Diane Turner

Calling all soon to be design graduates: read on to find out about my new collaboration with the brilliant Secret Emporium, a curatorial umbrella which supports and promotes independent creators of wonderful goods. We’ve long championed the work of Secret Emporium and the designers they work with on this website so I’m really happy that we have now teamed up to bring you Amelia’s Award.

Diane Turner at the Secret Emporium Christmas Market. Photography by Elizabeth Khan–Greig.

EA Burns stall at Secret Garden Party.

This summer Amelia’s Magazine and Secret Emporium will celebrate the best in graduate design by helping a gifted young designer to launch a career as a designer maker. We are searching for a super talented graduate with bags of ideas about what they would like to make. This could be: jewellery, sunglasses, visors, clothing, accessories, illustrated goods, screen printed wares or art based food. Products with ethical or environmental considerations will be favoured.

Yellow cheetah sunglasses by Spangled at Secret Emporium.

And now for the best bit of all: the Prize! The winner of Amelia’s Award will be gifted a scholarship place worth £495 to showcase and sell their work with Secret Emporium at Wilderness Festival (held in Cornbury Park, Oxfordshire on 8th – 11th August 2013). They will be profiled and promoted on Amelia’s Magazine, as well as through the Secret Emporium and Wilderness Festival promotional channels. A couple of runners up will also receive special recommendations and promotion in Amelia’s Magazine, and for the winner there will be the potential to become part of Secret Emporium in the future.

This is a great opportunity for a talented young design graduate to kickstart a glittering career so we can’t wait to hear from you! All we are looking for right now is some brilliant design ideas, the ambition to create wonderful things, and the desire to win Amelia’s Award and be a part of Secret Emporium this summer. Advice will be on hand to ensure those ideas become a reality, so don’t delay: fill in the form at this link now, or pass the information on to any talented design graduate friends who might be interested! The closing date for submissions is Tuesday 2nd July. *NOW EXTENDED*

Rosita Bonita. Photography by Emma Saunders.

Here’s a bit more information about Secret Emporium and Wilderness Festival to whet your palette:

Secret Emporium seeks out grass roots designers and curates events, collaborations and mentorship schemes to support designers and launch their careers. Every summer Secret Emporium embarks on a tour of the best British festivals with a tent full of independent designers hand sourced and curated from a mix of graduates and more established labels. Each designer takes a 8ft x 6ft pitch and sells their fashion, jewellery, art or illustration to the crowds for 4 full days. It allows designers who are starting out and who perhaps don’t have their label with stockists yet, who are doing things independently for themselves, the opportunity to access up to 60,000 people for sales. Designers get to interact with customers and benefit greatly from being juxtaposed with other designers who are able to share the same trials and successes of growing their own business. Collaborations are born and ideas are shared, but ultimately the most important part of being with Secret Emporium is the access to so many people thirsty for independent design, which results in sales and revenue that allows designers to financially support themselves.

Daisy Thomas at Secret Emporium.

Wilderness Festival is a 15,000 person music and culture festival at Cornbury Park in Oxfordshire on 8th – 11th August 2013. Secret Emporium has a tent at Wilderness festival each year showcasing the best of independent British designers. The winner of Amelia’s Award will win a scholarship place in this tent worth £495. Wilderness Festival is a particular favorite for Secret Emporium as the Wilderness crowd love the tent and, financially, it is the most successful festival of the season.

Grace Du Prez at SGP. Photo by Maria Papadimitriou.

Further reading:
My reviews of Wilderness Festival in 2011 here and here (including photos of the Secret Emporium tent), an extensive review of the Secret Emporium tent at Secret Garden Party in 2012 by Maria Papadimitriou, a piece about Secret Emporium artist Lauren Baker and a recent interview with jeweller Rosita Bonita by Jessica Cook.

ENTER AMELIA’S AWARD BY CLICKING HERE.

Written by Amelia Gregory on Friday May 3rd, 2013 2:41 pm

Categories ,Amelia’s Award, ,Cornbury Park, ,Diane Turner, ,Grace Du Prez, ,Lauren Baker, ,Oxfordshire, ,Rosita Bonita, ,Scholarship, ,Secret Emporium, ,Secret Emporium Christmas Market, ,Secret Garden Party, ,Spangled, ,Wilderness Festival

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