Amelia’s Magazine | The Laden Showroom: Not just another shopping website

scan0001Imagery throughout courtesy of Laden.co.uk

The Laden Showroom, a fixture on Brick Lane for ten years now, is renowned for stocking the work of innovative and hard-to-find designers. They specialise in providing a platform for up and coming talent, and go beyond merely stocking their clothes, to offering marketing advice and guidance. Set-up in 1999 by brother and sister team Barry and Adele, the shop has helped launch the careers of over 200 designers. Currently they stock over 65 designers, including Bonnie, Chandelier, Collect, Connected Generation, JARLO and Orion London.

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Launching Laden.co.uk is an exciting step for the business, and the website promises to be much more than just another e-commerce site. With limited buys and stock changing every two weeks it will be hard to get bored of what’s on offer. If you’re lacking inspiration there will be style tips from editorial influenced and styled pages. Click ‘Laden Loves’ and you’ll be transported to a world of current trends, and if you hanker for the good old days hit ‘Laden Vintage’ and you’ll find a selection of one-off pieces which have been reworked using vintage fabric. For those feeling particularly lazy you can select ‘Get the Laden Look’ and whole outfits will magically appear in your shopping cart.

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If you’re into a bit of blogging there will also be an insider blog attached to the website so you can have a browse for ideas before shopping. Or if you fancy yourself as a bit of a talent on the old sewing machine, online applications for inclusion in the store will be available.

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To celebrate the launch of laden.co.uk, The Laden Showroom are offering a fashion fan the chance to win £200 worth of laden.co.uk clothing, and 6 invites to the launch party on February 22 during London Fashion Week. To enter simply visit laden.co.uk and hit ‘Join the Laden List’ and you will be in with a chance of winning.

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And if that wasn’t enough as a special incentive for Amelia’s readers who pre-register before the launch. Laden.co.uk are offering a 10% discount card to spend in the month after launch! Bargains galore! So don’t forget the site goes live on the 22nd February!



Categories ,Bonnie, ,Brick Lane, ,Chandelier, ,Collect, ,Connected Generation, ,JARLO, ,Orion London, ,Rachael Millar, ,The Laden Showroom

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Amelia’s Magazine | Graduate Fashion Week 2010: UCA Rochester

Joo-Hee Chun

Emma Box, illness illustrated by Lesley Barnes

So, reigning champions (or at least winners of 2009 Gold Award) UCA Rochester took to the catwalks on Tuesday to show their wares in a bid to cling on to their title amongst the heavyweights we’d already seen at Graduate Fashion Week.

I’m very pleased to announce that they certainly put up a good fight. With a simple chandelier hung from the ceiling above the catwalk, the show began with a rather long romantic song – thank God too, because my guest was running late and he managed to sneak in during the song in the nick of time.


Live catwalk illustrations by Tom Gilbert

First up was Alexa Papavasileiou who presented a modest yet striking collection that packed a few discrete punches (okay, I’ll stop with the boxing metaphors now). Body-concious printed dresses with full-length sleeves wrapped models in organic suits, while drapes hung over the models creating flattering lines. The most interesting twist was the appearance of constructed stilettos which had a grungy, paper mache effect and gave this sleek collection an edgy twist.

Other escapades in weird and wonderful shoe design were brought to us by Lydia Vousvouni, whose deconstructed womenswear tailoring had a futuristic feel, teamed with crazy shoes that looked like art deco sculptures.


Lydia Vousvouni, illustrated by Abi Daker

Rebecca Watson in stark contrast dressed her models in very eery skeletal masks, bringing a little touch of death-glamour to the runway. The clothes in comparison were relatively simple, consisting of cropped-sleeve tops, two-tone leggings and some pretty neat tailoring.

More digital prints on the catwalk; this time in Emma Box’s structured collection. Micro-skirts and leggings in said prints were teamed with bolero-length jackets with exaggerated shoulders, giving models a dash of sex appeal and masses of style.

Digital prints again, from the Gareth-Pugh-esque Alex Oliver. Her models were transformed into futuristic creatures, with emphasis on shoulders (huge, huge shoulders). Catsuits or short dresses in a psychedelic print were teamed with leather jackets with scary spikes; the climax being a model with a Margiela-style eye covering as part of a hood. It was scary but sexy at the same time.


Alex Oliver, illustrated by Lesley Barnes

The first menswear collection from Rochester was that of Chelsea Bravo, whose models had the appearance of modern-day gladiators. Smock t-shirts with scoop necks emphasised muscular form and Chelsea’s palette of muted colours including sand, burgundy and blue had a sophisticated edge.

Vicky Jolly presented one of the most sophisticated collections I’ve seen this year. Her couturier-like craftsmanship created elegant dresses, with twists and turns in fabrics flattering the female form.


Vicky Jolly, illustrated by Alli Coate

Finally, after what felt like waiting for decades, Hallam Burchett ramped up the glamour factor to a big fat 10. Models sashayed and swished their hips to Donna Summer’s Bad Girls whilst wearing an all-green silky collection, embellished with dazzling crystals and accessorised with demi-gloves. Sod the tits or legs rule in Burchett’s short, short strapless dress and flaunt what you’ve got at the disco! This 1970s-inspired collection had the cuts and lines to make it contemporary, though.

More menswear now, from Anachee Sae Lee and Cherelle Reid. The former was a contemporary take on colloquial dressing and conjured up images of Sherlock Holmes, Oliver Twist, chimney sweeps and Victorian funeral directors all at the same time. High values in tailoring made this a tip-top collection, with fitted suits teamed with neck-bows and crisp shirts with bib detailing were accessorised with sleek shirt-armbands and porkpie hats.


Anachee Sae Lee, illustrated by Abi Daker

Cherelle Reid, whilst employing similar tailoring elements, was an entirely different look. In a strong micro-collection worthy of a slot in any upmarket store come Autumn Winter 2010, models wore silky harem pants which tapered tightly, low-cut v-neck tops and formal jackets. The craftsmanship look exquisite, but the pecs were a bit much *fans brow*

In amidst a whole load of futuristic and structured collections at GFW this year, a welcome breath of fresh air came from show closer Carla Grima. Her magical Grecian-inspired collection was a burst of much-needed colour, and while it wasn’t a clangy hipster spectacle like some show finales, it was understated glamour at its best. Each dress created an illusionary effect as it hung effortlessly from the models, flattering their waif figures.

Having written this post-Gala Show, I now know that UCA Rochester didn’t manage to hold onto their crown as Gold Award winners for 2010. Amongst so much incredible talent, it’s so difficult to stand out. Nevertheless, each collection was incredibly strong, astonishingly creative, and never, ever boring.

Rochester, you’re all winners anyway.

Categories ,1970s, ,Abigail Daker, ,Alexa Papavasileiou, ,Anachee Sae Lee, ,Art Deco, ,Bad Girls, ,Body-con, ,Carla Grima, ,Catsuits, ,Chandelier, ,Chelsea Bravo, ,Cherelle Reid, ,Digital Prints, ,Donna Summer, ,Earls Court, ,Emma Box, ,Futurism, ,Gareth Pugh, ,God, ,Gold Award, ,Graduate Fashion Week 2010, ,Grecian, ,Hallam Burchett, ,Harem pants, ,Lesley Barnes, ,london, ,Lydia Vousvouni, ,Martin Margiela, ,menswear, ,Oliver Twist, ,Paper Mache, ,Rebecca Watson, ,Sherlock Holmes, ,UCA Rochester, ,Vicky Jolly, ,Victoriana, ,Waif, ,Womenswear

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Amelia’s Magazine | Graduate Fashion Week 2010: UCA Rochester

Joo-Hee Chun

Emma Box, illness illustrated by Lesley Barnes

So, reigning champions (or at least winners of 2009 Gold Award) UCA Rochester took to the catwalks on Tuesday to show their wares in a bid to cling on to their title amongst the heavyweights we’d already seen at Graduate Fashion Week.

I’m very pleased to announce that they certainly put up a good fight. With a simple chandelier hung from the ceiling above the catwalk, the show began with a rather long romantic song – thank God too, because my guest was running late and he managed to sneak in during the song in the nick of time.


Live catwalk illustrations by Tom Gilbert

First up was Alexa Papavasileiou who presented a modest yet striking collection that packed a few discrete punches (okay, I’ll stop with the boxing metaphors now). Body-concious printed dresses with full-length sleeves wrapped models in organic suits, while drapes hung over the models creating flattering lines. The most interesting twist was the appearance of constructed stilettos which had a grungy, paper mache effect and gave this sleek collection an edgy twist.

Other escapades in weird and wonderful shoe design were brought to us by Lydia Vousvouni, whose deconstructed womenswear tailoring had a futuristic feel, teamed with crazy shoes that looked like art deco sculptures.


Lydia Vousvouni, illustrated by Abi Daker

Rebecca Watson in stark contrast dressed her models in very eery skeletal masks, bringing a little touch of death-glamour to the runway. The clothes in comparison were relatively simple, consisting of cropped-sleeve tops, two-tone leggings and some pretty neat tailoring.

More digital prints on the catwalk; this time in Emma Box’s structured collection. Micro-skirts and leggings in said prints were teamed with bolero-length jackets with exaggerated shoulders, giving models a dash of sex appeal and masses of style.

Digital prints again, from the Gareth-Pugh-esque Alex Oliver. Her models were transformed into futuristic creatures, with emphasis on shoulders (huge, huge shoulders). Catsuits or short dresses in a psychedelic print were teamed with leather jackets with scary spikes; the climax being a model with a Margiela-style eye covering as part of a hood. It was scary but sexy at the same time.


Alex Oliver, illustrated by Lesley Barnes

The first menswear collection from Rochester was that of Chelsea Bravo, whose models had the appearance of modern-day gladiators. Smock t-shirts with scoop necks emphasised muscular form and Chelsea’s palette of muted colours including sand, burgundy and blue had a sophisticated edge.

Vicky Jolly presented one of the most sophisticated collections I’ve seen this year. Her couturier-like craftsmanship created elegant dresses, with twists and turns in fabrics flattering the female form.


Vicky Jolly, illustrated by Alli Coate

Finally, after what felt like waiting for decades, Hallam Burchett ramped up the glamour factor to a big fat 10. Models sashayed and swished their hips to Donna Summer’s Bad Girls whilst wearing an all-green silky collection, embellished with dazzling crystals and accessorised with demi-gloves. Sod the tits or legs rule in Burchett’s short, short strapless dress and flaunt what you’ve got at the disco! This 1970s-inspired collection had the cuts and lines to make it contemporary, though.

More menswear now, from Anachee Sae Lee and Cherelle Reid. The former was a contemporary take on colloquial dressing and conjured up images of Sherlock Holmes, Oliver Twist, chimney sweeps and Victorian funeral directors all at the same time. High values in tailoring made this a tip-top collection, with fitted suits teamed with neck-bows and crisp shirts with bib detailing were accessorised with sleek shirt-armbands and porkpie hats.


Anachee Sae Lee, illustrated by Abi Daker

Cherelle Reid, whilst employing similar tailoring elements, was an entirely different look. In a strong micro-collection worthy of a slot in any upmarket store come Autumn Winter 2010, models wore silky harem pants which tapered tightly, low-cut v-neck tops and formal jackets. The craftsmanship look exquisite, but the pecs were a bit much *fans brow*

In amidst a whole load of futuristic and structured collections at GFW this year, a welcome breath of fresh air came from show closer Carla Grima. Her magical Grecian-inspired collection was a burst of much-needed colour, and while it wasn’t a clangy hipster spectacle like some show finales, it was understated glamour at its best. Each dress created an illusionary effect as it hung effortlessly from the models, flattering their waif figures.

Having written this post-Gala Show, I now know that UCA Rochester didn’t manage to hold onto their crown as Gold Award winners for 2010. Amongst so much incredible talent, it’s so difficult to stand out. Nevertheless, each collection was incredibly strong, astonishingly creative, and never, ever boring.

Rochester, you’re all winners anyway.

Categories ,1970s, ,Abigail Daker, ,Alexa Papavasileiou, ,Anachee Sae Lee, ,Art Deco, ,Bad Girls, ,Body-con, ,Carla Grima, ,Catsuits, ,Chandelier, ,Chelsea Bravo, ,Cherelle Reid, ,Digital Prints, ,Donna Summer, ,Earls Court, ,Emma Box, ,Futurism, ,Gareth Pugh, ,God, ,Gold Award, ,Graduate Fashion Week 2010, ,Grecian, ,Hallam Burchett, ,Harem pants, ,Lesley Barnes, ,london, ,Lydia Vousvouni, ,Martin Margiela, ,menswear, ,Oliver Twist, ,Paper Mache, ,Rebecca Watson, ,Sherlock Holmes, ,UCA Rochester, ,Vicky Jolly, ,Victoriana, ,Waif, ,Womenswear

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Amelia’s Magazine | New Designers 2011 Part One: Contemporary Craft Graduate Show Review

New Designers review 2011-Hollie Anderson
Creatures, troche by Hollie Anderson, purchase at Hereford College of Arts.

During part one a large part of exhibition space was given out to what is known as Contemporary Craft – which in essence meant anything that was not particularly innovative in comparison with the rest of New Designers. But there were exceptions… Hereford College of Arts turned out some of the strongest contemporary crafters, page with individual and imaginative artwork that looked fresh against much of what I saw, both in the Contemporary Craft space and elsewhere. Hereford very deservingly won Best Stand.

New Designers review 2011-Ashleigh Williams
Ashleigh Williams was on hand to explain that her crocheted jellyfish filled with LED lights were intended for display as groupings that mimic their tendencies in the natural world. The tentacles and translucency were very convincing – amazing what crochet can do.

New Designers review 2011-Sarah Bevan Toft LaskiNew Designers review 2011-Sarah Bevan Toft Laski
Sarah Bevan also goes by the name Toft Laski. On her display cabinet there was a host of curious beasties: dolls with donkey heads, dried fish on wheels and rolling birds with wigs on. A grand old assortment.

New Designers review 2011-Victoria Midgley
Victoria Midgley created extravagant mirrors from unconventional art materials, inspired by the colours and shapes of tropical sealife.

New Designers review 2011-Hollie Anderson hereford
New Designers review 2011-Hollie Anderson herefordNew Designers review 2011-Hollie Anderson herefordNew Designers review 2011-Hollie Anderson hereford
New Designers review 2011-Hollie Anderson hereford
I was totally stunned by Hollie Anderson‘s work – fuelled by an interest in animistic religions, she’d put together some totemic pieces that were vaguely unsettling and yet utterly compulsive: strange faceless creatures with embroidered snowflake tummies, gaping mouths and protruding spikes… bleeding figures with no discernible features at all… five legged creates with bones for mouths… a tethered fox like creature, again with hair and bones in all the wrong positions. She aims to tug at the viewer’s subconscious, ‘creating an innate emotional reaction to the figures, giving them life.’ Totally dazzled with the brilliance of Hollie’s incredible creations, caught somewhere between craft, totems and fine art. More images can be viewed on her very well designed tumblr website.

New Designers review 2011-Nadine SpencerNew Designers review 2011-Nadine Spencer
Nadine Spencer from Nottingham Trent University showed a huge laser cut city chandelier, with buildings piled on top of each other. Her individual artworks also showed cities, this time populated with alien spacecraft too. What fun!

New Designers review 2011-Laura Matthews Nottingham Trent University New Designers review 2011-Laura Matthews Nottingham Trent University New Designers review 2011-Laura Matthews Nottingham Trent University
By the table Laura Mathews was obviously in charge of the rats. I do so love it when you can spot the maker! She told me how her rats with articulated limbs are made out of recycled acrylic that she found in a skip. At last! Someone thinking ecologically! There really wasn’t enough of this at New Designers. Laura would like to make an animation featuring rats amongst those other urban pests: foxes and pigeons.

Don’t forget to check in with my other New Designers Part One blog posts: Textile Design, Surface Design, Ceramics and Glass and Jewellery. Just click on the links!

Categories ,2011, ,Acrylic, ,Animistic Religion, ,Ashleigh Williams, ,Best Stand, ,Business Design Centre, ,ceramics, ,Chandelier, ,Contemporary Craft, ,craft, ,crochet, ,Curious Beasties, ,Fine Art, ,Hereford College of Arts, ,Hollie Anderson, ,Jellyfish, ,Laura Mathews, ,Laura Matthews, ,LED lights, ,Mirrors, ,Nadine Spencer, ,New Designers, ,Nottingham Trent University, ,Rats, ,recycled, ,Sarah Bevan, ,Toft Laski, ,Totems, ,Upcycled, ,Victoria Midgley

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Amelia’s Magazine | New Designers 2011 Part One: Contemporary Craft Graduate Show Review

New Designers review 2011-Hollie Anderson
Creatures, troche by Hollie Anderson, purchase at Hereford College of Arts.

During part one a large part of exhibition space was given out to what is known as Contemporary Craft – which in essence meant anything that was not particularly innovative in comparison with the rest of New Designers. But there were exceptions… Hereford College of Arts turned out some of the strongest contemporary crafters, page with individual and imaginative artwork that looked fresh against much of what I saw, both in the Contemporary Craft space and elsewhere. Hereford very deservingly won Best Stand.

New Designers review 2011-Ashleigh Williams
Ashleigh Williams was on hand to explain that her crocheted jellyfish filled with LED lights were intended for display as groupings that mimic their tendencies in the natural world. The tentacles and translucency were very convincing – amazing what crochet can do.

New Designers review 2011-Sarah Bevan Toft LaskiNew Designers review 2011-Sarah Bevan Toft Laski
Sarah Bevan also goes by the name Toft Laski. On her display cabinet there was a host of curious beasties: dolls with donkey heads, dried fish on wheels and rolling birds with wigs on. A grand old assortment.

New Designers review 2011-Victoria Midgley
Victoria Midgley created extravagant mirrors from unconventional art materials, inspired by the colours and shapes of tropical sealife.

New Designers review 2011-Hollie Anderson hereford
New Designers review 2011-Hollie Anderson herefordNew Designers review 2011-Hollie Anderson herefordNew Designers review 2011-Hollie Anderson hereford
New Designers review 2011-Hollie Anderson hereford
I was totally stunned by Hollie Anderson‘s work – fuelled by an interest in animistic religions, she’d put together some totemic pieces that were vaguely unsettling and yet utterly compulsive: strange faceless creatures with embroidered snowflake tummies, gaping mouths and protruding spikes… bleeding figures with no discernible features at all… five legged creates with bones for mouths… a tethered fox like creature, again with hair and bones in all the wrong positions. She aims to tug at the viewer’s subconscious, ‘creating an innate emotional reaction to the figures, giving them life.’ Totally dazzled with the brilliance of Hollie’s incredible creations, caught somewhere between craft, totems and fine art. More images can be viewed on her very well designed tumblr website.

New Designers review 2011-Nadine SpencerNew Designers review 2011-Nadine Spencer
Nadine Spencer from Nottingham Trent University showed a huge laser cut city chandelier, with buildings piled on top of each other. Her individual artworks also showed cities, this time populated with alien spacecraft too. What fun!

New Designers review 2011-Laura Matthews Nottingham Trent University New Designers review 2011-Laura Matthews Nottingham Trent University New Designers review 2011-Laura Matthews Nottingham Trent University
By the table Laura Mathews was obviously in charge of the rats. I do so love it when you can spot the maker! She told me how her rats with articulated limbs are made out of recycled acrylic that she found in a skip. At last! Someone thinking ecologically! There really wasn’t enough of this at New Designers. Laura would like to make an animation featuring rats amongst those other urban pests: foxes and pigeons.

Don’t forget to check in with my other New Designers Part One blog posts: Textile Design, Surface Design, Ceramics and Glass and Jewellery. Just click on the links!

Categories ,2011, ,Acrylic, ,Animistic Religion, ,Ashleigh Williams, ,Best Stand, ,Business Design Centre, ,ceramics, ,Chandelier, ,Contemporary Craft, ,craft, ,crochet, ,Curious Beasties, ,Fine Art, ,Hereford College of Arts, ,Hollie Anderson, ,Jellyfish, ,Laura Mathews, ,Laura Matthews, ,LED lights, ,Mirrors, ,Nadine Spencer, ,New Designers, ,Nottingham Trent University, ,Rats, ,recycled, ,Sarah Bevan, ,Toft Laski, ,Totems, ,Upcycled, ,Victoria Midgley

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