Amelia’s Magazine | Fashion Fringe: London Fashion Week S/S 2013 Catwalk Review

Haizhen Wang S/S 2013 by faye west
Haizhen Wang S/S 2013 by Faye West.

I was very excited about this year’s Fashion Fringe: it’s always a great place to discover the talent of years to come (think Fyodor Golan and Corrie Nielsen) but this time there was also the chance that my acquaintance Vita Gottlieb might win. So it was with some anticipation that I took my seat for my last show of the season in the BFC tent at Somerset House.

Haizhen Wang S/S 2013 by Lo Parkin
Haizhen Wang S/S 2013 by Lo Parkin.

Fashion Fringe SS 2013 Haizhen Wang photography by Amelia Gregory
Fashion Fringe SS 2013 Haizhen Wang photography by Amelia Gregory
Fashion Fringe SS 2013 Haizhen Wang photography by Amelia Gregory
First up was the collection from Haizhen Wang, with expert tailoring based on the tabard structures of Japanese armour and historical costumes alongside deconstructed asymmetrical layering in a graphic print. The garments came in a predominantly black colour palette with flashes of textured steel and rows of cobalt beading. Models wore Geisha influenced platform heels and severe haircuts or conical headgear. Haizhen Wang is a graduate of both the London School of Fashion and Central Saint Martins – since when he’s had a good grounding in the industry working with labels as diverse as Max Mara and All Saints.

Teija Eilola S/S 2013 by Lo Parkin
Teija Eilola S/S 2013 by Lo Parkin.

Fashion Fringe SS 2013 Teija Eilola photography by Amelia Gregory
Fashion Fringe SS 2013 Teija Eilola photography by Amelia Gregory
Fashion Fringe SS 2013 Teija Eilola photography by Amelia Gregory
Fashion Fringe SS 2013 Teija Eilola photography by Amelia Gregory
Fashion Fringe SS 2013 Teija Eilola photography by Amelia Gregory
Second up came the collection from Finnish designer Teija Eilola, who describes her inspiration thus: ‘A Finnish girl arrives at the party: shoes in her bag and a huge, crisp mackintosh over her little silk dress. On the way to the party she crossed a forest and a couple of fields.‘ In practice this meant a finely tailored range of sensible separates in muted mushroom and flesh tones. The range featured double breasted detailing on a short blouson sleeved trench coat and mini cropped version, rucheing on a demure bodice and plenty of capacious bags: an eye on brand extension already? Her sensible approach could be explained by the fact that until recently Teija Eilola was joint head of womenswear at Ted Baker. Prior to that she worked at smaller labels after graduating from the RCA.

Vita Gottlieb S/S 2013 by Lo Parkin
Vita Gottlieb S/S 2013 by Lo Parkin.

Fashion Fringe SS 2013 Vita Gottlieb photography by Amelia Gregory
Fashion Fringe SS 2013 Vita Gottlieb photography by Amelia Gregory
Fashion Fringe SS 2013 Vita Gottlieb photography by Amelia Gregory
Fashion Fringe SS 2013 Vita Gottlieb photography by Amelia Gregory
Fashion Fringe SS 2013 Vita Gottlieb photography by Amelia Gregory
Fashion Fringe SS 2013 Vita Gottlieb photography by Amelia Gregory
Fashion Fringe SS 2013 Vita Gottlieb photography by Amelia Gregory
Rounding up the trio was the work of relative newcomer Vita Gottlieb, who styled her models in high backcombed quiffs and classic courts. This was an exciting collection that successfully showcased her prowess in textile manipulation. High waisted pencil skirts featuring poured curves at the waist and elongating vertical ruches were paired with cape shouldered tops covered in subtle printed detail or sculptural spikes: all accessorised with bold leather jewellery embellished with metal rings and studs. Hers was the brightest colour palette of the three, although that wasn’t saying much as she had worked mainly in subtle golden tones and soft browns, highlighted with dashes of teal and luxurious red.

Fashion Fringe SS 2013 Vita Gottlieb photography by Amelia Gregory
By now everyone will know that Haizhen Wang won the award, presented by guest judge Christopher Bailey of Burberry. But I of course think it should have gone to Vita Gottlieb; her tailoring may not have been as clean and precise as the others, but her experimental approach won hands down; resulting in an innovative collection that showed great promise for the future. Read my exclusive pre show interview with Vita Gottlieb here.

Categories ,All Saints, ,Burberry, ,Central Saint Martins, ,Christopher Bailey, ,Corrie Nielsen, ,Fashion Fringe, ,Faye West, ,Fyodor Golan, ,Haizhen Wang, ,Lo Parkin, ,London School of Fashion. RCA, ,Max Mara, ,Somerset House, ,Ted Baker, ,Teija Eilola, ,Vita Gottlieb

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Amelia’s Magazine | An interview with Pretty Green Look Book designer Dave Uprichard of One Big Company

Creative design agency One Big Company designed the new S/S 2012 look book for Liam Gallagher’s clothing brand Pretty Green, which was then printed by Principal Colour in Kent. This beautifully made object was inspired by record sleeves and features stunning photography shot on London’s Hampstead Heath. We caught up with designer Dave Uprichard to find out what goes into putting a look book together.

Your most recent project has been the creation of a look book for Liam Gallagher’s clothing company Pretty Green. How did the collaboration come about?

Myself, Matt and Neil (the other members of the One Big Company team) were contacted by a former colleague from our time at Ted Baker who now designs the collections for Pretty Green.

Have you worked on the design of many look books over the years?

Yes indeed, working at Ted Baker they were one of the bi-annually repeated projects we looked forward to most and as a bonus towards the end of my time there they started creating a High Summer mini-lookbook too so I got to turn my hand to that as well.

One of Dave’s Ted Baker look books (also printed by Principal Colour).

What do you think sets the Pretty Green collection apart from other fashion collections for men?

Apart from the inherent sense of cool which comes through its associations withLiam Gallagher and the best bits of the British music scene what’s great about Pretty Green compared to other fashion collections is that each season is different – obviously your staples are still there but there’s no taking the best selling styles from previous collections, adding a different button or pocket to it and rolling out something which is 99% the same as last year.

What inspired the design of the look book?

It’s inspired by the British music scene of the 60s & 70s, the format is a 12” with a black slipcase to echo a record sleeve and then all the shots have been graded to give an aged analogue feel. There’s no digital crispness with this book, we wanted it to look raw.

The sleeve was die-cut and foiled.

How did you choose the materials and print production techniques for your look book?

Firstly the paper stock had to be uncoated to be in keeping with the grading we’d added to the photography, we knew this would darken up any imagery so that had to be taken into account when printing. We picked Challenger Offset by Antalis McNaughton for this. Other than that it was a case of picking a great black stock for the cover and slipcase (Colorset by Fenner Paper) and ensuring that the foiling of the logos was of the highest quality. We haven’t been let down!

You’ve clocked up 10 years in the print design industry – what have your design highlights been?

The biggest highlight would be breaking free of corporate shackles and setting up with Matt & Neil, maybe not a design highlight but a highlight of my design career! Other than that, it’s hard to say… I’ve worked with so many great clients and brands from MTV to Ted Baker to Pretty Green. Can I just say that the past 10 years have been a highlight?

Where did you work before setting up One Trick Pony? And what skills did you learn at each different place?

I started at a boutique creative agency called Point Blank which was lead bySteve Wallington, it was the perfect place to cut my teeth as everyone had input into creative briefs – the ethos of PB was that a great idea was a great idea no matter whether it came from the Creative Director, Junior Designer or company accountant! After that I went in-house in fashion, working at Ted Baker for just over three years. Then I took a foray into retail design with Portland Associatesbefore setting up One Trick Pony with Matt Bishop and ultimately One Big Company with Matt & Neil.

Aldgate Lofts property brochure – produced for BMOR

What prompted you to start out on your own?

Without wanting to sound bitter it was getting made redundant for the third time! Admittedly Matt and myself had been freelancing for a year or so as One Trick Pony before my employment was cut short and it couldn’t have happened at a better time as Neil had just approached us with a very exciting offer of a monthly retainer from a fairly sizeable property client so everything fell into place perfectly.

Aldgate Lofts property brochure – produced for BMOR

One Trick Pony is about to become One Big Company – what’s the difference?

Pretty much the name is the only difference…

…you can read the rest of this blog over on the Principal Colour tumblr. Please do visit!

Categories ,Aldgate Lofts, ,Antalis McNaughton, ,Bluewater, ,BMOR, ,Challenger Offset, ,Colorset, ,Dave Uprichard, ,Die-cut, ,Fenner Paper, ,Foiled, ,Hampstead Heath, ,Liam Gallagher, ,Matt Bishop, ,O’Dear, ,One Big Company, ,One Trick Pony, ,Point Blank, ,Portland Associates, ,Pretty Green, ,principal colour, ,Ted Baker

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