Amelia’s Magazine | My adventures at Practicum: British Fashion, put together by the British Council in Moscow

Moscow Practicum: British Fashion 2011
The Moscow Practicum: British Fashion crew in Red Square. All photography by Amelia Gregory. (unless I am in the pic that is)

Just over a week ago I travelled to Moscow with the British Council to talk to a group of young fashion designers from across Europe as part of a educational program called Practicum: British Fashion. I travelled from the UK with Toby Meadows, pilule who offers advice to fashion designers with the Centre for Fashion Enterprise, sales and with Janine Passley, approved an expert in buying and sustainability practices for EI8HT who consults for ASOS.

Moscow Practicum: British Fashion 2011
Moscow Practicum: British Fashion 2011
With Toby Meadows, Janine Passley and Michael Salac.

It was the first time that I have flown in nearly three years. R/H the label travelled from Finland by train to reduce their carbon footprint, but unfortunately it was just that little bit too far for me to do the same…

Moscow Practicum: British Fashion 2011 with Janine Passley and Clare Lopeman
With Janine Passley and Clare Lopeman

It’s the second time I’ve been to Moscow: the first time having been in 2007 when I went there to discover up and coming creatives for issue 8 of Amelia’s Magazine. It takes under 5 hours to fly there, which seems remarkably close for a culture that is so very different from our own.

Moscow Practicum: British Fashion 2011 with Evgenia Gerasimova
Practicum: British Fashion 2011 was put together by Evgenia Gerasimova, seen here introducing the programme.

Moscow Practicum: British Fashion 2011 Kristian Steinberg
Kristian Steinberg gives us his pitch.

Moscow Practicum: British Fashion 2011 Toby Meadows
Toby Meadows in front of a giant plastic bag sculpture in the Garage Centre for Contemporary Culture.

Michael Salac of Blow PR joined us the next day, as did Clare Lopeman, a fashion designer and head of fashion at the British Higher School of Art and Design. Practicum: British Fashion took place in a wonderful old industrial complex known as the Garage Centre for Contemporary Culture, a huge hall that was built in 1926 as a bus garage and that now houses exhibitions, a cafe, lecture halls and a fantastic bookshop.

Moscow The Garage Centre of Contemporary Culture
Moscow’s The Garage Centre for Contemporary Culture.

Moscow Practicum: British Fashion 2011 Toby Meadows
We ate a lot of canapes!

Together we made up a hopefully non scary panel of “experts” who listened to short pitches from the designers, who came from Russia, Slovakia, Slovenia, Poland, Finland, Denmark, Estonia and Latvia. We then offered our opinions and advice on how to improve their businesses – in my case this invariably meant encouraging sustainable practice and prompting them to improve their online presence. The next day it was our turn to lecture on our expert subjects, in my case, How to produce good promotional material that will attract editorial coverage in magazines, and how to promote your brand successfully on social media. Just some of my favourite subjects!

Moscow Practicum: British Fashion 2011 Michael Salac
Practicum: British Fashion lecture with Michael Salac

Moscow British Council Hede Kerstin Luik
Hede Kerstin Luik from the British Council in Estonia

I like teaching and lecturing so I thoroughly enjoyed the experience, and it was lovely that so many people came up to me afterwards to tell me how inspired they were. I took loads of postcards with me and they all got taken which I take as a good sign!

Moscow British Council-after my talk

But what was undoubtedly the most brilliant part of the whole experience was the opportunity to meet lots of wonderfully talented people who are doing really interesting things in their own countries. Sitting at my computer all day every day I sometimes forget that I am very much a people person at heart, and I enjoy hanging out with other people. As is often the case at these kind of events some of the most important networking was done outside of official hours, when we were chatting at the hotel bar or exploring the extremely expensive rooftop bar at the Radisson Hotel which is housed in one of Moscow’s famous Seven Sisters – laughing as we all squished into the tiny lift to zoom up to the 29th floor, and then coming straight back down again when we discovered how expensive it was.

Moscow Practicum: British Fashion Red Square
Moscow Practicum: British Fashion Red Square

Moscow Practicum: British Fashion Red Square
Moscow Practicum: British Fashion Red Square Soulland
Moscow Practicum: British Fashion Red Square Soulland
Moscow Practicum: British Fashion Radisson Hotel
Moscow Practicum: British Fashion Radisson Hotel
Moscow Practicum: British Fashion Radisson Hotel
The incredibly fancy Radisson toilets…

We also got the opportunity to attend one of the many Russian Fashion Weeks, Mercedes-Benz Fashion Week Russia, for which the British Council had flown over Lulu Kennedy of Fashion East to showcase three of her star designers: Marios Schwab, Louise Gray and James Long.

Moscow British Council-russian fashion week
Moscow British Council-russian fashion week
At Mercedes-Benz Fashion Week Russia, sponsored by, ahem, Tupperware.

Moscow BC 2011-partying after fashion week
Partying after fashion week shenanigans.

I’ll be writing up that experience in a separate blog post. In the meantime here are a bunch of pictures from my time in Moscow… fun times indeed. As a result it looks as though I will be attending Fashion Philosophy Fashion Week Poland in Lodz in early May 2011. Thankyou so much Evgenia Gerasimova and the British Council!

Moscow Red SQUARE soldiers
Soldiers in Red Square.

Moscow Dior advertising
Giant Dior advertising.

Moscow BCmy legs
My legs in the lift.

Moscow BC 2011-Michael and Emilia of R/H
Michael of Blow and Emilia of R/H

Moscow BC 2011-Lovely knitwear in Solyanka
Lovely knitwear in the shop at the Solyanka nightclub.

Moscow BC 2011-Red Square
Red Square

Moscow BC 2011-Russian Dolls
Lots of Russian dolls

Moscow BC 2011-Toby Meadows on the Metro
Toby Meadows on the Metro

Moscow BC 2011-Michael Salac and Janine Passley
Michael Salac and Janine Passley on the Metro

Moscow BC 2011-Metro

Moscow British Council-Amelia Gregory with cocktail
Enjoying an EXTREMELY expensive Cherry Pepper cocktail – like a meal in one!

Categories ,1926, ,ASOS, ,Blow PR, ,British Council, ,British Higher School of Art and Design, ,Carbon footprint, ,Centre for Contemporary Culture, ,Centre for Fashion Enterprise, ,Clare Lopeman, ,D.EFECT, ,Denmark, ,EI8HT, ,Estonia, ,Evgenia Gerasimova, ,fashion, ,Fashion East, ,Fashion Philosophy Fashion Week, ,finland, ,Fortytwo, ,garage, ,James Long, ,Janine Passley, ,Kristian Steinberg, ,Latvia, ,Lisa Shahno, ,Lodz, ,Louise Gray, ,Lulu Kennedy, ,Mareunrol’s, ,Marios Schwab, ,Mercedes-Benz Fashion Week Russia, ,Michael Salac, ,Michaela Mazalanova, ,Moscow, ,Nadya Nurieva, ,Networking, ,poland, ,Practicum: British Fashion, ,R/H, ,R/H the label, ,Radisson, ,Red Square, ,Russia!, ,Seven Sisters, ,Slovakia, ,Slovenia, ,Social Networking, ,Soulland, ,sustainability, ,Toby Meadows, ,Tupperware

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Amelia’s Magazine | Graduate Fashion Week 2010: East London


Alice Early, approved from her graduate work

Kingston University might be a hop, skip and a jump from the capital, but the 2010 fashion graduates aren’t letting a little thing like distance stop them from becoming real contenders in the fashion stakes. I went along to Graduate Fashion Week to find out just what the noise from the suburbs is all about. 

Standing at the front of the cavernous Earl’s Court 2 arena, River Island’s Graduate Fashion Week sings it’s assault on the senses, a holding pen for the designers of the future. Bright lights, pumping music and hundreds of discerning fashion devotees mill around institutes’ stands; groups form and disperse, giggle and buzz through the milieu. ‘I like her shoes, I wonder if that’s a wig, isn’t that Vivienne Westwood?!’

Amongst the activity, a stand glows at the front, a beacon of minimalist beauty: welcome to Kingston. 

Representative students are dressed in clean black t-shirts, hints of their individuality breaking through with a slick of lipstick or a quiff set just-so. White stands display student portfolios. The monochrome serenity of Kingston’s presentation is impressively slick, but I am struck by how, behind the blank white covers, the students’ portfolios come alive with a turn of the page. Illustrations of every kind dance like flickbook figures running across the paper, the minute but ornate versions of the catwalk to come. Pocketing an equally gorgeous guide to the designs to be shown, I’m soon heading off to Kingston’s prime time catwalk slot, seated just in time for the lights to go down. 


Live front row illustration by Lauren Macaulay

Alice Early’s designs make for a grand debut with her exploration into the craft of tailoring; rounded cape shoulders and flowing dresses enhance the silhouette of the slinky models, but leather tops and soft, wearable tailoring on high waisted trousers show Early has been paying attention to the direction of fashion today. Baby blues and smattering of peacock prints add a subtle femininity that appears in drops across Kingston’s show.

Sophie Hudspith’s rose and teal sheer knitwear seems to play under the lights of the catwalk, a fine lattice intricately woven together. Meanwhile, Lucy Hammond takes to the other end of the feminine spectrum with her tongue-in-cheek girl about town sweaters pronouncing ‘I Love Knitting, I’m not Shitting’. If Dennis the Menace can put up with her potty mouth he’d love Hammond’s knit’n’purl girl decked in red and black stripes and oversize, floorlength scarfs inspired by the work of Sonya Rykiel.

Nathalie Tunna showcases some of my favourite designs of the show in cute, round shoulder dresses, completed by a zesty palette of pastels. The lines of her garments have an exactness befitting of Jackie O, but a playfulness is inherent in the accessories as leather trim backpacks and printed holdalls make an appearance.    

For an institute hitting so many marks, it’s odd that 21 year old knitwear Zac Marshall should announce that he likes ‘getting it wrong’. But experimentation and an exploration into deconstruction and altering panelling have left Marshall with a wrong-and-yet-so-right collection of menswear. The audience could barely take their eyes off their cute, hand-knitted creatures adorning the jumpers, but clever twists on tailoring meant Marshall’s clothes are more than just fancy dress costumes.

David Stoneman-Merret’s garments share a sense of hyperactive jumper joy (you know the joy, when you find that amazing jumper with a teddy bear eating a cheeseburger on it in a charity shop for a pound), with pixelated digital prints of flowers and his Nan in a Christmas hat. Her death two years ago inspired an exploration into the garments worn by the elderly and the darker realms of dementia, but David is adamant that his Nan would be jumping for joy too: ‘She would have loved the attention- she’d be telling everyone ‘That’s me on that top!’ I’d have to agree with Nanny Stoneman Merret, appearing on such odd but strangely entrancing garments is an accolade to be proud of. 

Naama Rietti sends models down the catwalk with breathtaking, contorted knitted headwear and matching neck pieces. They twist and come to life as faces emerge from their fabric as a bestial addition to a collection scattered with snakeskin prints and rich blue furs coats.

Angharad Probert’s lust for large scale ‘Where the Wild Things Are’ style fur creations is evident as models strut to a hypnotic, trendy beat; the large collars and dip-dye effect rustling to the rhythm. Sheepskin and fur headpieces hint at mohicans and transform the catwalk into a beautiful Darwinian manifestation, complete with extra details such as razor sharp teeth adorning leggings. Panelling slits reveal gasps of skin on a knee or shoulder, the armour of the modern warrior woman.

Zheng Zeng mixes up the female shape with contours etched into the patterns, dipping and diving over the curves of the body and ballooning on the shoulders like a superhero. 
The final two showings cross polar opposites in fashion but bring the show to a fantastic finale. First Vivian Wong shows her deconstructed business suits – parts removed, ripped up and replaced. Wong creates entirely new shapes on the body; a lapel is moved and a neckline becomes a triangle, or a collar hangs glibly down. In a comment on the recent MP expenses scandal, Wong is asking her audience what it means to have a rule or a uniform broken down, taken back to the drawing board and reimagined in a new way. Her suits conjure glimpses of the 1980s power woman but distinct lines on the body and luxury greys and browns bring the look up to date.

Finally, Harriet de Roeper closes the show in style, as her moody, androgynous suits are paired with Dr Martens, in an homage to the anarchy of Lord of the Flies. Flies stamp the exterior of her suits in spludges and splashes, a sense of chaos that jars against the formality of button up collars and polo necks. 

As the last model trails off the catwalk, I’m struck by the maturity inherent in much of Kingston’s work. Whilst fashion inspiration can be tenuous and at times somewhat off the mark, the Surrey fashion gang have certainly been doing something right. Collections express a clear and solid direction. For a class that draws so much inspiration from rebellion against tradition, it would be promising to see the next students amp up the risks a little more, but you can’t complain about a graduate collection that is making this writer head off for some serious talks with her bank manager.

Alice Early, pills from her graduate work

Kingston University might be a hop, and skip and a jump from the capital, cheapest but the 2010 fashion graduates aren’t letting a little thing like distance stop them from becoming real contenders in the fashion stakes. I went along to Graduate Fashion Week to find out just what the noise from the suburbs is all about. 

Standing at the front of the cavernous Earl’s Court 2 arena, River Island’s Graduate Fashion Week sings it’s assault on the senses, a holding pen for the designers of the future. Bright lights, pumping music and hundreds of discerning fashion devotees mill around institutes’ stands; groups form and disperse, giggle and buzz through the milieu. ‘I like her shoes, I wonder if that’s a wig, isn’t that Vivienne Westwood?!’

Amongst the activity, a stand glows at the front, a beacon of minimalist beauty: welcome to Kingston. 

Representative students are dressed in clean black t-shirts, hints of their individuality breaking through with a slick of lipstick or a quiff set just-so. White stands display student portfolios. The monochrome serenity of Kingston’s presentation is impressively slick, but I am struck by how, behind the blank white covers, the students’ portfolios come alive with a turn of the page. Illustrations of every kind dance like flickbook figures running across the paper, the minute but ornate versions of the catwalk to come. Pocketing an equally gorgeous guide to the designs to be shown, I’m soon heading off to Kingston’s prime time catwalk slot, seated just in time for the lights to go down. 


Live front row illustration by Lauren Macaulay

Alice Early’s designs make for a grand debut with her exploration into the craft of tailoring; rounded cape shoulders and flowing dresses enhance the silhouette of the slinky models, but leather tops and soft, wearable tailoring on high waisted trousers show Early has been paying attention to the direction of fashion today. Baby blues and smattering of peacock prints add a subtle femininity that appears in drops across Kingston’s show.

Sophie Hudspith’s rose and teal sheer knitwear seems to play under the lights of the catwalk, a fine lattice intricately woven together. Meanwhile, Lucy Hammond takes to the other end of the feminine spectrum with her tongue-in-cheek girl about town sweaters pronouncing ‘I Love Knitting, I’m not Shitting’. If Dennis the Menace can put up with her potty mouth he’d love Hammond’s knit’n’purl girl decked in red and black stripes and oversize, floorlength scarfs inspired by the work of Sonya Rykiel.

Nathalie Tunna showcases some of my favourite designs of the show in cute, round shoulder dresses, completed by a zesty palette of pastels. The lines of her garments have an exactness befitting of Jackie O, but a playfulness is inherent in the accessories as leather trim backpacks and printed holdalls make an appearance.    

For an institute hitting so many marks, it’s odd that 21 year old knitwear Zac Marshall should announce that he likes ‘getting it wrong’. But experimentation and an exploration into deconstruction and altering panelling have left Marshall with a wrong-and-yet-so-right collection of menswear. The audience could barely take their eyes off their cute, hand-knitted creatures adorning the jumpers, but clever twists on tailoring meant Marshall’s clothes are more than just fancy dress costumes.

David Stoneman-Merret’s garments share a sense of hyperactive jumper joy (you know the joy, when you find that amazing jumper with a teddy bear eating a cheeseburger on it in a charity shop for a pound), with pixelated digital prints of flowers and his Nan in a Christmas hat. Her death two years ago inspired an exploration into the garments worn by the elderly and the darker realms of dementia, but David is adamant that his Nan would be jumping for joy too: ‘She would have loved the attention- she’d be telling everyone ‘That’s me on that top!’ I’d have to agree with Nanny Stoneman Merret, appearing on such odd but strangely entrancing garments is an accolade to be proud of. 

Naama Rietti sends models down the catwalk with breathtaking, contorted knitted headwear and matching neck pieces. They twist and come to life as faces emerge from their fabric as a bestial addition to a collection scattered with snakeskin prints and rich blue furs coats.

Angharad Probert’s lust for large scale ‘Where the Wild Things Are’ style fur creations is evident as models strut to a hypnotic, trendy beat; the large collars and dip-dye effect rustling to the rhythm. Sheepskin and fur headpieces hint at mohicans and transform the catwalk into a beautiful Darwinian manifestation, complete with extra details such as razor sharp teeth adorning leggings. Panelling slits reveal gasps of skin on a knee or shoulder, the armour of the modern warrior woman.

Zheng Zeng mixes up the female shape with contours etched into the patterns, dipping and diving over the curves of the body and ballooning on the shoulders like a superhero. 
The final two showings cross polar opposites in fashion but bring the show to a fantastic finale. First Vivian Wong shows her deconstructed business suits – parts removed, ripped up and replaced. Wong creates entirely new shapes on the body; a lapel is moved and a neckline becomes a triangle, or a collar hangs glibly down. In a comment on the recent MP expenses scandal, Wong is asking her audience what it means to have a rule or a uniform broken down, taken back to the drawing board and reimagined in a new way. Her suits conjure glimpses of the 1980s power woman but distinct lines on the body and luxury greys and browns bring the look up to date.

Finally, Harriet de Roeper closes the show in style, as her moody, androgynous suits are paired with Dr Martens, in an homage to the anarchy of Lord of the Flies. Flies stamp the exterior of her suits in spludges and splashes, a sense of chaos that jars against the formality of button up collars and polo necks. 

As the last model trails off the catwalk, I’m struck by the maturity inherent in much of Kingston’s work. Whilst fashion inspiration can be tenuous and at times somewhat off the mark, the Surrey fashion gang have certainly been doing something right. Collections express a clear and solid direction. For a class that draws so much inspiration from rebellion against tradition, it would be promising to see the next students amp up the risks a little more, but you can’t complain about a graduate collection that is making this writer head off for some serious talks with her bank manager.


Alice Early, sickness from her graduate work

Kingston University might be a hop, order skip and a jump from the capital, viagra sale but the 2010 fashion graduates aren’t letting a little thing like distance stop them from becoming real contenders in the fashion stakes. I went along to Graduate Fashion Week to find out just what the noise from the suburbs is all about. 

Standing at the front of the cavernous Earl’s Court 2 arena, River Island’s Graduate Fashion Week sings it’s assault on the senses, a holding pen for the designers of the future. Bright lights, pumping music and hundreds of discerning fashion devotees mill around institutes’ stands; groups form and disperse, giggle and buzz through the milieu. ‘I like her shoes, I wonder if that’s a wig, isn’t that Vivienne Westwood?!’

Amongst the activity, a stand glows at the front, a beacon of minimalist beauty: welcome to Kingston. 

Representative students are dressed in clean black t-shirts, hints of their individuality breaking through with a slick of lipstick or a quiff set just-so. White stands display student portfolios. The monochrome serenity of Kingston’s presentation is impressively slick, but I am struck by how, behind the blank white covers, the students’ portfolios come alive with a turn of the page. Illustrations of every kind dance like flickbook figures running across the paper, the minute but ornate versions of the catwalk to come. Pocketing an equally gorgeous guide to the designs to be shown, I’m soon heading off to Kingston’s prime time catwalk slot, seated just in time for the lights to go down. 


Live front row illustration by Lauren Macaulay

Alice Early’s designs make for a grand debut with her exploration into the craft of tailoring; rounded cape shoulders and flowing dresses enhance the silhouette of the slinky models, but leather tops and soft, wearable tailoring on high waisted trousers show Early has been paying attention to the direction of fashion today. Baby blues and smattering of peacock prints add a subtle femininity that appears in drops across Kingston’s show.

Sophie Hudspith’s rose and teal sheer knitwear seems to play under the lights of the catwalk, a fine lattice intricately woven together. Meanwhile, Lucy Hammond takes to the other end of the feminine spectrum with her tongue-in-cheek girl about town sweaters pronouncing ‘I Love Knitting, I’m not Shitting’. If Dennis the Menace can put up with her potty mouth he’d love Hammond’s knit’n’purl girl decked in red and black stripes and oversize, floorlength scarfs inspired by the work of Sonya Rykiel.

Nathalie Tunna showcases some of my favourite designs of the show in cute, round shoulder dresses, completed by a zesty palette of pastels. The lines of her garments have an exactness befitting of Jackie O, but a playfulness is inherent in the accessories as leather trim backpacks and printed holdalls make an appearance.    

For an institute hitting so many marks, it’s odd that 21 year old knitwear Zac Marshall should announce that he likes ‘getting it wrong’. But experimentation and an exploration into deconstruction and altering panelling have left Marshall with a wrong-and-yet-so-right collection of menswear. The audience could barely take their eyes off their cute, hand-knitted creatures adorning the jumpers, but clever twists on tailoring meant Marshall’s clothes are more than just fancy dress costumes.

David Stoneman-Merret’s garments share a sense of hyperactive jumper joy (you know the joy, when you find that amazing jumper with a teddy bear eating a cheeseburger on it in a charity shop for a pound), with pixelated digital prints of flowers and his Nan in a Christmas hat. Her death two years ago inspired an exploration into the garments worn by the elderly and the darker realms of dementia, but David is adamant that his Nan would be jumping for joy too: ‘She would have loved the attention- she’d be telling everyone ‘That’s me on that top!’ I’d have to agree with Nanny Stoneman Merret, appearing on such odd but strangely entrancing garments is an accolade to be proud of. 

Naama Rietti sends models down the catwalk with breathtaking, contorted knitted headwear and matching neck pieces. They twist and come to life as faces emerge from their fabric as a bestial addition to a collection scattered with snakeskin prints and rich blue furs coats.

Angharad Probert’s lust for large scale ‘Where the Wild Things Are‘ style fur creations is evident as models strut to a hypnotic, trendy beat; the large collars and dip-dye effect rustling to the rhythm. Sheepskin and fur headpieces hint at mohicans and transform the catwalk into a beautiful Darwinian manifestation, complete with extra details such as razor sharp teeth adorning leggings. Panelling slits reveal gasps of skin on a knee or shoulder, the armour of the modern warrior woman.

Zheng Zeng mixes up the female shape with contours etched into the patterns, dipping and diving over the curves of the body and ballooning on the shoulders like a superhero. 
The final two showings cross polar opposites in fashion but bring the show to a fantastic finale. First Vivian Wong shows her deconstructed business suits – parts removed, ripped up and replaced. Wong creates entirely new shapes on the body; a lapel is moved and a neckline becomes a triangle, or a collar hangs glibly down. In a comment on the recent MP expenses scandal, Wong is asking her audience what it means to have a rule or a uniform broken down, taken back to the drawing board and reimagined in a new way. Her suits conjure glimpses of the 1980s power woman but distinct lines on the body and luxury greys and browns bring the look up to date.

Finally, Harriet de Roeper closes the show in style, as her moody, androgynous suits are paired with Dr. Martens, in an homage to the anarchy of Lord of the Flies. Flies stamp the exterior of her suits in spludges and splashes, a sense of chaos that jars against the formality of button up collars and polo necks. 

As the last model trails off the catwalk, I’m struck by the maturity inherent in much of Kingston’s work. Whilst fashion inspiration can be tenuous and at times somewhat off the mark, the Surrey fashion gang have certainly been doing something right. Collections express a clear and solid direction. For a class that draws so much inspiration from rebellion against tradition, it would be promising to see the next students amp up the risks a little more, but you can’t complain about a graduate collection that is making this writer head off for some serious talks with her bank manager.


Live illustration of the UEL front row, doctor by Lauren Macaulay

Kicking off Graduate Fashion week, search the East London Show was a blend of slick, commercially-minded pieces, and the challenging designs this pocket of London is famed for. From the glossy brochure showcasing the class of 2010, to several wearable, beautifully crafted collections, it could quite easily have been a commercial catwalk show.
 
Several collections chimed with existing trends – Charlotte Macke’s black moulded felt and macramé dresses, with accessories draped with chain-mail, were a reminder of the ‘urban warrior’ we have seen marching catwalks for a few seasons, and there were countless versions of the nineties body con, maxi length and minimalist aesthetic that Louise Goldin and Marios Schwab have played with.  

Equally easy on the eye was Jane Branco’s “Kiss Me Deadly” collection of draped, soft-toned silk-jersey dresses, and Queesra Abbas Dad’s upmarket traveller, with models wrapped up in fur hats, camel coats, brocade trousers and matching suitcases, off on an exotic expedition. Both collections wouldn’t have looked out of place on a luxury label’s shop floor.  

But you come to a graduate show expecting fresh blood, and there were plenty of students who brought the East London edge.


Live catwalk illustrations by Lauren Macaulay

Bunmi Olayi’s ‘Matriarchy’ collection went for the warrior vibe, but with striking results. Inspired by the Ekpe ‘leopard masquerade’, a women-only cult in pre-colonial Nigeria, and Scottish missionary Mary Slessor (a revolutionary figure in the Victorian age) Olaye’s designs were a fierce combination of the tribal and traditional. Models stormed down the catwalk with sticks topped with pom-poms, and feathered masks and headdresses, their bodies clad in a sharp Victorian silhouette. This was playful power dressing, with well-tailored jackets, balloon sleeves, and a sweet skirt suit in burnt ochre and deep red, adorned with raffia, bells and beads, and cartoonish giant pom-poms.  

Another stand-out name was Johanna Greenish. ‘Unfold’, a collection of simple, exquisitely crafted monochrome pieces, explores “the effect of folding and unfolding fabric”. Layers of rough, unfinished materials were manipulated into geometric shapes, and origami-like creations were toughened up with leather accents – from a leather dress with a paper-thin collar, to rippling skirts paired with thick leather belts. The star of the show was a top that unfolded in two different directions, creating a ‘concertina’ on the model’s chest.  

Uniform across the collections was the attention to detail –with eye-catching accessories just as exciting as the clothes. Diana Gevorgian’s collection of black leather suits and sheer organza shirts were inspired by “metal roosters bought from a car boot sale”, evident in the metal decorations of feathers adorning everything from leather gloves to the avant-garde shoes.  

“The starting point was a photograph of nuns smoking”. Hard to believe, but Stephanie Hemphill’s collection of short, cobalt wool dresses, grey hooded tops and latex peekaboo layers were a contemporary take on the nun’s habit. We doubt you’ll be seeing these designs down a convent anytime soon, but Hemphill’s clean, futuristic designs were some of my favourites in the show.


Live catwalk illustrations by Lauren Macaulay

Also worth a mention was Anna Grzegorczyk’s “Patterns of the Earth”, a rustic range of cocoon shaped dresses, paired with thick wooden sandals, and clunky jewelry. Inspired by “trips to Scandinavian countries” and “the beauty and harshness of Norwegian Fjords”, each dress had an organic feel, with hand-dyed fabrics, and soft romantic shapes. Each garmet was decorated with ripples and cracks from a book of natural patterns, and whilst the shapes weren’t particularly adventurous, they billowed around the frame beautifully.  

In a show of strong, ‘warrior’ inspired shapes, strong colours and heavy embellishment, Grzegorczyk’s pared-down palette and natural aesthetic was rather refreshing.


Live catwalk illustrations by Lauren Macaulay

Images courtesy of catwalking.com

Categories ,Anna Grzegorcyzk, ,Bunmi Olaye, ,Charlotte Macke, ,Diana Gevorgian, ,Earls Court, ,East London, ,Graduate Fashion Week 2010, ,Jane Branco, ,Johanna Greenish, ,london, ,Louise Goldin, ,Marios Schwab, ,Mary Slessor, ,Missionary, ,Nigeria, ,Nuns, ,pom-poms, ,Queesra Abbas Dad, ,scotland, ,Stephanie Hemphill, ,UEL, ,urban, ,Victorian, ,Warrior

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Amelia’s Magazine | British Fashion Designers at Mercedes-Benz Fashion Week Russia A/W 2011: Louise Gray

Louise Gray A/W 2011 by Abi Heyneke
Louise Gray A/W 2011 by Abi Heyneke.

For almost the entire trip to Russia I was convinced that Louise Gray was another girl in the Fashion East entourage… it was only when she stepped out to take her bow on the catwalk that I realised she was the very tiny blonde girl in sky high heels. Louise is a textile designer at heart, remedy and her colourful vision has attracted an almost unfeasible amount of hype in recent years: I tried to see her show this season at London Fashion Week but arrived too late to get into the tiny On/Off venue. This was a great way to see her show in a slightly less pressurised arena, site in front of an audience who might not be quite so frantically enthusiastic about her amazing technicolour palette.

Louise Gray A/W 2011 by Maria Papadimitriou aka Slowly the Eggs
Louise Gray A/W 2011 by Maria Papadimitriou aka Slowly the Eggs.

Louise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 by Abi Heyneke
Louise Gray A/W 2011 by Abi Heyneke

Her A/W 2011 collection lived up to expectations: all clashing primary tartans and devilishly playful spotty make up which had been slightly toned down from her London show. The first model strode down the catwalk with an amused smile upon her lips as well she might given that she was sporting a metallic blue ruffled shorts suit accessorised with helium heart balloons that drifted above her head. The range encompassed dresses, shirts and mohair coats, all worn with thigh high patent spotty boots. Peel away a few of the garments and there was usually one that could easily be worn alone by someone less daring than the Louise Gray archetype. A lot of fun, but one can only wonder what the much more conservative Russian audience thought of it all. Here’s hoping they went away inspired by the possibilities of what fashion can be.

Louise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia GregoryLouise Gray A/W 2011 Russia Photography by Amelia Gregory
Louise Gray A/W 2011. All photography by Amelia Gregory.

Louise Gray A/W 2011 by Abi Heyneke
Louise Gray A/W 2011 by Abi Heyneke

Categories ,Abi Heyneke, ,Clashing, ,Fashion East, ,Helium Balloons, ,London Fashion Week, ,Louise Gray, ,Lulu Kennedy, ,Maria Papadimitriou, ,Mercedes-Benz Fashion Week Russia, ,Moscow, ,Multi-coloured, ,onoff, ,prints, ,Russia!, ,Slowly the Eggs, ,Technicolour, ,textiles

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Amelia’s Magazine | Brooke Roberts: New S/S 2012 Season Interview

Brooke Roberts by Cathryn Nicholson
Brooke Roberts by Cathryn Nicholson.

We first spoke with fashion knitwear designer Brooke Roberts back in 2009. Here she talks about the inspirations behind her new S/S 2012 collection, which was launched with a spectacular dance presentation at The Hospital Club in September.

Brooke Roberts S/S 2012
Brooke Roberts S/S 2012.

We first interviewed you two years ago – what has changed since then? Are you still working part time as a radiographer and if so how are you juggling everything?
It’s busier than ever! I’ve been stocked at Browns Focus for three seasons, and I’m consulting for a menswear label, while running my label and working part-time as a radiographer. It’s seven days a week at the moment!

Brooke-Roberts-by-Antonia-Parker
Brooke Roberts S/S 2012 by Antonia Parker.

Your collections are created in Italy from the best fabrics – what kind of exciting yarns can you tell us about in the new collection, and what are their properties?
I’ve been experimenting with bio-ceramic yarns, which have metabolic and body temperature regulating properties. I’ve also been using retro-reflective yarns, which are a wool base with microscopic glass beads bonded to the surface. I mix these with luxury yarns like extra-fine merino, cashmere and silk for a techno-luxe effect. All of my knits are unique programmes, so mixing the yarns with the programmes allows me to create really personal and innovative fabrics.

Brooke Roberts S/S 2012. Photo by Akeela Bhattay
Brooke Roberts S/S 2012. Photo by Akeela Bhattay
Brooke Roberts S/S 2012. Photography by Akeela Bhattay.

Why did you make the move from science into fashion. What do you miss about that world and what do you not miss at all?! Why did you decide that fashion was more important to you than radiography?
Being a radiographer means you lack autonomy in your work. I find that difficult. The medical images I create are incredibly detailed and textural, and inspire the fabrics I create. I think my science degree has given me a unique perspective on technology and design. I’m not the kind of designer who starts a collection by researching fashion history and other designers previous collections. I develop my ideas through interpreting medical images, creating digital knit programs and yarn experimentation. I then use fashion references to develop silhouettes. Fashion allows me to express my perspective on science and design. I find the two to be harmonious. 

Brooke Roberts medical inspired knitwear- Veronica Rowlands
Brooke Roberts medical inspired knitwear by Veronica Rowlands.

Why is it important to combine the science and the arts?
Combining the two enhances the understanding and interest in each field. They are inextricably linked. Science gives us the ability to understand and explain the world around us. That is powerful knowledge that can be applied creatively. A great example is the Wellcome Collection and Wellcome Trust, which funds art projects with a basis in biomedical science. Electroboutique at the Science Museum is another great example. 

Brooke Roberts S/S 2012. Photo by Akeela Bhattay
Brooke Roberts S/S 2012. Photo by Akeela Bhattay
What science journals, fashion and music blogs do you recommend for a bit of inspiration?
Science and technology – Wired, New Scientist, the RSNA’s Radiology journal, Suzie Sheehy‘s blog ‘high heels in the lab‘, Google! I love looking up strange materials and gadgets on the net to develop ideas for my collections. Fashion – Vogue Italia, Stylebubble, Dazed Digital, ShowSTUDIO. Music – I’m a big Radio 6 fan – not so much a music blog reader. 

Brooke Roberts S/S 2012. Photo by Akeela Bhattay
For your S/S 2012 collection you put on a dance performance in collaboration with Riccardo Buscarini at the Hospital Club which I was sadly unable to attend. What prompted this idea and what was the best part of the performance?
This idea came out of a video of a knitting machine made entirely of lego, which I found on Youtube. Riccardo Buscarini choreographed the piece from this, and Elspeth Brooke composed the score, which she and I recorded at one of the hospitals I work at. I operated the x-ray machines and she recorded the sound. The collection was a commentary on woman and machine, and encorporated high-tech Italian industrial knitting techniques with hand knit, crochet and hand-lacing. 

Brooke Roberts S/S 2012. Photo by Akeela Bhattay
The current collection is for sale in Browns Focus (including some collaborative accessories with Eye of the World), how is that doing and do you have any more plans for new stockists or designer collaborations?
The collection looks great. I’ve seen it in store and one of the styles has already sold out, so that’s great. I just returned from New York where I visited three retailers – more on that next season! I am hoping to work with Riccardo and Elspeth again, and looking forward to seeing what we can create next season. 

Brooke Roberts S/S 2012. Look book image
Brooke Roberts S/S 2012. Look book image.

What is your muse for the new collection? Any sneak ideas of what to expect, and can we expect anymore exciting shows?
I don’t have a muse. Next season will be a textural delight. Technical cables, geometry and luxury. The rest is top secret.

We can’t wait to see what Brooke Roberts does next season! Catch up with our previous interview with Brooke Roberts in 2009 here and here.

Categories ,Akeela Bhattay, ,Antonia Parker, ,Bianca Wendt, ,Brooke Roberts, ,Browns Focus, ,Cathryn Nicholson, ,Dazed Digital, ,Electroboutique, ,Elspeth Brooke, ,fashion, ,High Heels in the Lab, ,Hospital Club, ,New Scientist, ,Radio 6, ,Radiographer, ,Radiology Journal, ,Riccardo Buscarini, ,RSNA, ,S/S 2012, ,science, ,Science Museum, ,Showstudio, ,stylebubble, ,Suzie Sheehy, ,Veronica Rowlands, ,Vogue Italia, ,Wellcome Collection, ,Wellcome Trust, ,Wired

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Amelia’s Magazine | An illustrated interview with designer Rebecca Cluett


Illustration by Maria Papadimitriou AKA Slowly the Eggs

Now living in Brighton, doctor Rebecca Cluett graduated from Ravensbourne College of Design and Communication in 2009. Since leaving college she has completed placements with designers Marios Schwab and Halston, visit followed by setting up her own company – now residing in a shared studio with a ceramicist and milliner, drug she sells her clothes online and from her Albert Mews Studio in Brighton. I caught up with her for a quick interview…

First off, can you tell me a little about yourself and how you decided that you wanted to be a designer?
I always had an interest in clothes and fashion and whilst studying Fashion Design at University I found that I had an ability for the technical side of fashion, the pattern cutting especially. This was the route I thought I would take as a career however when I started cutting patterns for other people I found myself being a bit frustrated not being in control of the designs I was cutting. Financial and personal reasons brought me back to my hometown of Brighton where the opportunity arose for me to share the rent of a studio with two friends, a homeware designer and a milliner. This meant that I could start designing my own collections and gave me the space and facilities to produce them.


Illustration by Francesca Harris

Describe your current collection…
This is my first collection since graduating and it is a more wearable, sophisticated version of my graduate collection. The colour palette is more grown up and the shapes flatter the female body whilst being easy to wear. Motorcycle jackets initially inspired the details around the bust on most of the garments but the shapes have been toned down to be more feminine and delicate.

What advice would you give to recent graduates about establishing yourself?
I think you just have to go for it. If its what you really want to do it should happen in the end. I am just starting to get to grips with social networking and think once you have the work it is really important to get it out there as much as possible.


Illustration by Francesca Harris

You’ve done placements with Marios Schwab and Halston – how did these contribute to your style development?
I wanted to work with Marios because I loved the body consciousness and neatness of his designs. I feel that these are qualities I aim for in my work and think I learned a lot of techniques that gave me the ability to carry this out myself. My placement with Halston was just focussing on the pattern cutting. I got to shadow one of the pattern cutters who was lovely and taught me a lot about pattern cutting and generally working in the fashion industry.


Illustration by Maria Papadimitriou AKA Slowly the Eggs
Do you enjoy working in Brighton, what made you decide to set up your studio there?
I decided to move back to Brighton from London to cut down on living costs. I knew I would need somewhere to work and when the opportunity came up to share a big studio with two friends I couldn’t pass it up. I love being in Brighton, especially being right by the sea but I do miss London. Luckily it doesn’t take long to get back on the train so I can be in London whenever I need to be but enjoy the space and setup that I have in Brighton.


Illustration by Claire Kearns

You spent time travelling around Asia following graduation, did you pick up any new ideas there/learn new techniques?
Not so much techniques but loads and loads of photos of beautiful colour combinations and shapes. They have inspired my sketchbook work and print work more than the clothes but I will always go back to the sketchbook I did for reference and inspiration for future projects.

What made you take the decision to turn half of your shared studio into a boutique style shop?
We opened our studio up to the public in May and had a brilliant response so we have decided to open up on a regular basis. We are currently sorting the space and looking for other designers, we look forward to be able to offer an affordable outlet for other designers in a similar position to us.

Illustration by Claire Kearns

Have you found it difficult entering the competitive world of designing during such a tough economic time?
Yes, it is difficult financially and I do have to take on freelance work in between working on collections to pay the bills, but we are always saying that if you can keep going now then surely it can only get better?

Where can we buy your lovely clothes?
The best place to buy them is on asos marketplace or directly from Albert Mews Studio. Visit my website for up to date information on stockists.

Categories ,ASOS Marketplace, ,brighton, ,Claire Kearns, ,fashion, ,Francesca Harris, ,Halston, ,illustration, ,Maria Papadimitriou, ,Marios Schwab, ,Rebecca Cluett

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