party Umbrellas decorations photo by Maria Papadimitriou

The Secret Emporium team had made these bright and colourful umbrellas to decorate the interior of their euqally bright and colourful marquee.

All photography by Maria Papadimitriou.

Categories ,BangBang Crash, ,Camille Walala, ,EABurns, ,Every Cloud Has A Silver Lining, ,Feathersmith, ,festival, ,Fuud Hoods, ,Gilbert Grotto, ,Grace Du Prez, ,Hapuska, ,Hathor, ,In Your Dreams, ,JoBee Jo Creations, ,Key Lime Pie, ,Leftover, ,Lucy Peacock Jewellery, ,Maria Papadimitriou, ,Merrimaking, ,Plastic Seconds, ,Secret Emporium, ,Secret Garden Party, ,SJSSTYLE, ,Tell Tails, ,The Poundshop, ,The Secret Emporium, ,The Secret Garden Party

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Amelia’s Magazine | Secret Garden Party 2011: Festival Review


The Secret Garden Party, buy illustrated by Sam Parr

A playground for all ages, ed The Secret Garden Party boasts a reputation as a festival where you can temporarily seek refuge from the hassles of real life and indulge in a few days of crazy creativity in a temporary community where a surprise lurks around every corner.

In my estimation, medical The Secret Garden Party is the closest you can ever get to Wonderland without reading Alice Through the Looking-Glass (It even has croquet). Held in the Cambridgeshire countryside just outside Huntingdon, this festival occurs on the grounds of Abbots Ripton Hall, home of Lord de Ramsey. These days the festival is a pretty badly kept secret and as many as 26,000 people attended this year, compared to the more petite 1000 or so that partied there back when it was begotten in 2004.

The grounds, as well as the festival goers, function as an impromptu art exhibit with fancy dress encouraged and contributing to the surreal ambience. Although marketed as both an arts and music festival, the lack of well-known bands means that more often than not the attendees are lured to the festival on the premise of the experience itself.


Illustrations by Lilly Allen

Festivals rest in the perilous hands of the weather and although our entrance to the festival was marked by the rain, an ominous start to the weekend, it was hot enough by Friday that we could mosey to the lake and go swimming with hoards of other eager beavers, desperate to wash off the glitter and UV paint from last night’s exploits. The lake is a vital part of the festival atmosphere, not only because you can swim and row across it, but because there is also a temporary stage in the centre that you can only get to by boat. This stage, in the shape of a dragonfly, was burnt on the Saturday night.


Blondie, illustrated by Sam Parr

This is a festival where you go with the flow, whether you choose to follow the trail of glow sticks being left by a person in the distance in the hope that it leads you somewhere, or you want to sit in front of the sand stage and relax burning marshmallows on the bonfire. Each festival experience is unique and as well as being handed some snacks by someone in a Kindness Initiative tabard we were approached by someone who presented us with a piece of paper reading “switch off your alarm clock”; SGP is a hands-on festival if ever there was one.

There are an impossible number of things to do. They say that curiosity killed the cat, but this is a place to satiate your interest, taking advantage of what’s on offer, whether that is life drawing or an introduction to fetishes: in a tent filled with pillows where you are required to take your shoes off at the entrance and a small make shift cinema (complete with popcorn). Forming just a sample of the odd attractions on offer, you’re guaranteed never to be bored. Other more mainstream activities to pep you up during the day include miniature golf and yoga. If you want to watch someone in a wasp spray costume chase a bee around, or throw paint at people you don’t know in the annual paint fight, then this is the place to do it. With so much on offer its impossible to sample everything in one visit and this festival will undoubtedly leave you wanting more.

We got more than we bargained by watching mud wrestling, the climax of the show being impromptu nudity as well as a Mission Impossible style drop for items located in the mud pit. We also checked out Shitfaced Shakespeare, a performance of Romeo and Juliet for which the actors are completely and utterly trollied. Both of which made for unique experiences.

We were totally sheltered from the real world here: with no plug sockets, the news of Amy Winehouse and the Norway massacre filter through the crowds with shock, reminding us that we have to go back to our lives on Monday.


Married to the Sea, illustrated by Nicola Ellen

The majority of bands playing at SGP are relatively unknown and reading down the list makes me feel suddenly lacking in hipster knowledge. There are big names, too: Leftfield, Martha Reeves and the Vandellas, Mystery Jets and of course Blondie. We watched rising stars like Cosmo Jarvis and relative unknowns like Married to the Sea, wandering through the various stages in search of the best tunes. But mostly, we weaved in and out of the tents soaking up the atmosphere, picking up the phone of the random call box that lets you talk to strangers somewhere else on the festival and being glad that we were lucky enough to get tickets.


Cosmo Jarvis, illustrated by Rosemary Kirton
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There is more to SGP than the music. This is the festival to end all festivals and has a certain je ne sais quoi that other festivals fail to achieve. If you want to dress up as a different animal every day then this is the place for you. It’s an art gallery with its visitors welcome to become part of the exhibit. The Secret Garden Party is one of the few experiences in life when the reality of the festival will no doubt outstrip your expectations.

All photography by Jessica Cook

Categories ,Abbots Ripton Hall, ,Alice in Wonderland, ,amy winehouse, ,art, ,blondie, ,dragonfly, ,festival, ,Glitter, ,Glow sticks, ,Golf, ,Jessica Cook, ,leftfield, ,Lilly Allen, ,Lord de Ramsey, ,Martha Reeves, ,Mission Impossible, ,music, ,Mystery Jets, ,Nicola Ellen, ,review, ,Romeo and Juliet, ,Rosemary Kirton, ,Sam Parr, ,Shitfaced Shakespeare, ,The Secret Garden Party, ,The Vandellas, ,UV paint, ,Yoga

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