Amelia’s Magazine | Scandinavian womenswear designer Eyglo: New S/S 2012 Season Presentation Preview and Interview

Eyglo S/S 2012 by Aysim Genc
Eyglo S/S 2012 by Aysim Genc.



Eyglo Magret has been designing clothes since the age of 17. Graduating from the Iceland Academy of Arts in 2005 with a degree in Fashion Design, artistic Eyglo went on to intern with a number of highly respected fashion houses including Bernhard Willhelm, threeAsFOUR and Jeremy Scott – an impressive start, not to mention formidable resume for a first time graduate.


I first met Eyglo during Paris Fashion Week and instantly decided that I liked both her and her small, but expertly designed collection. Following our conversation, I discovered the thinking and creative process behind her refreshingly original concepts: talk dinosaur themes and sea-green hair and you’ve got my attention. 


Eyglo by Aysim Genc
Eyglo S/S 2012 by Aysim Genc.


Eyglo’s collections are often described as feminine and timeless with a signature nudge nudge, wink wink thrown in for added humour. I was drawn to the architectural simplicity of each piece for S/S 2012, particularly the sporty, easy to wear shapes found on funnel neck coats and wide fitting dresses; a big trend for next year if Paris’s spring/summer trade shows are anything to go by. Always one for working with natural fabrics, Eylgo is continuously reinventing her approach towards detail and pattern cutting, often giving a slight futuristic feel to her impishly charming creations that wouldn’t be out of place in a Tim Burton-esque fantasy.

Eyglo S/S 2012
Eyglo S/S 2012
Not only is 28-year-old Eylgo Magret a creative soul, but she also has one heck of a business orientated head on her shoulders. In 2010, she and nine other designers set up Icelandic-based boutique collective, Kiosk. The store pulls together a group of young designers under one roof offering something new and original to the fashion conscious youth of Reykjavik, Iceland.


Parallel to that of the Icelandic fashion scene itself, Eyglo has slowly but surely been creeping into the world’s international fashion radar over the past few years. Following our brief chat in Paris, I couldn’t resist the opportunity to speak to the Scandinavian designer in more depth about the direction for S/S 2012 and what the future holds for Icelandic brainchild, Kiosk.

Eyglo S/S 2012
Eyglo S/S 2012
After graduating from the Iceland Academy of Arts you interned with Jeremy Scott. How was it working with him, and what did you take away from the experience?

It was great! But the best part was probably the people that were there at the same time – Gerlan from Gerlan Jeans and Ingrid Gutto who is now the head designer for Alexander Wang Menswear. It was also amazing staying in the Hollywood hills with small deer, raccoons, skunks and other funny little animals running around outside the studio. I was mainly involved in pattern cutting and costume making, but I also got to design a dress for Madonna and Fischerspooner whilst I was there. I was also lucky enough to intern with ThreeASFOUR and Bernhard Willhelm. Each experience was completely different to the next. I’m really into experimental pattern making and I was lucky enough to be involved with different ways of acting out this process at three different companies.


Eyglo by Katie Gill
Eyglo S/S 2012 by Katie Gill.

You designed a dress for Madonna! Did you get to meet the lady herself?

No, I didn’t get to meet Madonna unfortunately; she had an assistant running around for her. I just got hold of the measurements and a reference picture and did my thing, but she did wear the dress in one of her music videos so I guess I fulfilled my duty! 
 
Which other designers do you look to for direction?
It can vary from season to season, but usually Givenchy, Lanvin, Mary Karantzou and many more. It’s always nice to look to the graduation collections from Central Saint Martins as well.



 
Eyglo S/S 2012 by Grace Duignan-Pearson
Eyglo S/S 2012 by Grace Duignan-Pearson.
 
What’s the inspiration behind your S/S 2012 collection?
It all stems from when my son came home from the library with a dinosaur book one day. That’s where I got the idea for the pattern and pleats, and I also scanned my own hair onto silk satin dresses. The collection has a bit of a sporty, animalistic vibe to it I guess.  
 
You and nine other designers co-own the Icelandic boutique store, Kiosk. Where did the idea behind the venture come from?
I’d originally been selling in KronKron and Liborius here in Reykjavik for some time; they’re both really nice boutiques so I had nothing to complain about. The whole idea for Kiosk came from my friend and we grouped together. Now it’s possible for me to sell my products cheaper, and I get more in my pocket at the end of the day. The nicest thing is that you get to stay in much better contact with your customers, for special orders and so on. We work one day a week each, split the rent and have a lot of fun being a group. We’re taking in three new brands at the beginning of November, whilst two of the original owners take a break to work on other things. I’d recommend this way of doing business for all young designers, it takes up a lot of time but pays back in so many ways in the end.

Eyglo S/S 2012 by Katie Gill
Eyglo S/S 2012 by Katie Gill.

Iceland is becoming more and more known for its emerging talent. Recession aside, what do you think the future holds for the Icelandic fashion scene?
It’s slowly growing. I remember when I was a teenager there was only mall shops and one second hand store – that was it! I guess that was the reason why I went into fashion design. I couldn’t find any clothes that were interesting enough for me. I graduated in 2005, and that was only the second year of graduates studying fashion in Iceland. Just 10-20% of each year’s graduates go on to actually do their own thing. We’ve held Reykjavik Fashion Festival twice now and hopefully it will be held again early next year. The event managed to get a lot of press here last time and I wouldn’t hesitate in taking part again.

Eyglo S/S 2012
Eyglo S/S 2012
When did you first decide that you wanted to be a fashion designer?
I was 17 and studying at business school – ha! It almost happened over a night and I’ve never looked back since. Not once. There’s nothing else that I would like to do, this is it. 
 
Eyglo S/S 2012 by Grace Duignan-Pearson
Eyglo S/S 2012 by Grace Duignan-Pearson.

How would you describe the typical Eyglo girl?
Clothing wise, I would say playful and classic but a total nerd! Though a happy and a confident nerd at that.  

What’s next for Eyglo?
I’m currently working on my designs for A/W 2012. I’m looking into crop circles; clearly I’ve been watching too many ancient aliens programs. I wouldn’t be surprised if I started a cult before the collection is actually shown, ha!

Categories ,Alexander Wang, ,AsFour, ,Aysim Genc, ,Bernhard Willhelm, ,Central Saint Martins, ,Eyglo, ,fischerspooner, ,Gerlan Jeans, ,Givenchy, ,Grace Duignan-Pearson, ,Hollywood, ,iceland, ,Iceland Academy of Arts, ,Jeremy Scott, ,Kate Rose Gill, ,Kiosk, ,KronKron, ,Lanvin, ,Liborius, ,Madonna, ,Mary Karantzou, ,Paris Fashion Week, ,Reykjavik, ,Reykjavik Fashion Festival, ,S/S 2012

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Amelia’s Magazine | We Are All In One: The return of the jumpsuit

FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, find which leads into the quietest and gentle strums of an acoustic guitar, sales and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, hospital which leads into the quietest and gentle strums of an acoustic guitar, visit and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, approved which leads into the quietest and gentle strums of an acoustic guitar, clinic and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, buy information pills which leads into the quietest and gentle strums of an acoustic guitar, website and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, sale or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.

Yeti Lane rAll Photos Couresy of Sonic Cathedral

Yeti Lane should know what they doing; with three quarters of now defunct band Cyann and Ben making up the ranks they have all the experience and credentials for making reflective, healing dreamy music. But Yeti Lane are no limp reincarnation, online instead they’ve taken on a new challenge in their self titled debut to produce a light yet layered sound, sale driven by an unavoidable love affair with the playful elements of pop and rock.

You’re more likely to see members Ben Pleng, Charlie Boyer and LoAc poring over their menagerie of synths, organs and drum machines than smashing guitars in a new found cliché rock madness but nevertheless Yeti Lane place their emphasis on the dazzling relationship between rumbling drumbeats and soaring guitars.

YETI_LANE_LJ2

Yeti Lane never insists on your attention, instead drawing you in slowly, hypnotized by a galaxy of layered electronic waves and hushes, but can at times appear in the wider context like a supporting cast to The Flaming Lips’ Oscar winning performance.

A naturally quiet subtlety runs through the songs of Yeti Lane but unless you can apply your full attention span to the task, the album sometimes slips away from your consciousness, an unfairly forgettable face in a crowd. First-Rate Pretender opens the album heralding the positives of Yeti Lane, all soft vocals that lead you by the hand into their world of delicate anti-romance.

first rate

The band are clearly eager to experiment with different avenues of sound and songs such as Only One Look and Lucky Bag catch glimpses of an interest in glitchy loops and synthesizers but they never truly announce themselves in the foreground. An indulgence in a fresh direction stirs an excitement for the record that is never quite satiated until standout track Lonesome George. The haunting echoes permeating previous tracks have momentarily disappeared as Yeti Lane indulge in a poignant dedication to youthful resilience and unfazed anticipation, led by stirring organs, xylophones and horns.

YETI_LANE_LJ1

The trio aren’t giving much away about their French origins and lean towards an unavoidable American sensibility, though Pleng’s sweet Parisian lilt adds a bonbon charm to darker edges. A contention with stereotypes doesn’t stop there as home for Yeti Lane is the traditionally shoegaze associated label Sonic Cathedral, though the band seem to have enough ideas to distance themselves from being pigeonholed too easily, even if these adventures can come across a little diluted. They bend and navigate the framework of a pop sound, but often this meandering leads to some indulgent deviations.

And so it seems Yeti Lane, overflowing with ideas in the second phase of their musical careers, aren’t quite sure where exactly they’re heading but are taking the road travelled more confidently by stalwarts of the New York scene of decades before. Plaudits for their own ability in melding the vast array of instruments with each other to a pleasant and intriguing effect should not be denied them, though perhaps in time Yeti Lane can mature this sound to a more arresting result.

Yeti Lane rAll Photos Couresy of Sonic Cathedral

Yeti Lane should know what they doing; with three quarters of now defunct band Cyann and Ben making up the ranks they have all the experience and credentials for making reflective, cialis 40mg dreamy music. But Yeti Lane are no limp reincarnation, instead they’ve taken on a new challenge in their self titled debut to produce a light yet layered sound, driven by an unavoidable love affair with the playful elements of pop and rock.

You’re more likely to see members Ben Pleng, Charlie Boyer and LoAc poring over their menagerie of synths, organs and drum machines than smashing guitars in a new found cliché rock madness but nevertheless Yeti Lane place their emphasis on the dazzling relationship between rumbling drumbeats and soaring guitars.

YETI_LANE_LJ2

Yeti Lane never insists on your attention, instead drawing you in slowly, hypnotized by a galaxy of layered electronic waves and hushes, but can at times appear in the wider context like a supporting cast to The Flaming Lips’ Oscar winning performance.

A naturally quiet subtlety runs through the songs of Yeti Lane but unless you can apply your full attention span to the task, the album sometimes slips away from your consciousness, an unfairly forgettable face in a crowd. First-Rate Pretender opens the album heralding the positives of Yeti Lane, all soft vocals that lead you by the hand into their world of delicate anti-romance.

first rate

The band are clearly eager to experiment with different avenues of sound and songs such as Only One Look and Lucky Bag catch glimpses of an interest in glitchy loops and synthesizers but they never truly announce themselves in the foreground. An indulgence in a fresh direction stirs an excitement for the record that is never quite satiated until standout track Lonesome George. The haunting echoes permeating previous tracks have momentarily disappeared as Yeti Lane indulge in a poignant dedication to youthful resilience and unfazed anticipation, led by stirring organs, xylophones and horns.

YETI_LANE_LJ1

The trio aren’t giving much away about their French origins and lean towards an unavoidable American sensibility, though Pleng’s sweet Parisian lilt adds a bonbon charm to darker edges. A contention with stereotypes doesn’t stop there as home for Yeti Lane is the traditionally shoegaze associated label Sonic Cathedral, though the band seem to have enough ideas to distance themselves from being pigeonholed too easily, even if these adventures can come across a little diluted. They bend and navigate the framework of a pop sound, but often this meandering leads to some indulgent deviations.

And so it seems Yeti Lane, overflowing with ideas in the second phase of their musical careers, aren’t quite sure where exactly they’re heading but are taking the road travelled more confidently by stalwarts of the New York scene of decades before. Plaudits for their own ability in melding the vast array of instruments with each other to a pleasant and intriguing effect should not be denied them, though perhaps in time Yeti Lane can mature this sound to a more arresting result.
FAK 2

Since hearing First Aid Kits debut album The Big Black and The Blue we’ve been incredibly impressed with the sibling duo. The album is full of lush harmonies, about it moody melodies and lyrical narratives. I was able to catch up with Klara and Johanna before their gig at Rough Trade East. The girls were eating dinner at a curry house on Brick Lane with their father Benkt before the gig and I dropped in afterwards to ask them a few questions.

Andy Devine. How’re you finding England?

Klara. Oh we just got here but we’re already enjoying it. It’s like coming home because we spent so much time here last year when we were on tour.

AD. You have a three month tour coming up. Is that something you ever imagined doing when you first started recording songs?

Klara. I guess, search we imagined it, but not so soon. It was definitely in the plan, but we thought it’d be in about five year’s time. It’s happened really fast, but we’ve always wanted to make music.

AD. On the Whichita site it says that you were finishing school while you were recording your debut album. How did you manage to find the time to do both.

Johanna. We recorded it during weekends and holidays and at night when we were finished with homework.  It was really stressful.

hardbelieverpackshot

AD. How long did it take you to finish recording it?

Klara. From November 2008 to the summer 2009. It was because we were at school that we couldn’t do it quickly.

Johanna. Yeah we didn’t have all the songs; they were finished gradually.

Klara. Yeah, along the way.

AD. How do you approach your song writing?

Joanna. Well they all just pop out eventually

Klara. Yeah

AD. You’re both from Sweden but all of your songs are sung in English. Is there any particular reason why?

K. We both went to English school

J. Yeah, for four years

K. So it made sense. We’re also really into American and English culture and almost all the music we listen to is in English so when we make songs that’s the way they come out.

firstaidkitsinglepackshot

AD. Ok, you’ve probably heard this one quite alot, but, you’re still quite young and your songs show a lot of maturity

K. (smiling) Oh really

(Laughter)

AD. Sorry

K. Oh no no

AD. You show a lot of maturity, especially in the lyrics. Do these come from your own experiences or are they just stories?

K. We are young, and we haven’t experienced that much. We haven’t run away from our husbands after long marriages. We just like the tradition of telling stories in the country/folk scene. I mean if you go way back to The Carter Family and all of those guys and they all tell these sad stories about outlaws and things.

AD. Last year you were over here supporting Fanfarlo and Slow Dive. How does it feel this year to be coming back and you’ll be headlining your own gigs?

K. Well the Fanfarlo tour was meant to be a double headline

AD. Oh Really?

J. But it didn’t quite work like that, for some reason.

K. I mean they’re six and we’re only two so …

J. Yeah, it’s new and exciting and we’re both a little nervous.

FAK 1

AD. OK, you’ve said that you’re interested in Folk music, but is there anything else which inspires you to write the music that you do?

K. Sure, like films and books we read.

AD. Anything particularly or are you just absorbing it from everywhere?

K. Well I mean some songs have direct songs which we’ve been inspired by. Like, the movie Into The Wild, I was really inspired by it. I wrote a song that’s on our album called ‘Wills of the River’ which I literally wrote while I was watching the movie. I wrote a poem and then we made a song about it. That’s one quite extreme example of how we’re inspired.

AD. What do you think of the British folk scene, and is it similar at all to Sweden’s.

K. We love it, and we’re inspired by it.

J. There’s no such thing in Sweden at all.

K. No

J. I mean we’re the only band really doing this. I think.

AD. Do you play much at all in Sweden then?

K. Yeah.

J. We did at the beginning, we played in Stockholm for a year, or something like that but now we only really play over here.

firstaidkiteppackshot

AD. Do you find that being siblings makes it easier to write songs together.

J & K. Yep

(laughter)

K. Yeah, I mean we haven’t really recorded with anyone else, but definitely. It might just be us, I don’t know if every sibling would be able to but we’re on the same page almost all of the time, and we get along most of the time. I think.

AD. When you met Amelia at Glastonbury you had your parents with you, and obviously your dads along with you this time. How do you find that, does it mean you can’t get up to any classic touring antics?

K. We get a little annoyed I guess

J. But I don’t think it’s because he’s a family member, it’s just being with someone all the time.

K. Yeah, all bands become a family eventually. I mean our dad, it feels a bit weird talking with him sat there.

(Benkt puts his hands up in mock surrender)

K. But he does a lot. He’s our sound technician on the tour as well so we really need him.

J. He’s been doing it too, in the 80’s, he had his own band for a few years. He’s very experienced. So it’s very good for us to talk to him about these things.

(At this point Benkt brings out a copy of Mick Jaggers autobiography and points at it knowingly)

AD. You played on the Climate Camp stage at Glastonbury last year. Is that something that’s quite important to you?

K. Yeah sure

J. We think about it alot. I don’t know if it shows in our songs but it’s important to us. We have this thing in Stockholm now which is called No More Lullabies.

K. There were 24 Swedish artists all playing together.

J. Yeah, we all played 10 minutes each. There’s a film on the website where you can watch it and that was to get awareness to the issue.

K. It was really nice.

J. We love to do those kind of things. We’re not afraid of it and talking about it with people.

AD. OK, finally, what is it you’re most looking forward to doing this year?

J. Touring

K. What we’re doing

J. Yeah, we want to go the US and try to make some new songs.

K. And just enjoy ourselves.

The Big Black and the Blue was releasd on Monday and can be found in all decent record stores.

AD. Ok, you’ve probably heard this one quite alot, but, you’re still quite young and you’re songs show a lot of maturity

K. (smiling) Oh really

(Laughter)

AD. Sorry

K. Oh no no

AD. You show a lot of maturity, especially in the lyrics. Do these come from your own experiences or are they just stories?

K. We are young, and we haven’t experienced that much. We haven’t run away from our husbands after long marriages. We just like the tradition of telling stories in the country/folk scene. I mean if you go way back to The Carter Family and all of those guys and they all tell these sad stories about outlaws and things.

AD. Last year you were over here supporting Fanfarlo and Slow Dive. How does it feel this year to be coming back and you’ll be headlining your own gigs?

K. Well the Fanfarlo tour was meant to be a double headline

AD. Oh Really?

J. But it didn’t quite work like that, for some reason.

K. I mean they’re six and we’re only two so …

J. Yeah, it’s new and exciting and we’re both a little nervous.

FAK 2

Since hearing First Aid Kits debut album The Big Black and The Blue we’ve been incredibly impressed with the sibling duo. The album is full of lush harmonies, troche moody melodies and lyrical narratives. I was able to catch up with Klara and Johanna before their gig at Rough Trade East. The girls were eating dinner at a curry house on Brick Lane with their father Benkt before the gig and I dropped in afterwards to ask them a few questions.

Andy Devine. How’re you finding England?

Klara. Oh we just got here but we’re already enjoying it. It’s like coming home because we spent so much time here last year when we were on tour.

AD. You have a three month tour coming up. Is that something you ever imagined doing when you first started recording songs?

Klara. I guess, dosage we imagined it, but not so soon. It was definitely in the plan, but we thought it’d be in about five year’s time. It’s happened really fast, but we’ve always wanted to make music.

AD. On the Whichita site it says that you were finishing school while you were recording your debut album. How did you manage to find the time to do both.

Johanna. We recorded it during weekends and holidays and at night when we were finished with homework.  It was really stressful.

hardbelieverpackshot

AD. How long did it take you to finish recording it?

Klara. From November 2008 to the summer 2009. It was because we were at school that we couldn’t do it quickly.

Johanna. Yeah we didn’t have all the songs; they were finished gradually.

Klara. Yeah, along the way.

AD. How do you approach your song writing?

Joanna. Well they all just pop out eventually

Klara. Yeah

AD. You’re both from Sweden but all of your songs are sung in English. Is there any particular reason why?

K. We both went to English school

J. Yeah, for four years

K. So it made sense. We’re also really into American and English culture and almost all the music we listen to is in English so when we make songs that’s the way they come out.

firstaidkitsinglepackshot

AD. Ok, you’ve probably heard this one quite alot, but, you’re still quite young and your songs show a lot of maturity

K. (smiling) Oh really

(Laughter)

AD. Sorry

K. Oh no no

AD. You show a lot of maturity, especially in the lyrics. Do these come from your own experiences or are they just stories?

K. We are young, and we haven’t experienced that much. We haven’t run away from our husbands after long marriages. We just like the tradition of telling stories in the country/folk scene. I mean if you go way back to The Carter Family and all of those guys and they all tell these sad stories about outlaws and things.

AD. Last year you were over here supporting Fanfarlo and Slow Club. How does it feel this year to be coming back and you’ll be headlining your own gigs?

K. Well the Fanfarlo tour was meant to be a double headline

AD. Oh Really?

J. But it didn’t quite work like that, for some reason.

K. I mean they’re six and we’re only two so …

J. Yeah, it’s new and exciting and we’re both a little nervous.

FAK 1

AD. OK, you’ve said that you’re interested in Folk music, but is there anything else which inspires you to write the music that you do?

K. Sure, like films and books we read.

AD. Anything particularly or are you just absorbing it from everywhere?

K. Well I mean some songs have direct songs which we’ve been inspired by. Like, the movie Into The Wild, I was really inspired by it. I wrote a song that’s on our album called ‘Wills of the River’ which I literally wrote while I was watching the movie. I wrote a poem and then we made a song about it. That’s one quite extreme example of how we’re inspired.

AD. What do you think of the British folk scene, and is it similar at all to Sweden’s.

K. We love it, and we’re inspired by it.

J. There’s no such thing in Sweden at all.

K. No

J. I mean we’re the only band really doing this. I think.

AD. Do you play much at all in Sweden then?

K. Yeah.

J. We did at the beginning, we played in Stockholm for a year, or something like that but now we only really play over here.

firstaidkiteppackshot

AD. Do you find that being siblings makes it easier to write songs together.

J & K. Yep

(laughter)

K. Yeah, I mean we haven’t really recorded with anyone else, but definitely. It might just be us, I don’t know if every sibling would be able to but we’re on the same page almost all of the time, and we get along most of the time. I think.

AD. When you met Amelia at Glastonbury you had your parents with you, and obviously your dads along with you this time. How do you find that, does it mean you can’t get up to any classic touring antics?

K. We get a little annoyed I guess

J. But I don’t think it’s because he’s a family member, it’s just being with someone all the time.

K. Yeah, all bands become a family eventually. I mean our dad, it feels a bit weird talking with him sat there.

(Benkt puts his hands up in mock surrender)

K. But he does a lot. He’s our sound technician on the tour as well so we really need him.

J. He’s been doing it too, in the 80’s, he had his own band for a few years. He’s very experienced. So it’s very good for us to talk to him about these things.

(At this point Benkt brings out a copy of Mick Jaggers autobiography and points at it knowingly)

AD. You played on the Climate Camp stage at Glastonbury last year. Is that something that’s quite important to you?

K. Yeah sure

J. We think about it alot. I don’t know if it shows in our songs but it’s important to us. We have this thing in Stockholm now which is called No More Lullabies.

K. There were 24 Swedish artists all playing together.

J. Yeah, we all played 10 minutes each. There’s a film on the website where you can watch it and that was to get awareness to the issue.

K. It was really nice.

J. We love to do those kind of things. We’re not afraid of it and talking about it with people.

AD. OK, finally, what is it you’re most looking forward to doing this year?

J. Touring

K. What we’re doing

J. Yeah, we want to go the US and try to make some new songs.

K. And just enjoy ourselves.

The Big Black and the Blue was releasd on Monday and can be found in all decent record stores.

AD. Ok, you’ve probably heard this one quite alot, but, you’re still quite young and you’re songs show a lot of maturity

K. (smiling) Oh really

(Laughter)

AD. Sorry

K. Oh no no

AD. You show a lot of maturity, especially in the lyrics. Do these come from your own experiences or are they just stories?

K. We are young, and we haven’t experienced that much. We haven’t run away from our husbands after long marriages. We just like the tradition of telling stories in the country/folk scene. I mean if you go way back to The Carter Family and all of those guys and they all tell these sad stories about outlaws and things.

AD. Last year you were over here supporting Fanfarlo and Slow Dive. How does it feel this year to be coming back and you’ll be headlining your own gigs?

K. Well the Fanfarlo tour was meant to be a double headline

AD. Oh Really?

J. But it didn’t quite work like that, for some reason.

K. I mean they’re six and we’re only two so …

J. Yeah, it’s new and exciting and we’re both a little nervous.

FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, viagra which leads into the quietest and gentle strums of an acoustic guitar, cost and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, buy information pills or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, cost which leads into the quietest and gentle strums of an acoustic guitar, try and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, for sale or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
Polka Lace copy Image courtesy of All In One, this photographed by Stephanie Sian Smith.

What attracts you to the idea of the onesie jumpsuit / all in one?
I just think they’re pretty unusual and fun to wear – and when you find an amazing one you just look mega cool.

How did you develop your idea into a business? From your blog you’ve sold to a variety of people from Burning Man and bankers to vitamin water and a variety of performers including Totally Enormous Extinct Dinosaurs.
A friend of mine had a blue jellyfish sting protection suit that she’d nicked when she went diving in Australia. When I saw it I instantly fell in love and commandeered it as my festival outfit for the next few years! I soon built up a collection of these suits and got a bit of a reputation as being ‘the onesie girl’ – when the festivals finished I realised that there were hardly any all-in-one’s out there that I could just wear normally. So I started making my own – it kind of seemed natural for me to just start my own business making things which I love. Now, page I sell a mixture of my own work and custom costume designs.

African One copyAbove and all images below courtesy of All In One, information pills photographed by Dan Wilton.

What would you say is Nina Ribena’s design aesthetic?
Massive hoods.

Who or what are your design inspirations?
I’m hugely inspired by the circus. I just got a massive book of old circus photos for Christmas, which is a great reference for one-piece related costumes. I really love bright, crazy, repeat patterns. I love Brian Lichtenberg, Cassette Playa, JCDC and Jeremy Scott’s work…and I would say M.I.A is quite a big inspiration (probably because she wears quite a lot of the aforementioned designer’s clothes!). I love the whole 90′s revival that’s happening at the moment as well, I can’t get enough of tacky gold jewellery and R Kelly.

originals3 copyWhat materials do you particularly like to work in/with?
The majority of my designs are in cotton jersey or anything with a bit of stretch to it. I’ve also been working with PVC quite a lot recently – I quite like the sculptural qualities it can have.

What do onesie’s make you think of?
Fun. Stretching. A good night out. Grace Jones.

all in one .01 (5 of 1) copyHow would you describe your creative process?
I am super organised in some ways and a complete mess in others. So, I usually spend my time trawling the Internet looking through fashion blogs and pulling out anything that catches my eye – this can be anything from London Fashion Week to Where the Wild Things Are to Cheryl Cole. Then I go through them all and decide the themes, that I want to work within – which usually end up being about 7 or 8 different things. I’ll draw some ideas and designs down and then just make the ones I like the most. I’ve never studied fashion – I’m completely self-taught, so I don’t have the ‘correct’ way of designing a collection mastered, at all.

What’s been your favourite appearance of your onesie so far?
I think it has to be the one I made for Fred Butler recently. I.D Magazine are running a feature of 100 portraits of creative/influential people – Fred Butler being one of them – and she asked me to make her an amazing holographic inspired all in one for the shoot. The photos were taken by Nick Knight for his SHOWstudio project so you could watch the whole shoot live on their website. So yeah, my design will be in I.D Magazine, shot by a famous photographer and worn by a really talented designer. Definitely my favourite onesie appearance!

blue african trim copyWith Fashion Week slowly creeping up on us which designers will you be watching out for?
I’ve always been really interested in Gareth Pugh’s work – especially his last collection – I thought everything from the clothes to the lighting and feel of the catwalk just looked amazing. I always like to check out the new designers supported by Fashion East/ Vauxhall Fashion Scout etc…it’s always good to study the sort of designers who win these opportunities.
Aside from that – House of Holland, Ashish, Givenchy, Pam Hogg, Viktor & Rolf, Mark Fast and Jeremy Scott, of course. He always make things a bit more interesting!

As a holder of a blog – what are your thoughts on the blogging ‘sphere’?
I think it’s really important to have a blog if you’re a designer. Just having an online shop or website doesn’t really cut it these days. I think the people who buy your clothes (and are ultimately fans of your work) want to have more of an insight into your creative processes and the things that inspire you. Plus it’s a brilliant way to network with people and get your work out into the open. I wouldn’t have had half of the opportunities or ideas I’ve had without having access to all the blogs out there.

all in one .01 (3 of 5) copyWhat’s next for Nina Ribena?
Lots. I’m really enjoying printing my own fabric at the moment so you can expect to see a lot of zebras, puffins and multi-coloured leopard skin prints making appearances on my designs soon! I want to bring out my own line of leggings and a friend and me have just started our own dance/club night collective.
I’m also planning an exhibition of all my designs to be shown at the end of the year, which is going to involve a mixture of fashion, art and theatrics – all in onesies, of course. It’s going to be a busy year!

Categories ,Ashish, ,Brian Lichtenberg, ,Burning Man, ,Cassette Playa, ,Cheryl Cole, ,Fashion East, ,Fred Butler, ,Gareth Pugh, ,Givenchy, ,Grace Jones, ,House of Holland, ,I.D Magazine, ,JCDC, ,Jeremy Scott, ,London Fashion Week, ,M.I.A, ,Mark Fast, ,Nick Knight, ,Nina Ribena, ,Pam Hogg, ,R Kelly, ,Stephanie Sian Smith, ,Totally Enormous Extinct Dinosaurs, ,Vauxhall Fashion Scout, ,Viktor & Rolf, ,We Are All In One, ,Where the Wild Things Are

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Amelia’s Magazine | We Are All In One: The return of the jumpsuit

FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, find which leads into the quietest and gentle strums of an acoustic guitar, sales and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, hospital which leads into the quietest and gentle strums of an acoustic guitar, visit and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, approved which leads into the quietest and gentle strums of an acoustic guitar, clinic and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, buy information pills which leads into the quietest and gentle strums of an acoustic guitar, website and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, sale or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.

Yeti Lane rAll Photos Couresy of Sonic Cathedral

Yeti Lane should know what they doing; with three quarters of now defunct band Cyann and Ben making up the ranks they have all the experience and credentials for making reflective, healing dreamy music. But Yeti Lane are no limp reincarnation, online instead they’ve taken on a new challenge in their self titled debut to produce a light yet layered sound, sale driven by an unavoidable love affair with the playful elements of pop and rock.

You’re more likely to see members Ben Pleng, Charlie Boyer and LoAc poring over their menagerie of synths, organs and drum machines than smashing guitars in a new found cliché rock madness but nevertheless Yeti Lane place their emphasis on the dazzling relationship between rumbling drumbeats and soaring guitars.

YETI_LANE_LJ2

Yeti Lane never insists on your attention, instead drawing you in slowly, hypnotized by a galaxy of layered electronic waves and hushes, but can at times appear in the wider context like a supporting cast to The Flaming Lips’ Oscar winning performance.

A naturally quiet subtlety runs through the songs of Yeti Lane but unless you can apply your full attention span to the task, the album sometimes slips away from your consciousness, an unfairly forgettable face in a crowd. First-Rate Pretender opens the album heralding the positives of Yeti Lane, all soft vocals that lead you by the hand into their world of delicate anti-romance.

first rate

The band are clearly eager to experiment with different avenues of sound and songs such as Only One Look and Lucky Bag catch glimpses of an interest in glitchy loops and synthesizers but they never truly announce themselves in the foreground. An indulgence in a fresh direction stirs an excitement for the record that is never quite satiated until standout track Lonesome George. The haunting echoes permeating previous tracks have momentarily disappeared as Yeti Lane indulge in a poignant dedication to youthful resilience and unfazed anticipation, led by stirring organs, xylophones and horns.

YETI_LANE_LJ1

The trio aren’t giving much away about their French origins and lean towards an unavoidable American sensibility, though Pleng’s sweet Parisian lilt adds a bonbon charm to darker edges. A contention with stereotypes doesn’t stop there as home for Yeti Lane is the traditionally shoegaze associated label Sonic Cathedral, though the band seem to have enough ideas to distance themselves from being pigeonholed too easily, even if these adventures can come across a little diluted. They bend and navigate the framework of a pop sound, but often this meandering leads to some indulgent deviations.

And so it seems Yeti Lane, overflowing with ideas in the second phase of their musical careers, aren’t quite sure where exactly they’re heading but are taking the road travelled more confidently by stalwarts of the New York scene of decades before. Plaudits for their own ability in melding the vast array of instruments with each other to a pleasant and intriguing effect should not be denied them, though perhaps in time Yeti Lane can mature this sound to a more arresting result.

Yeti Lane rAll Photos Couresy of Sonic Cathedral

Yeti Lane should know what they doing; with three quarters of now defunct band Cyann and Ben making up the ranks they have all the experience and credentials for making reflective, cialis 40mg dreamy music. But Yeti Lane are no limp reincarnation, instead they’ve taken on a new challenge in their self titled debut to produce a light yet layered sound, driven by an unavoidable love affair with the playful elements of pop and rock.

You’re more likely to see members Ben Pleng, Charlie Boyer and LoAc poring over their menagerie of synths, organs and drum machines than smashing guitars in a new found cliché rock madness but nevertheless Yeti Lane place their emphasis on the dazzling relationship between rumbling drumbeats and soaring guitars.

YETI_LANE_LJ2

Yeti Lane never insists on your attention, instead drawing you in slowly, hypnotized by a galaxy of layered electronic waves and hushes, but can at times appear in the wider context like a supporting cast to The Flaming Lips’ Oscar winning performance.

A naturally quiet subtlety runs through the songs of Yeti Lane but unless you can apply your full attention span to the task, the album sometimes slips away from your consciousness, an unfairly forgettable face in a crowd. First-Rate Pretender opens the album heralding the positives of Yeti Lane, all soft vocals that lead you by the hand into their world of delicate anti-romance.

first rate

The band are clearly eager to experiment with different avenues of sound and songs such as Only One Look and Lucky Bag catch glimpses of an interest in glitchy loops and synthesizers but they never truly announce themselves in the foreground. An indulgence in a fresh direction stirs an excitement for the record that is never quite satiated until standout track Lonesome George. The haunting echoes permeating previous tracks have momentarily disappeared as Yeti Lane indulge in a poignant dedication to youthful resilience and unfazed anticipation, led by stirring organs, xylophones and horns.

YETI_LANE_LJ1

The trio aren’t giving much away about their French origins and lean towards an unavoidable American sensibility, though Pleng’s sweet Parisian lilt adds a bonbon charm to darker edges. A contention with stereotypes doesn’t stop there as home for Yeti Lane is the traditionally shoegaze associated label Sonic Cathedral, though the band seem to have enough ideas to distance themselves from being pigeonholed too easily, even if these adventures can come across a little diluted. They bend and navigate the framework of a pop sound, but often this meandering leads to some indulgent deviations.

And so it seems Yeti Lane, overflowing with ideas in the second phase of their musical careers, aren’t quite sure where exactly they’re heading but are taking the road travelled more confidently by stalwarts of the New York scene of decades before. Plaudits for their own ability in melding the vast array of instruments with each other to a pleasant and intriguing effect should not be denied them, though perhaps in time Yeti Lane can mature this sound to a more arresting result.
FAK 2

Since hearing First Aid Kits debut album The Big Black and The Blue we’ve been incredibly impressed with the sibling duo. The album is full of lush harmonies, about it moody melodies and lyrical narratives. I was able to catch up with Klara and Johanna before their gig at Rough Trade East. The girls were eating dinner at a curry house on Brick Lane with their father Benkt before the gig and I dropped in afterwards to ask them a few questions.

Andy Devine. How’re you finding England?

Klara. Oh we just got here but we’re already enjoying it. It’s like coming home because we spent so much time here last year when we were on tour.

AD. You have a three month tour coming up. Is that something you ever imagined doing when you first started recording songs?

Klara. I guess, search we imagined it, but not so soon. It was definitely in the plan, but we thought it’d be in about five year’s time. It’s happened really fast, but we’ve always wanted to make music.

AD. On the Whichita site it says that you were finishing school while you were recording your debut album. How did you manage to find the time to do both.

Johanna. We recorded it during weekends and holidays and at night when we were finished with homework.  It was really stressful.

hardbelieverpackshot

AD. How long did it take you to finish recording it?

Klara. From November 2008 to the summer 2009. It was because we were at school that we couldn’t do it quickly.

Johanna. Yeah we didn’t have all the songs; they were finished gradually.

Klara. Yeah, along the way.

AD. How do you approach your song writing?

Joanna. Well they all just pop out eventually

Klara. Yeah

AD. You’re both from Sweden but all of your songs are sung in English. Is there any particular reason why?

K. We both went to English school

J. Yeah, for four years

K. So it made sense. We’re also really into American and English culture and almost all the music we listen to is in English so when we make songs that’s the way they come out.

firstaidkitsinglepackshot

AD. Ok, you’ve probably heard this one quite alot, but, you’re still quite young and your songs show a lot of maturity

K. (smiling) Oh really

(Laughter)

AD. Sorry

K. Oh no no

AD. You show a lot of maturity, especially in the lyrics. Do these come from your own experiences or are they just stories?

K. We are young, and we haven’t experienced that much. We haven’t run away from our husbands after long marriages. We just like the tradition of telling stories in the country/folk scene. I mean if you go way back to The Carter Family and all of those guys and they all tell these sad stories about outlaws and things.

AD. Last year you were over here supporting Fanfarlo and Slow Dive. How does it feel this year to be coming back and you’ll be headlining your own gigs?

K. Well the Fanfarlo tour was meant to be a double headline

AD. Oh Really?

J. But it didn’t quite work like that, for some reason.

K. I mean they’re six and we’re only two so …

J. Yeah, it’s new and exciting and we’re both a little nervous.

FAK 1

AD. OK, you’ve said that you’re interested in Folk music, but is there anything else which inspires you to write the music that you do?

K. Sure, like films and books we read.

AD. Anything particularly or are you just absorbing it from everywhere?

K. Well I mean some songs have direct songs which we’ve been inspired by. Like, the movie Into The Wild, I was really inspired by it. I wrote a song that’s on our album called ‘Wills of the River’ which I literally wrote while I was watching the movie. I wrote a poem and then we made a song about it. That’s one quite extreme example of how we’re inspired.

AD. What do you think of the British folk scene, and is it similar at all to Sweden’s.

K. We love it, and we’re inspired by it.

J. There’s no such thing in Sweden at all.

K. No

J. I mean we’re the only band really doing this. I think.

AD. Do you play much at all in Sweden then?

K. Yeah.

J. We did at the beginning, we played in Stockholm for a year, or something like that but now we only really play over here.

firstaidkiteppackshot

AD. Do you find that being siblings makes it easier to write songs together.

J & K. Yep

(laughter)

K. Yeah, I mean we haven’t really recorded with anyone else, but definitely. It might just be us, I don’t know if every sibling would be able to but we’re on the same page almost all of the time, and we get along most of the time. I think.

AD. When you met Amelia at Glastonbury you had your parents with you, and obviously your dads along with you this time. How do you find that, does it mean you can’t get up to any classic touring antics?

K. We get a little annoyed I guess

J. But I don’t think it’s because he’s a family member, it’s just being with someone all the time.

K. Yeah, all bands become a family eventually. I mean our dad, it feels a bit weird talking with him sat there.

(Benkt puts his hands up in mock surrender)

K. But he does a lot. He’s our sound technician on the tour as well so we really need him.

J. He’s been doing it too, in the 80’s, he had his own band for a few years. He’s very experienced. So it’s very good for us to talk to him about these things.

(At this point Benkt brings out a copy of Mick Jaggers autobiography and points at it knowingly)

AD. You played on the Climate Camp stage at Glastonbury last year. Is that something that’s quite important to you?

K. Yeah sure

J. We think about it alot. I don’t know if it shows in our songs but it’s important to us. We have this thing in Stockholm now which is called No More Lullabies.

K. There were 24 Swedish artists all playing together.

J. Yeah, we all played 10 minutes each. There’s a film on the website where you can watch it and that was to get awareness to the issue.

K. It was really nice.

J. We love to do those kind of things. We’re not afraid of it and talking about it with people.

AD. OK, finally, what is it you’re most looking forward to doing this year?

J. Touring

K. What we’re doing

J. Yeah, we want to go the US and try to make some new songs.

K. And just enjoy ourselves.

The Big Black and the Blue was releasd on Monday and can be found in all decent record stores.

AD. Ok, you’ve probably heard this one quite alot, but, you’re still quite young and you’re songs show a lot of maturity

K. (smiling) Oh really

(Laughter)

AD. Sorry

K. Oh no no

AD. You show a lot of maturity, especially in the lyrics. Do these come from your own experiences or are they just stories?

K. We are young, and we haven’t experienced that much. We haven’t run away from our husbands after long marriages. We just like the tradition of telling stories in the country/folk scene. I mean if you go way back to The Carter Family and all of those guys and they all tell these sad stories about outlaws and things.

AD. Last year you were over here supporting Fanfarlo and Slow Dive. How does it feel this year to be coming back and you’ll be headlining your own gigs?

K. Well the Fanfarlo tour was meant to be a double headline

AD. Oh Really?

J. But it didn’t quite work like that, for some reason.

K. I mean they’re six and we’re only two so …

J. Yeah, it’s new and exciting and we’re both a little nervous.

FAK 2

Since hearing First Aid Kits debut album The Big Black and The Blue we’ve been incredibly impressed with the sibling duo. The album is full of lush harmonies, troche moody melodies and lyrical narratives. I was able to catch up with Klara and Johanna before their gig at Rough Trade East. The girls were eating dinner at a curry house on Brick Lane with their father Benkt before the gig and I dropped in afterwards to ask them a few questions.

Andy Devine. How’re you finding England?

Klara. Oh we just got here but we’re already enjoying it. It’s like coming home because we spent so much time here last year when we were on tour.

AD. You have a three month tour coming up. Is that something you ever imagined doing when you first started recording songs?

Klara. I guess, dosage we imagined it, but not so soon. It was definitely in the plan, but we thought it’d be in about five year’s time. It’s happened really fast, but we’ve always wanted to make music.

AD. On the Whichita site it says that you were finishing school while you were recording your debut album. How did you manage to find the time to do both.

Johanna. We recorded it during weekends and holidays and at night when we were finished with homework.  It was really stressful.

hardbelieverpackshot

AD. How long did it take you to finish recording it?

Klara. From November 2008 to the summer 2009. It was because we were at school that we couldn’t do it quickly.

Johanna. Yeah we didn’t have all the songs; they were finished gradually.

Klara. Yeah, along the way.

AD. How do you approach your song writing?

Joanna. Well they all just pop out eventually

Klara. Yeah

AD. You’re both from Sweden but all of your songs are sung in English. Is there any particular reason why?

K. We both went to English school

J. Yeah, for four years

K. So it made sense. We’re also really into American and English culture and almost all the music we listen to is in English so when we make songs that’s the way they come out.

firstaidkitsinglepackshot

AD. Ok, you’ve probably heard this one quite alot, but, you’re still quite young and your songs show a lot of maturity

K. (smiling) Oh really

(Laughter)

AD. Sorry

K. Oh no no

AD. You show a lot of maturity, especially in the lyrics. Do these come from your own experiences or are they just stories?

K. We are young, and we haven’t experienced that much. We haven’t run away from our husbands after long marriages. We just like the tradition of telling stories in the country/folk scene. I mean if you go way back to The Carter Family and all of those guys and they all tell these sad stories about outlaws and things.

AD. Last year you were over here supporting Fanfarlo and Slow Club. How does it feel this year to be coming back and you’ll be headlining your own gigs?

K. Well the Fanfarlo tour was meant to be a double headline

AD. Oh Really?

J. But it didn’t quite work like that, for some reason.

K. I mean they’re six and we’re only two so …

J. Yeah, it’s new and exciting and we’re both a little nervous.

FAK 1

AD. OK, you’ve said that you’re interested in Folk music, but is there anything else which inspires you to write the music that you do?

K. Sure, like films and books we read.

AD. Anything particularly or are you just absorbing it from everywhere?

K. Well I mean some songs have direct songs which we’ve been inspired by. Like, the movie Into The Wild, I was really inspired by it. I wrote a song that’s on our album called ‘Wills of the River’ which I literally wrote while I was watching the movie. I wrote a poem and then we made a song about it. That’s one quite extreme example of how we’re inspired.

AD. What do you think of the British folk scene, and is it similar at all to Sweden’s.

K. We love it, and we’re inspired by it.

J. There’s no such thing in Sweden at all.

K. No

J. I mean we’re the only band really doing this. I think.

AD. Do you play much at all in Sweden then?

K. Yeah.

J. We did at the beginning, we played in Stockholm for a year, or something like that but now we only really play over here.

firstaidkiteppackshot

AD. Do you find that being siblings makes it easier to write songs together.

J & K. Yep

(laughter)

K. Yeah, I mean we haven’t really recorded with anyone else, but definitely. It might just be us, I don’t know if every sibling would be able to but we’re on the same page almost all of the time, and we get along most of the time. I think.

AD. When you met Amelia at Glastonbury you had your parents with you, and obviously your dads along with you this time. How do you find that, does it mean you can’t get up to any classic touring antics?

K. We get a little annoyed I guess

J. But I don’t think it’s because he’s a family member, it’s just being with someone all the time.

K. Yeah, all bands become a family eventually. I mean our dad, it feels a bit weird talking with him sat there.

(Benkt puts his hands up in mock surrender)

K. But he does a lot. He’s our sound technician on the tour as well so we really need him.

J. He’s been doing it too, in the 80’s, he had his own band for a few years. He’s very experienced. So it’s very good for us to talk to him about these things.

(At this point Benkt brings out a copy of Mick Jaggers autobiography and points at it knowingly)

AD. You played on the Climate Camp stage at Glastonbury last year. Is that something that’s quite important to you?

K. Yeah sure

J. We think about it alot. I don’t know if it shows in our songs but it’s important to us. We have this thing in Stockholm now which is called No More Lullabies.

K. There were 24 Swedish artists all playing together.

J. Yeah, we all played 10 minutes each. There’s a film on the website where you can watch it and that was to get awareness to the issue.

K. It was really nice.

J. We love to do those kind of things. We’re not afraid of it and talking about it with people.

AD. OK, finally, what is it you’re most looking forward to doing this year?

J. Touring

K. What we’re doing

J. Yeah, we want to go the US and try to make some new songs.

K. And just enjoy ourselves.

The Big Black and the Blue was releasd on Monday and can be found in all decent record stores.

AD. Ok, you’ve probably heard this one quite alot, but, you’re still quite young and you’re songs show a lot of maturity

K. (smiling) Oh really

(Laughter)

AD. Sorry

K. Oh no no

AD. You show a lot of maturity, especially in the lyrics. Do these come from your own experiences or are they just stories?

K. We are young, and we haven’t experienced that much. We haven’t run away from our husbands after long marriages. We just like the tradition of telling stories in the country/folk scene. I mean if you go way back to The Carter Family and all of those guys and they all tell these sad stories about outlaws and things.

AD. Last year you were over here supporting Fanfarlo and Slow Dive. How does it feel this year to be coming back and you’ll be headlining your own gigs?

K. Well the Fanfarlo tour was meant to be a double headline

AD. Oh Really?

J. But it didn’t quite work like that, for some reason.

K. I mean they’re six and we’re only two so …

J. Yeah, it’s new and exciting and we’re both a little nervous.

FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, viagra which leads into the quietest and gentle strums of an acoustic guitar, cost and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, buy information pills or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
FAK_BBB_packshot

The first time I heard First Aid Kit was when they supported Slow Club during their tour last year. They were kicking around the empty venue watching Slow Club’s sound check.

The Swedish sisters looked so young that I thought someone had snuck their daughters into the venue before the doors opened.

I have been a massive fan of First Aid Kit since that gig in October. I listened obsessively to their Drunken Trees E.P and I’ve been counting down the days til their release of their debut album The Big Black and The Blue.

It was completely worth the wait; the album sounds fantastic from the get go. The Big Black and The Blue opens with the stunning ‘In The Morning’; it starts with an acappella harmony, cost which leads into the quietest and gentle strums of an acoustic guitar, try and instantly grabs your attention and steals your heart.

FAK 1

The interesting thing about First Aid Kit is the contradiction in two young girls writing the occasional song about middle-aged women, for sale or tackling stories that seem beyond their teenage years. Just like You’re Not Coming Home Tonight from their E.P, ‘In The Morning’ is just one of the songs about a life the musicians are too young to lead themselves.

It sounds patronising, but there really aren’t any other musicians as young as these girls writing lyrics of this depth or maturity.

The Big Black and The Blue alternates between acappella styled harmonies and country tinged guitars to create 11 beautifully crafted songs that you won’t get bored of. Hard Believer is the standout song of the album; it’s another track that shows off the maturity and wisdom in the lyrics.

On first listen this isn’t in the same league as their Drunken Trees E.P, but if you give it enough time, it’ll grow on you. I think there’s a space in everyone’s music collections for this stunning release. I shall be upgrading my press CD for a vinyl version next week.
Polka Lace copy Image courtesy of All In One, this photographed by Stephanie Sian Smith.

What attracts you to the idea of the onesie jumpsuit / all in one?
I just think they’re pretty unusual and fun to wear – and when you find an amazing one you just look mega cool.

How did you develop your idea into a business? From your blog you’ve sold to a variety of people from Burning Man and bankers to vitamin water and a variety of performers including Totally Enormous Extinct Dinosaurs.
A friend of mine had a blue jellyfish sting protection suit that she’d nicked when she went diving in Australia. When I saw it I instantly fell in love and commandeered it as my festival outfit for the next few years! I soon built up a collection of these suits and got a bit of a reputation as being ‘the onesie girl’ – when the festivals finished I realised that there were hardly any all-in-one’s out there that I could just wear normally. So I started making my own – it kind of seemed natural for me to just start my own business making things which I love. Now, page I sell a mixture of my own work and custom costume designs.

African One copyAbove and all images below courtesy of All In One, information pills photographed by Dan Wilton.

What would you say is Nina Ribena’s design aesthetic?
Massive hoods.

Who or what are your design inspirations?
I’m hugely inspired by the circus. I just got a massive book of old circus photos for Christmas, which is a great reference for one-piece related costumes. I really love bright, crazy, repeat patterns. I love Brian Lichtenberg, Cassette Playa, JCDC and Jeremy Scott’s work…and I would say M.I.A is quite a big inspiration (probably because she wears quite a lot of the aforementioned designer’s clothes!). I love the whole 90′s revival that’s happening at the moment as well, I can’t get enough of tacky gold jewellery and R Kelly.

originals3 copyWhat materials do you particularly like to work in/with?
The majority of my designs are in cotton jersey or anything with a bit of stretch to it. I’ve also been working with PVC quite a lot recently – I quite like the sculptural qualities it can have.

What do onesie’s make you think of?
Fun. Stretching. A good night out. Grace Jones.

all in one .01 (5 of 1) copyHow would you describe your creative process?
I am super organised in some ways and a complete mess in others. So, I usually spend my time trawling the Internet looking through fashion blogs and pulling out anything that catches my eye – this can be anything from London Fashion Week to Where the Wild Things Are to Cheryl Cole. Then I go through them all and decide the themes, that I want to work within – which usually end up being about 7 or 8 different things. I’ll draw some ideas and designs down and then just make the ones I like the most. I’ve never studied fashion – I’m completely self-taught, so I don’t have the ‘correct’ way of designing a collection mastered, at all.

What’s been your favourite appearance of your onesie so far?
I think it has to be the one I made for Fred Butler recently. I.D Magazine are running a feature of 100 portraits of creative/influential people – Fred Butler being one of them – and she asked me to make her an amazing holographic inspired all in one for the shoot. The photos were taken by Nick Knight for his SHOWstudio project so you could watch the whole shoot live on their website. So yeah, my design will be in I.D Magazine, shot by a famous photographer and worn by a really talented designer. Definitely my favourite onesie appearance!

blue african trim copyWith Fashion Week slowly creeping up on us which designers will you be watching out for?
I’ve always been really interested in Gareth Pugh’s work – especially his last collection – I thought everything from the clothes to the lighting and feel of the catwalk just looked amazing. I always like to check out the new designers supported by Fashion East/ Vauxhall Fashion Scout etc…it’s always good to study the sort of designers who win these opportunities.
Aside from that – House of Holland, Ashish, Givenchy, Pam Hogg, Viktor & Rolf, Mark Fast and Jeremy Scott, of course. He always make things a bit more interesting!

As a holder of a blog – what are your thoughts on the blogging ‘sphere’?
I think it’s really important to have a blog if you’re a designer. Just having an online shop or website doesn’t really cut it these days. I think the people who buy your clothes (and are ultimately fans of your work) want to have more of an insight into your creative processes and the things that inspire you. Plus it’s a brilliant way to network with people and get your work out into the open. I wouldn’t have had half of the opportunities or ideas I’ve had without having access to all the blogs out there.

all in one .01 (3 of 5) copyWhat’s next for Nina Ribena?
Lots. I’m really enjoying printing my own fabric at the moment so you can expect to see a lot of zebras, puffins and multi-coloured leopard skin prints making appearances on my designs soon! I want to bring out my own line of leggings and a friend and me have just started our own dance/club night collective.
I’m also planning an exhibition of all my designs to be shown at the end of the year, which is going to involve a mixture of fashion, art and theatrics – all in onesies, of course. It’s going to be a busy year!

Categories ,Ashish, ,Brian Lichtenberg, ,Burning Man, ,Cassette Playa, ,Cheryl Cole, ,Fashion East, ,Fred Butler, ,Gareth Pugh, ,Givenchy, ,Grace Jones, ,House of Holland, ,I.D Magazine, ,JCDC, ,Jeremy Scott, ,London Fashion Week, ,M.I.A, ,Mark Fast, ,Nick Knight, ,Nina Ribena, ,Pam Hogg, ,R Kelly, ,Stephanie Sian Smith, ,Totally Enormous Extinct Dinosaurs, ,Vauxhall Fashion Scout, ,Viktor & Rolf, ,We Are All In One, ,Where the Wild Things Are

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Amelia’s Magazine | London Fashion Week S/S 2011 Presentation Review: Ascher Scarves


Prangsta, ailment illustrated by Joana Faria

Now, ask here’s a treat. Hopefully you caught Georgia Takacs’ wonderful insight into the awe-inspiring world of Prangsta Costumiers last week: the celebrated (if somewhat unconventional) Alice in Wonderland-esque bazaar in New Cross.

Now I would never in a million years suggest that readers of Amelia’s Magazine come to the site just to look at pretty pictures, rx what with our bursting-at-the-seams stock of fabulous writers, but in order to bring a little sunshine and entertainment to a so far grey Wednesday, feast your eyes on some glorious images and illustrations from Prangsta.

Georgia, who wrote the article, took part in a shoot with the team there, capturing the many faces that pass through the doors and even more of the craft-packed corners of this wonderful find. So here they are. I’m convinced you could look at this place all day and never get bored – I hope you agree!


Illustration by Krister Selin

The latest shoot focuses on a somewhat macabre Snow White, shown with an array of weird and wonderful friends:






Illustration by Rachel de Ste. Croix


Prangsta, story illustrated by Joana Faria

Now, medical here’s a treat. Hopefully you caught Georgia Takacs’ wonderful insight into the awe-inspiring world of Prangsta Costumiers last week: the celebrated (if somewhat unconventional) Alice in Wonderland-esque bazaar in New Cross.

Now I would never in a million years suggest that readers of Amelia’s Magazine come to the site just to look at pretty pictures, what with our bursting-at-the-seams stock of fabulous writers, but in order to bring a little sunshine and entertainment to a so far grey Wednesday, feast your eyes on some glorious images and illustrations from Prangsta.

Georgia, who wrote the article, took part in a shoot with the team there, capturing the many faces that pass through the doors and even more of the craft-packed corners of this wonderful find. So here they are. I’m convinced you could look at this place all day and never get bored – I hope you agree!


Illustration by Krister Selin

The latest shoot focuses on a somewhat macabre Snow White, shown with an array of weird and wonderful friends:






Illustration by Rachel de Ste. Croix

Prangsta also worked with ethereal fashion photographer Ellen Rogers, and the result is astonishing. Rogers’ photographs make heavy use of photographic techniques from long ago, evoking (for me at least) images of Marlene Dietrich in Hot Venus and the eery portraits of death popular in the Victorian age. Whatever they evoke, this marriage of Prangsta and Rogers is incredible.




Photographs by Ellen Rogers

To read the original article about the wonderful world of Prangsta, click here.


Image courtesy of Ascher

On Tuesday I went to see a beautiful collection of scarves from Ascher London, order presented in a suite at Number One Aldwych. Marking their first collection of scarves in thirty years, the collection consists of some brand new designs sitting alongside classic designs from the Ascher library, reworked in new colourways.

Ascher was founded as a fabric house in 1947; their fabrics graced the catwalks of an amazing list of couturiers including Dior, Yves Saint Laurent, Givenchy, Schiaparelli, Lanvin and Mary Quant. A husband and wife team, Lida designed and Zika printed the fabrics.


Rose Pom Pom, designed by Ascher studio, was featured prominently in a collection of dresses in Christian Dior’s 1954 collection

Fabric shortages during the Second World War lead to a rise in the popularity of colourful headscarves as an easy way to liven up dull uniforms. During the 1940s Ascher took advantage of this trend, initially reproducing nineteenth-century prints in vivid new colourways.


A selection of scarves from the Ascher archive

Later, they became the first studio to approach and join forces with artists to produce scarves from illustrations and paintings, boasting another impressive list of those involved: Matisse, Derain, Berard, Moore, Cocteau, Nicholson and Sutherland.


Image courtesy of Ascher

Sam Ascher, grandson of Lida and Zika, talked me through the current collection along with some vintage scarves and artwork from the Ascher archive. This included a rare opportunity to see some original and never-used ink illustrations by Cecil Beaton, complete with his handwritten instructions outlining the repeat pattern.

All of the scarves are made in Italy using luxurious silk twill, silk chiffon, cashmere and modal with hand rolled edges and the quality is immediately apparent.

Screen printing (rather than digital printing) allows the designs to be reproduced exactly, so that each design is as perfect as if it had been hand-painted. Some multi tonal scarves are produced using up to ten screens, ensuring each of the artists’ original brushstrokes is retained in perfect detail. There is definitely no cutting of corners where Ascher is concerned.

The collection look book features an illustrated guide of How To Wear Your Ascher Scarf. Names like The Sports Car and The Parisian Loop conjure up images of glamorous femme fatales racing around the Home Counties in classic cars. The whole collection captures the optimistic glamour and elegance of the post-war era.


Images courtesy of Ascher

One of the scarves designed by Henry Moore is described in the look book as Bridging the gap between fashion and fine art, Aschers designs are described as equally at home in a frame or worn on an evening out.

The designs were celebrated with a retrospective at the V&A back in 1987 and they are still held in many museum collections, evident by the two Henry Moore wall hangings on display, which I was told had been unexpectedly sent over by the Tate that morning.

All photography by Naomi Law, unless otherwise stated

Categories ,Ascher, ,Cecil Beaton, ,Dior, ,Givenchy, ,Henry Moore, ,How to Wear, ,Lanvin, ,london, ,London Fashion Week, ,Mary Quant, ,matisse, ,Number One Aldwych, ,S/S 2011, ,Sam Ascher, ,Scarves

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Amelia’s Magazine | An interview with fashion designer David Longshaw

Latitude 2010-Ivo Graham Blind Date by Amelia Gregory
James Acaster by Kathryn Jones
James Acaster by Kathryn Jones.

Over the course of Latitude I saw numerous comedians, online some of whom appeared as comperes on other stages when not performing to surely one of their biggest ever audience (of thousands) in the Comedy Arena. The Cabaret Arena was much favoured, cialis 40mg as of course was the Literary Arena – hanging out with Robin Ince and his fabled posse.

Kevin Eldon, sildenafil Phil Jupitas, Josie Long… they all dropped by, frequently.

Latitude 2010-Phil Jupitas by Amelia Gregory
Phil Jupitas. Photography by Amelia Gregory.

Robin Ince by Stacie Swift
Robin Ince by Stacie Swift.

My favourite part of the longstanding Book Club was a guide to one of Robin Ince’s favourite bad books: Mens’ Secrets, set to a duelling musical accompaniment.

Latitude 2010 James Acaster by Amelia Gregory
James Acaster.

James Acaster was one such novice who I saw happily entertaining pre-act literary crowds with clever improv. Teenage wonder Ivo Graham kept the Cabaret crowd thoroughly entertained with his impromptu rendition of Blind Date – amusingly he is so young he had to be told of Cilla’s name. Weird to think of Blind Date already consigned to ancient TV history.

The main Comedy Arena was my favourite place to hang out in 2007, and it’s popularity continues to grow. Despite additional wing tents on each side of the huge central marquee, the arena remained unable to contain the enthusiastic crowds, who kicked up huge volumes of dust with every new exodus and influx.

Abi Daker - Ivo Graham
Ivo Graham by Abigail Daker.
YouTube Preview Image

One of the biggest draws of Latitude is the chance to discover new talent. Ivo Graham is a mere 19 years old, which made his ability to engage a massive audience all the more impressive. With jokes centred around Facebook, pesky younger brothers and getting in trouble with mum, he still struck a chord with the older folks.

Eric Lambert by Gareth A Hopkins
Eric Lambert by Gareth A Hopkins.

Eric Lambert was winner of the Latitude New Act of the Year 2010, although from what I heard Ivo would have been way more deserving…. or James. Eric’s winning performance centred around an improv routine that wasn’t always quite up to scratch.

Latitude 2010-Eric Lambert by Amelia Gregory
Eric Lambert.

He was cheeky and sexual, no doubt a hit with the ladies. It’s proved nigh on impossible to do any research into Eric since he seems to have zero internet presence… but I would guess from his demeanour that he’s a big fan of Russell Brand.

docbrown_by_iamanoctopus
Doc Brown by Iamanoctopus.

Of the better known comedians I really enjoyed the guide to slang courtesy of Doc Brown, who was formerly a rapper and just happens to be younger brother of Zadie Smith. Sucking snot out of his small child and inappropriate comments on packed buses define his descent towards the normality of family life.

stephen-k-amos-suziewinsor
Stephen K. Amos by Suzie Winsor.

Following him on Friday South Londoner Stephen K. Amos was suitably un-PC, berating his previous Yorkshire audience for its lack of diversity, ripping the piss out of posh people, bemoaning his old age (he’s 35. there’s no hope for me) and generally causing loud if somewhat uncomfortable chuckles across the arena.

On Sunday we caught the tail end of Rufus Hound, who was indeed face-painted up like a dog, if somewhat lacking of a tail. He spoke of the trials and tribulations of marriage and babies… which led onto the misogynistic diatribe of Richard Herring, a 43 year old singleton who made jokes about tit wanks and gay sex, accompanied by a signer for those hard of hearing. Or perhaps just to afford the opportunity to make yet more lewd jokes.

Richard Herring by Sine Skau
Richard Herring by Sine Skau.

He also over-milked an incredibly tedious tirade about Mars Bars that met with a fairly frosty reception… that became part of the act… that increased it’s tediousity. I think he was my least favourite comedian at Latitude.

ANDREW LAWRENCE Faye Skinner
Andrew Lawrence by Faye Skinner.

Next up Andrew Lawrence was really quite sinister but also strangely endearing, geared as his jokes were around his all round lack of appeal. Hey, why the sadness? I’ve always had a soft spot for scrawny gingers! Leaning back at a jaunty angle and grinning demonically he spoke of his semi-autistic relationship with his current (long-suffering) girlfriend. Hey, doesn’t that cover most men?

Lastly, Deborah Francis White put on a genius show on Sunday in the Cabaret Arena. “Every actor wants to be in a sitcom, every man wants to be in a woman,” she informed us, talking us through a series of pie charts that showed the different state of mind for women. Whilst we’d like practically every man we meet to want to sleep with us (approximately 95% according to Deborah) the reverse is true when it comes to the amount of men we actually want to sleep with.

Deborah Francis White Oversees a Bra Fight by Gareth A Hopkins
Deborah Francis White Oversees a Bra Fight by Gareth A Hopkins.

To a chorus of knowing laughter from women, slightly nervous laughter from the men, she talked us through the best way to pull the opposite sex. “Be a Scorsese movie!” she opined, extolling the virtues of confidence. “You’re probably not going to get a part in me…” But the point is that every man should want to. Even if the reason they’re so fixated on lesbian porn is simply “two tits good, four tits better.” She persuaded the women in the audience to stroke themselves on the breast to turn the men on, pulled people out of the audience to follow her instructions on how to tell a girl on the tube she’s gorgeous, and finished with a bra wrestling match between two men. Because who wants to sleep with a man who can’t get a bra off with one hand?

The comedy at Latitude Festival is undeniably one of its biggest selling points… now if only they could figure out how to accommodate the heaving numbers of people that yearn to be amused.


David Longshaw, patient illustrated by Abigail Wright

David Longshaw is a man of many talents. Aside from designing his own label, look he is passionate about writing and illustrating not only for various publications but as part of the creative process behind his collections. 

After his passion for fashion lead him to an open day at the famous Central St Martins, try where all his favourite designers had attended, before even completing his GCSE’s, he decided to go ahead with A Levels at his local Grammar school whilst taking Wednesday afternoons off to study  pattern cutting at an Adult education centre as his first step onto that ladder towards success. It worked.  

Now, with an impressive resume boasting a degree, an MA, various awards, work with designers such as Alberta Ferretti and Max Mara and his own label, he is as motivated as ever and yet to satisfy that inner taste for success in the fashion industry. 


AW10, illustrated by Krister Selin

How did you get from such humble beginnings, attending just one pattern cutting class a week, to working with such big designers and creating your own label? 
During the summer that followed my A Levels, I did a work placement with Adam Entwisle, working on his LFW debut collection. I then studied Art Foundation at Manchester Metropolitan and carried on my pattern cutting, studying the advanced course. Then, during that summer I did work experience at Clements Ribeiro and Hussein Chalayan before starting at St Martins, where I studied BA (Hons) Fashion Design Womenswear. 

The fabric for my graduate collection was given to me by Richard James after doing a work placement there on Savile Row during my second year and the collection won the Colin Barnes Drawing Prize and the Esme Fairburne Award. 

After St Martins I went straight on to the Royal College of Art studying  (MA) Fashion Design Womenswear. I was asked to design for Alberta Ferretti before I finished my graduate collection but said I wanted to finish my MA, so the day after graduating I moved to Italy to design for Alberta. It was great being offered the job before graduating as it meant I could concentrate on my collection and I knew I’d get great experience from designing in Italy. 

My MA collection was selected for the Final of ITS#6 (Trieste) and Le Vif Weekend (Belgium) and I then went on to design for Max Mara in Italy before coming back to start my own label. 


David Longshaw at Ones to Watch, AW10, photographed by Matt Bramford

Where do you get inspiration from for your own label?  
I’m inspired by short illustrated stories I create specially for each new season. My last collection was called ‘Escaping Emily’, it was about a puppet who was discovered by a slightly disturbed fashion designer called Emily who had moved to work in Italy.

Some of the illustrations I then turned in to prints for the dresses – and the cogs that were in some prints and sewn on to some garment, came from the section where Emily finds the puppet in a hamper style basket that’s full of camera and watch parts. The colours, shapes and prints all come from the story.  


Illustration from David’s sketchbooks

Are there any designers that you would compare yourself to or that you admire? 
I wouldn’t compare myself to any one really but I really admire a variety of designers such as Karl Lagerfeld, Miuccia Prada and Ricardo Tisci at Givenchy. Kirsty Ward is a really exciting designer who’s launching her own label this September, after working for Alberta Ferretti and doing jewellery for my collections. 

Are there any pieces from your collections that you are particularly fond or proud of? 
I have a few favourites. One of them is a cog print cropped jacket from my last collection that wasn’t actually on the catwalk in the end as I felt there was enough going on with the dresses and it would have detracted from the total look. I also like the pleated dresses from the last collection as they were the trickiest to construct but after a severe lack of sleep, wither out how I wanted. 


Illustration by David Longshaw

What else do you get up to in any spare time that you manage to have? Is there anything other than designing that you like to immerse yourself in? 
I also do some writing and illustrating for different magazines which you can find links to on the press section of my website. There’s also a section called ‘Maudezine’ where I’ve interviewed Holly Fulton and JulieVerhoven. I’ve also written about up and coming designers with fictional character Maude for Disorder magazine which is quite amusing. 

Other than that, I really love going to galleries and the theatre with my girlfriend when we both have the time! I also really like watching rugby and football, especially live.  I’ve not had much time to go since starting working for myself but I get the odd match in with my dad or friends.   


AW10, illustrated by Krister Selin

So, what’s next for David Longshaw?  
Well short term I’m working on my new collection for September, which I’m planning on exhibiting in London and then Paris. I’m expanding my collection to include some more, simpler pieces using my illustrations as prints so they are more accessible for shops and customers. That will also mean I can have a few more extreme pieces in the collection to balance it all out which should be fun. I’ll also be continuing writing and illustrating. 

Where do you see yourself in the future? 
Hopefully still being as creative as possible – designing , writing and illustrating, just hopefully on a bigger scale with my own larger creative company.



David Longshaw at Ones to Watch, AW10, photographed by Matt Bramford

Categories ,Abigail Wright, ,Adam Entwisle, ,Alberta Ferretti, ,Central St Martins, ,Clements Ribeiro, ,David Longshaw, ,Disorder Magazine, ,Emily, ,Givenchy, ,Holly Fulton, ,Hussein Chalayan, ,JulieVerhoven, ,Karl Lagerfeld, ,Kirsty Ward, ,Krister Selin, ,London Fashion Week, ,ma, ,Manchester Metropolitan, ,Maudezine, ,Max Mara, ,Miuccia Prada, ,Ones To Watch, ,paris, ,Pattern Cutting, ,Ricardo Tisci, ,Richard James, ,Royal College of Art, ,Savile Row, ,Womenswear

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