Amelia’s Magazine | London Fashion Week S/S 2012 Presentation Review: Craig Lawrence

Craig Lawrence S/S 2012 by Meagan Morrison

Craig Lawrence S/S 2012 by Meagan Morrison

I’m quite partial to a knitted design – one of my favourite designers is Mark Fast, order whose spun creations I yearn for, and I loved the A/W 2010 work of graduate student Phoebe Thirlwall. I’m also very fond of Craig Lawrence, whose work I have followed and celebrated, and so I was eagerly anticipating his intimate salon show at The Portico Rooms at Somerset House, the perfect surrounding for the debut of his S/S 2012 collection. An excitement it appeared that was shared by everyone else attending London Fashion Week… The queue for the presentation wound round the marble staircase of Somerset House, and snaked along the grand hall – a bit of a change from what Matt Bramford had seen the previous year.

Craig Lawrence S/S 2012

Craig Lawrence S/S 2012 – All photography courtesy of Ella Dror PR

Craig Lawrence is a London Fashion Week must-see. For six seasons, before he graduated from Central Saint Martins and set up his own label, Craig produced knitwear for the outlandish designer Gareth Pugh. He showed his debut collection for A/W 2009, which won him The British Fashion Council’s NEWGEN sponsorship. The Council’s faith and support continues, as this season sees Craig celebrating his sixth season under the sponsorship. As I was finally ushered into the room and asked to find myself a square inch of space, I spotted blogger Susie Bubble on the front row. I realised what a hot ticket this show was, and thought that maybe next year’s space should be rethought, regardless of the atmospheric surroundings. By the time the doors were closed, every seat in the room had been taken, but in this close setting, I couldn’t have asked for a better view of the clothes.

Craig Lawrence S/S 2012 - All photography courtesy of Ella Dror PR

Craig’s primary inspiration for the collection was the seaside photo sets of British documentary photographer Martin Parr. Parr is known for projects that explore modern life in England, and for his sense of humour that runs through his photos. He claims that the seaside is one of the most fascinating places for people watching, where we lose our inhibitions and where true personalities are unveiled. As the first looks of Craig’s collection were presented, the influence of the British seaside towns was clear, but rather from the depths of the sea, instead of the beach and its holiday makers. The models were enchanting sea creatures. Adorned in the metallic threads of a fisherman’s net or wrapped seaweed, in the colours of the ocean and washed up treasures and sun baked sand, with headpieces like sea coral reefs. Craig presented a rich and textured collection of knitwear in a palette of pastel and muted hues, run with metallic details.

Craig Lawrence S/S 2012

Last season’s moody palette of dark metallic blues, purples and black was replaced with a lighter, gentler combination of creams, pale mint greens and pinks. As the models swayed down the short catwalk they glistened with every step. Craig Lawrence collaborated with Swarovski Elements for this collection which gave a sparkle of luxury to his intricately knitted designs. Swarovski Pale Crystal yarns and fibres had been woven into individual pieces, which caught the bright lights of The Portico Rooms as the models revolved to face each wall of the room. The Swarovski crystals were also sewn in to other designs as pure embellishment.

Craig Lawrence S/S 2012 by Megan Thomas

Craig Lawrence S/S 2012 by Megan Thomas

It was apparently the idea of the Essex phenomenon ‘vajazzling’ that inspired Lawrence’s use of Swarovski crystal fibres for this season, but with this influence aside, it was a sophisticated and refined concept that pushed the collection to another level. Craig’s material of choice, unique Kyototex metallic yarns, keeping to the sea-theme in cream and shell colours, were woven into the designs, adding to the luxuriance and feminine appeal of each look.

Craig Lawrence S/S 2012 - All photography courtesy of Ella Dror PR

Layering was an important detail across the whole collection. The dresses and skirts were flowing, with knitted bralets, metallic leggings and tights worn underneath. There was also a mix of body-con wrap pieces, worn over designs such as a flowing lace-hole knitted maxi skirt, or tank top dress, and super wearable raglan-sleeved tops with elasticated vests which would add a perfect metallic shimmer for day or night. The Swarovski crystal embellishments added texture, and luxuriance. The draped designs left the body effortlessly, as the narrator explained how the pieces were knitted without elastic to create a looser, relaxed fit.

Craig Lawrence S/S 2012 - All photography courtesy of Ella Dror PR

One of the best things about a salon show is the chance to gain a greater understanding of the make up of the collection. For each of the 18 looks, a very well spoken narrator took the audience through the individual components, and explained the techniques undertaken. This replaced the usual upbeat modern song, and was a welcome point of difference. Through this, the salon show to me felt like a proper couture show, harking back to old fashion houses and buying appointments. There was a real sense of charm and nostalgia to this which I know is also an influence that Craig cites from his childhood in the countryside town of Ipswich.

Craig Lawrence S/S 2012

It was great – the audience was able to learn so much from the commentary. The narrator gave away details of craftsmanship that made you study Craig’s work as it came out one by one. We learnt that many of the pieces were created from a single thread to maintain the weightlessness. Indeed some of the designs looked like finely spun gold fisherman’s nets, and the models were beautiful sea creatures that had been caught in the webbing. The narration really helped to emphasise the level of work that had gone into creating this collection.

Craig Lawrence S/S 2012 by Gilly Rochester

Craig Lawrence S/S 2012 by Gilly Rochester

This was not the only aspect of the salon show that ensured it achieved a polished finish – the show was also styled by Dazed and Confused’s fashion editor Kate Shillingford, who has been a strong support of Craig’s career from the start, and oversees the creative direction of the label. Her expertise was really evident – no hanging yarn was out of place, the handmade shoes from Natacha Marro shoes fitted with the otherworldly air, and the delicate woven headpieces made by Steven Doherty were a superior finish acting as sparkling coral reefs, encased around the models heads.

I was mesmerized by Craig Lawrence’s embellished and shimmering sea-bed inspired offering. The pastel tones, metallic yarns and crystal details were subtle, serene and luxuriant. It was a fantastic collection that fully demonstrated his ability for producing knitwear that is challenging yet wearable, and significantly as a young designer, constantly pushing forward.

Categories ,british fashion council, ,Craig Lawrence, ,Crystals, ,Ella Dror PR, ,fashion, ,Gilly Rochester, ,Katie Shillingford, ,knitting, ,knitwear, ,lfw, ,Mark Fast, ,Martin Parr, ,Matt Bramford, ,Meagan Morrison, ,Megan Thomas, ,Metallic, ,Miranda Williams, ,Newgen, ,Phoebe Thirlwall, ,Presentation, ,S/S 2012, ,Salon Show, ,Somerset House, ,Swarovski, ,Womenswear

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Masha Ma

Masha Ma SS 2012 1 by Marta Spendowska
Masha Ma S/S 2012 by Marta Spendowska

She concluded her MA in Womenswear at Central Saint Martins only three years ago, page but Masha Ma has already a made a name for herself amongst London Fashion Week goers, visit web and is even one of Amelia Gregory’s favourites! True story. We therefore, capsule of course, made our way back to Vauxhall Fashion Scout to see what she’d been up to and what her S/S 2012 range had to offer.

Masha Ma SS 2011 review-003

Masha Ma SS 2011 review-004

In our interview with the award-winning designer last August, just prior to her London Fashion Week debut, Masha described her design agenda as ‘chic, modern arrogance and semi-couture’. Since then, we’ve seen her work evolve from her exquisite take on classic chic to what Amelia and I witnessed on that Saturday morning; a futuristic, bold mission into the female silhouette with accomplished fashion-forward detail.

Masha Ma SS 2012 by Meagan Morrison 1
Masha Ma S/S 2012 by Meagan Morrison

Inspired by the reconstruction of the famous Palace of Versailles, France, the collection displayed a combination of disciplined colours and textures juxtaposed with distressed sheers and unfinished edges. Most looks were slim, elegant, elongated assemblies with a tough sportswear vibe running throughout, complete with strategically placed zips, head gear and androgynous tailoring.

Masha Ma SS 2011 review-011

Masha Ma SS 2011 review-014

Masha Ma SS 2011 review-015

Masha Ma S/S 2012 by Kassie Berry
Masha Ma S/S 2012 by Kassie Berry

The show began with icy ensembles of muted blues and green pieces in numerous tones of mint and sea foam. For me, it was a stunning colour pallette which illuminated upon a delicate canvas of fluid silks, satins and sheers. These light references to an underwater odyssey (helped along by the gentle water sounds on the soundtrack) blended in-and-out amongst the Palace-inspired printed pieces. Thematically, the consistency did seem to lack. This, however, didn’t prevent me from finding the collection’s many contrasting elements equally delightful.

Masha Ma SS 2012 by Meagan Morrison 2
Masha Ma S/S 2012 by Meagan Morrison

Masha Ma SS 2011 review-022

Masha Ma SS 2011 review-023

Masha Ma SS 2011 review-033

Sheer white gauze skimmed down legs and clung loosely around calves, whilst delicate tight-pleated mini skater skirts in mint tones swayed across thighs. It was an unusually sexy composition that contrasted with smart, high-necked tailored shirts. Intelligent construction existed in the zipping together of a-symetric skirt and dress layers with other zips utilised as shaping detail to flatter the figure. The female silohuette was considered, embraced and pushed to new boundaries.

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Masha Ma SS 2011 review-056

Masha Ma SS 2011 review-063

Masha Ma SS 2012 by Marta Spendowska
Masha Ma S/S 2012 by Marta Spendowska

Amongst my favourite pieces were the breathtakingly skilled coats that dominated the show, pre-finale. Original and dramatic in design, yet extremely wearable for the Spring/Summer seasons, I was being seduced into the idea of owning one of Masha‘s beautifully crafted outerwear pieces. (The matte-white one took my fancy; a girl can always dream.)

Masha Ma SS 2011 review-076

Masha Ma SS 2011 review-086

Masha Ma SS 2011 review-096

Masha Ma SS 2011 review-127

Masha Ma SS 2011 review-131

Masha Ma SS 2011 review-132
All photography by Amelia Gregory

As opposed to the radical design ethic that is so deep-seated in London fashion today, observing a collection so fine in detail and delicate in reference is something rare and refreshing. In her return to London Fashion Week for her third solo collection, Ma didn’t disappoint. In fact, it extended our vision as to her dress-making capabilities. With the art direction intriguing and beautifully illustrated, the construction unique and the detail impeccable, Masha Ma certainly (and, perhaps, unknowingly) reaffirmed herself as one of Amelia’s Magazine‘s firm favourites.

Categories ,Amelia Gregory, ,Blue, ,france, ,Freemasons’ Hall, ,Front Row, ,Georgia Takacs, ,lfw, ,LFW S/S 2012, ,LFW S/S12, ,London Fashion Week, ,London Fashion Week S/S 2012, ,London Fashion Week S/S12, ,Marta Spendowska, ,Masha Ma, ,Masha Ma S/S 2012, ,Masha Ma S/S12, ,Meagan Morrison, ,Palace of Versailles, ,pleats, ,print, ,sportswear, ,Vauxhall Fashion Scout

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