Amelia’s Magazine | Grab yourself a cheeky pair of Monkee Genes

MGO12ST PURPLEAll images courtesy of Monkee Genes

If you’re bored of what’s currently on offer when it comes to buying jeans, then look no further than the up and coming organic and ethical denim brand Monkee Genes. Devised in 2006 by the people behind Road Denim, Monkee Genes fill a hole in the market for affordable denim manufactured with a conscience and a real sense of identity.

new MG12BA

Monkee Genes is the first jeans label to achieve the Soil Association organic standard and the Global Organic Textile Standard (GOTS). This guarantees not only that no chemicals or pesticides were used in the production of the raw materials, but also that at every stage of the supply chain standards are vetted. The ethos of the company is to manufacture with conscience and without sweatshop labour, ‘No Blood, No Sweat, No Tears.’

MGOIB

With an attractive and easy to navigate website Monkee Genes makes shopping online an enjoyable experience. Or if online shopping doesn’t do it for you, the brand is also available in large branches of Topshop, and will be stocked in River Island in the coming months, bringing ethical jeans to a high street near you.

pork-pie

The jeans start at around £40 and the most expensive are £50, so they certainly won’t break the bank. Styles range from super skinny to flared, with the current best seller being the Inky Blue Skinny jeans. The colour palette is wide ranging, including plum, charcoal, apple green, electric blue, olive and fuchsia. Also all of the jeans are unisex, which ensures interesting and fresh shapes. Also for sale are cute pork pie and taxi driver hats and individual embellished bags, purses and interchangeable waistband labels.

ROXY BAG

Often the connotations of eco friendly clothing are unfavourable to say the least, with words like ‘hemp’ and ‘sludgy colours’ rearing their ugly heads, but Monkee Genes flies in the face of these stereotypes and offers a fresh and vibrant range of innovatively cut jeans in exciting colours for people who want to shop responsibly.

Categories ,Global Organic Textile Standard, ,Monkee Genes, ,Rachael Millar, ,River Island, ,Road Denim, ,Soil Association, ,topshop

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Amelia’s Magazine | Claudia Ligari and Eleanor Amoroso: London Fashion Week A/W 2013 Presentation Review

I was invited to do live illustrations at the Lewis and Leigh PR event on Friday, for the designers Claudia Ligari and Eleanor Amoroso.

claudia ligari hood - lfw - aw13 - jenny robins - amelias magazine

In typical fashion week style it was chaos up to the last minute as the venue, Beach Blanket Babylon in Shoreditch, had been double booked and the show ended up in what was essentially a storage room. Even so, they did a good enough job of dressing it to make it look intentionally basic, and I think the raw whiteness of it suited the work. Once I had set up my paints I watched Eleanor Amoroso set to work with hair straighteners on the long sinuous tassels that hang from her macramé pieces.

eleanor amoroso hair straightenering her collection - lfw - aw13 - jenny robins - amelias magazine
It was a shame not to see Eleanor Amoroso‘s garments on models, as the long free flowing cords are clearly made to be seen in movement. Instead I have tried to capture that shape and movement in my illustrations.

eleanor amoroso 2 - lfw - aw13 - jenny robins - amelias magazine

eleanor amoroso - lfw - aw13 - jenny robins - amelias magazine

Both the designers worked on a big and small scale, with Eleanor Amoroso presenting full length and more minimal versions (which would work well as accessories) of her intricately knotted black and white pieces. She has somewhat downscaled from more epic pieces previously featured on Amelia’s Magazine, probably for sensible commercial reasons.

claudia ligari models - lfw - aw13 - jenny robins - amelias magazine
Claudia Ligari’s collection

claudia ligari wearing herself - lfw - aw13 - jenny robins - amelias magazine

Claudia Ligari, on the other hand, showed a strong sensitivity for the power of simple shapes in both her garments and her jewellery collection. The strength of the lines in her work were the opposite of her physical presence, as I drew her (‘wearing herself’), she was constantly in motion, catching the light on the leather panels of her dress. She also showed her work in the exhibition at Fashion Scout.

claudia ligari - lfw - aw13 - jenny robins - amelias magazine
In general I preferred Claudia Ligari‘s more complex garments over the austere leather pieces. But then I’m not usually a fan of clean as an aesthetic on it’s own: the camel coat illustrated was getting a lot of love. I’d be interested to see the two designers’ work worn together actually, as I think the intricacy of the macramé thread work against the stark panels of leather could work well.

claudia ligari camel - lfw - aw13 - jenny robins - amelias magazine
I’m a big fan of spending an evening this way. Not only did I get to draw all night, whilst drinking free drinks and meeting interesting people, but I now have ready to go illustrations for this article, saving me time to do other London Fashion Week journalism. Hooray.

eleanor amoroso and interesting people  - lfw - aw13 - jenny robins - amelias magazine
Beth Buxton on the left, some interesting looking fashion people, and Eleanor Amoroso holding her portrait.

Categories ,A/W 2013, ,Beach Blanket Babylon, ,Beth Buxton, ,claudia ligari, ,Eleanor Amoroso, ,fashion, ,illustration, ,Lewis and Leigh PR, ,live illustration, ,london, ,London Fashion Week, ,Macrame, ,review

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Amelia’s Magazine | Willow Organics: Luxurious Organic Skincare

lindsey_akamuti_darren fletcher
Why did you decide to set up business?
 
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, price herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, cialis 40mg mixing up tiny amounts of creams & balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Why is being part of a family business so satisfying?
Its good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too! We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. 
I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater!  
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world!

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes you can be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future!

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one! 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
Akamuti by Jenny Lloyd
Akamuti by Jenny Lloyd.

Why did you decide to set up business?
 
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, click herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, doctor mixing up tiny amounts of creams & balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, health with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Why is being part of a family business so satisfying?
Its good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

Akamuti skincare by Karina Yarv
Akamuti skincare by Karina Yarv.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too! We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. 
I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater!  
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

Akamuti-by-Nina-Hunter
Akamuti by Nina Hunter.

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world!

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes you can be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
lindsey_akamuti_darren fletcher
Lindsey by Darren Fletcher.

Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future!

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one! 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
Akamuti by Jenny Lloyd
Akamuti by Jenny Lloyd.

Why did you decide to set up business?
 
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, and herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, mixing up tiny amounts of creams & balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Why is being part of a family business so satisfying?
Its good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

Akamuti skincare by Karina Yarv
Akamuti skincare by Karina Yarv.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too! We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. 
I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater!  
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

Akamuti-by-Nina-Hunter
Akamuti by Nina Hunter.

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world!

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes you can be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
lindsey_akamuti_darren fletcher
Lindsey by Darren Fletcher.

Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future!

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one! 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
Akamuti by Jenny Lloyd
Akamuti by Jenny Lloyd.

Why did you decide to set up business?
 
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, prescription herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, mixing up tiny amounts of creams & balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Why is being part of a family business so satisfying?
Its good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

Akamuti skincare by Karina Yarv
Akamuti skincare by Karina Yarv.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too! We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater!  
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

Akamuti-by-Nina-Hunter
Akamuti by Nina Hunter.

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world!

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes you can be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
lindsey_akamuti_darren fletcher
Lindsey by Darren Fletcher.

Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future!

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one! 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
Willow by Sandra Contreras
Illustration by Sandra Contreras

Willow Organics was founded by Sue Stowell in 2005. Just a few weeks ago she opened her first pop up shop in London’s Kings Road, ailment so we decided to track her down and find out more about this luxury organic skincare brand.

What made you first approach skincare in an organic and natural way?
For a long time I have believed that eating organic food unadulterated by artificial additives is better for our health. We have had an organic vegetable garden for the past 18 years and grow all of our own vegetables as well as keeping free range chickens. There are many harmful chemicals used in farming and in the making of conventional beauty products and we don’t know the long term effect on our selves or our environment, so luxury organic beauty products were the only route I wanted to take when I started Willow Organic. I was also adamant from the start that I would use biodegradable and recyclable packaging that would fit in with Willow as a luxury brand.

Sue Stowell by Avril Kelly
Sue Stowell by Avril Kelly.

How did you set up Willow Organics?
I had been an interior designer for several years when I decided to make a career change. I was asked to design a Thai themed spa at Careys Manor Hotel, Brockenhurst in The New Forest and became involved in finding organic products for use in the spa treatments. There were very few if any beautifully packaged and genuinely organic products, many claimed to have 100% organic oils but when you looked at the ingredients they only had say 3% oils and the rest was made of synthetic materials. Many had cheap plastic packaging. I travelled to Thailand to look for artefacts to put in the spa and when I saw these beautiful silk boxes I had a Eureka moment; I thought how lovely the products would look in these gorgeous boxes. I saw a gap in the market for genuine organic beauty products in luxurious boxes. It wasn’t easy to find manufacturers who were able to make organic products because preservation can be tricky – in fact it was far more complex than I had imagined. We had to use different companies to make the fragrance and the final products, the bottle manufacturers wanted had a huge (to us anyway) minimum order of 10,000 units and the pumps to fit these bottles were only sold in 15,000 lots. The labels and ribbons were made by yet more companies and the European legislation was a nightmare. But we got there eventually and started selling at charity fairs to raise brand awareness and create a data base.

Why did you decide to make Willow a luxury brand?
I think that girls appreciate beautiful things. All of our boxes can be kept and used for storing trinkets and they look lovely in the bathroom or on dressing tables. And of course being a luxury brand does make us stand out… but that wasn’t the initial idea.

Willow_necklace_abby_wright
The website also sells jewellery such as this Champagne Ribbon and White Pearl Bracelet. Illustration by Abby Wright

What is the philosophy of Willow Organic and what makes it so special?
Organic and Gorgeous. There are now many organic skincare brands on the market that seem to favour the pharmaceutical style packaging or the brown paper and string look, so we would like to think that Willow stands out because of our luxury silk packaging and first rate organic formulations, as well as the fact that all Willow Beauty Products are made in England. We make organic products that really look, feel and smell beautiful and they really work. Willow Organic products have soft natural scents rather than over powering chemical fragrances, so you can pamper yourself with a clear conscience. There are lots of other brands out there that call themselves ‘organic’ but their ingredients are not certified organic and in fact their products contain only a small minority of organic ingredients.

willow_organics_ KAYLEIGH BLUCK
Illustration by Kayleigh Bluck.

You have a prominent men’s skincare section on your website; why is this market important to you?
Men are taking more care of themselves, and they are conscious of the environment. We have regular male clientele who buy our products – the face and body wash and black rice exfoliating soap in cedarwood and spicy citrus are particularly popular. We sell a great many of our men’s gift boxes at Christmas, and have been told that they made a very pleasant change from socks and ties!

On average, what percentage of organic ingredients do you use in Willow products?
On average our products are over 85% organic and some are 100%, but that isn’t to say that the remaining 15% are not organic. The Soil Association has strict guide lines, so for example if an oil is changed, perhaps by heating or separating, or if the fragrance from organic Jasmine flower buds is extracted by means of alcohol, then they may not choose to allow it to be called organic under their criteria. In order to be certified organic all the ingredients must be approved.

How easy is it to use all biodegradable and recyclable packaging?
All of our packaging is biodegradable and/or recyclable and meets high standards of sustainability – for example our filler is made of corn chips which you can put on the compost heap. It is a fine line however, because people obviously don’t want their products damaged when they receive them, so we use the minimum of packaging but enough to protect the products whilst in transit.

Willow by Werner Fismer
Illustration by Werner Fismer

What key product would you suggest for an individual thinking of moving towards a an organic skincare regime?
A good place to start would be replacing the soap that you use on a daily basis. As well as lovely hand soap we make a very gentle hand wash in two delightful fragrances; Lime & Lavender and Orange Lime & Bergamot. We make everything you need for a daily routine: lovely cleanser, toner, exfoliator, face mask and a wonderful moisturising face balm.

As Christmas is fast approaching, do you have any gift products to recommend to our readers?
Yes, our gorgeous limited edition Gold, Frankincense and Myrhh candle costs £38. and the oils it contains are very expensive so it really smells of Christmas. These precious oils have been used since biblical times for their soothing, calming and spiritually uplifting properties. The candle contains a piece of real gold leaf and comes in a gold box with a gold organza ribbon.

What else would you like to do with the Willow Organics brand in the future?
We would love to have several shops in London; in Sloane Square, Marylebone, Covent Garden, Notting Hill, and perhaps Richmond. Then we’d like to expand into Manchester, Bath, Bristol, Edinburgh, Birmingham. And of course we are planning to export into Europe and then the Middle East and the Far East: China and Japan are very enthusiastic about beautifully packaged organic luxury beauty products.

You can visit the Willow Organics pop up shop at 340 Kings Road, London SW3 5UR (between Cath Kidston and Bora). There’s a special shopping evening on 8th December, with mince pies and mulled wine plus 10% off everything and free gift wrapping. Nice!

Categories ,Abby Wright, ,Avril Kelly, ,Black Rice, ,candle, ,Careys Manor Hotel, ,Certified organic, ,Cleanser, ,Exfoliator, ,face and body wash, ,face balm, ,Face Mask, ,Frankincense, ,Gold, ,hand wash, ,Kayleigh Bluck, ,Men’s skincare, ,Myrhh, ,Sandra Contreras, ,Soap, ,Soil Association, ,Sue Stowell, ,Toner, ,Werner Fismer, ,Willow Organics

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Amelia’s Magazine | Pai Skincare: Organic Products for Sensitive Skin

Danielle Lloyd and Konnie Huq, treatment illustrated by Lisa Stannard

Olivia Rubin’s show was to be held at Jalouse in Hanover Square – a place I’d hear of but never actually ventured in to. It was to be my last womenswear show (although I didn’t know it at the time, page such is life!) and after a long, grueling day I needed a big drink. Luckily, these were on hand.

Outside, glamorous ladies and gents queued to get in, all throwing their tickets into the air, shouting the names of their publications or various relationships with Olivia. When I finally got inside, the Only Way is Essex girl group Lola were being ravished by a pack of pervy photographers screaming their names. To my left was Danielle Lloyd, an intriguing shade of orange; to my right, Jason Gardiner sat in a booth surrounded by a harem of orange honeyz. Konnie Huq was there. What the hell was going on? I was completely baffled. We’d featured Olivia in the past – I adored her artists-inspired collection, but I had no idea she had such an, erm, orange following.


Illustration by Fritha Strickland

There were no seats available – the show was to take place on a precarious plinth around the main area of the club, with guests littered around the plinth in sunken seats. I positioned myself by a wall and necked a cocktail. Whilst waiting for the show to start, I Twittered and checked my emails, slightly aware of somebody standing next to me but not looking up to notice. Hilariously, it was contributor Lauren, who had been stood there for a good ten minutes without either of us realising. This is the kind of thing that happens to your brain during fashion week. I could have been stood next to Naomi Campbell and wouldn’t have noticed (not that Lauren isn’t gorgeous herself).


Illustration by Michelle Urval Nyrén

The show began to rapturous applause, with the first model coming out from behind a make-shift backstage area right behind where I was standing. It was difficult to know where to look, and I missed the first few outfits due to glaring at the audience and being mesmerised by Jalouse’s crystal ceiling.

Olivia has quickly risen up the fashion ranks with her playful, vibrant prints using a whole load of inspiration. This time was no exception – brick patterns, speech bubbles, floral prints on silk and animal prints were all on display under the glittery lights. The shapes and cuts seemed a little more sophisticated this time around – Olivia’s staple playful dresses were still there in vibrant colours, but the addition of figure-hugging jersey tops and cropped trousers added a new, demure look. Lace details had been added to some pieces, sexing them up a little. Jersey and silks had been married for great effect. Sexy translucent shirts worn over lace underwear add even more kink to this fab collection.


Illustration by Jaymie O’Callaghan


Illustration by Madi Illustrates

Many of the pieces featured wrap-around details that flatter the figure – not that any of these hot models needed any flattering, but I imagine that sweeping necklines and pinched waists can be pulled off by even the most Rubenesque figure. Longer, almost floor-length numbers with vibrant graphic patterns closed the show – the final walkthrough leaving me on edge as these glamorous girls in vertiginous heels swaggered around the raised plinth.


One of the Only Way Is Essex birds, illustrated by Lisa Stannard

After the show, me and Amelia enjoyed a cocktail or two and had a bit of a gossip, keeping one eye on the attendees. We stood near the official photo point, me with my camera around my neck – one of the guests asked if I could take her picture. She didn’t ask why I was taking pictures or which publication I was from, she just wanted her photograph taken. Well, why not? Here she is – I hope she sees it (and likes it, obv).

All photography by Matt Bramford

See more of Lisa and Michelle’s illustrations in Amelia’s Compendium of Fashion Illustration.

Danielle Lloyd and Konnie Huq, illustrated by Lisa Stannard

Olivia Rubin’s show was to be held at Jalouse in Hanover Square – a place I’d hear of but never actually ventured in to. It was to be my last womenswear show (although I didn’t know it at the time, such is life!) and after a long, grueling day I needed a big drink. Luckily, these were on hand.

Outside, glamorous ladies and gents queued to get in, all throwing their tickets into the air, shouting the names of their publications or various relationships with Olivia. When I finally got inside, the Only Way is Essex girl group Lola were being ravished by a pack of pervy photographers screaming their names. To my left was Danielle Lloyd, an intriguing shade of orange; to my right, Jason Gardiner sat in a booth surrounded by a harem of orange honeyz. Konnie Huq was there. What the hell was going on? I was completely baffled. We’d featured Olivia in the past – I adored her artists-inspired collection, but I had no idea she had such an, erm, orange following.


Illustration by Fritha Strickland

There were no seats available – the show was to take place on a precarious plinth around the main area of the club, with guests littered around the plinth in sunken seats. I positioned myself by a wall and necked a cocktail. Whilst waiting for the show to start, I Twittered and checked my emails, slightly aware of somebody standing next to me but not looking up to notice. Hilariously, it was contributor Lauren, who had been stood there for a good ten minutes without either of us realising. This is the kind of thing that happens to your brain during fashion week. I could have been stood next to Naomi Campbell and wouldn’t have noticed (not that Lauren isn’t gorgeous herself).


Illustration by Michelle Urval Nyrén

The show began to rapturous applause, with the first model coming out from behind a make-shift backstage area right behind where I was standing. It was difficult to know where to look, and I missed the first few outfits due to glaring at the audience and being mesmerised by Jalouse’s crystal ceiling.

Olivia has quickly risen up the fashion ranks with her playful, vibrant prints using a whole load of inspiration. This time was no exception – brick patterns, speech bubbles, floral prints on silk and animal prints were all on display under the glittery lights. The shapes and cuts seemed a little more sophisticated this time around – Olivia’s staple playful dresses were still there in vibrant colours, but the addition of figure-hugging jersey tops and cropped trousers added a new, demure look. Lace details had been added to some pieces, sexing them up a little. Jersey and silks had been married for great effect. Sexy translucent shirts worn over lace underwear add even more kink to this fab collection.


Illustration by Jaymie O’Callaghan


Illustration by Madi Illustrates


Illustration by Maria Papadimitriou

Many of the pieces featured wrap-around details that flatter the figure – not that any of these hot models needed any flattering, but I imagine that sweeping necklines and pinched waists can be pulled off by even the most Rubenesque figure. Longer, almost floor-length numbers with vibrant graphic patterns closed the show – the final walkthrough leaving me on edge as these glamorous girls in vertiginous heels swaggered around the raised plinth.


One of the Only Way Is Essex birds, illustrated by Lisa Stannard

After the show, me and Amelia enjoyed a cocktail or two and had a bit of a gossip, keeping one eye on the attendees. We stood near the official photo point, me with my camera around my neck – one of the guests asked if I could take her picture. She didn’t ask why I was taking pictures or which publication I was from, she just wanted her photograph taken. Well, why not? Here she is – I hope she sees it (and likes it, obv).

All photography by Matt Bramford

See more of Lisa and Michelle’s illustrations in Amelia’s Compendium of Fashion Illustration.

Danielle Lloyd and Konnie Huq, troche illustrated by Lisa Stannard

Olivia Rubin’s show was to be held at Jalouse in Hanover Square – a place I’d hear of but never actually ventured in to. It was to be my last womenswear show (although I didn’t know it at the time, symptoms such is life!) and after a long, stuff grueling day I needed a big drink. Luckily, these were on hand.

Outside, glamorous ladies and gents queued to get in, all throwing their tickets into the air, shouting the names of their publications or various relationships with Olivia. When I finally got inside, the Only Way is Essex girl group Lola were being ravished by a pack of pervy photographers screaming their names. To my left was Danielle Lloyd, an intriguing shade of orange; to my right, Jason Gardiner sat in a booth surrounded by a harem of orange honeyz. Konnie Huq was there. What the hell was going on? I was completely baffled. We’d featured Olivia in the past – I adored her artists-inspired collection, but I had no idea she had such an, erm, orange following.


Illustration by Fritha Strickland

There were no seats available – the show was to take place on a precarious plinth around the main area of the club, with guests littered around the plinth in sunken seats. I positioned myself by a wall and necked a cocktail. Whilst waiting for the show to start, I Twittered and checked my emails, slightly aware of somebody standing next to me but not looking up to notice. Hilariously, it was contributor Lauren, who had been stood there for a good ten minutes without either of us realising. This is the kind of thing that happens to your brain during fashion week. I could have been stood next to Naomi Campbell and wouldn’t have noticed (not that Lauren isn’t gorgeous herself).


Illustration by Michelle Urval Nyrén

The show began to rapturous applause, with the first model coming out from behind a make-shift backstage area right behind where I was standing. It was difficult to know where to look, and I missed the first few outfits due to glaring at the audience and being mesmerised by Jalouse’s crystal ceiling.

Olivia has quickly risen up the fashion ranks with her playful, vibrant prints using a whole load of inspiration. This time was no exception – brick patterns, speech bubbles, floral prints on silk and animal prints were all on display under the glittery lights. The shapes and cuts seemed a little more sophisticated this time around – Olivia’s staple playful dresses were still there in vibrant colours, but the addition of figure-hugging jersey tops and cropped trousers added a new, demure look. Lace details had been added to some pieces, sexing them up a little. Jersey and silks had been married for great effect. Sexy translucent shirts worn over lace underwear add even more kink to this fab collection.


Illustration by Jaymie O’Callaghan


Illustration by Madi Illustrates


Illustration by Maria Papadimitriou

Many of the pieces featured wrap-around details that flatter the figure – not that any of these hot models needed any flattering, but I imagine that sweeping necklines and pinched waists can be pulled off by even the most Rubenesque figure. Longer, almost floor-length numbers with vibrant graphic patterns closed the show – the final walkthrough leaving me on edge as these glamorous girls in vertiginous heels swaggered around the raised plinth.


One of the Only Way Is Essex birds, illustrated by Lisa Stannard

After the show, me and Amelia enjoyed a cocktail or two and had a bit of a gossip, keeping one eye on the attendees. We stood near the official photo point, me with my camera around my neck – one of the guests asked if I could take her picture. She didn’t ask why I was taking pictures or which publication I was from, she just wanted her photograph taken. Well, why not? Here she is – I hope she sees it (and likes it, obv).

All photography by Matt Bramford

See more of Lisa and Michelle’s illustrations in Amelia’s Compendium of Fashion Illustration.
Sarah Brown Pai by Danielle Shepherd
Sarah Brown of Pai Skincare by Danielle Shepherd.

I’ve been a big fan of Pai Skincare for some time – and it seems I am not the only one. This small ethical beauty brand has quickly garnered a huge celebrity following that includes the likes of Natalie Portman. All products are certified organic and formulated in house by inspiring founder Sarah Brown. I asked her to answer a few questions:

You were inspired to start Pai Skincare after suffering from your own skin allergies. What were you doing previously and how did you set about creating the brand? ??
I was previously PR Manager for E & J Gallo Wines. ??The inspiration for Pai came from my personal battles with difficult skin and my disillusionment with the lack of transparency in the natural beauty sector. ??I came to the task with the mindset of a frustrated customer and fixed all the things that bothered me about the other products I’d tried on my aggravated skin and rejected. ??I’d always harboured ambitions to develop my own brand – there is something profoundly rewarding about creating something meaningful from nothing but your own hard work!???

Pai Avocado & Jojoba Hydrating Day Cream
Pai Avocado & Jojoba Hydrating Day Cream.

And how does it differ from other beauty skincare brands on the market???
The complete Pai range is certified organic by the Soil Association and is designed specifically for people with sensitive skin. ??We formulate all our own products, approved so we’re experts on ingredients and don’t compromise by adding irritating chemicals or alcohol. All the manufacturing is done in-house as well. So many other natural brands use contract manufacturers to formulate and make their products, so I think they don’t have the same connection with their products as we do at Pai.?? We also list all ingredients in plain English so you know exactly what’s in the bottle. We’re still the only beauty brand to do this. Most ingredient lists appear in the obligatory Latin, which we don’t think is particularly reader-friendly!???

Pai Avocado & Jojoba Hydrating Day Cream bottle
Pai Avocado & Jojoba Hydrating Day Cream bottle.

What have you learnt along the way and what has been the hardest part of setting up your own business???
Stick to your principles, don’t compromise and keep striving for perfection. ??The hardest part has been lack of money – the recession hit just when some investment would have been useful to get things moving. However, it has meant that Pai has been profitable from day one and it is really satisfying to have built both a brand and a business.

Ilustration by Erica Sharp
Illustration by Erica Sharp.

???Where do you source your ingredients from??
We try and source the majority of our ingredients from Europe to keep our moisturiser miles to a minimum. Some of the more unusual plant extracts do come from further afield.

????One of your latest products is the wonderfully named Fragonia and Sea Buckthorn Instant Hand Therapy Cream. Why did you decide to formulate it with these ingredients, and how did you find out about their properties?
??We designed this therapeutic cream for particularly dry, sensitive and chapped hands. ??Fragonia is an exciting new ingredient from Australia that is similar to Tea Tree oil. It has the same anti-inflammatory and antiseptic properties but without the irritation. It is far kinder on the skin and has a softer, sweeter aroma. ??Sea Buckthorn is bursting with anti-oxidants and carotenoids which nourish and regenerate damaged skin.?? What’s clever about this product is that it absorbs instantly. My central aim was to create a cream that packed a punch (from a skin conditioning perspective) but without leaving the usual greasiness you get with hand creams. I like to apply a hand cream and be able to hold a pen afterwards!???

Pai Skincare by Abigail Daker
Pai Skincare by Abigail Daker.

Your website is really clean and easy to use. How important are online sales to you???
Pretty important – it helps to give us a voice and international distribution in markets where we don’t a have physical store presence.?? We built the website ourselves to keep costs down, and manage it all in-house. We have just opened our US West Coast warehouse to make delivery a bit quicker for our fast-growing US customer-base.???

You’ve had a lot of high profile celebrity endorsement – why do you think this is (apart from your brand obviously being very good)? Do you have a high profile marketing strategy, or is it merely word of mouth?
??I think it’s a combination of marketing, word of mouth and a bit of good fortune. We have a number of make-up artists who swear by our products so word has spread quickly in Hollywood and Pai is now a regular fixture on a lot of film sets. Our Geranium & Thistle Combination Skin Cream is a great base for make-up.???

Pai Skin Care by Karolina Burdon
Pai Skin Care by Karolina Burdon.

Which celebrity would you most like to be using Pai Skincare in the future, and if they were reading this blog now how would you persuade them?
??Natalie Portman has recently declared herself a fan of our products – particularly our Chamomile & Rosehip Cream – so for me it doesn’t get much better than that. ??Kristen Scott Thomas would be a great customer to have – she seems suitably discerning. And Simon Pegg because he’d be a fun ambassador for the brand… and real men need organic skincare too.  
?
?Why is a good night’s sleep in the dark so important? ?
Total darkness stimulates the brain’s sleep chemical, melatonin. So results in a higher quality of undisturbed sleep.  

???You keep a wonderful blog – how is this important in promoting the brand and keeping in touch with what customers think and want??
My blog is really important as it gives me the chance to talk about wider skin health rather than just plug my products. I write about all sorts – from why chocolate really does give you spots to natural remedies for cold sores. Anything that interests me, and that I think (or rather hope) might be interesting to others too.

Pai by Gilly Rochester
Pai by Gilly Rochester.

???What retail outlets can people buy Pai Skincare in???
We’re stocked in a number of specialist beauty and health food chains throughout the UK e.g. the lovely CONTENT in Marylebone and Whole Foods Market. People can also buy online from our website – www.paiskincare.com.???

What is keeping you busiest at the moment, and what new ideas or products are you working on???
Ideas for new products always keeps me busy. We have some great new products in the pipeline – keep an eye on our website for more details soon. Or check out our Facebook page – for a little sneak preview.??   

Don’t forget to check in with Sarah’s wonderful blog – there are some real pearls of wisdom on there, especially if you suffer from skin problems.

Categories ,Abigail Daker, ,Beauty, ,Chamomile & Rosehip Cream, ,Content, ,Danielle Shepherd, ,E & J Gallo Wines, ,Erica Sharp, ,Fragonia, ,Fragonia and Sea Buckthorn Instant Hand Therapy Cream, ,Geranium & Thistle Combination Skin Cream, ,Gilly Rochester, ,Hollywood, ,Karolina Burdon, ,Kristen Scott Thomas, ,Marylebone, ,Natalie Portman, ,organic, ,Pai, ,Pai Avocado & Jojoba Hydrating Day Cream, ,Pai Skincare, ,Sarah Brown, ,Sea Buckthorn, ,Simon Pegg, ,Skincare, ,Soil Association, ,Whole Foods Market

Similar Posts:






Amelia’s Magazine | Pai Skincare: Organic Products for Sensitive Skin

Danielle Lloyd and Konnie Huq, treatment illustrated by Lisa Stannard

Olivia Rubin’s show was to be held at Jalouse in Hanover Square – a place I’d hear of but never actually ventured in to. It was to be my last womenswear show (although I didn’t know it at the time, page such is life!) and after a long, grueling day I needed a big drink. Luckily, these were on hand.

Outside, glamorous ladies and gents queued to get in, all throwing their tickets into the air, shouting the names of their publications or various relationships with Olivia. When I finally got inside, the Only Way is Essex girl group Lola were being ravished by a pack of pervy photographers screaming their names. To my left was Danielle Lloyd, an intriguing shade of orange; to my right, Jason Gardiner sat in a booth surrounded by a harem of orange honeyz. Konnie Huq was there. What the hell was going on? I was completely baffled. We’d featured Olivia in the past – I adored her artists-inspired collection, but I had no idea she had such an, erm, orange following.


Illustration by Fritha Strickland

There were no seats available – the show was to take place on a precarious plinth around the main area of the club, with guests littered around the plinth in sunken seats. I positioned myself by a wall and necked a cocktail. Whilst waiting for the show to start, I Twittered and checked my emails, slightly aware of somebody standing next to me but not looking up to notice. Hilariously, it was contributor Lauren, who had been stood there for a good ten minutes without either of us realising. This is the kind of thing that happens to your brain during fashion week. I could have been stood next to Naomi Campbell and wouldn’t have noticed (not that Lauren isn’t gorgeous herself).


Illustration by Michelle Urval Nyrén

The show began to rapturous applause, with the first model coming out from behind a make-shift backstage area right behind where I was standing. It was difficult to know where to look, and I missed the first few outfits due to glaring at the audience and being mesmerised by Jalouse’s crystal ceiling.

Olivia has quickly risen up the fashion ranks with her playful, vibrant prints using a whole load of inspiration. This time was no exception – brick patterns, speech bubbles, floral prints on silk and animal prints were all on display under the glittery lights. The shapes and cuts seemed a little more sophisticated this time around – Olivia’s staple playful dresses were still there in vibrant colours, but the addition of figure-hugging jersey tops and cropped trousers added a new, demure look. Lace details had been added to some pieces, sexing them up a little. Jersey and silks had been married for great effect. Sexy translucent shirts worn over lace underwear add even more kink to this fab collection.


Illustration by Jaymie O’Callaghan


Illustration by Madi Illustrates

Many of the pieces featured wrap-around details that flatter the figure – not that any of these hot models needed any flattering, but I imagine that sweeping necklines and pinched waists can be pulled off by even the most Rubenesque figure. Longer, almost floor-length numbers with vibrant graphic patterns closed the show – the final walkthrough leaving me on edge as these glamorous girls in vertiginous heels swaggered around the raised plinth.


One of the Only Way Is Essex birds, illustrated by Lisa Stannard

After the show, me and Amelia enjoyed a cocktail or two and had a bit of a gossip, keeping one eye on the attendees. We stood near the official photo point, me with my camera around my neck – one of the guests asked if I could take her picture. She didn’t ask why I was taking pictures or which publication I was from, she just wanted her photograph taken. Well, why not? Here she is – I hope she sees it (and likes it, obv).

All photography by Matt Bramford

See more of Lisa and Michelle’s illustrations in Amelia’s Compendium of Fashion Illustration.

Danielle Lloyd and Konnie Huq, illustrated by Lisa Stannard

Olivia Rubin’s show was to be held at Jalouse in Hanover Square – a place I’d hear of but never actually ventured in to. It was to be my last womenswear show (although I didn’t know it at the time, such is life!) and after a long, grueling day I needed a big drink. Luckily, these were on hand.

Outside, glamorous ladies and gents queued to get in, all throwing their tickets into the air, shouting the names of their publications or various relationships with Olivia. When I finally got inside, the Only Way is Essex girl group Lola were being ravished by a pack of pervy photographers screaming their names. To my left was Danielle Lloyd, an intriguing shade of orange; to my right, Jason Gardiner sat in a booth surrounded by a harem of orange honeyz. Konnie Huq was there. What the hell was going on? I was completely baffled. We’d featured Olivia in the past – I adored her artists-inspired collection, but I had no idea she had such an, erm, orange following.


Illustration by Fritha Strickland

There were no seats available – the show was to take place on a precarious plinth around the main area of the club, with guests littered around the plinth in sunken seats. I positioned myself by a wall and necked a cocktail. Whilst waiting for the show to start, I Twittered and checked my emails, slightly aware of somebody standing next to me but not looking up to notice. Hilariously, it was contributor Lauren, who had been stood there for a good ten minutes without either of us realising. This is the kind of thing that happens to your brain during fashion week. I could have been stood next to Naomi Campbell and wouldn’t have noticed (not that Lauren isn’t gorgeous herself).


Illustration by Michelle Urval Nyrén

The show began to rapturous applause, with the first model coming out from behind a make-shift backstage area right behind where I was standing. It was difficult to know where to look, and I missed the first few outfits due to glaring at the audience and being mesmerised by Jalouse’s crystal ceiling.

Olivia has quickly risen up the fashion ranks with her playful, vibrant prints using a whole load of inspiration. This time was no exception – brick patterns, speech bubbles, floral prints on silk and animal prints were all on display under the glittery lights. The shapes and cuts seemed a little more sophisticated this time around – Olivia’s staple playful dresses were still there in vibrant colours, but the addition of figure-hugging jersey tops and cropped trousers added a new, demure look. Lace details had been added to some pieces, sexing them up a little. Jersey and silks had been married for great effect. Sexy translucent shirts worn over lace underwear add even more kink to this fab collection.


Illustration by Jaymie O’Callaghan


Illustration by Madi Illustrates


Illustration by Maria Papadimitriou

Many of the pieces featured wrap-around details that flatter the figure – not that any of these hot models needed any flattering, but I imagine that sweeping necklines and pinched waists can be pulled off by even the most Rubenesque figure. Longer, almost floor-length numbers with vibrant graphic patterns closed the show – the final walkthrough leaving me on edge as these glamorous girls in vertiginous heels swaggered around the raised plinth.


One of the Only Way Is Essex birds, illustrated by Lisa Stannard

After the show, me and Amelia enjoyed a cocktail or two and had a bit of a gossip, keeping one eye on the attendees. We stood near the official photo point, me with my camera around my neck – one of the guests asked if I could take her picture. She didn’t ask why I was taking pictures or which publication I was from, she just wanted her photograph taken. Well, why not? Here she is – I hope she sees it (and likes it, obv).

All photography by Matt Bramford

See more of Lisa and Michelle’s illustrations in Amelia’s Compendium of Fashion Illustration.

Danielle Lloyd and Konnie Huq, troche illustrated by Lisa Stannard

Olivia Rubin’s show was to be held at Jalouse in Hanover Square – a place I’d hear of but never actually ventured in to. It was to be my last womenswear show (although I didn’t know it at the time, symptoms such is life!) and after a long, stuff grueling day I needed a big drink. Luckily, these were on hand.

Outside, glamorous ladies and gents queued to get in, all throwing their tickets into the air, shouting the names of their publications or various relationships with Olivia. When I finally got inside, the Only Way is Essex girl group Lola were being ravished by a pack of pervy photographers screaming their names. To my left was Danielle Lloyd, an intriguing shade of orange; to my right, Jason Gardiner sat in a booth surrounded by a harem of orange honeyz. Konnie Huq was there. What the hell was going on? I was completely baffled. We’d featured Olivia in the past – I adored her artists-inspired collection, but I had no idea she had such an, erm, orange following.


Illustration by Fritha Strickland

There were no seats available – the show was to take place on a precarious plinth around the main area of the club, with guests littered around the plinth in sunken seats. I positioned myself by a wall and necked a cocktail. Whilst waiting for the show to start, I Twittered and checked my emails, slightly aware of somebody standing next to me but not looking up to notice. Hilariously, it was contributor Lauren, who had been stood there for a good ten minutes without either of us realising. This is the kind of thing that happens to your brain during fashion week. I could have been stood next to Naomi Campbell and wouldn’t have noticed (not that Lauren isn’t gorgeous herself).


Illustration by Michelle Urval Nyrén

The show began to rapturous applause, with the first model coming out from behind a make-shift backstage area right behind where I was standing. It was difficult to know where to look, and I missed the first few outfits due to glaring at the audience and being mesmerised by Jalouse’s crystal ceiling.

Olivia has quickly risen up the fashion ranks with her playful, vibrant prints using a whole load of inspiration. This time was no exception – brick patterns, speech bubbles, floral prints on silk and animal prints were all on display under the glittery lights. The shapes and cuts seemed a little more sophisticated this time around – Olivia’s staple playful dresses were still there in vibrant colours, but the addition of figure-hugging jersey tops and cropped trousers added a new, demure look. Lace details had been added to some pieces, sexing them up a little. Jersey and silks had been married for great effect. Sexy translucent shirts worn over lace underwear add even more kink to this fab collection.


Illustration by Jaymie O’Callaghan


Illustration by Madi Illustrates


Illustration by Maria Papadimitriou

Many of the pieces featured wrap-around details that flatter the figure – not that any of these hot models needed any flattering, but I imagine that sweeping necklines and pinched waists can be pulled off by even the most Rubenesque figure. Longer, almost floor-length numbers with vibrant graphic patterns closed the show – the final walkthrough leaving me on edge as these glamorous girls in vertiginous heels swaggered around the raised plinth.


One of the Only Way Is Essex birds, illustrated by Lisa Stannard

After the show, me and Amelia enjoyed a cocktail or two and had a bit of a gossip, keeping one eye on the attendees. We stood near the official photo point, me with my camera around my neck – one of the guests asked if I could take her picture. She didn’t ask why I was taking pictures or which publication I was from, she just wanted her photograph taken. Well, why not? Here she is – I hope she sees it (and likes it, obv).

All photography by Matt Bramford

See more of Lisa and Michelle’s illustrations in Amelia’s Compendium of Fashion Illustration.
Sarah Brown Pai by Danielle Shepherd
Sarah Brown of Pai Skincare by Danielle Shepherd.

I’ve been a big fan of Pai Skincare for some time – and it seems I am not the only one. This small ethical beauty brand has quickly garnered a huge celebrity following that includes the likes of Natalie Portman. All products are certified organic and formulated in house by inspiring founder Sarah Brown. I asked her to answer a few questions:

You were inspired to start Pai Skincare after suffering from your own skin allergies. What were you doing previously and how did you set about creating the brand? ??
I was previously PR Manager for E & J Gallo Wines. ??The inspiration for Pai came from my personal battles with difficult skin and my disillusionment with the lack of transparency in the natural beauty sector. ??I came to the task with the mindset of a frustrated customer and fixed all the things that bothered me about the other products I’d tried on my aggravated skin and rejected. ??I’d always harboured ambitions to develop my own brand – there is something profoundly rewarding about creating something meaningful from nothing but your own hard work!???

Pai Avocado & Jojoba Hydrating Day Cream
Pai Avocado & Jojoba Hydrating Day Cream.

And how does it differ from other beauty skincare brands on the market???
The complete Pai range is certified organic by the Soil Association and is designed specifically for people with sensitive skin. ??We formulate all our own products, approved so we’re experts on ingredients and don’t compromise by adding irritating chemicals or alcohol. All the manufacturing is done in-house as well. So many other natural brands use contract manufacturers to formulate and make their products, so I think they don’t have the same connection with their products as we do at Pai.?? We also list all ingredients in plain English so you know exactly what’s in the bottle. We’re still the only beauty brand to do this. Most ingredient lists appear in the obligatory Latin, which we don’t think is particularly reader-friendly!???

Pai Avocado & Jojoba Hydrating Day Cream bottle
Pai Avocado & Jojoba Hydrating Day Cream bottle.

What have you learnt along the way and what has been the hardest part of setting up your own business???
Stick to your principles, don’t compromise and keep striving for perfection. ??The hardest part has been lack of money – the recession hit just when some investment would have been useful to get things moving. However, it has meant that Pai has been profitable from day one and it is really satisfying to have built both a brand and a business.

Ilustration by Erica Sharp
Illustration by Erica Sharp.

???Where do you source your ingredients from??
We try and source the majority of our ingredients from Europe to keep our moisturiser miles to a minimum. Some of the more unusual plant extracts do come from further afield.

????One of your latest products is the wonderfully named Fragonia and Sea Buckthorn Instant Hand Therapy Cream. Why did you decide to formulate it with these ingredients, and how did you find out about their properties?
??We designed this therapeutic cream for particularly dry, sensitive and chapped hands. ??Fragonia is an exciting new ingredient from Australia that is similar to Tea Tree oil. It has the same anti-inflammatory and antiseptic properties but without the irritation. It is far kinder on the skin and has a softer, sweeter aroma. ??Sea Buckthorn is bursting with anti-oxidants and carotenoids which nourish and regenerate damaged skin.?? What’s clever about this product is that it absorbs instantly. My central aim was to create a cream that packed a punch (from a skin conditioning perspective) but without leaving the usual greasiness you get with hand creams. I like to apply a hand cream and be able to hold a pen afterwards!???

Pai Skincare by Abigail Daker
Pai Skincare by Abigail Daker.

Your website is really clean and easy to use. How important are online sales to you???
Pretty important – it helps to give us a voice and international distribution in markets where we don’t a have physical store presence.?? We built the website ourselves to keep costs down, and manage it all in-house. We have just opened our US West Coast warehouse to make delivery a bit quicker for our fast-growing US customer-base.???

You’ve had a lot of high profile celebrity endorsement – why do you think this is (apart from your brand obviously being very good)? Do you have a high profile marketing strategy, or is it merely word of mouth?
??I think it’s a combination of marketing, word of mouth and a bit of good fortune. We have a number of make-up artists who swear by our products so word has spread quickly in Hollywood and Pai is now a regular fixture on a lot of film sets. Our Geranium & Thistle Combination Skin Cream is a great base for make-up.???

Pai Skin Care by Karolina Burdon
Pai Skin Care by Karolina Burdon.

Which celebrity would you most like to be using Pai Skincare in the future, and if they were reading this blog now how would you persuade them?
??Natalie Portman has recently declared herself a fan of our products – particularly our Chamomile & Rosehip Cream – so for me it doesn’t get much better than that. ??Kristen Scott Thomas would be a great customer to have – she seems suitably discerning. And Simon Pegg because he’d be a fun ambassador for the brand… and real men need organic skincare too.  
?
?Why is a good night’s sleep in the dark so important? ?
Total darkness stimulates the brain’s sleep chemical, melatonin. So results in a higher quality of undisturbed sleep.  

???You keep a wonderful blog – how is this important in promoting the brand and keeping in touch with what customers think and want??
My blog is really important as it gives me the chance to talk about wider skin health rather than just plug my products. I write about all sorts – from why chocolate really does give you spots to natural remedies for cold sores. Anything that interests me, and that I think (or rather hope) might be interesting to others too.

Pai by Gilly Rochester
Pai by Gilly Rochester.

???What retail outlets can people buy Pai Skincare in???
We’re stocked in a number of specialist beauty and health food chains throughout the UK e.g. the lovely CONTENT in Marylebone and Whole Foods Market. People can also buy online from our website – www.paiskincare.com.???

What is keeping you busiest at the moment, and what new ideas or products are you working on???
Ideas for new products always keeps me busy. We have some great new products in the pipeline – keep an eye on our website for more details soon. Or check out our Facebook page – for a little sneak preview.??   

Don’t forget to check in with Sarah’s wonderful blog – there are some real pearls of wisdom on there, especially if you suffer from skin problems.

Categories ,Abigail Daker, ,Beauty, ,Chamomile & Rosehip Cream, ,Content, ,Danielle Shepherd, ,E & J Gallo Wines, ,Erica Sharp, ,Fragonia, ,Fragonia and Sea Buckthorn Instant Hand Therapy Cream, ,Geranium & Thistle Combination Skin Cream, ,Gilly Rochester, ,Hollywood, ,Karolina Burdon, ,Kristen Scott Thomas, ,Marylebone, ,Natalie Portman, ,organic, ,Pai, ,Pai Avocado & Jojoba Hydrating Day Cream, ,Pai Skincare, ,Sarah Brown, ,Sea Buckthorn, ,Simon Pegg, ,Skincare, ,Soil Association, ,Whole Foods Market

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