Amelia’s Magazine | The Secret Emporium at The Secret Garden Party Festival 2012


The Secret Emporium by Maria Papadimitriou aka Slowly The Eggs

This year The Secret Garden Pary, which took place between the 19th and 22nd of July, had chosen for its 10th birthday celebrations the theme ‘Standing on Ceremony’. More than ever before this famously flamboyant festival encouraged all kinds of rituals, ceremonies, initiations and carnivals to be abundantly created, attended and enjoyed by the gardeners. As the charming Secret Garden Party guide from this year explained, the aim of the above, and of the Garden as a whole, was to ‘bind us together’ and ‘emphasise matter over mind’. I felt that both these aims were most certainly achieved not only by the colourful activities, but also the huge amounts of mud which challenged us, bonded us as if with gooey, brown glue and made sure that ‘matter’ took centre stage indeed…

Secret Emporium at Secret Garden Party Bannersphoto by Maria Papadimitriou

I found myself part of this mud world because I was one of the designers taking part in the Secret Emporium. For a few years now The Secret Emporium has been sourcing independent, underground and out of the ordinary designers during the winter and taking them to festivals over the summer – as well as organising various other pop up events during the year, such as The Secret Emporium Christmas Market, featured previously in Amelia’s Magazine. The often theatrical pieces by The Secret Emporium designers are especially suited to a playful festival, like The Secret Garden Party, and it was most fun witnessing people all around being at their most willing to dress up and give in to a bit of embelishment. Below are just a few of my favorite looks and designs from The Secret Emporium festive marquee…

Secret Emporium at Secret Garden Party EABURNS photo by Maria Papadimitriou

A wonderful shoulder piece, headband and pendant from EABurns by the very talented Lizzie Burns.

Secret Emporium at Secret Garden Party Veronique wearing SJSSTYLE and Every Cloud has a Silver Lining photo by Maria Papadimitriou

I think a few jaws dropped when the beautiful Veronique – a Secret Emporium intern – modeled this onesie by SJSSTYLE and long statement necklace by Every Cloud Has a Silver Lining.

Secret Emporium at Secret Garden Party Key-Lime-Pie cape+bow photo by Maria Papadimitriou

A lovely festival look consisting of cape, bow hairpiece and bum-bag by Key Lime Pie.

Secret Emporium Tell Tails by Maria Papadimitriou aka Slowly The Eggs

Tell Tails by Maria Papadimitriou aka Slowly The Eggs

Secret Emporium at Secret Garden Party Hapuska photo by Maria Papadimitriou

Hapuska’s headpieces were perfect for a bit of drama – and notice the cute red bows make up by In Your Dreams mentioned below!

Secret Emporium at Secret Garden Party Feathersmith photo by Maria Papadimitriou

More feathery, tribal headwear by Feathersmith.

Secret Emporium at Secret Garden Party Camille Walalaphoto by Maria Papadimitriou

The super lovely Camille Walala, whose colourful stall I had the pleasure of having immediately opposite me, dressed glamorously every day in her own designs.

Secret Emporium at Secret Garden Party The Poundshopphoto by Maria Papadimitriou

I totally loved the forces behind The Poundshop, Sara and George, who were, like myself, recipients of one of the very generous Secret Emporium scholarships. From their greatly designed wooden kiosk on wheels they represented a host of designers via their super affordable and witty products.

Secret Emporium at Secret Garden Party Plastic Seconds photo by Maria Papadimitriou

This lady was very excited about just purchasing this headpiece made from found objects by Plastic Seconds – which is my jewellery line.

Secret Emporium at Secret Garden Party Hathor photo by Maria Papadimitriou

Elegant and sparkly one-off headpieces by Hathor.

Secret Emporium BangBangCrash by Maria Papadimitriou aka Slowly The Eggs

Bang Bang Crash by Maria Papadimitriou aka Slowly The Eggs

Of course The Secret Garden Party is very clear about its desire to bring out the animal side in a Gardener so Bang Bang Crash were there to provide various animal suits…

Secret Emporium at Secret Garden Party JobeeJo Creations photo by Maria Papadimitriou

And felted animal ear hats by JoBee Jo Creations were helping along.

Secret Emporium at Secret Garden Party In Your Dreams photo by Maria Papadimitriou

In Your Dreams catered for all our ‘out there’ make up needs and were deservedly very popular.

Secret Emporium at Secret Garden Party Tell Tales 2 photo by Maria Papadimitriou

Secret Emporium at Secret Garden Party Tell Tails photo by Maria Papadimitriou

Also very popular – both with kids and adults! – were the fabulous tails from Tell Tails.

Secret Emporium at Secret Garden Party Merrimaking

The Merrimaking stall, as always, was full of cleverly designed and fun promoting items.

Secret Emporium at Secret Garden Party SJSSTYLE photo by Maria Papadimitriou

SJSSTYLE made sunglasses with all sorts of weird and wonderful additions to them!

Secret Emporium at Secret Garden Party Lucy Peacock photo by Maria Papadimitriou

Lucy Peacock, who is helping to run The Secret Emporium, also displayed her geometric jewellery.

Secret Emporium at Secret Garden Party Grace Du Prez photo by Maria Papadimitriou

I have long admired Grace du Prez’s jewellery design and at The Secret Emporium she was also my delightful neighbour.

Secret Emporium at Secret Garden Party Gilbert Grotto and Grace Du Prezphoto by Maria Papadimitriou

Here is one of Grace du Prez’s hair pendants worn on a Gilbert Grotto tee!

Secret Emporium at Secret Garden Party Fuudhoods photo by Maria Papadimitriou

The cockerel in me loved these head turning hoods by Fuud Hoods.

Secret Emporium at Secret Garden Party Leftover photo by Maria Papadimitriou

More found objects headpiece action by Leftover.

Secret Emporium at Secret Garden Party Umbrellas decorations photo by Maria Papadimitriou

The Secret Emporium team had made these bright and colourful umbrellas to decorate the interior of their euqally bright and colourful marquee.

All photography by Maria Papadimitriou.

Categories ,BangBang Crash, ,Camille Walala, ,EABurns, ,Every Cloud Has A Silver Lining, ,Feathersmith, ,festival, ,Fuud Hoods, ,Gilbert Grotto, ,Grace Du Prez, ,Hapuska, ,Hathor, ,In Your Dreams, ,JoBee Jo Creations, ,Key Lime Pie, ,Leftover, ,Lucy Peacock Jewellery, ,Maria Papadimitriou, ,Merrimaking, ,Plastic Seconds, ,Secret Emporium, ,Secret Garden Party, ,SJSSTYLE, ,Tell Tails, ,The Poundshop, ,The Secret Emporium, ,The Secret Garden Party

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Amelia’s Magazine | New for 2013: Amelia’s Award will launch the career of a talented Graduate Designer Maker

amelias award with secret emporium
Calling all soon to be design graduates: read on to find out about my new collaboration with the brilliant Secret Emporium, a curatorial umbrella which supports and promotes independent creators of wonderful goods. We’ve long championed the work of Secret Emporium and the designers they work with on this website so I’m really happy that we have now teamed up to bring you Amelia’s Award.

Secret Emporium at SGP christmas fair
Diane Turner at the Secret Emporium Christmas Market. Photography by Elizabeth Khan–Greig.

Secret Emporium at SGP EA Burns
EA Burns stall at Secret Garden Party.

This summer Amelia’s Magazine and Secret Emporium will celebrate the best in graduate design by helping a gifted young designer to launch a career as a designer maker. We are searching for a super talented graduate with bags of ideas about what they would like to make. This could be: jewellery, sunglasses, visors, clothing, accessories, illustrated goods, screen printed wares or art based food. Products with ethical or environmental considerations will be favoured.

Secret Emporium yellow cheetahs spangled sunglasses
Yellow cheetah sunglasses by Spangled at Secret Emporium.

And now for the best bit of all: the Prize! The winner of Amelia’s Award will be gifted a scholarship place worth £495 to showcase and sell their work with Secret Emporium at Wilderness Festival (held in Cornbury Park, Oxfordshire on 8th – 11th August 2013). They will be profiled and promoted on Amelia’s Magazine, as well as through the Secret Emporium and Wilderness Festival promotional channels. A couple of runners up will also receive special recommendations and promotion in Amelia’s Magazine, and for the winner there will be the potential to become part of Secret Emporium in the future.

Secret Emporium tent at festival
This is a great opportunity for a talented young design graduate to kickstart a glittering career so we can’t wait to hear from you! All we are looking for right now is some brilliant design ideas, the ambition to create wonderful things, and the desire to win Amelia’s Award and be a part of Secret Emporium this summer. Advice will be on hand to ensure those ideas become a reality, so don’t delay: fill in the form at this link now, or pass the information on to any talented design graduate friends who might be interested! The closing date for submissions is Tuesday 2nd July. *NOW EXTENDED*

Secret Emporium Rosita Bonita
Secret Emporium Rosita Bonita siren collection
Rosita Bonita. Photography by Emma Saunders.

Here’s a bit more information about Secret Emporium and Wilderness Festival to whet your palette:

Secret Emporium seeks out grass roots designers and curates events, collaborations and mentorship schemes to support designers and launch their careers. Every summer Secret Emporium embarks on a tour of the best British festivals with a tent full of independent designers hand sourced and curated from a mix of graduates and more established labels. Each designer takes a 8ft x 6ft pitch and sells their fashion, jewellery, art or illustration to the crowds for 4 full days. It allows designers who are starting out and who perhaps don’t have their label with stockists yet, who are doing things independently for themselves, the opportunity to access up to 60,000 people for sales. Designers get to interact with customers and benefit greatly from being juxtaposed with other designers who are able to share the same trials and successes of growing their own business. Collaborations are born and ideas are shared, but ultimately the most important part of being with Secret Emporium is the access to so many people thirsty for independent design, which results in sales and revenue that allows designers to financially support themselves.

Secret Emporium at SGP Daisy Thomas
Daisy Thomas at Secret Emporium.

Wilderness Festival is a 15,000 person music and culture festival at Cornbury Park in Oxfordshire on 8th – 11th August 2013. Secret Emporium has a tent at Wilderness festival each year showcasing the best of independent British designers. The winner of Amelia’s Award will win a scholarship place in this tent worth £495. Wilderness Festival is a particular favorite for Secret Emporium as the Wilderness crowd love the tent and, financially, it is the most successful festival of the season.

Secret Emporium sign
Grace Du Prez at SGP. Photo by Maria Papadimitriou.

Further reading:
My reviews of Wilderness Festival in 2011 here and here (including photos of the Secret Emporium tent), an extensive review of the Secret Emporium tent at Secret Garden Party in 2012 by Maria Papadimitriou, a piece about Secret Emporium artist Lauren Baker and a recent interview with jeweller Rosita Bonita by Jessica Cook.


Categories ,Amelia’s Award, ,Cornbury Park, ,Diane Turner, ,Grace Du Prez, ,Lauren Baker, ,Oxfordshire, ,Rosita Bonita, ,Scholarship, ,Secret Emporium, ,Secret Emporium Christmas Market, ,Secret Garden Party, ,Spangled, ,Wilderness Festival

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