Nova Chiu A/W 2013 by Gaarte
The ethereal eruption of colour and texture at Nova Chiu was a perfect way to end a tiring first day at London Fashion Week.
All photography by Amelia Gregory.
Following last season’s showcase of a light and predominantly print-based collection, the house of Nova Chiu brought the label back to it’s roots of heavy embroidery and embellishments for A/W 2013.
Nova Chiu A/W 2013 by Laura Hickman
An immensely exciting colour palette was on display – a mix of piercing neons and rich earthy tones, much like ‘The Electronic Super Highway’ by Korean-American artist Nam June Paik, an evident inspiration to the collection. Eclectic blends of material were also used – coloured leather, suede and horsehair blocks with embroideries and beaded trims, giving a three dimensional depth to the clothes.
Nova Chiu A/W 2013 by Shy Illustrations
The garments coming down the runway were beautiful and meticulously crafted, but I found myself distracted by how bright the set lights were; unfortunately this made all the models skin look patchy with caked on foundation. Lighting aside, design duo Nova Chiu and Jeff Archer impressed with a dynamic collection that featured designs true to the label’s initial aesthetics and that are wearable enough to sell.
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