Amelia’s Magazine | SIBLING: London Collections: Men S/S 2014 Catwalk Review


SIBLING S/S 2014 by Gareth A Hopkins

Oh GOD I love SIBLING. Every season they manage to come up with an amazing theme that makes you wonder how they do it, time and time again. There was an East End boozers pub crawl, fairgrounds, even wayward jailbirds and their mothers. This fifth birthday season was no exception.


All photography by Matt Bramford

West Side Story became ‘East Side Story‘ in this glorious romp through American youth culture with a British twist, taking inspiration from the 1961 film and Saul Bass‘s iconic graphics. Any collection inspired by Saul Bass’s iconic graphics gets my vote.


SIBLING S/S 2014 by Gareth A Hopkins

I settled into my perfect standing spot, sandwiched between a guy wielding an iPad (give over) as if it were a shield and a speaker belting out Gee, Officer Krupkee. The entrance to the catwalk had been daubed in Richard Woods‘s signature woodprint, and just inside I noticed a huge sign saying ‘SMILES PLEASE’ with a cheeky felt-tip drawing of a grin. Well, it would have been rude not to, and so I grinned as wide as I could as the first model appeared.

The masculinity of the Jets and gang dress codes were first explored – cropped denim jackets and oversized bomber jackets featured enlarged JET BOY motifs on the reverse. Models were styled with slick quiffs and huge smiles – oh, hang on, the sign was for them! What a brilliant idea. It took all my strength not to start weeping as each handsome devil appeared, grinning and genuinely enjoying themselves.

From the streets to the gym; up next came polos, cardigans and shorts in Richard Woods‘ aforementioned print. Dreamy colours – mint green, lilac and Shark blue were indebted on the press release to the Ndebele tribe and West Side Story cinematographer Daniel L Fapp.

No SIBLING collection would be complete without chunky knits and a hint of leopard print, and die hard fans weren’t disappointed on either count. Cardigans and cropped jackets in blue peppered the sportswear, as did a thick, black mesh knit at the beginning of the show.

The most dramatic pieces combined scoobie strings (yes, like the bracelets) with American track and field sportswear shapes to create show-stopping tops and shorts in white, neon greens and acid pink.

A knit emblazoned with a ’5′ emblem in stars closed this fifth anniversary show, SIBLING‘s best yet IMHO.

Categories ,catwalk, ,Daniel L Fapp, ,East Side Story, ,fashion, ,Gareth A Hopkins, ,Jets, ,knitwear, ,LCM, ,LCMSS14, ,Leopard Print, ,London Collections Men, ,Matt Bramford, ,menswear, ,Ndebele, ,Officer Krupkee, ,review, ,Richard Woods, ,Saul Bass, ,scoobie bracelets, ,Sharks, ,Sibling, ,smiles, ,SS14, ,West Side Story

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Amelia’s Magazine | Sister by SIBLING: London Fashion Week A/W 2012 Catwalk Review

Sister by Sibling A/W 2012 by Gaarte

Sister by Sibling A/W 2012 by Gaarte

Twinsets, cardigans, and crew-neck jumpers were all over this Sister by SIBLING A/W 2012 collection, but not as you’ve seen them before. One of the reasons I love SIBLING is that this brand was born out of a trio of designers who wanted to give men’s knitwear an overhaul, striking such a covetable and attention-grabbing luxe look that women started wearing the pieces too. Joe Bates, Sid Bryan and Cozette McCreery dutifully provided Sister by SIBLING, the equally loud leopard-printed, skull-brandishing womenswear brand.

Sister by Sibling A/W 2012 by Jamie Chiu
Sister by Sibling A/W 2012 by Jamie Chiu
Sister by Sibling A/W 2012 by Jamie Chiu

Sister by SIBLING A/W 2012 by Helena Maratheftis

Sister by SIBLING A/W 2012 by Helena Maratheftis

Sister by Sibling A/W 2012 by Jamie Chiu
Sister by Sibling A/W 2012 by Jamie Chiu

This presentation in the Portico Rooms was a pretty hot ticket, judging by the intense jostle for seats and a front row full to bursting with fashion editors. Long-term SIBLING fan Laura Bailey smiled sweetly from her seat in a way that only someone who has had a private preview of the collection does, safe in the knowledge of what is to come. I did my best impression of a similar smile of satisfaction as I’d already drooled over this sparkly, lurex, sequined offering from SIBLING in the Somerset House press exhibition room.

Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Alia Gargum

Katie Grand’s in-your-face styling definitely woke up the sleepy crowd (who like me, wanted a lie-in and chose the later showing) by mixing acid-bright pinks, oranges, and purples together for a strong visual punch. The most special touch came in the form of face masks that turned models into faceless sparkling mannequins with incredible pom-poms and hand stitched flower clustered defiantly on top of their heads.

Sister by Sibling A/W 2012 by Gareth A Hopkins

Sister by Sibling A/W 2012 by Gareth A Hopkins

The genius behind this collection and the Sister by SIBLING brand is that it’s easy to wear. Attention-seekers can go for the whole look, and those who like a bit of crazy colourful sparkle without much effort (ahem, me) get an instant outfit by pulling on some knitwear over jeans. I particularly liked how something as traditional as a Scottish Fair Isle jumper was transformed with skulls and clashing neon leopard print.

Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Jamie Chiu
Sister by SIBLING A/W 2012 by Alia Gargum

As the models walked around the room at the end of the presentation and I resisted the urge to ruffle a pom pom or two, I noticed the shoes. In collaboration with Underground, this means that hopefully the trademark Sister by SIBLING leopard prints and skull Fair Isle teamed with ubiquitous pointy creepers and Chelsea boots may be available to buy next season.

Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Alia Gargum

Another nice little touch was the brand’s collaboration with Barbie, who they dressed up in miniature versions of the collection and displayed along shelves on their exhibition stand. If Sister by SIBLING can make someone as clean-cut as Barbie look like she’s right at home wearing glittering skulls, neon prints and fully sequinned jumpers, then surely the look can work for anyone. Besides, a full face of sequins or sparkly lurex means less time bothering with hair and makeup: a definite win.

Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Alia Gargum

All photography by Alia Gargum and Jamie Chiu

Categories ,Alia Gargum, ,Barbie, ,chelsea boots, ,Cozette McCreery, ,Crepe Sole Creepers, ,Gabriel Ayala, ,Gareth A Hopkins, ,Helena Maratheftis, ,Jamie Chiu, ,Joe Bates, ,Katie Grand, ,knitwear, ,Laura Bailey, ,Leopard Print, ,London Fashion Week A/W 2012, ,Neon, ,Portico Rooms, ,Sequins, ,Sid Bryan, ,Sister by Sibling, ,Underground Shoes

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Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: James Small


James Small S/S 2012 by Milly Jackson

I arrived at the James Small show pretty early – such is the bonkers London Fashion Week schedule that some shows overlap and then you’re left with huge gaps in your day. I joined the small but perfectly formed queue and waited for a pal to arrive. The show was delayed, prescription I was informed, because of the knock-on effect of late-runners throughout the day. The queue eventually began moving a mere 20 minutes late, and just as we were about to be let in, we were halted by an impossibly gorgeous PR girl. Her colleague came over and whispered ‘Kate’s imminent, we should hold the queue‘. Now, I don’t know if it was the pint I’d just enjoyed or the onset stir-crazy sensation I was experiencing after 6 days of shows, but I started sweating profusely. It couldn’t be, could it? ‘Calm down, Matt’ I internally repeated. It can’t be. She wouldn’t. It might be a code word. It might be Kate Adie.


Kate Moss by Antonia Parker

Eventually, after much discussion, it was decided that we should be allowed in because this mysterious Kate hadn’t yet arrived. We were escorted individually up the grand staircase of the Freemasons Hall, this Vauxhall Fashion Scout venue, and assigned seats on the front row. Seating was heavily policed, and I enjoyed the personal escort, but it was taking bloody ages and another show downstairs was set to take place pretty soon afterwards. Jaime Winstone, looking incredible with a silver grandma up-do and vertiginous heels, entered the room and was seated with little fuss. Now I love Jaime Winstone, but if ‘Kate’ was a codename for Jaime Winstone, I was about to go berserk.


Kate Moss by Claire Kearns


Kate Moss by Gilly Rochester

The personal escort service soon turned into a scrum; somebody had clearly realised that it just wasn’t practical. I let out a huge sigh as I said to my friend ‘Well, Kate clearly isn’t coming.’ ‘What?’ my friend replied, ‘she’s over there!’ I turned to my left to study the front row. Somehow I had missed the arrival of Meg Matthews, Sadie Frost, Annabelle Neilson, James Brown, Jamie Hince and… Kate Moss. Kate FREAKIN’ Moss!


All photography by Matt Bramford

There was little fuss as I struggled to fight the urge to jump out of my seat, leap across the catwalk, gather Kate up in my arms and force her to take my hand in marriage. It all happened so quickly, and of course, now Kate had arrived, the show must go on.


James Small S/S 2012 by Gabriel Ayala

It was tricky to concentrate on the show knowing that My Kate was mere feet away, but being the consummate professional that I am, I took up my camera and started to study the clothes, being carefully to take a picture of Kate in between each look. The fashion on offer was actually great, and I don’t know why I was thinking that it might not be. The secondary venue at Fashion Scout is actually much nicer – a dark wood arch divides the old stone room, dark wood lines the floor and majestic chandeliers hover above the revellers. Models appear almost out of nowhere. You do lose sight of the models as they bound through the arch, unfortunately, but this ensured enough time to snap Kate excessively.


James Small S/S 2012 by Sam Parr

Hysteria mounted thanks to the special guests: Kate and her entourage whooped and cheered every look and wolf-whistled translucent shirts, which sent roars of laughter through the room. Last season’s sharp tailoring continued this time around, but had been given a more casual feel for the discerning gentleman who manages to looking devastatingly cool without any real effort during the summer months.


James Small S/S 2012 by Milly Jackson

Small’s mainstay silk shirts had been jazzed up with the aforementioned translucency, and romantic florals with an air of Liberty were the most aesthetically appealing pieces in the collection, particularly a shirt/shorts combination with identical print. I’m not sure I’d get away with it, but the model did with aplomb.

Small‘s sharp tailoring was dressed down with white ankle-high sports socks and Vans in varying colours – when I read this on the press release I wasn’t so sure about it, but seeing it in the flesh allowed it to make sense. Rich colours: plum and royal blue, and luxe materials: silk and velvet, made this collection Small‘s most sophisticated yet. Retaining an edge above his competitors with leopard print and camouflage short shorts, it’s Small’s sharp cuts and sophisticated tailoring that really set him above the rest. That and his stellar front row, of course.

Categories ,Annabelle Neilson, ,Antonia Parker, ,catwalk, ,Claire Kearns, ,combat, ,fashion, ,Floral prints, ,Freemasons’ Hall, ,Front Row, ,Gabriel Ayala, ,Gilly Rochester, ,illustration, ,James Brown, ,James Small, ,Jamie Hince, ,Kate Moss, ,Leopard Print, ,liberty, ,London Fashion Week, ,Meg Matthews, ,menswear, ,MenswearSS12, ,Milly Jackson, ,review, ,S/S 2012, ,Sadie Frost, ,Sam Parr, ,Silks, ,tailoring, ,The Kills, ,Translucent, ,Vans, ,Vauxhall Fashion Scout

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Amelia’s Magazine | London Fashion Week S/S 2011 Catwalk Report: Basso & Brooke

Illustration by Michelle Urvall Nyrén

In our pre- London Fashion Week interview with Cooperative Designs , illness stomach the design duo discussed the incredible presentations they produced for S/S 2010 (Bauhaus) and A/W 2010;

“With a presentation we have the opportunity to design the entire event, we try to encapsulate the feel of the collection as an real experience for our guests. This season we are showing at the Groucho Club, and we have some really exciting plans!”

These were the words of Annalisa Dunn and upon entering the packed out Groucho Club, it was the designers had produced something rather special. It was a scene straight from one of my favourite books, Evelyn Waugh’s satiric love affair with London’s upper classes: Vile Bodies (or Bright Young Things to give the book it’s film title).

Utilising the ever-so-shabby, but rather wonderful art deco setting of the Groucho Club, the set designed by David White encouraged the “good time” atmosphere that was infectious from the moment you walked in.

In the centre of the room alongside the live piano, the models were arranged as in a frieze so beloved of traditional painting. Holding their position, they laughed and smiled as cameras snapped Cooperative Designs’ celebrated structural and incredibly textural knitwear. This year saw the introduction of raffia and jersey into their material repertoire.

Illustration by Michelle Urvall Nyrén

A Cooperative Designs presentation is a sought after event, by the time I had to leave, a one in one out policy had been implemented, as the upstairs room overflowed with admirers. The fantastic glasses adorning the models were made in collaboration with Alex Cunningham and the intriguing ready-for-the-beach wedges were in association with Flip Flop. As fitting such a special event many of the audience came dressed in previous seasons, making the clothes more covetable for the ease in which they are worn.

Illustration by Michelle Urvall Nyrén

Ever captivated by the fabrics and shapes used by Cooperative Designs, it was a delight to discuss their design process with Annalisa:

“Dorothee has more of a womenswear background then me, she has developed a process she calls Primary pattern cutting. Pieces are designed as flat graphic angular shapes then left to drape and distort on the body. This process particularly suits knitwear, as it has such great drape and stretch properties.”

A more apt title could not be found, for the presentation was titled Bollywood Babylon, which in turn was inspired by artist Kenneth Anger’s books; Hollywood Babylon 1 and 2 in which the writer records the debauchery of 1920′s Hollywood actors. This reviewer is particularly enamored with the art deco inspired print adorning the S/S 2011 collection, oh to join the easy revelry of this imagined film set created by Cooperative Designs!

Photographs by Amy Gwatkin

Illustration by Eugenia Tsimiklis

After pegging it down the strand, website like this I arrived at the BFC tent with less than 30 seconds to spare. My desperate dan demeanour must have won me brownie points somewhere as I was ushered into the catwalk seating area so fast my feet barely touched the floor. Expecting the Issa show to begin, no rx imagine my suprise when Basso and Brooke creations started to walk their way down the catwalk…there must have been some awful mistake?…yes, indeed there was Mr Matt Bramford (who must be reading his timetable upside down last night).

A 9am Sunday morning treat: great turnout (including model Amber Rose – front row), amazing prints and a seamless show. To be able to mix so many colours, prints, patterns and styles into pieces of clothing is a talent few can boast. I have never trained as a fashion designer but I imagine that there comes a time early in their lives, perhaps as a kid choosing between a pencil and a box of crayolas, when their speciality is set for life. In my view, all designers have not so much a signature look as a part of the DNA clothing they excel at: silhouette, colour, print, cut. Some designers can change the way we see the body – I’m thinking of Miuccia Prada –and some fill in the outlines of fashionable shapes with their own individual colour, pattern and texture.

Illustration by Eugenia Tsimiklis

Prints were the order of the day with a slight All Saints (edgy brand not 90s girlband) feel to some of the ones with italic scripting and antique maps running across. After reading the press release, it turns out that the writing is actually handwritten notes by Da Vinci, Tolstoy, Balzac and others in a nod to the non digital past. Digital prints are then sliced into the notes and maps, creating more dramatic, eclectic mixes.

Other prints included trompe l’oeil images of ruched fabrics, mainly used in larger panels on the back of dresses but occasionally inserted onto the front. I am personally a huge fan of print design (I was a colour-change felttip pen sort of kid), which I think often gets ignored in favour of more flashy, and by definition, flesh-revealing options (anyone designing an elaborately printed bikini has rather missed the point). There’s something depressing about an off-the-shelf pattern you end up seeing on clothes everywhere, from high street shops to market stalls. I want someone to have sat down and designed the images that appear on the surface of clothes with as much care and dedication as they did every other aspect.

Illustrated by June Chanpoomidole

Basso and Brooke’s S/S11 show didn’t pioneer any particular dress shape, although all their clothes look wearable: lots of skater-skirted party dresses, a collared blouse and skirt and filmy jumpsuitst. The skirts had great shape and movement to them, especially the shorter kicky ones; the dresses made use of clashing prints on the front and back and thought had also been put into matching shoes to each look. However, what they do to a tee is the print; everyone knows that when you go to their show you’ll get lovingly rendered prints galore. This also means subtle use of colour, and when the models took their turn all together, it added up to a handwritten, map inspired rainbow.

Photograph by Florence Massey

Some of the choices surprised me at first: leopard print? Hermes-scarf style illustrated floral squares? But because they were digitally chopped up with gold foil sections that seemed to creep over the garish parts, or set against a background of pearly grey silk, I think it worked. There is a trend now for mixing up complicated prints, which when it works, looks incredible. One good thing about animal print is that you can’t really beat nature for creating a pleasing whole and by sticking to the silvery sheen of water, brown and rusty orange of animals spots and mineral metallics, there’s a good chance an outfit will hang together, just like Basso and Brooke’s show.

Illustration by June Chanpoomidole

Categories ,Basso & Brooke SS 2011, ,BFC, ,BFC Tent, ,Digital Prints, ,fashion, ,Leopard Print, ,London Fashion Week, ,prints, ,Somerset House, ,Womenswear

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Amelia’s Magazine | London Fashion Week S/S 2011 Catwalk Review: Kinder Aggugini


Illustration by Andrea Peterson

As part of Designers Remix, physician designer Charlotte Eskildsen, who is creative director of the enterprise published their signature collection last week. After winning the prestigious Danish Design Guldknappen award she has become a force to be reckoned with in international fashion since starting the line in 2002. Her S/S 2011 collection ‘Liquid Sky’ is inspired by cloud formations.

Draped fabrics. Origami folds. A flash orange dress. Scraped back hair tied in tight knots. The show, more about held in the Portico rooms was one of my favourites of the week. Like many others, it stuck strongly to a muted colour range, beginning with pieces in greys, creams and blacks. Small details like the delicate lace insets and just-seen underskirts pulled the collection together extremely well.

Charlotte’s skill lies in how well she collects the fabric together and makes it hang. Ruffles on the shoulders of her cream dresses are restrained and kept from looking fussy, the great bright orange dress (which I desperately want) is understated in all other ways bar the colour and the waterfall collars on the jackets carried the theme of softness through even on heavier fabrics.


Illustration by Andrea Peterson

The collection ranged from smart black dresses, to sand toned wafty jackets and ruffled party frocks in various shades of cream. This is a collection that is just good, I can’t put my finger on an exact feature or piece that puts it into a higher category for me and I think that’s why I like it. More than just a wearable summer collection, it mars together a floaty casual look with added details of specialness without being over the top.



Illustration by Andrea Peterson

As part of Designers Remix, viagra 100mg designer Charlotte Eskildsen, who is creative director of the enterprise published their signature collection last week. After winning the prestigious Danish Design Guldknappen award she has become a force to be reckoned with in international fashion since starting the line in 2002. Her S/S 2011 collection ‘Liquid Sky’ is inspired by cloud formations.

Draped fabrics. Origami folds. A flash orange dress. Scraped back hair tied in tight knots. The show, held in the Portico rooms was one of my favourites of the week. Like many others, it stuck strongly to a muted colour range, beginning with pieces in greys, creams and blacks. Small details like the delicate lace insets and just-seen underskirts pulled the collection together extremely well.

Charlotte’s skill lies in how well she collects the fabric together and makes it hang. Ruffles on the shoulders of her cream dresses are restrained and kept from looking fussy, the great bright orange dress (which I desperately want) is understated in all other ways bar the colour and the waterfall collars on the jackets carried the theme of softness through even on heavier fabrics.


Illustration by Andrea Peterson

The clothes ranged from smart black dresses, to sand toned wafty jackets and ruffled party frocks in various shades of cream. This is a collection that is just good. I can’t put my finger on an exact feature or piece that puts it into a higher category for me and I think that’s why I like it. More than just a wearable summer collection, it mars together a floaty casual look with added details of specialness without being over the top. If I wanted to sound very fashiony I would call it perfect ‘understated chic’, but hopefully I’ve described it better than that!


Illustration by Katie Harnett

Ten days is a long time to reflect on a catwalk show, purchase by this point in time, London has finished, Milan has finished and Paris started last night, which means this post is a bit late, coming a long time after the BFC tent has been removed from the courtyard of Somerset House. In the interim I have been struggling for the words to describe Kinder Aggugini’s ‘Africa’ inspired show as at the moment, it appears designers and their copy writers, forget Africa is not simply a place somewhere called ‘Africa,’ but a complex continent subdivided via colonial rule. consisting of multiple languages and cultures. But for the purposes of fashion, Africa has been relegated to Tiger skins and “super fantastic” Safari outfits. For a supposedly fashion forward industry; fashion is (un)surprisingly chained to peculiarly conservative ideas of wealth and escapism.

Illustration by Gemma Randall

It was not ‘Africa’ which inspired Kinder but a European idea of Africa, an idea which often fills the pages of Vogue’s distasteful summer fashion shoots of caucasian models in ‘Colonial Explorer’ inspired outfits striding the Safari. In a twist for a Spring Summer collection inspired by Africa, the catwalk featured Linen Jackets with trousers to match alongside simple shift dresses. The most exciting thing that appeared on the catwalk were the cardboard hats made by the fantastic Stephen Jones.

Fashion survives and feeds on escapist desires, Dior encapsulated a sense of jubilance with his “New Look” after years of rationing. Whether you want to or not we buy into the idea that what we wear is a projection of our opinions. As a result an entire industry (the High Street,the Ateliers and the Fashion Press) has developed to transform ideas created on the catwalk into the trends currently seen dominating shop window displays. Suddenly have an urge to feel like a pre-Second World War pilot? Then why not buy the Burberry inspired aviator jacket?

Illustration by Gemma Randall

Since Kinder’s show, London has finished, Milan began and ended and Paris is in the process of starting. The month of Spring Summer is drawing to a close. Trend spotters who have been waiting eagle eyed for clues to what we will be wearing next season, will have produced trend forecasts. The main problem, lies not with the designers such as (Sorry to keep using you as an example!) Kinder Aggugini who are transcribing their inspiration into garments, but with the increasing dislocation between clothes and the wearer. Fast Fashion means you can be one look tomorrow and another tomorrow, resulting in the constant plundering of the 70′s,60′s,50′s etc aesthetic. Catwalk shows can be absolutely beautiful and there were moments in Aggugini’s show of breathtaking draping alongside playfully deconstructed jacket hems and the aforementioned collaboration with Stephen Jones was exquisite.

Illustration by Katie Harnett

Categories ,africa, ,BFC, ,catwalk, ,kinder aggugini, ,Leopard Print, ,Linen, ,London Fashion Week, ,Safari, ,Stephen Jones

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Jean-Pierre Braganza

Jean Pierre Braganza SS 2012 by t.reidyJean Pierre Braganza S/S 2012 illustration by t.reidy

This show was definitely a bit of a calmer affair from the start, pharmacy which can’t be said for every show at the first day of London Fashion Week where there was some customary elbowing and shoving out of the way. As I went to find my seat I spotted fashion writer legends Hilary Alexander and Colin McDowell having a good chat and a giggle together in the front row with Hilary wearing some very sensible yet awesome leopard-print Converse trainers. It was a big comfort to see all the top fashion editors mostly rocking comfortable-yet-cool footwear in fluoro colours or a flashy pattern, pharm as I’d also opted for a pair of flats and was therefore still able to walk instead of hobble to the last show by the end of day.

Jean Pierre Braganza S/S 2012 by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza S/S 2012. All photography by Amelia Gregory

London-born (then brought up in Canada) Jean-Pierre Braganza has been a favourite of mine since my fashion illustrator student days when I modelled for my exceptionally cool japanese stylist classmate and got to wear a pair of extra-long cream leggings and a lot of crazy makeup plus a Kate Bush-esque wig (I was convinced I looked like an exotic bag lady, but my classmate was onto something with the wig as Jean-Pierre did have a few tracks by Kate in the show). Although I obviously was by no means making waves in the fashion world, what stuck in my mind was the interesting use of ruching along the lower leg that created a strong yet feminine look that gathered the extra length into an interesting shape. And, that was also way before leggings became a normal part of an outfit and were overdone to the extent they are now. Jean-Pierre has since stuck to his aesthetic of creating sculpture-like garments, making him best known for constructed tailoring with a bit of an edge.

Jean Pierre Braganza S/S 2012 by Helena Maratheftis
Jean Pierre Braganza S/S 2012 by Helena Maratheftis

Jean Pierre Braganza S/S 2012 by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory

As the lights dimmed and the usual loud ‘shhhs’ came from somewhere (I always wonder if this is the PR people or just people like me who’d rather not have yelling over the music) I was able to give the press release a quick read. A trip to Cornwall is where the idea for the collection started; blue skies and fluffy cornish clouds (which made me also think about yummy fluffy Cornish ice-cream) contrasted with the sharp lines found in sculptures by Barbara Hepworth and works by Ben Nicholson. As a thumping song from the latest Daft Punk Tron movie soundtrack started up I wondered just how Jean-Pierre was going to mix this with inspiration from the Art-Deco area with ‘technological aspiration’ and industrial rock.

Jean-Pierre Braganza S/S 2012 illustration by Claire Kearns
Jean-Pierre Braganza S/S 2012 by Claire Kearns

Girls stomped out in time to the electro-inspired music with a bit of strong blush on the cheek and hair pulled into a high but loose ponytail, which was then given a sculptural fishtail braid by the Toni & Guy session team. I bumped into of one of the models after the show, Odile from Select (she was being photographed and kept snapping into various model-perfect poses in about 0.3 of a second, incredible to see first-hand) who loved the hair so much she was going to keep it in all day. The first look out was a shift dress with a bit of a flapper silhouette and contrasting cut-out dotted panels that created an amazing effect when the models moved. Touché Mr Braganza, you’ve done it again. I loved the sharp lines around the panels, giving the dress shape (reminding me of Tron-like outfits with lit-up panels from the movie) and a strong but pretty look perfectly complimenting the figure. Very nice to see a dress you can just throw on and immediately look very sculptural and tailored.

Jean Pierre Braganza S/S '12 by Amelia Gregory
Jean Pierre Braganza SS 2011 by Amelia Gregory
The shoes, made by Jean-Pierre for Dune, (so perhaps you’ll see them or a version of them to buy next season) were very high and very unsuitable for the everyday but my goodness they packed a punch. Black detailing was contrasted against pale lemon, bright blood red or even caramel and prints to match the dresses. The ridiculously high peep-toe heels did however come into form on the catwalk, elevating the part-dress part-sculpture girls to a skyscraper level and almost turning their legs into a plinth from which the clothes could be artfully exhibited.

Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza S/S 2012 shoes photographed by Amelia Gregory
Jean Pierre Braganza SS 2012 by Amelia Gregory
Jean-Pierre Braganza S/S 12 shoes by Amelia Gregory
This collection definitely had a lot in it that I loved. Jean-Pierre did sexy cut-outs, which I previously felt puts too much on show and a bit too in-your-face, but in his hands they became petal-soft panels that skimmed curves and held everything in place. They looked almost demure, passing the ‘test’ in where I try to picture myself wearing the dress or shorts or whatever and wonder if I actually would wear it out somewhere nice. It was soft tailoring and sculptural shapes with a feminine yet slightly dark side, which I liked. A lot. There were some gorgeous draped dresses too that reminded me a little of the Spring/Sumer 2010 ‘Dolche Far Niente’ collection by Chalayan but I felt the fabric didn’t have that much to cling to with the slimmer models; some curvier ladies would have worked it better.

Jean Pierre Braganza S/S 2012 by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza S/S 2012 photo by Amelia Gregory
A tailored suit or two later, I was admiring the necklaces and gawping over just how high the shoes were when without expecting it, I was completely smitten. It was a dress, but not just any dress. As a lover and illustrator of fashion, I know what colours, shapes and silhouettes will tick my boxes, but I go weak at the knees for a bit of monochrome. I just can’t help it. Blame it on having an architect dad, blame it on the way Comme des Garçons and Chanel use it, blame it on whatever you like because I don’t know why but it always gets me. And this dress got me in a bite-my-lip, ‘damn that’s amazing it’s like wearing a sculpture and can I have it now please’ kind of way. So, I was minding my business scribbling notes and wondering what the grand Hilary Alexander thought of all this when my favourite dress of the show walked out and into, well, yes into my heart. I love it when someone creates with real thought and real skills, and when that thing created is something you can wear, well let’s just say it’s a good thing my budget is no-where near being able to buy stuff like this as I think I’d just stare at it for ages.

Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza S/S '12 by Amelia Gregory
Jean-Pierre Braganza S/S '12 illustrated by Alia Gargum
Jean-Pierre-Braganza S/S 2012 by Alia Gargum

The dress was the same as the first ‘modern day flapper girl’ dress on the catwalk, but in white with black lines that gloriously framed the figure. A long black line travelled from the neckline down to the hemline, where it met the other lines that framed the hips and outlined the shoulders. It was sexy in a very understated and fresh way, but was by no means casual, and I loved it. I loved that you’d just be able to slip it on, that it would go with anything, and details like the dropped hem at the back means you’d never have to worry about it was too short when you bent over to pick something up or when pulling some 20s-meets-futuristic shapes on the dance floor.

Jean Pierre Braganza S/S 2012 by Amelia Gregory
Jean Pierre Braganza SS 2012 by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean-Pierre Braganza S/S '12 by Marcus Reed
Jean-Pierre-Braganza S/S 2012 by Marcus Reed.

After the dress, I did see a nice silky jumpsuit or two and some lovely patterns that reminded me of shards of coloured glass as well as some very clever details like slightly off-set arm holes but I couldn’t help thinking about the dress. Before I knew it, Jean-Pierre was giving us a little wave from the start of the catwalk and everyone began to file out of the BFC show space. The press release mentioned fashion being ‘about capturing emotion in a glance’, and I would insert some overtly poetic line echoing this, but when it comes down to it I loved a dress so much that it made the hairs on the back of my neck stand up. Mr Braganza, I think you truly merit a ‘job well done’ on this collection.

Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory

Play the video and watch the show.

Categories ,1920s, ,Art Deco, ,Barbara Hepworth, ,Ben Nicholson, ,chanel, ,Claire Kearns, ,Colin McDowell, ,converse, ,Cornwall, ,cut-outs, ,Daft Punk, ,Dune, ,electro, ,fishtail plait, ,high heels, ,Hilary Alexander, ,Hussein Chalayan, ,Industrial Rock, ,Kate Bush, ,Leopard Print, ,London Fashion Week, ,Marcus Reed, ,Modern Tailoring, ,monochrome, ,S/S 2012, ,Select Models, ,structured, ,t.reidy, ,Toni & Guy, ,Tron, ,Womenswear

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Jean-Pierre Braganza

Jean Pierre Braganza SS 2012 by t.reidyJean Pierre Braganza S/S 2012 illustration by t.reidy

This show was definitely a bit of a calmer affair from the start, which can’t be said for every show at the first day of London Fashion Week where there was some customary elbowing and shoving out of the way. As I went to find my seat I spotted fashion writer legends Hilary Alexander and Colin McDowell having a good chat and a giggle together in the front row with Hilary wearing some very sensible yet awesome leopard-print Converse trainers. It was a big comfort to see all the top fashion editors mostly rocking comfortable-yet-cool footwear in fluoro colours or a flashy pattern, as I’d also opted for a pair of flats and was therefore still able to walk instead of hobble to the last show by the end of day.

Jean Pierre Braganza S/S 2012 by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza S/S 2012. All photography by Amelia Gregory

London-born (then brought up in Canada) Jean-Pierre Braganza has been a favourite of mine since my fashion illustrator student days when I modelled for my exceptionally cool japanese stylist classmate and got to wear a pair of extra-long cream leggings and a lot of crazy makeup plus a Kate Bush-esque wig (I was convinced I looked like an exotic bag lady, but my classmate was onto something with the wig as Jean-Pierre did have a few tracks by Kate in the show). Although I obviously was by no means making waves in the fashion world, what stuck in my mind was the interesting use of ruching along the lower leg that created a strong yet feminine look that gathered the extra length into an interesting shape. And, that was also way before leggings became a normal part of an outfit and were overdone to the extent they are now. Jean-Pierre has since stuck to his aesthetic of creating sculpture-like garments, making him best known for constructed tailoring with a bit of an edge.

Jean Pierre Braganza S/S 2012 by Helena Maratheftis
Jean Pierre Braganza S/S 2012 by Helena Maratheftis

Jean Pierre Braganza S/S 2012 by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory

As the lights dimmed and the usual loud ‘shhhs’ came from somewhere (I always wonder if this is the PR people or just people like me who’d rather not have yelling over the music) I was able to give the press release a quick read. A trip to Cornwall is where the idea for the collection started; blue skies and fluffy cornish clouds (which made me also think about yummy fluffy Cornish ice-cream) contrasted with the sharp lines found in sculptures by Barbara Hepworth and works by Ben Nicholson. As a thumping song from the latest Daft Punk Tron movie soundtrack started up I wondered just how Jean-Pierre was going to mix this with inspiration from the Art-Deco area with ‘technological aspiration’ and industrial rock.

Jean-Pierre Braganza S/S 2012 illustration by Claire Kearns
Jean-Pierre Braganza S/S 2012 by Claire Kearns

Girls stomped out in time to the electro-inspired music with a bit of strong blush on the cheek and hair pulled into a high but loose ponytail, which was then given a sculptural fishtail braid by the Toni & Guy session team. I bumped into of one of the models after the show, Odile from Select (she was being photographed and kept snapping into various model-perfect poses in about 0.3 of a second, incredible to see first-hand) who loved the hair so much she was going to keep it in all day. The first look out was a shift dress with a bit of a flapper silhouette and contrasting cut-out dotted panels that created an amazing effect when the models moved. Touché Mr Braganza, you’ve done it again. I loved the sharp lines around the panels, giving the dress shape (reminding me of Tron-like outfits with lit-up panels from the movie) and a strong but pretty look perfectly complimenting the figure. Very nice to see a dress you can just throw on and immediately look very sculptural and tailored.

Jean Pierre Braganza S/S '12 by Amelia Gregory
Jean Pierre Braganza SS 2011 by Amelia Gregory
The shoes, made by Jean-Pierre for Dune, (so perhaps you’ll see them or a version of them to buy next season) were very high and very unsuitable for the everyday but my goodness they packed a punch. Black detailing was contrasted against pale lemon, bright blood red or even caramel and prints to match the dresses. The ridiculously high peep-toe heels did however come into form on the catwalk, elevating the part-dress part-sculpture girls to a skyscraper level and almost turning their legs into a plinth from which the clothes could be artfully exhibited.

Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza S/S 2012 shoes photographed by Amelia Gregory
Jean Pierre Braganza SS 2012 by Amelia Gregory
Jean-Pierre Braganza S/S 12 shoes by Amelia Gregory
This collection definitely had a lot in it that I loved. Jean-Pierre did sexy cut-outs, which I previously felt puts too much on show and a bit too in-your-face, but in his hands they became petal-soft panels that skimmed curves and held everything in place. They looked almost demure, passing the ‘test’ in where I try to picture myself wearing the dress or shorts or whatever and wonder if I actually would wear it out somewhere nice. It was soft tailoring and sculptural shapes with a feminine yet slightly dark side, which I liked. A lot. There were some gorgeous draped dresses too that reminded me a little of the Spring/Sumer 2010 ‘Dolche Far Niente’ collection by Chalayan but I felt the fabric didn’t have that much to cling to with the slimmer models; some curvier ladies would have worked it better.

Jean Pierre Braganza S/S 2012 by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza S/S 2012 photo by Amelia Gregory
A tailored suit or two later, I was admiring the necklaces and gawping over just how high the shoes were when without expecting it, I was completely smitten. It was a dress, but not just any dress. As a lover and illustrator of fashion, I know what colours, shapes and silhouettes will tick my boxes, but I go weak at the knees for a bit of monochrome. I just can’t help it. Blame it on having an architect dad, blame it on the way Comme des Garçons and Chanel use it, blame it on whatever you like because I don’t know why but it always gets me. And this dress got me in a bite-my-lip, ‘damn that’s amazing it’s like wearing a sculpture and can I have it now please’ kind of way. So, I was minding my business scribbling notes and wondering what the grand Hilary Alexander thought of all this when my favourite dress of the show walked out and into, well, yes into my heart. I love it when someone creates with real thought and real skills, and when that thing created is something you can wear, well let’s just say it’s a good thing my budget is no-where near being able to buy stuff like this as I think I’d just stare at it for ages.

Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza S/S '12 by Amelia Gregory
Jean-Pierre Braganza S/S '12 illustrated by Alia Gargum
Jean-Pierre-Braganza S/S 2012 by Alia Gargum

The dress was the same as the first ‘modern day flapper girl’ dress on the catwalk, but in white with black lines that gloriously framed the figure. A long black line travelled from the neckline down to the hemline, where it met the other lines that framed the hips and outlined the shoulders. It was sexy in a very understated and fresh way, but was by no means casual, and I loved it. I loved that you’d just be able to slip it on, that it would go with anything, and details like the dropped hem at the back means you’d never have to worry about it was too short when you bent over to pick something up or when pulling some 20s-meets-futuristic shapes on the dance floor.

Jean Pierre Braganza S/S 2012 by Amelia Gregory
Jean Pierre Braganza SS 2012 by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean-Pierre Braganza S/S '12 by Marcus Reed
Jean-Pierre-Braganza S/S 2012 by Marcus Reed.

After the dress, I did see a nice silky jumpsuit or two and some lovely patterns that reminded me of shards of coloured glass as well as some very clever details like slightly off-set arm holes but I couldn’t help thinking about the dress. Before I knew it, Jean-Pierre was giving us a little wave from the start of the catwalk and everyone began to file out of the BFC show space. The press release mentioned fashion being ‘about capturing emotion in a glance’, and I would insert some overtly poetic line echoing this, but when it comes down to it I loved a dress so much that it made the hairs on the back of my neck stand up. Mr Braganza, I think you truly merit a ‘job well done’ on this collection.

Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory
Jean Pierre Braganza SS 2011 review-photo by Amelia Gregory

Play the video and watch the show.

Categories ,1920s, ,Art Deco, ,Barbara Hepworth, ,Ben Nicholson, ,chanel, ,Claire Kearns, ,Colin McDowell, ,converse, ,Cornwall, ,cut-outs, ,Daft Punk, ,Dune, ,electro, ,fishtail plait, ,high heels, ,Hilary Alexander, ,Hussein Chalayan, ,Industrial Rock, ,Kate Bush, ,Leopard Print, ,London Fashion Week, ,Marcus Reed, ,Modern Tailoring, ,monochrome, ,S/S 2012, ,Select Models, ,structured, ,t.reidy, ,Toni & Guy, ,Tron, ,Womenswear

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Peter Jensen

Peter Jensen S/S 2012 by Ellie Sutton
Peter Jensen S/S 2012 by Ellie Sutton.

For this season Peter Jensen was inspired by the force of nature that was Nina Simone, thumb picking on the many facets of her legendary life for inspiration, prescription including her overwhelming devil-may-care attitude. Presented in the Portico Rooms to a backdrop of classical music played live on a grand piano by Maria Marchant, this was a confident collection from a man who is assured of his place in the pantheon of established fashion designers.

Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter-Jensen SS-2012 by-Barb-Royal
Peter Jensen SS-2012 by Barb Royal.

Against the kitsch decor of a gold potted palm tree and signature neon bunny Peter Jensen sent out his girls in rabbit eared shades from Fabris Lane and elegant headscarfs by Bernstock Speirs: broderie anglaise, pan collars, pencil skirts with peplums, big hoop earrings by Erickson Beamon and ankle socks with t-bars all alluded to Nina Simone‘s early days as a good church going Southern girl.

Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen S/S 2012 by Rebecca Strickson
Peter Jensen S/S 2012 by Rebecca Strickson.

Then from the 70s Peter Jensen brought us relaxed gold lame jerseywear teamed with swinging gold clasp handbags and bow decorated clutches. Sexy figure hugging scribble leopard print pants were teamed with lightweight gold cable knit jumpers. A colourful block print safari on a slim trench coat and crop-legged suit was inspired by the flickering TV static of constant attention on Nina Simone, from both audience and media.

Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory

A cheeky bi colour repeat parrot print gave a modern edge to a bare-shouldered peplum dress. Flounces running down the shoulders of a denim blue bib dress and frills just below the waist of a full gingham skirt were indicative of the cheeky feel that ran throughout this collection and was equally matched in the relaxed glamour stakes – pure Peter Jensen in other words.

Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen SS 2012 review-photo by Amelia Gregory
Peter Jensen S/S 2012. All photography by Amelia Gregory.

Peter Jensen SS 2012 review-photo by Amelia Gregory
Spotted in the audience, a man with the most amazing twirly beard.

Categories ,79s, ,Barb Royal, ,Bernstock Speirs, ,Bunnies, ,Clutch Bags, ,Ellie Sutton, ,Erickson Beamon, ,Fabris Lane, ,Frills, ,Gold, ,Leopard Print, ,lfw, ,live music, ,London Fashion Week, ,Maria Marchant, ,Nina, ,Nina Simone, ,Pan Collars, ,pencil skirt, ,Peter Jensen, ,piano, ,Portico Rooms, ,Rabbit, ,Rebecca Strickson, ,Safari, ,Somerset House, ,Village press

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Amelia’s Magazine | Katie Eary: London Collections: Men S/S 2014 Catwalk Review


Katie Eary S/S 2014 by Dom&Ink

Katie Eary pretty much started the current leopard print menswear trend. Back in 2010, she had boxing models head-to-toe in it. Her love affair with the design continued on Monday at her S/S 2014 offering.


All photography by Matt Bramford

As is standard at Katie’s shows, it seemed like everybody in London had descended on Victoria House. I’m always sceptical when you’ve got a standing ticket and it’s a printable email – there’s no way of policing who presses print and tries their luck. I actually saw one guy with about 12 fresh print-outs in the queue, dishing them out to his pals like they were Wonka’s golden tickets; their eyes lighting up at the sight of the pink-flamingo-in-a-wig design. When we finally did get inside, it was by far the busiest I’d ever seen that venue.

Standing next to a speaker is one of my favourite things during fashion week*, and as a preview of one of Kanye West‘s forthcoming tracks from new album Yeezus penetrated my eardrums, I wondered if I’d even get out alive. At least it wasn’t Coldplay.


Katie Eary S/S 2014 by Dom&Ink

Anyway. A mixture of models began to appear and there was no hidin’ that pink flamingo. Each print induced flashbacks to a Charlie le Mindu show that I had since managed to supress – have a look here and you’ll see why. Emblazoned across shirts, isolated on tees, this flamingo was a versatile motif that seemed to work across all garments that it was applied to; I’ll be damned if I’m not sporting a flamingo-in-a-wig t-shirt by the end of next summer.

Other print patterns included the aforementioned leopard print, Katie’s signature, this time in red and black with a linear gradient application, fading to translucency on slim-fit polo shirts and fading to black on oversized rucksacks.

Both patterns appeared on trousers and shorts with combat pockets and were styled with Nikes in similer colours and Katie Eary-branded skateboards.


Katie Eary S/S 2014 by Dom&Ink

Peppering the mens showcase were a bunch of super sexy ladies with candy floss wigs and poker faces. They sported designs not dissimilar to the mens’ range – flamingo head scarves, racy leopard-print translucent kaftans and coral bikinis that they could actually fill.

I’ve left some shows baffled about what season I’ve just witnessed, but there was no mistaking at this show – Katie Eary predicts a red hot summer.

*it isn’t.

Categories ,catwalk, ,Dom&Ink, ,fashion, ,flamingo, ,Kanye West, ,Katie Eary, ,LCM, ,LCMSS14, ,Leopard Print, ,London Collections Men, ,Matt Bramford, ,menswear, ,review, ,S/S 2014, ,skateboards, ,summer, ,Victoria House

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Amelia’s Magazine | Alice by Temperley’s 1st Birthday

Akamuti-replenishing rose facial oil
Akamuti by Jenny Lloyd
Akamuti by Jenny Lloyd.

I first became enamoured with Akamuti skincare products when I discovered the brand in 2008 and subsequently interviewed them for the last print issue of Amelia’s Magazine. A family run business in Wales that creates gorgeous organic fairtrade products – what’s not to like? Time to find out what founder Lindsey Hedges is up to these days…

Why did you decide to set up business?
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, no rx herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, mixing up tiny amounts of creams and balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Why is being part of a family business so satisfying?
It’s good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

Akamuti skincare by Karina Yarv
Lindsey Hedges, founder of Akamuti. Illustration by Karina Yarv.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too. We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater. 
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

Akamuti-by-Nina-Hunter
Akamuti by Nina Hunter.

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world.

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
lindsey_akamuti_darren fletcher
Lindsey Hedges by Darren Fletcher.

Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future.

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one. 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
What do you expect to top your Christmas bestsellers list this year?
At the moment, our Replenishing Rose Face Cream is selling very quickly so we are making lots of it to try to keep up with demand. Over the winter the skin tends to dry out much more (I know mine has!) so your skin will really appreciate a good, rich moisturiser to put back all the goodness which the cold weather takes out of it. Replenishing Rose Face Cream is a welcome treat for tired, hungry skin because it is very rich and softening, combining nourishing raspberry, precious pomegranate and rosehip oils with luxurious Rose Otto oil. I expect all our face creams and exotic butters to be the bestsellers over Christmas because they make lovely, unusual presents that are totally natural and ethical.

***************************

I recently chanced upon a bottle of Kalahari Watermelon Body Oil that had been kicking around in the back of my bathroom, and let me tell you it is a glorious treat after a brief interlude of using a cheap Superdrug moisturiser. It smells utterly heavenly and soaks in really well, leaving a delicate waft of essential oils in its wake. You too can shop with Akamuti on their website and at independent retailers across the country.
Akamuti by Jenny Lloyd
Akamuti by Jenny Lloyd.

I first became enamoured with Akamuti skincare products when I discovered the brand in 2008 and subsequently interviewed them for the last print issue of Amelia’s Magazine. A family run business in Wales that creates gorgeous organic fairtrade products – what’s not to like? Time to find out what founder Lindsey Hedges is up to these days…

Why did you decide to set up business?
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, more about herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, search mixing up tiny amounts of creams and balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Akamuti skincare by Karina Yarv
Lindsey Hedges, founder of Akamuti. Illustration by Karina Yarv.

Why is being part of a family business so satisfying?
It’s good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

Akamuti-rose & marshmallow beauty mask
Akamuti’s Rose & Marshmallow beauty mask.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too. We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater. 
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

Akamuti-by-Nina-Hunter
Akamuti by Nina Hunter.

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world.

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
lindsey_akamuti_darren fletcher
Lindsey Hedges by Darren Fletcher.

Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future.

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

Akamuti-buttered rose & almond hand cream
Akamuti’s Buttered Rose & Almond Hand Cream.

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one. 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
Akamuti-replenishing rose facial oil
Akamuti’s Replenishing Rose Facial Oil.

What do you expect to top your Christmas bestsellers list this year?
At the moment, our Replenishing Rose Face Cream is selling very quickly so we are making lots of it to try to keep up with demand. Over the winter the skin tends to dry out much more (I know mine has!) so your skin will really appreciate a good, rich moisturiser to put back all the goodness which the cold weather takes out of it. Replenishing Rose Face Cream is a welcome treat for tired, hungry skin because it is very rich and softening, combining nourishing raspberry, precious pomegranate and rosehip oils with luxurious Rose Otto oil. I expect all our face creams and exotic butters to be the bestsellers over Christmas because they make lovely, unusual presents that are totally natural and ethical.

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I recently chanced upon a bottle of Kalahari Watermelon Body Oil that had been kicking around in the back of my bathroom, and let me tell you it is a glorious treat after a brief interlude of using a cheap Superdrug moisturiser. It smells utterly heavenly and soaks in really well, leaving a delicate waft of essential oils in its wake. You too can shop with Akamuti on their website and at independent retailers across the country.
Contacts:

For all Press, buy information pills Marketing, Advertising and General Enquiries: Amelia

Please only email me with personal requests, NOT listings or mailouts, which I will simply delete without looking at. I check all accounts so your press releases will be seen and answered if I am interested.

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Fashion editor: Matt Bramford

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Please note that if you don’t follow the guidelines then your email is likely to be ignored, as we get absolutely inundated with emails.
Contacts:

For all Press, this Marketing, page Advertising and General Enquiries of a PERSONAL NATURE: Amelia

Please only use the email above to contact me with personal requests, stuff NOT listings or mailouts, which I will simply delete without looking at. I check all accounts so your press releases will be seen and answered if I am interested.

Please note that we only tend to list an event if we think we can also review it, so we’re really quite picky about what we devote our time to promoting.

Fashion editor: Matt Bramford

Art PR mailouts and Listings: use this email please.

Music PR mailouts and Listings: use this email please.

Earth PR mailouts and Listings: use this email please.

Submissions:

If you would like to have something reviewed, write or illustrate for the website, then please contact the relevant email above, more details on this page.

Please note that if you don’t follow the guidelines then your email is likely to be ignored, as we get absolutely inundated with emails.

All photographs by Ester Kneen

The Paradise pub in Kensal Green played host last week to the first birthday celebration of fashion label Alice by Temperley.
The ‘English Eccentric’ theme attracted a crowd of fabulously dressed guests who drank Chambord cocktails, page aptly named; ‘Blushing Alice’ and ‘Somerset Breeze’ and ate haute-English-cuisine canapés prepared by head chef Tim Payne, former executive chef on Marco Pierre White’s Hells Kitchen. Some dressed in top hats and coat tails, this whilst others sported symbols of Britishness like Union Jacks and tartans.

Designer, Alice Temperley wore head to toe leopard print including a foot high hat from the Spring/Summer collection.
The star-studded guest list included Daisy Lowe, Ellie Goulding, Nick Grimshaw and Edith Bowman who turned out to celebrate the brand’s recent success.

The sister brand of Temperley London, Alice by Temperley has “it’s own fresh and accessible aesthetic,” and it’s first ever ‘Cruise’ collection, launched this month will be stocked in all leading international stores. The brand also has plans for it’s own London flagship store for 2011.

Since its creation last year the brand has gone from strength to strength, gaining a number of fans such as Beyoncé and Jessica Biel, along the way. The Notting Hill based label encompasses Britishness, making clothes for the ‘London girl’. The brand’s accessibility and affordability will no doubt lead to further success and we’re likely to see the growth of the brand in years to come.

Happy Birthday Alice by Temperley!

Categories ,Alice Temperley, ,british, ,daisy lowe, ,Edith Bowman, ,Ellie Goulding, ,fashion, ,Kensal Green, ,Leopard Print, ,london, ,Nick Grimshaw, ,Notting Hill, ,Paradise, ,party, ,Tim Payne

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