Amelia’s Magazine | LFW 09 – Kinder Aggugini – S/S 2010


In terms of what is “on trend, story ” being in the hub of LFW S/S 2010 at Somerset House, surrounded by statement shoes and tailoring, tells me I am not. These people speak a language I don’t understand. I have read the prospectus but not yet enrolled on the course.

The unusually warm climes on Saturday afternoon, teamed with my novice credentials, have heinously misinformed my wardrobe. To the point that not only am I perspiring away in last season’s floral dress, I’m not cranking up my body temperature even further by donning black studded leather. Fear not as the glass of bubbly upon arrival and promise of more freebies mildly erase the feeling that everybody around me is judging me for my vital statistics and (lack of) styling.

I file past the PR throng waving my golden Kinder Aggugini ticket praying they’ll not eject me for my lack of couture prowess and take my place to await my first ever catwalk show, hoping for ideas to smarten up my act in the fashion stakes.


There’s a bit of a wait. I’m guessing this is normal. To my entertainment during this enforced downtime – phone battery has died – the paparazzi have decided to do a flash dance around Yasmin Le Bon and Jasmine Guinness sitting in the front row opposite. After the initial onslaught of photography the pair endure, a belated single file of camera bearers trickle over to suss out the shot that they are missing out on. Hence, by the time the furore disperses, the shades are on!


Lights down and the festivities begin to deflating proportions – well, apart from the bizarre oversized Strawberry Shortcake hats. Pastel snake skin metallic dresses teamed with the classic Chanel suit jackets just doesn’t seem to be moving fashion forward. There were some nice pieces – I particularly liked the silhouette of the floor-length gold dress below, the nod to Tim Burton‘s warped interpretation of fairytales in the use of stripes and the South American inspired cutout fluoro fabrics above – but on the whole I was hoping for more inspiration to ignite my own stale sense of style.


Categories ,chanel, ,jasmine guiness, ,kinder aggugini, ,LFW 09, ,tim burton, ,yasmin le bon

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