Amelia’s Magazine | London Fashion Week S/S 2011 Catwalk Review: Kinder Aggugini


Illustration by Andrea Peterson

As part of Designers Remix, physician designer Charlotte Eskildsen, who is creative director of the enterprise published their signature collection last week. After winning the prestigious Danish Design Guldknappen award she has become a force to be reckoned with in international fashion since starting the line in 2002. Her S/S 2011 collection ‘Liquid Sky’ is inspired by cloud formations.

Draped fabrics. Origami folds. A flash orange dress. Scraped back hair tied in tight knots. The show, more about held in the Portico rooms was one of my favourites of the week. Like many others, it stuck strongly to a muted colour range, beginning with pieces in greys, creams and blacks. Small details like the delicate lace insets and just-seen underskirts pulled the collection together extremely well.

Charlotte’s skill lies in how well she collects the fabric together and makes it hang. Ruffles on the shoulders of her cream dresses are restrained and kept from looking fussy, the great bright orange dress (which I desperately want) is understated in all other ways bar the colour and the waterfall collars on the jackets carried the theme of softness through even on heavier fabrics.


Illustration by Andrea Peterson

The collection ranged from smart black dresses, to sand toned wafty jackets and ruffled party frocks in various shades of cream. This is a collection that is just good, I can’t put my finger on an exact feature or piece that puts it into a higher category for me and I think that’s why I like it. More than just a wearable summer collection, it mars together a floaty casual look with added details of specialness without being over the top.



Illustration by Andrea Peterson

As part of Designers Remix, viagra 100mg designer Charlotte Eskildsen, who is creative director of the enterprise published their signature collection last week. After winning the prestigious Danish Design Guldknappen award she has become a force to be reckoned with in international fashion since starting the line in 2002. Her S/S 2011 collection ‘Liquid Sky’ is inspired by cloud formations.

Draped fabrics. Origami folds. A flash orange dress. Scraped back hair tied in tight knots. The show, held in the Portico rooms was one of my favourites of the week. Like many others, it stuck strongly to a muted colour range, beginning with pieces in greys, creams and blacks. Small details like the delicate lace insets and just-seen underskirts pulled the collection together extremely well.

Charlotte’s skill lies in how well she collects the fabric together and makes it hang. Ruffles on the shoulders of her cream dresses are restrained and kept from looking fussy, the great bright orange dress (which I desperately want) is understated in all other ways bar the colour and the waterfall collars on the jackets carried the theme of softness through even on heavier fabrics.


Illustration by Andrea Peterson

The clothes ranged from smart black dresses, to sand toned wafty jackets and ruffled party frocks in various shades of cream. This is a collection that is just good. I can’t put my finger on an exact feature or piece that puts it into a higher category for me and I think that’s why I like it. More than just a wearable summer collection, it mars together a floaty casual look with added details of specialness without being over the top. If I wanted to sound very fashiony I would call it perfect ‘understated chic’, but hopefully I’ve described it better than that!


Illustration by Katie Harnett

Ten days is a long time to reflect on a catwalk show, purchase by this point in time, London has finished, Milan has finished and Paris started last night, which means this post is a bit late, coming a long time after the BFC tent has been removed from the courtyard of Somerset House. In the interim I have been struggling for the words to describe Kinder Aggugini’s ‘Africa’ inspired show as at the moment, it appears designers and their copy writers, forget Africa is not simply a place somewhere called ‘Africa,’ but a complex continent subdivided via colonial rule. consisting of multiple languages and cultures. But for the purposes of fashion, Africa has been relegated to Tiger skins and “super fantastic” Safari outfits. For a supposedly fashion forward industry; fashion is (un)surprisingly chained to peculiarly conservative ideas of wealth and escapism.

Illustration by Gemma Randall

It was not ‘Africa’ which inspired Kinder but a European idea of Africa, an idea which often fills the pages of Vogue’s distasteful summer fashion shoots of caucasian models in ‘Colonial Explorer’ inspired outfits striding the Safari. In a twist for a Spring Summer collection inspired by Africa, the catwalk featured Linen Jackets with trousers to match alongside simple shift dresses. The most exciting thing that appeared on the catwalk were the cardboard hats made by the fantastic Stephen Jones.

Fashion survives and feeds on escapist desires, Dior encapsulated a sense of jubilance with his “New Look” after years of rationing. Whether you want to or not we buy into the idea that what we wear is a projection of our opinions. As a result an entire industry (the High Street,the Ateliers and the Fashion Press) has developed to transform ideas created on the catwalk into the trends currently seen dominating shop window displays. Suddenly have an urge to feel like a pre-Second World War pilot? Then why not buy the Burberry inspired aviator jacket?

Illustration by Gemma Randall

Since Kinder’s show, London has finished, Milan began and ended and Paris is in the process of starting. The month of Spring Summer is drawing to a close. Trend spotters who have been waiting eagle eyed for clues to what we will be wearing next season, will have produced trend forecasts. The main problem, lies not with the designers such as (Sorry to keep using you as an example!) Kinder Aggugini who are transcribing their inspiration into garments, but with the increasing dislocation between clothes and the wearer. Fast Fashion means you can be one look tomorrow and another tomorrow, resulting in the constant plundering of the 70′s,60′s,50′s etc aesthetic. Catwalk shows can be absolutely beautiful and there were moments in Aggugini’s show of breathtaking draping alongside playfully deconstructed jacket hems and the aforementioned collaboration with Stephen Jones was exquisite.

Illustration by Katie Harnett

Categories ,africa, ,BFC, ,catwalk, ,kinder aggugini, ,Leopard Print, ,Linen, ,London Fashion Week, ,Safari, ,Stephen Jones

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Amelia’s Magazine | Kinder Aggugini: London Fashion Week S/S 2012 Catwalk Review


Kinder Aggugini S/S 2013 by Emma Reynolds

After salivating and sweating at the Sister by Sibling salon show, I headed to the main tent to catch Kinder Aggugini‘s S/S 2013 offering. I was only given a standing ticket, but I don’t mind at this venue. It’s much better than being on the 24th row, stuck behind some berk fashioning ridiculous millinery, so I patiently waited in the standing queue with the rest of the commoners. It suddenly became ridiculous. The overbearing security ‘guard’ on the door operated in a way more suited to a Tiger Tiger in Croydon – shouting at anybody that dare ask him if they were in the right queue. When one girl who had clearly had enough of his bullish manner told him to ‘go and have a w*nk‘ it took all my strength to stifle giggles.


Kinder Aggugini S/S 2013 by Maya Beus

Inside, I was utterly gobsmacked. The venue was, at most, a quarter full. Why on Earth had we been subjected to such a palaver outside? It was like Olympics seatinggate all over again. I perched on the end of the second row only to be moved to the front as the show was about to start. It’s pretty depressing when this happens, considering the physical and financial strain put on new designers only to half fill a venue. And, I was about to discover, it was to be an unmissable show.


All photography by Matt Bramford

Anyway, I quickly got over my blues as the show started, featuring perhaps the best soundtrack I’ve ever heard at fashion week. It began with that song by Gwen Stefani that samples the Sound of Music, launching the first model out, only to be followed by the likes of Destiny’s Child, Rihanna and the Pussycat Dolls. If I’d had a drink I would have been unable to stop myself from leaping on to the catwalk.


Kinder Aggugini S/S 2013 by Emma Reynolds

The first model appeared in a blue gingham shirt, worn underneath a playful Liberty-print-esque pair of dungarees. It was this twee narrative that would continue for most of the show, and I loved it.

A mix of sexier dresses cut above the knee and floral pinafores followed. Gingham merged with a striking map print, while a one-colour Rococo-inspired print featured on sweaters, loose dresses and an oversized cropped-sleeved overcoat.

Oversized paper-bag waists then made an appearance on skirts and trousers with more and more entertaining prints creating a strong and coherent theme throughout. A cropped-sleeve red blazer with large white buttons, feminine dresses and floral playsuits ensure this S/S 2013 outing will appeal to women with very different styles.


Kinder Aggugini S/S 2013 by Maya Beus

The finale featured a rather eccentric octopus dress – a black velvet and peach sheer mix – which I very much enjoyed but it didn’t seem to fit in anywhere. But, who cares? Certainly not me.


All photography by Matt Bramford

Categories ,BFC, ,Destiny’s Child, ,Emma Reynolds, ,florals, ,Gingham, ,Gwen Stefani, ,kinder aggugini, ,liberty, ,London Fashion Week, ,Matt Bramford, ,Maya Beus, ,Octopus, ,print, ,Pussycat Dolls, ,Rihanna, ,Rococco, ,S/S 2013, ,Somerset House, ,SS13, ,Womenswear

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Amelia’s Magazine | LFW 09 – Kinder Aggugini – S/S 2010

KIND_SS10_0397

In terms of what is “on trend, story ” being in the hub of LFW S/S 2010 at Somerset House, surrounded by statement shoes and tailoring, tells me I am not. These people speak a language I don’t understand. I have read the prospectus but not yet enrolled on the course.

The unusually warm climes on Saturday afternoon, teamed with my novice credentials, have heinously misinformed my wardrobe. To the point that not only am I perspiring away in last season’s floral dress, I’m not cranking up my body temperature even further by donning black studded leather. Fear not as the glass of bubbly upon arrival and promise of more freebies mildly erase the feeling that everybody around me is judging me for my vital statistics and (lack of) styling.

I file past the PR throng waving my golden Kinder Aggugini ticket praying they’ll not eject me for my lack of couture prowess and take my place to await my first ever catwalk show, hoping for ideas to smarten up my act in the fashion stakes.

KIND_SS10_0255

There’s a bit of a wait. I’m guessing this is normal. To my entertainment during this enforced downtime – phone battery has died – the paparazzi have decided to do a flash dance around Yasmin Le Bon and Jasmine Guinness sitting in the front row opposite. After the initial onslaught of photography the pair endure, a belated single file of camera bearers trickle over to suss out the shot that they are missing out on. Hence, by the time the furore disperses, the shades are on!

KIND_SS10_0729

Lights down and the festivities begin to deflating proportions – well, apart from the bizarre oversized Strawberry Shortcake hats. Pastel snake skin metallic dresses teamed with the classic Chanel suit jackets just doesn’t seem to be moving fashion forward. There were some nice pieces – I particularly liked the silhouette of the floor-length gold dress below, the nod to Tim Burton‘s warped interpretation of fairytales in the use of stripes and the South American inspired cutout fluoro fabrics above – but on the whole I was hoping for more inspiration to ignite my own stale sense of style.

KIND_SS10_0629

Categories ,chanel, ,jasmine guiness, ,kinder aggugini, ,LFW 09, ,tim burton, ,yasmin le bon

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