Amelia’s Magazine | Central Saint Martins: Ba Fashion Graduate Show 2011 review. Japanese.

Jo Qiao Ding Central St Martins by Harriet Alice Fox
Jo Qiao Ding by Harriet Alice Fox.

With so many students from abroad it’s hardly surprising that there was an exotic element to the Central Saint Martins collections from 2011′s graduating students. Japan seemed to be a particularly strong reference point, see in all it’s multi-faceted glory.

Central Saint Martins Ba Show 2011-Jo Qiao Ding photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Jo Qiao Ding photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Jo Qiao Ding photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Jo Qiao Ding photography by Amelia Gregory
Jo Qiao Ding produced a standout collection: huge billowing kimono-esque robe dresses that gaped at the arms to reveal patterned underlining. White collars made the look thoroughly modern.

Manami Sakurai by Kristina Vasiljeva
Manami Sakurai by Kristina Vasiljeva.

Manami Sakurai brought an inimitably cute Japanese streak to the show with quilted animal and face dresses bearing the embroidered words PEACE, thumb I Am A Dreamer and I Love You. For the denouement a girl opened a floppy pillow cradled in her arms to reveal the letters SMILE several feet high. It was hard not to.

Central Saint Martins Ba Show 2011-Manami Sakurai photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Manami Sakurai photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Manami Sakurai photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Manami Sakurai photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Manami Sakurai photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Manami Sakurai photography by Amelia Gregory
Manami Sakurai. All photography by Amelia Gregory.

Runner up for the L’Oreal awards, Momo Wang, also brought a distinct sense of Japanese style to the show. Her smiling models in many colourful layers reminded me of photos taken in the Harajuku area of Tokyo.

Central Saint Martins Ba Show 2011-Momo Wang photography by Amelia Gregory
Momo Wang.

Categories ,Central Saint Martins, ,Graduate Fashion Week, ,harajuku, ,Harriet Alice Fox, ,japanese, ,Jo Qiao Ding, ,Kimono, ,Kristina Vasiljeva, ,L’Oreal, ,Manami Sakurai, ,Momo Wang, ,Oriental, ,Oversized, ,tokyo

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Amelia’s Magazine | Central Saint Martins: Ba Fashion Graduate Show 2011 review. Knitwear.

Shengwei Wang Woollen Dress by Fawn Carr
Shengwei Wang Woollen Dress by Fawn Carr.

Knitwear is something very close to my heart – I nearly studied it for my degree and I love a good chunky knit jumper more than anything. The maxed out knitwear on show at the Central Saint Martins 2011 graduate show was particularly strong.

Central Saint Martins Ba Show 2011-Shengwei Wang photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Shengwei Wang photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Shengwei Wang photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Shengwei Wang photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Shengwei Wang photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Shengwei Wang photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Shengwei Wang photography by Amelia Gregory
Shengwei Wang. All photography by Amelia Gregory.

My favourite was the amazing oversized textured monochrome collection from Shengwei Wang. Ripples, medicine oblong abstracts and chequerboard squares featured in this simple yet beautiful collection, salve one which I would actually be able to wear, although of course the glorious irony of maxi styling is that it only ever looks spectacularly good on very thin girls.

Central Saint Martins Ba Show 2011-Lowell Delaney photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Lowell Delaney photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Lowell Delaney photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Lowell Delaney photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Lowell Delaney photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Lowell Delaney photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Lowell Delaney photography by Amelia Gregory
Lowell Delaney.

Lowell Delaney presented bright coloured oversized knitwear over nice stripy tailoring but the styling was frankly frightening. Wan death mask make up and limp hair don’t do anything for me at all.

Central Saint Martins Ba Show 2011-Juhee Han photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Juhee Han photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Juhee Han photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Juhee Han photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Juhee Han photography by Amelia Gregory
Juhee Han.

Juhee Han showed a seriously orange collection of Grecian inspired draped dresses with more oversized cardigan coats and lots of beaded fringing.

Katie Jones by Rebecca Strickson
Katie Jones by Rebecca Strickson.

Central Saint Martins Ba Show 2011-Katie Jones photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Katie Jones photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Katie Jones photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Katie Jones photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Katie Jones photography by Amelia Gregory
Katie Jones.

Katie Jones opened her show with a teepee dress over neon netting, which was followed by a series of overgrown crocheted creations that encased the wearers in mounds of wool.

Kim Traeger by Rebecca Strickson
Kim Traeger by Rebecca Strickson.

Central Saint Martins Ba Show 2011-Kim Traeger photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Kim Traeger photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Kim Traeger photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Kim Traeger photography by Amelia Gregory
Kim Traeger.

On the more nutty end of the spectrum Kim Traeger showed rabbits fishing for carrots in knitted masks in a collection heavy on accessory detail.

Ryohei Kawanishi by Harriet Alice Fox
Ryohei Kawanishi by Harriet Alice Fox.

Central Saint Martins Ba Show 2011-Ryohei Kawanishi photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ryohei Kawanishi photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ryohei Kawanishi photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ryohei Kawanishi photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ryohei Kawanishi photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ryohei Kawanishi photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ryohei Kawanishi photography by Amelia Gregory
Ryohei Kawanishi.

Ryohei Kawanishi went all out in the nuttiness stakes, with social commentary writ large on his outsized mobile knitted homes. A camouflaged tent backed with cardboard uzis was followed by a man mummified in a patchwork homage to our love of Facebook, Twitter and ilk. Totally uncommercial and totally necessary stuff.

More to come soon…

Categories ,Central Saint Martins, ,Facebook, ,Fawn Carr, ,Graduate Shows, ,Harriet Alice Fox, ,Harriet Fox, ,Juhee Han, ,Katie Jones, ,Kim Traeger, ,knitwear, ,Lowell Delaney, ,Rabbits, ,Rebecca Strickson, ,Ryohei Kawanishi, ,Shengwei Wang, ,Social Media, ,twitter

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Amelia’s Magazine | Central Saint Martins: Ba Fashion Graduate Show 2011 review. Print.

Holly Fowler CSM Dress by Claire Kearns
Holly Fowler by Claire Kearns.

I’ll always be a print kind of girl – I have a degree in printed textiles after all… and have you seen the way I dress? – but at some of the graduate show stands it seemed that clashing colours had got totally out of control, shop pushing the boundaries of what even I can deal with. On the whole Central Saint Martins students chose to take a more considered approach to print. My favourite work came from Holly Fowler who went a little bit Mary Katrantzou, a little bit Holly Fulton and all out maxi with her stunning oversized jewel prints on long dresses. Absolutely adored these.

Holly Fowler by Michelle Pegrume
Holly Fowler by Michelle Pegrume.

Central Saint Martins Ba Show 2011-Holly Fowler photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Holly Fowler photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Holly Fowler photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Holly Fowler photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Holly Fowler photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Holly Fowler photography by Amelia Gregory
Holly Fowler. All photography by Amelia Gregory.

I wasn’t so enamoured of Lucie Sutton‘s approach, mixing floral and splashy Oriental influenced prints and colours with a punk aesthetic that paid homage to the last days of Central Saint Martins in its Charing Cross home. The school moves to new premises in Kings Cross soon.

Central Saint Martins Ba Show 2011-Lucie Sutton photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Lucie Sutton photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Lucie Sutton photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Lucie Sutton photography by Amelia Gregory
Lucie Sutton.

Alfhild Kulper took a pleated and layered approach that could have given him a spot in my earlier blog post but it was his clever use of print that really stood out for me: I loved the way that faces seemed to emerge from the netting of wide skirts.

Alfhild Kulper Netting Dress by Claire Kearns
Alfhild Kulper Netting Dress by Claire Kearns.

Central Saint Martins Ba Show 2011-Alfhild Kulper photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Alfhild Kulper photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Alfhild Kulper photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Alfhild Kulper photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Alfhild Kulper photography by Amelia Gregory
Alfhild Kulper.

For Annabel Luton owl and feather imagery was combined with earthy tribal colouring in layered outfits of elegant velvet and chiffon that gave a classic feel.

Khrystyna Famenko by Michelle Pegrume
Annabel Luton by Michelle Pegrume.

Central Saint Martins Ba Show 2011-Annabel Luton photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Annabel Luton photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Annabel Luton photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Annabel Luton photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Annabel Luton photography by Amelia Gregory
Annabel Luton.

Ayako Ohori was another who integrated pleats into a more tailored vision, small patches of layered fabric appearing at neck and at waist on some of her tropical hard shouldered dresses with circuit board prints. This was a very strong look with gorgeous matching clutch bags as accessories.

Ayako Ohori Central Saint Martins by Sam Parr
Ayako Ohori by Sam Parr.

Central Saint Martins Ba Show 2011-Ayako Ohori photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ayako Ohori photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ayako Ohori photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Ayako Ohori photography by Amelia Gregory
Ayako Ohori. All photography by Amelia Gregory.

Of course the overall winner of the catwalk show was also a print student: check out Flaminia Saccucci’s floral printed latex in my earlier blog.

Categories ,80s, ,Alfhild Kulper, ,Annabel Luton, ,Ayako Ohori, ,Central Saint Martins, ,Charing Cross Road, ,Claire Kearns, ,Graduate Shows, ,Holly Fowler, ,Holly Fulton, ,Kings Cross, ,Lucie Sutton, ,Mary Katrantzou, ,Maxi dresses, ,Michelle Pegrume, ,Oriental, ,pleats, ,print, ,punk, ,tailored, ,York Hall

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Amelia’s Magazine | Central Saint Martins: Ba Fashion Graduate Show 2011 review. Womenswear tailoring.

Tracey Wong  CSM by Laura Frame
Tracey Wong by Laura Frame.

Womenswear tailoring at Central Saint Martins centred around a classical monochrome base exemplified by James Nolan, malady who opened the whole show with a high collared nanny wielding a giant old fashioned pram. Models with pin rolled hair were lent a strict air with shiny tight leather gloves.

Central Saint Martins Ba Show 2011-James Nolan photography by Amelia GregoryCentral Saint Martins Ba Show 2011-James Nolan photography by Amelia Gregory
James Nolan. All photography by Amelia Gregory

Mathilde le Gagneur showed a floaty commercial collection of tie-waisted garments to traditional church music. I liked the twirly number at the end.

Central Saint Martins Ba Show 2011-Mathilde le Gagneur photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Mathilde le Gagneur photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Mathilde le Gagneur photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Mathilde le Gagneur photography by Amelia Gregory
Mathilde le Gagneur.

Li Wai Yin was all about the block coloured tailoring. Pointy hats and overlong sleeves emphasised the strong minimalist shapes.

Central Saint Martins Ba Show 2011-Li Wai Yin photography by Amelia Gregory
Li Wai Yin.

Khrystyna Fomenko presented a strong and highly wearable collection based on golden and pastel shades with wide palazzo trousers and multi height hem lines. We did an interview with Khrystyna Fomenko back in 2009 – why not take a gander and see just how much her style has changed since then!

Central Saint Martins Ba Show 2011-Khrystyna Fomenko photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Khrystyna Fomenko photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Khrystyna Fomenko photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Khrystyna Fomenko photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Khrystyna Fomenko photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Khrystyna Fomenko photography by Amelia Gregory
Khrystyna Fomenko.

Hannah Barr showed flouncy pleated and backless numbers in lacy blues and coppery knits.

Central Saint Martins Ba Show 2011-Hannah Barr photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Hannah Barr photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Hannah Barr photography by Amelia Gregory
Hannah Barr.

Tracey Wong incorporated jutting beaded ornamental panels onto pastel and black dresses of intriguing proportions.

Tracey Wong by Laura Frame
Tracey Wong by Laura Frame.

Central Saint Martins Ba Show 2011-Tracey Wong photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Tracey Wong photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Tracey Wong photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Tracey Wong photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Tracey Wong photography by Amelia Gregory
Tracey Wong.

Christopher Tai’s collection was a bizarre ensemble of loose fitting pieces and unflattering wired accessories that curled up the arm.

Central Saint Martins Ba Show 2011-Christopher Tai photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Christopher Tai photography by Amelia Gregory
Christopher Tai.

Satoshi Kuwata did ruched and draped pastels with interesting hem lines and button detailing. A very strong collection.

Satoshi Kuwata by Casey Otremba
Satoshi Kuwata by Casey Otremba.

Central Saint Martins Ba Show 2011-Satoshi Kuwata photography by Amelia GregoryCentral Saint Martins Ba Show 2011-Satoshi Kuwata photography by Amelia Gregory
Satoshi Kuwata. All photography by Amelia Gregory

Categories ,Casey Otremba, ,Central Saint Martins, ,Christopher Tai, ,Graduate Fashion Week, ,Hannah Barr, ,James Nolan, ,Khrystyna Fomenko, ,Laura Frame, ,Li Wai Yin, ,Mathilde le Gagneur, ,Satoshi Kuwata, ,tailoring, ,Tracey Wong, ,Womenswear, ,York Hall

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Amelia’s Magazine | Central Saint Martins BA Graduate Fashion Show

Illustrator and Graphic designer – inspired by originality, cost something I always strive towards and look for. I spend my time creatively as often as I can, purchase this is when I am most at peace and get a clear picture of who I am and what I want out of life.
I appreciate the importance of concept as the starting point to the design process and I pride myself in my ability to explore and interpret different styles.

Highlights in my career include illustrating the COS 2010 Spring/Summer collection, check being featured by Grafik magazine and contributing to Amelia’s magazine.

Living in London I find myself in awe with the multitude of talent and creativity which surrounds us and by how the world has become completely saturated with it. I sometimes question whether this is a good thing. But I am fascinated with the task of orientating myself in it.

www.pieterdegroot.com
www.pieterdegroot.blogspot.com

Illustrator and Graphic designer – inspired by originality, viagra approved something I always strive towards and look for. I spend my time creatively as often as I can, this is when I am most at peace and get a clear picture of who I am and what I want out of life.
I appreciate the importance of concept as the starting point to the design process and I pride myself in my ability to explore and interpret different styles.

Highlights in my career include illustrating the COS 2010 Spring/Summer collection, being featured by Grafik magazine and contributing to Amelia’s magazine.

Living in London I find myself in awe with the multitude of talent and creativity which surrounds us and by how the world has become completely saturated with it. I sometimes question whether this is a good thing. But I am fascinated with the task of orientating myself in it.

www.pieterdegroot.com
www.pieterdegroot.blogspot.com

Illustrator and Graphic designer – inspired by originality, here something I always strive towards and look for. I spend my time creatively as often as I can, recipe this is when I am most at peace and get a clear picture of who I am and what I want out of life.
I appreciate the importance of concept as the starting point to the design process and I pride myself in my ability to explore and interpret different styles.

Highlights in my career include illustrating the COS 2010 Spring/Summer collection, remedy being featured by Grafik magazine and contributing to Amelia’s magazine.

Living in London I find myself in awe with the multitude of talent and creativity which surrounds us and by how the world has become completely saturated with it. I sometimes question whether this is a good thing. But I am fascinated with the task of orientating myself in it.

www.pieterdegroot.com
www.pieterdegroot.blogspot.com

Illustrator and Graphic designer – inspired by originality, capsule something I always strive towards and look for. I spend my time creatively as often as I can, medications this is when I am most at peace and get a clear picture of who I am and what I want out of life.
I appreciate the importance of concept as the starting point to the design process and I pride myself in my ability to explore and interpret different styles.

Highlights in my career include illustrating the COS 2010 Spring/Summer collection, being featured by Grafik magazine and contributing to Amelia’s magazine.

Living in London I find myself in awe with the multitude of talent and creativity which surrounds us and by how the world has become completely saturated with it. I sometimes question whether this is a good thing. But I am fascinated with the task of orientating myself in it.

www.pieterdegroot.com
www.pieterdegroot.blogspot.com


Eloise Jephson, seek illustrated by Yelena Bryksenkova

40 graduates showed their work at the Central Saint Martins BA Degree Show this year, combining eccentric creativity with well-mastered skill. From wild African carnival-like ensembles, to upholstered outerwear, and from inflatable swimwear to paintbrush-shaped headwear…

Catwalks ranged from vibrant, quirky, carnival-like processions, to romantic, tailored, and intricate. Having been a bit out of the loop for the last year, to see such vast amounts of creativity under one roof was quite overwhelming, and equally inspiring. The show took place in Bethnal Green’s York Hall, which, for those of you who haven’t been, is rather a grand setting. Built in the 1920s, it’s vastly high ceilings and simple design creates a high-brow feel, and a lovely stage for CSM graduates.

Anne Karine Thorbjoernsen’s Womenswear collection set the scene with some illusory wicker-work creating wonderfully hazy silhouettes, highlighting the female form.

Eloise Jephson’s highly commended collection of elegant silk dresses, kimono-style gowns and turbans, printed with dinosaurs and magical creatures encapsulated wearability, originality and beauty.


Eloise Jephson, illustrated by Lisa Stannard

Catapulting the show to new heights. Sorcha O Raghallaigh’s, also highly commended collection of models- on- stilts made for a show of towering, fabric laden models – bundled with crochet scarves and flowers, for dramatic effect. The last to grace the stage, a towering bride, exaggerating the typical white wedding, with a pale complexion and layers of sheer and knitted fabrics.


Sorcha O Raghallaigh, illustrated by Naomi Law

The Second Runner-Up Award went to Alex Mullins for his quirky, vibrant collection, which included inflatable puffa-style jackets, an eclectic range of head-dresses, from painted symbols and tools to hooded and toggled overcoats in rusty orange hues, and a whole lotta’ layering.


Alex Mullins, illustrated by Farzeen Jabbar

Philip Patterson, whose menswear collection was presented with First Runner-Up Award by Drusila Beyfus, showed a great, skillful collection, with Military influence, and a sense of the outback. Soft linens, neutral cottons and waxy leather combined for a laid-back, stylish collection.

Yi Fang Wan’s sumptuous collection of freshly draped cotton won her the L’Oreal Professional Young Designer of the Year Award. Delicious ivory and dusty pink layers created elegant, romantic silhouettes. Pretty collars, bubble-hem skirting and fabulous layering made this collection stand-out from the surrounding in-your-face flamboyance of the show.


Yi Fang Wan, illustrated by Matt Thomas

Sabina Bryntesson’s worm-like piping weaved through skin tight tops and tube-dresses.

Helen Price’s dramatic knitwear was a treat for the eyes – huge ostrich-like topiary-desses swooped along the catwalk to Cornershop’s ‘Brimful of Asha’.

Moon-like cape cum cloche-hats designed by Liz Black were inventive and flattering. Splattered with pollock-esque ink splats and teamed with drain-pipe jeans.

Kwan Tae Kim showed metallics in all their glory. Spangly tailored jackets, armour-like spacesuits and mirrored embellishment combined, creating a Prince-esque style with some delicate feminine edging to soften the structured silhouettes.

Onez Lau showed inventive. comical knitwear. A model with antlers and an ‘Oh Deer’ knitted dress stalked by a show-horse wearing a wizards hat took to the catwalk, whilst others sported whipped hair-do’s and layers of woolen frivolity.


Onez Lau, illustrated by Donna McKenzie

Tahari Roque’s tape-like swimwear ensembles came to life on stage, inflating into buoyant armbands and waistbands in turquoise and black.

Beautiful feathered millinery from Zoe Sherwood appeared as birds in stages of flight. Teamed with velour, chiffon and an earthy palette, exuding a pagan feel and creating a spirited show with beaded accessories, and peacock feather-printed outerwear.

Hiroko Nakajima took upholstered chairs and turned them into sweeping jackets, paintings became neck pieces and fabrics were used to create button-back effects over volumous velour outerwear.

Isabel Fishlock’s carnival-style collection showed swishing style, silk layers and appliqued flowers. Carrie Hill’s widow- twankie styled ladies with turbans and wicker bags showed refreshing colour combinations, whilst Zoe Cheng’s multi-coloured fabrics tied into oversized bows extended the carnival theme.

As Colin McDowell exclaimed at the end of the show: “Extreme, outrageous, exciting… utterly impossible.’ I couldn’t agree more.

All photography by Matt Bramford

Categories ,africa, ,Alex Mullins, ,Anne Karine Thorbjoernsen, ,Bethnal Green, ,Carnival, ,Carrie Hill, ,Central Saint Martins, ,Chiffon, ,Colin McDowell, ,Cornershop, ,Degree Show, ,Drusila Beyfus, ,Eloise Jephson, ,Farzeen Jabbar, ,fashion, ,graduates, ,Helen Price, ,Hiroko Nakajima, ,Isabel Fishlock, ,Kwan Tae Kim, ,L’Oreal, ,Liz Black, ,Matt Bramford, ,Matt Thomas, ,millinery, ,Naomi Law, ,Onez Lau, ,Paintbrushes, ,Phillip Patterson, ,prince, ,Sabrina Bryntesson, ,Sophie Hill, ,Sorcha O Raghallaigh, ,Stilts, ,Swimwear, ,Tahari Roque, ,Turbans, ,Velour, ,Yelena Bryksenkova, ,Yi Fang Wan, ,York Hall, ,Zoe Cheung, ,Zoe Sherwood

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Amelia’s Magazine | An interview with Russian fashion designer Pitchouguina

Pitchouguina by Isher Dhiman
Pitchouguina by Isher Dhiman.

Pitchouguina is the new label from Russian designer Anna, now based in London but producing her collection in Poland. Having first studied economics she is well placed to grow a serious brand, with a style that is both wearable and unique. The A/W 2013 collection features scrumptious floral printed blouses, rough wool fitted dresses and oh-so-tactile fluffy sleeveless jumpers, cleverly mixing folk inspired detailing and Japanese tailoring. I caught up with Anna to discover more about to what expect from her next collection…

pitchouguina_aw13_beigedress
pitchouguina_aw13_beigedress_basic
Firstly, your website is very enigmatic, who is Pitchouguina, and where are you from?
I am originally from Russia, but I have been bouncing around the globe for a little while. From the early stages I was drawn towards a nostalgic, curious and somewhat naive image of a young lady, because as a designer I was always searching for those things while in each different country. 

pitchouguina_aw13_jersey
Pitchuguina-by-Veronica-Rowlands
Pitchouguina by Veronica Rowlands.

How did you come to be based in London, and what keeps you here?
It seemed natural to stay in London once I realised how much I have built and created around me. I first came here to spend time gaining work experience with great established designers as well as young designers, and then I opened a company here and now I am planning my first commercially presented collection for S/S 2014.

pitchouguina_aw13_double_knit
pitchouguina_aw13_flowertshirt
How would you describe the Pitchouguina aesthetic?
Dreamy but with the strong beliefs behind those dreams. I hope that my clothes can be adapted to a lot of lifestyles but I think my garments will be chosen over others because of the need to wear something soft, melancholic and maybe even loving.

pitchouguina_aw13_furry_jumper
Pitchouguina AW 13_14 by Tone Gautefald Tveit
Pitchouguina A/W 2013 by Tone Gautefald Tveit.

You have an impressive list of sponsors – how did you go about finding them?
I believe in what I do and I think if you make others believe in it as well you will get results eventually. Finding sponsors is really hard work, but after approaching hundreds of people and being ignored by most I found a few that were exactly the ones that I was looking for.

PITCHOUGUINA_SS 2014
Can you give us a sneak peak into your ideas for next season: what can we expect?
Layering, lots of pinks and lots of covered buttons.

preview_SS14_PITCHOUGUINA_2
What unexpected things inspired the upcoming collection?
I started with baby pink, baby blue and loose sequins in a bag at first and this slowly evolved into what will be shown in a few weeks time. I guess an unexpected part of the new S/S 2014 collection is a bit of a sporty touch, but Pitchouguina is mainly a colour and fabric driven label so if you were to put my mood boards into black and white all the references would seem to go off in many different directions! 

What fabrics and silhouettes dominate the upcoming season?
Expect organzas, coloured jeans, gold thread and sweat shirt jerseys. Silhouettes are kept simple but I have worked hard on creating delicate details and fit.

Categories ,A/W 2013, ,fashion, ,Fashion Illustration, ,interview, ,Isher Dhiman, ,Pitchouguina, ,poland, ,Russian, ,S/S 2014, ,Tone Gautefald Tveit, ,Veronica Rowlands

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