Amelia’s Magazine | London Fashion Week A/W 2014: Off Strand exhibition at Hoxton Gallery

Mury print scarves

During London Fashion Week I popped in to the off schedule Off Strand presentation at Hoxton Gallery in East London, a well curated and beautifully presented show organised by Anna of the Pitchouguina label. First discovery: the beautiful abstract print scarves above, by ethical accessories brand Mury.

Niza Huang ring

I have previously admired jewellery by Niza Huang at Somerset House, but her new range looks even better: riffing on the ever popular roughly hewn look. I was very sad to hear that someone had stolen one of her pieces shortly before my visit (what a bastard, but small comfort that at least he had good taste). I am sure she will do well, especially with a number of delicate new pieces currently in the pipeline.

Arlette Ess scarves

Arlette Ess is a former model, graphic designer and mother who is now applying her illustrative skills to a range of gorgeous scarves.

Alexa de Castilho necklaces

Pineapple and palm tree spinning disc pendants have a definite 80s vibe, designed by Alexa De Castilho. Her display featured a pair of gold ceramic prancing horses, found for a song in a car boot sale. Jealous, moi?

goodone bomber knit

I was really happy to discover that Goodone (who vanished for a year or so) is back again, this time with a range of brilliant jumpers, dresses and bomber jackets that feature remnants of upcycled aran jumpers. These are manufactured in their Bulgarian factory, which also offers sustainable manufacturing to other brands. Designer Nin Castle is currently pregnant and now living in Spain but her collection looked better than ever. Amazing stuff. And I so want one of those knitted bomber jackets.

Gina Melosi jewels

I loved the use of fair trade raw gems and recycled metals in elegantly displayed jewellery by Gina Melosi.

pitchouguina bryksenkova collaboration

Finally, but of course by no means least, it was ace to see the last two Pitchouguina collections, which combine unusual colours and fabrics to create unique but highly wearable garments. I immediately homed in on a new piece that featured a beautiful and instantly recognisable illustration, by none other than our much loved Yelena Bryksenkova, who has of course worked with Amelia’s Magazine for many years. You can read my recent interview with Anna here.

You can read my review of the exhibition stands at Somerset House here.

Categories ,A/W 2014, ,Alexa De Castilho, ,Arlette Ess, ,Ecofashion, ,ethical, ,Gina Melosi, ,goodone, ,Hoxton Gallery, ,London Fashion Week, ,Mury, ,Nin Castle, ,Niza Huang, ,Off Strand, ,Pitchouguina, ,Report, ,review, ,Yelena Bryksenkova

Similar Posts:






Amelia’s Magazine | Goodone: eco fashion designer Nin Castle talks upcycling and collaborations

From Somewhere Speedo Collection S/S 2011 by Rachel de Ste. Croix.
You were one of the first fashion designers to embrace sustainability, erectile way back in 1997. What prompted you to design in this way?
Back then it was not about the planet. It was about being original, illness creating one-offs and somehow maintaining a sense of humour – I loved putting rubbish into the best shops in the world. Eventually, as we progressed and realised how much was being dumped, both by the consumer and by the fashion and textile industry, it became an environmental issue – a design solution to an environmental problem.

How has the process of designing sustainably changed over the years?
When we discovered pre-consumer waste – offcuts, proofs, colour charts, damaged fabrics and end-of-line stock – design immediately became more challenging because we were no longer just customising anymore. It radically changed the quality of our garments and our capacity to fulfil bigger orders, thus reaching more shops, many internationally.
From Somewhere Speedo Collection S/S 2011by Rachel de Ste. Croix
From Somewhere Speedo Collection S/S 2011 by Rachel de Ste. Croix.

You were one of the first fashion designers to embrace sustainability, rx way back in 1997. What prompted you to design in this way?
Back then it was not about the planet. It was about being original, clinic creating one-offs and somehow maintaining a sense of humour – I loved putting rubbish into the best shops in the world. Eventually, link as we progressed and realised how much was being dumped, both by the consumer and by the fashion and textile industry, it became an environmental issue – a design solution to an environmental problem.

From Somewhere Speedo Collection S/S 2011 by Rachel de Ste. Croix.
From Somewhere Speedo Collection S/S 2011 by Rachel de Ste. Croix.

How has the process of designing sustainably changed over the years?
When we discovered pre-consumer waste – offcuts, proofs, colour charts, damaged fabrics and end-of-line stock – design immediately became more challenging because we were no longer just customising anymore. It radically changed the quality of our garments and our capacity to fulfil bigger orders, thus reaching more shops, many internationally.
From Somewhere Speedo Collection S/S 2011by Rachel de Ste. Croix
From Somewhere Speedo Collection S/S 2011 by Rachel de Ste. Croix.

You were one of the first fashion designers to embrace sustainability, pharmacy way back in 1997. What prompted you to design in this way?
Back then it was not about the planet. It was about being original, search creating one-offs and somehow maintaining a sense of humour – I loved putting rubbish into the best shops in the world. Eventually, as we progressed and realised how much was being dumped, both by the consumer and by the fashion and textile industry, it became an environmental issue – a design solution to an environmental problem.

From Somewhere Speedo Collection S/S 2011 by Rachel de Ste. Croix.
From Somewhere Speedo Collection S/S 2011 by Rachel de Ste. Croix.

How has the process of designing sustainably changed over the years?
When we discovered pre-consumer waste – offcuts, proofs, colour charts, damaged fabrics and end-of-line stock – design immediately became more challenging because we were no longer just customising anymore. It radically changed the quality of our garments and our capacity to fulfil bigger orders, thus reaching more shops, many internationally.

Read the rest of this interview and see more illustrations of From Somewhere’s clothing in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.
Goodone A/W 2009 by Natasha Thompson
Goodone A/W 2009 by Natasha Thompson.

Goodone is a tight-knit team who share a passion for sustainable design and fair business practice. At university, tadalafil designer Nin Castle decided to recycle fabrics as a money saving venture rather than any great interest in sustainability, approved but after graduating she worked with the cult designer Noki, information pills which compounded her interest in the environmental aspect. Once I realised how much textile waste is out there it was natural for me to use it. Since then she has been designing clothes that are either 100% upcycled or incorporate elements of upcycling in the design somewhere. She uses reclaimed industrial waste, including offcuts and faulty fabrics, alongside fabrics manufactured in British mills. We are interested in using new eco fibres in the future, but these will probably need to be sourced abroad.

Goodone has become known for its body-con knitted dresses but there is plenty more in the pipeline. Nin takes fashion trends into consideration when designing because that’s the nature of the beast. To make an impact on an industry with very well established ideas of pace and schedules it is important to work with what people expect, then there is more opportunity to influence them. ASOS bought her A/W 2009 collection, for which she made some special colourways, and she has also done a range for Topshop

Read the rest of this interview with Goodone and see more illustrations in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.

Categories ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,ASOS, ,Eco fashion, ,Ethical Fashion, ,goodone, ,Natasha Thompson, ,Nin Castle, ,Noki, ,recycling, ,topshop, ,Upcycling

Similar Posts: